The Brandsmen

BACKGROUND

Please describe your company and your position there.

I am the President of a growing Property Management company in Denver. I make financial and strategic decisions, including partnerships with third-party vendors for ancillary services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen?

As a small business, we have never had the bandwidth or expertise to manage our online presence or reputation.

The Brandsmen performed an initial SEO analysis and presented us with three options to choose from based on budget and scope. Ultimately, Urban Phenix hired the Brandsmen to rebuild our website.

They recommended separating several pages, maintaining a blog, and several other things. As we grew, we kept the Brandsmen in our plans; they have sent built several property-websites for us and continue to manage and update web content for our primary entity, Urban Phenix.

What were your goals for this project?

We wanted to improve key word identification in web searches and improve, create a more robust website, and improve our google, yelp, and apartments.com ranking so we presented well on social media.

SOLUTION

How did you select this vendor?

A business partner referred us to Alex. We interviewed a few different firms but found the price and flexibility with Brandsmen to be the best fit for us.

Terms were very reasonable and they were comfortable working within our budget and timelines. I liked their responsiveness and attention to detail during the process and they have continued to deliver. Two staff members and I made the hiring decision.

Describe the project in detail.

We started off with an employee managing our Facebook page and similar online profiles and the only thing I'd see when typing Urban Phenix into the google search was negative reviews if it even came up on the first page. It originally took several clicks for a prospect (tenant) to do what we wanted them to do - click the Lease Now button.

The Brandsmen did a full analysis of our website and social media space and came up with a plan. We discussed the proposed marketing strategies (pricing and scope options) to help us become relevant and sustain a positive web presence.

We provided them with our vision, some differentiators, and photos and worked closely with them to review each page before it went live.

What was the team composition?

We have always worked directly with Alex or Adam, Founding Partners. Alex is our primary contact but Adam is always up to speed if Alex is unavailable.

They are quick to respond and have always found a way to fit our small business needs into their schedules with exceptional turn around time. We have phased emergency website launches within a week or so, they proactively notify us of negative posts we should respond to, and have never missed a deadline.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After the first month, we saw nearly a 15% in organic traffic based on reports The Brandsmen provided us. It has clearly grown since then.

We onboarded and offloaded several properties they have been involved with so aside from measuring traffic patterns, there has been tremendous value in having a reliable partner managing this side of the business - social media, SEO, and building/maintaining websites for us.

How effective was the workflow between your team and theirs?

The Brandsmen team is great to work with. We talk as needed, they provide monthly performance reports, and are on-point when we have a project in process.

What did you find most impressive about this company?

The Brandsmen always hits deliverable dates, even when they are tight. They are open about the planning process and set realistic expectations.

Are there any areas for improvement?

I'm not an IT guy so learning about the metrics in the beginning and how to measure value was challenging. We eventually got there but it took me a while to grasp some of the concepts they were talking about.

BACKGROUND

Please describe your company and your position there.

Principals of Innovative Mechanical Solutions, Inc., a commercial HVAC Mechanical company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen?

Innovative Mechanical Solutions, Inc. hired Adam of The Brandsmen to help design and maintain a website for an online presence.

What were your goals for this project?

As owners of Innovative Mechanical Solutions, Inc. we feel we need to have an online presence, not for marketing our company outright but, in order to provide some background into our company's structure and type of work we do for general contractor's interested in utilizing our services as well as potential service work we receive by referral. We reached out to Adam at The Brandsmen for some assistance in developing a website that would give us an online presence.

SOLUTION

How did you select this vendor?

Adam of The Brandsmen came highly recommended by a software consultant I was working with.

Describe the project in detail.

Initially the project began as starting an online presence. Over time, it has evolved into adding features to allow some interaction with potential customers or employees. We added an online application feature to try and speed up the hiring process by allowing us to review a candidate's application prior to scheduling an interview. The ongoing piece of this project is that The Brandsmen keep our website up to date and functioning the way we intend it to, providing insight as to when and how we might better achieve our goals when technological tools become outdated.

What was the team composition?

Adam Scheid is an excellent resource that I worked with from the Brandsmen. He and I worked together to design a page that met the company's intent for an online presence.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have been very grateful to find a valuable resource in The Brandsmen. They have been very instrumental in helping me maintain a budget while providing a service that is very important to our company, providing an online presence. We are able to generate a reasonable amount of online traffic from potential employees to potential general contractors.

How effective was the workflow between your team and theirs?

I found working with Adam to be a efficient and prompt turn around. We mostly communicated via email with a few telephone calls to iron out details. His response time has always been wonderful.

What did you find most impressive about this company?

I feel that The Brandsmen provide excellent customer service and quality work. I am extremely grateful that they have always helped me work in getting the product our company needs to be effective as a business.

Are there any areas for improvement?

