Big Day the Agency

BACKGROUND

Please describe your company and position.

 I am the Program Manager of a Tech Solutions Company

Describe what your company does in a single sentence.

We plan, develop, implement, and manage technology solutions that improve day-to-day operations and create a higher exit value and investor return.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Day the Agency to accomplish?

• Redesign our website
• Create focused landing pages for driving sales

SOLUTION

How did you find Big Day the Agency?

Referral

Why did you select Big Day the Agency over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Big Day the Agency were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

AIT engaged Big Day the Agency to redesign our website as well as create a template landing page that we could repurpose for different divisions of our business. The team was provided with design concepts from previous work with a different agency, and we asked them to incorporate these into a modern and simplistic design. The deliverables included a successfully launched website with updated design and (3) landing pages that drive to different audiences we are seeking. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Updated design, clean user experience, updated content, best of breed website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very responsive to our needs and provided timelines to deliver to. Expectations were set early and if changes were requested, clear change orders were provided and solutions given. The team was available to us as needed and worked with our deadline demands and kept us on track. 

What was your primary form of communication with Big Day the Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The quality of their people and the output they delivered were fantastic. They were personable and professional, asked the right questions and were attentive to our needs. 

Are there any areas for improvement or something Big Day the Agency could have done differently?

We had some miscommunications around launch plans of which we ultimately were able to figure out. We appreciated that they were willing to work with us on restraints we had, as well as get on the phone and troubleshoot when needed. 

BACKGROUND

Please describe your company and position.

I'm an executive at HexClad

Describe what your company does in a single sentence.

A direct-to-consumer kitchenware brand built with the highest quality materials designed to last a lifetime.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Big Day the Agency to accomplish?

• Develop a brand positioning and identity that reflected HexClad's unique proposition and brought consistency to all of our marketing elements.

SOLUTION

How did you find Big Day the Agency?

Referral

Why did you select Big Day the Agency over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Big Day the Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop a brand positioning and identity to help bring consistency to the marketing mix, specific deliverables included:

• Brand manifesto
• Mood board
• Color palette
• Font choice and guidelines for usage
• Voice and tone
• Usage of key brand assets i.e. the hexagon shape
• Provide additional guidance on how the brand should be embodied in emails, organic social media, packaging, and corporate collateral.
• Detailed brand messaging framework, including specific messaging and copy guidelines for key parts of the HexClad portfolio. 
• As new products were introduced, provide positioning and an image/copy asset that the marketing team could use. 
• Development of script for an anthem TVC campaign
• Develop other script ideas for key HexClad partners

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Year-on-year growth over 100% for 2 years due to a number of factors, but stronger and more consistent branding played a significant role. 
• All the branding work also laid the foundation for the TVC's that they developed which have preformed extraordinarily well in both the linear and CTV channels.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Big Day team - to a person - is incredibly passionate and has been a pleasure to work with. They were responsive with strong project management capabilities. This was helpful since we were in start up mode and needed that guidance and structure. 

What was your primary form of communication with Big Day the Agency?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Big Day has strong creative capabilities with the ability to work in a more nimble and entrepreneurial environment. They demonstrated a deep understanding of the brand that manifested in effective consumer facing content. Big Day is a small agency with uniquely passionate people. They have all come from big agency backgrounds, so they generate high quality work while understanding the needs of a smaller company. 

Are there any areas for improvement or something Big Day the Agency could have done differently?

We loved working with them! At this point, we are not producing any new big assets but are continuing to work with them on other smaller projects.

BACKGROUND

Please describe your company and your position there.

I'm the Creative Operations Director at a mattress brand that sells sleep products to DTC, Retail, and Wholesale.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Big Day the Agency?

We began working with Big Day on a TV and Lifestyle photoshoot production program that included a lot of complex deliverables. Our team needed the support of a Producer as well as senior creative support to ensure that the work was as strong as it needed to be. Big Day was an excellent partner in helping us continue to evolve the work through creative development and production. We then worked with them on a retainer basis for ongoing creative support across programs.

SOLUTION

How did you select this vendor?

