Bop Design

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and president of Atila, a company that does B2B wholesale, manufacturing, and design of jewelries. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bop Design?

To expand our business, we needed more online visibility and professional representation. As a result, I needed a website. 

SOLUTION

What was the scope of their involvement?

Bop Design created our website from the ground up on WordPress. We started from scratch, and the team created a brand bible for us. Then, they did the full copy of the website based on what we told them. They also designed our business cards and email signatures. 

For core features and functionality, I wanted colors and hero animations for the website — it needed a type of pop that would be interesting to customers. To that end, I had a vision of what the website hero would look like; it was intense in my mind. They told me it was nearly impossible to design what I wanted, but they came up with other cool options. I ended up choosing the coolest one I liked best.

Bop Design also gave me many logo options. It was somewhat an added service; they charged me for the website, and then they did simple branding services for me. We did a few rounds of revisions, and once I picked a logo, they started working on the website’s color schemes, which we also revised a couple of times. We used the same process for our business card designs and stationery.

We’ve launched the website, but we’re still finalizing a couple of small things. At present, they offer ongoing site maintenance services. They’ve also pointed me in the right direction in terms of website hosting. Going forward, I plan to continue the engagement in some capacity for ongoing SEO tasks. 

What is the team composition?

I’ve worked with at least five people from Bop Design, including Jeremy (Business Principal). Our main point of contact is Jess (Web Project Manager), and I’ve also spoken with Colleen (Operations Manager), who handles our invoices. For the actual website work, I collaborate with a project manager, a copywriter, and a designer. 

How did you come to work with Bop Design?

I found Bop Design on Clutch. I looked at different companies, and the process took a few months since I was also new to such a project. I didn’t want to just throw a bunch of money at something. On top of that, I was looking for something specific for my decent-sized budget. As a result, when I started looking at companies on Clutch, I went to see their websites and portfolios. 

Bop Design’s website was polished. They also had a large portfolio page, where I was able to click through businesses. I discovered that they mostly worked on B2B sites, and that was compelling to me. While looking at their portfolio, I envisioned many things we could do on our website — that was a big takeaway. 

I also interviewed a few other people and businesses extensively. However, Bop Design had the most professional setup, and they truly understood the B2B aspects of many things. In terms of costs, I received quotes from other vendors that estimated the logo and branding to be around $6,000. Bop Design gave me around the same estimate, and I felt more comfortable with them. They weren’t cheap but they also weren’t the most expensive, and they seemed to be the right fit for my needs. As a result, I decided to hire them.

How much have you invested with them?

So far, we’ve invested around $25,000. 

What is the status of this engagement?

We started working together in December 2020, and the engagement is ongoing. To be specific, we signed a contract with them in early-to-mid-December 2020, and then we began the actual work in January 2021. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The website speaks for itself; everyone who has seen it has been impressed. The logo is simple, but it’s gotten plenty of good engagement from people who love it. 

How did Bop Design perform from a project management standpoint?

Bop Design’s project management is efficient. They always quickly respond to my emails. To communicate, we primarily use emails. We also have Zoom calls, video chats, and phone calls. For website revisions, we use BugHerd. 

What did you find most impressive about them?

I feel comfortable with the quality of Bop Design’s work and design ability. I love the design of the website, logo, color schemes, and animations they’ve produced. These things stand out to me. 

Are there any areas they could improve?

The website’s launch took longer than both our teams had anticipated. We thought it was only going to take six months, but we ended up spending 10 months to launch. It could’ve been faster. To be fair, some of the delays were from my end, and others were caused by the many rounds of revisions we had. 

Apart from that, the copywriter that worked on the website wasn’t of the best quality. That being said, other vendors wouldn’t even provide copywriting services. On top of that, they’ve been receptive and professional with all the feedback I’ve given them.

Do you have any advice for potential customers?

Be prepared. Come to the engagement with an idea of what you want, and be vocal about your opinions on important things. 

BACKGROUND

Introduce your business and what you do there.

