Carbon Edge Australia

BACKGROUND

Please describe your company and position.

I am the Founder of People Like You Pty Ltd

Describe what your company does in a single sentence.

People Like You helps people in chronic pain recover faster and feel less alone by learning from the real-world experiences of others who’ve been there.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Carbon Edge Australia to accomplish?

• Strategic thinking to validate designs
• End-to-end build and testing before launch
• Usability metrics to monitor post-launch activities
• An affordable tech stack to help scale my MVP

SOLUTION

How did you find Carbon Edge Australia?

LinkedIn post

Why did you select Carbon Edge Australia over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Carbon Edge Australia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Discovery, strategy, and solution definition
• Technical architecture, stack selection, and cost modelling
• Fully accessible end-to-end website build
• SEO strategy and implementation
• Technical feasibility workshops with the dev team
• Rapid MVP build, testing, and deployment
• Iterative refinement based on real user feedback
• Analytics and data tooling setup (Google Analytics + TablePlus) for MVP management
  
  All in the space of three weeks!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

🚀 3-week end-to-end MVP launch from zero to live product
👥 35+ early users onboarded
🧪 10+ usability tests completed to validate flows and UX
🗣 34+ in-depth user interviews informing product direction
📈 Strong early engagement with multi-minute average session times
🔁 Multiple rapid iterations shipped based on real user feedback
🏗 Scalable technical foundation ready for AI and feature expansion
 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

I’m a Senior UX/UI designer with 10+ years in tech. After a serious back injury that caused paralytic nerve pain, I experienced firsthand how broken and complex the chronic pain system is. I designed a solution in Figma and was introduced to Dave at CarbonEdge to help bring it to life.

In just 3 weeks, CarbonEdge delivered a fully functioning end-to-end MVP. Dave acted as a PM and strategic thought partner, supported by a brilliant front-end and back-end team. They understood my tight budget and built a realistic, outcome-driven plan to ship fast without cutting corners.

Having worked across many tech teams, I can confidently say their process, tooling, and execution are world-class. The dev team is 100% Australia-based, which also enables access to the Government R&D Tax Incentive; a huge bonus for founders.

What was your primary form of communication with Carbon Edge Australia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their speed of execution was insane, but what impressed me most was their commitment to the business strategy, not just shipping code. They genuinely cared about outcomes, not hours billed.

Are there any areas for improvement or something Carbon Edge Australia could have done differently?

No they literally went above and beyond in every aspect

BACKGROUND

Please describe your company and position.

I am the CEO of a sustainability ratings platform.

Describe what your company does in a single sentence.

We are a trusted sustainability ratings platform that evaluates fashion and beauty brands based on their impact on people, the planet, and animals, helping consumers and retailers make more ethical choices.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Carbon Edge Australia to accomplish?

• We needed a purpose-driven website that could handle complex sustainability data and also offer a smooth shopping experience. Our old setup didn’t reflect the mission or value we offer to ethical consumers and retailers. That’s why we reached out to Carbon Edge, we needed a team who could translate both our technical and ethical goals into a powerful eCommerce platform.

SOLUTION

How did you find Carbon Edge Australia?

• Online Search
• Referral

Why did you select Carbon Edge Australia over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Carbon Edge Australia were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They handled the full website development from start to finish.
This included custom design, backend development, eCommerce integration, and a CMS that’s easy for our team to manage.
They also worked closely with us to ensure our sustainability ratings and data were clearly and beautifully presented.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After launch, we saw our bounce rate drop by over 30%.
User engagement more than doubled.
We also saw a 40% increase in platform sign-ups within the first two months.
Internally, the new CMS has made our workflow smoother and saved us hours of manual work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was smooth and well-structured.
They kept us informed at every stage, from planning to execution.
Milestones were clearly communicated and, most importantly, delivered on time.
They were very responsive whenever we had questions or needed adjustments, they got back to us quickly and with solutions, not delays.
It felt like they genuinely cared about the outcome and were always a step ahead in making sure everything stayed on track.

What was your primary form of communication with Carbon Edge Australia?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team truly listened.
They understood our mission, not just the tech specs.
They constantly brought thoughtful suggestions that kept us aligned with our purpose.
Their communication was clear, timely, and always respectful of our vision.

Are there any areas for improvement or something Carbon Edge Australia could have done differently?

The only thing we would have liked is more structured documentation during the final handover.
It would have helped our internal team get up to speed faster.
That said, it didn’t take away from the overall great experience we had.

BACKGROUND

Please describe your company and your position there.

