Caboodle Media

BACKGROUND

Introduce your business and what you do there.

I’m the owner, operator, and director at Premio Media, a film production company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Caboodle Media?

We serve our clients by creating simple and engaging films to communicate complex marketing messages. So, we hired Caboodle Media to create a website that reflected our services and values.

SOLUTION

What was the scope of their involvement?

Caboodle Media designed and developed a WordPress website that showed our services and values, and demoed our work in a visually-engaging way. The team made the website user-friendly and created a logical UI. 

How did you come to work with Caboodle Media?

I have a personal connection with the founder. We had a conversation about what I needed for my company and realized that what he offered was exactly what we needed. I also reached out to a local company here in Wisconsin. 

I ultimately chose to work with Caboodle Media because their price was more competitive, and I felt like my money was going to go further with their services. 

How much have you invested with them?

In total, I spent about $5,000, but it was a $10,000 website in terms of its value.

What is the status of this engagement?

We worked together from March–August 2019. I still reach out to them for support if I ever need it.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their work was great. Caboodle Media struck a great balance between visual appeal and functionality, and they helped us to keep the end-user in mind throughout the process. This meant that at the end of the project, we had something that actually accomplished what we had set out to achieve.

How did Caboodle Media perform from a project management standpoint?

The team was responsive and took ownership of the creative planning and requirements. They also allowed us to give input. Additionally, they were flexible in terms of matching my pace and accommodating my needs. 

There was never a time where Caboodle Media held up the project. The communication was great, and we communicated via text, email, and phone calls. We had irregular meetings as needed.

In the planning stage, we talked about once a week for a month. In the execution stage, we touched base 2–3 times per week, sometimes several times a day. There was never a lack of communication.

What did you find most impressive about them?

Caboodle Media brought valuable knowledge from a broad perspective in terms of what was needed for our business to be effectively present online. The team’s commitment to customer service was also invaluable. 

Are there any areas they could improve?

No, not that I can think of. I wouldn’t change anything about our engagement.

Do you have any advice for potential customers?

At the beginning of the process, make sure you identify the final outcomes you hope to achieve with their services, otherwise, you could end up spending money on something that doesn’t help you achieve your actual goals. Caboodle Media can help you with this.

BACKGROUND

Please describe your company and position.

I am the Office Manager of Hercules Waste Disposal

Describe what your company does in a single sentence.

Roll-off dumpster rentals for residential prjects, construction sites, and commercial cleanouts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Caboodle Media to accomplish?

• advertizing
• web development
• Startup
• Brand recognition
• Business Consulting

SOLUTION

How did you find Caboodle Media?

Referral

Why did you select Caboodle Media over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Caboodle Media were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Hercules Waste Disposal faced several marketing challenges that were critical to address for successful market entry and growth. The company experienced low website traffic, compounded by the absence of cookied users for effective retargeting campaigns. Additionally, the lack of a physical business location posed a challenge in establishing local market presence.

In the local area, Hercules Waste Disposal contended with moderate competition, which was further intensified by the absence of a Google Search Console or Analytics account, impacting our ability to track and analyze web traffic effectively. A significant hurdle was the lack of a top-level domain (TLD) for the website, resulting in poor domain authority.

This challenge was further compounded by the absence of Google reviews, especially when compared to local competitors who had established a stronger online presence. Commercial contractors, decision-makers in construction, property managers, business owners, restaurant owners. Targeting a 50-mile radius around the location.

Recommendations:

• Gather more photos and build a website in Squarespace.
• Submit company information to Bright Local for a "Local Citation Burst."
• Create digital advertising campaigns (Google Search, Google and Facebook Programmatic Display).

Cost Summary:

• Website Rebuild in WordPress
• Monthly Hosting and Service Agreement/Web Support
• Local Listing
• Citation Blast
• Google SEM
• Site Retargeting
• Domain Registration

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As part of the Hercules Waste Disposal team, we've seen a notable increase in website traffic. The engagement on our site has improved as well, with metrics like session duration and pages per visit. Our database of users has grown, allowing them to execute more targeted and effective retargeting campaigns.

The Google Search Console and Analytics account has given us the tools to better track and analyze web traffic. We've achieved a higher domain authority for our website, which helped with our credibility. The increase in positive Google reviews has helped our reputation in comparison to our competitors. Our visibility in local listings has also improved.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time and very transparent with progress. I was able to call or email at any time and the response time was never more than a day.

What was your primary form of communication with Caboodle Media?

Virtual Meeting

What did you find most impressive or unique about this company?

They have tailored digital marketing strategies, expertise across various channels, and a data-driven approach. They are client-centric, focusing on satisfaction and building long-term relationships. Their commitment to transparency and clear communication fostered trust from the very beginning. They are very results-oriented.

Are there any areas for improvement or something Caboodle Media could have done differently?

There was a language barrier, but we can't ask them to learn a second language.

BACKGROUND

Please describe your company and your position there.

Retirement Community Controller

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Caboodle Media?

Website development

What were your goals for this project?

Create better platform for online donations.

SOLUTION

How did you select this vendor?

Reputation and referral.

Describe the project and the services they provided in detail.

New online donation platform. Researched our needs for best solution.

What was the team composition?

No team composition.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Caboodle has always been attentive to our needs and done a great job for us. Caboodle is most reasonable in their pricing and makes things right. I would highly recommend.

How was project management arranged and how effective was it?

Arranged by me.

What did you find most impressive about this company?

Responsive to our needs.

Are there any areas for improvement?

None.