Chatterkick

BACKGROUND

Introduce your business and what you do there.

I’m the chief insights officer at a consumer engagement agency that uses merchandise solutions to drive impact for brands and consumers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Chatterkick?

We started working with a marketing agency for the first time. We had done all of our marketing in-house previously. We didn’t feel that we had the ability to stay current and understand what was going on in the marketplace and create growth opportunities. We worked with a small marketing agency that helped us get off the ground. It became apparent that they didn’t have the resources to help us continue to grow.

SOLUTION

What was the scope of their involvement?

Chatterkick helps us on two major fronts; they help us around social content and making sure we’ve got good conversations in the marketplace going on LinkedIn and Facebook. Chatterkick helps us with a lot of the content work. We give them the raw materials and they can get it into the right voice for us. They’ve helped us prepare for some ad spend that we might deploy as well. 

They also help us with HubSpot as a lead generation and contact management tool. We also use it for our email deployments to improve our practices in that area. The team makes sure that we send the right information at the right time. 

What is the team composition?

We work with Beth (CEO) and half a dozen employees. They’ve definitely shared their philosophy around having a pod of people with different specialties. It was a much more helpful set up than the last agency. 

How did you come to work with Chatterkick?

One of our executives happened to meet Beth at an industry event. He was impressed with her and we decided to do some due diligence. We brought them on to do some initial discovery and project work in December 2020. 

We were all very pleased with that experience, and we decided to put a retainer in place for the rest of 2021. We loved their approach to things. They were friendly, engaging, knowledgeable, and willing to listen. 

How much have you invested with them?

We’ve spent $100,000–$200,000 so far. 

What is the status of this engagement?

We started working together in October 2020, and our work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen tremendous gains in the basic metrics of followers on LinkedIn and Facebook. The level of engagement is up too, especially around the number of people on our posts. 

We’ve seen our website traffic up by 35–40% YoY. We’re even starting to get some email outreach from people we’ve never heard of. Things are working well. On the whole, I’m really pleased with the fit, and I’m pleased with the results I’m seeing. 

How did Chatterkick perform from a project management standpoint?

Their project management is perfectly good. Everything seems to be on time, especially in comparison to our last agency. 

What did you find most impressive about them?

They continue to help guide and lead up in a collaborative manner. At the same time, they’re good at reminding us about our commitments. They seem ready to pivot where they need to be. 

Are there any areas they could improve?

Twice a year, we have strategic check-ins where we assess where we’ve gone right and wrong. Sometimes they’re a little overly rosy about their interpretation of the results. There was some turnover as well that led to us having to do more work on our creative posts. 

Do you have any advice for potential customers?

My advice is to do the right due diligence. Have those up-front conversations. Be really clear and specific about your needs that will get translated into a statement of work. The team will use that as their roadmap and deliver on it. 
 

BACKGROUND

Please describe your company and your position there.

President/CEO/Founder of a heavy civil/industrial construction company and professional services engineering/surveying construction firm.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chatterkick?

Initially websites. Then marketing materials. Then social media and other marketing.

SOLUTION

How did you select this vendor?

Had other marketing firms in the past, but not satisfied. Was familiar with them as they are local.

Describe the scope of their work in detail.

We are a growing family of companies in the EPC world that needed marketing. We have no in-house marketing and looked to outsource. We initially hired them for websites. We were pleased with the results to it grew into marketing materials, then social media campaigns, and now email marketing campaigns.

What was the team composition?

I've worked mainly with Beth and Kristy but also Allison. They seem to assign a main contact person but then branch out for specialized services. For example Kristy was more involved with video capture...Allison did more interviewing of me.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are definitely getting more notice by people. I've had clients and others comment they did not know we do all the scopes of work we do "like what do you not do??". I do think they help get the message out with respect to our capabilities.

I also use the marketing material often they provided us. I don't know I can point to any one project that we landed due to their involvement. However I think it is only a matter of time before that changes.....mainly they are giving us exposure and brand awareness. Which i like

How effective was the workflow between your team and theirs?

Their workflow is good. They are more responsive than we are :-) If there is an issue we bring it up, they address it, and it is resolved.

What did you find most impressive about this company?

Probably their responsiveness. If I am irritated--not that that ever happens ;-)--I know I can shoot a text to Beth or Kristy whenever (after hours, etc) and I more than likely will get a response. We had some issues with the tone of some of their writings initially--I was just frustrated with their tone. It wasn't bad, just wasn't my/our style. They listened, pivoted, and fixed it.

