City Girl Digital

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of a real estate coaching and training company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with City Girl Digital?

We hired City Girl Digital to help us with our digital marketing. My company’s marketing funnel is Facebook ad to webinar to appointment, so we needed someone to create the copy for Facebook and then run our Facebook Ads Manager account.  

We also engaged City Girl Digital to coach real estate agents in the implementation of social media. This included creating video tutorials that would standardize social media training for real estate agents. Then, we needed her to be available for about four hours each week to meet with agents and answer their questions. We anticipated that this latter role would be scalable and commission-based.

SOLUTION

What was the scope of their involvement?

I trained Melissa (Founder and CMO, City Girl Digital) on a Monday, and then I had tasks for her to complete on Tuesday and Wednesday, because I had coaching calls with clients those days. However, she only attended one day of onboarding before she quit.

What is the team composition?

Melissa is the only team member at City Girl Digital.

How did you come to work with City Girl Digital?

Melissa is my neighbor, and she posted in our community forum that she’s a marketing expert. At the time, my company was looking at various marketing vendors. Melissa stood out because she was a certified Infusionsoft expert, and my company uses Infusionsoft. She’d also worked for the reputable DigitalMarketer.com and had run several campaigns for them.

How much have you invested with them?

According to our agreement, I was going to pay City Girl Digital $5,000 for July, when she would be doing all of our internal digital marketing. Then, I was going to pay her $3,000 for the second month, plus $500 for each new client she trained.

After one day of training, I paid Melissa $2,500 via a cashier’s check, and she quit the next day. She hasn’t returned this money.

What is the status of this engagement?

We only worked together for one day, on July 1, 2019.

RESULTS & FEEDBACK

Describe the impact this engagement has had on your business.

City Girl Digital didn’t do anything. Melissa only came to the first day of training.

How was project management handled?

We spent one day together one-on-one. Leading up to the time she got paid, she was great; after she got paid, there was no communication. Melissa was supposed to come to a meeting on Tuesday, July 2, and she never showed up.

Is there anything that the vendor did well or that you would consider a strength?

I thought I’d found somebody that could help me with digital marketing, but this was short-lived.

In what specific areas can they improve?

City Girl Digital shouldn’t have taken my money.  

What advice do you have for clients with similar needs to yours?

I would definitely suggest not paying her until 100% of the work is complete.

Company Responses

The vendor responded on July 24, 2019.

The vendor disagrees with the statements in the review above.

BACKGROUND

Please describe your company and your position there.

I’m the president and CEO of a boutique healthcare marketing firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire City Girl Digital, LLC?

One of our clients needed a new digital marketing campaign to support their television, radio, print, and outdoor branding campaign.

What were your goals for this project?

We wanted to increase the client’s brand awareness and stem their patient outmigration. We also aimed to drive users to our website and have them access gated assets for cardiac, orthopedic, cancer, and maternity service lines for that specific hospital system.

SOLUTION

How did you select this vendor?

A few trusted colleagues recommended them.

Describe the scope of their work in detail.

The team strategized, researched, and developed a digital marketing campaign.

What was the team composition?

We worked with the principal.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Brand awareness increased 50% according to our benchmark survey results. The maternity and orthopedics patient care programs grew by over 200%.

How effective was the workflow between your team and theirs?

They work and communicate well with our internal stakeholders. The team has made insightful recommendations when we needed to optimize the campaign. We have frequent online meetings to assess progress.

What did you find most impressive about this company?

Their deep knowledge of digital marketing trends stands out. They bring the latest technology and strategies to our customers.

Are there any areas for improvement?

There are no areas for improvement from my perspective.

BACKGROUND

Please describe your company and your position there.

I’m the owner of an independent financial advisory service.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire City Girl Digital, LLC?

We needed to do Facebook marketing to acquire new prospects.

What were your goals for this project?

We wanted to do test marketing through social media.

SOLUTION

How did you select this vendor?

We heard about them through word of mouth.

Describe the scope of their work in detail.

They set up my business with Facebook ads and connected them to my ActiveCampaign concept (an email marketing and marketing automation tool).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The vendor was well aware of how social media worked with my demographics. The outcome was a success, and I'll continue with this approach.

How effective was the workflow between your team and theirs?

It was a small team, so the workflow was quite effective.

What did you find most impressive about this company?

Their knowledge of social media and how to integrate it with my CRM software was outstanding.

Are there any areas for improvement?

No, not that I'm aware of at this time.