The Brandsmen

BACKGROUND

Please describe your company and position.

I am the Founder and Owner of Katydid Coffee

Describe what your company does in a single sentence.

We are a mobile coffee shop in a vintage camper serving the metro Denver area.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Brandsmen to accomplish?

• Create a Logo
• Create brand colors
• Determine font

SOLUTION

How did you find The Brandsmen?

Referral

Why did you select The Brandsmen over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from The Brandsmen were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Through collaboration and understanding, The Brandsmen delivered a strong, solid logo and brand package. Working with the company felt like working with a friend in that they were willing to get to know us on a personal level in order to gain insight on our values. This made it feel like a partnership with critique and great communication on both ends. The Brandsmen team was perseverant in creating just the right look and a strong logo that we were happy with.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our company has been able to use the logo and brand colors in a variety of ways that set a consistent tone across the brand. We also received a variety of graphics to switch colors interchangeably with ease. The files delivered included a variety of digital formats so that we could use them for everything from the website and social media to deliverables we could send to a vinyl decal company.

Our brand has become recognizable by the community with a strong symbol at the forefront inviting many inquiries about us as a brand and company. We continue to grow in popularity and return customers remember our name and representation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Items were completed in a timely manner with enough space for critiques. Ben was incredibly responsive to critiques and even pivoting when necessary.He was extremely attentive to our needs and the look we were going for. He persisted to ensure it truly represented what we were looking for and would not settle. We are very pleased with the final result and that their team kept working on it.

What was your primary form of communication with The Brandsmen?

Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to be productive with critiques, the pure creativity that stemmed from their understanding of the brand personality and values, and the ability to collaborate and get to know us as a customer. I felt very taken care of.

Are there any areas for improvement or something The Brandsmen could have done differently?

Maybe have more font options available.

BACKGROUND

Please describe your company and your position there.

I am the CEO of our Commercial Real Estate development company based in Omaha, NE.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen?

We wanted to establish a creative and firm online presence to share our work and network with the world. Brandsmen was brought on to create our company website and professionally share our work and brand with the world.

SOLUTION

How did you select The Brandsmen and what were the deciding factors?

I searched reviews and experiences from other clients that have used similar website design companies. The Brandsmen had the best reviews and their design portfolio and capabilities aligned best with what I wanted out of a company.

Describe the project in detail and walk through the stages of the project.

We wanted our website to properly display our work, focus, and meaning as a company. There are a lot of Commercial Real Estate websites that can show what they do and who they are, though we wanted ours to be impactful and encourage others to do the same.

How many resources from The Brandsmen team worked with you, and what were their positions?

I had the grateful opportunity to work with the owner one on one. He was extremely helpful and educated us throughout the entire design process. We are very fortunate to get the royal treatment.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There was a lot more to setting up a website than I expected. Creating hyperlinks to direct a client around our website and allowing emails to flow from the web portal smoothly. I had no idea how to connect our email to the website.

Brandsmen educated me on how it works and then made it happen. There are a lot of instances where I didn't know what I didn't know and I appreciated the added level of patience and education that I received from this project.

How effective was the workflow between your team and theirs?

Our project was completed and delivered earlier than I expected. This was my first experience with website design and I'm happy I had the opportunity to have it completed by this team.

What did you find most impressive or unique about this company?

Their modern and clean designs got us in the door, though their education and professionalism will keep the door open for future ventures. I know they will do the same for others! I was impressed by more things that I didn't know existed. I'm glad I'm in CRE.

Are there any areas for improvement or something they could have done differently?

They exceeded my expectations and educated me along the way. I got a lot more out of this project than they did. Win/Win for me!

BACKGROUND

Please describe your company and your position there.

I am the co-founder of a WordPress agency that focuses on building online learning solutions using LearnDash and other premium LMS platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen, and what were your goals?

We hired the Brandsmen as consultants to help us in creating a foolproof SEO strategy for our agency. They were able to study and understand our business model in no time and were very quick to share some amazing suggestions which we were able to implement right away. They gave us some really actionable insight into what matters the most and break down some complicated concepts. Their professional advice has helped us with growing our traffic and conversion rate. We plan to engage them again soon for further help.

SOLUTION

How did you select this vendor and what were the deciding factors?

They were referred to us by a mutual connection and we decided to work with them as we were really impressed by Alex after our first meeting. We felt that he understood our business model and would be the right person to help us with our SEO strategy as our business is focused on a very narrow niche.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The project began with a discovery call where we explained our business model to Alex and his team. They took some time to do their due diligence and get back to us with some solid high level advice. Based on that, we were able to put together an entire action plan for our SEO and content marketing. Alex helped us with prioritizing the tasks and creating a Trello project. We discussed our progress regularly until we started seeing some great results.

How many people from the vendor's team worked with you, and what were their positions?