Dana Erickson: I’m the senior manager of digital strategy at Lee Industrial Contracting, a construction company.

Jacqueline Trost: I’m the CMO of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bop Design?

JT: We needed help with website development. We’re relatively new to the organization, but one of the things that we quickly realized was that our website was in pretty bad shape. It was five years old, and it wasn’t optimized in any way. Overall, it was outdated.

We wanted a fresher look and feel because we wanted to expand into new markets. Thus, we required an up-to-date, informational, and much more user-friendly website.

SOLUTION

What was the scope of their involvement?

DE: Initially, we had a brainstorming and fact-finding meeting with Bop Design. Then, they came back and provided us with a project timeline. After that, they upgraded our website, adding different plugins and functionalities.

Currently, we have an ongoing contract with them for digital marketing services. They’re in charge of some ongoing content development for us, specifically blog articles. They also manage our paid advertising through social media and AdRoll.

JT: Bop Design used WordPress to create our site from scratch. They also helped us integrate it with our existing CRM and with HubSpot, and they kept Gravity Forms, the technology that we were utilizing previously for our forms. Additionally, they wrote about 90% of the copy on our website, although we contributed to some areas.

Besides redesigning our website, Bop Design also helped us come up with a new tagline, and they defined the color palette that we would use for our branding. Then, they designed all of our collateral, business cards, and presentations based on the website design.

When we started this project, the collateral design wasn’t something that we intended to do, but we were so pleased with their work on the website that we increased their scope into an overall update of our brand.

The website design portion is now complete, and we manage most of the edits and updates to the site internally, unless it’s something major. Currently, their ongoing scope is the digital content marketing agreement that we have with them.

What is the team composition?

DE: We’ve interacted with 7–8 people from Bop Design, including those involved in the content creation process.

JT: Bop Design has a website development team separate from their digital marketing team, so we’ve worked with two groups of people. We have a project manager for digital marketing, and we had a different project manager during the website design portion of the project.

How did you come to work with Bop Design?

JT: We looked at three different companies, including a vendor that we were using but weren’t necessarily happy with. Bop Design stood out from the rest due to their organizational structure. They also had a tool that would help us streamline the review process.

DE: We did the research online to determine who we would be requesting quotes from. I came across Bop Design because they had recently won some awards specific to B2B services.

They stood out from the rest because they were very skilled in technical writing and content strategies. However, we chose them because they demonstrated a high level of understanding of our industry. Our previous vendor had been working on our account for 5–6 years, but even they didn’t have that level of understanding.

We actually reached out to another B2B company that stated they were specialized in our specific industry. Still, we found that from knowledge, service, and cost standpoints, Bop Design was head and shoulders above them.

How much have you invested with them?

We spent around $35,000 on the website, and we pay a monthly fee for advertising. In total, we’ve spent under $50,000 so far.

What is the status of this engagement?

We started working together in February 2021, and our engagement is ongoing. The website project was completed in mid-July 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

JT: Dana and I worked together at another company. We’ve been through dozens and dozens of website redesign and development projects throughout the years, and we both agree that this was probably the easiest and most pleasant web design experience we’ve ever had.

DE: Change is always a little challenging, especially for companies that have had the same branding for a very long time. However, our internal audience is very happy with the new site.

The site has been up and running for only two months, but we’ve gotten a lot of really positive feedback from customers, too. Our sales team is seeing an increase in our qualified leads and traffic. Additionally, we track and monitor the phone calls we get periodically, and several people have mentioned that they’re calling after finding our site.

How did Bop Design perform from a project management standpoint?

DE: Bop Design uses a project management tool on their side, and we have access to it. Throughout the website development project, we were able to go into this system and comment, review, and provide our feedback as necessary.

We hit a bump in the road with scheduling due to a miscommunication issue. As soon as we addressed it with them, they very quickly turned around and made it work. They even met the original deadline.

JT: Working with Bop Design, the budget has never really been an issue. We use email, phone, and Zoom to communicate.

