BEXBRANDS

BACKGROUND

Introduce your business and what you do there.

I'm a co-founder and co-CEO of Back to the Roots, a company that sells organic cereal and indoor gardening kits. Our products range from windowsill herb gardens to aquaponics units to mushroom growing kits. We sell in stores and online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BEXBRANDS?

We needed to unify the brands for our indoor gardening kits and our organic cereals. We were also scaling up to a nationwide launch, so we needed to revisit our branding and communication strategy to improve our messaging.

SOLUTION

What was the scope of their involvement?

BEXBRANDS conducted interviews with our internal team and partners to understand our brand better. They turned that research into a guide that identified our brand voice and informed our logo design. We then used the guide and logo to update our packaging and make it more consistent across products.

What is the team composition?

We worked mainly with BEXBRANDS’ co-founders.

How did you come to work with BEXBRANDS?

A friend who had worked with BEXBRANDS referred them. We liked their work, so we decided to meet. They had the ability to immerse themselves in our brand, and we knew we could trust them, so we became partners.

What is the status of this engagement?

We worked on this project from July–November 2016. We’ve worked with them on a variety of other projects since this one. They’ve been our design partner for over two years.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our in-store sales have increased, and the buyer feedback has been positive—they love the new design and packaging. It speaks to millennial shoppers (our target audience), which our retail partners appreciate.

How did BEXBRANDS perform from a project management standpoint?

Project management is one of their greatest strengths. They’re incredibly organized and laid out a plan from the very beginning. They were also flexible and willing to adapt to changes.

What did you find most impressive about them?

They have extremely talented designers and foster a relationship of trust and transparency. They were open, forthcoming, and honest, which goes a long way when you’re trusting someone with your brand and spending a lot of money on them. They truly felt like an extension of our team.

Are there any areas they could improve?

They’re a small firm, which means you need to be aware of expectations and timelines.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of marketing at a vegetarian food manufacturer.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BEXBRANDS?

We were looking to refresh our brand and overhaul our packaging design, which had remained stagnant for several years. The rebranding effort included all consumer touch points including the website.

SOLUTION

What was the scope of their involvement?

We brought the BEXBRANDS team on after conducting an overarching brand equity study that sought to articulate and redefine our desired brand identity. We used our findings as a briefing document for their team, and the team combined the results with additional market research, competitive analysis, retail visits, and category reviews to comprehensively and meticulously create our brand. This encompassed a redesign of our logo, marketing materials, packaging, and website. We’ve also engaged them on a variety of smaller projects since the rebrand.

What is the team composition?

I primarily worked with the principals at BEXBRANDS.

How did you come to work with BEXBRANDS?

One of our consultants had previously worked with them on another food and beverage brand. Their team is fairly small, which allowed us to work with their leadership team. Their portfolio includes several similar rebranding efforts, and their experience made us confident in their ability to take on our project.

How much have you invested with them?

We’ve invested about $60,000–$80,000 throughout our engagement with BEXBRANDS.

What is the status of this engagement?

We started working together in the summer of 2016 and completed the first project within a few months. We’re continuing to work with them on smaller related projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the brand refresh, the reactions to our packaging have been overwhelmingly positive. The new designs feel more natural and appeal more effectively to younger demographics. We have strategic relationships with important retailers like Whole Foods, and upon previewing the new brand to those partners, we saw a universally enthusiastic response. Also, the company has nearly doubled its sales since the rebranding effort.

How did BEXBRANDS perform from a project management standpoint?

We didn’t have any problems with scheduling or time management.

What did you find most impressive about them?

They’re a very creative group with a great understanding of the latest design trends and brand strategies. They’ve been exceptionally easy to work with and enjoy the work that they do.

Are there any areas they could improve?

We have a few smaller-scale brands in our portfolio that we would’ve loved to work with BEXBRANDS on, but they were unable to accept the projects due to a smaller available budget.

BACKGROUND

Introduce your business and what you do there.

I’m co-founder and chief innovation officer of Once Upon a Farm, a fresh baby food company. We also offer toddler and kids products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BEXBRANDS?

We needed a branding agency that could bring our unique vision to life. We were the first company to be on the market with this new category of fresh baby food. We needed someone that could help us capture that uniqueness.

SOLUTION

What was the scope of their involvement?

