We solve problems for brave souls with great ideas

We build digital products to solve problems for businesses, brands, and brave souls with great ideas. Since 2006 we've been bringing digital know how, user-focused design, and creative tenacity together to make life easier for you, your users, and maybe the universe.

From early-stage strategy and product roadmaps to architecture, visual design, and code-agnostic development, we can fill in your product gaps in a comprehensive, low-risk way. Whether you’re struggling with startup-specific challenges, agency stresses, or software scalability, we have a suite of cost-effective services that deliver real value, so you can meet your deadlines head on.

 
$25,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
2006
Show all +
New York, NY
headquarters
  • 49 Elizabeth St 4th Floor
    New York, NY 10013
    United States

Portfolio

Key clients: 
Air Liquide, Inman News, Knopman Marks, Rodale, and Fin News
Knopman Marks Image

Knopman Marks

We built a custom learning management system from the ground up to move online learning into the future.

The Seeker Wines Image

The Seeker Wines

Not much much in this world is as powerful as a good story. The team at The Seeker are leveraging a rich narrative to help their spectrum of vino stand out in a crowded market. In collaboration with our agency partners, Coalesce crafted an immersive digital experience to match; bringing the user into the adventure that is The Seeker...

Air Liquide Image

Air Liquide

For Air Liquide, Coalesce designed and developed live event concepts and content for young audiences, including a VR 360 video, to promote hydrogen for various student-targeted activations. The custom 360 VR video that took students “inside” a hydrogen fuel cell via lightweight viewing headsets. In addition to the digital touchpoints, Coalesce supplied ball-and-stick wooden models to encourage discovery as well as various

giveaways with lasting power. Children visiting our booth could interact with the technology and toys at their own pace, providing ownership over the experience and real-time reactions (which were super effective in drawing a crowd).
Freshneck Image

Freshneck

For lifestyle brands, the landscape is shifting in real-time. Our friends at Freshneck.com needed a new outfit that could keep pace with the overnight evolutions. Coalesce stepped in to provide targeted strategy and on-the-fly production for their digital experience, allowing the Freshneck team to focus on customers instead of code.

Inman News Image

Inman News

News is free. We all know this so why would anyone spend hundreds a year for niche content? This was exactly the problem Inman News asked us to solve. Knowing that users will dish out for a premium experience and quality content, we crafted an intuitive membership framework driving news to thousands of users 24/7. So did it work? Not only did membership revenue skyrocket but overall readership actually grew by 30% within 90

days of launch. (Insert mic drop here.) 
Diana the Movie Image

Diana the Movie

Crafting an engaging experience to complement a film premier is no walk in the park. Rushed production paired with delayed assets and high expectations are standard fare. Coalesce is producing a series of deployments for eOne Entertainment with all these factors in play. By combining the latest HTML5/JQuery frameworks with intuitive management tools, we are delivering cross-platform experiences that captivate audiences on

traditional, tablet and mobile devices.
Goodfolk Management Image

Goodfolk Management

Coalesce created a new identity, logotype and website for Goodfolk Management. 

Jukester Cruise Edition (iPad App) Image

Jukester Cruise Edition (iPad App)

From the Mediterranean to the Caribbean, cruise ship entertainment is key to keeping the guests engaged. Coalesce and Jukester joined forces to build the first wireless Jukebox customized for cruise ships. Through intuitive design and pad-to-pad remote control, Jukester Cruise Edition delivers a one-of-a-kind guest experience and can replace most Jukebox systems with an overnight install

 

Chipotle - Farmed & Dangerous Image

Chipotle - Farmed & Dangerous

We believe the digital space is a fantastic medium for experimental story-telling. Chipotle and burritos? Sure. But Chipotle and a web drama? Alongside our agency partners, we helped Chipotle tell a bigger story about food, where it comes from and how it's made. Through smart interaction, video content and a responsive design we connected Chipotle to consumers who care about more than free refills.

 

Mediastorm Image

Mediastorm

Coalesce created a new responsive website for our friends at Mediastorm.  

A Late Quartet Image

A Late Quartet

How do you capture the power of Beethoven in the digital space? This was the challenge for A Late Quartet. Our creative partners along with our production team used Beethoven’s Opus 131 as inspiration during the design and development of this site. By keying in on the power of the music and movie, we crafted a unique web-based experience that showcases media using full-screen images and subtle transitions. Paired with a

tailored mobile experience and simple management tools, A Late Quartet was seamlessly launched alongside the premiere of this independent drama.
Prong Image

Prong

Don't forget your cable - because your iPhone won't charge itself. The team at Prong has a solution for this predicament and asked Coalesce to help tell their story. A unique lifestyle video paired with a responsive checkout helps the PWR Case standout with an online experience found nowhere else. 

 

 

Reviews

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Web Development for a Financial News Outlet

"They're very willing to help you. They take their expertise and try to improve a good idea."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
4.5
The Project
 
$200,000 to $999,999
 
August 2017 - Ongoing
Project summary: 

Coalesce designed and developed a consumer-facing informational website. Features included Salesforce integration and the creation of a subscription management portal.