What did you find most impressive about them?

DE: Bop Design has a great understanding of B2B websites. They’re great at UI/UX design, and they have the ability to come up with great and creative content; they excel at content marketing.

JT: I have a background in communication and marketing, and I was pleasantly surprised with the quality of their writing right from the get-go. They also did a great job looking into our competitors.

Additionally, they dug deep into our existing collateral and our old website to understand who we were as a company. Their content has been pretty solid from the beginning, and we’re really impressed with that.

Are there any areas they could improve?

DE: We’ve been through these projects before, and we know that there are so many things that can go wrong. However, Bop Design has been good in every aspect, and we haven’t faced many issues. Whenever we’ve encountered an issue, they’ve always had a positive attitude about it, and they’ve always found a solution. We feel very taken care of.

JT: Bop Design is a boutique agency. They’re not very small, but their leadership is very involved in the day-to-day operations nonetheless. Whenever there is an issue, the president and CEO of the company gets involved and reaches out to us.

We’ve never felt like they’re trying to hide anything; it has been a really genuine interaction. Thus, there isn’t anything that they could do to make it a better experience. It has been a good experience all around.

Do you have any advice for potential customers?

JT: Having an established core group of people assigned to the project within your company is important; it helps a lot in the process. Bop Design is really knowledgeable in incorporating technology and best practices, and they’re great at understanding your wants and needs, so you can expect a really good experience.

DE: Have an outline of what your expectations and needs are. Additionally, let their team take the lead in the creative process and give them their space. They have a very talented team.

BACKGROUND

Please describe your company and your position there.

We are a small consulting company specializing in HRIS implementation. I am PMO Director responsible for the Project Management segment of our business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bop Design?

Our previous website was launched over 5 years ago and was very basic and not reflective of our current state. We hired BOP to create a new and improved site for us that aligns with the branding our growing business requires.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose BOP based mostly on Clutch reviews. We "interviewed" 3-4 design companies, but BOP stood out with their approach and offerings. The main decision point was their ability to incorporate a dedicated copywriter and SEO assistance.

Describe the project in detail and walk through the stages of the project.

The phases of the project were standard for a typical implementation: discovery, development, testing, migration, launch.

How many resources from the vendor's team worked with you, and what were their positions?

We had several people, some more involved than others. The main players were a BOP PM, designer and copywriter. They also brought on an oversight resource, which was appreciated.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our new website is BEAUTIFUL! We are so impressed with the design and the final result. The outcome exceeded our expectations and we could not be happier.

How effective was the workflow between your team and theirs?

We had one challenge that BOP quickly rectified. The original copywriter assigned was not a fit for us. Nothing personal, the verbiage just was not conducive to how we typically speak and express ourselves. We brought our concerns to the team and Jeremy suggested a resource swap. They acted right away and gave us a wonderful copywriter who really understood our needs.

What did you find most impressive or unique about this company?

The talent they have at BOP is incredible. Daniela, our designer, is truly gifted. Summer and Robyn (copywriter and oversight) truly understood how to create copy that sounds just like "us". Jess, our PM, took our concerns seriously and worked with me to get us back on track when we hit a roadblock with our first copywriter. This company really knows how to hire great people.

Are there any areas for improvement or something they could have done differently?

Even though we did hit a bump in the road on the copy side, things happen. No one could have predicted that. When it came up, they course corrected. That's all a client can ask for. Thank you!

BACKGROUND

Introduce your business and what you do there.

I’m the president of CheckSammy Technologies. We’re a global waste and recycling firm focused on aggregating data for our customers for environmental, social, and corporate governance (ESG) initiatives. We also focus on recycling, waste control, waste streams, and more.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bop Design?

We needed a new website.

SOLUTION

What was the scope of their involvement?

Bop Design created a complete custom website for us from start to finish. It was a six-month process, which included the initial outline, content creation, and the complete design of its look and feel. Then, they started helping us with on-page SEO and content marketing. We continue to build our SEO out with blogs and a call-to-action form.