I really feel that The Brandsmen have a great team! They communicate well and are efficient with their time. I don't think anyone else could have given me the kind of customer service they did without adding too many bells and whistles or dollars to the project's budget. They are the real deal!

BACKGROUND

Please describe your company and your position there.

I am the Founder and CEO of a multi-disciplinary experiential design firm based in Denver and Los Angeles. We provide clients and with high-end immersive modern architecture and interiors, experiential production design and creative direction, innovative real estate development, and turnkey owner’s representation and project management.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen?

We were looking to do a major overhaul of our existing company website and social media presence. Our first need what to have the Brandsmen assess our existing online assets (website and socials) to understand what has been working and what hasn't in regards to searchability and exposure. The develop a step-by-step strategy to optimize these prior to redesign. Our plan will be to have the Brandsmen monitor the online improvements for their success.

What were your goals for this project?

The goals for this project was to have a better optimized and positioned website and social media presence to attract attention and followers.

SOLUTION

How did you select this vendor?

We were recommended the Brandsmen by a event production company collaborator of ours.

Describe the scope of their work in detail.

The Brandsmen conducted an SEO Site Audit and Analysis of our existing online assets. This included a strategy audit, keyword research related to our business, blog analysis, social analysis, website technical checks, and overall takeaways. Following this audit, they walked us through their findings and recommendations in detail so that we can implement the improvements with our own marketing team.

What was the team composition?

We worked directly with Alex who conducted the analysis and provided the feedback and recommendations

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have a very solid understanding now of what has and hasn't worked with our digital marketing in the past. And we now have a very solid and constructive roadmap for where we are needing to improve. As the website overhaul process will require some time for rollout, we will involve the Brandsmen in assessing the success of the outcomes.

How effective was the workflow between your team and theirs?

Very efficient and productive. The engaged scope of work was delivered on time and the communication has been outstanding

What did you find most impressive about this company?

Their team is very professional and knowledgable. Their communication, presentation of assessments, and explanation of the strategy for improvements were impressive. The audit and takeaways took concepts that are vague or foreign to us and made them understandable and approachable. And quick response time for questions.

Are there any areas for improvement?

Nope. Very happy with what we got.

BACKGROUND

Please describe your company and your position there.

I work for a real estate startup. I am a broker and head of marketing/biz development.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen?

We have been doing advertising on our own, in house with decent results but realized in order to get to the next level and compete we needed professional help. We hired Brandsmen to do web design and SEO.

What were your goals for this project?

The goals were to improve the look and flow of the website but more importantly improve our google ranking and effectiveness of our google ad spend. Alex did a great job managing our expectations, explaining what needed to be done and executing.

SOLUTION

How did you select this vendor?

A colleague knew Alex and recommended him. Then we also read reviews on this website which proved to be very accurate and helpful.

Describe the scope of their work in detail.

I have worked with/talk to other SEO firms and they seem to be very hands off and you don't really have any idea what they are doing! The Brandsmen provides clear goals/targets that we want to reach. They determined what pages of the website needed to be improved, deleted, or fixed. They changes/improved the key words for google ad words. They also updated all of the back end aspects of our website to improve its rank.

What was the team composition?

I worked directly with Alex. We spoke a few times in the beginning to go over the the process and then he executed. Alex and his team did a great job!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are now ranking much higher and for the same $$ amount we are getting more leads/clients. They improved our website, made our marketing spend more efficient and improved our ranking in google. 

How effective was the workflow between your team and theirs?

I had a few meeting with Alex here and there then they worked on everything. Work flow was clear and easy.

What did you find most impressive about this company?

I was a little unsure if they could take on our project because they are a boutique agency. They by far exceeded expectations. Alex and his team know what they are doing and followed through with what they said they wanted to accomplish.

Are there any areas for improvement?

Our tasks/goals were quite clear and the Brandsmen completed them. We are very happy with the work they did!

BACKGROUND

Please describe your company and your position there.

I’m the CEO of CANNAPAGES. We are an advertising company in the cannabis industry, handling digital and print.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen?

We hired The Brandsmen to create a website where users can submit classified ads for our print publication.

What were your goals for this project?

We wanted to make submitting classifieds as easy and hassle-free a process as possible, while staying within our brand guidelines.

SOLUTION

How did you select this vendor?

We chose them for their great track-record, quality-to-cost ratio, and timeliness of requirement completion.

Describe the project and the services they provided in detail.

We asked The Brandsmen to build a website with a simple UI and robust admin backend; we wanted to continue to make updates on our own. The frontend utilizes a unique submission form and automatic confirmation emails to streamline the process for both the user and ourselves.

What was the team composition?

I worked directly with one of the principals. They like to contribute to every project to ensure absolute accuracy and total satisfaction on our part, which they delivered.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

It added a whole other facet to our business and helped cement us as an authority in the industry.

