Charly Agency

BACKGROUND

I am the Vice President of SOS Steel Co, Inc.

SOS Steel is an AISC Certified Strucutral Steel Fabricator and Erector. 

OPPORTUNITY / CHALLENGE

• Create Custom App Specific for Our Company Management
• Understand our company, goals and objectives and custom build the app accordingly.

SOLUTION

Referral

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

2-5 Employees

- Application Design & Development: Translate SOS Steel's original designs, concepts, and workflows into a functional application with an intuitive, professional user interface. - Front-End Development: Develop user-facing screens, dashboards, navigation, forms, and interactive features based on SOS Steel's requirements. - Back-End Development: Build the underlying application infrastructure, databases, business logic, and functionality necessary to support the platform. - Workflow Integration: Incorporate SOS Steel's existing operational processes into the application to improve efficiency, organization, and project management. - Custom Features & Functionality: Develop application features specific to SOS Steel's business needs, including modifications and enhancements identified throughout development. - Testing & Quality Assurance: Test application functionality, identify and resolve software issues, and verify that features operate as intended. - Collaboration & Project Management: Maintain ongoing communication with SOS Steel, review development progress, incorporate feedback, and coordinate updates throughout the project. - Continued Development & Support: Provide ongoing application improvements, troubleshooting, feature enhancements, and future development as the platform evolves. 2. Project Deliverables The following represent the primary deliverables associated with the application development project: 1. Custom Software Application: A functional application developed around SOS Steel's original design and business requirements. 2. User Interface: Professionally developed application screens, dashboards, menus, and navigation. 3. Application Infrastructure: Back-end systems, databases, and supporting software functionality. 4. Custom Business Workflows: Application features designed to support SOS Steel's internal operations and project management processes. 5. Testing & Bug Resolution: Functional testing, troubleshooting, and correction of identified software issues. 6. Application Deployment: Implementation of the completed application into an operational environment for SOS Steel's use. 7. Ongoing Enhancements: Continued development, modifications, and additional features as requested by SOS Steel.

RESULTS & FEEDBACK

Successful Application Development: Converted our original designs, concepts, and operational requirements into a working software application. Achievement of Development Milestones: Progressed from initial design and planning through development, testing, and implementation of core application features. Improved Operational Efficiency: Developed centralized tools and workflows intended to streamline project management, improve organization, and reduce reliance on disconnected systems and manual processes. Custom Functionality: Delivered software features specifically designed around SOS Steel's business processes rather than requiring our company to adapt to generic, off-the-shelf software. Improved User Experience: Created a professional, intuitive interface that makes the application easier for our team to navigate and utilize. Scalable Platform: Established a foundation that allows us to continue adding features, expanding functionality, and improving the application as our business evolves. Long-Term Development Partnership: Established a productive working relationship with Charly Agency, positioning us for continued software development and future improvements. Overall, the most significant outcome was successfully turning our vision into a working application with the potential to become a central part of SOS Steel's daily operations. The project established a strong foundation for continued development, increased efficiency, and long-term operational improvements.

Charly Agency's project management has been excellent throughout the entire development process. Their team has been organized, responsive, and proactive in keeping the project moving forward. They have done a great job communicating progress, meeting agreed-upon timelines, and keeping us informed throughout each stage of development. What we've appreciated most is their flexibility and willingness to accommodate our needs. Developing a custom application involves constant adjustments, new ideas, and challenges along the way, and their team has always been receptive to our feedback and quick to respond with solutions. They've made what could have been a complicated development process feel collaborative and manageable. We truly feel like they're an extension of our own team rather than an outside developer, and we look forward to continuing to work together as we expand and improve the application.

• Virtual Meeting
• Email or Messaging App

What impressed us most about Charly Agency was their ability to take our original vision and turn it into a fully functional application while truly understanding what we were trying to accomplish. Our business operates in a specialized industry, and they took the time to learn our processes and understand the purpose behind the features we wanted to develop. Their combination of technical expertise, creativity, and genuine commitment to our project's success really sets them apart. They don't simply build what you ask for; they collaborate with you, offer thoughtful solutions, and help turn ideas into something even better. What makes them especially unique is how invested they are in the relationship. We never felt like just another client. They genuinely care about the quality of their work and the long-term success of our application, which is exactly the type of development partner we were hoping to find.

No, we have been extremely happy with Charly Agency and the entire development process. Their team has consistently met our expectations, and we look forward to continuing our partnership.

BACKGROUND

Please describe your company and position.

I am the VP of Affiliates and Operations of CrossFit LLC

Describe what your company does in a single sentence.

