CMG Digital

BACKGROUND

I am the Channel Marketing Manager – Professional Sales Sweden of Signify Sweden AB

Signify delivers professional lighting, connected systems and smart lighting solutions worldwide.

OPPORTUNITY / CHALLENGE

• Increase engagement through compelling and consistent marcom materials for media and digital channels.
• Deliver effective marcom support for events, campaigns, and customer communications.
• Enhance Signify brand execution by adapting content and messaging to key customer segments.

SOLUTION

Referral

• Pricing fit our budget
• Good value for cost
• Company values aligned
• Execution Focused

2-5 Employees

Developed and delivered a broad range of marketing communications materials supporting Signify's Professional Lighting business across multiple customer segments and channels. The work covered the full marketing mix, from strategic campaign development and brand positioning to content creation, event support, customer communications, and sales enablement.

RESULTS & FEEDBACK

The project is ongoing and continues to deliver a broad range of marketing assets supporting Professional Lighting, including POS materials, advertisements, LinkedIn campaigns, customer communications, event collateral, and catalogues. These activities are helping to increase the visibility of key product launches and campaigns, strengthen the Signify brand across customer touchpoints, and provide sales and channel teams with effective tools to engage customers. A key contributor to the project's progress has been the fast, reliable, and highly effective communication within the team, enabling quick alignment, efficient collaboration, and timely execution. The project remains on track, with a strong focus on quality, brand consistency, and delivering business value through ongoing marketing initiatives.

The project has been managed efficiently, with timely delivery of all agreed activities. Communication is clear, reliable, and highly responsive, making collaboration seamless and effective.

Email or Messaging App

What stands out most is their relentless focus on delivery. Even when projects require multiple rounds of revisions, every request is handled with a positive attitude and a genuine teamwork mentality. Communication is always constructive, making collaboration both effective and enjoyable.

All perfect - don't change a thing. 

BACKGROUND

Introduce your business and what you do there.

I’m the global marketing manager of GSK, an original pharmaceutical company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CMG Digital?

We needed to design and develop an internal website to share resources globally.

SOLUTION

What was the scope of their involvement?

CMG Digital provided complete creative design and development for our website. The deliverables were creative files and a website embedded within our internal company systems in alignment with our internal company policy.

What is the team composition?

We worked with 2–5 teammates from CMG Digital.

How did you come to work with CMG Digital?

Someone referred CMG Digital to me. I chose them over other options because they had high ratings, their pricing fit our budget, they were a great culture fit, and they offered good value for the cost.

How much have you invested with them?

The investment was confidential.

What is the status of this engagement?

We worked together from March 2025–December 2025 (about 9 months).

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CMG Digital delivered a finalized and functioning website compliant with our internal policy. We measured our progress by the delivery of individual subpages from a creative and development perspective. We also received positive feedback from internal users around the globe, including major markets. The team also implemented analytics on the site so usage data will be available.

How did CMG Digital perform from a project management standpoint?

CMG Digital’s project management was exceptional. They delivered everything according to the plan. We communicated via virtual meetings, emails, and a messaging app.

What did you find most impressive about them?

CMG Digital’s communication, flexibility, problem-solving, positive attitude, experience, and understanding were exceptional.

Are there any areas they could improve?

No, they exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the eCommerce platforms specialist of a chemicals & biotechnology company

Describe what your company does in a single sentence.

Agrotechnology

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CMG Digital to accomplish?

• UX and UI consultancy and design for a Marketplace platform
• Web frontend development

SOLUTION

How did you find CMG Digital?

Referral

Why did you select CMG Digital over others?

• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from CMG Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UX/UI design and prototyping, based on our company brand book. Conversion of Figma designs into a working Marketplace website by developing the frontend code.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have a working website with a great UX and UI.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always flexible when required, meeting timelines and without any hidden costs. They provided an outstanding service.

What was your primary form of communication with CMG Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are great professionals who were assigned to the project.

Are there any areas for improvement or something CMG Digital could have done differently?

Not applicable

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Analyst of the company.

Describe what your company does in a single sentence.

Agronomy solutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CMG Digital to accomplish?

• Develop Digital Campaign Assets
• Should be Digital and mobile first
• Design excellence and agronomically accurate

SOLUTION

How did you find CMG Digital?

Referral

Why did you select CMG Digital over others?

CMG was working with our global team

How many teammates from CMG Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They were in charge of creating multiple digital campaigns for our Key products. This includes: 

• KV development 
• Landing page creation (mobile& desktop) 
• Social media assets 
• Paid media assets (google search, display, responsive) 
• Email designs 
• WhatsApp & images needed to update our website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As we developed the designs, each deliverable demonstrated progress. The visuals and impact of the creativities were outstanding.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amazing. The relationship and comprehension were great. In fact, we went through all the projects with excellent results not speaking our native language and it was impressive how well we got to understand each other. They operate perfectly in the delivery of each asset.

What was your primary form of communication with CMG Digital?

Email or Messaging App

What did you find most impressive or unique about this company?

Creativity! It was impressive the final KV results. They had a significant impact on our company and were agronomically correct throughout.

Are there any areas for improvement or something CMG Digital could have done differently?

I really enjoy working with them! My daily basis was easy since I could trust the timing and assets were going to be ready in time.

BACKGROUND

Please describe your company and your position there.

Marketing professional

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CMG Digital, and what were your goals?

Web development, production

SOLUTION

How did you select this vendor and what were the deciding factors?

Capability, knowledge of sector and approval processes

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Web development, production of site

How many people from the vendor's team worked with you, and what were their positions?

5 people from their web development team

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They always deliver on time. They provide good suggestions on making the project better with experience

Describe their project management style, including communication tools and timeliness.

On point, thorough and clear.

What did you find most impressive or unique about this company?

Good involvement and alignment of the whole team and outcome

Are there any areas for improvement or something they could have done differently?

None so far.

BACKGROUND

Please describe your company and your position there.

I manage the .com presence of a Fortune 500 consumer products company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire CMG Digital, and what were your goals?

CMG provides ongoing management of the design, UX, security and updates of the entire .com as well as the 35+ regional websites.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were the ongoing vendor when I began my role.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

All website content updates, optimization and maintenance, including emergency changes, weekly updates and monthly edits.

How many people from the vendor's team worked with you, and what were their positions?

Around 5-10 people ranging from Project Managers to Digital Designers, UX consultants and Client Service.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The site has maintained a high level of efficiency and performance with no major outages in the 2 years since I took over the role.

Describe their project management style, including communication tools and timeliness.

They are very timely and responsive and provide daily updates via email or chat as well as provide weekly meetings to review current and upcoming projects. Nothing gets missed.

What did you find most impressive or unique about this company?

They have an exceptional digital acumen as well as a great attention to detail.

Are there any areas for improvement or something they could have done differently?

Nope.