CodeFulcrum

BACKGROUND

Please describe your company and position.

I am the CEO of DignifyX

Describe what your company does in a single sentence.

We provide AI-powered coaching and performance management for insurance distribution in Southeast Asia.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CodeFulcrum to accomplish?

• Finalise product design
• Build and launch MVP
• Create website and marketing materials

SOLUTION

How did you find CodeFulcrum?

Referral

Why did you select CodeFulcrum over others?

• Great culture fit
• Good value for cost
• Referred to me

How many teammates from CodeFulcrum were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The CodeFulcrum Design Team and Development Team supported us across multiple phases of work. The CodeFulcrum Design Team started with a four-milestone engagement, turning our product vision and rough wireframes (originally sketched in Google Slides) into a comprehensive clickable prototype in Figma for our AI-powered coaching platform for insurance agents.
From there, the CodeFulcrum Development Team built our MVP, integrating our proprietary in-house logic and workflows with the database and front end they built, with a strong focus on making our AI-powered features actually work for end users. The MVP was deployed to the Apple App Store and Google Play in Singapore and Malaysia.
Beyond the product itself, the CodeFulcrum Design Team also built our company website and, over the course of our roughly eighteen-month relationship, produced dozens of artifacts and materials for us, including no fewer than half a dozen decks used specifically in our investor fundraising process, which was successful. Both CodeFulcrum teams became a genuine extension of ours throughout.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The CodeFulcrum Design Team took us from rough wireframes to a fairly comprehensive clickable prototype in 2-3 months (so much so that we had to pull some well-designed features out to fit within the MVP timeline).
The CodeFulcrum Development Team then took us from that prototype to a beta released on the Apple App Store and Google Play, downloadable by our beta users, in the following 4-5 months. They then supported us through roughly 2.5 months of beta testing before we moved to full public launch on both stores.
Alongside the product build, the CodeFulcrum Design Team delivered our website and, over our roughly eighteen-month relationship, dozens of artifacts and materials, including six-plus fundraising decks, several under tight, last-minute timelines. CodeFulcrum's pricing stayed within budget throughout and was competitive without any compromise on quality.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Both CodeFulcrum teams delivered on spec and within budget at every milestone. The only shifts in timeline came from our own evolving product requirements as a startup, not from any material slippage on their side, and the CodeFulcrum teams made those change requests remarkably easy to work through. Their responsiveness stood out most during our fundraising process.
When we needed last-minute deck revisions, sometimes after hours or over a weekend, the CodeFulcrum Design Team was always quick to step in. That kind of responsiveness is exactly what you need from a team that's a true extension of your own.

What was your primary form of communication with CodeFulcrum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

How quickly both CodeFulcrum teams grasped the nuances of what we were building, and how much genuine insight they brought, not just execution. The CodeFulcrum Design Team, in particular, had a gift for taking raw content and rendering it in genuinely good design. We used to thank them with true delight, telling them they were magicians.
The CodeFulcrum Development Team integrated seamlessly with our CTO and our proprietary backend logic to ship the MVP. Trust and integrity were established early and never wavered; going in, we wondered where the catch was given how competitive their pricing was, and there simply wasn't one. We were so proud of the partnership that when we exhibited at the Singapore Fintech Festival in 2025, we felt moved to put CodeFulcrum's logo on our booth to showcase it.
Having spent a career around technology and transformation work, in government and later in corporate, it's rare to see a team uphold the real discipline behind design thinking, agile, and lean principles as consistently as CodeFulcrum's team did.

Are there any areas for improvement or something CodeFulcrum could have done differently?

Honestly hard to point to much here. Most of what could be called a "change" was driven by our own evolving thinking on the product, and CodeFulcrum's teams absorbed that smoothly. One area we'd flag: we felt there was room for the team to move even faster by leaning further into AI-assisted development tooling to speed up parts of the build.
To their credit, they've taken that feedback on board and are already incorporating these tools and did so thoughtfully, pairing them with the enterprise-grade engineering discipline they'd already established rather than trading one for the other.

BACKGROUND

Please describe your company and position.

I am the Owner of Jur Family Group

Describe what your company does in a single sentence.

we own and operate multiple quick service restaurants, serving food to guests

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CodeFulcrum to accomplish?

