Clarity for Action

BACKGROUND

Please describe your company and position.

I am the Founder & CEO of Heron Partners Ltd

Describe what your company does in a single sentence.

IT Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Clarity for Action to accomplish?

• Build a shared understanding of the priority customer problem space, target segments, existing evidence and key assumptions.
• Develop a clear and differentiated value proposition for the most attractive market opportunity areas.
• Define a focused go-to-market motion, including the priority route, a credible alternative and practical next steps.

SOLUTION

How did you find Clarity for Action?

Event

Why did you select Clarity for Action over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Clarity for Action were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Help us close our first IT service contract. 
Understand the innovation departments within enterprise organizations and how to do outbound, prepare propositions, and close our first deal. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Priority customer problem and target segment identified through a structured assessment of need, feasibility, pilotability, differentiation and market access.

Value proposition and positioning rationale developed and pressure-tested with the client’s leadership.

Two primary go-to-market opportunity areas defined, with clear entry logic and recommended next steps.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We hit our targets

What was your primary form of communication with Clarity for Action?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep enterprise knowledge, domain knowledge, and consulting experience were impressive. 

Are there any areas for improvement or something Clarity for Action could have done differently?

None 

BACKGROUND

Please describe your company and position.

I am an executive at dotbase medical GmbH

Describe what your company does in a single sentence.

At dotbase, we’re building the operating system for the future of healthcare that unites all essential medical tools in one user-friendly workspace.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Clarity for Action to accomplish?

• Prepare healthtech spin-off for market entry and fundraising with the below deliverables

SOLUTION

How did you find Clarity for Action?

Referral

Why did you select Clarity for Action over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Clarity for Action were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Value proposition, target customer, business model 
2. Company vision 
3. Go-to-market strategy and pricing 
4. Financial projections and growth metrics 
5. Market sizing and competition 
6. Fundraising strategy and support

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Successful spin-off, commercial traction with large contract, angel funding of close to $1m secured.

2. Company vision

3. Go-to-market strategy and pricing

4. Financial projections and growth metrics

5. Market sizing and competition

6. Fundraising strategy and support

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very organized, always on time, and adjusted to my needs, clear communication and in the end always a bias for action. 

What was your primary form of communication with Clarity for Action?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Tatyana has a unique ability to extract and simplify complex, specialized knowledge into compelling, straightforward messaging centered around the value we deliver. Her deep understanding of healthcare and finance, coupled with her strategic approach, has been invaluable in helping us prepare for our spin-off and navigate fundraising. Her commitment to understanding the nuances of our challenges and providing actionable solutions has significantly improved our chances of market success. Combination of broad knowledge across finance, strategy, innovation and business ops is invaluable.

Are there any areas for improvement or something Clarity for Action could have done differently?

No, overall great.

BACKGROUND

Please describe your company and position.

I am the Founding Partner of Tamino Partners

Describe what your company does in a single sentence.

Headhunting boutique for professional and financial services industries

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Clarity for Action to accomplish?

• Sub-goal 1: Validate problem statement, target customer, value proposition,
• Overall goal: Validation of new business idea
• Sub-goal 2: Market sizing and competition analysis
• Sub-goal 3: Define desirability, feasibility, viability assumptions to be tested for the business idea
• Sub-goal 4: Design and scope the tests, estimate costs, develop implementation plan

SOLUTION

How did you find Clarity for Action?

I know Tatyana personally

Why did you select Clarity for Action over others?

• Pricing fit our budget
• Good value for cost
• Trust and value Tatyana's experience and advice

How many teammates from Clarity for Action were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We had an idea for a start-up and needed someone to help us structure and assess the idea. Tatyana gave us a framework to model and evaluate the business and supported us in gathering the data we needed to input. She brainstormed with us to identify our target client base, size the market and revenue potential and determine our MVP.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. Refined and validated problem, customer, value proposotion; 2. Market potential quantified and competitors analysed; 3. Validation criteria developed; 4. Ready-to-execute implementation plan with timeline and budget

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Tatyana 's delivery was flexible and effective. We had regular video calls and she also came to Frankfurt for critical meetings. She adapted to our timeline and her feedback and input were timely and high-quality.

What was your primary form of communication with Clarity for Action?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Tatyana was able to cut through all the noise and distill the essence of our business idea into a mission statement. This was of utmost help to us as we had a lot of ideas, but were not getting traction. Her expertise enabled us to achieve clarity and action, just as she promised. 

Are there any areas for improvement or something Clarity for Action could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the CEO of Exolitus UAB

Describe what your company does in a single sentence.

We develop secretome components-based therapeutics.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Clarity for Action to accomplish?

• Create fundraising traction
• Evolve business model for the future

SOLUTION

How did you find Clarity for Action?

Other

Why did you select Clarity for Action over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Clarity for Action were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The collaboration was very effective; we were able to refine our goals and priorities, gain valuable insights into investors and their strategies, and learn how to select the right ones and communicate with them effectively.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Although we have not yet close an investment round, following the Clarity for Action project we significantly increased our traction and attracted investor interest. While we did not reach agreement on the details, the willingness to invest was clearly demonstrated.

We gained valuable clarity on how to approach investors and define business model options. Additionally, we received excellent support in preparing our proposal for the Horizon Europe EIC Accelerator funding scheme.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Clarity for Action stood out for its exceptionally detailed and thoughtful communication. Timelines are generally adhered to as agreed, and when deviations occur, they are always well justified, clearly explained, and rearranged with mutual agreement. My ongoing experience with Clarity for Action has shown me the real value of having an advisor who gets deep into the details of our business and challenges. Tatyana combines seriousness with a practical focus: she quickly identifies what truly matters, helps us set clear priorities, and makes complex situations manageable. What stands out is her ability to translate strategic ideas into concrete next steps, which has been vital both for the company's progress and for my own growth as a leader. In every interaction, she brings a genuine commitment to quality and to achieving the best possible outcome for us.

What was your primary form of communication with Clarity for Action?

In-Person Meeting

What did you find most impressive or unique about this company?

First, Tatyana demonstrates remarkable adaptability and attention to detail. It is always impressive how she grasps the essence - the most important thread - even when dealing with technical aspects beyond her direct expertise. Second, she consistently seeks full mutual clarity and understanding, ensuring that nothing is left ambiguous or unspoken. Third, her supportive attitude extends well beyond the formal scope of any service agreement. Tatyana dedicates her resources and knowledge to your progress, whether through personal coaching, connecting you with her network, suggesting events, or providing reading materials and similar guidance. It genuinely feels that she is invested in your success, not just in fulfilling contractual obligations. Last but certainly not least, she maintains exceptionally high standards and shows deep respect for everyone she works with.

Are there any areas for improvement or something Clarity for Action could have done differently?

During our collaboration, we explored three options: a service-specific agreement, consultancy on an hourly rate, and a subscription model. While the service agreement worked as expected, the consultancy options could benefit from more flexible intermediate arrangements, for example, a lower subscription rate during months with minimal hours.