BrandExtract is a branding and marketing agency that creates new opportunities for companies, transforming insights into real impact. We are rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth.
Twenty years building B2B brands in complex, technical industries, where clarity is hard to earn and matters most.
Trusted through high-stakes transformation: brand unification after M&A, repositioning for new markets, and go-to-market strategies for companies scaling fast.
Strategy through execution in one place: brand strategy, visual and verbal identity, websites, marketing campaigns, sales enablement, and more.
Measured in business results. We align brand, business, and culture to drive growth you can see, not just a logo you like.
BrandExtract provides good value for cost, with clients reporting high satisfaction and effective project management. Specific project investments range from $1,000 to over $350,000, reflecting their ability to cater to various client sizes and budgets while delivering quality outcomes.
BrandExtract is consistently praised for effective project management, meeting deadlines, and maintaining open communication. Clients appreciate their structured approach, timely updates, and proactive management style, which ensures projects progress smoothly.
Understanding Client Needs
BrandExtract takes time to understand client culture, needs, and goals, ensuring tailored solutions. Clients appreciate their commitment to building genuine partnerships and delivering strategies that resonate with target audiences.
Effective Digital Marketing Strategies
Clients commend BrandExtract's digital marketing expertise, noting improvements in social media engagement, lead generation, and SEO performance. Their strategic approach helps clients increase visibility and attract qualified leads, contributing to business success.
Room for Improvement in Technical Copywriting
While BrandExtract excels in many areas, some clients noted challenges with technical copywriting, suggesting room for improvement in handling industry-specific language and nuances.
Transparent Pricing and Budget Management
BrandExtract is praised for their honesty about pricing and ability to work within client budgets. They provide clear guidance on what can be achieved within financial constraints, ensuring cost-effective solutions.
Impressive Cultural Fit
Clients highlight BrandExtract's cultural fit, noting alignment in company values and work ethos. This compatibility fosters strong working relationships and ensures cohesive project execution.
A geo-energy company hired BrandExtract to provide graphic design services. The team designed the client's 2023 annual report.
Thanks to BrandExtract's work, the client's annual report was published on the agreed-upon schedule. The team provided weekly update meetings to check on the project's progress. They were impressively professional and executed excellent teamwork with defined roles and competencies.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the VP of Communications of EnerGeo Alliance
Describe what your company does in a single sentence.
EnerGeo Alliance is the global trade alliance for the energy geoscience industry
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire BrandExtract to accomplish?
Annual Report design
SOLUTION
How did you find BrandExtract?
Referral
Other
Why did you select BrandExtract over others?
Referred to me
How many teammates from BrandExtract were assigned to this project?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Design and creation of the 2023 Annual Report
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Weekly update meetings to check progress. Annual Report was published on time on the date previously scheduled.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
On-time delivery following the agreed schedule. Highly responsive.
What was your primary form of communication with BrandExtract?
Virtual Meeting
What did you find most impressive or unique about this company?
Excellent teamwork with well-defined roles and competencies. They are great listeners and doers. Original graphic design. Timely and professional.
Are there any areas for improvement or something BrandExtract could have done differently?
No
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
5.0
NPS
Branding & Marketing for Energy Waste Management Company
AdvertisingBrandingOther Digital Marketing
$200,000 to $999,999
Jan. 2015 - Ongoing
4.5
Quality
5.0
Schedule
2.5
Cost
4.0
Willing to Refer
5.0
"They think creatively and are committed to only providing the highest-quality content."
Sep 16, 2022
President & CEO, Milestone Environmental Services
Gabriel Rio
Energy & natural resources
Houston, Texas
51-200 Employees
Online Review
BrandExtract has partnered with an energy waste management company on several projects, including a rebranding initiative and updates to the client's brand.
BrandExtract has helped the client form a more sustainable and future-oriented brand image. They regularly meet to asses their requirements, costs, and timelines. Moreover, they think creatively and are committed to creating high-quality content.
The client submitted this review online.
BACKGROUND
Please describe your company and your position there.
I am the CEO of a company that provides environmental services to the energy industry. We safely sequester energy waste onshore in the United States, and are working to develop carbon sequestration infrastructure.
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire BrandExtract, and what were your goals?
We have used BE for a variety of branding and marketing initiatives, including the rebranding of the company in 2015, and a major brand update in 2020/21. Our goals were to position Milestone to be the leader in energy waste management in our regions, and to be recognized as a leader in sustainability within the energy industry.
SOLUTION
How did you select this vendor?