Big Day came highly recommended through a senior member of our Marketing and Creative team.

Describe the scope of their work in detail.

We worked with Big Day on a project basis as well as on a monthly retainer for Creative support.

What was the team composition?

The team included Copy, Design, Art Direction, Production, Account, and Senior Leadership.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Big Day was able to help us negotiate favorable contracts with our production vendors. This allowed us to efficiently produce multiple TV/Video spots and a library of photo assets within one multiple day shoot. They also helped develop complex, high impact OOH for our holiday campaign.

How effective was the workflow between your team and theirs?

Big Day was very flexible to working within our Creative team's existing workflow. They were able to take on projects big and small and provide support based on our business needs.

What did you find most impressive about this company?

Big Day is small but mighty. Their Senior Leadership team are excellent partners on set and in creative development. We really appreciate their partnership and the expertise that they brought to the work.

Is there any area for improvement or anything that could have been done differently?

Big Day being West Coast (with some folks in other time zones as well) made scheduling a bit more complex, but it wasn't a barrier to working with that team as they were very accommodating to our team's needs. I wouldn't hesitate to work with Big Day again. They're excellent partners and willing to go above and beyond for great work!

BACKGROUND

Please describe your company and your position there.

I am the Chief Marketing Officer spanning full stack marketing. My team’s mission is to align our company’s brand with our purpose, target and message solution value to our customer’s toughest business challenges, and showcase across our marketing and go-to-market channels how the unbelievable is delivered, including meaningful customer experiences, diverse employee stories and inspiring real-world results.

Our company is the leading global provider of best practice services in media delivery solutions for audiovisual, broadcast media, sports media, information technology, global meeting room deployments and other related fields that utilize AV technology.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Big Day the Agency, and what were your goals?

Our business was founded 30 years ago and grew through multiple acquisitions. We needed help with cohesion from 15+ different organizations that had come together to be one. We hired them to establish a brand image that tied all 15+ organizations stories, services and solutions together. Additionally, the company was undergoing a re-structuring. This re-structuring established business units to narrow the organizations focus. As our company provides a very broad spectrum of services and solutions to 20+ industries, the undertaking for Big Day was enormous.

SOLUTION

How did you select this vendor?

I connected with several agencies with whom I had previously worked with in my time at KPMG. I interviewed and heard each of their teams’ proposals and selected Big Day because of their communication, experience, expertise, boutique like feeling and price point.

Describe the scope of their work in detail, including any steps and the final deliverables.

To start, they interviewed 15+ people, a combination of stakeholders and clients, to understand our current brand and business. From there, they developed a full brand strategy for the organization, positioning, purpose, vision, mission, values, voice, tone, tagline, value proposition, and messaging pillars. Following this, they delivered the complete new re-brand, including

• Logo and Brand Visual Identity (fonts, colors)
• Social Media Headers
• Email Signatures & Business Cards
• Webinars and Video Assets
• Brand Do’s and Don’ts
• Video Branding Guidelines
• Corporate Collateral Design & Guidelines
• Case Study & Proposal Templates
• One Pager Information Sheet
• Invoice Template Design (D365)
• Letterhead
• 8 Powerpoint Templates

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with their Partner/Founders, their project managers, and their creative leads. There was exceptional communication on a daily basis, incredible attention to detail, true dedicated and personalized attention. Even though they support many global brands, it always felt like we were the only client.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Because of the project, the organization now has a new, sensational, modern brand representative of the services and solutions that each company acquired specializes in. The values, coupled with the new messaging and new look and feel, will allow us to elevate their presence in the market, reflective of the unbelievable experiences they deliver to their clients.

Describe their project management style, including communication tools and timeliness.

We had regular weekly meetings to review timelines, milestones and deliverables. We communicated easily via email and response times were fantastic. Big Day never missed a deadline, frankly, they were way ahead of us. They were also unbelievably timely in all their deliverables, providing strategy, guidance and direction as well, when needed. Big Day is the best agency I've ever worked with in 18 years.

What did you find most impressive or unique about this company?

