Blue Beetle

BACKGROUND

Introduce your business and what you do there.

I’m the executive secretary to the CEO of Sky Innovo Developments, a real estate company that delivers high-quality, innovative projects by combining local expertise and global experience. We focus on reliability, transparency, and long-term value for clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Beetle?

We needed to revamp our existing website and create a CMS.

SOLUTION

What was the scope of their involvement?

Blue Beetle has redesigned and redeveloped our website from scratch using Webflow. The team has also created the CMS architecture, migrated content, optimized performance, fixed responsiveness issues, and provided launch support.

What is the team composition?

We’ve worked with 3–4 teammates from Blue Beetle.

How did you come to work with Blue Beetle?

Someone referred Blue Beetle to me. I chose them over other options because they were a great culture fit, and their company values aligned with ours.

What is the status of this engagement?

The engagement lasted from March–April 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Blue Beetle has achieved all our goals within the desired deadline for delivery. The website rebuild has retained the original visual direction while improving responsiveness, performance, and structural clarity. Our senior management is very pleased with the loading time.

How did Blue Beetle perform from a project management standpoint?

Blue Beetle’s project management has been excellent throughout the entire process. The team is highly organized, communicative, and proactive from start to finish. They’re extremely responsive, handle feedback efficiently, and always keep us updated on progress. Moreover, they deliver on time and meet all agreed-upon deadlines without compromising quality. Their professionalism and ability to execute quickly while still paying attention to detail make the experience very smooth and stress-free.We mainly communicate via virtual meetings, emails, and messaging apps.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Jessica (Account Manager) has been exceptional throughout the project. She has actioned every request almost immediately, is always available to help, and ensures everything moves forward seamlessly at all times. Her responsiveness and dedication have made a huge difference in the overall experience.

What did you find most impressive about them?

What impresses me most about working with Blue Beetle is how collaborative and invested the entire team is in the success of the project. It genuinely feels like we’re operating as one team rather than in a typical agency-client relationship. Everyone takes ownership, works coherently together, and consistently drives the project forward with a shared sense of responsibility and commitment.Moreover, their level of professionalism, responsiveness, and proactive communication throughout the project is exceptional. They always action feedback quickly, respect timelines, and continuously come forward with solutions and ideas to improve the final outcome. Their ability to combine speed with quality while maintaining such a collaborative working relationship makes the entire experience seamless and enjoyable.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the Founder of Aero NextGen Inc.

Describe what your company does in a single sentence.

Tech brokerage connecting aviation companies to solution providers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Beetle to accomplish?

• website overhaul
• leaner UI & UX
• SEO optimization & ranking

SOLUTION

How did you find Blue Beetle?

Referral

Why did you select Blue Beetle over others?

• Great culture fit
• Referred to me

How many teammates from Blue Beetle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Blue Beetle was tasked to rebuild our entire website and funnels.

They started with scoping the pages and flow. Followed by an overhaul of the design and wireframes. Then the end-to-end development of the website with automation features, bespoke icons, and designs.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overhauled website

Increased ranking

Increased SEO scores

Simple UI / UX

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was well organized. All feedback and requests were documented and reviewed weekly. The project manager suggested priorities to ensure the project kept moving forward. The was very flexible in finding solutions and ideas.

What was your primary form of communication with Blue Beetle?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their project management style. 

The culture, i felt like they were part of my team, wanting the success for the business as much as us.

They were very honest and genuine.

Opinitiated, not just doers - which is great for business owners who dont know much about marketing!

Are there any areas for improvement or something Blue Beetle could have done differently?

Maybe alignment across the different divisions.

BACKGROUND

Please describe your company and your position there.

ESG Integrate is an ESG consultancy firm based in the MENA region and I am the senior associate.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Beetle, and what were your goals?

We hired Blue Beetle to develop the website for our newly established company, from A to Z. Our goal was to have a website that well represented the company and the ESG/ Consultancy field as well as attracted traffic. Blue Beetle team also developed an interactive matrix for the website.

SOLUTION

How did you select Blue Beetle and what were the deciding factors?