What is the team composition?

We’ve worked with around 10 people from Bop Design, including their owner, project managers, content writers, and designers. During development, I had a weekly debrief with all of them.

How did you come to work with Bop Design?

I found Bop Design on Google.

How much have you invested with them?

We’ve spent around $100,000.

What is the status of this engagement?

We started working together around November 2020, and they launched our site in July 2021. However, our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our website’s look and feel is fantastic, and Bop Design’s work and design quality are excellent. However, as our efforts are focused on organic SEO, it is still too early to see results.

How did Bop Design perform from a project management standpoint?

Bop Design has met all of our timelines and budgetary estimates, and they’re extremely responsive. They use GatherContent, where we can go in, see the content, and make changes for them to implement. We also communicate via phone conferences and email.

What did you find most impressive about them?

Bop Design’s turnaround times, execution, commitment to details, and communication are impressive.

Are there any areas they could improve?

No. We’ve had a good experience.

Do you have any advice for potential customers?

Slower is faster. Take your time, work with them, and be patient. In the end, they’ll produce a great product for you.

BACKGROUND

Introduce your business and what you do there.

I work at ExtensisHR, which is a national professional employer organization (PEO). We help small and medium businesses with their HR needs and with gaining access to healthcare benefits.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bop Design?

We hired Bop Design to help us accelerate our marketing needs. We needed additional support specifically with our content marketing strategy as well as with our visual design strategy.

SOLUTION

What was the scope of their involvement?

Bop Design provides a full breadth of services based around our inbound strategy, utilizing content marketing and visual design to execute that. They help us with our SEO, web copies, blogs, and original content. The team also oversees our PPC ads and manages our Google and social media advertising. We use their designs for our display ads and text-based ads.

We began by outlining all of the keywords and key terms that we wanted to be ranked for on Google and, from it, built out a holistic content strategy that included our social media posts, blogs, web design changes, white papers, ebooks, and downloadable resources. They then built out a content marketing calendar based on that strategy, which we reviewed every month, and helped us manage our social media platforms across LinkedIn, Facebook, and Twitter.

We also provided Bop Design with our brand guidelines, parameters for the tonality we wanted to achieve, and the look and feel we were looking for. The team has been using that for all the materials that they delivered to us. 

What is the team composition?

We meet on a regular basis with a project manager and a copywriter, but we have their entire team working on our request as these came in. We also have access to their design team.

How did you come to work with Bop Design?

I have already been working with them for several years. Because they’re such a phenomenal partner, so I brought them in from my last company.

I originally found them online, but that was several years ago. I was really impressed with their services, their approach to the partnership, and how they collaborate with their partners as opposed to simply taking and executing requests. Bop Design really talked to us about what we were trying to achieve and what we were looking to do. They were a great extension of the team.

How much have you invested with them?

We’ve invested about $145,000. We pay $80,000 a year.

What is the status of this engagement?

We’ve been working together for a year a half.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve done really well in developing the necessary materials and tools to help get more leads for our company. Generally speaking, we’ve seen a dramatic increase in our web traffic. Our website has now become the main lead-generating tool for our business. 

Before I brought Bop Design in, we didn’t have a lot of resources, materials, or even an SEO program. The team has made a major impact on the inbound activitiy on our website. As of today, 100% of the closed deals in our marketing generated sales have come as a result of our website.

We had another company design our website but Bop Design’s content, resources, and SEO work really elevated everything. 

How did Bop Design perform from a project management standpoint?

They’re phenomenal. Bop Design really talks us through when we can expect something to be delivered and helps us with planning out the timelines. The team also makes recommendations when those materials will be ready.

We meet with weekly for a 30-minute check-in, just to make sure we’re all on the same page in case there are any changes. One good thing with Bop Design is that they are really good at being fluid. If something comes up, they are able to reprioritize and switch gears. 

We communicate through Zoom and email since we’re on the east coast and they’re in the west. 

What did you find most impressive about them?