The Reviewer
 
11-50 Employees
 
New York, New York
Robert Regan
Operations Manager
 
Verified
The Review
Feedback summary: 

The traffic to the new site has quadrupled compared to its predecessor, along with measurable improvements to user session time and pages per session. Coalesce is a reliable team that follows thorough testing processes. Customers should be proactive about tracking progress.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m an operations manager for Financial Investment News. We cover the defined benefit plan space for foundations and endowments within the United States.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Coalesce?

We used to have three different publications: FinDaily, Nonprofit News, and Emerging Manager Monthly, as well as a search database. We decided to combine FinDaily and Nonprofit News into a new site called FinNews. We wanted a one-stop shop for all our customers to get the institutional news that they need.

SOLUTION

What was the scope of their involvement?

They originally helped us mostly with the backend of the FinNews site. We did a Salesforce integration for our sites and they helped us re-engineer and remodel our customer portal. Our portal is for users who want to sign up for a trial purchases subscription, check their transaction history, update their own personal information, add on subscriptions, or remove subscriptions. It was completed around April of last year.

From there, we moved on to creating a new system for our newsletters. Coalesce built an export tool called Campaign Monitor that allowed us to take any of the stories that are uploaded onto our site and create an export into HTML with a few clicks of a button. Those stories can then be uploaded to our mass mailer for e-mail marketing.

We then started to work on the frontend design of FinNews. It took a little under a year for us to complete that. Coalesce added different types of features that we didn't have on the previous site and gave it a facelift to draw in more customers. Our new site provided more “freemium” type content and added features that we thought would add more value to our own product, increase our subscription rates, and hopefully draw in new customers. We wanted to take users who previously looked at our old site, which was pretty archaic, and draw them in through viewing this content and feeling more connected to the brand.

We’ve been sharing a server with our database site, so Coalesce has worked with a different development team over the last couple of weeks to update the servers so that they can push different changes through. There was a point where somebody made a mistake on the server end and brought the site down, so we’re still trying to work through that.

What is the team composition?

Igor (Developer, Coalesce) works on the bulk of the tasks with a mediator, Tucker (Product Strategy), between him and us. I work with Tucker throughout the day, when I find bugs or when I come up with ideas for things that we want to have added, and he relays that information. Igor then makes any needed changes to our staging site and Tucker goes back and does the testing.

We’ll often have Justin (Director of Architecture) go through and test these updates before going live. Alex (Designer) works on any frontend changes that we are interested in making. He'll QA those, make them in Zeppelin, and then Tucker will review them. Tucker sends the changes to me and then tells Igor to publish them.

How did you come to work with Coalesce?

I did a lot of research a couple of years ago in search of local developers. We wanted someone within a short distance who would come through for us and do in-person meetings, but also someone with experience in the publishing space. When I came across Coalesce’s website, I learned they had worked with a similar site in the real estate space, which has a similar subscription model to ours—premium content that's blocked by a paywall. I thought that would be an easy transition.

I also found that Coalesce had received positive reviews on Clutch as well as praise elsewhere, so I decided to give them a call.

How much have you invested with them?

We’ve spent around $300,000.

What is the status of this engagement?

We started working together in August 2017 and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve had about four times as much traffic since the launch compared to what we used to get on FinDaily. User session durations have also increased by about two minutes, and we found that pages per session had increased by about 1.5.

How did Coalesce perform from a project management standpoint?

They're very professional and easy to communicate with. We use Slack to communicate quickly throughout the day. We also use Asana as a project management organization tool, so I can go through there and check what's in development and see their notes. I can track the progress of different projects and different fixes that we have to go through.

They’ve been very good on that front. They definitely spend a lot of time in the staging process making sure that everything is correct before they move projects to the production side. Sometimes it does take a little bit of time for them to push through fixes that sometimes may seem to be pretty simple. Everything is tested, even if it's as simple as changing the padding on a section header. They’re very cautious, but for the most part, it works pretty well.

What did you find most impressive about them?

They stand out for their ability to connect with us and get a sense of what we're looking for without making it too technical. We’re not really a big group of developers and we just know the basics, for the most part, so we're looking for somebody that we trust. We wanted somebody that understands what we're looking for and can get the technical part of it worked out without invading us too much, and that’s what Coalesce offers.

Are there any areas they could improve?

I’d like them to spend less time in the staging and testing process and deploy fixes to the site more quickly.

Do you have any advice for potential customers?

Make sure you’re diligent with tracking the tasks and their progress and follow up at least once per day to ensure things are getting pushed through at a good rate. Feel free to keep an open dialogue and speak your mind to them and they'll be sure to listen if you have any concerns or if you have any ideas. They're very willing to help you. They take their expertise and try to improve a good idea.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Brand Development for Consumer Good Supplier

"I’d recommend Coalesce to anyone looking to start a big or small project, in any field."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
May 2019 - Ongoing
Project summary: 

Coalesce helped create a new beach brand for a manufacturer of consumer goods. They developed, designed, and iterated a name, logo, brand book, and guidelines.

