BlueLabel

BACKGROUND

Introduce your business and what you do there.

I'm a digital marketing manager at a chocolate production company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Label Labs?

We do a lot of B2B marketing, so we wanted to have a brand awareness tool that our distributors could use whenever they needed more information about us.

SOLUTION

What was the scope of their involvement?

Blue Label Labs designed and developed a mobile app for us. We have four different types of users, so the app offers four types of experiences. For example, people can use the app to create a recipe with our chocolate or they can use a fluidity chart or a pairing tool, which allows them to compare chocolate based on flavors. This is an iOS app and Blue Label Labs handled both front- and backend development.

In addition, they built a custom CRM for our backend (we use Foursquare to get people to create an account on our website).

What is the team composition?

They had the most talented team compared to the other agencies we reviewed. Also, they had a lot of engineers on staff, which was one of the decisive factors for us.

How did you come to work with Blue Label Labs?

We work with Danny (Creative Director, Blue Label Labs), Darell (Program manager, Blue Label Labs), and Bobby (Co-Founder and CTO, Blue Label Labs).

What is the status of this engagement?

We started working with them in July 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The app was very well received by our internal team. We've done a few tests with our users and chefs and the feedback has been positive.

How did Blue Label Labs perform from a project management standpoint?

They're very responsive and solve any problem as quickly as possible.

What did you find most impressive about them?

Their project management skills are fantastic. Sometimes, they had to deal with our headquarters and they've handled everything very well.

Are there any areas they could improve?

Not at the moment.

Do you have any advice for potential customers?

Have a clear idea of what you want to accomplish and they can take care everything else.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO at Hailify, a ridesharing app. We created a platform that allows you to automate the entire process of being able to drive for more than one company seamlessly and automatically without having to touch your phone.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Label Labs?

I had an idea for the app and needed help developing it, specifically regarding how to address the problem I saw, what we can do about it, and how to build it.

SOLUTION

What was the scope of their involvement?

We worked together all the way from conceptualization to design, development, implementation, and alpha and beta testing. This also included market validation, understanding the product/market fit, and competitive market analysis. They even helped us through the product launch as well.

The Android mobile application was developed from scratch. Blue Label Labs helped build our initial UI/UX, the first design mockups, and the entire feel of the app after the onboarding process.

If I ever need help, I’ll contact them with questions, and we keep in touch since we’ve developed a great relationship. We’ve transitioned to our own internal development team now which Blue Label Labs helped me put together. They really understand what tech companies and startups need.

What is the team composition?

I worked with several different people based on the project’s needs. There were people that were consistently assigned to the project, such as a project manager and a developer. I also worked with their creative director and even got to know their founders very well, who would help me out as needed. They’d be on calls with me late at night or would walk me through certain things just to help us get things done. I also interacted with their head of business development and the head of UI/UX.

How did you come to work with Blue Label Labs?

I did a lot of market research on software development companies in the area and met with quite a few. I was looking at pricing, the solution they could offer, and the feel I got when I met them. It was important to me to feel comfortable with who I worked with.

Blue Label Labs satisfied all those requirements. They had the best solution and I really liked the team. At our first meeting, we sat in their conference room and met a bunch of their members. They introduced me to who would be working with whom and what each person does, so I felt that comradery from the get-go.

How much have you invested with them?

We spent over $100,000 on this project.

What is the status of this engagement?

We started working together in September 2017 until November 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I’d bring the app to friends or family and ask what they thought about it. I judged how good Blue Label Labs performed by that and whether they were meeting deadlines. They performed exceptionally well.

How did Blue Label Labs perform from a project management standpoint?

They were great in this regard. I really liked the weekly meetings with their project manager during which we’d talk about what has and hasn’t been done and if deadlines were being met. We’d also address any questions or concerns I had. Additionally, their availability was great. I was able to call them and get my questions addressed as needed. Even if they didn’t have the answer, they’d go figure it out and get back with me in a very timely manner.

What did you find most impressive about them?

Blue Label Labs’ ability to understand startup needs and their willingness and ability to work with clients to get the desired product is remarkable. They really worked with me, and they love that excitement of creating something new.

Are there any areas they could improve?

There was a bit of a lag to actually get development going after the conceptualization phase. Though it would’ve been better if that transition were immediate, deadlines were still met once the development started, so it may just be something normal.

Do you have any advice for potential customers?

