Coalesce

BACKGROUND

Introduce your business and what you do there.

We are the #1 app for nurses. We help them organize their everyday work, connect with colleagues to know who’s working when, skill up in their career with courses and education, grow in their career through jobs, and store their credentials and skills through a portfolio.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalesce to accomplish?

We hired Coalesce to help us create a new program that included strategy, design, development, and marketing to execute it.

SOLUTION

What was the scope of their involvement?

Coalesce built the strategy, design, development, and marketing to execute a great workplaces program. This involved working with internal stakeholders to ensure the positioning was correct and designing it to align with our brand standards. The team also created marketing outreach and assets and developed the website for the program.
Moreover, Coalesce helped us review other programs and determine the best way to execute the program. They provided our internal team with all the assets to run marketing campaigns, emails, sales outreach, and user outreach.

What is the team composition?

We worked with 2–5 teammates from Coalesce.

How did you come to work with Coalesce?

Coalesce was referred to me, and we’ve worked with them on other projects.

What is the status of this engagement?

We started working with Coalesce on this project in January 2026 and finished it March 2026. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Users are viewing the program, and we’ve had sales calls about the program. We’ve also had winning recipients posting publicly about the accolade.

How did Coalesce perform from a project management standpoint?

Coalesce’s project management is great. We mainly communicate through virtual meetings and email. 

What did you find most impressive or unique about them?

Coalesce brings a huge amount of creative energy and thought into each project we’ve done with them. They’re willing to push the boundaries and scale back when appropriate. They’re great creative partners, not just delivering what we ask for but going above and beyond to make any project the best and most impactful it can be.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Introduce your business and what you do there.

I’m the director of brand and internal culture at Feel Good Action, a nonprofit organization. We use media and data-driven strategies to inspire action and measure impact, aiming to build resilient communities, promote social justice, and advance environmental sustainability.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalesce to accomplish for Feel Good Action?

We hired Coalesce to help with brand, web, and asset development, as well as project-based work.

SOLUTION

Can you describe the scope of work Coalesce handled for this project?

Coalesce supports a range of brand and digital needs, including website design, backend maintenance and development, brand creation and refinement, and the creation of key visual and campaign assets. Deliverables have included web pages, design systems, and multiple flexible creative assets we can use across programs and initiatives.

Coalesce has partnered with us across both Feel Good Action and Feel Good Impact on foundational brand and digital work, including brand books, a full FGI brand refresh, and a redesigned FGI website. The team has also led the branding, landing page development, and creative assets for National Preregistration Day.

What is the team composition?

We work with 2–5 teammates from Coalesce.

How did you come to work with Coalesce?

Coalesce was referred to us. We chose them over other options because they were a great culture fit, offered good value for the cost, and had great examples of past work.

What is the status of this engagement?

We started working with Coalesce in August 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Coalesce’s work has led to a stronger, more cohesive brand across Feel Good Action and Feel Good Impact, as well as an improved website experience. This has contributed to increased engagement with our digital content, stronger campaign launches, and a more scalable set of assets we’ve been able to use across programs.Our team has found the updated brand and assets significantly easier to work with, allowing us to move faster and more confidently while maintaining consistency. We’ve also heard from partners and stakeholders that their web work and materials feel more polished and clearer, reach the target audience, and are overall more aligned.

How did Coalesce perform from a project management standpoint?

Coalesce’s project management is very strong throughout their work. They are highly organized and communicative. The team communicates clearly via virtual meetings, email, and messages, keeps projects moving forward, and consistently delivers on time. We always have a clear understanding of timelines, priorities, and next steps. The process feels very smooth and well-coordinated.

What did you find most impressive about them?

What stands out most is the quality of Coalesce’s team and work and how seamlessly that blends with their professionalism. They consistently bring thoughtful, expert perspectives to every challenge and always seem to have the right person to address our needs. They are really good at the work they do and seem to love every moment of it!

Are there any areas they could improve?

I can’t think of anything for Coalesce to improve.

BACKGROUND

Please describe your company and position.

I am an executive of Blue Wire Podcasts

Describe what your company does in a single sentence.

Sports podcasting media company. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalesce to accomplish?

UX design of dashboard

SOLUTION

How did you find Coalesce?

Referral

Why did you select Coalesce over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Coalesce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UX design of approx. 15 pages for our dashboard. Included concept, design, and delivery to dev team. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Page designs that were delivered to the deve team that they could implement. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items were delivered on time, and if there were going to be delays, communication was clear on ETA. Additionally, Coalesce provided resource after final design work was done to make sure pages could be implemented successfully. 

What was your primary form of communication with Coalesce?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The Coalesce team was great to work with and seemed genuinely interested in participating in the project. Communication was clear and they delievered exactly what they promised.  