The Reviewer
 
51-200 Employees
 
New York, New York
Carli Baum
Partner, Essex Manufacturing
 
Verified
The Review
Feedback summary: 

While not yet rolled out, the new brand has received positive feedback from key stakeholders. Coalesce kept the project moving through constant communication, providing critical status updates throughout the engagement. Their design style and high-quality deliverables make them a valuable partner.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a partner of Essex Manufacturing, a company that manufactures and supplies consumer goods across multiple areas to all major international retailers. We are working on expanding our Beach division, as well as diversifying our scope and reach by creating our own brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalesce?

We hired Coalesce to help us come up with an authentic brand—including guidelines and identity—that would fulfill a need we saw within the market. 

What were your goals for this project?

We wanted an easily understandable brand book, a web page, and a clear direction for where the brand would go as it grows. We also wanted to set up social media platforms to build awareness and a customer base.

SOLUTION

How did you select this vendor?

We’d previously consulted with Coalesce. They were extremely accommodating on a time-sensitive project. Their ideas are fresh and on point. Everyone on our team felt comfortable selecting them and continuing with their services.

Describe the scope of their work in detail.

Coalesce began the process with a couple of discovery sessions where we brainstormed about ideas for the brand. We filled out a document and discussed it as a group. They did market research and analysis to come up with the ideal spot for our brand to live. Together we came up with brand characteristics, and collectively narrowed them down to the key elements. 

Next, we went through a detailed naming conversation. Coalesce supplied a variety of names and we voted on some of our favorites. After we narrowed it down to four names, they created mockups of logo concepts and design imagery to solidify the feel of the brand. They created a brand book and guidelines once we selected the final name. They’re now working on a landing page for the website, as well as sharing design inspiration and samples for building out our media presence.

What was the team composition?

We’ve worked closely with three members of their team since the start of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We’re still in the product development stage, but the Coalesce team has provided everything we asked for.

How effective was the workflow between your team and theirs?

They were excellent, even when we were not. Coalesce was always right there to catch when we let non-urgent items slip by. They made sure the project kept moving, and did so in a friendly and supportive way. Each team member has a specific role, which ensures a seamless process and easy working environment. 

What did you find most impressive about this company?

Their style and quality of work are unparalleled. I’d recommend Coalesce to anyone looking to start a big or small project, in any field.

Are there any areas for improvement?

No, it’s been a lovely experience.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Digital Content Creation & Live Event Management

"Coalesce has a varied and desirable set of skills that truly sets them apart."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Feb. 2018 - May 2018
Project summary: 

Coalesce designed and developed content and live event concepts (e.g., VR experiences, iPad games, video montages) for an industrial gas supplier to use at education and awareness gatherings.

The Reviewer
 
10,000+ Employees
 
Houston, Texas
Adrianne Wright
PR and Marketing Consultant, Air Liquide
 
Verified
The Review
Feedback summary: 

Coalesce delivered engaging and informative activities and products to be used by event attendees. Aided by thorough research, the team provided thoughtful and scalable solutions. Coalesce demonstrated a firm grasp of the scope and deadlines, making for a successful engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

I’m a PR and marketing consultant at Air Liquide, a world leader in gases, technologies, and services for industry and health. A lot of my work focuses on local education and awareness.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coalesce?

Air Liquide is a global corporation that supplies industrial gases and services to various industries, one of which is hydrogen fuel for hydrogen fuel cell vehicles (HFCV). Our goal was to educate the public and change perceptions about the safety and benefits of hydrogen as a fuel. We wanted to target the next generation of drivers in areas where new fueling stations would soon be opening. We hired Coalesce to create engaging content about hydrogen for a young audience.

What were your goals for this project?

We wanted to showcase hands-on activities and guests who are fluent in the science at several of our live events.

SOLUTION

How did you select this vendor?

After reading their pitches for ideas, we decided they would be a good fit for the scope of the project and the audience.

Describe the scope of their work in detail.

Coalesce designed and developed live event concepts and content to promote hydrogen for young audiences. They produced two independent campaigns in California—one for high schoolers and another for children ages 5–12 at a science festival.

Both campaigns were created to be scalable for future activations. For the high school event, Coalesce produced custom video montages and sourced hydrogen fuel cell kits to donate to the science department for hands-on training that would outlive our visit. At the science festival, they designed easy-to-find, responsive iPad content well-suited for small hands, as well as a custom 360-degree VR video that took visitors inside a hydrogen fuel cell via lightweight viewing headsets. In addition to the digital touchpoints, Coalesce supplied ball-and-stick wooden models to encourage discovery, as well as various giveaways with lasting power. Children visiting the booth could interact with the technology and toys at their own pace, providing ownership over the experience and real-time reactions.

What was the team composition?

We worked primarily with a strategist who managed the entire project. Two designers created all of the print and digital assets. And we also worked with their talent—the scientist—who performed at both events.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The campaigns were fun, educational, and effective in communicating the importance of hydrogen as a fuel source to the next generation of drivers. The multimedia experiences and products combined to help showcase our technology to more than 1,000 students in two days. The VR video and implementation was especially seamless and helped elevate our offerings at the live event.