Is there any area for improvement or anything that could have been done differently?

Not that I can think of immediately.

BACKGROUND

Introduce your business and what you do there.

I was the marketing manager for Cowgirl Up for Jaci: Roping in a CURE for ALS. Jaci was a young woman who was diagnosed with ALS. Her twin sister also suffered from ALS. By the time Jaci had an illness, there was an experimental drug that she could use. As a result, we needed to raise money quickly and get the Food and Drug Administration (FDA) to approve the drug for her to take during that timeframe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Chatterkick?

An ALS national nonprofit organization had given us an amount of money to promote and market Jaci’s story to help her raise funds. The drug’s cost was $600,000. Apart from raising the money, we wanted to get her story out to the world so that the FDA would approve of it quickly.

SOLUTION

What was the scope of their involvement?

Chatterkick provided digital marketing services. The team specifically created Facebook Ads. The whole premise of the campaign was to get people to donate to GoFundMe, so we needed a clickable link on our ads. They wrote down everything that they were going to do as well as the posts that they had in mind. On top of that, they gave details on the people they were going to target and I just had to approve it. Once their strategy was approved, they gave us a breakdown of the total people they reached and the total donations that were made. 

What is the team composition?

I worked with Beth (CEO & Founder) and two other employees from Chatterkcik. 

How did you come to work with Chatterkick?

I built Jaci’s Facebook page. When the ALS nonprofit gave us some funds to promote Jaci’s story, I mentioned the possibility of Chatterkick helping us. I told them I had already worked with the team in my past job; they used to help us with social media campaigns for specific shows for the local theater and arena. I also loved their content because they shared free tips with marketers.

When I finally reached out to Chatterkick, they were happy to help once they found out about Jaci’s story. 

How much have you invested with them?

We spent $5,000.

What is the status of this engagement?

Our engagement happened in April 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

In one week, we received $38,000 worth of donations on Jaci’s GoFundMe page because of Chatterkick’s work — our investment with them was worth it.

We highly appreciate that they were very supportive even after our project ended. They made videos for Jaci, and they helped us create some of the graphics. Their passion and care to enable Jaci in receiving the drugs she needed were impressive.

How did Chatterkick perform from a project management standpoint?

We communicated through email and phone calls. They were so thorough, and they kept us updated on the project’s progress. They showed us all the metrics we needed to know.

When I wanted close captioning done on Jaci’s videos, they were able to help me with that because I couldn't complete it while on the road. They got the job done even though it was already Friday night. They were pretty amazing because they were willing to do something extra for us.

What did you find most impressive about them?

Chatterkick was a social media marketing expert. I always went back to them for advice, and I kept hiring them because they get the results that I want. On top of that, they were knowledgeable on where we should spend our money to reach the audience we want to reach. 

Are there any areas they could improve?

No, they had no areas for improvement. They never let me down, and they were absolutely wonderful.

Do you have any advice for potential customers?

If you want to work with a social media marketing expert, Chatterkick is the best company to work with. Beth speaks at national conventions for marketers — she’s knowledgeable, so do the employees she works with. It’s great to have people like them that support businesses that are not familiar with the world of digital marketing. Overall, having an agency like Chatterkick is critical to your success. 

BACKGROUND

Please describe your company and your position there.

I currently overlook our social media platforms and manage our website, along with anything e-commerce related. I also overlook our review platform as well.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chatterkick?

We hired Chatterkick to help overlook, manage and create all content for our social media platforms. They also handle all of our email blasts and run ad campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We knew Beth from working with her at the Chamber. We knew she was very knowledgeable with social media and content prior to starting Chatterkick. We were working with another agency and we desperately needed quality content. We needed a team that was strictly focused on managing our social media content.

Describe the project in detail and walk through the stages of the project.

Chatterkick has continued to help us throughout the years with the best practices for our Social Media and what new innovative ways we can reach our customers.

How many resources from the vendor's team worked with you, and what were their positions?

We've worked with 3-4 main account managers over the last 6-7 years, along with other team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We currently have over 20k Facebook followers and are continuing to build our Instagram followers (1600). We continue to have fresh and innovative content through Facebook and Instagram posts, along with Instagram stories.

How effective was the workflow between your team and theirs?

