Blue Frontier

BACKGROUND

Introduce your business and what you do there.

We specialise in curating, hand-packing, and delivering high-quality luxury food and wine hampers for individual customers and corporate clients, focusing on exceptional presentation and customer service.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Frontier?

We needed support to redevelop our website. We wanted to keep the same CMS because it could handle the quirks of a hamper business. However, we wanted an agency that could help with the UX while giving it a fresher look. We also needed the customer journey to be much more straightforward, to help improve conversion rates.

SOLUTION

What was the scope of their involvement?

Blue Frontier has helped us with our website's UX redesign, monthly management, ongoing updates, new developments, web security, and support. The team has launched a major website update and smaller developments, like tracking pages.

What is the team composition?

We've worked with 2–5 teammates from Blue Frontier.

How did you come to work with Blue Frontier?

We found them through personal experience and word of mouth. We chose them over other options because they had high ratings, were close to our geographic location, were referred to us, and had the skill set needed to support our niche business model.

How much have you invested with them?

Confidential 

What is the status of this engagement?

We started working together in February 2024, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with Blue Frontier, our website sales have increased by 40% year-over-year (YoY). We've also seen an increase in website traffic and our conversion rate.

How did Blue Frontier perform from a project management standpoint?

Blue Frontier is great at time management, keeping on track, and testing. Our account manager is wonderful; her communication is always amazing, and she's super organised. We mainly communicate through virtual meetings, emails, and some face-to-face meetings.

What did you find most impressive about them?

I'm impressed by Blue Frontier's diverse level of skill within the business and how friendly and approachable they are. They're always on hand to help.

Are there any areas they could improve?

There's nothing they need to improve.

BACKGROUND

Please describe your company and position.

I am the Policy and Operations Manager of a regulatory compliance company.

Describe what your company does in a single sentence.

Regulatory compliance services of community and environmental projects

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Frontier to accomplish?

• An online portal for regulatory form filling
• A secure and reliable database
• Reduction in administration by using modern technological solutions

SOLUTION

How did you find Blue Frontier?

Online Search

Why did you select Blue Frontier over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Blue Frontier were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Designing, developing, launching and supporting a web application for regulatory form filling, including a dashboard and several areas for varying purposes. This also included process flows, where our organisation could operate the process within the system itself, such as approvals, automated emails and assessments. 

Key deliverables were:

• Designing a system that met the process flow objectives
• Developing the system to specific parameters, flow charts and with multiple user types
• Assisting in data migration and development of the database
• Testing and launching app online

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reduced administration, allowing reduction in cost of regulation. Greater access and trustworthyness of data reporting. Reliability of service with no downtime since launch. Satisfaction of stakeholders, with greater numbers reporting satisfaction of service.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team were highly efficient, punctual and effective. We have been very impressed with their professionalism and understanding of our needs, adjusting the approach to fit the circumstance. There was excellent communication, and very quick response times to any issues. While there were some delays to the project, this was not due to the company, but due to unforseen work which was identified early, resulting in a smooth and succesful transition from the old to new systems. 

What was your primary form of communication with Blue Frontier?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive feature was the ability to understand who we are as a company, and find solutions that best fit our needs. Their initial stages of the process, to understand us, was instrumental in the sucess of the project.

Are there any areas for improvement or something Blue Frontier could have done differently?

The only suggestion, would be in the testing phase, to work a bit closer with the customer to help understand the best ways to test out the system. I think a few of the issues on launch, which were quickly resolved, may have been avoided in the testing phase with some guidance as to things to look out for. However, this is in light of being very impressed overall with the service.