How effective was the workflow between your team and theirs?

We formed an efficient collaboration process from the start.

What did you find most impressive about this company?

Coalesce’s pitch decks were clear and contained well-researched products and a design direction that would be viable by the event deadlines. They moved quickly and had the skills and judgement to make decisions on the fly when needed. Plus, their team was present to manage and monitor the technology touch points at the events, ensuring each visitor could enjoy a VR video experience or use the touchscreens.

Coalesce has a varied and desirable set of skills that truly sets them apart. They understood our mission and our tight timeframe, and they ensured the components were working throughout the entire process.

Are there any areas for improvement?

Nothing specific comes to mind as needing improvement.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Website Re-Design for Financial Training Firm

"They're strategic and critical thinkers with a lot of experience, insights, and knowledge."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Mar. - Nov. 2017
Project summary: 

Coalesce redesigned the entire website creating a new eCommerce solution and an online training center for students. They also simplified the package structure and created a brand book.

The Reviewer
 
10-50 Employees
 
New York, New York
Liza Streiff
Junior Partner, Knopman Marks
 
Verified
The Review
Feedback summary: 

The new website is fast, mobile responsive, and user friendly. The traffic and SEO rankings increased within the first week after the launch, and users reported high satisfaction levels. They took their responsibilities beyond the scope of web development in everything they did. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I'm a junior partner at a small business that provides training and test prep for different exams. A lot of our work is linked to our online platform, which we use to train people online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Coalesce?

Our website was outdated and not mobile responsive, so we wanted to redesign it. There were a lot of components – the frontend, an eCommerce portion, online training tools, and the backend. Redesigning everything was a big task. We also wanted to rethink who we were and be more strategic in our branding, so we began looking for a strong partner to address those needs and help us overhaul the entire website and user experience.

SOLUTION

What was the scope of their involvement?

They recommended that we simplify our eCommerce solution and our package structure,  focusing on the real value we provide. We got rid of all the additional things we were offering, which were complicating our eCommerce and training experience. They offered a new eCommerce solution that was fast, sleek, and mobile and user friendly.

They also created a new experience for students – a more intuitive training center that integrates with different platforms we use. Our website had different components that students could access but it looked clunky and disjointed. Coalesce brought that all under one roof for a more seamless integration.

For the backend experience, they enhanced the speed, making the website more robust and enabling us to manipulate data with ease. They had worked with a lot of startups, new websites, and projects that function in sprint or agile methodology, but our situation was more challenging since we already had an existing functioning system. They successfully tackled this challenge. We were impressed with the strategic game they brought to the table and all the designs and specs they put together. We launched our new site in November 2017.

What is the team composition?

We had an incredible strategist who managed the entire project, but also worked directly with the director of architecture, designer and UX experts. 

How did you come to work with them?

I found them through a Google search. At first, I thought they were a random company (they were not referred to us), but I was impressed by the high SEO they achieved in a crowded space in Manhattan. That was a good prospect.

We went through a lengthy vetting process and met with lots of potential vendors. We had a few conversations with Coalesce and I shared our vision for the website, which they respected. Their ideas also impressed us and everything just clicked. On top of that, we liked the fact that we could have face-to-face meetings with them.

What is the status of this engagement?

We started working together around March of 2017 and the major launch was in November of 2017. We are now working with them on an ongoing basis on additional projects. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Within the first week, our website traffic increased by 7% and our overall SEO rankings shot up 22%. Our system's functionality has significantly improved. Now it's a pleasure to log in and use the system. They've also created a new brand book for us.

Everything they do they take one step beyond the new look and feel for the website – they dive in and try to understand what that really means for all facets of the business. They made everything more congruent and displayed our branding throughout the website.

How did they perform from a project management standpoint?

They've been great. We were wary of this project because of our past experiences with other vendors, so we were very pleased with how they handled everything. They stayed on track with the project and gave us access to their tools, so we knew exactly when things were happening.

What did you find most impressive about them?

They're strategic and critical thinkers with a lot of experience, insights, and knowledge. They're invested in our product and our brand and want us to succeed as a business. We're a small company, so we really needed a partner and not just a developer who builds a project and goes away. And they've been that product partner for us.

Are there any areas they could improve?

I don't think so.

Do you have any advice for potential customers?

Gain an understanding from the beginning about what different members on the team handle so that you know who you need to talk about what. You have to be involved and give feedback to make the project successful. Also, throw a lot of information at them to let them see a bigger picture and fully grasp your goals.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Inventory Database Development for Retail Fabric Shop

"They are excellent. … They're very organized and goal driven."

Quality: 
5.0
Schedule: 
5.0
Cost: 
3.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
July 2016 - Ongoing
Project summary: 

Coalesce developed an inventory system to work with an existing e-commerce platform using Stitch and Shopify. Currently, they are training employees on the new system and providing continual technical support.