The most impressive thing about Bop Design is their ability to be so collaborative while leveraging their expertise. They feel like an extension of my own team because they immediately understand the business, strategies, and plans. They’re just extremely easy to work with. 

Are there any areas they could improve?

Through the years, I’ve seen their services, communication, and processes become sharper. They just grow and become better with time, so I don’t see anything that needs to be improved that won’t get better the following year. 

Do you have any advice for potential customers?

Don’t be afraid to ask for feedback from the team. Really lean on Bop Design’s expertise and guidance because I myself could bounce ideas off them. You can dictate the process if you want, but you’d be doing yourself a disservice if you don’t collaborate with the team.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of SolusGuard. We provide hardware and software safety solutions to businesses to keep their employees safe.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bop Design?

We were pivoting our company and needed a new branding and marketing strategy, so we hired Bop Design.

SOLUTION

What was the scope of their involvement?

Bop Design has redone our logo, brand design, and website marketing plan. The team also oversees our SEO using Google Ads.

What is the team composition?

There are 4–5 members working with us, namely, Jeremy (Business Principal), Rachel (Content Marketing Director), Emily (Web Development Director), Robin (Web Content Director), and Chad (Marketing Specialist). We also interact with Dana (Project Manager) and Laura (Art Director).

How did you come to work with Bop Design?

I found them by googling B2B marketing agencies. I figured that, since they would come up first on search results, they were the best, so I decided to go with them. 

How much have you invested with them?

We’ve spent around the $250,000 mark.

What is the status of this engagement?

We first engaged them in November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Bop Design’s complete rebrand allowed our company to pivot successfully. It has been a complete game-changer for us.

How did Bop Design perform from a project management standpoint?

Bop Design’s project management is excellent. We normally correspond through email.

What did you find most impressive about them?

They’re clearly experts in marketing. They’ve got a really well-rounded team of highly qualified professionals.

Are there any areas they could improve?

I can’t think of anything.

Do you have any advice for potential customers?

Be flexible when working with Bop Design. They’ve got great ideas but are just as open to new ones.

BACKGROUND

Please describe your company and your position there.

I am a Client Experience Specialist at Olberding Brand Family. I was the project manager on our website project.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bop Design?

We hired Bop Design for the design, development, and launch of our four new websites.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for vendors who were experts in CX for B2B companies. We decided on Bop Design as we had the best connection with them and they provided the most impressive portfolio of work and recommendations.

Describe the project in detail and walk through the stages of the project.

We have four websites that we wanted to completely rehaul. We wanted them all to feel different so that they had their own identity, but similar enough to feel like they were connected. We walked through many weeks of proposals and once we finally decided on Bop as our vendor, it was off to the races. They provided us all of the promised items (mockups, copy, etc.) on our before their promised date. All "delays" or "holds" on our process came from us, the client, as we were a bit harder to tie down due to everyone's busy meeting schedules.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a large portion of the Bop Design team to begin with, but our constant communication was with our Project Manager, Jess, and our Web Development Director, Emily.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our sites are visually incredible and they offer a much better flow of engagement and experience.

How effective was the workflow between your team and theirs?

Our two teams worked together very beautifully. We streamlined communication to the best of our ability and nothing ever got lost.

What did you find most impressive or unique about this company?

It is most impressive to us how quickly and efficiently this company can move and switch paths. They were quick on their feet, and they didn't let anything slip between the cracks.

Are there any areas for improvement or something they could have done differently?

No. Like I said previously, the only slow downs were due to hold-ups on our end.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director of a technology company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bop Design?

We needed to redesign our website.

SOLUTION

What was the scope of their involvement?

Bop Design has done the website architecture, layout, and design. They’ve also created the site map, made recommendations, and done the copywriting. The project is launched, but we’re still working with them on revisions and new requests. 

What is the team composition?

I’ve worked with a project manager, a copywriter, a designer, and a programmer. It’s been about 4–5 people at different stages of the project. 

How did you come to work with Bop Design?