Each month Chatterkick sends us content and we go through to add any changes or updates for the upcoming month's content. They also are flexible when we have needed to change or update anything.

What did you find most impressive or unique about this company?

Everyone on their team plays a particular role and gives us the best ideas and information we need to be successful through ads, posts, email blasts, etc.

Are there any areas for improvement or something they could have done differently?

No, we just need to keep coming up with new and innovative ways to reach new and existing customers.

BACKGROUND

Introduce your business and what you do there.

I'm the president and owner of a garage door company. We offer residential and commercial garage doors for new constructions and retrofits.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Chatterkick?

We work with Chatterkick to update our website and develop all of our social media. They work on content and interactions with people on social media.

SOLUTION

What was the scope of their involvement?

When we started working with Chatterkick, we had an existing website that we decided to rebuild. We wanted to change platforms since that was a little easier for them to update and manage. They took care of the development and design of the site. After that, they developed our Facebook and Instagram pages.

In the first couple of years, we developed all of those things. From that point on, they’ve been working on managing and updating our social media and websites. They write blogs and work on Google Ads, SEO, and keyword search.

What is the team composition?

I have a main point of contact. That person coordinates with the team that works on my project.

How did you come to work with Chatterkick?

A friend recommended Chatterkick. I researched them online and contacted them. Then, they came up with a presentation of their plan for the project. They were really proactive and listened to what I wanted to develop. I felt like I would have a better time communicating with them and that I would be able to get what I wanted, so I chose them.

How much have you invested with them?

I don’t have the exact number, but we have invested somewhere around $200,000.

What is the status of this engagement?

We started working together around July 2015, and we have used their services ever since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When we started working with Chatterkick, the number of views we had on our website was somewhere around the hundreds per quarter. In our last quarter, we saw around 30,000 views; we’ve had steady growth every quarter for the last five years.

On the Facebook front, we didn’t have a profile, and now we have 33,000 followers. Thanks to Chatterkick’s work on Google Ads, we receive around 50–60 calls a month, which is a pretty big change from the 1–2 that we used to receive. Overall, we’ve seen improvements on all fronts.

How did Chatterkick perform from a project management standpoint?

For communicating, we send a lot of emails, and we also use the Sprout Social system. As far as managing the project, everything is great. Over the years it has gotten better and better. For example, in the last 12 months, we started using a new interface that allows me to streamline my approval of the content that they’re putting out there. 

We have a quarterly meeting that we do through Microsoft Teams and Zoom, and then they have a local office, too. I will occasionally meet with some of their staff in the office.

What did you find most impressive about them?

The fact that they had a tailor-made proposal for me is the most impressive factor of our collaboration. They didn’t use a cookie-cutter approach to their proposal; they showed me what they could do for social media and SEO, and everything was made to be exactly what I wanted and fit my budget. 

Are there any areas they could improve?

I don't know a lot about social media and the statistics that they measure. I would like it if they showcased the impact of their work on social media with more clarity into what some industry standards are and what the benefits are. When I receive a call or an email, that's a more tangible metric than just seeing views and likes.

Any advice for potential customers?

After you set up a meeting, ask them to put together a custom proposal for exactly what you want and then see what they come back with. They will take their time to put it together, and they will show you a program of what they can do for you. That’s what benefited me the most — I felt like I could really tell that the proposal was what I wanted.

BACKGROUND

Please describe your company and your position there.

I was the marketing director for an online gift company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chatterkick?

We needed to create awareness and brand identity through social media, as well as increase our followers.

SOLUTION

How did you select this vendor and what were the deciding factors?

We found them through a referral from a very satisfied customer. But they won the business because they had amazing ideas and customer service.

Describe the project in detail and walk through the stages of the project.

We had an initial meeting where we explained our situation, goals and target market. They created a plan to meet our goals on several social media platforms. They wrote the posts and executed the plan, providing great advice along the way.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager directly and she coordinated with the rest of the team. We'd met other team members, but for the most part, just worked with our account manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There were a lot of successes, but what stands out most for me was in the first quarter we worked with them, they generated 214 email leads via lead gen ads. We were thrilled to have such success to quickly!

How effective was the workflow between your team and theirs?

Workflow was easy. They felt like an extension of my team. We met weekly and reviewed results monthly. Although anytime i needed something, I would call or email and get a quick response. They made me feel like I was their only client!

What did you find most impressive or unique about this company?