The Reviewer
 
11-50 Employees
 
New York, New York
David Zarin
President, Zarin Fabrics
 
Verified
The Review
Feedback summary: 

Since implementation, it has become much easier to track inventory, which saves time. Coalesce’s team is very knowledgeable and does adequate research into finding the best platform for the given project. All work was delivered on time, and the success of the work has led to an ongoing relationship.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

Zarin Fabrics is a third-generation family business since 1936 that sells fabric and decorating services such as custom window treatments and upholstery. I'm the president.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Coalesce?

We were trying to create a new inventory system that worked well with a POS [point of sale] system and an e-commerce platform so that when we create purchase orders and receive the inventory, those items go directly into the POS and the website without having to manipulate the data several times during the process.

SOLUTION

What was the scope of their involvement?

Coalesce interviewed us to formulate a strategy in order to see what our needs were, and then they did all of the research on our behalf, coming up with all the different platforms that would work for us. Once they discovered what would work best for us, they did the testing, manipulated it, and then helped us implement and train our salespeople and other people who work here on how to use it.

We wanted something that was cloud-based. We had recently switched to a Shopify e-commerce platform. Since that was something that we had just done, they went out and discovered that the Shopify POS would work well for our in-store sales. They found an inventory management system called Stitch that worked well with the Shopify platforms as well.

There were two main people who were working on the project: Tucker [Strategy, Operations & Architecture, Coalesce] and Justin [Director of Architecture, Coalesce]. They seemed to have been overseen by Staton [Director of Strategy & Product, Coalesce].

How did you come to work with Coalesce?

They work in a co-working space above us. I was speaking with the owner of the co-working space about our needs and he referred us to them. I spoke with Coalesce, and they seemed to really know what they were talking about along with being professional and knowledgeable, so I went with them. Part of it was the convenience that they were in the building, so I would have access to them all the time, and they would be able to come right down the stairs and troubleshoot for us whenever we needed help.

How much have you invested with Coalesce?

We have invested around $30,000–$40,000.

What is the status of this engagement?

I started working with them in July 2016. The work is ongoing. They helped us with choosing the platform and with implementing it. Now, over the next few months, they're going to be training all the employees and providing support. Half of it is implementation and finding the right platforms that work, and the other half is making sure that everyone here knows how to use it and uses it the right way.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Since using the platform, it's been very good for us as far as the inventory goes, because we didn't have a very good handle on tracking what or how much we had. Our fabric comes on a bolt of 50 yards, and we weren’t inputting specific SKUs in and deducting, so it was always difficult to know how much we had of anything—if we had any. Now it's become a lot easier to track what we're selling and also know that we have more of it on the shelf.

There are issues with the solution, though. Part of it is that Shopify wants you to use their payment system to process payments, and we were happy with our merchant processor. Theirs was less expensive and easier because it's fully integrated, but there were problems with it. If we had a chargeback, with Shopify, you just have to submit what is in the system and you can't speak with anyone. With our old processor, I'm able to provide backup. We do a lot of custom work, so we have a lot of signatures on paper. We have a lot of detail written down that's outside of the system. With our old processor, we were able to send all that in, and we would never lose a chargeback. With Shopify, that didn't work for us, so we had to switch back to our old processor, who actually matched the rate which is good, but the third-party merchant processor doesn't work as well with the system. The Shopify system has the card chip readers; if you use a third-party processor, you have to use the old swipers. We're getting a lot of declines because they think it's fraud.

There's another issue, which they knew wasn't going to be able to be solved without putting in a larger investment, and that is that we sell fabric off the bolt. We cut 1¼ yards, 1½, and 1¾ yards. With our old system, we were able to input 0.25. With the new system, we can only sell in whole units. If we're selling something, we try to sell it as full yards, which is good because we sell half a yard more. A lot of our customers who have been coming to us for a while are not used to that. Let’s say they buy 5½ yards. We have to sell 5 off the SKU, and then we enter the ½ yard as a separate item. That messes up the inventory a little bit, so we have to stay on top of how much we have and make adjustments every so often.

To fix these things, we will need some custom programming, and we're not ready to spend the money on that now. It's something that is just becoming part of our sales process, and we're going to leave it be for now. However, we just met with them today about potentially fixing the issue of the chip card reader.

How did Coalesce perform from a project management standpoint?

They are excellent. They're really knowledgeable and on top of things, doing a lot of research into how the systems work and what would be best. They take into consideration the people who work here and their skill level. Although recommending something may not be as good as another solution, it would be better for us because of the skill level of the people who work here. They take all of those factors into consideration.

All of their work was delivered on time, but it wasn’t within budget. It definitely cost more than what we had expected. As they got into it, they realized that the scope of the project was larger than they had anticipated.

We just used email to communicate with them.

What did you find most impressive about Coalesce?

They're very organized and goal driven. They're not just trying to sell you their services, but rather really want to find the best solution. They operate on a very high level. We're a small business, but I think they can provide services to large corporations who would be happy with their reporting, follow-up, and attentiveness.

Are there any areas Coalesce could improve?

If they could try to come in within budget, that would be helpful. They work on an hourly basis, so they could provide a little more detail on what they're billing for.

