Bixa

BACKGROUND

Please describe your company and your position there.

I am the president of a consulting company located in France and I help companies across the world to launch products or services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bixa?

One of my customer would like to use a skin care product. Originally we thought about focusing towards ladies with some particular benefits for skin needing more elasticity. After the brilliant search realized by Bixa, we are now looking into extending our target customers.

What were your goals for this project?

Understand what ladies over 60 required in terms of skincare products. We wanted to understand the market, the type of packaging and the way to approach them.

SOLUTION

How did you select this vendor?

We searched online and saw that Bixa had great reviews. After an initial call, we really liked their approach and their professionalism. They were available, reliable and very approachable.

Describe the project in detail.

One of my customer would like to use a skin care product. Originally we thought about focusing towards ladies with some particular benefits for skin needing more elasticity. After the brilliant search realized by Bixa, we are now looking into extending our target customers.

What was the team composition?

2 people from Bixa, the CEO and a project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Bixa over-exceeded what we anticipated. We now understand where to move next.

How effective was the workflow between your team and theirs?

Extremely effective. Communication was smooth, scheduling always on time, they went beyond what we expected.

What did you find most impressive about this company?

Their availability, their professionalism, and their superb know-how impressed us.

Are there any areas for improvement?

No

BACKGROUND

Please describe your company and your position there.

I'm the CEO of The Mindset Group, an enterprise coaching and change management consultancy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bixa?

We hired Bixa for audience segmentation, branding strategy workshops, and the creation of a robust, customer-centered marketing strategy.

What were your goals for this project?

In the past, our branding and marketing strategy had been completely driven by our executive team and board of directors. Our goal in hiring Bixa was to transform our outlook into something more customer-focused. And wow, did they deliver!

SOLUTION

How did you select this vendor?

I has worked with Bixa's CEO, Sarah Weise, years ago when we were both at Booz Allen Hamilton and she was managing UX projects. I knew how good she was then and was thrilled to be able to work with her again.

Describe the project in detail.

Bixa has been invaluable in helping us understand and segment our target audiences and mapping out a strategy to build distinct brands for each. We kicked off our project with an amazing facilitated workshop where we white-boarded out everything. This helped us to clarify our goals, audiences, and what we knew about each target audience segment.

Before we hired Bixa, our branding was muddled together. Now that we have implemented their recommendations, we've built out an umbrella company and three distinct brands, with different audiences for each.

What was the team composition?

One of Bixa's lead researchers/strategists was our point of contact during the project. They brought on other staff as needed to support the project. We found even their junior researchers to be so impressive. You can tell they put a lot into their staff's training. 

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

By getting our business niche just right, our business has taken off and our revenue has increased by over 300% as a result. We will be continuing with a package of weekly coaching because we have found their research and marketing strategy experience completely invaluable as our company scales.

How effective was the workflow between your team and theirs?

They were very flexible and quick to communicate. They ramped up fast and even led a workshop after-hours when our whole team could make it.

What did you find most impressive about this company?

I was blown away by the knowledge Bixa had about customer research and marketing strategy. They delivered thoughtful insights that not only met our users' needs but also aligned with our company's strategy.

Are there any areas for improvement?

No areas of improvement. We have had an immensely positive experience with the Bixa team.

BACKGROUND

Introduce your business and what you do there.

I’m the senior designer at Ogilvy. We’re an agency that focuses on UX design.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Bixa Research?

We needed to conduct user research on a specific part of the business problem our client was facing. We hired Bixa Research to create a discussion guide for this project.

SOLUTION

What was the scope of their involvement?

Bixa Research created a discussion guide, which included writing three different narratives for the user research, conducting user interviews, and formalizing it all into a synthesis read-out, with actionable to-do items.

They conducted 10 usability interviews over the course of a week and then produced a high-level findings summary within 3–4 days. They also produced an Excel spreadsheet of 60 very detailed findings, with a level of effort scopes from the design team for each of them.

What is the team composition?

I primarily worked with Sarah (CEO & Lead Researcher, Bixa Labs).

How did you come to work with Bixa Research?

Bixa Research was recommended to us by a previous employee.

How much have you invested with them?

