Caissa

BACKGROUND

Please describe your company and position.

I am the Brand Manager of El Club de la Milanesa

Describe what your company does in a single sentence.

We are a leading restaurant company specializing in milanesas, operating in Argentina, Uruguay, and the United States, combining quality, tradition, and community in every experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Caissa to accomplish?

• Our goal was to strengthen our digital marketing strategy across all our locations worldwide. We needed an agency that could handle the complexity of a multi-location business while staying close to our day-to-day needs.
• They are part of our daily team
• They accompany us in our first steps in digital advertising, with sound judgment and professionalism.

SOLUTION

How did you find Caissa?

Online Search

Why did you select Caissa over others?

Great culture fit

How many teammates from Caissa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work includes the strategic planning, execution, and continuous optimization of our paid media campaigns across all markets and locations.

They work within the parameters and performance goals we define, ensuring brand consistency while adapting campaigns to each market’s needs. Key deliverables include campaign strategy development, media planning, ad creation and setup, audience segmentation, budget allocation, daily optimization, A/B testing, performance reporting, and ongoing performance analysis.

They have a deep understanding of how our business operates — seasonality, promotions, store-level dynamics, and operational constraints — which allows them to make informed decisions and continuously improve results. Their proactive management helps us scale efficiently and improve our key performance metrics over time.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've seen significant improvements in our overall marketing strategy and performance across locations. The results have been consistent and we're highly satisfied with the impact Caissa has had on our business growth globally.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been excellent. They consistently deliver items on time and maintain clear, organized communication.

They are highly responsive to our needs, adapt quickly to changes, and proactively propose improvements when necessary. We feel supported at all times, with strong follow-up and a real commitment to results.

What was your primary form of communication with Caissa?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about this company is their human quality, patience, and professionalism.

They combine strong technical expertise with a genuinely collaborative and supportive attitude, making them not only great partners in performance but also a pleasure to work with day to day.

Are there any areas for improvement or something Caissa could have done differently?

At this time, we don’t see any areas for improvement. Everything has been handled with professionalism, clarity, and strong results. We’re very satisfied with the partnership.

BACKGROUND

Please describe your company and position.

I am the Founder of Latitud Ushuaia Travel

Describe what your company does in a single sentence.

Latitud Ushuaia Travel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Caissa to accomplish?

• Strengthen our positioning in Google search results within the tourism market.
• Improve overall campaign performance and return on ad spend.
• Reach our exact target audience with highly focused keyword and audience targeting.

SOLUTION

How did you find Caissa?

Online Search

Why did you select Caissa over others?

• Great culture fit
• Company values aligned

How many teammates from Caissa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are a tourism company based in Ushuaia, Argentina, and have worked with this agency for over two years managing our Google Ads campaigns.

They have a strong understanding of paid search and the travel industry, especially when it comes to seasonal demand and international targeting. Since working together, we’ve seen clear improvements in lead quality and overall campaign performance.

Their team is proactive, responsive, and focused on results. We value them as a reliable long-term partner and would highly recommend their services.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw approximately a 30% increase in qualified inquiries and around a 20–25% improvement in overall return on ad spend. They also helped reduce our cost per acquisition by roughly 15–20% through better targeting and campaign optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They manage the project in a very organized and structured way. We have biweekly meetings to review performance, adjust strategy, and plan next steps.

They consistently deliver on time and are proactive in identifying optimization opportunities. A key part of our collaboration is analyzing where our passengers are coming from, which allows us to define where and when to allocate budget more effectively, especially around seasonal demand.

What was your primary form of communication with Caissa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was particularly impressed during our first virtual meeting with the founder. It was clear from the start that he had deep expertise and a strong understanding of performance marketing.

As we continued working together and met the broader team, we felt we were truly aligned. They understand our business, our goals, and the dynamics of the tourism industry. Their organizational culture and values are closely aligned with ours, which has made the collaboration smooth and productive.

Are there any areas for improvement or something Caissa could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Gerente General of Casinos del Rio

Describe what your company does in a single sentence.

Casinos del Río is a leading entertainment and hospitality company in Río Negro, Argentina, operating multiple casinos, high-end hotels, restaurants, and event venues since 2003.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Caissa to accomplish?