• Improve operations by removing manual tasks through automation and information sharing

SOLUTION

How did you find CodeFulcrum?

upwork

Why did you select CodeFulcrum over others?

• High ratings
• good working chat during exploration

How many teammates from CodeFulcrum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

CodeFulcrum developed a comprehensive suite of automation solutions to address our specific operational challenges. This included the creation of a digital Employee ID Card system within Speakap, allowing employees to register via our mobile app and have their details fetched directly from Speakap's API. The system generates dynamic ID cards with real-time data and timestamps to prevent misuse, and also incorporates a Terms and Conditions section for clarity on employee benefit usage.

Additionally, CodeFulcrum automated our sales data analysis by developing a script that compares branch sales data with expected output formats from SharePoint files. This script runs hourly, analyzing profit/loss data and posting reports directly to Speakap. They also created an automation bot to download and store email attachments in SharePoint, detect and handle errors in sheets while sending email alerts, and monitor specific Outlook emails with updates posted in Speakap.

Furthermore, CodeFulcrum built a bot to scrape and manipulate sales data from a back office platfrom using Selenium, posting insights into Speakap groups, and developed a system to parse HTML-formatted emails, publishing structured content within Speakap.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CodeFulcrum’s automation solutions have significantly improved our operational efficiency. The Employee ID Card system has streamlined employee benefits management, reducing manual administrative work and ensuring seamless access to benefits. Sales data analysis, which was previously time-consuming and manual, is now automated, providing real-time profit/loss insights that help us make informed decisions. Additionally, the automation of email monitoring, file management, and error detection has minimized human intervention, reducing errors and enhancing productivity. These improvements have collectively led to smoother operations, allowing our team to focus on strategic tasks rather than repetitive processes.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CodeFulcrum demonstrated strong project management capabilities throughout our engagement. They maintained a structured workflow, keeping us informed with regular progress updates and quick iterations based on our feedback. Their ability to integrate seamlessly with our existing systems, particularly Speakap, ensured minimal disruption to our operations. The team was responsive and proactive, addressing challenges efficiently and ensuring timely delivery of each solution. Their approach to communication, documentation, and execution made the collaboration highly effective, and we continue to rely on them for ongoing improvements and support.

What was your primary form of communication with CodeFulcrum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I enjoyed working directly with hammad who project coordinated our needs, be was easy to tell what i wanted to accomplish and he would then turn that into technical requirements for his team, would then be able to come back to me and explain it how a non technical indiviudal could understand it

Are there any areas for improvement or something CodeFulcrum could have done differently?

nope

BACKGROUND

Please describe your company and position.

I am the Founder - Owner of Manxmachina LLC

Describe what your company does in a single sentence.

We are a dynamic technology solutions provider that caters to a diverse array of industries, including but not limited to healthcare. The company delivers advanced software solutions that enhance operational efficiency, data management, and collaborative efforts across various sectors. With a strong emphasis on innovation and quality, we partner with clients to address complex challenges through tailor-made technology strategies and systems

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CodeFulcrum to accomplish?

• Outsource developer work
• Keep US client satisfied

SOLUTION

How did you find CodeFulcrum?

Referral

Why did you select CodeFulcrum over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from CodeFulcrum were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

First Application: A reporting tool that aggregates data from various hospitals, designed to be HIPAA compliant and focused on operational metrics for hospital administrators.
Second Application: A physician dashboard that allows for managing and tracking patient’s hospital visits, facilitating peer review and amendments to medical reports.
Third Application: An analytics dashboard that uses CPT codes to provide detailed statistical insights into medical procedures and outcomes, supporting physicians in making data-driven decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since the resolution of initial developmental challenges and the launch of these applications, we have seen a significant improvement in operational efficiency and physician engagement. The applications have enabled more precise and faster medical reviews and case tracking, leading to enhanced patient care and compliance with health standards. Feedback from users—primarily physicians—has been overwhelmingly positive, noting particularly the improved collaboration and data accessibility

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 The project management was effectively handled through a combination of agile methodologies, regular stand-ups, and strategic reviews, ensuring that all project milestones were met on schedule. The use of tools like JIRA for task management and Slack for communication ensured transparency and efficient workflow between ManX and CodeFulcrum’s teams. They did deliver items on time and whenever there was a stopper it was addressed with direct communication and resolved 

What was your primary form of communication with CodeFulcrum?