The ideas. They really understand social media, which is a requirement, but what was unexpected was how much they understood our audience right away. There was no lag until they caught up. They researched and hit the ground running with a great plan and creative.

Are there any areas for improvement or something they could have done differently?

No, I would hire them again anytime. I was thrilled with both their services and the ideas. They really got it.

BACKGROUND

Please describe your company and position.

I am the Marketing of Cookies Food Products

Describe what your company does in a single sentence.

Develop stories and strategies that create meaningful and lasting connections with customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chatterkick to accomplish?

• Grow the Cookies Brand by follower and by region
• Increase Brand Awareness
• Enhance Engagement and Community Building

SOLUTION

How did you find Chatterkick?

Referral

Why did you select Chatterkick over others?

• Great culture fit
• Good value for cost

How many teammates from Chatterkick were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of brand guidelines, content calendars, social media marketing plans and post, and influencer outreach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

188 Contact Us Page Visits

1.8% Average Engagement Rate (FB 1.9%, linkedIn 7.7%)

316k Impressions (FB 262k, IG 24.7k and LinkedIn 7.7K)

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are consistently organized and reliable, and deliverables are always completed on time. They are highly responsive and proactive with their communication, making collaboration easy and fun. Beyond execution, they bring creative solutions, fresh ideas, and positive energy to every project, adding real value to our work product.

What was your primary form of communication with Chatterkick?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people and personalities behind the company name. They are genuinely a joy to work with.

Are there any areas for improvement or something Chatterkick could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am an executive of Octane Football

Describe what your company does in a single sentence.

Sports Camps and Clinics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chatterkick to accomplish?

• Brand Awareness
• Conversion

SOLUTION

How did you find Chatterkick?

Clutch Site

Why did you select Chatterkick over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from Chatterkick were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Create brand awareness and exposure to upcoming events. 
• Create Ad Sets for the target market and explore new markets 
• Sales Conversion

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Chatterkick did a phenomenal job of creating ad sets that appealed to our target consumers and expanding current markets. Ad Sets also provided high sales with low click costs, which provided great ROI on ads. Frequent monitoring of consumer comments as well as a constant awareness of ad set performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Provide a team experience that allows a quick response to specific needs to be addressed.

What was your primary form of communication with Chatterkick?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We loved their team approach and individual knowledge in each aspect they manage. Provided in-depth due diligence before the project started, and was upfront with their strategy. Included us in the process, and did a great job of incorporating our requests.

Are there any areas for improvement or something Chatterkick could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Owner of Able Transport Solutions, INC

Describe what your company does in a single sentence.

We are freight brokers, specializing in opendeck and heavy haul freight transportation services.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Chatterkick to accomplish?

• Increase Brand Awareness
• Drive website activity via social

SOLUTION

How did you find Chatterkick?

• Referral
• networking throughVistage

Why did you select Chatterkick over others?

• Great culture fit
• Referred to me

How many teammates from Chatterkick were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Chatterkick is doing a great job creating my company voice, I've loved everything they have created. They are currently doing a handful of social posts as well as a monthly newsletter.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Followers
• Engagement
• website traffic from LinkedIn

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I love working with the team. They have done a great job in helping me understand their world, what is important and what to expect next. They deliver on time and are always very responsive to my needs.

What was your primary form of communication with Chatterkick?

Virtual Meeting

What did you find most impressive or unique about this company?

The way they walk you through the process, so you know what to expect and when. They keep me on my toes!

Are there any areas for improvement or something Chatterkick could have done differently?

Not off top.

BACKGROUND

Please describe your company and your position there.

I am one of the owners of the company. We are an e-commerce brand that specializes in the niche category of "edc" everyday carry gear.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Chatterkick?

We hired Chatterkick to run our facebook/goodle ads.

SOLUTION

How did you select this vendor?

We interviewed three companies and decided that chatterkiick was the best option of the three. They asked the right questions and seemed like they knew what they were doing.

Describe the scope of their work in detail.

They ran our facebook/google ads.

What was the team composition?

We had an account manager, a social media manager and an ads manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Chatterkick successfully optimized our ads and ad spend lowering our overall spend and cost per click/order.

How effective was the workflow between your team and theirs?

We had monthly meetings for planning and discussions of progress. We mainly communicated through email which was fast and efficient.

What did you find most impressive about this company?

They were reliable and quick to respond.

Is there any area for improvement or anything that could have been done differently?

N/A