Be open about the project’s needs and the company’s situation. Don’t go in there seeking a bargain or trying to negotiate things; it doesn’t lead to a great relationship. Clients should want to have a good relationship with Blue Label Labs. They’re great people who help out a lot, and the more open a client is, the more open they’ll be as well.

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of an on-demand delivery service based in Syracuse, New York.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Label Labs?

We engaged Blue Label Labs to help us design and develop a web and mobile app.

SOLUTION

What was the scope of their involvement?

Blue Label Labs designed and developed our web and mobile app (iOS and Android) from scratch, which included creating wireframes and requirements. They even assisted with some additional business management on our end.

Features of the app allow users to connect with on-demand drivers in the area and accept deliveries directly through the logistics dashboard. Our team is able to monitor user activity from the web-based platform they built as well.

What is the team composition?

We've worked with eight or nine people, including both of the owners, a project manager, a software engineer, and a designer.

How did you come to work with Blue Label Labs?

I found them online and decided to work with them because they seemed small enough to be able to give us the kind of personal attention I wanted out of all the vendors I considered.

How much have you invested with them?

We've invested about $180,000.

What is the status of this engagement?

They completed the bulk of the work from around October 2017 to July 2018, but they continue to provide ongoing maintenance.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven't launched the app yet, but I'm very happy with the final product. Blue Label Labs created a high-quality, user-friendly app that I'm excited to show potential customers.

How did Blue Label Labs perform from a project management standpoint?

I talk with our designated project manager three to four time a week; he's always available when I need to reach him. We track most project tasks through Trello, so I can see exactly what the software engineers and designers are working on.

What did you find most impressive about them?

Due to their size, they're able to give their customers a lot of personal attention. Outside of just building software, they've also helped us on the business development side of things, including some key aspects of our company—I never expected to get that from a software development company.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and operator of GATBE, LLC. We’re a mobile app development firm that builds and launches mobile games for Android and iOS.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Label Labs?

I had the idea and all the marketing for the business concept mapped out, but was new to the development space. I was looking for a partner to develop our app and bring it to market.

SOLUTION

What was the scope of their involvement?

I engaged Blue Label with the idea and we worked together to refine and evolve the concept. Once it was ready for production, we contracted them to manage all aspects of development. This included several APIs and integrations to third-party services including social media platforms and PlayFab as a leaderboard portal. We used Amazon Web Services (AWS) for cloud support.

They initially built the app for iOS with further development on the Unity engine. We eventually went on to build it for Android. Both apps are live.

What is the team composition?

I primarily worked with a project leader and two ideation specialists during the planning process. Once the project was scoped out, we brought on a developer as one of the ideation partners scaled back. There was also a designer that helped plan the layout of the app early on, and a marketing specialist that’s just joining the team.

How did you come to work with Blue Label Labs?

I was researching several companies and found Blue Label Labs on Clutch. They quickly rose to the top of my shortlist.

How much have you invested with them?

We invested over $200,000 on the project.

What is the status of this engagement?

We started working together in April 2017, and they’ve provided ongoing maintenance since the apps launched earlier this year. We’re just starting the marketing process now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Without any marketing apart from social media connectivity, we’re already at 1,000 downloads. We’ve seen over 50% retention so far, which is a great start as we prepare to scale up promotional efforts. The apps have received a great deal of positive customer feedback on the App Store and Google Play store, which primarily focus on the consistency and functionality. There have been no significant bugs, which is an impressive accomplishment for a project of this scope.

How did Blue Label Labs perform from a project management standpoint?

We started with a project management tool that I hadn’t used before, but eventually moved to Trello due to the nature of the project. I needed something that was clean and easy to interact with. It was always clear where things stood and what was being developed. We had weekly calls to discuss project status and consider new ideas along the way. The project took about two months longer than the initial schedule, but they provided feedback along the way to help me understand the delays. The final product exceeded all expectations.

What did you find most impressive about them?

Blue Label made clear that they were invested in this idea. Throughout the project, they brought on and consulted a variety of resources that added tremendous value. Our project manager has been very successful in bringing new resources up to speed, and there’s been an element of continuity across the various aspects of the project. I’ve really appreciated their holistic approach to the project. Other companies I was considering didn’t offer the full-service package that Blue Label does. Their breadth of expertise makes them a unique and valuable partner.

Are there any areas they could improve?

At times, they did not keep me updated as thoroughly as I had hoped. I was working on a variety of other projects at the time and requested that they keep me as thoroughly updated as possible throughout the process, and there were times that they did not deliver on that. This wasn’t a frequent occurrence, and they adjusted their processes immediately upon my highlighting the issue.

