BringToMarket - US & Canada Expansion Services

BACKGROUND

Please describe your company and position.

I am the Business Development Manager of 5flow

Describe what your company does in a single sentence.

SaaS solution for Packaging and Artworks management 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BringToMarket - North American Expansion Services to accomplish?

• We aimed to establish a scalable business expansion model, starting with the French market as a pilot and proof of concept, and then expanding into the UK and North America
• Additionally, we wanted to outsource lead generation operations to BTM, covering systems and outbound campaigns implementation and management, as well as setting up qualified meetings for our sales team.

SOLUTION

How did you find BringToMarket - North American Expansion Services?

Referral

Why did you select BringToMarket - North American Expansion Services over others?

Referred to me

How many teammates from BringToMarket - North American Expansion Services were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Phase 1 focused on validating our product-market fit and acquiring clients in the French market. BTM supported our go-to-market (GTM) approach by defining our Ideal Customer Profiles (ICPs) and Buyer Personas, creating tailored value propositions, and building demand generation materials (e.g., white papers, brochures). They implemented an outbound tech stack that integrated with Zoho CRM and launched campaigns to boost brand awareness, identify resonant value propositions, and generate qualified meetings for our Business Development Manager in France.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

38 MQLs generated over 8 months, leading to 8 SQLs.

Product-market fit validated in France.

Strong campaigns engagement: 70% open rate, 15% reply rate.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BTM’s team was very responsive and adaptable. They quickly addressed any needs that camp up, providing valuable guidance and support. We had daily catch-ups and a weekly call to review progress, address challenges, and celebrate successes

What was your primary form of communication with BringToMarket - North American Expansion Services?

Virtual Meeting

What did you find most impressive or unique about this company?

Their methodical approach and ability to execute and iterate quickly. Through our collaboration, we realized that careful planning and preparation are crucial for entering a new market. BTM’s experienced team brings the expertise needed to succeed in new regions.

Are there any areas for improvement or something BringToMarket - North American Expansion Services could have done differently?

There were initial delays in setting up the outbound systems, partly due to our lack of prior experience. BTM adapted quickly by taking a more hands-on approach, ensuring they could meet our expectations on time.

BACKGROUND

Please describe your company and position.

I am the Founder of Vamos Trip

Describe what your company does in a single sentence.

It's a travel agency for Africa and Indian Ocean 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BringToMarket - North American Expansion Services to accomplish?

• Business Process Automation, and CRM
• We wanted a partner who could help us digitally transform parts of our operations. As we’re in a growth phase, we needed a company with experience in revenue acceleration, deep knowledge of the SaaS industry, and solutions to automate our processes to work more efficiently and handle high customer demand.

SOLUTION

How did you find BringToMarket - North American Expansion Services?

Referral

Why did you select BringToMarket - North American Expansion Services over others?

Referred to me

How many teammates from BringToMarket - North American Expansion Services were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

·      Identifying SaaS solutions within the travel industry that aligned with our needs

·      Auditing our existing processes and customer journey.

·      Implementing Ezus to manage our full sales cycle.

·      Setting up HubSpot to streamline our marketing initiatives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project led to a 50% reduction in manual tasks, which significantly improved our customer experience and allowed our team to shift their focus toward engaging more directly with customers rather than handling operational tasks. This shift contributed to continued revenue growth and strengthened our confidence in the reliable tools we implemented.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The BTM team is easy to work with, highly responsive, and attentive to our evolving needs. We communicate primarily via WhatsApp for daily updates and use Google Meet for weekly check-ins.

What was your primary form of communication with BringToMarket - North American Expansion Services?

In-Person Meeting

What did you find most impressive or unique about this company?

Their ability to quickly understand how to optimize our operations, combined with their strong technical expertise, was impressive. They know how to automate processes that align precisely with our workflows and helped our team adapt swiftly. We see them as a long-term partner in our growth phase, ready to support us whenever challenges arise.

Are there any areas for improvement or something BringToMarket - North American Expansion Services could have done differently?

Nothing notable has come up so far—knock on wood.

BACKGROUND

Please describe your company and position.

I am the CEO of Sales&Scale

Describe what your company does in a single sentence.

We provide Go-To-Market and Sales services for B2B companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bring To Market to accomplish?

• Transforming our vision into an engaging brand.
• Creating demand gen materials: branding, landing page, sales deck, and brochure
• Exploring new industries and acquiring clients in the French market

SOLUTION

How did you find Bring To Market?

Referral

Why did you select Bring To Market over others?

Referred to me

How many teammates from Bring To Market were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired BTM to establish our brand digitally and implement an outbound system that builds brand awareness and attracts qualified leads from various industries.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• They created demand generation materials that allowed us to close deals.
• They established our online presence within a few months.
• They optimized our sales messaging for specific ICPs and personas.
• We built a promising partnership with a shared offer.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BTM works with clear timelines and deadlines, and they stick to them. They always delivered on time, and it’s super easy to collaborate with their team because they created a dedicated Slack channel for daily communications. Their processes are adaptable and flexible to our evolving needs.