We were working mostly with Alex and Adam. Alex helped us with strategy and Adam was able to help us with some technical aspects.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have been able to save a lot of time by focusing on the right keywords. We were producing a lot of content with very little results before, but since we learned how to find keywords with high search volume and how to write copy that's organic yet highlights the right keywords, we have started to rank on the 1st page for several keywords.

Describe their project management style, including communication tools and timeliness.

They use Trello for project management and Slack/Zoom for communications. They were very responsive and easy to get a hold of when needed.

What did you find most impressive or unique about this company?

I love how they are so professional yet friendly and easy going.

Are there any areas for improvement or something they could have done differently?

Not really

BACKGROUND

Please describe your company and your position there.

I'm the owner of a consultancy that specializes in helping distillers build out their spirits brand propositions and bring those brands to market

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen, and what were your goals?

We hired The Brandsmen to develop a creative communications strategy, develop communications creative and implement that Switch campaign in several markets targeting a specific consumer profile.

SOLUTION

How did you select The Brandsmen and what were the deciding factors?

We searched and interviewed a number of design/ digital marketing companies. Through this process it became clear that The Brandsmen were the right resource for this project.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The process included understanding of the SWitch brand proposition, the brands key selling points and identifing the target consumer to which that brand proposition was most relevant. Next steps included the development of a communications strategy, campaign design and campaign implementation.

How many resources from The Brandsmen team worked with you, and what were their positions?

The Brandsmen team of 3 individuals included the Account Manager , Creative Director, and Graphics Designer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The Brandsmen developed a strategy, creative and media campaign that resulted in high reach (over 2 million target consumers in each market) high frequency (7-9) per consumer, and hign engagement with these consumers.

How effective was the workflow between your team and theirs?

Work flow was excellent. The Brandsmen are excellent "listeners" and ask the right questions to understand the clients "vision" and then are proactive in taking that understanding and quickly translate that to strategy, creative, implementation and results.

What did you find most impressive or unique about this company?

The Brandsmen are impressive in terms of client communications, creative design and digital marketing process to implement efficient and effective brands communications/ campaigns that deliver results. he Brandsmen is a great team and agency that delivers great results

Are there any areas for improvement or something they could have done differently?

No. We are very impressed with The Brandsmen on every aspect of service and don't think they have need for improvement

BACKGROUND

Please describe your company and your position there.

I am the Co-Owner of a distillery and oversee all sales and marketing operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen?

We were in need of a brand building company that could provide a full suite of services from design/product conception to a full product launch with continued marketing efforts allowing us to procure national distribution.

What were your goals for this project?

To design a commercially viable brand proposition that would allow us to grow locally and expand nationally.

SOLUTION

How did you select The Brandsmen?

The Brandsmen were our final choice after vetting many agencies due to their wide breadth of industry knowledge, professionalism and flexibility with our timelines and constraints.

Describe the scope of their work in detail.

• Update and improve current website.
• Conceptualize and Design new product website.
• Create and Design custom art work from print to digital and everything in between that our industry requires.
• Design and launch new product campaign across all digital platforms.
• Weekly provide new design concepts and take them to market.
• Ongoing maintenance and improvements of design and marketing across all our platforms.

What was the team composition?

The Brandsmen provide open lines of communication to their team members and our team members creating consistent positive momentum.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Due to the Bandsmen design and marketing of our products we were able to obtain national distribution with one of the largest distributers in the country.

How effective was the workflow between your team and theirs?

Workflow has been seamless. The Brandsmen team is always available for communication and has very quick turnaround times.

What did you find most impressive about this company?

The Brandsmen team has a large scope of industry knowledge and really shine in the digital design and digital marketing space. Also they are very flexible with timelines, changes, and costs.

Are there any areas for improvement?

We still use the Brandsmen today and are very happy with their services.

BACKGROUND

Please describe your company and your position there.

I am the Product Director for EnRoute Software, a product of SAi Software based our of Salt Lake City, UT. SAi is also the parent company of Flexi software, with over 1 million Flexi licenses issues. As the Product Director I was involved with the development and release of new software versions and updates, as well as providing high level technical assistance and expertise to end users, re-sellers and internally within the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen?

Our existing website had a lot of good content, but was not getting good search engine results based on testing we had done. So we reached out to the Brandsmen.

What were your goals for this project?

To raise the profile of EnRoute Software when people were doing searches for CAD CAM Software and related terms. And to have better search results when a search was done for our software product EnRoute.

SOLUTION

How did you select this vendor?

The Brandsmen were recommended by a former employee who was still doing some consulting work for programming.

Describe the project in detail.