How was project management arranged and how effective was it?

The Brandsmen were very responsive to emails and phone calls.

What did you find most impressive about this company?

The business acumen of the owners was very impressive, as was their knowledge of web development in general. Their communication and speed of delivery were also top-notch.

Are there any areas for improvement?

None that I can think of.

BACKGROUND

Please describe your company and your position there.

I run Crypto Camp, a company that educates people about how to best use decentralized finance.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen, and what were your goals?

We hired The Brandsmen to do a full SEO overhaul on our site and optimize our page to start getting organic views on google. And so far, so good, our google analytics is showing strong growing in organic traffic from this SEO.

SOLUTION

How did you select The Brandsmen and what were the deciding factors?

They're a top firm, and they're US based. And Alex and his team have many years of experience and they really understand the constantly changing Google algorithm.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

I gave my objectives and we decided on which keywords we were going to increase our google ranking for. The team put together a strategy which included many written and a lot of on page and off page actions.

How many people from The Brandsmen team worked with you, and what were their positions?

I worked with Alex and the team lead

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have 3x our organic traffic in half a year and will keep using them to grow our exposure.

Describe their project management style, including communication tools and timeliness.

They communicated on time and were always available to be reach no matter the time.

What did you find most impressive or unique about this company?

They are professionals and know their stuff.

Are there any areas for improvement or something they could have done differently?

Do more marketing, it would have been nice to find you earlier, rather than a couple of the Indian based firms that I was using.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for a Behavioral Health company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen, and what were your goals?

SEO Strategy, condensing multiple websites, increasing organic traffic/call volume/admissions

SOLUTION

How did you select The Brandsmen and what were the deciding factors?

receommended from a friend - cost and expertise were the deciding factors

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We work with them on a monthly basis on SEO strategy/tactics and content marketing for our WordPress website

How many people from the vendor's team worked with you, and what were their positions?

about 5. both owners and a few copywriters

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

significant increase in organic traffic and organic call volume

Describe their project management style, including communication tools and timelines.

We met at the beginning of the year to talk overall scope and then plan out details monthly, we also have a weekly meeting to track progress

What did you find most impressive or unique about this company?

We like that we aligned well when it comes to SEO strategies and tactics.

Are there any areas for improvement or something they could have done differently?

we had some initial issues with copywriters not knowing our business and niche terms, but has since been resolved

BACKGROUND

Please describe your company and your position there.

I am the Marketing & Business Development Manager for a long-standing top roofing company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen?

We were seeking a firm that could elevate our social footprint as well as act on the goals in sight. This firm would need to encompass social media platforms, website management, and brand identity.

What were your goals for this project?

Our goals are: strong social footprint, website management, and brand identity for a long-standing company.

SOLUTION

How did you select The Brandsmen?

I worked with The Brandsmen at a previous firm and was impressed with their communication and marketing style.

Describe the scope of their work in detail.

Website management, graphic design, social media management, advertisements, etc.

What was the team composition?

I work closely with Adam and Alex who are the managing partners. And recently, I have started working with Ben who is overseeing the social footprint.

They are a focused group of people working in their client's favor.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They have increased our social footprint. Ben has brought up creative content ideas.

How effective was the workflow between your team and theirs?

They are easy to work with and acceptive to criticism, but they also bring valuable ideas to the table.

What did you find most impressive about this company?

Their communication, responsiveness, content, design.

Are there any areas for improvement?

I think adding Ben to their team helped by adding new creative ideas and designs. I feel our account is better managed by this addition.

BACKGROUND

Please describe your company and your position there.

We help people with fire and water damage claims, mitigation and reconstruction.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen?

Building our website.

What were your goals for this project?

Website update.

SOLUTION

How did you select this vendor?

We help one of the owners with water damage in his home and discovered he did this type of work.

Describe the project and the services they provided in detail.

They rebuilt my website top to bottom.

What was the team composition?

I worked with Alex and Adam, they did a great job.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Helps my company have a better web presents.

How was project management arranged and how effective was it?

Alex and Adam worked together, they got it done.

What did you find most impressive about this company?

The quality of the website is top notch.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

Personal injury attorney in a competitive metro area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen?

The Brandsmen provided us a brand new website with monthly SEO.

What were your goals for this project?

Improve brand presence online, increase website traffic, and earn more digital leads.

SOLUTION

How did you select this vendor?

They were recommended by us from another agency.

Describe the project and the services they provided in detail.

Full website development and monthly maintenance. The Brandsmen also provide monthly content SEO services to help maintain and build our digital presence.

What was the team composition?

Great communication.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Steady improvement with website traffic.

How was project management arranged and how effective was it?

Very impressive.

What did you find most impressive about this company?

I'm impressed by their ability to provide top-quality services at an affordable cost.

Are there any areas for improvement?

Very little improvement needed.