BACKGROUND

Introduce your business and what you do there.

I run a mobile gaming company that puts out apps for iOS and Android. I do a lot of the design work and engineering.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Label Labs?

My background is engineering, but since I run the business, I’m responsible for a lot of other things. I wanted to bring in somebody else with solid expertise to handle the backend services.

SOLUTION

What was the scope of their involvement?

We originally had design plans for a number of game features that we wanted to do through Google’s Firebase, which offers functionality like databases, analytics, push notifications, and cloud syncing. My team fleshed out an initial plan for how these features would work so that we understood what the backend should look like. We then passed those specs off to the project manager at Blue Label Labs.

After some discussion about what our needs were, they assigned the project to someone on their side, and we’ve spent the past year going back and forth on the development. Some of the features are time-sensitive and require quick deadlines, but other features are experimental and we can take more time to build those.

What is the team composition?

I’ve worked primarily with three people: a lead engineer, our project manager, and then the engineer who’s assigned specifically to our project. At one point, they also brought in an additional engineer for short-term help.

How did you come to work with Blue Label Labs?

I received a recommendation from a friend who’d worked with them before. Blue Label had a wide range of expertise that made them attractive for a long-term partnership.

How much have you invested with them?

We’ve spent $20,000–$30,000.

What is the status of this engagement?

We started working with them in February 2017 and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We look at success in terms of features being completed for our apps. Now that we’ve worked with them for a full year, we’ve been able to see their process on several projects and they’ve made it successfully through the full cycle of implementation, deployment, and bug-fixing multiple times.

How did Blue Label Labs perform from a project management standpoint?

I frequently served as a project manager on our end, so I interfaced with their project manager to keep track of everything. In some cases, they’ve offered us the option to sidestep a project manager and just work directly with their engineers, which has also worked well because the schedules synced nicely. We use Slack and email to keep in touch, so there’s pretty immediate feedback. We also have our own internal ticketing system that their engineers use, which has been nice as far as integrating them with our team.

What did you find most impressive about them?

We needed talented people who we could trust with sensitive data and access to our projects. Blue Label Labs has lived up to both of those expectations and earned the recommendation I received.

Are there any areas they could improve?

We could work on communicating better when it comes to scheduling and setting priorities. I’m not sure if the issue is the tools we’re using or something else, but I feel like we could improve that process.

BACKGROUND

Introduce your business and what you do there.

I work in the product development department of a radio station, overseeing several mobile apps and websites.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Label Labs?

We were looking for a vendor to develop an Android and iOS app for one of our news talk radio shows. Our previous app was about five years old and in need of a redesign.

SOLUTION

What was the scope of their involvement?

Blue Label Labs designed and built native iOS and Android apps, including frontend design and the implementation of existing backend APIs. Features included editorial rich content, audio, video, and pay gated content for subscribers.

We worked in pretty agile environments, including two-week sprints and a couple of day-long development sprints towards the end.

What is the team composition?

We worked with one designer, two project managers, and about eight developers.

How did you come to work with Blue Label Labs?

Our radio show host and his team canvassed for a vendor and recommended Blue Label Labs to us.

How much have you invested with them?

We invested just under $200,000.

What is the status of this engagement?

We started working with them in September 2017 and launched the app in January 2018, followed by a 60-day maintenance period. We're in the process of working with them on a second project to incorporate more features into the app.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The app Blue Label built peaked at No. 2 for news apps in iTunes during the first week of its launch. Previously, it ranked around No. 134. We've increased usage by a consistent rate of eight times our previous average. Their team has also been very quick to fix any bugs as needed following the launch.

How did Blue Label Labs perform from a project management standpoint?

We communicate mostly through phone, email, Slack, and Trello. Their team is always quick to respond, getting back to us usually within 30 minutes during working hours.

What did you find most impressive about them?

They truly understand the needs of their clients and proactively push the envelope to achieve those needs. Their willingness to extend discovery sessions to help us build the best product was invaluable.

Their developers are also extremely talented. Despite the fact that they're located in India, their work rivals that of many US-based vendors I've seen.

Are there any areas they could improve?

They could have done a better job notifying us on the pacing of the project against their original estimate both in terms of cost and timeline. As we begin the second project, we now routinely check in to ensure pacing is moving along as expected to avoid any headaches.

Do you have any advice for potential customers?

Make sure your team is meeting regularly with Blue Label's team to go over budgeting and pacing as the project progresses.