We selected Blue Beetle based on the recommendations of peers. The deciding factors were the friendliness, professionalism and accommodating of the team.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The process started with a kick-off meeting during which our goals were shared. Blue Beetle then developed a mock-up page illustrating the look and feel of the website. Once approved, the remaining pages were designed. The team is very accommodating to all comments shared. Once completed, the design was sent to the development team.

How many people from the vendor's team worked with you, and what were their positions?

We had two main contact people from the client servicing department

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

No measurable outcomes at the stages but the developed website is professional all the while also being interactive.

Describe their project management style, including communication tools and timelines.

The communication with Blue Beetle team is easy and fast; the team ensures to tackle any matter in the fastest and most efficient way.

What did you find most impressive or unique about this company?

The professional and friendly team was outstanding.

Are there any areas for improvement or something they could have done differently?

At some instances, a few of the comments sent had to be reiterated a few times before making the changes. However, this might be due to the large number of comments shared from our side!

BACKGROUND

Please describe your company and your position there.

Rove hotels is an award-winning lifestyle hotel brand, offering well designed hotels in connected locations. Designed for the traveller who likes to explore without borders, receive fuss-free service and some touches of local culture.

Rove Hotels defines a new niche in the ever-evolving global hospitality sector. Rove Hotels are reliable, modern and efficient. Regardless of their location, Rovers (guests) will always find locally-inspired modern interiors, relaxed service and all the essentials to enjoy their stay.

Born in Dubai, Rove Hotels is a joint venture between Meraas Holding and Emaar Properties PJSC. The first Rove hotel opened at Downtown Dubai in 2016 and the brand now has over 4000 rooms open or under development across the Middle East. Rove Hotels continues to target properties in well-connected locations and further expansion announcements will follow soon.

About me: I am the head of marketing for Rove Hotels, in charge of the planning and overseeing the execution of all marketing, branding and communications activities for the group.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Beetle?

We hired Blue Beetle to develop the Rove Hotels website. We wanted a site that looked fresh and stood out from the rest of hospitality websites, which for the most part tend to look quite similar.

The result as very positive and we even managed to win the Best in Class Website Award at the Interactive Media Awards 2017. Overtime we have continue working with Blue Beetle to enhance the original site with new functionalities and improve conversion rates by making modifications on the UI/UX on regular basis.

What were your goals for this project?

Our main goal was to create a website that would reflect the youthfulness and energy of the brand, and create an experience that differed from the ones of more traditional hotel websites. Additionally, we wanted a website that was dynamic, always evolving.

This was achieved by incorporating placements fed with social media images, that would change regularly so that repeating visitors would always be seeing a different site.

SOLUTION

How did you select this vendor?

We did a tender for which we received around 10 different proposals. Out of these, we selected those that fit our budget range and set meetings with every one of them individually.

During the meetings every company presented their own design concepts, as well as functionalities that they believed would fit the site. After internal deliberation, we felt that Blue Beetle's idea was the one in closest alignment with what we had in mind, therefore, we proceeded with them.

Describe the project in detail.

The project was divided in several stages.

1. We had a briefing sessions where both our teams discussed what we were our expectations and what was important to us.
2. We had a wireraming stage where all important sections/functionalities were mapped out into sketches of the site. Once that was approved we moved forward to design.
3. During the design, we established the look and feel as well as the exact quantity of text to be displayed. Where necessary, we made some modifications on the initial wireframes to enhance the result.
4. The development team worked on the site for several weeks. As soon as a page was completed, they shared it with us for review and started adding content onto it.
5. Finally, once all pages were developed, we connected the booking engine and did a final review of the website experience before making it live.

What was the team composition?

The team consisted of Mark, the company founder, 2 account managers and 3-4 web designers and developers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In addition to the site winning the aforementioned award, the website is now an effective selling tool for us.

Obviously, there is always plenty of room for improvement and projects to enhance the current experience will continue taking place but overall, we are happy with the developed site, it conveys our brand identity, provides user with most of the necessary information to book their stay and it's generally easy to use.

How effective was the workflow between your team and theirs?

As with everything, it took us some time to get things working efficiently. However, once we adjusted to each other, we have kept a great working dynamic over the last 4 years.

They understand well the requirements of the Rove Brand and what we need from them, and from my side I'm always sure that any project in which we work together will be dealt with in a very professional manner and that the final product will be as per the shared brief.