Their commitment to learning about our business and doing necessary research at the start was impressive. They truly cared about our needs and wanted to help us reach our goals. Their creativity and attention to detail was remarkable, the best I’ve ever seen. I was absolutely blown away by the deliverables they presented to us for the re-brand.

Are there any areas for improvement or something they could have done differently?

Absolutely nothing. They are perfect in every way.

BACKGROUND

Introduce your business and what you do there. 

I’m the founder of a technology company called Zygo. We are the first company to stream audio underwater. We produce a headset for swimming that allows people to stream audio from their phones or receive live one-way coaching.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Big Day the Agency?

We needed a partner to help build a cohesive social media and email strategy and update our design style.

SOLUTION

First, they developed an advertising video for us. They presented six initial concepts and we chose one for them to produce. They storyboarded the concept, created and executed the graphic design, and then we handed the video off to our media buyer. They also edited another animated video that we had already storyboarded. 

Then, they created new email templates, helped with copywriting, and created visual assets for us to give our media buyers for Facebook and Instagram. They handled our social media design and posts, performance analysis, and email marketing campaigns. They also redesigned and automated our email flows for our post-purchase, abandoned-cart, and welcome series via Klaviyo. They also helped us with one-off email campaigns that we manually triggered.  

Additionally, they helped us with influencer marketing and research. They arranged a photoshoot by helping us find a photographer and scouting director to recruit the right talent. The team also came on-site for the photoshoot to ensure we got the best shots on video. 

What is the team composition?

We worked with three co-founders, who were our main contact points. We also worked with a project manager and 3–4 other team members with different skill sets.

How did you come to work with Big Day the Agency?

We found Big Day through a personal referral. They created the initial advertising video for us, and we were pleased with the work, so we engaged them on a monthly retainer. 

How much have you invested with them?

We invested roughly $100,000 in the partnership with Big Day.

What is the status of this engagement?

We began working with Big Day in July 2021, and our last project ended in July 2022. We ended the engagement because we feel like they helped us create a strong foundation, and we want to build on that internally.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Big Day created concepts for and developed some really impressive, visually engaging videos for us. We’ve received significant positive feedback regarding the aesthetic that Big Day created for our brand. Facebook users have commented on the new style and how cool our creative assets look. Since working with them, our click-through and open rates for emails increased, and our social media following grew. The ads they helped us with perform well, and our founders are very happy with the partnership. 

How did Big Day the Agency perform from a project management standpoint?

Big Day was great from a project management perspective. We had weekly calls to align priorities and discuss important content for the social media posting calendar and emails. Then, they worked on tasks, and we had follow-up calls to look at material drafts and provide feedback, which they always received well.

We had one dedicated project manager who communicated via email and Slack. She kept a really clear schedule and maintained consistent contact with us. They were very reliable when it came to deadlines and budget. We used Google Drive to manage the project and Google Meet for calls. 

What did you find most impressive about them?

Big Day's biggest strength is that they have a lot of combined experience working for large agencies and professional organizations. They are a newer agency, so they have a flexible, communicative approach, which works for us. The team is skilled and experienced; they complement each other well. It’s rare to find a partner that provides such close interaction with founders. 

Are there any areas they could improve?

Big Day is still developing their capabilities outside their core skill set. For example, when we requested help with influencer marketing, they wanted to accommodate us, but it took them time to find a staff member who was well versed in the field, and it didn’t go as smoothly. They want to be able to help with everything, but they could improve by honing in on their strengths.

Do you have any advice for potential customers?

I advise taking advantage of their ability to create assets from scratch. They have amazing vision when creating storyboards and leveraging assets, so try to start with fresh content and be open to their ideas.

BACKGROUND

Please describe your company and your position there.

I was Creative Director for White River Marine Group, the largest boat manufacturer in the world, by volume. Ranger Boats is one of many boat brands under the WRMG umbrella. WRMG is a sister company to Bass Pro Shops—all run out of Springfield, Missouri.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Big Day the Agency, and what were your goals?

Ranger Boats saw an opportunity to expand their product line from performance fishing boats to premium pontoon boats. Given the strong legacy and tradition of Ranger, it was critical this launch didn't go against grain, and lived up to everything Ranger has come to stand for.

