CHEF TINA JO
PUNTA BANDA, MEXICO
LOGO, BUSINESS CARDS, STATIONERY, APRONS, WEBSITE, SOCIAL MEDIA, VIDEO INTRO SEQUENCE
Splendor in the Raw
Chef Tina Jo has devoted her…
life to bring the delicious tastes of raw food to the masses. Bex Brands helped her develop the line that embodies her brand, appears in her logo and is the overall umbrella behind all her books “Real Life Raw.”
The attitude of her brand is simple, bright, friendly and approachable. The tree explodes with fresh flavor and the energy one feels when following a raw food diet, while the type remains straight forward and grounded.
Since developing the Chef Tina Jo brand, she has signed as a spokesperson for a raw food supply company and gotten a book deal. Chef Tina Jo needed a complete stationery package, as her remote location is largely dependent upon communications via letters, emails, etc.
Since her logo has a tree bursting with flavor, we decided to enhance this feature in stationery, since we had more real estate to work with. Flavor leaves scatter upwards from the tree, expressing bountiful taste and joy.