CrossFit is a global fitness brand and community, providing training, education, and affiliate opportunities worldwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Charly Agency to accomplish?

• We partnered with Charly Agency to improve conversion across key parts of our website, including affiliate acquisition, education pages, and localized user experiences. The goal was to create clearer user journeys, strengthen messaging, and drive more users toward finding gyms or starting the affiliate process.

SOLUTION

How did you find Charly Agency?

Referral

Why did you select Charly Agency over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Charly Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Charly Agency supported a range of initiatives across our website, including restructuring key pages such as affiliate onboarding and education courses, rewriting and optimizing copy for conversion, and developing a localization strategy for international markets. They also helped define clearer user journeys, improve navigation and page hierarchy, and provided recommendations for technical implementation. Deliverables included content wireframes, page copy, CRO recommendations, and localization frameworks for multiple languages and regions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The work paid off in clearer user journeys, better page structures, and sharper messaging across key pages. Engagement jumped by double digits, and we're now in a solid position to measure and push conversion further, especially on gym finder usage and affiliate interest.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was strong. The team was organized, proactive, and responsive to feedback. Deliverables were consistently on time, and they adapted quickly as priorities evolved.

What was your primary form of communication with Charly Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to combine strategic thinking with execution was impressive. They don’t just provide recommendations, they translate them into clear, actionable deliverables that can be implemented quickly.

Are there any areas for improvement or something Charly Agency could have done differently?

At times, timelines were influenced by internal dependencies on our side, so tighter alignment on technical constraints earlier could further streamline execution. Overall, the collaboration has been very positive.

BACKGROUND

Please describe your company and position.

I am the Founder of Front Pack Media

Describe what your company does in a single sentence.

We are an online media company catering to health, wellness, performance and endurance athletes

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Charly Agency to accomplish?

• Website Strategy
• Website Design
• Website Development

SOLUTION

How did you find Charly Agency?

Referral

Why did you select Charly Agency over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Expertise

How many teammates from Charly Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It was for the creation of a fully custom, premium website and refreshed brand identity for Front Pack Sports. 

The goal was to create a high-impact editorial-style website with strong visual identity and strategically designed user experience to match or surpass the aesthetic and functionality of Fit Insider, the Client’s primary competitor. 

The project includes a discovery phase, full custom design, optional logo redesign, development, animation effects, and CMS setup for scalable content publishing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We launched an amazing and beautiful website that my team could run

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The team was great at communicating, responsive to email, quick to set up calls and record them should other developers jump in.
• Given the time difference, we did a lot of Loom recordings to provide direct feedback.
• Deadlines were met and updates were given allowing my team to know where things stood throughout.
• No question was thrown to the wayside, instead always given great attention.

What was your primary form of communication with Charly Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Not only did they have a team of experts every step of the way who knew what they were doing; we never felt like "just another" client. Instead, they showed a ton of interest in the space we live in, provided enthusiasm with their counsel, and we're also open to feedback when we didn't see eye-to-eye. 

Are there any areas for improvement or something Charly Agency could have done differently?

I was really driven in my convictions as to what I wanted but just maybe some alternative view-points, up and coming designs that would be good, etc. 

BACKGROUND

Please describe your company and position.

I am the Digital Strategist of Doctors for America

Describe what your company does in a single sentence.

We are a physician-led, nonpartisan movement uniting doctors, medical trainees, and advocates to fight for equitable healthcare - backed by clinical experience and driven by evidence.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Charly Agency to accomplish?

• Website Redesign
• Streamline User Journey
• Cohesive Brand Alignment

SOLUTION

How did you find Charly Agency?

Online Search

Why did you select Charly Agency over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned
• Excellent Portfolio

How many teammates from Charly Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed an entirely new website. Our old website was very outdated and had not been kept up with which led to many broken links, deadends, and unused pages. Many of our members reported frustration with our old website with no clear user-journey.

Charly offered a website redesign, small rebranding, UI/UX redesign, content writing, SEO set up, and ongoing maintenance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The overall look and feel of the website is miles better than what we previously had. Though it is too early to compare measurables, I am confident that the metrics will speak for themself.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Charly was extremely responsive and quite organized. I knew going into the search for a new agency that our project would not be easy, but they were always up for the task! I really appreicate their willingness to communicate through a messaging app, too. That made everything much smoother.

What was your primary form of communication with Charly Agency?

Virtual Meeting

What did you find most impressive or unique about this company?

Their communication style is top class. Each one of their employees was a pleasure to work with. We wanted an agency that could align with our organization's mission, and they checked all of the boxes. Their passion and attention to detail shows in the end product.