We’ve invested $185 per hour, for 40 hours per week, which lasted about a month.

What is the status of this engagement?

This project spanned from May–June 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

 We were testing a specific prototype to start implementing our designs. We found very detail-oriented design updates, which really made our designs come to life better.

How did Bixa Research perform from a project management standpoint?

The team was very attentive to details and always delivered what was promised on time. They made sure things never slipped through the cracks.

What did you find most impressive about them?

The team was able to understand both our ecosystem and the ecosystem of our client without missing a beat. 

Are there any areas they could improve?

No, not that I can think of.

Do you have any advice for potential customers?

I would recommend that potential customers articulate what they’re looking for. They should be as transparent as possible to get their desired result.

BACKGROUND

Please describe your company and position.

I am the COO of adacta

Describe what your company does in a single sentence.

adacta built a personal AI driven smart assistant, taking care of daily tasks & to dos.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bixa to accomplish?

• market research

SOLUTION

How did you find Bixa?

Online Search

Why did you select Bixa over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bixa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• feature survey: conjunt analysis
  
  
• Van Westendorp Pricing Survey: Findings & Recommendations 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

all surveys delivered on time, very well defined in scope, results explained in detail and recommendations delivered. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

all items always on time or earlier. 

outcome/output well explained and detailed.

What was your primary form of communication with Bixa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their dedication to the project, great data analysis & presentation, and personal interaction were impressive.

Are there any areas for improvement or something Bixa could have done differently?

no. 

BACKGROUND

Please describe your company and position.

I am a Director of Homeaglow

Describe what your company does in a single sentence.

Homeaglow is a platform for customers to find service providers for their home, starting with home cleaning

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bixa to accomplish?

• Run a customer survey

SOLUTION

How did you find Bixa?

Online Search

Why did you select Bixa over others?

• Great culture fit
• Good value for cost
• Smart and personable

How many teammates from Bixa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Bixa helped us design a customer research survey that would reveal how our customer behave. They surveyed tens of thousands of our customers and were able to provide statistically signficant answers to our questions, deep analysis, and qualitative insight based on the survey. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We reached the customers we hoped, got completion of our survey, and were able to trust the results because of how Bixa designed the survey. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bixa was very responsive and fast. I had full confidence in them and they delivered.

What was your primary form of communication with Bixa?

Virtual Meeting

What did you find most impressive or unique about this company?

• Very smart team
• Qualitatively understood our problem and business and could translate it into a quality market analysis
• Quantitatively could report on the outcome of our study and share their thoughts on implications
• Collaborative and easy to work with 

Are there any areas for improvement or something Bixa could have done differently?

Nope, they were great.

BACKGROUND

Please describe your company and position.

I am the Principal of Vienna Adventist Academy

Describe what your company does in a single sentence.

My company is an elementary school.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bixa to accomplish?

• Survey parents past and present.
• Help establish short/long term goals for my school.
• Revamp website.

SOLUTION

How did you find Bixa?

Referral

Why did you select Bixa over others?

• Pricing fit our budget
• Great culture fit

How many teammates from Bixa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Some deliverables related to the strategic focus were related to academics, facilities, learning support, and parental involvement.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There are so many measurable outcomes from this project that demonstrate success such as the survey that the parents were given. The survey identified what was most important to parents concerning their child's education. We were able to make immediate changes in our school and were also able to set short and long-term goals to continue to improve our school.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management team we worked with considered everything on our list of needs. They responded to emails promptly and always had suggestions and solutions to our questions and concerns. They were understanding regarding our Sabbath keeping. We were given timelines of items they would complete and everything was delivered on time. Our needs were met.

What was your primary form of communication with Bixa?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

I found it impressive that it was an all-female team. Girl power!!

Are there any areas for improvement or something Bixa could have done differently?

I have no complaints.

BACKGROUND

Please describe your company and position.

I am the Co-founder of a software company. 

Describe what your company does in a single sentence.

Our company is building a personalized AI agent to assist users with a myriad of decisions using sophisticated recommendation models that highly understand the user.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bixa to accomplish?

• Primary Market Research
• Costumer Segmentation and Profiling
• Market Sizing

SOLUTION

How did you find Bixa?