The project was for them to evaluate our existing website and improve that and then to help create an entirely new website to help improve SEO results. They provided reports to document improvement with regard to various metrics. There was also a new product release that occurred and The Brandsmen helped to create both website content/pages and related marketing documents for the new version of EnRoute. And, finallly, The Brandsmen did our social media posting and helped to build the product community.

What was the team composition?

Both myself and our Sales Director had direct communication with Alex and Adam to help make decisions. And they had direct access to make changes as needed and worked with our website hosting and management contractor to make changes to the site.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had a number of companies that we asked to evaluate our situation and we liked a few of them, but The Brandsmen's were able to provide a very good road map for how to make improvements to the site. A plan was created and the element of the plan were implemented. Our page hits raised considerably during this time and the leads that were being generated from the website grew considerably, as did our search engine results.

How effective was the workflow between your team and theirs?

We had a very good work flow when it came to working with Adam and Alex. They were able to learn our system and help directly make changes to our site. And they were able to take concepts that we discussed and turn them info final projects. And I would say that working together we produced some very nice pages that had a lot of traffic as well as good marketing materials. And their graphic design work was very nice.

What did you find most impressive about this company?

They were able to explain to someone that had no previous experience with SEO why our results were not good and what we needed to do to improve them in a way that gave me a lot of confidence they were the right team for the job. They were willing to help fill in areas wherever we had a need. When it came to page design and related marketing materials, they were a big help to our marketing efforts.

Are there any areas for improvement?

I do not have any areas where i feel that i was unsatisfied and would feel the need to offer suggested improvements. We were happy with their work and results, and continue to use their services today.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and founder of Mantis Shrimp Productions, a socially-focused media production company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with The Brandsmen?

We were filming a pilot episode of our show and wanted to create a brand around it to raise awareness.

SOLUTION

What was the scope of their involvement?

After coming up with a brand name and logo, The Brandsmen created a website to promote the show. The team launched a social media campaign, establishing Facebook and Instagram accounts and running ads on each of them. They guided us through the creative process throughout the project. 

We also have a red carpet premiere in Denver, and The Brandsmen created and sent out targeted invitations to market the event.

What is the team composition?

There were two people from their team involved in the project. 

How did you come to work with The Brandsmen?

We were referred to them by a contact from another, larger company who thought they would be a great fit for our project.

How much have you invested with them?

We spent about $10,000 on this project.

What is the status of this engagement?

Our engagement lasted from April–October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The team accomplished everything we asked of them, and we’re pleased with the quality of their deliverables. We’re very happy with the brand work they created and how effectively they were able to launch our company.

How did The Brandsmen perform from a project management standpoint?

The Brandsmen performed excellently. They were responsive and never missed a deadline.

Throughout the project, we kept in touch over email, phone calls, and text messages.

What did you find most impressive about them?

We really appreciated that The Brandsmen could relate to our company as a small business. The team connected with our story really well and delivered excellently on the services we needed.

Are there any areas they could improve?

At times, they could be difficult to get ahold of, but never at moments that were mission-critical. I understood why, and in the end, the engagement was worth it.

Do you have any advice for potential customers?

Come prepared with a plan, be flexible, and communicate.

BACKGROUND

Please describe your company and your position there.

We are as SaaS based logistics company that provides a Transportation Management Systems to shippers and freight carriers. I am the the Co-Found and President/COO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen?

We employed The Brandsmen to design a logo, craft a branding, develop marketing materials and provide digital marketing consultation throughout the infancy of our startup.

What were your goals for this project?

Develop a cohesive brand for our new company based on in depth marketing insight and research. After which, to utilize this newly developed brand in order to create a suite of marketing materials that would best describe our new software while appealing to our target market.

Finally, we required a digital marketing agency that could provide high level consultation advice on how best to enter the market and position our new digital assets for maximum exposure and effectiveness.

SOLUTION

How did you select this vendor?

I chose The Brandsmen due to a personal connection as well as their ability to deliver high quality work at an affordable price in a timely manner.

Describe the scope of their work in detail.

We worked with The Brandsmen closely to develop a new logo, digital brand, marketing materials and consultation advice throughout our early phases. The Brandsmen understood our goals very well and provided valuable advice that helped us craft our brand as well as provided insight on industry knowledge and digital media strategies.

We collaborated very well with them. They were able to take our ideas and make them a reality with little direction in a very responsive manner. Deadlines and project expectations were met at every stage of the process.

What was the team composition?

The Brandsmen had a variety of employees in their agency working on our digital marketing project; however, we usually spoke directly with the business owners Adam and Alex. We appreciated their high level knowledge and hands on approach to all our project’s requirements.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The brand was a great success and our potential clients responded favorably to all marketing material created by The Brandsmen. Their digital marketing consultation was very effective in the prosperity and creation of our company which is currently thriving. We appreciate everything they have done to help us achieve these goals.

How effective was the workflow between your team and theirs?