Are there any areas for improvement or something Coalesce could have done differently?

No

BACKGROUND

Introduce your business and what you do there.

I’m the CFO of a media company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Coalesce?

When we started our business, we hired Coalesce to create a website and branding. 

SOLUTION

What was the scope of their involvement?

Coalesce built a website for us to sell tickets for an event we organized last March. They also created a brand guide for us.

What is the team composition?

We worked with three people from Coalesce, including Justin (Director of Architecture).

How did you come to work with Coalesce?

We worked together with Coalesce at our founder's previous company. Their team was great to work with, so we decided to hire them for this project.

How much have you invested with them?

We spent around $55,000 on this project.

What is the status of this engagement?

We worked with Coalesce on this project from October 2023–March 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We sold the number tickets we expected to sell for our event through the website Coalesce built for us.

How did Coalesce perform from a project management standpoint?

They delivered everything on time and within budget. They also responded well to our needs. We primarily communicated through Slack.

Are there any employees from the service provider's team that you would like to shout out to in this review?

Justin was a pleasure to work with — he was a tremendously good person and knowledgeable.

What did you find most impressive about them?

Their communication and responsiveness were impressive.

Are there any areas they could improve?

No, I can’t think of anything Coalesce could’ve improved on.

Do you have any advice for future clients of theirs

Make sure to always communicate with them.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of a Telecommunications Company

Describe what your company does in a single sentence.

We provide high-speed home Internet starting at $25 per month.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coalesce to accomplish?

• modernize website
• full brand refresh
• align branding with customer base

SOLUTION

How did you find Coalesce?

• Referral
• Other

Why did you select Coalesce over others?

• High ratings
• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Coalesce were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Full brand refresh and website UI/UX.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Full brand refresh and website UI/UX completed.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Attentive and punctual, they did not miss a deadline and engaged us throughout the process. Everyone was on the same page.

What was your primary form of communication with Coalesce?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Their work was specific to what our company does.

Are there any areas for improvement or something Coalesce could have done differently?

Nothing. They did great!

BACKGROUND

Please describe your company and your position there.

I'm the CFO/COO of a start-up Fintech.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalesce, and what were your goals?

We hired Coalesce to help us develop our brand, conduct user interviews, and design and provide code for our initial consumer banking app.

SOLUTION

How did you select this vendor and what were the deciding factors?

We considered 4 different agencies and ultimately decided Coalesce had the best combination of expertise, cost, value and personal attention from senior management.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Brand building, user interviews, value proposition definition, user interviews, design, wireframing and prototyping.

How many people from the vendor's team worked with you, and what were their positions?

4

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Brand book, user interviews, wireframes and figma files were delivered on time, on scope and on budget.

Describe their project management style, including communication tools and timeliness.

The team communicated frequently over email, via Slack and daily and weekly zoom check ins.

What did you find most impressive or unique about this company?

Flexibility and agility with respect to our needs and outcomes

Are there any areas for improvement or something they could have done differently?

None, they were fantastic to work with.

BACKGROUND

Please describe your company and your position there.

I am the owner of a team development company combining agile ways of working with leadership/courage-building skills.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalesce?

Worked with Coalesce to gain expertise on overall product strategy, branding, and web design.

What were your goals for this project?

To have an objective party review my products and website and provide feedback on best practices or recommendations.

SOLUTION

How did you select Coalesce?

Word of mouth/referral

Describe the scope of their work in detail.

This was a session I booked directly with Naomi and we scheduled it within two weeks. The session was 1 hour in total and consisted of review and feedback, real-time.

What was the team composition?

There were 6+ designers and product strategists.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They rallied around my work and provided insight that was super valuable and was a great starting point for my business.

How effective was the workflow between your team and theirs?

The session was causal yet effective, having a facilitator there to assist was really valuable.

What did you find most impressive about this company?

They were a young, modern, and relevant group. They focused on delivering value over following outdated processes or formalities.

Are there any areas for improvement?

None, they did an excellent job.

BACKGROUND

Please describe your company and your position there.

I'm a product manager at a conversational AI startup

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Aditya Bhavsar Int.?

We engaged with Coalesce to design a CMS system that allowed non-technical users to build engaging digital experiences on top of our conversational AI platform in an intuitive manner.

SOLUTION

How did you select this vendor?

After vetting several agencies, it was clear that Coalesce was more than a design agency but would operate as a true collaborator in the process.  They were eager to dive deep into the capabilities of the technology and to understand users and their ambitions.  

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We've found a great partner with Coalesce. They supported our engineering team throughout the process iterating on designs as needed to execute. The resulting delivery has greatly extended the capabilities of our platform enabling users to manage the experience of their virtual assistants.