• Increase our hotel sales
• Increase our active users in our casinos
• Improve the profitability of our advertising campaigns

SOLUTION

How did you find Caissa?

Online Search

Why did you select Caissa over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Caissa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Improve the performance of our Google Ads and Meta Ads campaigns in terms of customer acquisition for our hotels and our online and physical casinos

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We improved the cost per customer acquisition in the online casino and increased the occupancy rate in our hotels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They responded in a timely manner, had no problem meeting with us when necessary, and also addressed urgent matters when needed. We are very satisfied with the communication.

What was your primary form of communication with Caissa?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The involvement of the founders in delivering a service that fulfills what they promise and even exceeds it, going far beyond expectations; was something we truly appreciated. We also loved that they work to achieve real business results rather than vanity metrics.

Are there any areas for improvement or something Caissa could have done differently?

They could improve by adding more services to their package, but it is also understandable that they are very good at what they do due to their specialization in performance with their methodology.

BACKGROUND

Please describe your company and position.

I am the CEO of SAMBA

Describe what your company does in a single sentence.

We are a strategic B2B communication agency that helps industrial and mid-sized companies grow through brand positioning, demand generation, and AI-driven marketing strategies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Caissa to accomplish?

• Improve cost efficiency and lead quality across Google Ads and Meta Ads campaigns.
• Develop and execute a structured paid media strategy including campaign planning, optimization, and landing page alignment.
• Generate high-quality leads aligned with our client’s commercial objectives.

SOLUTION

How did you find Caissa?

Referral

Why did you select Caissa over others?

• Great culture fit
• Company values aligned

How many teammates from Caissa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Caissa led the full paid media strategy, with a strong focus on generating high-quality leads aligned with commercial objectives.

Their scope of work included strategic planning, campaign architecture design, budget allocation, and ongoing optimization across Google Ads and Meta Ads. They were responsible for audience definition, keyword strategy, ad structure, testing frameworks, and performance analysis.

Additionally, they worked closely on landing page alignment to improve conversion rates, ensuring that messaging, targeting, and user experience were fully integrated. Continuous data analysis, A/B testing, and performance optimization were key deliverables throughout the engagement.

Their role went beyond execution; they provided strategic oversight and performance leadership to ensure sustainable and measurable results.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Beyond the quantitative results, what truly stood out was the process. Caissa planned and executed the paid media strategy in a structured and disciplined way, building a solid foundation from the beginning.

Over time, they continuously optimized and refined the campaigns, making them more efficient and aligned with commercial objectives. As a result, lead quality consistently improved, and performance became more stable and predictable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Caissa managed the project with a high level of professionalism and commitment. They were organized, proactive, and highly responsive throughout the engagement.

Deliverables were consistently provided on time, and communication was clear and structured. They demonstrated strong ownership of the strategy, quickly addressing feedback and adapting when adjustments were needed.
Their level of involvement and attention to detail gave us confidence at every stage of the process.

What was your primary form of communication with Caissa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were consistently present, attentive, and proactive throughout the engagement. 
Beyond managing campaigns, they actively looked for ways to improve performance, proposing clear implementations and optimizations aimed at improving metrics and achieving commercial objectives.

Are there any areas for improvement or something Caissa could have done differently?

We did not experience any significant issues during the collaboration. We felt very comfortable working with them and consistently well supported throughout the project.

Their responsiveness, clarity, and commitment made the process efficient and collaborative.

BACKGROUND

Please describe your company and position.

I am the CEO of PYM Diesel

Describe what your company does in a single sentence.

PyM Diesel is a specialized workshop focused on the repair of diesel injectors and pumps, high-precision, high-value components used in trucks, machinery, and industrial vehicles. We needed a digital presence that would reflect our level of technical expertise and help us reach new clients beyond our local area in Patagonia, Argentina.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Caissa to accomplish?

• Acquire new clients
• increase our overall revenue
• improve our return on investment from pay-per-click advertising

SOLUTION

How did you find Caissa?

Referral

Why did you select Caissa over others?