4.5
Overall Score Everything was great. Our system works well and it's easy to use. They're great communicators. The only deduction I would take is related to cost.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met all of their deadlines and delivered on time.
  • 3.5 Cost
    Value / within estimates
    For a small business, there's a lot of other options out there that would have been a lot less expensive. They chose things that were on the market that I could have purchased on my own if I had done the research.
  • 5.0 Quality
    Service & deliverables
    They provide excellent service. They are very well versed in their field. If it's a new project that they're doing that they haven't done before, they really dive deep into becoming experts on what their client needs.
  • 5.0 NPS
    Willing to refer
    I would definitely recommend them. If someone had a difficult technology issue that they needed to address, they would be excellent for finding a solution for whatever anybody needs from a technology standpoint.

UX Design and Customer Research for Sports App

"Coalesce delivered a much easier access to our value proposition."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Less than $10,000
Project summary: 

Coalesce conducted background research to identify target user demographics and app requirements. Using the research they outlined the flow of the app and designed the UX.

The Reviewer
 
1-10 Employees
 
New York, New York
Patrick Lundgren
Founder, Atleto
 
Verified
The Review
Feedback summary: 

Coalesce's strategic efforts simplified the app and improved the user experience. For the client, Coalesce's work highlighted that sometimes simpler is better. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

ATLETO is a sports platform app which hosts a community of people who can find each other based on their particular sport, skill level, and location, setting up the most compatible matches. There are 40 sports represented in our app, and our platform provides verticals for people who want to take part in multiple sports, including smaller, niche ones. The company is made up of what I would call "ambassadors" from all around the world, around 10 in total, along with our CFO, CMO, and development team. Altogether, we're about 15 people, not all on the payroll.

I am the founder and CEO of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Coalesce?

We developed our app and got it approved on the App Store in May 2016, but we found out that it had been designed in a much too complicated way. During the creative product development phase, we wanted it to have a lot of features, giving our users a range of opportunities, but we lost sight of one of the most important elements, namely very simple access and the ability of a user to understand the value proposition quickly. I reached out to Coalesce for work on our onboarding user experience.

SOLUTION

What was the scope of their involvement?

Coalesce analyzed the steps which a user needed to go through, identifying 10 or 11 of them, which is a lot. They brought those down to two, which meant a lot to us. We obtained a much more streamlined product with a much better flow, and without any barriers.

The work with Coalesce involved development in terms of getting into the core of who our primary demographics are for the initial phase. Based on that, we determined how the product could be mirrored for those customers. It was not only a background research process, we also created the actual product that matched the needs of our target group. Coalesce performed a lot of research into who would pick up a product like ATLETO, and also helped us with the UX flow of the app.

We went through four sprints together, and one of the greatest things I've noticed about Coalesce is that they can convey technical details which I wouldn't normally be able to understand, in a manner which I can see as being of value for the product. I liked having more complicated content be dissected into something I could understand.

How did you come to work with Coalesce?

We had a shopping list, a budget, and a timeframe which were put out there in order for companies to tell us how they planned to solve those problems. There was no substantial insight for determining whether those propositions were right or wrong, so I looked at agencies' ability to convey information that I didn't understand, in a manner which allowed me to see its value. I also looked at how available and accessible they were: could I get in touch with the team, and did they stick to the deadline and our timeframe?

Coalesce did all of that, which was very important to me. I also liked their price; Coalesce promised a Volkswagen and delivered a Ferrari, whereas the typical approach is to overpromise and underdeliver.

How much have you invested with Coalesce?

The cost of Coalesce's work was between $1,000 and $10,000.

What is the status of this engagement?

We used them as an advisor for the things we were trying to get accomplished, and on which we will work on down the line. We haven't worked with Coalesce since that initial case, but I talk to the team frequently. There is no doubt that, when there will be new things that we want to get developed, Coalesce will be involved in that. We currently have an iOS version, but we are planning to build an Android app as well.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Coalesce delivered a much easier access to our value proposition. The only thing that a user needs to do at the moment, in order to be presented with our main functionality, is to submit an email, a password, and a sports preference. When those three things are plotted in, the user is signed up and they will get into our feed, which will show them all the games and activities matching their sports. If a user likes tennis, golf, and karate, then only those sports will be featured on the feed.

In general, Coalesce has taught us a lot about the "less is more" concept; that was a key takeaway. We've learned to better understand our main target group.

How did Coalesce perform from a project management standpoint?

One thing I really liked about Coalesce, especially when dealing with our contact, was their availability. I really liked that, especially when coming into a market space for which we didn't really have the expertise for challenging our partners.

What did you find most impressive about Coalesce?

I talked to three or four people from Coalesce's team, who were in charge of different areas. I appreciated the variety of experts on their team.

Are there any areas Coalesce could improve?

The only thing I don't like about them is their name, especially in cases where I referred Coalesce to other clients. This doesn't really matter, though. There's nothing that really stands out as a missed point. Coalesce had a fair price and they kept deadlines.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    There’s some room for improvement. Getting the highest grade will make us think that we can sit back and relax.
  • 5.0 NPS
    Willing to refer

Mobile Development for Accounting Firm

"Coalesce has an outstanding team, impressive expertise, and offers true professionalism."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Coalesce developed a mobile web tool from scratch for an accounting firm. They also performed social media marketing techniques to release the product and backend analytics to assess product objectives.