What did you find most impressive about this company?

Despite being a small firm, they have managed to keep a great team over the years. Their account management is always excellent, very responsive and accommodating.

The development work is solid, we have never had important issues with the website, other than the usual maintenance. Every new feature has been well tested before made online so that no problems arise.

Are there any areas for improvement?

Due to the size of the company, projects sometimes stay in the pipeline longer than I'd like. I appreciate that they don't rush into things and make sure that the output is always of great quality, although in certain occasions, we would have liked to put things online faster.

BACKGROUND

Please describe your company and your position there.

I am the COO of a full service landscape company based in Dubai.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Beetle?

We appointed blue beetle to design and develop our corporate website

What were your goals for this project?

Ensure a modern image heavy design that is fast, intuitive and works across desktop and mobile.

SOLUTION

How did you select this vendor?

We searched across the UAE for vendors, conducted interviews and narrowed this down to 3 vendors that we felt understood our brand and brief. these we then invited to submit a proposal. Follow up presentations were then held with each of the three vendors after which the decision was made. We felt that blue beetle had the best grasp of what we wanted to achieve and their project management team were effective communicators.

Describe the project in detail.

Initially after proposal approval we had several meetings, firstly content and design, then site map and then we reviewed the work and set timelines for delivery. The gather content platform was used to collate text and images from us. 3 Initial designs were submitted and reviewed where we selected one to move forward with the rest of the web pages. Then periodic meetings were held as requested by Blue beetle to review progress. Once all pages were designed a final meeting for review on desktop and mobile was held before moving to testing.

What was the team composition?

We generally dealt with 4 people and this has been consistent throughout. Mark was our initial point of contact who then handed us over to 2 project managers and design and development manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The site is still nascent but already feedback from clients, partners and stakeholders has been very positive

How effective was the workflow between your team and theirs?

Really happy with the project management coordination. They stayed in constant contact, meet deadlines, helped our team to understand requirements and also made it fun to work with them.

What did you find most impressive about this company?

Communication. They listened, understood and really did keep the project moving whilst being adaptable to our changes.

Are there any areas for improvement?

No

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Jpd, a brand strategy and design consultancy based in Dubai and London. We predominantly work with either new brands or rebranding for existing businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Blue Beetle?

One of our biggest challenges is client acquisition, which we wanted to improve by developing a new, engaging website to encourage customers to partner with us.

SOLUTION

What was the scope of their involvement?

Blue Beetle was responsible for developing and designing the website, which functions on both desktop and mobile platforms. The site, housing our portfolio, serves to attract and encourage clients. The developers ensured the page was properly optimized and fast-running. 

The team focused on making the site easily manageable on our end in order to reduce the amount of time we have to spend on CMS and other aspects. We update our blog and case studies often, so we wanted that process to be as seamless as possible with an accessible interface. 

They also ran Google Ad campaigns and offered their SEO services once the site was built.

What is the team composition?

We worked mainly with four people: an account manager, a project manager, a developer, and a digital marketing manager. There were a few others involved, but they were who we interacted with primarily.

How did you come to work with Blue Beetle?

Blue Beetle has a great web development reputation in Dubai. We reached out to them based on the feedback we’d heard from our colleagues and other contacts. 

How much have you invested with them?

We’ve spent over $25,000 so far.

What is the status of this engagement?

We began working together in May 2015, and though the website is live, the relationship is ongoing as we consult Blue Beetle for updates and modifications.

BACKGROUND

Please describe your company and position.

I am a project lead at Select Group

Describe what your company does in a single sentence.

Real estate development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Beetle to accomplish?

• New website

SOLUTION

How did you find Blue Beetle?

Online Search

Why did you select Blue Beetle over others?

High ratings

How many teammates from Blue Beetle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Deliverables: Fully designed and developed website with a customized layout and functionality. Responsive design optimized for mobile, tablet, and desktop devices. Integration of content including text, images, videos, etc. Custom features and functionalities implemented as per requirements. Comprehensive testing reports ensuring the website's performance and functionality. Training sessions and documentation for website management. Smooth launch and deployment of the website on our hosting platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Reduced maintenance time and improved user experience

Describe their project management. Did they deliver items on time? How did they respond to your needs?