I found them on Clutch and decided to use them because of their overall well-rounded capability of both technical and branding services. 

How much have you invested with them?

Our company has invested over $30,000.

What is the status of this engagement?

Our engagement started in October 2020, and it's ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since the website has been recently launched, it’s hard to provide hard metrics. However, it has been received pretty well by external and internal users. 

How did Bop Design perform from a project management standpoint?

They have been very good at meeting deadlines.

What did you find most impressive about them?

I’m very satisfied with their work. 

Are there any areas they could improve?

I don’t have anything for them to improve. 

Do you have any advice for potential customers?

Allow the team to make recommendations because they’re really good at it. 

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing relations for New Source Corporation. We are stocking distributors of raw materials for the aerospace industry in the defense and commercial sectors. We supply metal such as aluminum and titanium extrusions to help build planes. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bop Design?

Our website was extremely outdated and incapable of keeping up with our growth. We wanted to have an accurate representation of who we are with an updated website and logo.

SOLUTION

What was the scope of their involvement?

Bop Design completely redid our website’s design and development. The site is built on WordPress. Their team also does our SEO. Based on a questionnaire we filled out, they helped us narrow down keywords that’d be most beneficial within our industry. They created an updated logo as well. Bop Design is currently working on marketing campaigns.

What is the team composition?

We worked with 6–8 people for the web development and added 2–3 people for marketing. We worked with one copywriter initially, but have a different one now. We also interact with Jeremy (Business Principal).

How did you come to work with Bop Design?

I found them on Clutch. They were one of the first companies I interviewed. Unlike other companies we considered, I appreciated that they listened to us and what we wanted rather than trying to convince us to do things their way. Jeremy had also done his research on our company and industry; he put together a great proposal.

How much have you invested with them?

We’ve invested $53,000. The web development was $50,000 and marketing is $3,000.

What is the status of this engagement?

We began working together around June 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website launched at the end of February 2021. We’re more searchable now with the keywords they used. Our company sent out newsletters to announce the new website, and we’ve gotten incredible feedback from some of our top customers about it. We’ve gotten responses and requests for quotes through the contact form on the site, as well as increased traffic.

Regarding the logo, Bop Design did an amazing job in balancing the similarities of our prior logo and modernizing it. They created a more aesthetically pleasing and modern design that pleases everyone concerned. Their team has exceeded my expectations and those of our company’s president, who was hesitant in the beginning. I couldn’t be happier.

How did Bop Design perform from a project management standpoint?

They’ve been great. We went into a busy season during the project, and they gave us just the right amount of push, staying on our case politely, to keep us on track. We expanded beyond the initial scope, which extended the timeline, but that was mostly on our end.

We communicate mainly through email. We do screen shares for them to show us how to use different programs and used Buzz Heard so they can teach us how to utilize and give feedback on presentations.

What did you find most impressive about them?

They’re extremely personal in nature. I feel like I can reach out to Jeremy at any time, and he responds quickly. They’ve never made us feel like we ask a bad question or that any issue was too small to be addressed. Bop Design is great at working with people who aren’t tech-savvy.

Are there any areas they could improve?

We had some issues with the initial copywriter. She didn’t grasp exactly what we did at first, so we had to repeat explanations and comments. She got it eventually. However, we have changed copywriters for the marketing and couldn’t be happier.

Do you have any advice for potential customers?

Ask all your questions early on; they will give all the answers.

BACKGROUND

Please describe your company and your position there.

I am the head of marketing for a new global infrastructure construction services and solutions integration company. We currently have 35 employees based throughout the world and our primary industry focus is the transportation (road, rail, airports) and industrial (oil, gas, and chemical) infrastructure industries. I oversee all aspects of marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bop Design?

As a new start-up company, we needed a website to best represent what we do, including the services and solutions we offer, the value and benefits we provide to prospects and customers, and also highlight the outcomes we enable customers to achieve.

We also wanted the website to support inbound marketing and to generate leads and we wanted to be able to attract a thought leader following, which includes peer members of industry, partners, and associations. We were also in the middle of branding ourselves and needed some help with that.