We told them the vision and mission of the brand, as well as our product lineup and our goals. They took all of that information and brought it to life. They came up with the name and all of the original packaging. They’ve done a lot of branding projects for us over the years. They've done work on our website, and produced point of sale material and other graphic design projects.

What is the team composition?

We worked directly with the co-founders of the company. They wear many hats.

How did you come to work with BEXBRANDS?

We were familiar with them through the branding work they did for a juice brand. We also got a great recommendation from other people in our network to work with Bex. After meeting them and seeing the previous work, we thought it would be a great fit.

What is the status of this engagement?

Work began in April 2015 and we’re doing projects with them on an ongoing basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our velocity on shelf was solid from the get-go and continues to rise. I attribute a lot of that success to the branding. From the beginning of the engagement with Bex, we’ve regularly heard from people that our brand is amazing. People love our packaging. We've never had a negative comment on anything Bex has produced for us.

How did BEXBRANDS perform from a project management standpoint?

They're organized and reliable. I can always count on them to get things done when they say they will if not before. They’re organized and methodical in their work.

What did you find most impressive about them?

They have a level of depth that’s reflected in the work that they do. I’ve rarely seen that quality in other agencies. It comes through in the branding, and the consumer appreciates that and connects to it emotionally.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Seaweed Bath Co.

Describe what your company does in a single sentence.

Seaweed Bath Co. harnesses the endless gifts of the ocean in inspiring, nourishing and restoring formulas for all skin and hair types.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BEXBRANDS to accomplish?

• Brand Identity
• Packaging Design

SOLUTION

How did you find BEXBRANDS?

Referral

Why did you select BEXBRANDS over others?

Great culture fit, Good value for cost, Referred to me, Company values aligned

What was the size of BEXBRANDS’s team?

6-10 Employees

What was your primary form of communication with BEXBRANDS?

Virtual Meeting

Describe the scope of work in detail. Please include a summary of key deliverables.

Full rebrand: Brand Positioning, Logo Design, Packaging Design, Brand Guidelines

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales growth

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amazing project management. They consistently delivered on time and went above and beyond.

What did you find most impressive or unique about this company?

Project managed directly by founder with terrific communication.

Are there any areas for improvement or something BEXBRANDS could have done differently?

There was nothing they needed to improve on.

BACKGROUND

Please describe your company and position.

I am the Owner of Parallel brothers

Describe what your company does in a single sentence.

Manufacture Tahini, restaurant and bar, catering and events

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BEXBRANDS to accomplish?

• Build a brand
• Design products
• Messaging

SOLUTION

How did you find BEXBRANDS?

Referral

Why did you select BEXBRANDS over others?

Great culture fit, Referred to me, Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Bex helped us create designs for a line of products including messaging, Logo, the feel of the company’s Colours line ext..

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Coherent messaging
• Helped strengthen our company brand
• Higher sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They're very responsive, punctual, talented, and thorough.

What was your primary form of communication with BEXBRANDS?

In-Person Meeting, Virtual Meeting, Email or Messaging App

What did you find most impressive or unique about this company?

Always surprised us in a very good way with the outcome Understood our needs and style

Are there any areas for improvement or something BEXBRANDS could have done differently?

We are very happy with Bexbransd, They are very attentive to our needs We’ll continue working with them

BACKGROUND

Please describe your company and position.

I am the Founder of Troov

Describe what your company does in a single sentence.

Functional beverage provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire BEXBRANDS to accomplish?

• Brand identity
• Brand positioning
• Packaging

SOLUTION

How did you find BEXBRANDS?

Referral

Why did you select BEXBRANDS over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Other

What was the size of BEXBRANDS’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop brand identity and positioning, including, but not limited to name, logo, font, colors, mission, vision and values, tone and copy. End-to-end packaging conception and design. Wire frame design on the website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Completion on brand identity
• Completion of brand positioning
• Completion of packaging designs
• High trial of product due to differentiated packaging

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Bex works both incredibly carefully and efficiently. Nothing goes unnoticed and everything is done promptly.

What was your primary form of communication with BEXBRANDS?

• In-Person Meeting
• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

They are uniquely positioned with the care of a small business and the execution of a top agency. They genuinely care about the work they are doing. Everything they work on is done incredibly well. They are a refreshing mix of both creativity and practicality.

Are there any areas for improvement or something BEXBRANDS could have done differently?

nope.