The workflow was seamless and the communication was great. The Brandsmen were always very timely with their responses and easy to get ahold of via phone and email. They managed the project’s timeline very well and were the driving force of moving the project through to completion. They provided frequent updates and checkpoints throughout to keep us in the loop.

What did you find most impressive about this company?

Their ability to produce high quality work, in a quick and timeline manner for a very affordable price. We were extremely impressed with their detailed knowledge of digital marketing and the importance they placed on completing everything with detailed care instead of trying to simply complete the project at hand.

Are there any areas for improvement?

The Brandsmen were great in all areas and have nothing I would recommend for them to improve at this time. Keep up the good work!

BACKGROUND

Please describe your company and your position there.

I am the financial controller of the Grizzly Rose. I oversee the accounts payable, and production of financials to the owner. I assist the owner with additional reporting and projects on an on demand basis.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen?

The Brandsmen were hired to revamp the online presence in 2014 with ongoing support. They have been beneficial to online traffic to the website and have continued to rely on their web site knowledge to remain current with design and all online and social media presence.

What were your goals for this project?

The goal is to have the Grizzly Rose website be a one stop tool for all information pertaining to the venue. The nightclub needs to look appealing to our target audience and website user friendly to those who are older and frequent occasionally. Having all platforms in a centralized provider streamlines all aspects of our digital and social presence.

SOLUTION

How did you select this vendor?

The Grizzly Rose chose The Brandsmen over three other companies due to their expert knowledge in a wide array of digital marketing avenues as well as their proven ability to produce results within those mediums. The owner and general managers were involved in the selection process.

Describe the project in detail.

The Grizzly Rose has been involved in a suite of digital marketing activities with the Brandsmen including but not limited to:

• SEO/PPC
• Social Ads
• Content Creation
• Website Management 
• Server Management
• 2 Website Builds
• Email Support
• Marketing Consultation
• Photography
• Graphic Design
• Event Promotion
• Tech Support
• SSL Support
• Hosting Support
• Website Edits Support
• Pay per Click Ads
• Email Marketing Campaigns
• Text Message Campaigns 
• Review Management of Google Local, TripAdvisor, FourSquare, Yelp as well as Social Media Management of Facebook, Twitter, Instagram, Spotify, YouTube, Snapchat, and more.

The Brandsmen have been an integral part of running the entire online digital profile of the Grizzly Rose. The strive at going above and beyond to support for any task that may arise within the digital landscape.

What was the team composition?

The Brandsmen consist of a variety of specialized marketing experts, however, The Grizzly Rose primarily communicates directly with the owners, Adam and Alex.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Within the first year of adding ticket sales directly from the website sales increased by 400K in 2017 and 500K in 2018. The design and functionality of the website are key factors in the continued growth the nightclub sees.

How effective was the workflow between your team and theirs?

Communication between owners of each. The Brandsmen and The Grizzly Rose respectively eliminates the third party lines of communication that may get lost in translation providing a faster and more effective social and online tools.

What did you find most impressive about this company?

How easy it is to manage small changes on our own after the initial launch. Being able to change information on demand eliminates costs and produces results in real time.

Are there any areas for improvement?

In a digital world there are always new technologies and advancements, being up to date with all the new tech and knowing the difference of when to utilize will set apart this company from others. The Grizzly Rose trusts The Brandsmen when it comes to these technology platforms.

BACKGROUND

Please describe your company and your position there.

I work for a private equity real estate company and work on both real estate projects and the company's digital marketing strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Brandsmen?

We needed to replace our old, out-of-date website with a newer, better design. We used The Brandsmen to help us design our website and solve the technical challenges we faced that needed their expertise.

What were your goals for this project?

To create a user-friendly, modern website for our company.

SOLUTION

How did you select this vendor?

I had worked with The Brandsmen in the past on smaller projects and they have always been easy to work with and able to help with the challenges I faced.

Describe the project in detail.

The project involved creating an entire company website with a standard Home, About, Team, etc. pages. In addition we had individual pages for each property our company owns and customized maps that show where are assets are located. The Brandsmen helped with software decisions, customization, UI, SEO, and other technical aspects of the project.

What was the team composition?

We worked with two of The Brandsmen for the entire project. They were able to collaborate with our in-house IT team for the more technical aspects of the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website design, launching, and maintenance have been very successful. We continue to use The Brandsmen for help with technical issues, software updates, SEO and maintenance as it arises.

How effective was the workflow between your team and theirs?

The Brandsmen are easy to communicate with either through email or on the phone. They are quick to respond to questions and follow up in a timely manner.

What did you find most impressive about this company?

The Brandsmen have the technical knowledge necessary to help us with any challenges we face and are good at communicating the benefits and drawbacks of certain solutions.

Are there any areas for improvement?

We have had no complaints or issues working with The Brandsmen.