Virtual Meeting

What did you find most impressive or unique about this company?

Their work ethic is very high standards

Are there any areas for improvement or something CodeFulcrum could have done differently?

A calendar with holidays shared with the rest of the team which we implemented currently 

BACKGROUND

Introduce your business and what you do there.

I'm a marketing manager at a youth mental health charity.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CodeFulcrum?

We needed to upgrade and overhaul our existing website to cope with increased traffic. We also wanted to improve our UX and overall digital experience and add Web3 innovations to the site since it needed to serve global audiences and perform well.

SOLUTION

What was the scope of their involvement?

CodeFulcrum was tasked with redesigning our website and building it according to that design. The team created some initial design concepts for us using Figma, which included UX designs and a presentation. Once we approved the design, CodeFulcrum implemented it and built the site using Strapi. The team was responsible for testing and deploying the site. CodeFulcrum worked on UI/UX design and integrated some technology pieces to ensure the platform could cope with large traffic volume. 

What is the team composition?

We worked with a project manager, a UI lead designer, and a team of software engineers. I coordinated closely with Hammad (Co-Founder & CTO).

How did you come to work with CodeFulcrum?

We submitted an RFP to a third-party platform and received responses from several agencies. CodeFulcrum's proposal was chosen because of its case studies of former work and its understanding of our project's complexity, which was demonstrated in the return presentation the team provided.
How much have you invested with them?

We spent over $60,000 on this project.

What is the status of this engagement?

We engaged CodeFulcrum from February 2023–March 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the site went live, we've measured its user engagement and traffic levels. We saw a slight decrease in the overall number of web visitors, which was probably due to the site's SEO. We also saw a deeper engagement per user, meaning the users we attract to the site spent longer times and read more of our content. We received good feedback from our users, saying the site's look and aesthetics were nicer. Overall, the site was a nicer space to spend time.

How did CodeFulcrum perform from a project management standpoint?

CodeFulcrum recommended using Jira to manage tasks. We mainly communicated via Slack and had weekly update meetings to address questions and concerns. There was a slippage in the overall timeline, but that was due to the complexity of some of the Web3 tools we used. Overall, CodeFulcrum delivered in the timeline we expected.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to highlight Hammad; he was very responsive and easy to work with.

What did you find most impressive about them?

CodeFulcrum was proactive and helpful in suggesting ways to incorporate some of our ideas for Web3. The Figma file the team created was very extensive with different page designs and considerations for different UX within that. Overall, CodeFulcrum understood what we were looking for and was able to deliver against that understanding.

Are there any areas they could improve?

CodeFulcrum could have provided greater clarity on how to implement some of our ideas. Some things were trickier to implement, and CodeFulcrum could have been more responsive in those instances. Overall, our experience was positive.

Do you have any advice for future clients of theirs?

Ensure you have a clear understanding of what you're trying to achieve and deliver it in a clear brief. Our team was in a different country than CodeFulcrum's, and we had a time and language difference. I suggest that potential customers be clear and concise so that they can work straightforwardly with the team. 

BACKGROUND

Please describe your company and position.

I am the Senior Product Analyst

Describe what your company does in a single sentence.

Develops regulatory SaaS solutions and products for Fintechs

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CodeFulcrum to accomplish?

• Develop figma prototypes for our web portal designs

SOLUTION

How did you find CodeFulcrum?

Online Search

Why did you select CodeFulcrum over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost

How many teammates from CodeFulcrum were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We aimed to enhance the user interface and user experience of our platform, seeking to make it more intuitive and visually appealing. We partnered with CodeFulcrum for the redesign of our platform's UI/UX with the main objective of providing our users with a seamless experience that aligns with the sophistication of our technology

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Important stakeholders were heavily impressed my the designs. Prototype was also displayed and shared with clients due to the high quality and interactions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

CodeFulcrum demonstrated excellent project management skills. They were proactive in providing regular updates, quick to respond to our inquiries, and maintained a fast turnaround time

What was your primary form of communication with CodeFulcrum?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were most impressed by CodeFulcrum's dedication to understanding our goals and successfully translating them into a functional and impressive design. Their lead UX designer excelled in his work, communication and has a great eye for designs considering both UI and UX.

Are there any areas for improvement or something CodeFulcrum could have done differently?