We requested a staged launch of the website. We had a major company launch event in Singapore coming up in a short period of time and needed a basic website live for the launch event and press conference. We then had specific sections and capabilities which we knew we needed for the website requiring a staged plan.

What were your goals for this project?

For our go-live of the website for our company launch, we needed a basic website, including our services, solutions, about us, and contact us. We also wanted to post our corporate launch video. We needed help with developing our branding and our logo too.

The launch event was a major conference and we wanted to be able to capture new contacts from the event via a contact form on the website. We needed the website to represent that we are a major contender in our field. Immediately after the event, we wanted to start working on further building out the website functions, including additional navigation bars and drop-down menus and selections.

We added a Resources navigation with our blogs, webinars, downloads, news, and case studies. We added a careers section and additional capabilities for our Partner's pages. SEO was a major concern of ours as well and we wanted a web design agency who really knew how to build a website to enhance our SEO.

Our expectations of the website were for it to function as a lead generation website, but also position us as thought leaders in our field.

SOLUTION

How did you select Bop Design?

This isn't my first, second, or third rodeo in launching a new website or microsites. Since the 90's I've launched several B2B websites, B2C websites, microsites, e-commerce sites, and subcontracted the Investor Relations portion of websites to an IR agency.

I went through a careful selection process to find a B2B website designer who was successful in what they do, understood the importance of building a website to enhance SEO, had great references and examples of work, who were not too expensive, and were willing to work with us on a staged website plan.

I researched website reviewers, including Clutch, to see where various web design companies fell within reviews and rankings. I had my spreadsheet with the following minimum requirements fields and did side-by-side company comparisons for 9 website agencies:

• Are they B2B, not D2C? We need strong experience in B2B.

• Experience in our Industry?

• Do they design for mobile, including tablets and smartphones with mobile indexing too?

• How do they approach site planning for usability, visitor ease?

• Can they provide content management or marketing solution for a website? Do they use WordPress or some other custom backend CRM? Can we make edits and updates ourselves without having to go through them?

• How strong are they in SEO site implementation and do they realize how critical it is, especially when the site is designed, in page URLs, tag management, and content implementation?

• How does their website look and rank?

• How are they tracking insights and gathering ROI data on websites? Ex: Google Analytics and others? Do they have visitor tracking?

• Can they create workflows to import contacts/leads/subscribers to our CRM?

• What testing do they do as they build and populate the website?

• Hosting services, speed, security, and cost?

• Inbound marketing, how do they populate content for followers and conversion?

• Can they support blogging?

• What’s the design/build process?

• Can they provide site maintenance after the site launch?

• Who will be assigned to us, schedule, availability?

• How do they rank among web design agencies?

• What are they and their talent doing to stay up to date on website algorithms and to keep us up to date?

• Do they provide a website user manual?

• Can they provide 3 references?

• Can they provide additional services for us, including branding, logo design, colors, ppt templates, and create our LinkedIn home page for us?

After my research and a few conference calls and presentations with Jeremy at BOP Design, which included a presentation to our CEO, COO, and Head of Business Development, it came down to two final agencies. My decision and recommendation to our CEO was to hire BOP Design.

OP met all of our requirements. Their availability and response time was immediate and out of all the agencies I interviewed, BOP was most on the ball with providing a proposal, references, web design, branding, and logo design questionnaire, website buyers guide, and additional resource materials.

They understood how important it is to position our company as a leading digital services and solutions company and as an industry thought leader. They understood how important content marketing is for our website to support inbound marketing, thought leadership, for our community.

They are very well respected for web design and SEO, and they are also hired by SEO specialty agencies to build websites for them. They have been doing this for several years and their team has the experience to support our needs. They are on top of new website trends and algorithms. They understand what we want to accomplish.

They are in it for the long haul, not a short sale. They provide continued support. They also have strong branding experience, which we also needed help on at the time. Their pricing is good.