We hired Big Day the Agency to create a brand style guide, direct our inaugural photo and video shoot in Florida, and produce the model year product brochure—guiding all creative direction along the way.

SOLUTION

How did you select this vendor?

Bass Pro Shops and WRMG had worked with individuals at Big Day the Agency on previous projects over the years and we knew they could deliver.

Describe the scope of their work in detail, including any steps and the final deliverables.

We hired Big Day the Agency to create a brand style guide, direct our inaugural photo and video shoot in Florida, and produce the model year product brochure—guiding all creative direction along the way.

How many people from the vendor's team worked with you, and what were their positions?

We worked directly with two individuals, an art director and copywriter.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Ranger Reata was successfully launched to rave reviews for the 2017 model year.

Describe their project management style, including communication tools and timeliness.

Communication was primarily through traditional means (email, phone, text). Project management was driven through myself (client) and timelines were tight. Our photo and video shoot in Florida was in mid-November 2016.

Those assets had to be turned quickly to produce the brochure, launch the website and social by early 2017. No deadlines were missed by Big Day the Agency.

What did you find most impressive or unique about this company?

They were extremely nimble—and so creative. Having been in-house at WRMG for so long, it was refreshing to have talent come in to work on a project and produce such fresh and creative solutions. They had a unique ability to push the status quo without being too abrasive.

Are there any areas for improvement or something they could have done differently?

Not that I can recall.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director at a leading harvesting system manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Big Day the Agency?

We needed their team’s branding expertise.

SOLUTION

What was the scope of their involvement?

We needed to do a brand overhaul to step up our marketing efforts and prioritize our buyers’ needs. Big Day the Agency initially helped us identify our goals and target audience through a discovery phase. They then studied different market trends to help us determine the brand message, color palette, and font styles that best represented our business.

Once we finalized our branding needs and requirements, Big Day the Agency started working on their graphic deliverables, including our logo and site content. They went through rounds of revisions to ensure that our team approved the final iteration, and we then utilized that logo across our different channels.

What is the team composition?

My main points of contact were Kristie (Partner/Clients & Operations) and Peter (Partner/Creative Director).

How did you come to work with Big Day the Agency?

I worked with Big Day the Agency on a previous project before this engagement. I discovered their company through word of mouth, and I was easily impressed with their field expertise and enthusiasm for our startup business.

What is the status of this engagement?

Our engagement ran from December 2017–January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Having Big Day the Agency on board was a pivotal moment for our company. They over-delivered by bringing in undeniable expertise in branding and design, which led to immensely lucrative results. 

Their team empowered us by making our brand creative and convincing, which resulted in positive client feedback and several marketable opportunities — we reached our first million-dollar profit with their help. Overall, it was a pleasure to work with a team of innovative professionals who were willing to take risks to help our business grow.

How did Big Day the Agency perform from a project management standpoint?

We mainly communicated via email. Big Day the Agency was responsive and receptive to our feedback. They valued our ideas, met our timelines, and managed to keep us in the loop at all times. We never had to worry about experiencing delays that could hinder the progress of our project — they were simply on top of everything.

What did you find most impressive about them?

Big Day the Agency encouraged us to take the big leaps that brought us to where we are today. We were confident that their expertise and understanding of our needs would drive high-yielding results — and they did.

Are there any areas they could improve?

We didn’t have any complaints throughout the partnership. I just couldn’t speak highly enough about their work.

Do you have any advice for potential customers?

Whether you have a big or small company, trust Big Day the Agency to deliver your marketing needs within your standards and budget. They’re well worth every client’s investment.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a kebab restaurant.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Big Day the Agency?

We needed help with marketing strategy and creative designing.

SOLUTION

What was the scope of their involvement?

Big Day the Agency helps us clean our brand message, which involves new logo design, colors, fonts, and creating a new website from scratch.

What is the team composition?

I’ve been working with Ahab (Creative Director).

How did you come to work with Big Day the Agency?