BACKGROUND

Introduce your business and what you do there.

I’m the IT manager for a nonprofit organization that helps women back into the workforce. We have multiple programs, including suiting and professional women's groups. I oversee all aspects of IT: servers, emails, desktops, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Label Labs?

We wanted to create a mobile app for our digital platform that provides women the ability to access our programs online.

SOLUTION

What was the scope of their involvement?

Blue Label Labs did a pre-evaluation and gave us a budget and overall scope for the work that was required. We wanted the app to be a one-to-one replicate of the website, and they captured all that, even though we were still developing the site while they were developing the app.

They built the app in a hybrid environment; it’s single-code based on both iOS and Android. They did all the mobile app development, from start to finish. It serves as a digital platform for clients to learn about our programs, and there’s also a quiz at the end that we’re able to track. We were extending our learning platform digitally, and the app serves as a way to transcribe that into the digital world.

What is the team composition?

My main points of contact were their head of development and project manager, and there were a few people in the beginning who did the mockup. Other than that, we also had one main developer.

How did you come to work with Blue Label Labs?

I found them on Clutch. I looked at a lot of companies because it was a large project. What I liked most about Blue Label Labs was that they’re local and they’d worked with nonprofits before, so they knew how to fit in our budget.

How much have you invested with them?

We spent around $60,000.

What is the status of this engagement?

We started working together in April 2017, and the app was delivered in December.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven't fully launched the app out to our clients, so we don’t have any qualitative data. The app is working as intended, though, and we’ve fixed all the outside bugs. Our executives like the layout and how well it portrays the website.

How did Blue Label Labs perform from a project management standpoint?

They were satisfactory. Sometimes communication was a little messy because information wasn't relayed properly. Usually, the developer would tell the project manager who would tell me, and that system sometimes caused issues.

We mainly used Trello to track what the developers were doing, where we were at, and any bugs. We also communicated via email, and we had weekly conference calls.

We didn’t finish the app on the estimated deadline, but that’s because of a bug that cropped up late in development.

What did you find most impressive about them?

Their whole team was attentive to detail.

Are there any areas they could improve?

No, not right now.

Do you have any advice for future clients of theirs?

Have a proper scope laid out prior to reaching out for development.

BACKGROUND

Introduce your business and what you do there.

I'm the founder of a social media app for brand builders. Our customers are small business owners, online influencers, bloggers, social media celebrities, etc., and they create partnerships among themselves.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Label Labs?

I needed a firm to build our initial iOS app.

SOLUTION

What was the scope of their involvement?

I had preliminary high-level wireframes, but Blue Label Labs predominately started from the beginning. They did everything from requirements gathering to the app design, and we used Envision so I could track what the app, user flow, and UI looked like.

Beyond that, they also developed the frontend and backend of the 1.0 version. As of now, we’re just planning on the iOS version. Some of the features include group chat to create partnerships, direct messaging, and Stripe integration for payment.

I’ve also talked to their marketing department to work on Facebook ads.

What is the team composition?

I had a project manager, designer, and a few development team members. Bobby, their CTO, was also on my project.

How did you come to work with Blue Label Labs?

I did a lot of online research and saw some good reviews for them. I reached out to them and met with Zack [Head of Business Development, Blue Label Labs]. The conversation went well, so I met with a few team members and thought we could work well together, so I hired them.

How much have you invested with them?

I spent about $100,000. I wasn’t expecting to spend that much, but the scope changed a bit, and the quote increased.

What is the status of this engagement?

We started working together in January 2017, and the app launched near the end of May.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

This is our first version, so it’s hard to tell. It’s a good start, and the look and feel of the app are clean. I provided a lot of guidance, and they gave me exactly what I wanted, and the app’s attracted the right audience so far.

How did Blue Label Labs perform from a project management standpoint?

We had a few problems with project management, but things eventually got better. We communicated through email and tracked progress in Trello. I’m glad we had a tool to keep track of the priorities. They have a team that's offshore, so there was a time delay, but whenever I raised an issue, they were pretty quick to adjust things.

What did you find most impressive about them?

Their business development side is great. When I needed help, Zack was always there, and Bobby was attentive during the whole project. Stewart [Business Development, Blue Label Labs] provided all the tools and connections I needed to get the best app possible.

Are there any areas they could improve?

Communication could have been better, but it may have just been my project manager.

Do you have any advice for future clients of theirs?

Set expectations up front and don't be afraid to ask questions. Make sure that communication flows well and it's your style of communication.           