I am the co-founder and co-director of Floss'd. A small business offering personalised party/event favours inspired by carnival sweets and snacks.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Simplypress Pty Ltd?

We partnered with Simplypress to redesign our website, with a core focus on UX, design, user engagement and more specifically around creating automated efficiencies between customers and administration.

SOLUTION

How did you select this vendor?

We shortlisted a number of agencies, however Simplypress was the only development business that understood the pain point we were seeking to resolve. They took a very consultative approach in ensuring they met our needs beyond just building a website.

Describe the project in detail and walk through the stages of the project.

The team conducted a very detailed approach in understanding the desired design and functioning elements. We first went into a blueprint design structure of what the website could potentially look like and operate. Understood the technical requirements such as API integration, where and how information was being collected and how that information needed to be stored for reason of creating better efficiencies.

As the website was being developed we were heavily involved in all aspects ensuring the solution they were providing rounded back to the original scope and the desired work required.

How many resources from the vendor's team worked with you, and what were their positions?

Directly we were involved with 3 of their resources, one from a consultative approach, technical build and another regarding integration.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were absolutely pleased with the outcome. Not only did the website look unique, it presented our content and information they way we envisioned it and the integration between all moving parts lined up perfectly. For example the online quote form, now not only send through notifications to all parties, it integrates with our invoicing system, reducing the administration workload by 3 days. Massive savings in time allowing us to continue to grow the business as scalability was bottlenecked by the volume of work.

How effective was the workflow between your team and theirs?

The project was well communicated. Multiple contacts throughout each milestone, honest, direct and very informative. We were able to funnel all communication through to David, who in return ensure all of his team was well prompted with the right information to approach to project effectively and efficiently.

What did you find most impressive or unique about this company?

Their approach. They carried a lot of integrity and constantly seek to find solutions even if particular functions desired was limited to the tools and solutions available. They didn't focus to much on selling their solution to us, instead spent time we understand our core requirements and provided a multitude of options to ensure it fit within our budget and had the result we were after.

Are there any areas for improvement or something they could have done differently?

Cannot fault. Simplypress is a force not to reckon with. They are definitely going to be a powerhouse agencies in the market. I'm so glad we are privileged to work with such a team of brilliant minded individuals.

BACKGROUND

Introduce your business and what you do there.

I’m the chairperson of Gippsland Business Awards, a regional association that effectively identifies and recognizes local businesses’ excellence.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Simplypress Pty Ltd?

We needed help with web development. Our previous provider resigned with short notice, and we needed to complete the project. Additionally, we wanted to improve our site, streamline it, and make it more user-friendly.

SOLUTION

What was the scope of their involvement?

Simplypress built a WordPress website from scratch for us. Since then, they’ve been refining it, improving it, and coming up with innovative ways to make it smoother and better.

What is the team composition?

We’ve worked with 2–3 people from Simplypress, from whom the principal is my main point of contact.

How did you come to work with Simplypress Pty Ltd?

We looked around for different options and chose Simplypress for a couple of reasons. Firstly, they met the right price point we wanted. Secondly, they were enthusiastic, interested, and willing to build a product that worked as we wanted it to, as opposed to the other vendors, who told us what we needed instead of asking what we wanted. The interest and understanding that Simplypress showed were impressive.

How much have you invested with them?

We’ve spent about $10,000 AUD (approximately $7,500 USD).

What is the status of this engagement?

We started working together around May 2020, and we launched the site around April 2021. Our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The feedback from our entrants and sponsors about the new website has been very positive. They’ve said that it looks great and its usability and effectiveness are very solid.

As our awarding is a voluntary process, we only operate from April–August each year, the period during which we get the applications, evaluate the businesses, and grant the awards. Thus, we don’t have any concrete numbers regarding growth or traffic increase.

How did Simplypress Pty Ltd perform from a project management standpoint?

Simplypress has performed well. They’re a growing business, so they’re still going through a learning process. Still, this makes them be very adaptable and responsive as the situation changes; they’re a very dynamic team. We communicate via email, Teams and Zoom meetings, and in-person meetings.

What did you find most impressive about them?

Simplypress’s main strength is their responsiveness. Whenever we’ve had issues, they’ve fixed them within 24 hours or less. They always dive straight into the problem and come back with a solution.

Additionally, they distinguish themselves from their competitors by their willingness and approachability. They listen to our needs and are very open to suggestions. They also offer a very informative approach, explaining the pros and cons of our ideas to help us build the product in the way we want to. Overall, they’re very engaging, willing to listen, and focused on creating what we need.