We met Ahab, and we liked his style and energy. In terms of work, he showed us samples of what he was envisioning, and we were blown away because it was nothing like what we’ve seen in the market from other companies — we knew he’d be a good fit for us right away.

At first, we started with a small project, and he was outside the box, so we ended up engaging in big projects letting him take control of the creative part of our company.

How much have you invested with them?

We’ve spent under $100,000 with them so far.

What is the status of this engagement?

We started working together in January 2017, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We don’t have metrics on their work, but I can say that we’re positioned in a spot that’s utterly day-and-night different from where we were before engaging with them. We’ve also had positive feedback from guests and brand leaders in terms of the creativity of our site and the unique approach it provides — it’s been amazing.

How did Big Day the Agency perform from a project management standpoint?

They’re accessible and always keep us updated on the project. They’re cool and accommodating to our creativity instead of rejecting our energy to make changes and enhancements.

What did you find most impressive about them?

They put a lot of passion into their projects and become critical about making adjustments that ensure the quality of their work — that’s something that I like, and it made me trust them because it shows how much they care.

Are there any areas they could improve?

I don’t think there’s anything they can improve on.

BACKGROUND

Please describe your company and your position there.

Start-Up CPG company Perfect Bar (Now Perfect Snacks) makes the freshest nutrition bars ever created. Non-GMO, Gluten-Free, 20+ Organic Superfoods, High in Protein, and handmade in sunny San Diego. I was the creative director at Perfect Bar, helping the company update its branding over three years until our successful acquisition by Mondelēz International. That included updating all of their packaging, branding, and all marketing assets including content creation, photography and video for all digital and social channels.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Big Day the Agency, and what were your goals?

We hired Ahab at Big Day agency to help us build our video library of assets. We needed clever and tasty videos that highlighted our cookie dough like texture peanut butter protein bars, the fresh ingredients used to make the bars, and that they are found in the fridge in stores, but are also good on the go. Ahab is so fun to work with, always positive and upbeat and brought enthusiasm to every video. He's a creative and a problem solver. We really leaned into quick stop motion videos that told a story and were used on our website, digital ads, and social media accounts. The quality was superb, crystal clear videos with seamless transitions. They could have easily been used for broadcast or Hulu commercials.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a partner that could help bring our creative ideas to life, who could take our ideas and quickly run with it (start-up life is always extremely busy and fast-paced), we also wanted our videos to look professionally done (crisp and clear, not iphone), as well as a someone we would enjoy working with on a weekly basis. I should also add we didn't want to hire just a creative agency, or alternatively just a video agency, we needed both. Someone that could produce videos, but also get creative and dirty and style products and spell things out like "Fresh From The Fridge" in hundreds of peanuts. Ahab blew us away with his creativity, animated swirls of cinnamon, and Chef's Table schmears of peanut butter and honey. The videos were beautiful and playful.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

I would sketch out a shot list of ideas based on our selling props we needed to get across (some overall brand related, some for new flavors being launched). I would brief Ahab on the shot list. Ahab and team got to work immediately setting up the studio, cameras and lighting. They were quick to grab props if I forgot anything. They would style, get a quick approval if I was around, wrap the shoot then go into production (editing and stitching together the images for stop motion). Ahab also provided us images in various sizes for various channels (amazing!). The stop motion videos were really impressive.

Who did you work with and what was the feedback process like?

I worked with Ahab and his PA, and the process was great. We were organized, they were organized, and we got to work immediately. It felt really refreshing to talk to a creative, know that we were all on the same page immediately, and move forward with gusto, and receive assets that were absolutely beautiful.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Perfect Snacks grew exponentially during my time there, no doubt attributed to the beautiful assets that were created by Ahab's team that was used across digital ads, social and websites. The growth of Perfect Snacks leads to a successful acquisition by Mondelēz International.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings in person. Energetic. Inspiring. Once the game plan was agreed upon, Ahab was quick to get to work, produce, edit and return assets to us in a timely manner via email.

What did you find most impressive or unique about this company?

The creativity, problem-solving, positive vibe, and enthusiasm were most impressive about them.

Are there any areas for improvement or something they could have done differently?

No they were rockstars.