So far, they are doing amazing. Nothing to add or change

BACKGROUND

Please describe your company and your position there.

I'm one of the founders of the Sports Data Analysis service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CodeFulcrum, and what were your goals?

We wanted to continue building and developing our product. The team at CodeFulcrum were hired to help resolve bugs with loading speed and downtime as well as working on new features to improve our service.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found CodeFulcrum largely via Upwork and then through an intensive interview with the team which included looking at how well they would work both with our existing team and how we worked.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Using many different technologies including Jenkins & Python we were able to improve the page speeds and reduce the downtime significantly. We were also able to build new features which were looking very exciting.

How many people from the vendor's team worked with you, and what were their positions?

One project manager and one backend developer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our page speeds were much better and the downtime was massively reduced. A lot of tasks were automated including scheduling tweets and running database updates

Describe their project management style, including communication tools and timeliness.

They were very good and went above and beyond on many occasions including working well into the night when things were 'breaking'. We used Slack and Zoom/Google Meet calls.

What did you find most impressive or unique about this company?

They clearly had a lot of knowledge and we were able to get some impressive features added to RTR.

Are there any areas for improvement or something they could have done differently?

We had an issue where the frontend team blamed the backend team and the backend team blamed the frontend team. Unfortunately CodeFulcrum gave up and walked away with very little notice which was very disappointing.

BACKGROUND

Introduce your business and what you do there.

I’m a department head at a fintech company. We offer a debit card for gamers, offering a consumer and bank interface. We market the bank’s services to serve the consumer better, improve the UI, and develop an engaging loyalty system, so the consumers enjoy the bank’s services at their best.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CodeFulcrum?

We wanted an external and segregated development team to work specifically on our loyalty points system and how it interacted with our main application and client. We sought CodeFulcrum to help us with this project.

SOLUTION

What was the scope of their involvement?

CodeFulcrum has created an API for our loyalty points program. They've used Python for development and an open-source tool called Open Loyalty for hosting. The API allows us to perform different tasks, like award points, process transactions, allocate the proper amount of points per transaction to the corresponding users, and assign additional bonuses.

In addition, CodeFulcrum has developed a piece of software that isn't directly related to our loyalty program; a one-off integration that sets the communication between teams for debit-to-debit payment. The integration is on the backend, and they've used a language in the same realm as Python.

We plan to work with them on another project next year: converting our servers into microservers.

What is the team composition?

I started working exclusively with Hammad (Co-Founder & CEO), and as the project has continued, he's brought in an additional backend engineer. 

How did you come to work with CodeFulcrum?

I initially found CodeFulcrum through Upwork. We talked outside the platform and handled the contract independently. Hammad's ability with engineering and product design was one of the reasons we chose them. 

How much have you invested with them?

We've invested between $150,000–$175,000 with CodeFulcrum so far.

What is the status of this engagement?

We started working with CodeFulcrum in October 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The loyalty points system API CodeFulcrum has developed for us has handled thousands of users consistently. Currently, we manage around 30,000 bank accounts; we’ve scaled to having roughly 100,000 total users and 10,000 monthly active users. CodeFulcrum has delivered and iterated on the product several times; it has had only minor issues over the past three months.

How did CodeFulcrum perform from a project management standpoint?

CodeFulcrum has worked effectively since the beginning; they stay on budget and meet deadlines. To communicate, we primarily use Slack and Google Meet. Initially, we met three days a week, and now we have a sit-down once a week to go over metrics and scalability. 

We also used tools for project management; we’ve migrated to Jira recently but used monday.com before that. We share code through GitLab.

What did you find most impressive about them?

I’m impressed with CodeFulcrum’s ability to work interchangeably with our central development team. Hammad has been able to stay on track throughout our partnership; he’s impressive. His time management and capacity to work under duress are excellent. For example, we had a severe issue with our hosting system, and he was able to resolve it with minimal input from me. 

Hammad had his first child a couple of months ago, and even then, he didn’t skip a beat. My working relationship with him has been a pleasure; I enjoy working with him.

Are there any areas they could improve?

I can’t think of anything for CodeFulcrum to improve; they handle everything with flying colors. During the spring, they had a set of Pakistani holidays that we would’ve liked to have been notified about earlier, but it wasn’t an issue in the end. I mentioned it to Hammad, and he let me know four weeks in advance the next time it happened. 