Are there any areas they could improve?

Not really. We only had an issue early in our engagement around understanding the complexity of what we needed. After we started working together, I realized that my project was more complex than I first thought, and it was a learning process for Simplypress as well.

Do you have any advice for potential customers?

Fully understand what you need and have a clearly documented outline of your requirements before meeting with Simplypress. We initially talked about what we wanted and some concepts. However, if we had gone to them with more documentation, they would’ve given me a clearer indication of what we really required.

BACKGROUND

Please describe your company and your position there.

I am the CEO of WCM Digital a full service performance agency supporting Australian businesses to scale their product or service locally and/or globally.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Simplypress Pty Ltd, and what were your goals?

A website go live was hindered by a particularly difficult cpanel setup, and very old original install. David and the team were engaged to support us to prepare the environment for the newly built database and determine the most efficient method for go live.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected the vendor through our expert sourcing platform circlesource.com.au - their customer service, knowledge and experience was a deciding factor.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We worked with David and the team to develop a plan based on research conducted by David into the existing Cpanel setup. Once the plan was approved by the client we set out a time during the evening when minimal traffic was running through the website.

They provided us with key timelines to action specific needs for minimal interruption and actioned steps overnight. Checking success along the way.

How many people from the vendor's team worked with you, and what were their positions?

Worked with David (Director)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The team at Simplypress were able to support us with a seamless transfer and minimal impact to the clients very busy ecommerce site.

Describe their project management style, including communication tools and timeliness.

David was clear, concise and communicative meaning we were able to keep the client informed every step of the way.

What did you find most impressive or unique about this company?

The ease of communication, respect for deadlines, and the protection of the clients' services were appreciated.

Are there any areas for improvement or something they could have done differently?

Th team were incredibly efficient.

BACKGROUND

Please describe your company and your position there.

Co-founder and Partner of Refresh Tabs toothpaste tablets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Simplypress Pty Ltd, and what were your goals?

Complete development of shopify website.

SOLUTION

How did you select this vendor and what were the deciding factors?

recommendation from a friend.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Website proposal:

• Shop Setup - Connecting domain, pages, SEO, adjusting site settings and adding sales channels. eg. Ebay, Google, Facebook etc.
• Theme Implementation - We will install and customise the chosen theme. This includes filling in all created content.
• Addon Implementation - Addons such as subscription apps (we suggest Loop), review addons and customer loyalty addons.
• Social Media Integration - Connecting social media to the site to ensure display of engagement and customer retargeting when they have left the site.
• Google My Business Setup - Setup for reviews and business information available on Google search.
• Google Feeds Integration - Making your Shopify products visible on Google search.
• Shopify Training - Face to face training to ensure that you know how to operate Shopify.
• Image editing - We will edit images to fit with the website design. This includes shape, size and quality so that the website will load fast.
• Quality Assurance Testing - we have very high quality standards and will deploy our in-house QA team to review the website before we publish it.
• Analytics - we'll set up Google Analytics for your new website and provide you access to it so you can see your website's performance metrics.

How many people from the vendor's team worked with you, and what were their positions?

2 David Director Eloise Creative Lead

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

site is nearly ready to launch, but all aspects of ecommerce store are in place

Describe their project management style, including communication tools and timeliness.

communicated via email and phone calls when needed. had remote session on functions of and how to use the website.

What did you find most impressive or unique about this company?

They were very easy to deal with and we didn't experience any technical issues. we now have a professional website. thankyou

Are there any areas for improvement or something they could have done differently?

There's nothing they need to improve on.

BACKGROUND

Please describe your company and your position there.

I am the sole owner of my business. I am an artisan creating unique hand sewn items

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Simplypress Pty Ltd, and what were your goals?

To develop a Shopify website

SOLUTION

How did you select this vendor and what were the deciding factors?

After meeting David, I felt he understood what I was wanting in an online store

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The first step was a complimentary phone meeting with David to discuss my requirements. I accepted a professional detailed contract to proceed with the creation of my website.

During the website development , we touched base over two online meetings where David could share his screen with me and we could work through any changes and questions I had. We communicated regularly through emails and phone calls.

How many people from the vendor's team worked with you, and what were their positions?

David - Director Creative Lead

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I am still uploading products into my site so it hasn’t been launched as yet.

Describe their project management style, including communication tools and timeliness.

Regular phone calls and emails.

What did you find most impressive or unique about this company?

My site looked professional. Training provided on how to navigate the site and upload photos and items.

Are there any areas for improvement or something they could have done differently?

Not at this pre launch stage.