What was your primary form of communication with Bring To Market?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their consultative approach helped us define our unique selling proposition and create content for each buyer's persona. They use an omnichannel outreach strategy, precisely targeting specific ICPs and buyer personas, which allows us to understand industry engagement and product-market fit.

Are there any areas for improvement or something Bring To Market could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of CO Telecom

Describe what your company does in a single sentence.

We help mid-market entreprises to have reliable IT infrastructure, and telecoms in the French Market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bring To Market to accomplish?

• Optimizing our digital presence with a new website
• Building brand awareness on new markets
• Generating a consistent flow of qualified meetings for our sales team

SOLUTION

How did you find Bring To Market?

Online Search

Why did you select Bring To Market over others?

• Pricing fit our budget
• Company values aligned

How many teammates from Bring To Market were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired BTM to help us improve our web presence and launch outbound campaigns in new industries to test and generate qualified meetings for our sales team.

They built a new website that met our expectations and helped us adapt our brand messaging to new industries. They created tailored landing pages for each ICP and launched outbound campaigns to test our messaging, attract leads and generate qualified meetings.

They implemented a robust outbound tech stack that syncs with HubSpot CRM to track lead generation activities and deals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We tried to run our own campaigns in the past, but they didn't work. BTM's cadence strategy uses an industry-based approach with a multichannel method, employing emails, LinkedIn, and calls to increase website traffic and generate sales demand. Each step of the cadence has a precise role, and different content is shared with the audience. 

Within a few weeks, we've seen a high open rate of around 70%, a 30% click rate, and many positive replies. One industry took off, and we are now acquiring clients from this new sector.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BTM's team is agile and flexible; they integrated with our system to communicate and work with us daily. We had weekly calls to discuss successes and challenges encountered, and they were always open to feedback and met our requirements.

What was your primary form of communication with Bring To Market?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We had tried outbound campaigns in the past, but they didn't work. We were interested in partnering with an outbound agency that could execute our sales strategy. BTM has proven outbound expertise, with the capacity to test any market quickly, create demand generation materials, and generate qualified meetings to grow our business.

Are there any areas for improvement or something Bring To Market could have done differently?

We are satisfied with BTM's work. Nothing to add.

BACKGROUND

Please describe your company and position.

I am the CEO of Captainbook.io

Describe what your company does in a single sentence.

Captainbook is a booking management system helping fishing tours & water based activities to streamline their operations and increase bookings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bring To Market to accomplish?

• Growing pipeline value by 25%
• Expand our outreach to 4 new territories
• Implementing a robust lead generation process that generates qualified meetings on a monthly basis.

SOLUTION

How did you find Bring To Market?

Referral

Why did you select Bring To Market over others?

Referred to me

How many teammates from Bring To Market were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have partnered with BTM to expand our outreach into new territories, generate more qualified meetings for our sales teams, and acquire new clients. They have significantly helped us increase brand awareness among potential clients through targeted Meta Ads campaigns and email campaigns that generate qualified appointments with our targeted audience.

During the first week of our collaboration, BTM methodically focused their efforts on understanding our audience, defining our lead generation strategy, and segmenting their approach for tailored messaging. They implemented an outbound tech stack that not only protects our domain and enhances email deliverability but also syncs natively with our CRM. This integration allows us to track sales development efforts and create strategic reports to monitor email campaigns.

Within two weeks, the email campaign was up and running, and we successfully booked our first qualified meetings within the first month. BTM replicated this approach in other territories, applying best practices for expansion and providing guidance to streamline our operations. Furthermore, they took the initiative to test new channels—including text messages, calls, and WhatsApp—along with new messaging and audiences, bringing valuable insights for any business aiming to grow.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Meta Ads Campaigns: The campaigns have significantly increased brand awareness, attracting 8,000 new users to our website.
• Email Campaign Metrics: Our email campaigns have achieved an average open rate of 60% and a click rate of 18%.
• Lead Generation Metrics: Over the course of four months, BTM team has booked 40 qualified meetings.
• Ongoing Outbound Campaigns:  The campaigns are consistently generating 4 to 5 meetings on a weekly basis for our sales teams.
• Expansion into New Territories: BTM helped us to test 5 new territories and successfully acquired our first clients in each.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The BTM team seamlessly integrated with our organization, working directly within our existing processes and solution. Daily communication via Slack ensured that we stayed aligned, while their use of Notion for campaign content allowed our marketing and sales teams to efficiently validate and provide timely feedback on their work.

Their openness to feedback and continual drive to optimize day-to-day operations contributed to consistently improving results. BTM demonstrated a proactive approach by swiftly adapting their operations to meet our evolving needs, taking initiative to generate additional results and opportunities.

What was your primary form of communication with Bring To Market?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I found that BTM stood out for their methodical and iterative approach to business expansion into new regions. They start with a consulting phase that introduces perspectives and creative solutions, essential for effectively testing and entering new markets. Their strong organizational structure ensures that strategy execution is smooth and successful, and delivers results.

Are there any areas for improvement or something Bring To Market could have done differently?

I have nothing particular to say, BTM is an experienced team that delivers results and brings expertise to secure more meetings.