BACKGROUND

Introduce your business and what you do there.

I came up with the idea for an app called “HowUDish,” which is now available for iPhone. It recommends dishes at nearby restaurants that fit a specific diet, like vegan, gluten-free, low calorie/carb, or balanced high protein. The main interface uses a location-based swiping methodology. Based on a user’s specific profile, several cards appear that feature food items and indicate where they’re offered.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Label Labs?

As this was my first foray into development, I needed someone to execute all aspects of my initial idea, using a list of available data sources. Swiping for inanimate objects differs from networking apps like Tinder or Bumble. The process of combining and standardizing data from disparate sources was much more complicated than anticipated.

SOLUTION

What was the scope of their involvement?

Blue Label Labs developed an understanding of my goals and masterminded how it would look, including UX/UI. Rather than using a rigid methodology, they developed new ideas and tried different strategies I suggested. Once the design was completed, they focused on making it workable. A backend developer completed the actual coding, and they managed that entire process.

They haven’t formally worked on our marketing strategy or branding, but have offered advice in more casual conversations. Our app is currently just for iOS. If all goes well, they’ll build the Android version next year. They made a rudimentary landing page, but a functional web version might be a plan for later on.

What is the team composition?

We worked most closely with a relationship manager, designer, and Bobby Gill, the head of the company. Their backed developers are located in India.

How did you come to work with Blue Label Labs?

I'm proud to say we partially found them on Clutch.co., along with other testimonial and review sites. I first reached to 10-15 developers, which we narrowed down to 5-6 local vendors. I’m based in New York and believe in direct, face-to-face conversations for this type of project.

How much have you invested with them?

We’ve spent between $140 - 150K so far.

What is the status of this engagement?

We formally started work in April 2017, after I approached them in March. The first iteration of the app (the MVP) was released at the end of October. They're continuing coding work on premium features and a social networking component.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the app is in its early stages, I don’t have many metrics to share. It was purposely designed for release before the full version was coded, so it could be available for New Year's resolution dieting. There've been approximately 1,000 downloads so far, and our 71 reviews average 4.5. It's been well received in terms of user presentation.

Since this is my first software development project, I would initially get frustrated by the number of times I saw crashes or bugs. They did a great job of fixing issues, although I’d often notice them first. The quality assurance has been fairly good.

How did Blue Label Labs perform from a project management standpoint?

We communicated with developers mostly through Trello. They gave the prompt responses I expected, even during off hours like nights and weekends. This was critical, because the logical flaws I’d notice often had tight timelines to be corrected. They worked patiently through several iterations of the product.

What did you find most impressive about them?

Their competitive advantage lies in their employees’ integrity, flexible methodology, and engaging pedagogy. Bobby is very skilled at everything he does, and he has a good temperament for understanding and educating clients. He’s well versed in solving challenges that pertain to specific projects.

I view them as partners. Their team is passionate and willing to experiment. They’re invested in their work with clients, beyond just a paycheck. Going above and beyond the services I paid for, they’ve embraced our unique approach and executed it well.

Are there any areas they could improve?

A few things were missed during the initial discovery stage that caused major issues in the middle of actual development. To their credit, they remedied the problem and comped the ensuing related work. I can trust that they're charging me fairly; I only pay for work that’s done successfully.

Do you have any advice for potential customers?

Our issues with the discovery phase could have been unique to our non-traditional app. It’s important to anticipate problems, which are bound to happen. How the vendor reacts is what counts, though, and Blue Label consistently responds in the right way.

BACKGROUND

Introduce your business and what you do there.

Isaac: I’m the CEO of FlockIt LLC. We’ve created the ultimate mobile tailgating application, Flock, for which we currently have 150 users.

Howard: I’m the COO. We just launched our app last week.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Label Labs?

Isaac: We needed more developers when we first started considering Blue Label Labs. Neither I nor Howard had any sort of coding background, so we were looking to them to provide that expertise, as well as design the user interface and user experience.

SOLUTION

What was the scope of their involvement?

Isaac: Initially, we asked them to develop an app that would give users the ability to find, join, and create tailgates in 15 different university locations for the D1 NCAA football season. They were able to establish all 15 universities, and now users are able to create those tailgates no matter which location they’re at. Even for away games, users are still able to find the tailgates at their own universities.

We’ve been able to supply our target audience with an app that encourages them to gather and celebrate sports. Blue Label Labs allowed us to customize what we actually wanted to go into the Apple Store, and then they submitted the updates and changes as we went along.  