Good value for cost

How many teammates from Caissa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Caissa Digital manages our complete Google Ads strategy, from campaign architecture and keyword research to ongoing optimization and performance reporting. Key deliverables include monthly campaign management, audience segmentation, bid strategy optimization, and detailed performance reports. They also provide strategic guidance that goes beyond pure advertising, helping us make better business decisions based on data.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Since working with Caissa, we have seen consistent growth in new client acquisition including a 5x increase in new clients within the first 6 months. Our revenue has increased steadily over the years, and our cost per acquisition has gone down as the campaigns became more refined. After 5+ years of collaboration, the results continue to improve which is the best proof of a successful partnership.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Caissa delivers everything on time, every time. Their response time is outstanding, whenever we need something, they're on it immediately. Working with them doesn't feel like working with an external agency; they feel like a true part of our team.

What was your primary form of communication with Caissa?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out the most is their boutique approach and the incredible level of service they deliver for the price they charge. You get the attention and dedication of a highly specialized team at a cost that makes complete sense for a growing business. That combination is very hard to find.

Are there any areas for improvement or something Caissa could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Marketing manager of Youtooproject

Describe what your company does in a single sentence.

We are a study agency. We take Spanish-speaking students to learn English in Australia, Ireland, and New Zealand.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Caissa to accomplish?

• Generate leads by country
• Quality of the leads

SOLUTION

How did you find Caissa?

Referral

Why did you select Caissa over others?

Pricing fit our budget

How many teammates from Caissa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We work hand in hand to execute all Instagram campaigns across the different markets.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have been able to improve the cost per lead across countries.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes they always deliver on time and respond to my needs 

What was your primary form of communication with Caissa?

Virtual Meeting

What did you find most impressive or unique about this company?

Communication is always very fast, and so is the response.

Are there any areas for improvement or something Caissa could have done differently?

Honestly, so far we’re doing very well.

BACKGROUND

Please describe your company and position.

I am the Director of Veranito Digital

Describe what your company does in a single sentence.

I provide consulting services in E-commerce and Sales

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Caissa to accomplish?

• Consulting in e-commerce development
• Growth in online inquiry volume

SOLUTION

How did you find Caissa?

We were introduced to Caissa through a trusted recommendation.

Why did you select Caissa over others?

• High ratings
• Referred to me
• Company values aligned

How many teammates from Caissa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

With Caissa, we were able to increase our average online sales by 20% during the first year of working together. In parallel, this also drove stronger performance in our offline channel.

The engagement covered the full process — from the design and implementation of our online stores to the optimization of our Meta and Google Ads campaigns.

They didn’t just support execution; they helped us build the foundation and truly understand the strategy behind it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

+20% in sales
+30% in new users

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Caissa is a company with outstanding communication and a proactive approach to solving challenges. They have consistently supported our growth with fresh ideas and a genuine attentiveness to our needs.

What was your primary form of communication with Caissa?

Virtual Meeting

What did you find most impressive or unique about this company?

The entire Caissa team gets involved in every project, and it shows. Decisions, ideas, and initiatives are driven by people who genuinely care and consistently give their very best.

Are there any areas for improvement or something Caissa could have done differently?

Whenever there was something to improve, they were always open to working through it together with us. That collaborative mindset gives us real peace of mind.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Pádel Store

Describe what your company does in a single sentence.

Online sale of padel products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Caissa to accomplish?

• Improve the performance of campaigns run on Meta Ads and Google Ads
• Having a strategic ally in digital marketing

SOLUTION

How did you find Caissa?

Referral

Why did you select Caissa over others?

• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Caissa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped us scale sales and improve profitability. They also allowed us to delegate our online growth strategy to experts, freeing up time and energy to focus on improving other areas of the business.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After three months of working together, we increased sales by 25% and lowered the CPA by 45%. Among other positive results.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They met all deliverables on time and in full. They are very proactive, constantly seeking new solutions. They are deeply involved in our business, which allows them to understand it and make the best decisions.

What was your primary form of communication with Caissa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed by their responsibility, professionalism, and the fact that they're great people.

Are there any areas for improvement or something Caissa could have done differently?

We didn't notice any areas for improvement; we're very satisfied with the service. In fact, we regularly recommend them to other entrepreneurs.