What was the scope of their involvement?
I asked them to do a light digital audit to start with to see what our footprint was. From there, I was very impressed with what they came back with. It told me exactly what I thought was the problem. Then, we put together monthly marketing reports and dashboards. This let me access all the information they were tracking for me. We met on a monthly basis to steer our efforts in the right direction.
One of the things they built for me was a live dashboard that tracks and compares KPIs with how much I’m spending, including cost-per-click (CPC). I also asked them to track all my calls and they found a company that lets me use different phone numbers for different clients – with everything linked back to my phone so we can track which ads or landing pages they’ve seen. We've also looked at website traffic, booked calls, and analyzed Google Ads and Facebook Ads and Bing Ads performance. They don’t do any organic work for me.
We were about to start on a website redevelopment in mid-April as well, but that’s on hold because of the pandemic.
What is the team composition?
I’ve worked with everyone since the beginning, from the President on down. I’m a face-to-face kind of person. Especially at the beginning, I like to know who I’m working with: how they handle themselves in meetings and how they think on their feet. Starting with the President, I worked my way down to the team I have now.
Nick (CEO, blue/meta) is the President, and though he no longer works on the day-to-day side, he joins meetings, which allows us to discuss if they’re actually performing the work that I want. Ricky (CMO, blue/meta) is the project manager and my main contact. I go to him to perform certain tasks for me or put projects together going after certain clients. Finally, Carissa (Digital Marketing Specialist, blue/meta) is the one behind the scenes that I work with on a daily basis.
How did you come to work with blue/meta?
I’ve worked for banks for years and owned my own company for years. In working in different industries and with different sales and marketing teams, I can say that blue/meta is number one. They deliver, they’re not afraid to communicate and they don’t mind when I tell them if I don’t like something. They’re very open. I would recommend them to anybody.
How much have you invested with them?
We’ve spent over $50,000.
What is the status of this engagement?
I’ve been working full-time with them since August 2019. They’re part of my management team. I’m not planning on bringing anyone else in. I get great value from them.