Online Search

Why did you select Bixa over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Startup fit

How many teammates from Bixa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Qualitative interviews, quantitative surveys, and qualitative focus groups to perform primary market research and customer segmentation & profiles. Performed resulting data analysis and summary reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Deliverable of customer segmentation & profiles, market sizing, and summary of analysis/findings.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The timeline slipped a little, but the team was responsive and communicative. Pleased with the ultimate work output.

What was your primary form of communication with Bixa?

Virtual Meeting

What did you find most impressive or unique about this company?

Startup fit.

Are there any areas for improvement or something Bixa could have done differently?

Meeting timeline estimates, perhaps with the help of a dedicated project manager.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of a telemedicine and concierge medicine company.

Describe what your company does in a single sentence.

Telemedicine and concierge medicine company focused on functional and lifestyle medicine.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Bixa to accomplish?

• In depth interviews with target audiences
• Quantitative survey with target audiences
• Detailed report including personas, key themes, and recommendations

SOLUTION

How did you find Bixa?

• Online Search
• Clutch Site

Why did you select Bixa over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Bixa were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work is designed to help us understand key audiences of patients and practitioners - what motivates our customers and what propels them to buy. With that information at hand, it enables us to craft highly targeted offerings and campaigns, knowing exactly what resonates and what doesn’t. 

It started with identifying goals and priorities for research, audience segmentation hypothesis, screener criteria to help find the right participants, in-depth interviews and initial conversations with potential customers, to create a hypothesis, followed by a quantitative survey, which builds off the qualitative research to build a level of statistical confidence in business decisions.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

2 rounds of extensive decks were presented with detailed and well-categorized data, and insights were very actionable.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project Management has been exceptional. The team delivered on time, was responsive and flexible with my needs, and, overall, was a joy to work with.

What was your primary form of communication with Bixa?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I found it very impressive how actionable they made the research outcome. Information was both detailed and well summarized.

Are there any areas for improvement or something Bixa could have done differently?

Nope!

BACKGROUND

Please describe your company and your position there.

I'm the Head of Marketing at Sked Social

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bixa, and what were your goals?

We wanted to understand how our target prospects knew and felt about our brand

SOLUTION

How did you select this vendor?

Honestly, they actually bothered to respond, and when we chatted, they understood the challenge of the project

Describe the scope of their work in detail, including any steps and the final deliverables.

It was pretty simple - we worked together on:

• Audience to target
• Questions to ask

And then they went and gathered the audience, asked them the questions, and then delivered one of the best, data-iest deliverable I've ever had.

How many people from the vendor's team worked with you, and what were their positions?

2 - founder and...worker? Not sure of the title.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It made us aware that our brand positioning was weak and that our messaging across our website and our service was confusing.

Describe their project management style, including communication tools and timeliness.

Initially there was a rocky period of communication, might have been a spam inbox issue, but after that we settled into a weekly communication rhythm.

What did you find most impressive or unique about this company?

The data at the end, and the ability to tease out the data to deliver great answers.

Are there any areas for improvement or something they could have done differently?

Right at the very start with the comms issue, but again that seemed more technical than anything else

BACKGROUND

Please describe your company and your position there.

I am the VP of Innovation for Constellation, Inc. a medical professional liability insurance company serving physicians, hospitals and senior living customers throughout the US.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Bixa?

Bixa developed a market research plan for testing a new concept we were evaluating for a defined target market.

What were your goals for this project?

Conduct a qualitative-quantitative-qualitative study to gain customer insights into a new product innovation and leverage those learnings to launch new solution if feedback was positive.

SOLUTION

How did you select Bixa?

Recommendation from our Venturing Studio partner Coplex.

Describe the project in detail.

CONFIDENTIAL but involved it involved qualitative-quantitative-qualitative methodology.

What was the team composition?

Sarah from Bixa was primary contact. She managed her team of resources to deliver the project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Fantastic customer/prospect insights, amazing project report and presentation. Informed and drove our decision to pursue next steps.

How effective was the workflow between your team and theirs?

Communication was excellent and tasks managed extremely well.

What did you find most impressive about this company?

Delivered the goods in a professional, timely and cost effective means.

Are there any areas for improvement?

None that I can see.