CLAN OF CREATORS

BACKGROUND

I am the Founder of Fenix Accent Consulting SRL

DHA-Core is a Romanian startup launching a vegan, algae-based Omega-3 (DHA) supplement, sold directly to consumers online, planning on launching in pharmacies and physical stores and expand to Eastern Europe. 

OPPORTUNITY / CHALLENGE

• We had a product but no brand. We hired Clan of Creators to take DHA-Core from an idea to something ready to sell: create the brand identity from scratch, design the product label
• Build an online shop
• Prepare our launch through well-thought marketing campaigns

SOLUTION

Previously worked with them

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

2-5 Employees

They started with a positioning analysis of the Omega-3 market and a proposal for how DHA-Core should present itself. From there they delivered: - the logo and brand guidelines; - the product label, designed to the technical drawing of our 250 ml bottle; - an e-commerce website built for pre-orders: homepage, product page, About Us, FAQ, blog articles and the legal pages, plus analytics tracking; - social media: content plan, graphics and post scheduling across our three channels; - a paid advertising plan for the pre-order campaign.

RESULTS & FEEDBACK

We're still in pre-launch, so I can't share sales figures yet. What I can measure is speed and completeness. We went from no brand at all to a full identity, a finished label and a homepage design in under three weeks from kickoff, and to a complete pre-launch website with social media content and an ad plan in about a month and a half. Everything a new product needs to go to market came from one team, and it all looks like it belongs together.

Toni was our day-to-day contact and Nicu handled the commercial side. We worked over email and Google Meet, with a review call at each milestone. Before calls they sent the list of topics and open questions, and after each delivery they gave me a clear date for my feedback, which kept the project moving. They were quick to respond, and honestly most of the waiting during the project was on our side (content, photos, accounts), not theirs.

• Virtual Meeting
• Email or Messaging App

They treated DHA-Core as if it were their own product. When their first offer was above my startup budget, they adjusted it so we could start, and told me plainly it was because they believed in the product. I also valued having strategy, brand, label, website and social media under one roof. And they went beyond the brief, for example by helping with the paperwork needed to activate our payment processor.

Nothing major. The one thing I'd suggest is a final proofreading pass on website copy before it reaches the client. In the pre-launch version I found a few small wording issues and a button that didn't work. They were very minor and were fixed immediately. Other than this, tehre is only positive feedback, everything went smooth and without issues. 

BACKGROUND

Please describe your company and position.

I am the Project Manager of RIDA

Describe what your company does in a single sentence.

Ten years of community means ten years of accumulated experience, evaluated projects, and upheld standards. During this time, RIDA has become a benchmark in the industry and has brought considerable value to the entire market. The experience gained over this decade has evolved into a trusted filter, built by professionals for the client. It is a system that helps clients identify the projects and professionals that meet a genuine standard of quality.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire CLAN OF CREATORS to accomplish?

• We wanted to build a strong and distinctive visual identity for RIDA, one that could truly reflect the value of our community.What we appreciated most was how easy the collaboration felt. Communication was clear, deadlines were respected, and the team consistently helped simplify the process for us. A very concrete example was the website optimisation before the competition, when speed and performance really mattered.
• Our goal was also to bring that experience into the digital space, through a better website and a stronger online presence. For the RIDA album, we wanted every edition to put the community’s best projects in the spotlight and highlight the details that make them special.

SOLUTION

How did you find CLAN OF CREATORS?

Referral

Why did you select CLAN OF CREATORS over others?

Good value for cost

How many teammates from CLAN OF CREATORS were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project included RIDA’s visual identity, website design and optimisation, and the creative direction and graphic design of the RIDA album.

The main goal was to create a consistent brand experience and showcase the community’s projects in a more refined and impactful way.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We achieved approximately a 30% improvement in website performance, while the overall consistency and quality of RIDA’s visual communication improved significantly across both digital and print materials. The collaboration also helped us reduce turnaround time by around 20–25% on key deliverables and made the overall workflow much more efficient.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was smooth and reliable. Deadlines were consistently met, communication was clear, and the team was always responsive and flexible when our needs or priorities changed.

What was your primary form of communication with CLAN OF CREATORS?

In-Person Meeting

What did you find most impressive or unique about this company?

I was most impressed by the way CLAN OF CREATORS combines creativity with efficiency, delivering original solutions while remaining well-organized and results-oriented.

Are there any areas for improvement or something CLAN OF CREATORS could have done differently?

Overall, the experience was very positive. If anything, communication and project updates could be slightly more structured throughout the process, but there were no major issues.