Howard: The app also creates loyalty to the teams because users can choose their favorites. They can switch teams depending on their decisions, and also chat about tailgates. Users are also able to load pictures and videos.

The initial scoping process was great because it gave us a full view of their iterative development capabilities. They provided ancillary services around marketing, and also helped immensely with branding. We went through a design process, and since we had prepared detailed user requirements, the entire process went smoothly. They were mainly working to refine our requirements.

They helped tell the user story and articulate it in a way that could be translated into the development process. Blue Label Labs did a great job of interpreting and distilling what we intended for the functionalities in order to design the end product.

They took us through sprints, which they compounded into our MVP [minimum viable product]. They also helped prioritize what was most important, then they brought that added value into the outcome while staying within our budget.

They also built custom background technology for the app. They have extensive experience in both iOS and Google platform development, but our budget only allowed for iOS.

What is the team dynamic?

Isaac: In total, we had ten team members from Blue Label Labs. We interacted with four of them on a daily basis. The CTO and CIO were active in the entirety of our development process.

Howard: Our team works closely together. We had a couple UX designers, as well as one UI designer. We also had an offshore development lead, a QA lead, and a project manager who oversaw the process.

How did you come to work with Blue Label Labs?

Isaac: They had award-winning apps, which increased their value to us. We searched on Clutch for a while, and we compared many different development companies. Blue Label Labs stood out from their competitors.

Howard: We were drawn to Blue Label Labs because their site featured existing references for other apps they’d built, which we were really impressed with. Their company was also on the East Coast, and although they had offshore developers, the fact that they were in the same time zone was attractive to us.

What is the status of this engagement?

Isaac: We started working with them in June, and the app launched October 25. Our relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Isaac: The app has only been released for a week, but our ROI [return on investment] has already reached 150 users, which is exactly what we expected. It’s great to have all of our needs fulfilled. Our app also boasts a 5-star rating in the Apple Store, which comes from 16 separate reviews. All of the feedback has been extremely positive.

Howard: Currently, the number of downloads and engagement, including how long people stay on the app, are the two most telling metrics. We didn’t really build into our admin tool because of budget concerns, but we plan to implement analytical tools during the next phase. We were supposed to launch in December, but due to jointly working on the scope and finding ways to do things differently, we were able to launch much earlier. We are very pleased.

How did Blue Label Labs perform from a project management standpoint?

Isaac: We have the tendency to look too far ahead into the future, but Blue Label Labs was able to bring us back to reality so we could focus on our short-term goals. Their project management was great. We used Trello to communicate, along with email, phone, text, etc.

Howard: They have a high level of communication, and I’ve been very pleased with David [Project Manager, Blue Label Labs]. We are a dual team, and since we’re so close to the project, we miss things sometimes. David kept bringing us back to our mission and our vision, and he always asks questions to better understand our intent. He knew our main goal was engagement, so he provided suggestions regarding a much larger approach during the development process.

We also used UberConference and InVision.

What did you find most impressive about them?

Isaac: The value that they provide is their most impressive attribute. We had a lot of specifications for user stories, and everything that we’d outlined for any company that we could have used for development. Blue Label Labs gives us succinct value, which makes them stand apart from competitors. They are very professional in their development, and their executive leadership has been absolutely incredible and unexpected.

Howard: Due to their experience with other apps, they were able to tell us what they’d seen in the past. They provided suggestions that kept us from making mistakes, and also helped us fill in the gaps when we were considering all of the possibilities.

They helped create a culture around our app, and they truly want it to be successful, which has been incredible to witness. Many of them knew nothing about football, but we’ve helped them learn. It’s like having a team that became a family.

Are there any areas they could improve?

Howard: They may be generating a lot of demand, but I sometimes find that some resources are pulled in a lot of different directions. I’m aware that it’s tough to have a fully dedicated staff on one particular project, but their growth is at a point where they may need to increase their staff.

We are a relatively small project compared to some of their other clients, and although I feel like their first priority most of the time, there has been some resource contention. This hasn’t impacted their ability to meet deadlines, but it has caused a bit of frustration on both sides.

Do you have any advice for potential customers?

Howard: Potentials clients should approach the project with an open mind instead of preconceived notions. They should stay true to their strategy, vision, and mission, but also allow it to evolve based on Blue Label Labs’ experience. When we gave them control sometimes, it helped us, and we got much more out of the app by letting them take ownership. They became a part of our team.