Are there any areas for improvement or something Charly Agency could have done differently?

Our timeline got a bit pushed back, but we were totally understanding due to the complexity of our project. 

BACKGROUND

Please describe your company and position.

I am the CEO of Playper

Describe what your company does in a single sentence.

We make planet-friendly, buildable toys.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Charly Agency to accomplish?

• Build a great website

SOLUTION

How did you find Charly Agency?

Referral

Why did you select Charly Agency over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Charly Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Design:

• Complete overhaul of the design (new and improved look and feel)
• Conversion optimization of the layout (based on benchmarks, research and analytics)

Content:

• Content Marketing Strategy: Dene brand voice, and unique selling points, address common concerns, and establish content hierarchy in the website structure.
• Content Writing: Crisp messages are crafted carefully to ensure your content is accurate, informative, and engaging.

Technical:

• Security Setup
• SEO Setup (Custom, research-based Meta Titles and Meta Descriptions for all pages)
• Quality Assurance and Speed Optimization (scores of 70+ on mobile, 90+ on desktop on
• Google Dev Speed metrics)
• Analytics setup (Facebook, Google Analytics)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A beautiful new website!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was excellent. They consistently delivered items on time and demonstrated great attention to detail throughout the process. They were highly responsive to our needs, proactively addressing any concerns and ensuring smooth communication. Their ability to adapt and provide solutions made working with them a seamless experience.

What was your primary form of communication with Charly Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about this company was their commitment to excellence and their innovative approach. They bring a unique blend of creativity, efficiency, and attention to detail, ensuring every aspect of their work exceeds expectations. Their ability to adapt, problem-solve, and prioritize customer needs truly sets them apart.

Are there any areas for improvement or something Charly Agency could have done differently?

Can't think of any

BACKGROUND

Please describe your company and position.

I am the Owner of amplify real estate marketing

Describe what your company does in a single sentence.

Real estate media creation 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Charly Agency to accomplish?

updated website

SOLUTION

How did you find Charly Agency?

Referral

Why did you select Charly Agency over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Charly Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Updated website, including new design, new services and hosting platform

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

our website has a fresh and updated look, they took into consideration our design preferences and were realistic about timelines and deliverables. They continually checked in and offered suggestions for improvement of the site. Also, they followed up post-delivery to help with functionality. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

they did - as described in the previous section the checked in and made sure to move things along. Much of the time spent waiting was becuase of items we needed to collect on our end. I felt they were on top of it and moved us forward without being pushy. 

What was your primary form of communication with Charly Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

friendly, creative, appreciated how they did market research and collaborated with us to find just the right feel and design

Are there any areas for improvement or something Charly Agency could have done differently?

we weren't exactly clear about one element of the project - a robust homepage was created prior to the rest of the site in order for us to have it ready for a conference - we thought any redesign post event would be included in the scope. May have been an oversight on our end

BACKGROUND

Please describe your company and position.

I am the CEO of Windrose Vision

Describe what your company does in a single sentence.

Windrose Vision is committed to utilizing data-driven, evidence-based approaches to help clients turn concepts into strategic actions resulting in efficiencies and cost savings. We assist the federal government, private sector, and non-profit organizations to measure the impact of their programs and initiatives and to disseminate lessons learned.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Weby Agency to accomplish?

• Create and design a launch page to introduce and showcase my new book
• Design a marketing flyer to promote my book and direct them to the website
• Design a logo for my brand

SOLUTION

How did you find Weby Agency?

Referral

Why did you select Weby Agency over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Weby Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creation and design of website, flyer, and brand logo.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tangible products:

• website
• content of website
• flyer
• logo

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they delivered the products punctually and kept me informed about the progress made throughout the entire project. Their manager and staff are dedicated to delivering high-quality services and products. They were responsive to my needs by incorporating my feedback.

What was your primary form of communication with Weby Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They demonstrated a strong commitment to delivering top-notch, quality work, showcasing elegance in their design choices, and effectively capturing the essence of your message in a visually appealing manner. In addition, their remarkable openness to feedback sets them apart. They exhibit a genuine willingness to listen and promptly address any concerns that may arise, always maintaining a high level of professionalism.

Are there any areas for improvement or something Weby Agency could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am the CEO and Founder of a recruitment firm based. We work with companies across the US and other select global locations that are hiring technical and professional talent.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Weby Agency?

Our website was a very minimal and bare bones site before we engaged with Weby. We were looking for a new site design that would inspire confidence with our clients, attract job seekers, look sleek and still convey the necessary information to our audience. Additionally, we needed to incorporate our jobs portal and information for potential clients.

