Blue Meta

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of The Gaming Stadium.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with blue/meta?

We were a new company and were looking to build brand awareness and drive registration for events we were doing prior to our opening.

SOLUTION

What was the scope of their involvement?

We started with a discovery meeting, where we laid out who we are and what we’re doing, as well as the potential challenges we’d be facing as a startup with limited bandwidth.

We were able to build out a plan that would accomplish our goals and utilizing technology like Facebook Ads and Google Ads. That led into roadmaps, and regular ongoing meetings. They leveraged those digital advertising channels to drive people to our website to sign up for our newsletter and promote our events as we led up to our opening.

How did you come to work with blue/meta?

I worked with the co-founders previously and had seen the work that they do. We still went through a formal RFP process, and they had the best plan by far. They’re both gamers and understand our industry, which was important as well.

How much have you invested with them?

We’ve invested $50,000.

What is the status of this engagement?

We began working together in October 2018 and wrapped up September 2019. We only stopped because we brought an internal person onboard.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When it came to driving visits to our registration page, we jumped up 35% from the previous year. Using the ads they’d done, we were able to track all of the data. We also saw a 17% increase in ticket sales through their digital campaigns. They set a clear expectation at the beginning and followed through to make sure that expectation was met. They were very honest and realistic. If things didn’t go as planned, they scheduled a meeting so we could strategize on how to meet that goal.

How did blue/meta perform from a project management standpoint?

They’re fantastic. Their attention to detail and service was through the roof. We could contact them at any time. They had great communication and I still talk to them 1-2 times a week. If we ever needed to engage an agency again, they’d be our first call, no questions asked.

What did you find most impressive about them?

They empowered us to help with the work, which helped us stretch our budget for more ads. Even when we hired our in-house personnel, they helped and aided with that transition process.

BACKGROUND

Introduce your business and what you do there.

We’re a manufacturer of terpenes for sale into the cannabis industry. Terpenes are a biomedical compound produced by over 20,000 plants in nature, one of which is cannabis. I’m the sales and business development manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with blue/meta?

We were looking for local, open-minded, non-discriminating digital marketing to help us with some very short-term objectives.

SOLUTION

What was the scope of their involvement?

They provided digital design, website enhancement, and a trade show digital strategy and execution. They’re currently working with us to build our SEO potential and increase our online sales through e-commerce.

What is the team composition?

We’ve worked with up to four members of their team.

How did you come to work with blue/meta?

I did some research and came upon blue/meta and chose them among a pool of candidates. I liked their portfolio, their approach, and their willingness to work with such a new sector like ours.

How much have you invested with them?

We’ve invested $7,000 – $8,000 so far.

What is the status of this engagement?

We began working together in November 2019, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve helped generate more revenue, and they’ve been extremely flexible with the way the market has changed due to COVID-19. We’ve received incredibly positive feedback on our website and they were instrumental in delivering on time and on budget. 

What did you find most impressive about them?

They’re genuinely interested in our business. They’re always eager and available to contribute.

Are there any areas they could improve?

They could maintain their attention to detail going forward.  

Do you have any advice for potential customers?

My advice is to put it all on the table. Trust that they can pick and choose where strategies will take off from, but make sure they’re fully integrated. Don’t try to box them into a corner.

BACKGROUND

Please describe your company and your position there.

We provide outsourced HR and health & safety service to small and medium sized businesses to help them be compliant with legislation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Meta, and what were your goals?

Digital strategy and implementation across multiple channels. Goal to increase lead-gen and in-turn, revenue and new client acquisitions.

SOLUTION

How did you select this vendor and what were the deciding factors?

RFP process with 6 agencies. Met with all and narrowed down.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Discovery phase, knowledge and data sharing. Detailed strategy doc outlining target audience, creative exploration, key messaging and UVPs, campaign theme and budget allocation and estimated impressions, CPMs etc.

How many resources from the vendor's team worked with you, and what were their positions?

CEO, CMO, account director, art director, digital marketing specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Extremely successful initial awareness drive with much lower CPMs than a previous agency we had worked with

How effective was the workflow between your team and theirs?

They've been very collaborative, especially in the discovery phase. We also had regular meetings to follow up on performance and upcoming ideas for campaigns and creative.

What did you find most impressive or unique about this company?

Good people and knowledgeable about their trade. They put multiple internal resources in the project and not just 1-2 people. Also like how they proactively introduce new creative into the campaigns.

Are there any areas for improvement or something they could have done differently?

no