Do you have any advice for potential customers?

I recommend having as many visual interpretations of your system as possible whenever you bring someone new to your team. We had an effective onboarding with Hammad, and we’ve used the process a lot since.

BACKGROUND

Introduce your business and what you do there.

We are a software company focused on automotive event.  We develop software that companies can use to manage their automotive events, customers, and vehicles.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with codeFulcrum?

We needed help with additional design and development resources due to our growing workload.

SOLUTION

What was the scope of their involvement?

codeFulcrum helps us with custom software development using Python, Django, HTML, React, and CSS. They also do UI/UX design using Figma, among other tools.

Currently, most of their work focuses on assisting with our version 2.0.

What is the team composition?

We’ve worked with Hammad (Co-Founder) who is our project manager, and their development team.

How did you come to work with codeFulcrum?

We found them in an online search.

What is the status of this engagement?

We started working together in January 2019, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The development they have assisted us with has been successful and well-received by our users who rely our platform on a daily basis.

Moreover, the work on the 2.0 version of the product is looking great.

How did codeFulcrum perform from a project management standpoint?

We use Slack, Jira, and Zoom as our main communication tools to discuss issues or features we want to develop. In addition, Hammad is quite responsive and communicative with the rest of his team. They even attend to our weekend inquiries, which is important because a lot of our business takes place over the weekends, so if we have an issue at any time, they come back to us quickly.

What did you find most impressive about them?

Their ability to come up with suggestions and problem-solving ideas is impressive because we’re a new startup, so their thoughtful approach helps us to turn our ideas into complete features for our products. In addition, they’re very helpful at breaking down our requirements list to ensure that we have everything we need before going into a development sprint.

BACKGROUND

Please describe your company and your position there.

I'm the founder and CEO of a logistics company that contracts with a major online retailer. I'm also a serial software entrepreneur.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire codeFulcrum, and what were your goals?

Following our agreement with codeFulcrum, we held several collaborative sessions to elaborate and share our vision with them. They listened carefully and gathered all of the necessary information, including our wants, needs, and wishes. Their experts assisted us in developing a list of fundamental user stories during shared sessions, and at the end of the sessions they consulted amongst themselves before delivering.

• An Outstanding Market Analysis
• UX Wireframes
• UI Mockups
• Sitemap
• Product Roadmap
• Technical Documentation
• System Architecture Recommendation Report
• Detailed Estimation

SOLUTION

How did you select this vendor and what were the deciding factors?

We initially interviewed a few companies, and what stood out about codeFulcrum was their passion for what they were doing and what they could do for our platform. They showed up with specific suggestions for how to improve our platform.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Within our delivery network, a significant amount of time and profit is spent focused on quality, safety and pace. This software will help us and other companies maximize our profit along with safety and quality. codeFulcrum assisted in the development of a product scope to guide our decisions and prioritize the best features and scope for the MVP. They are responsible for end to end development of the project; UI/UX, Frontend Development, Backend Development and DevOps.

How many people from the vendor's team worked with you, and what were their positions?

An amazing number of people joined our project, and each of them contributed significantly by completing a valuable piece of the project.

On the development end :

• Technical Consultant
• Frontend Engineer
• Backend Engineer

On the design end :

• Design Consultant
• UI/UX Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Under budget and ahead of schedule. That's a rare combination. codeFulcrum is an absolute pleasure to work with and collaborate with. Their team has spent time learning about our business and our development constraints. We've worked closely with them to work through our project constraints; they use their experience to ensure that we meet our project objectives. I've used onshore, near shore and offshore development resources in the past. I've never had any team as responsive as this one.

Describe their project management style, including communication tools and timeliness.

We communicate using several collaborative tools and codeFulcrum hits all of our deadlines. They identify project blockers early on and make detailed project plans, keeping us informed of approaching project-dependent deliverable deadlines.

What did you find most impressive or unique about this company?

Their team is very approachable. Other companies make it clear that you're speaking with an engineer who lacks interpersonal skills, but codeFulcrum makes it clear that they have both technical skill and the ability to communicate effectively with others. I'm especially impressed with the UI and UX expertise.

Are there any areas for improvement or something they could have done differently?

Nothing immediately comes to mind. And I would usually have a lengthy list in past engagements with other companies.