The Reviewer
 
1-10 Employees
 
New York City, New York
Dave Burton
Managing Director, Burton & Company
 
Verified
The Review
Feedback summary: 

The launched product is customized to provide an easy, attractive, and reliable user experience. Coalesce’s team is professional, very responsive and always delivers on time. The high level of their expertise justified the cost of the project.

The client submitted this review online.

BACKGROUND

Burton & Company., P.A., CPAs is a full-service public accounting firm providing personalized tax, audit, accounting, and consulting solutions to clients ranging from individuals to large businesses.

As partner and New York managing director, my roles range from client serving to business development as well as product development, marketing, branch operations, and more.

OPPORTUNITY / CHALLENGE

The challenge was to create a tool that is functional and attractive that can provide valuable information in an easy-to-digest format for a topic that pretty much everyone in the world hates: taxes. It wasn’t an easy task at all. The concept was to have an educational component driven by a softer marketing strategy. The main goal was to test the market's needs and wants for personal and business tax information, determine what information was most important, and develop effective marketing strategies for disseminating rather boring information in a user-friendly way.

Our target market spans all US taxpayers but hones into freelancers and, more specifically, NYC-based freelancers and start-up professionals likely between the ages of 21–40. We needed equal parts education and client generation while creating a modern brand for our NYC branch and my personal brand.

SOLUTION

Coalesce came highly recommend through friends in the field. Their team was very well balanced and showed strong expertise in many of the fields which were needed to make not only a beautiful and useful product but to be able to roll out the product and drive strong advertising results as well. This kind of team was needed considering that the scope of the project was so broad. The scope included product development from conception to release and advertising analysis post-launch, all managed by different members of the team with a team leader keeping everything on time and on budget. The product took about three months start to finish.

RESULTS & FEEDBACK

Coalesce exceeded our expectations in all aspects of the project, providing an attractive and functional mobile web tool from scratch, customized content to provide a truly unique user experience, highly effective social media marketing to release the product, backend analytics to assess product objectives, and speedy responses to smooth out any kinks along the way.

Coalesce has an outstanding team, impressive expertise, and offers true professionalism.

5.0
Overall Score Coalesce has an outstanding team, service, product, and overall work experience.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    I put the team under tremendous timing pressure because of an inflexible launch date. The team did an outstanding job working under unreasonably constrained timelines at times.
  • 4.0 Cost
    Value / within estimates
    The level of expertise justified the cost of the project. Coalesce openly communicated costs and any budgetary concerns every step of the way.
  • 5.0 Quality
    Service & deliverables
    Coalesce operates with complete professionalism. The team has an impressive range of expertise and works with great efficiency. I especially appreciated everyone's communication skills.
  • 5.0 NPS
    Willing to refer
    I would definitely refer Coalesce.

Web Development For Inman News

"They’re very smart and capable, and bring an opinion and point of view to the table."

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
Project summary: 

Coalesce redesigned a news publication's website and incorporated a paywall. The team provided content strategy, information architecture, back-end development, and quality assurance.

The Reviewer
 
11-50 Employees
 
San Francisco Bay Area
Morgan Brown
VP of Marketing, Inman News
 
Verified
The Review
Feedback summary: 

Implementation of the paywall generated $500,000 within three months. Coalesce brought a rigorous developement approach, meticulous attention to detail, and creative suggestions to the process. The team was clearly invested in the project's success and has become a trusted, valuable collaborator.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

We’re a B2B [business-to-business] industry publication covering the residential real estate market. We’ve been in business for more than 30 years, and are the publication of record for residential real estate brokers, agents, and other professionals that service that industry.

What is your role and responsibilities?

I’m the vice president of marketing.

OPPORTUNITY / CHALLENGE

What was your goal for working with Coalesce?

We had two primary goals in our work with Coalesce. The first was to introduce a subscription model to our content by moving our news articles and content behind a paywall. The second was to refresh and improve our overall online experience.

SOLUTION

Please describe the scope of their work.

We’re a pretty small team, so they handled the majority of the project. We did the business requirements and worked with them on finding the scope of work. Overall, they helped us with everything from user research, customer development, content strategy, wireframing, design, information architecture, development work, and quality assurance testing. We have one internal front-end engineer who helped a little with the integration of some of our existing systems but, for the most part, they did everything.

What was your process for selecting Coalesce with which to work?

We looked at a few options, but we really liked the work they did with other publishing firms. They had a lot of experience in some of the things that were important to us; mobile Web, Web design, and Web application development. Eventually, the team at Coalesce came and met with our founder, and that face time was really important to us.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

I would say in the $100,000 to $200,000 range.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

The paywall is new to our business, and implementing that had an immediate half-million dollar impact to the bottom line within three months.

Is there anything unique about them that really makes them stand out, compared to other companies?