BlueBeetle began the project with a comprehensive planning phase, during which they clearly outlined the project scope, objectives, milestones, and timelines. Throughout the project, BlueBeetle maintained open and transparent communication channels. They scheduled regular check-in meetings to provide progress updates, discuss any challenges or roadblocks, and seek feedback. They met deadlines and were adaptable to evolving changes.

What was your primary form of communication with Blue Beetle?

Virtual Meeting

What did you find most impressive or unique about this company?

What we found most impressive about BlueBeetle was their customer-centric approach, effective communication, flexibility, attentional to detail and their creativeness

Are there any areas for improvement or something Blue Beetle could have done differently?

Streamlining Feedback Processes: While BlueBeetle actively sought feedback throughout the project, there were instances where the feedback loop could have been more streamlined. Implementing a more structured feedback process, such as using collaborative project management tools, could enhance efficiency and ensure that feedback is addressed promptly.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Mysk Al Mouj

Describe what your company does in a single sentence.

A well known hotel in the city

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Beetle to accomplish?

• Website maintenance
• SEO maintenance
• Content creation on website

SOLUTION

How did you find Blue Beetle?

Company Recommendation

Why did you select Blue Beetle over others?

• Close to my geographic location
• Pricing fit our budget
• Company values aligned
• professionalism

How many teammates from Blue Beetle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Blue Beetle team has significantly contributed to the hotel's success by enhancing our digital presence. They have played a crucial role in optimizing the website and improving our SEO performance. Additionally, Blue Beetle has been instrumental in resolving various issues, including those related to the Google revenue platform.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website traffic, google revenue generated, website bookings, restaurants revenues

Describe their project management. Did they deliver items on time? How did they respond to your needs?

very reactive, Kudos to Jessika, Marno, Ridum and Daniella

What was your primary form of communication with Blue Beetle?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their professionalism is impressive.

Are there any areas for improvement or something Blue Beetle could have done differently?

Just a small remark, the team need to have an Arabic speaker, who can improve the Arabic SEO's and can enhance better the website content.

BACKGROUND

Please describe your company and position.

I am the Client Services Manager of Allen Architecture Interiors Design

Describe what your company does in a single sentence.

Interior Design

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Blue Beetle to accomplish?

• Website Creation
• Footfall to website
• Showcase projects
• Increase our SEO
• Increase our online presence

SOLUTION

How did you find Blue Beetle?

Online Search

Why did you select Blue Beetle over others?

• High ratings
• Pricing fit our budget

How many teammates from Blue Beetle were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Redesign look and feel of company website to reflect AAID’s brand and services 
• Provide a platform to showcase AAID’s past and current projects 
• Optimised for mobile 
• Informative and east to navigate 
• Website must be easy to operate by all relevant AAID employees 
• Basic search (SEO) and social web – visibility on search engines

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website has been launched a week and we have had 700 visitors. We have been approached by numerous clients and industry partners that have viewed our website and are impressed. The AAID can very easily navigate and update the website using the CMS platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Jessika and Danielle were always available to answer any questions we had. The team were extremely knowledgeable on best practice for website functionality. Dom was able to make any changes we had in a timely manner. Although the website development took longer than planned the team were very patient and the outcome was fantastic.

What was your primary form of communication with Blue Beetle?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The company responded to all our queries within a timely manner and went above and beyond when finding solutions.

Are there any areas for improvement or something Blue Beetle could have done differently?

no

BACKGROUND

Please describe your company and your position there.

Director of Marketing and Brand | Vida Hotels and Resorts

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Blue Beetle?

Website development and design

What were your goals for this project?

Website development

SOLUTION

How did you select Blue Beetle?

Previous experience with Emaar Hospitality

Describe the project in detail.

Creative design and implementation of Origins Social website

What was the team composition?

Danielle and Mark

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Fantastic website design, proactive and patient team ensuring the end result is as per or beyond our expectations

How effective was the workflow between your team and theirs?

Very effective, the team at Blue Beetle constantly follow up and ensure no points are overlooked.

What did you find most impressive about this company?

The team's dedication to the project was really impressive.

Are there any areas for improvement?

Not that I am come across