SOLUTION

How did you select this vendor and what were the deciding factors?

I met with several firms that do this type of website design work and found that Weby agency had worked with a wide variety of prior clients, they had a good understanding of what multiple audiences would be looking for. They had insightful ideas and great samples of previous work and had a great team.

Describe the project in detail and walk through the stages of the project.

We had an initial kick-off meeting, Weby then provided a timeline for completion of the project including various milestones. From there, I was interviewed to share information about my company so we could get to the voice of the customer and get the best copy writing. I opted to do a photo shoot for use on the website, so after the photos came back, I provided those to Weby. Throughout the process, the team at Weby was working on a mock up of wireframes for my site. Once I had approved the overall content, they got to work developing the pages. There were a few rounds of edits and we went live!

How many resources from the vendor's team worked with you, and what were their positions?

There were 3 folks on the team that I had regular contact with, one primary contact, one person who did a lot of follow up on on small questions throughout the process, and one person who interviewed me to understand my business and do competitor research.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I've had compliments from many existing clients and an easier time converting warm leads to new clients since the new website has gone up.

How effective was the workflow between your team and theirs?

Their team was easy to work with. All lag in workflow came from my team's side as the new website was under construction during a busy season for my business.

What did you find most impressive or unique about this company?

I loved the design elements this team came up with, they were able to convey just the right message.

Are there any areas for improvement or something they could have done differently?

As I've mentioned in other fields, delays were caused from my side. As soon as I made time to provide feedback or get information over to the team at Weby, they would get back to me with a draft or revision. I'm fully satisfied.

BACKGROUND

Please describe your company and your position there.

I'm a partner manager at Aerial Canvas, a real estate media and marketing company, and I came in contact with Santiago/Weby as I was searching for a trustworthy collaborator to help us improve our website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Weby Agency, and what were your goals?

design our logo, update our content, and build our UX/UI web design.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected this vendor because they have a strong portfolio of work in marketing. What attracted us to Santiago is that he is an expert at improving websites from a holistic perspective and that made it easy for me as Co-Founder of the company to trust in his responsibility to improve our site.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Revamping our logo, web design, content, and site structure/architecture.

How many people from the vendor's team worked with you, and what were their positions?

In total, we worked with a logo design, web design, and web development team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The site architecture optimized the UX and matched it with an eye-catching logo, which represents us in this digital age effectively.

Describe their project management style, including communication tools and timeliness.

The team members were able to respond quickly and effectively when we had questions, often going above what was asked of them.

What did you find most impressive or unique about this company?

Their dedication, attention to detail, and willingness to accept feedback were impressive.

Are there any areas for improvement or something they could have done differently?

Of course, I'm sure there are always things that could be improved. But ultimately we had high expectations and did things as they should have.

BACKGROUND

Please describe your company and your position there.

With the most powerful AI driven, in-video search, Vyrill is a consumer video discovery, insights and content marketing platform enabling brand marketers to supercharge brand awareness and revenue with fan led content such as video reviews, unboxing, how-to videos and more.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Weby Agency, and what were your goals?

We hired Weby Agency to create a new website & logo for Vyrill. The goal was to capture the new face of Vyrill as part of our going to market strategy. Our timeline was very tight.

SOLUTION

How did you select this vendor and what were the deciding factors?

After meeting with several vendors, the Weby Agency team had the right mix of skills sets and the right cost for a startup company budget. They were willing to work with us on many fronts to develop new assets for our new website.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Weby Agency conducted new market analysis for Vyrill, wrote new copy for the website, created new visual identity including a new logo, and built out an entirely new website on Webflow.

How many people from the vendor's team worked with you, and what were their positions?

There were approx 5 people on Weby Agencies team that we had direct contact with including a project manager, writer, business consultant, graphics designer and web developer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have received a great deal of positive feedback since we launched this month. Metrics such as traffic and clickthroughs will be analyzed.

Describe their project management style, including communication tools and timeliness.

Tools used were Gmail, Google Docs, Trello and Freedcamp. I believe they used Jasper.ai (formerly Jarvis.ai), Adobe Suite and Webflow on their end.

What did you find most impressive or unique about this company?

The ability for Weby Agency to have teams on various continents and work remotely to accomplish such a project in a short amount of time, without any major bumps was really great. Estefania is particularly gifted at not letting anything fall through the cracks. The Weby Agency team was friendly and helpful, and it felt great to cross the finish line with them.

Are there any areas for improvement or something they could have done differently?

One area Weby Agency could improve on is to close the gap on setting expectations with the client and the technical requirements that are being outsourced with any vendors by leading and following through on the problem solving conversation.