They are incredibly thoughtful and detail oriented. They really put a lot of value and emphasis on process and not skipping steps, not rushing. They’re very methodical. They’re great to work with. They’re very smart and capable, and bring an opinion and point of view to the table, instead of just being order takers. They brought a whole new perspective and set of recommendations that we weren’t thinking of, but ended up being really valuable. They’re very much like a partner rather than a vendor.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

As an agency, they’re great. I couldn’t ask for a better partner. The only constructive criticism I could give is that they are very opinionated and, sometimes they might push a little too hard for their opinion, which can be a little off-putting. But, overall, their feedback and recommendations were definitely useful for us.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Freelancer Mobile Application Development

"For me, you could tell there is a real passion for what they do. That passion comes through in their work."

Quality: 
5.0
Schedule: 
4.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
Project summary: 

Coalesce customized an existing iOS jukebox app for commercial sales. The team worked on user experience and interface in a full-service update.

The Reviewer
 
1-10 Employees
 
New York City Metro Area
Freelancer, Jukester Mobile App
 
Verified
The Review
Feedback summary: 

Client's reactions have been very positive towards the product. Coalesce showed a passion for what they do which came through in their work. Throughout the project, the team demonstrated good turnaround times, responsiveness, and work.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Please describe your company.

I own an iOS jukebox app. I had a previous version in the iOS store, and it was a consumer jukebox for your iPad.

What is your role and responsibilities, please?

I am the owner.

OPPORTUNITY / CHALLENGE

What was your goal for working with Coalesce?

The work I did previously wasn’t with them. For the paid app in the iOS store, I went with a previous contractor. I was looking for an update to the existing app. Down the line I wanted to do different with them, but it was a custom job.

SOLUTION

Please describe the scope of their work.

I was looking for a company to help me develop a custom version that I would sell commercially, and I had a specific opportunity that I brought to them. This is a side project that I did on my own time.

The work was mostly custom development for the app. They took a base project and customized it for the specific project. They also did some UX/UI [user experience/user interface] updates, because we had some updates from the original product. They provided a lot of strategies, and they provided a full service solution.

What was your process for selecting Coalesce with which to work?

Someone I worked with referred them to me. In my job, I work on mobile applications for Fortune 500 companies. One of the people in our UX/UI department knew some employees at Coalesce fairly well. He introduced us. I had looked at some other companies, and once I found them with such a great reference, I knew it was a good fit.

Can you provide a ballpark dollar figure for the size of the work that they’ve done for you?

It was a medium-sized project, but I don’t know how many hours they put in. It was about $20,000. It wasn’t a from-scratch build.

RESULTS & FEEDBACK

What were the results of the project?

I was very impressed with them. We had a very tight timeframe, and we got an early version pretty quickly. They nailed the first UI right away. We worked together to make some additional adjustments. I was very impressed with the final product, especially in the amount of time they turned it around. They were very responsive, and were able to deliver under tough conditions.

I was very impressed with them, and we're going to be doing a lot more work together.

Do you have any statistics or metrics to track improvement from the project?

It's hard to say because we don’t track formal metrics. The clients were happy, and we're working through a couple of minor bugs. Overall, they’re very impressed with the product. They’re putting it on cruise ships in the disco. They’ve done a few already, and they’re successful, so that’s a good sign. The clients are happy, and the app is solving the problem they had.

Is there anything unique about them that really makes them stand out, compared to other companies?

For me, you could tell there is a real passion for what they do. That passion comes through in their work. They go the extra mile. Sometimes when you work with developers, you have to tell them the exact requirements, and what you put in is exactly what you get out. I have a lot of trust in their direction and their product based on the feedback and direction I gave them.

Someone who is looking for a top-to-bottom service can go with them and trust that they will take ownership of the project.

Looking back on the work so far, is there any area that you think they could improve upon or something that you might do differently?

I wish we had more time to beta test before we got the product out, but that’s the nature of the project and the timeline. I don’t think they could have completed it much faster.

They gave us the initial quote, and we came up a fair amount after we started talking about strategy. They did a great job of meeting me in the middle. Once we defined the scope, I was very happy with that. There was a little sticker shock over what we talked about initially, but that is the nature of the industry, especially when you’re building custom applications. They worked with us on pricing, so it didn’t become an issue at all. They really nailed the job.

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    I can’t say enough good things about them.

Record Label Promotional Event

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
n/a
The Project
 
Confidential
Project summary: 

The client is an independent record label based out of Tennessee. The client needed interactive marketing work for an album release event for one of the client's artists. Coalesce helped them create a unique event with a keynote speaker. After a very colorful and interactive presentation on the current state of the industry, the speaker introduced the album. The client was able to make a unique impression with their fans that night, with many thanks to Coalesce.

The Reviewer
 
51-200 employees
 
Franklin, TN
Project Manager, Independent Record Label
 
Verified
The Review
Feedback summary: 

The client is very satisfied with Coalesce. People talked glowingly about the event that Coalesce assisted with for months. The client had great results and saw their attendance double since their previous concert in Atlanta with the help of Coalesce. The client would love to work with Coalesce again in the future and would recommend Coalesce to others.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • N/A NPS
    Willing to refer