Our senior leadership had a prior relationship with the CEO at BE. We also reviewed 4 different vendors in 2015 and selected BE based on their prior work with similar companies, and their depth and breadth in the space.
Describe the scope of their work in detail, including any steps and the final deliverables.
They did a detailed brand assessment by speaking with both internal and external stakeholders. Then they worked with our team to deliver a compete brand package. During the brand update, they repeated much of the same process, and worked closely with me and other senior leaders to develop a more sustainability-oriented and forward-leaning brand message. Marketing collateral associated with that effort is still being created and we continue to collaborate today.
How many people from the vendor's team worked with you, and what were their positions?
Maybe 5-7 people were involved that we could see directly. I worked with their CEO, while other members of my team worked more directly with their account managers.
RESULTS & FEEDBACK
Can you share any outcomes from the project that demonstrate progress or success?
Our brand image today is definitively more sustainability-oriented and forward leaning. We are recognized as a leader in our space, and our market share has grown materially during the project.
Describe their project management style, including communication tools and timeliness.
We have regular touch-points with their project team. I'm not directly involved with all of them. They then will go back and assess the requirements of any particular project and revert to us with expected costs and timelines.
What did you find most impressive or unique about this company?
They think creatively and are committed to only providing the highest-quality content.
Are there any areas for improvement or something they could have done differently?
Sometimes their processes could be faster. Some projects spend much more time to plan than they do to execute. Faster execution would be valuable.
RATINGS
4.5
Quality
5.0
Service & Deliverables
"Great content, good engagement and collaboration with the team. Could be a bit faster."
Schedule
2.5
On time / deadlines
"Could be more timely."
Cost
4.0
Value / within estimates
"Expensive but generally worth it"
Willing to Refer
5.0
NPS
Showing 11-12 of
12 Reviews
Our Story
Our diverse team brings strategic thinking, bold creativity, data-driven insight and in-depth media expertise to every project. Together we build brands – from insight to impact.
We help brands transform and thrive by aligning purpose, strategy and action to create measurable business impact. As a strategic brand and marketing agency, we support every stage of your brand’s journey by deploying performance-focused strategies, campaigns, systems and inspirational visual and verbal storytelling.
Meet the Team
Bo BothePresident & CEO
As President, CEO, and co-founder of BrandExtract, Bo Bothe brings over two decades of experience guiding local, regional, and international rebranding efforts, helping clients identify transformative opportunities and craft authentic brand promises.
Jonathan FisherCo-Fouder and Senior Advisor
Jonathan, BrandExtract co-founder and senior advisor, brings 30+ years of shaping brands for startups and Fortune 100s. A designer-turned-strategist, he champions doing good and serves on several nonprofit boards. Fun fact: his birth name is "Tex."
Donovan BuckDirector of Digital Experience
Donovan, Director of Digital Experience, leads the team that builds cutting-edge sites and apps for clients such as Marathon Oil and Ernst & Young. A relentless tinkerer, he contributes to open-source robotics and speaks at conferences nationwide.
Malcolm WolterOperations Systems Manager
A Founding partner and the Operations System Manager, Malcolm Wolter, drives the firm's user-centered design. A Certified Usability Analyst, he has built eminently usable products for Compaq, GE, Schlumberger, Marathon Oil and Ernst & Young.
Charity NdisengeiChief Operating Officer
The Chief Operating Officer of BrandExtract, Dr. Ndisengei, has worked from Cape Town to London to Sydney at agencies like Ogilvy and Saatchi, growing brands like BMW, Guinness, and KFC. Her shelf holds two Cannes Grand Prix Lions.
Laura PaddockSenior Brand & Marketing Strategist
Senior Brand & Marketing Strategist Laura Paddock brings 20+ years of crafting strategic brand messaging and positioning. An ISB-certified ESG reporting specialist, she's driven to reveal each client's brand truth with authenticity and impact.
Taylor DoddsMarketing Automations Manager
Marketing Automations Manager Taylor Dodds is a data-driven go-getter who turns SEO, analytics and inbound marketing into strategies with measurable results. A former copywriter turned digital strategist, he lives where great content meets hard data.
Mike WuCreative Director
Creative Director Mike Wu is a dual-threat who both designs and builds websites and art directs print and digital work. Detail-oriented and unshakable, he takes full ownership of every project to deliver on clients' brand and business objectives.
Premier Verified means Clutch independently confirmed BrandExtract is a legally registered business, financially sound (Creditsafe: Very Low Risk), and backed by 11 verified client reviews averaging 5.0 stars.
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