While they came in a couple of thousand dollars higher than the opposing agency, it certainly wasn’t enough to make a difference in the decision. Their process is great. They provided excellent examples and references.

Describe the project in detail.

As a startup organization, we were building a site and its contents from scratch and BOP Design worked with us to accommodate our needs and developed a staged plan for the website and its contents. We also asked BOP to provide additional marketing services for us as well.

The initial stage of our agreement included a stakeholder discovery session, site design, basic navigation, initial content for specific brands, and on-page SEO. We utilized BOP for initial branding and they also designed our LinkedIn corporate page, and our PowerPoint template.

The second phase included on-going content, blogging, email template branding, newsletter, and other content. Once we had enough content, BOP added our "Resources" to the main navigation to be the home for our blogs, downloadables, webinars, and more.

BOP worked with our CRM support team and our webinar hosting platform vendor to add our on-demand webinars and webinar registration to the Resources section of our website. Additionally BOP Design has been helpful in specific workflows for contacts/leads from the website into our CRM.

We moved to a monthly web design and services retainer agreement with BOP and they continue to build and manage our website. We renewed our agreement for 2021 and continue with ongoing website projects, but additionally, BOP has helped us with other marketing projects and has taken on our Google Ad campaign.

What was the team composition?

BOP Design provided a supportive team, including a principal lead, lead designers, and writers. They also utilized an excellent website sandbox tool for reviewing drafts and content. This team worked primarily with me, but also with two of my marketing colleagues.

Depending upon the different website projects we were undergoing, BOP Design would assign the right team member(s) from their side to support the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

BOP Design met all of our website milestones as set forth in our original plan. Additionally, they provided expert guidance on the best way and best methods for implementations and features and functions we wanted to add to the site.

I can go to BOP with an idea or even an idea a colleague has and I can get a well-thought-out professional response from them. They listen to our requests and think them through.

When we get a wild request from a colleague who thinks we ought to do something with our website because so and so does it, I am able to ask BOP what they think and they are able to provide me with a response of why it is or is not the right thing for us to do. I have had several requests from other organizations, asking who designed our website and I refer them to BOP Design.

How effective was the workflow between your team and theirs?

BOP managed our website projects very well. Aside from the initial stakeholder discovery session with myself, our CEO, COO, and Head of Business Development, and a few others, BOP really took time to understand us and what we do.

We had weekly, then bi-weekly touchpoint meetings and BOP also has a project manager assigned to our account, with whom we try to drive everything through. BOP would submit concept ideas to us, then once approved would have their development team build out the pages.

We also utilized a webpage review sandbox tool, which was pretty cool. In addition, we would communicate via email on the status of projects and we'd also deal directly with other BOP team members as appropriate, for other marketing-related projects, including, for example, their writer who was helping to write our blogs to be posted on our website.

I often joked to BOP, telling them they will need to project manage me, to keep me on track because I was so focused on other marketing-related projects from my day-to-day job. They do a fantastic job!

What did you find most impressive about this company?

I had specific requirements from a B2B website design agency and I performed stringent comparisons of 9 agencies, including two others who are Clutch reviewed agencies and BOP Design was the clear winner.

Bop hit the mark with understanding what we needed to achieve and understanding our vision of driving rich content, thought leadership, building a community, and inbound marketing. BOP Design response time and follow-up are impeccable.

They were willing to accommodate multiple time zones from all over the world for initial meetings with stakeholders. They continue to be this responsive and super easy to work with.

BOP provided pricing options and a well-thought-out methodology for pricing for a staged approach to building our website -- from building a basic site for go live to the pricing structure for additional navigation and content build-up through to the inclusion of blogging and other content marketing.

Are there any areas for improvement?

BOP Design is an excellent website design agency that we were lucky enough to find who also performs other marketing agency work as well, which we take advantage of. I don't think there are any areas where BOP needs to improve.

In fact, I've often laughed and told them they need to project manage me so I can be sure to be responsive and timely with what I need to provide to them so they can do their job.