# Basis 365 Accounting Basis 365 Accounting Reviews (17), Pricing, Services & Verified Ratings - Verified - 4.9 out of 5 average review rating - 1 connections joined Basis 365 Accounting's Network [Visit Website](https://www.basis365.com/clutch/?utm_source=clutch.co&utm_medium=referral&utm_campaign=directory) [Get a Custom Proposal](https://clutch.co/profile/basis-365-accounting) **Scalable, cost-effective accounting department.** Basis 365® Accounting has been an award-winning outsourced accounting & bookkeeping company on Clutch for over 5 years! We love meeting new people and learning more about their businesses. That's what we do - Helping people build strong businesses® since 2012 using our unique P-R-O-F-I-T approach to outsourced accounting. _**See if we’ll be a great fit.**_ Basis 365 Accounting provides outsourced accounting & bookkeeping services to software companies and a wide range of service-based businesses. Our customers range from $1mm - $20mm in revenue or roughly 5-100 employees. We deliver a 100% cloud-based accounting department and have customers across the US. We believe accounting should be a dynamic tool for growth, not just a necessary task. That's why we developed the P-R-O-F-I-T approach—our exclusive and proven methodology that transforms your financial operations from mere number management into a strategic asset. This unique framework is meticulously designed to help forward-thinking businesses like yours build a stronger, more profitable future. With a relentless focus on cash and profit, our scalable, team-based model drives unparalleled performance, optimizes your processes, and seamlessly integrates with your team. Some of the benefits of partnering with us are: - **Performance-focused**\- Tactical accounting guidance that pushes you forward. - **Business Continuity** \- No need to worry about your accountant giving you 2 weeks to find a replacement. - **Scalable** \- We’re able to ramp up or down with your business. We also deliver budgeting, forecasting and performance dashboards. - **Responsive** \- 24 hours response time. You won’t have to wonder “is anyone seeing this?" ## Company Information - Minimum project size: $1,000+ - Number of employees: 10 - 49 - 2 Locations: - West Hollywood, CA (Headquarters) - Irvine, CA - Founded in 2012 - 1 languages: English - 4 timezones: Central Standard Time (CST), Eastern Standard Time (EST), Mountain Standard Time (MST), Pacific Standard Time (PST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 60% Finance & Accounting Outsourcing (FAO) - 35% Accounting - 5% Back Office Outsourcing ### Focus Areas - Accounting Software Specialist: - 60% QuickBooks Accounting & Implementation - 40% Xero Accounting & Implementation - General Accounting Focus: - 35% Bookkeeping - 35% Financial Accounting - 20% Management Accounting - 10% Payroll Processing ### Industries - 40% Business services - 25% Consumer products & services - 20% eCommerce - 5% Other industries - 10% Advertising & marketing ### Clients - 80% Small Business (<$10M) - 20% Midmarket ($10M - $1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.9 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: Basis 365 Accounting offers competitive pricing, with clients reporting monthly fees ranging from $500 to $600 and total investments up to $50,000 annually. They provide valuable services, including integration and bookkeeping, delivering strong value for their cost. **Most Common Project Size**: Less than $10,000 based on 6 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Accounting: Less than $10,000 based on 6 reviews ### Packages Offered - Accounting Packages — starting at $1,500/month ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### Basis 365 Accounting Review Insights Overall Review Rating: 4.9 - Quality: 4.9 - Schedule: 4.9 - Cost: 4.9 - Willing to Refer: 5.0 ### Top Mentions - Communicative (7 mentions) - Knowledgeable (5 mentions) - Proactive (5 mentions) - Timely (5 mentions) - Great project management (4 mentions) - Easy to work with (3 mentions) - Helpful (3 mentions) - Professional (3 mentions) - Accessible (2 mentions) - Detail-oriented (2 mentions) - Efficient (2 mentions) - Experienced (2 mentions) - Transparent (2 mentions) - Well-organized projects (2 mentions) - Customized support (1 mentions) - Exceeds expectations (1 mentions) - Exceptional performance (1 mentions) - Honest (1 mentions) - Puts the customer first (1 mentions) - Team players (1 mentions) ### Review Highlights **Proactive Problem Solving** Basis 365 is commended for their proactive approach to problem-solving, often resolving issues before they escalate. This proactive stance is a key factor in maintaining long-term client satisfaction and trust. **Limited Integration Options** Some clients expressed a desire for more options in third-party integrations, particularly for inventory management systems. While current solutions are satisfactory, more customization could enhance client satisfaction. **Comprehensive Support and Training** Clients value the extensive support and training provided by Basis 365, which helps teams understand and utilize new accounting systems effectively. This focus on education contributes positively to client relationships. **Seamless Onboarding Experience** Clients find the onboarding process with Basis 365 smooth and well-organized. The company's ability to quickly understand and address client needs during this phase is frequently mentioned as a positive aspect of their service. **Desire for Greater Transparency** A few clients noted a wish for more transparency in understanding Basis 365's internal processes during onboarding. Additional insight into the systems and procedures being implemented could improve the client experience. **Strong Industry Expertise** Basis 365 Accounting demonstrates a deep understanding of the e-commerce and tech industries. Clients appreciate their ability to integrate technology solutions such as Xero and QuickBooks, which are essential for contemporary business operations. **Improved Financial Decision Making** Clients report significant improvements in their ability to make informed business decisions due to Basis 365's comprehensive financial reports and insights. This empowerment to navigate financial landscapes effectively is a recurring theme. **Cost-Effective Solutions** Clients generally find Basis 365's services to be cost-effective, especially when compared to hiring in-house staff. Their ability to deliver high-quality services at competitive rates is a valued aspect of their offering. **Effective Project Management** Basis 365's project management skills are highlighted as effective and organized, with timely completion of tasks and clear communication of progress and expectations. Clients appreciate their structured approach to managing engagements. **Exceptional Customer Service** Clients consistently praise Basis 365 for their responsiveness, proactive communication, and ability to resolve issues swiftly. Their team is described as knowledgeable, patient, and attentive, contributing to a high level of client trust and satisfaction. ### Basis 365 Accounting Reviews #### Outsourced CFO & International Expansion Support for Mobile Tech Studio (Featured Review) **The Project** - Services: Accounting - Project size: $50,000 to $199,999 - Project length: Jan. 2017 - Ongoing **Project Summary**: As an outsourced partner, Basis 365 managed onboarding and international transaction processes. They provide a full suite of CFO services, including bookkeeping, invoicing, cash-flow forecasting, and metrics. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Dogtown Media - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 17, 2017 **Feedback Summary**: Solutions they implemented cut AR and AP processing time in half, speeding up cash flow. They secured key services and simplified tax strategy. While some internal CFO services are lacking, their agile methodology, proactive and clear communication, and tech-savvy make them an ideal partner. ""We’ve had some very bad experiences with previous CFOs … and Basis 365 completely restored my faith in humanity." " **BACKGROUND** Introduce your business and what you do there. I am the founder and CEO of Dogtown Media. We’re a mobile technology studio; we take ideas and turn them into mobile apps. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting? We needed a CFO, but we didn’t need them to be full-time, and we didn't have the budget for a full-time salary. **SOLUTION** What was the scope of their involvement? They are actively providing us a full suite of outsourced CFO services, such as bookkeeping, invoicing, cash-flow forecasting and tracking of key metrics. They help us make informed business decisions. We have scaled quite a bit, and they've been with us every step of the way. They’ve adapted to changing circumstances as we’ve opened up an office abroad and are internationalizing our position in the marketplace. As far as accounting services, that expansion entails coordinating with our local team members and setting up operational processes to minimize transactional costs and risk. We've had an onboarding expert set up all of our systems and transfer the data from our earlier CFO to their program. What is the team dynamic? We have a personalized liaison as our main point of contact. There's also an onboarding manager. For more complex processes and questions, the 2 founders come in. They also help a lot with referrals to strategic partners. How did you come to work with Basis 365 Accounting? We did a deep dive and interviewed 9 other vendors before deciding on Basis 365. They understood our business model. They'd worked in technology themselves and had credibility and experience. They were able to answer all the questions that I had, and they showed me that they were able to perform at a high caliber with a competitive pricing model. How much have you invested with them? I pay them $48,000 a year plus a few extra fees for consulting services, so it rounds out at around $50,000. What is the status of this engagement? We've been working with them since January 2017. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Revenue is definitely up. While Basis 365 isn’t solely responsible for that, the processes, invoicing, communication, and feedback mechanisms they implemented have lowered the time that it takes to get money in the door. Our accounts payable and accounts receivable processes are much smoother and work twice as fast. Our tax strategy has been much smoother than with our former CFO. We do a lot of financial planning and forecasting, and they've really been pivotal in helping us secure qualified partners for 401(k) and tax return services. How did Basis 365 Accounting perform from a project management standpoint? It's been great. They are fantastic. They're very responsive and communicative. They came in at a tumultuous time for us and have implemented new processes as we’ve grown. We have several communication channels, touch point calls twice a week, a Slack channel that is running with 2-way and 3-way communication, and email. Their answers to questions, reminders, and everything else are on point. They answer questions clearly and quickly as they arise and provide clear feedback for us when we need to perform a task. We get frequent updates so that there are no surprises; we keep them in the loop and they give us the feedback we need to be successful. I especially love how proactive the executives are. What did you find most impressive about them? They are tech-savvy. Our respective cultures are well-aligned. They like to test assumptions and run like a lean startup. Most of all, they adopt frameworks and processes that are efficient, raise productivity, and don't add unnecessary layers. They minimize admin tasks through adopting smart technologies. Are there any areas they could improve? If we had an internal CFO, we would get more in-depth consulting and financial engineering, like how to run lines of credit, and more proactive advice. Those additional services would be helpful. Do you have any advice for potential customers? Have all your systems documented and ready to be ported over ahead of time so that it's a smooth transition. That helps you avoid last-minute work and long hours. Be prepared, set up communication channels, and clearly lay out what responsibilities you want them to have and what responsibilities you want to maintain in-house. --- #### Accounting Services for Outdoor E-Commerce Company **The Project** - Services: Accounting - Project size: Less than $10,000 - Project length: Nov. 2019 - Ongoing **Project Summary**: Basis 365 Accounting took over the bookkeeping for a new e-commerce company. They helped with financial record keeping, integrating different marketplaces into one QuickBooks, and integrating DEAR Inventory. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, OneTrail Gear - Industry: Retail - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Mar 5, 2020 **Feedback Summary**: Basic 365 Accounting eliminated the pain-points associated with the back office, allowing the owner to make confident decisions. Their team is extremely knowledgable and responsive, always responding quickly and never missing a deadline. They're straightforward, honest, and trustworthy partners. "“They take away the headache of the back office and I can trust them.” " **BACKGROUND** Introduce your business and what you do there. I am the CEO of OneTrail Gear, an e-commerce company specializing in selling outdoor gear like backpacks and bags. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting? We’re a really new company, so we needed to start from the ground up with someone who could give us really good guidance on bookkeeping, plus all the other financial record work that is required for an e-commerce company. This also included helping with the technology, merging it with our books so we had data to navigate. **SOLUTION** What was the scope of their involvement? They connected our different marketplaces into one QuickBooks software. They also recommended some technology integrations to make us more seamless. They then integrated that technology into our books so that from a management standpoint we’ll be able to look at the profit and loss (PnL), balance sheet, and more. After a couple of months, we decided we wanted to migrate to a more robust high-level third-party management system to manage our inventory. They gave us product recommendations, worked on pricing it, and helped us make a good decision on which made the most sense given our work and budget. Then they went ahead and integrated that system, DEAR Inventory, and trained us on it. What is the team composition? Paul (Onboarding Director) is the person I spoke with day-to-day. He was incredibly patient and kind, helping us think out the best way to record different transactions. He spent lots of time on the calls with us and was incredibly patient. He’s the day to day account person. How did you come to work with Basis 365 Accounting? We reached out to them eight months after launching. Once we got more complex with a larger infrastructure, we needed them. We searched for several companies, and Basic 365 was incredibly responsive and took the time on the phone to understand our business and offered suggestions on how to improve. They stuck out as knowledgeable, transparent, and helpful. How much have you invested with them? We pay them $600 a month and a special project hourly rate. Our total investment is around $4,000. What is the status of this engagement? We worked together from November 2019 onwards. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? My biggest pain-point prior was not having good books or records to make business decisions with. They solved that problem completely. Their monthly reports have 30 days of performance data, sales return, inventory transfers, PnL, and more. Because of them, I’m able to make informed future business decisions. How did Basis 365 Accounting perform from a project management standpoint? They’re extremely responsive and incredibly knowledgeable. If I have a question they can’t answer right away, they find a way to answer and come right back to us. They’re incredibly proactive and even as we get more complex there has never been an issue. No matter how complex a problem, no matter how much is on their plate, they’re happy to jump in and solve the issue. They use a project management tool that was pretty helpful. They’re incredibly organized and finish everything ahead of schedule. I’m really happy with them. What did you find most impressive about them? I like to work with honest, straightforward, and transparent people. They check all of those boxes. They take away the headache of the back office and I can trust them. Are there any areas they could improve? It would be interesting if they could give more choices on third-party integrations for my inventory management system. I do like the one they set me up with a lot, however. Do you have any advice for potential customers? Be transparent and provide more details rather than less. That definitely helped with the onboarding and helped them be the organized and smooth organization that they are. --- #### Accounting Services for Sustainable E-Commerce Company **The Project** - Services: Accounting - Project size: Less than $10,000 - Project length: June 2019 - Ongoing **Project Summary**: Basis 365 Accounting facilitated the introduction of accounting software and handled credit card, online payment, and warehouse integrations. They now provide ongoing training and accounting services. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Founder, Sustainable Travel Store - Industry: Retail - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 21, 2019 **Feedback Summary**: Flexible and understanding of scope changes, Basis 365 Accounting worked with their client to ensure top-quality testing. Their fast communication and proactive follow up are notable, as is their focus on education and knowledge-sharing. Customers can expect comprehensive accounting support. ""They’ve been outstanding. They’ve even chased me and reminded me of things."  " **BACKGROUND** Introduce your business and what you do there. I’m the founder and CEO of Sustainable Travel Store, a new e-commerce venture. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting? We were looking into setting up ongoing support for bookkeeping. I am brand new to retail from the travel industry, so I also wanted guidance and help from an accounting partner on tax issues and e-commerce specific practices. **SOLUTION** What was the scope of their involvement? It was really a complete end-to-end process develop for our new business. After apprising us of setup fees, they described the advantages of QuickBooks and Xero. We picked Xero and then, provided monthly plans to get us started with bookkeeping. Then, they did our technology integrations including Stripe for credit card processing, PayPal, and Oracle for inventory management communication with our warehouse. They also integrated our website with our accounting reporting capabilities in Xero. On the human side, they helped train our employees in the new system. Specifically, they taught us how to create purchase orders that we send to our retail suppliers. What is the team composition? I worked with the founder to get us on board and get some advice. They then handed us to Paul (Onboarding Director, Basis 365 Accounting), who engaged in an extensive back and forth with me about the setup and getting integrations to fire correctly. Now, on the day-to-day, Paul pops in and out, but we work mostly with two other resources that pay bills for us and reconcile charges against the balance sheets that come in. How did you come to work with Basis 365 Accounting? The founder and owner spent an hour on an exploratory call with us up-front, giving us good baseline advice. I thought they would be good startup partner since they seemed flexible to cancellations or changes at any moment without charging a penalty. Additionally, their proposal was clear, and it seemed like it would be easy to scale their services up and down. How much have you invested with them? We’ve spent under $10,000 with them so far. The onboarding was around $600–$800 dollars, and we currently pay between $500–$550 per month for ongoing accounting services. What is the status of this engagement? We’ve been working together since June 2019. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement?  For the setup, they did an outstanding job with supporting technology integrations. We had to change technology a couple of times, and they were very amenable to testing and retesting the integrations into our Xero account. We’re up and running and confident in our system. How did Basis 365 Accounting perform from a project management standpoint? They’ve been outstanding. They’ve even chased me and reminded me of things. Additionally, they’re always quick to pay bills. As soon as I send it to their accounting inbox, they pay immediately or ask me about it. They’re really good in that regard. We communicate via a dedicated email. What did you find most impressive about them? The extent of the support that we got with onboarding integrations was amazing. Their experience has really helped my team members understand more about e-commerce. Basis 365 has been thorough and thoughtful, and I’ve always felt like they’ve had our best interests in mind. They’ve gone above and beyond in teaching and sharing knowledge with us. Are there any areas they could improve? Honestly, no.   Do you have any advice for potential customers? Make sure you understand the different price structure tiers. Bases 365 Accounting outlined them well for me at the outset. As a new business, they were really good at telling us what we needed to be thinking about and the questions we needed to answer. --- #### Bookkeeping & Financial Analysis for Luxury Keyboard Company **The Project** - Services: Accounting - Project size: Less than $10,000 - Project length: Jan. 2019 - Ongoing **Project Summary**: Basis 365 installed Unleashed bookkeeping and financial analysis software to deliver weekly accounting reports. Other services included software onboarding and explanation to stakeholders. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Owner, Norbauer & Co. - Industry: Retail - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Apr 15, 2019 **Feedback Summary**: The solution is expected to improve profitability tracking as well as internal efficiency due to the automation of accounting processes. Expect Basis 365 to offer dedicated resources throughout the engagement. They consider strategies to benefit the long-term success of the solution. ""They offer a rare level of service, and I appreciate it very much." " **BACKGROUND** Introduce your business and what you do there. I run a company that makes luxury computer keyboards. We’re a manufacturing and e-commerce firm. I design the products, market them, and sell them online. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365? The challenges that I face with bookkeeping are specific to the fact that I do a lot of manufacturing work, which makes bookkeeping unusually complicated for an e-commerce business. Typically, sellers on Shopify will buy ready-manufactured products and resell them. Amazon resellers and drop-shippers will typically go directly to China and find something that’s ready to go to market. For my business, because it's so custom, I'm getting parts manufactured in one place, getting them finished in another place, getting them assembled in a third place, and then getting them shipped directly out to customers. I need to track all of that using bookkeeping methods that reflect the current profitability of a business, so I engage with bookkeepers that have a nuanced understanding of accrual accounting and inventory. My previous bookkeepers didn’t offer that, nor did they set up computer systems to automate the process. **SOLUTION** What was the scope of their involvement? I'm still going through the onboarding process. It has been taking longer for me than for their usual clients because of my special inventory requirements. We’re using new inventory software called Unleashed, which they had never used before. We are still working through systems setup. What is the team composition? I've only been working with their onboarding person. They offer a dedicated person whose job is to go to this onboarding process, figure out my needs, set up processes and document them. I expect to begin working with my normal daily bookkeeping team within the coming weeks. They’ll enter the transactions on the books based on the guidance provided to them by the onboarding resource. How did you come to work with Basis 365? I found them through a Google Search for companies with specific expertise in supporting e-commerce companies, specifically ones with more complicated bookkeeping requirements. I considered other companies as well. The determining factor for selecting Basis 365 was that they were an interesting place right in the middle of the scale and automation spectrum, where an individual provider is at one end and a big bookkeeping company at the other end. Basis 365  puts in place a lot of processes to automate the work, but they also have people who are there to stop, think and look at the transactions as they are coming through and be thoughtful about unusual cases. How much have you invested with them? We’re spending $600 per month. We also paid some one-time flat fees for software setup. What is the status of this engagement? We’ve been working with them since December 2018 and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? They helped me figure out a software solution that could conceivably solve my problems. In the past, I was tracking all of my manufacturing in a batched accrual process. My individual bookkeeper would pile up expenses related to manufacturing over time, and often it wasn’t until the very last day of the year that we would calculate the cost of manufacturing and apply them to the books. Using that process, there was no way over the course of the year to have any sense of how profitable our business was. Tracking every transaction manually would have been so tedious and expensive that it was barely worth it. I didn’t know how to solve this problem, but Basis 365 introduced me to Unleashed, which I never could have set up myself. In that sense, even though I can't measure the value they have delivered to me yet, it's very clear that I now have a solution to a problem. Once the software is finished being set up and we start entering data regularly, I will be able to see my firm’s profitability weekly instead of annually. That’s a huge improvement. How did Basis perform from a project management standpoint? So far, my experience of having them set me up and maintain my books during the onboarding process has been absolutely excellent. I have no complaints whatsoever. What did you find most impressive about them? They’re thoughtful and they consider solutions not just for the moment, but in terms of what will be useful in the longer term. Whenever I send an email to anyone at Basis 365, they take the time to think about the question and answer it like a human being. They offer a rare level of service, and I appreciate it very much. Are there any areas they could improve? They are writing some internal documentation explaining how they are going to be handling my accounts and how everything works on their side. Perhaps they haven't shared some of that information with me to avoid overwhelming me, but I would appreciate some more insight and to be able to read those documents while they writing them. I would like to understand more about what they are doing on their side as part of the onboarding process, so I can see the systems and procedures they are putting in place. I am just trusting they are doing those correctly now and I don't have much insight yet into the specifics of what they are doing. Do you have any advice for future clients of theirs? My recommendation is to get a lower level of service from Basis 365 for the same amount of money, rather than going with a more automated company, and that will lead to a better experience and better insight into the business. They were able to batch some of my transactions and lower their service level, thereby reducing my monthly cost. I didn’t need real-time data. Even knowing where my business stands once a month is a huge improvement, and their service is much better, in terms of general thoughtfulness of the setup and the accuracy of the data.   --- #### Outsourced Bookkeeping for Consumer Health Products Company **The Project** - Services: Accounting - Project size: Confidential - Project length: Jan. 2019 - Ongoing **Project Summary**: Basis 365 Accounting coordinates all bookkeeping processes for a consumer health products company. They use QuickBooks Online, among other tools, to track all financial components.   **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 4.5 - Willing to Refer: 5.0 **The Reviewer** Chief Financial Officer, Luminas - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 8, 2019 **Feedback Summary**: Basis 365 Accounting’s involvement has been critical in fostering error-free bookkeeping. The team succeeds in offering personalized assistance for a growing e-commerce business. Their professionalism and communication instill a tremendous amount of trust in the engagement. ""They are well-suited to help e-commerce businesses with bookkeeping needs." " **BACKGROUND** Introduce your business and what you do there. I am the CFO of Luminas. We make next-generation consumer products utilizing our proprietary energy medicine technology. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting? As a startup, 2018 was a breakthrough year for us in terms of starting to ramp sales and expand our team. Along with that came increased complexity regarding our financial and bookkeeping needs. The company did not have a dedicated financial team or even a CFO at the time, so when I came in, I recognized the need for resources. We hired Basis 365 Accounting to help us get our books in order and move forward confidently. **SOLUTION** What was the scope of their involvement? We have effectively outsourced all of our bookkeeping processes and related needs to them. Basis 365 Accounting uses QuickBooks Online and Bill.com to make sure everything is in order. They’ve also used a project management service called Redbooth for onboarding and communication. They use a structured, systematic process that gives us confidence in our bookkeeping process. What is the team composition? I initially interfaced with Rhett (Co-founder, Basis 365 Accounting), but I now work daily with other members of the Basis365 team. How did you come to work with Basis 365 Accounting? I found them online as I searched for outsourced bookkeepers. I interviewed a handful of companies, but Basis 365 Accounting seemed to be the most polished in terms of their service offering. They also marketed themselves specifically to e-commerce business, which was attractive to us. What is the status of this engagement? Our engagement began in January 2019 and remains ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Their efforts have helped us organize our financial statements and bookkeeping processes. They’ve put a useful and practical system in place. Their involvement has saved our company time and has allowed me as CFO to make more efficient use of my time. I have a high level of trust and confidence in them. We’ve looked at having in-house bookkeepers, but this system is ultimately more cost effective and has worked very well thus far. It’s been very helpful for a company like ours that is still growing and has intensive bookkeeping needs. How did Basis 365 Accounting perform from a project management standpoint? They are well-suited to help e-commerce businesses with bookkeeping needs. Basis 365 Accounting’s team has been responsive and willing to go above and beyond our needs. There’s a lot that can fall within the scope of bookkeeping, and they’ve been able to help and answer questions. We’ve used email and video conferencing tools to communicate, and I never feel like I miss anything, or if I do that it will be quickly taken care of. What did you find most impressive about them? Their processes are effective, and they have sound methods of communication. How they operate fosters great confidence in what they’re doing. They’ve been very professional. Are there any areas they could improve? No, so far the process has been smooth and has exceeded my expectations. Do you have any advice for potential customers? You must make sure that Basis 365 Accounting is an appropriate fit for your business depending on your stage of growth. --- #### Payroll & Accounting Services for Software Provider **The Project** - Services: Accounting - Project size: Confidential - Project length: July 2018 - Ongoing **Project Summary**: Basis 365 Accounting handles all of the accounting needs of a software provider using Xero technology. The team is also working on automating additional internal processes like payroll and invoicing. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** COO, Oropala Services - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 19, 2018 **Feedback Summary**: With Basis 365 Accounting’s help, internal staff can dedicate more time to important projects and clients. Overall, the team is independent and reliable. They ask questions when necessary and report all of their work. Their effective workflow makes them a valuable partner. "“They’re a well-oiled machine.” " **BACKGROUND** Introduce your business and what you do there. I’m the COO of Oropala Services, which is the management services company and software provider for the Gold Shovel Standard. We provide services and software solutions for clients in the construction industry. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting? We have a fair amount of accounting work for our business, but not enough to demand a full-time role. We wanted to completely outsource our needs so that we could allocate more time to our core responsibilities. **SOLUTION** What was the scope of their involvement? From day one, we moved all of our accounting processes to the Basis 365 Accounting team. Over time, we expanded their role to include payroll management and other affiliated tasks. Initially, a senior resource set up the operation and optimized it to best suit our needs, now a controller and other resources provide ongoing support. The team uses Xero, which is an online SaaS-based accounting software, to automate our processes. With their developed knowledge and skill in this field, they’re also helping us improve additional needs. For example, we’re currently working on streamlining invoice generation. What is the team composition? They provide a controller, who is our main point of contact, and a supporting team of accounting resources. How did you come to work with Basis 365 Accounting? A colleague in the accounting space recommended them. I considered three firms in total, but ultimately chose Basis 365 Accounting for their competitive price and experience with automated accounting. I felt that they were capable of handling our needs and were very advanced in their automation approach. What is the status of this engagement? We started working with them in July 2018, and it’s an ongoing relationship. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Both myself and our CEO are now completely free of accounting responsibilities, which allows us to dedicate more time to important projects and clients. Aside from reporting my direct expenses for approval, I don’t have to do anything at all. How did Basis 365 Accounting perform from a project management standpoint? They’re a well-oiled machine. If they have a question, they’ll reach out promptly. They provide detailed reports of their work. Overall, they’ve been extremely helpful. What did you find most impressive about them? Transitioning the workflow to their team was seamless. The team has really honed their processes; they’re simple and straightforward. In terms of materials, pricing agreement, and questions, they’ve thought of it all. Are there any areas they could improve? No, I can’t think of anything specific. With that said, our specific protocol for invoicing is a bit of a challenge. We target providing our clients an invoice within an hour. That turnaround timeframe doesn’t really fit well within their team’s workflow. However, they’re working with us on automating the process so that the turnaround time would be instant. Any advice for potential customers? I recommend clients look to outsource as much work as possible to Basis 365 Accounting because they really know what they’re doing. With their help, I have a lot more time to focus on important matters. I encourage others to consider using their services. --- #### Outsourced Financial Services for Robotics Company **The Project** - Services: Accounting - Project size: Confidential - Project length: Apr. 2018 - Ongoing **Project Summary**: Using Xero and a variety of cloud-based software, Basis 365 Accounting manages a payroll system, examines overseas and domestic spending, and monitors financial accounts. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Robotics Company - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Sep 20, 2018 **Feedback Summary**: Despite the infancy of the project, the Basis 365 Accounting team has proven themselves helpful, responsive, and eager to learn. Their rapid response time has resulted in efficiently catching fraudulent credit card charges, as well as informing company-wide decisions. ""They are proactive and attentive to our needs as the client." " **BACKGROUND** Introduce your business and what you do there. I’m the CEO of a company that just launched a new type of high-powered, robotic vacuum and dust-buster. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting? As a new company with limited experience, we needed to outsource our financial services. **SOLUTION** What was the scope of their involvement? Basis 365 Accounting uses Xero as a platform, and different cloud-based software to manage our financial services. These services span from setting up and maintaining our payroll system to linking together accounts to make more efficient processes. What is the team composition? I began speaking with the co-founder, who then introduced me to their remote team that handles integration, bookkeeping, and accounting platform management. We had a few meetings with the entire team, but I have almost daily communication with our account manager. How did you come to work with Basis 365 Accounting? We were doing some online research, which included Clutch, QuickBooks, and Xero. As our research continued, we developed a list of criteria, such as location and skillset, and were impressed with Basis 365 Accounting's certificate program and their verified partnership with Xero. What is the status of this engagement? We began speaking together in April 2018, the project officially began in May 2018, and we are still currently working together. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Since the project is still in its infancy, most of our criteria has been based on timeliness and receptiveness. They ask informed questions about our business, the market, and the project. Any time there has been confusion on an account, for example with an overseas transaction, it is quickly resolved with an email. How did Basis 365 Accounting perform from a project management standpoint? In terms of day-to-day workflow, we use similar management techniques and processes, so there were no barriers to working together in that sense. They are professional and communicative, with a 24-hour turnaround time for any questions or issues. For example, I recently had a $3,000 fraudulent charge to my credit card, and they immediately emailed me. They are proactive and attentive to our needs as the client. What did you find most impressive about them? One thing that stands out in working with them is their responsiveness, as it has helped the company as a whole make better—more informed—decisions. Their team is always eager to explore and understand new technology, such as apps or platforms. Their willingness to learn and responsiveness has led to several thorough conversations about the path for the project. Are there any areas they could improve? So far, our work has been straightforward, so I don’t have any negative feedback or constructive criticism. As our company and the project grows, I’m interested to see how Basis 365 Accounting evolves with us. Do you have any advice for potential customers? Have someone on your team with accounting experience that is willing and ready to learn about different apps and platforms. That helps keep the project transparent and efficient all the way through to software integration. Be proactive in learning about new software. --- #### Bookkeeping Services for Cosmetics Retailer **The Project** - Services: Accounting - Project size: Confidential - Project length: Jan. 2018 - Ongoing **Project Summary**: Basis 365 Accounting provides ongoing bookkeeping services. They produce monthly financial reports and restructure software integrations to automate various processes. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 4.5 **The Reviewer** Owner, Cosmetics Retailer - Industry: Retail - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 13, 2018 **Feedback Summary**: The integrations have streamlined operations and increased revenue. The team does accurate and timely work, which have raised internal accounting standards. Basis 365 also sets clear expectations for progress and deadlines. Although costs are higher, their quality service is consistent. ""Prices are transparent and the team has great integrity." " **BACKGROUND** Introduce your business and what you do there. I own an omnichannel cosmetics retail shop. We sell to the U.S., Canadian, and European markets. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting? We had bad experiences with two different bookkeeping vendors. The first one was a freelancer that didn’t provide accurate accounting work. The second vendor wasn’t transparent and always three or four months behind on work; their billable hours were expensive as well. As a result, we needed a new accounting partner. **SOLUTION** What was the scope of their involvement? Basis 365 Accounting produces financial reports and does our bookkeeping. To manage the transition, the team coordinated with our CPA and moved us from QuickBooks to Xero. They’ve also restructured the software integrations as part of our effort to switch to better performance software. What is the team composition? The co-founder led the onboarding processes and then handed over to an operations specialist once work started. They also assigned an account manager. How did you come to work with Basis 365 Accounting? We reached out because their ability to leverage software integrations matched our needs as an e-commerce retailer. The team’s willingness to find integrations for the different software we used prompted the transition. What is the status of this engagement? We first started working together in October 2017. Basis 365 Accounting assumed all bookkeeping responsibilities in January 2018 and the partnership is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? They’ve streamlined operations–expenses are down and income is up. We now have full confidence in the bookkeeping’s accuracy. Prices are transparent and the team has great integrity. Basis 365 is very cautious about anything questionable that may cause an audit. Consequently, we’re holding ourselves to a higher level. We plan to partner with them for the long-term. How did Basis 365 Accounting perform from a project management standpoint? The team is proactive; they set deadlines for both sides and attempt to gather as much data as possible without our assistance. Occasionally, we provide information, but always have deadlines for those deliveries. The dedicated account manager provides monthly reports and is always available to answer questions. His weekly check-ins clarify our expectations for upcoming work. I also have weekly interactions and end-of-the-month checks with the operations specialist for current high-level integration. We use Redbooth to track all aspects of the engagement. Are there any areas they could improve? The cost is high given they’re not a CPA firm, but the service is good. The price should reflect time saved with new automated processes. For example, the A2X (Amazon with Xero) integration streamlined operations, but costs don’t reflect the impact it and other improvements have had on bookkeeping. Do you have any advice for potential customers? Leverage technology and software as much as possible during the engagement because easy access to data makes the partnership easier. --- #### Invoicing & Payroll for HR Firm **The Project** - Services: Accounting - Project size: Confidential - Project length: Oct. 2017 - Ongoing **Project Summary**: Basis 365 executes tactical accounting aspects, as well as providing strategic financial guidance. They handle invoicing, payroll, bill payment, and answer employee accounting-specific questions. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Resourceful HR - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 6, 2018 **Feedback Summary**: Basis’ work enables accurate financial planning and growth. By taking control of the accounting department, Basis 365 has empowered employees to focus on their specific tasks instead of using bandwidth on technical accounting functions. ""I don’t think of them as a separate company but as our own accounting department." " **BACKGROUND** Introduce your business and what you do there. I’m the owner of Resourceful HR. We’re an outsource HR and HR staffing company headquartered in Seattle and we provide services to the Seattle and San Francisco Bay areas. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting? I wanted to have one service that would act as our accounting department on an outsourced basis. **SOLUTION** What was the scope of their involvement? They handle our invoicing, payroll, and online bill paying, answer employee questions, take care of our filings, and help me manage the finances of the business. If clients have any questions, they contact Basis 365 directly. For example, sometimes clients will want to pay via credit card or have different invoicing processes, and they’re able to communicate those preferences to Basis 365, which has saved a lot of time. What is the team composition? We have two leads, a primary lead and a co-lead, who manage the different responsibilities in terms of the invoicing and payroll for outsourced HR and HR staffing components. They each take on specific responsibilities, as well as serving as backup for each other. They each have an internal team of associates that support them. I think in total, we have a team of five people, but we mostly interact with the leads. How did you come to work with Basis 365 Accounting? We decided to work with Basis 365 because of how they approached working with us. We had limited our pool of potential partners down to three companies, and Basis 365 was the only one that we felt took the time to get to know us as a company. Before even handing us a proposal, they wanted to make sure they were a good fit for us in terms of how we do things and the level of employee interaction we expected. They took the time to get to know us and our processes. What is the status of this engagement? We’ve worked with Basis since October 2017, and are still working together. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Since outsourcing the accounting, I’ve been able to devote more of my attention to the strategic role of my job as owner of the organization, as opposed to being pulled in multiple directions toward the accounting functions. Instead of spending brainpower on the more tactical pieces, I can work with Mike (Co-founder, Basis 365 Accounting), talk about where the company is headed strategically, and plan a financial path in order to achieve those goals. How did Basis 365 Accounting perform from a project management standpoint? They handle both the tactical execution of the bookkeeping and payroll and the more strategic financial management really well. Mike will serve as a controller and partner with me on the finance strategy concerning how the company is doing in relation to our strategic goals. They are also able to code daily, which means that I can go into the systems and see where we are financially at any given time. Additionally, they’ve set up systems that are more efficient than what we had before. What did you find most impressive about them? I don’t think of them as a separate company but as our own accounting department. They’re professional, knowledgeable, and timely. Are there any areas they could improve? Mike has told me that since we began working together, they’ve implemented processes of their own accord to improve this, but I do wish there was more visibility during the initial onboarding process. It took about three months to get everything established because of our requirements and the fact that we were a new account. In retrospect, it would have been helpful to have weekly or bi-weekly progress updates just to know exactly what was going on. Do you have any advice for potential customers? Especially as a small business owner that wants to make sure everything is perfect, the best advice I can give prospective clients is to trust Basis 365. The client experience is critical, and I was nervous to give up control of that. Now I see that if I had done that earlier, everything would have gone faster. --- #### Payroll Support & Bookkeping for Cybersecurity Company **The Project** - Services: Accounting - Project size: Confidential - Project length: Dec. 2016 - Ongoing **Project Summary**: Basis 365 provides ongoing accounting services for a cybersecurity startup. They introduced effective management tools to organize monthly statements. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Militus - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Jan 30, 2018 **Feedback Summary**: Basis 365 offers worry-free, professional services. They installed easy-to-use tools that streamlined internal organization. Highly responsive managers ensure consistently reliable accounting. ""They're easy to work with and provide quality services." " **BACKGROUND** Introduce your business and what you do there. I’m the CEO of Militus, a cybersecurity startup. We do deep assessments of networks to find vulnerabilities and malware, and then recommended remediation steps to improve security. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting? While I initially intended to do my own bookkeeping, I quickly discovered that this distracted me from more important aspects of my business. I engaged Basis 365 and they ended up simplifying my entire accounting system. **SOLUTION** What was the scope of their involvement? We sat down to discuss my business and they introduced me to a number of accounting tools. I was unhappy with my payroll tool, so they set me up with Gusto. They also recommended Expensify for tracking expenses and Bill.com for billing, and I said yes to all of them. Using those tools, Basis 365 helps me manage my monthly accounting. They categorize our various credit cards, bills, and bank statements, and I approve all tasks through email. They’re also available to answer any accounting questions, particularly those related to annual taxes. What is the team composition? They have people across the country, so we typically communicate via email. I have an account manager, Elecia [Lead Accountant, Basis 365], who I work with directly, though Rhett [Co-founder, Basis 365] and Michael [Co-founder, Basis 365] are also always available. How did you come to work with Basis 365 Accounting? They have an office down the hall, so I just got lucky. I knocked on their door, they explained their business, and I realized it was exactly what I needed. What is the status of this engagement? We started working together in December 2016 and our relationship is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We send our monthly statements to the accountants of our lead investor, which is a large, publicly-listed company. They’ve been consistently happy with Basis 365’s work. How did Basis 365 Accounting perform from a project management standpoint? I go over the monthly statements with Elecia and she always responds within hours. If she has questions about an expense, she sends me an email. We’ve never had any issues in that regard. The accounting tools they put in place are also incredibly easy to use. What did you find most impressive about them? They’re highly responsive. They're easy to work with and provide quality services. Are there any areas they could improve? I can't think of anything. Any issues I've raised have been addressed immediately. Do you have any advice for potential customers? Use the tools they recommend. Also, be sure to communicate your finances and respond to any questions sent by your project manager. Failing to do so will make their life difficult. As long as you communicate, everything will take care of itself. --- #### Outsourced Tax Support & Bookkeeping for Interior Design Firm **The Project** - Services: Accounting - Project size: Confidential - Project length: Jan. 2015 - Ongoing **Project Summary**: Basis 365 produces monthly and quarterly financial reports and handles monthly sales tax filing for a small business furnishing company. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Co-founder, Interior Design Firm - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 27, 2017 **Feedback Summary**: Always keeping their client prepared, Basis 365 continues to provide excellent service. Their communication is consistent and reliable, and they also collaborate smoothly with the client’s tax accounting firm. ""Everything's been very seamless." " **BACKGROUND** Introduce your business and what you do there. I am a co-founder of a home-staging interior design firm. We do a combination of design and rental for people looking to sell their homes, model home builders, and in some cases people who are looking for an executive or short-term rental. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365? Despite continued growth year over year, I was handling a lot of tasks in-house, including bookkeeping and financial reporting. I knew we needed help, but we were not in good position to hire someone internally, so I started looking for an external accounting vendor. **SOLUTION** What was the scope of their involvement? They started with bookkeeping support, getting our financial statements current and handling all the reconciliations with bank accounts. Once we were back to square one, they started providing regular monthly and quarterly reports, which have been invaluable for the insights we glean in terms of where we are and what we need to work on. They also added the ability to handle our sales tax filings, which are required monthly in the State of Colorado, where we are based. What is the team dynamic? At the top level, my go-to point of contact is Mike [Co-founder, Basis 365], and he regularly checks in to see how things are going. At the beginning of the project another team member was working on onboarding and getting us up-to-date, but he has since handed the reigns to our current point person, Erin [CPA, Basis 365], whose boots-on-the-ground accounting team handles the monthly and quarterly reports. How did you come to work with Basis 365? I found them both through a Google search and from a recommendation from someone in my network. I reached out and from there it was a pretty straightforward decision to start working with them. How much have you invested with them? I prefer to keep that confidential. What is the status of this engagement? We've been working with Basis 365 for about 2 years and counting. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The best indicator of success on our end is that we're always prepared. Whether for filing or just for having the necessary conversations regarding quarterly or annual filing, we are always equipped to do so in a timely manner, and we've never had to sit around and wait. Also with the Colorado monthly sales tax reporting, they always file it about a week ahead of the deadline and communicate that to me. They are also very good at communicating with our tax accounting firm, and there have never been any confusing discrepancies there. How did Basis 365 perform from a project management standpoint? They've been great. We've never had any challenges with timelines or deadlines; everything's been very seamless in that regard. Their communication is very refreshing in that they put things in terms that my team can easily understand, rather than in technical accounting jargon. I have access to their work documents in shared online folders, but I generally don't need to keep tabs on their specific tasks, which I appreciate. What did you find most impressive about them? It's nice to have a reliable and affordable resource for our bookkeeping and accounting. We feel that their level of service and attention to detail are on par with what we would get from a big accounting firm, but at a price that makes sense for a small business. Are there any areas they could improve? There isn't anything at this point that I would have them do differently. --- #### Accrued Bookkeeping for Search Marketing Agency **The Project** - Services: Accounting - Project size: Confidential - Project length: Jan. 2014 - Ongoing **Project Summary**: Basic 365 Accounting provided accrued bookkeeping for a B2B search marketing agency. The more advanced work allows for situational planning by means of data visualizations to increase operations. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Directive Consulting - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 13, 2017 **Feedback Summary**: Their bookkeeping and accounting work has opened up additional resources for the business to grow. They’re always going the extra step to perform research and keep lines of communication open to provide the best possible service. ""They’re doing everything I would imagine an outsourced bookkeeping provider could do." " **BACKGROUND** Introduce your business and what you do there. I'm the CEO of Directive Consulting and manage a lot of our financials. We're a B2B search marketing agency and help other B2B enterprise companies grow their marketing qualities. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting. We were looking for someone to manage our bookkeeping for us. We wanted to outsource our accounting to someone, so they could do it under an accrual basis instead of a cash basis. **SOLUTION** What was the scope of their involvement? They manage our books and now do more advanced accounting. Now we’re able to break out service lines where we’re making more of our revenue. They’ve also become more involved with budget and cash planning. We have someone in-house who runs admin and does accounts receivable, but we didn’t think it made sense to have them spend their time bookkeeping and reconciling the accounts. It was more affordable and made more sense to outsource it. Transactions come in and Basis 365  assigns them to the proper accounts, and they can help me with cash based questions. They do most of the research by themselves to figure out where stuff goes and then they send me a spreadsheet at the end of the month. The main tools they use are Xero and Fathom. Fathom helps us do situational planning and creates data visualizations allowing us to see our growth rate. If we wanted to increase our profit margin, we can see what tactics we can use to get there, maybe its increase volume or decrease cost and Fathom will increase your price to your goal. It creates scenarios which can be really strategic with our pricing and with our operations. What is the team dynamic? There are 3 people that I work with, but I send everything by email and one of them will respond. How did you come to work with Basis 365 Accounting? We shared a co-working space when we were both getting started. We were doing their marketing and decided to outsource our bookkeeping and accounting to them. What is the status of this engagement? We started working together in 2014, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? They’ve created additional resources for us to focus on other areas of our business where we can grow. How did Basis 365 Accounting perform from a project management standpoint? They’re very great about communication. They’re always on time and it’s really helpful. They’re great at meeting the deadlines and making sure all the work is done. They’re doing really well. What did you find most impressive about them? They're always available for insight. They do a good job of answering my questions and I don't have to worry about them sending an invoice each and every time I ask them a question. I like the way they do billing and can add insight in a financially feasible way.  Are there any areas they could improve? Not at all. They’re doing everything I would imagine an outsourced bookkeeping provider could do. Do you have any advice for potential customers? Have someone who is going to be Basis 365's point of contact and help them if they ever have questions. Make sure it's someone who can quickly communicate with them to have the support they need to do their job. --- #### Xero, Gusto & Consultation Services for Digital Marketing Agency **The Project** - Services: Accounting - Project size: Confidential - Project length: Jan. 2013 - Ongoing **Project Summary**: Basis 365 provides accounting services associated with Gusto and Xero, largely helping to create financial reports and monitor costs. The team also reconciles transactions on a day-to-day basis and provides one-off support when needed. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Conservaco - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 23, 2017 **Feedback Summary**: Basis 365's real-time numbers prevent errors and unknown charges, resulting in proper reports and documentation, as well as smoother processes. Their services save a growing business a substantial amount of costs, and the team is commended for their timeliness and communication. ""They’ve provided incredibly helpful people at every step of the way." " **BACKGROUND** Introduce your business and what you do there. Conservaco has a sub-brand called Ignite Agency, among others. We focus on the digital marketing and advertising space, with a particular specialty in the area of equity and non-equity crowdfunding campaign development and management, which includes Kickstarter and Indiegogo campaigns, and multimillion-dollar fundraising for clients. We also work with clients not interested in crowdfunding, on website development, public relations, social media, graphic design, video production and many other marketing and public relations initiatives. I am the CEO. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting? In my 40 years of experience, I’ve learned that it’s essential for the management and CEO of a company to have real-time financial and reporting information, and have solid controls in place, ensuring that money and expenditures are documented and maintained properly, on a day-to-day basis. I sought Basis 365 out because they were a young, dynamic firm which offered a contemporary, real-time software solution, the Xero platform. **SOLUTION** What was the scope of their involvement? Basis 365 brought a level of expertise and consultation which was helpful as we were developing everything from chartered accounts through to processes and integrations with banking, credit cards and so on. After the initial signup, we spent the early days setting up the Xero platform, working with Basis 365 in order to get a proper chart of our accounts, and importing any prior transaction data of the company. We have online access which allows me to review the status of our financial reporting and any items coming through our banking or credit cards, and confirm those transactions. I’m able to look at histories, and create all kinds of different reports, querying the system around any question I might have. Xero has been a drastic improvement over other types of accounting software out there. More recently, in May 2017, we’ve added payroll implementation through Gusto, which is being managed and supported by Basis 365. It was another solution brought to help us manage our payroll processing. The initial onboarding process was quick, getting us up-and-running within a week or two. We usually finalize financials by the 15th of the month and often know well in advance what the likely final numbers will be. This works for us because we don’t need a faster closure. What is the team dynamic? There are at least two people overseeing the day-to-day transaction activity. Rhett [Co-founder, Basis 365 Accounting] has always made himself accessible when I needed it. How much have you invested with them? I prefer to keep this confidential. What is the status of this engagement? We started working with Basis 365 three and a half years ago. The relationship is ongoing; we’ve expanded it with other companies within our group. As our company grew, so did our relationship with them. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Having a real-time grasp of the financial condition of the company—pending invoices and the monitoring of costs on a real-time basis—has been a tremendous help. Firstly, it cut down on potential errors, being billed for something without being aware of it, only finding out about it months later. We have real-time visualizations, so the likelihood of unknown charges occurring drops dramatically. Having proper documentation on everything helps enormously—if we have to go back any period of time and try to understand why a transaction occurred, we’re able to see what we spend the money on, and why, linking it to whatever description we applied to those charges. It’s been tremendously helpful for me to have this understanding. Their service has certainly saved us a lot of money, given that we don’t need to have a full staff of accounting people onboard. This is an important thing for a growing company. For a company of our size, growing rapidly and with clients who may not always pay on time, having a good grasp of what our expenses, obligations and incoming funds are, is critical. How did Basis 365 Accounting perform from a project management standpoint? They’ve provided incredibly helpful people at every step of the way, who have been patient and informative in helping us manage our processes better. They’ve been prompt in responding to and resolving any questions I might have had. They’re outstanding in terms of timelines and communication. I can reach out to them by email or phone regarding any question. We have a good structure regarding our expectations, and they’re good at reconciling transactions on a day-to-day basis, and if they don’t understand an item, they will email me with any questions or post them in the system where I can also respond. What did you find most impressive about them? I’ve worked with other accounting services in the past. Basis 365 offers a combination of the Xero accounting system, the Gusto payroll system, and the actual process used by their team for making sure that we are current in our reporting and reconciliations on a day-to-day basis. It’s outstanding customer service which I’ve never seen from any other organization in the past. Basis 365 gives me confidence in an area which can be confusing and frustrating at times, accounting. Are there any areas they could improve? I am satisfied with the services they’ve provided, and, if there is any feedback, we share it with them. I have no pending or deferred comments to make at this point. I would highly recommend Basis 365 to new and established companies looking for a better accounting process, along with the support provided. --- #### Outsourced CFO & International Expansion Support for Mobile Tech Studio **The Project** - Services: Accounting - Project size: $50,000 to $199,999 - Project length: Jan. 2017 - Ongoing **Project Summary**: As an outsourced partner, Basis 365 managed onboarding and international transaction processes. They provide a full suite of CFO services, including bookkeeping, invoicing, cash-flow forecasting, and metrics. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Dogtown Media - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 17, 2017 **Feedback Summary**: Solutions they implemented cut AR and AP processing time in half, speeding up cash flow. They secured key services and simplified tax strategy. While some internal CFO services are lacking, their agile methodology, proactive and clear communication, and tech-savvy make them an ideal partner. ""We’ve had some very bad experiences with previous CFOs … and Basis 365 completely restored my faith in humanity." " **BACKGROUND** Introduce your business and what you do there. I am the founder and CEO of Dogtown Media. We’re a mobile technology studio; we take ideas and turn them into mobile apps. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting? We needed a CFO, but we didn’t need them to be full-time, and we didn't have the budget for a full-time salary. **SOLUTION** What was the scope of their involvement? They are actively providing us a full suite of outsourced CFO services, such as bookkeeping, invoicing, cash-flow forecasting and tracking of key metrics. They help us make informed business decisions. We have scaled quite a bit, and they've been with us every step of the way. They’ve adapted to changing circumstances as we’ve opened up an office abroad and are internationalizing our position in the marketplace. As far as accounting services, that expansion entails coordinating with our local team members and setting up operational processes to minimize transactional costs and risk. We've had an onboarding expert set up all of our systems and transfer the data from our earlier CFO to their program. What is the team dynamic? We have a personalized liaison as our main point of contact. There's also an onboarding manager. For more complex processes and questions, the 2 founders come in. They also help a lot with referrals to strategic partners. How did you come to work with Basis 365 Accounting? We did a deep dive and interviewed 9 other vendors before deciding on Basis 365. They understood our business model. They'd worked in technology themselves and had credibility and experience. They were able to answer all the questions that I had, and they showed me that they were able to perform at a high caliber with a competitive pricing model. How much have you invested with them? I pay them $48,000 a year plus a few extra fees for consulting services, so it rounds out at around $50,000. What is the status of this engagement? We've been working with them since January 2017. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Revenue is definitely up. While Basis 365 isn’t solely responsible for that, the processes, invoicing, communication, and feedback mechanisms they implemented have lowered the time that it takes to get money in the door. Our accounts payable and accounts receivable processes are much smoother and work twice as fast. Our tax strategy has been much smoother than with our former CFO. We do a lot of financial planning and forecasting, and they've really been pivotal in helping us secure qualified partners for 401(k) and tax return services. How did Basis 365 Accounting perform from a project management standpoint? It's been great. They are fantastic. They're very responsive and communicative. They came in at a tumultuous time for us and have implemented new processes as we’ve grown. We have several communication channels, touch point calls twice a week, a Slack channel that is running with 2-way and 3-way communication, and email. Their answers to questions, reminders, and everything else are on point. They answer questions clearly and quickly as they arise and provide clear feedback for us when we need to perform a task. We get frequent updates so that there are no surprises; we keep them in the loop and they give us the feedback we need to be successful. I especially love how proactive the executives are. What did you find most impressive about them? They are tech-savvy. Our respective cultures are well-aligned. They like to test assumptions and run like a lean startup. Most of all, they adopt frameworks and processes that are efficient, raise productivity, and don't add unnecessary layers. They minimize admin tasks through adopting smart technologies. Are there any areas they could improve? If we had an internal CFO, we would get more in-depth consulting and financial engineering, like how to run lines of credit, and more proactive advice. Those additional services would be helpful. Do you have any advice for potential customers? Have all your systems documented and ready to be ported over ahead of time so that it's a smooth transition. That helps you avoid last-minute work and long hours. Be prepared, set up communication channels, and clearly lay out what responsibilities you want them to have and what responsibilities you want to maintain in-house. --- #### Outsourced Accounting for Consulting Firm **The Project** - Services: Accounting - Project size: Confidential - Project length: Mar. 2017 - Ongoing **Project Summary**: Basis 365 provides bookkeeping, invoicing, AP/AR management, monthly close, and financial statement services. They also integrated solutions, including Workflowmax, Expensify, Gusto, Box, Bill.com, and Xero. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** CEO, Scimitar Inc. - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 17, 2017 **Feedback Summary**: Their astute and seasoned team streamlined the entire accounting process. Basis 365 ultimately released the client from obligating their own time and performed exponentially well amidst migration and startup challenges. Transparency and precision continue to instill confidence in the relationship. ""They have a very good robust process ... which gave us the confidence to outsource our accounting."" **BACKGROUND** Introduce your business and what you do there. We are a management consulting firm working exclusively with the life sciences sector, including biotech, pharma, diagnostics and medical devices. We provide comprehensive consulting services covering the value chain including research, clinical development, manufacturing and supply chain, and commercial. We are unique in that our staff is composed of only seasoned industry-focused consultants. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting? We were outsourcing accounting to allow our consulting staff to devote more of their valuable time to our clients instead of managing internal operations. Outsourcing to our first service provider saved a little bit of time, but not as much as we expected from the relationship. We didn’t have peace of mind, and I was doing a lot of oversight and double checking. Our original service provider was not adequately scaling to our business, so we initiated a new search and found Basis 365. **SOLUTION** What was the scope of their involvement? We retained Basis 365 to manage our accounting operations, but to do that in a streamlined and scalable manner we needed to go through an onboarding phase to standardize our project controls and migrate to a scalable and user-friendly suite of tools that would provide financial transparency, project-level transparency, and enable compliance amongst our staff. Basis 365 migrated our cash-basis Quickbooks accounting and prepared us for more accurate accrual-based tracking in Xero, our accounting platform. They introduced us to Workflowmax, a work management system, that allows us to manage our full project lifecycle from lead generation to staff assignments to project level financial reporting to invoicing. They fully integrated the work management platform into Xero. We were previously using Gusto, Bill.com, and Expensify which they also fully integrated into our accounting operations. This minimized the organizational change management to get my team up and running in the new ecosystem. Since the migration, Basis 365 has been running all of our accounting operations including bookkeeping, invoicing, accounts payable/receivable management, monthly close, and both monthly and annual financial statement for tax preparation. They even provide quarterly financial performance analysis and insights to help me manage the business. Over just a few months of collaboration, we’ve shifted from weekly 1-hour meetings to bi-weekly 1-hour meetings to 30-minute bi-weekly meetings at my request. My goal is 30 minutes monthly. The decreasing time on calls is indicative of my continually increasing confidence in the team, and the full transparency they have created through WorkflowMax and Xero, where I can pull reports faster than emailing a request. Our overall project controls toolkit is much more effective than it was before. Instead of people coming to me for project financial or remaining budget updates, my account managers and project leads just log into the systems and look for themselves. They have delivered extremely well on my very simple needs – saving me time and giving me confidence that my numbers are accurate so I can spend less time in the back office and more time with my staff and clients. How did you come to work with Basis 365 Accounting? I’d evaluated basis during our initial accounting outsourcing initiative. They were slightly more expensive than the provider we selected, who was using Quickbooks, a platform more familiar to me. My price sensitivity during early years of growth came at the expense of setting up scalable and truly turnkey systems. After a couple years, when I couldn’t afford the time and financial risk of using our other provider, I reached back out to Basis 365 for a quote, and we moved very quickly from there. How much have you invested with them? They charge us a flat fee for services per month as per our contract. They have multiple service offerings depending on the necessary amount of coaching, feedback, and financial management support your business may need. I signed up for one of their lower support tiers because I ran the books personally for years – so I already knew our business in excruciating detail. If our needs grow, then I will reach out and ask for an increased level of support. What is the status of this engagement? We’ve been working with Basis 365 since March 2017. Things are going very well so I don't see an end to this engagement anytime soon. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? I was working 10–12 hours per week on accounting and financial management oversight, on top of 40-50 hours per week of client work and more time coaching my staff. 40-50 hours per month of bookkeeping, invoice generation, timecard review, report generation, and AP/AR [Accounts Payable/Accounts Receivable] tracking has dropped to a few hours a month. This gives me more time with clients, more time with my staff, and more time with my family. The time back is priceless, and the business is running more smoothly. How did Basis 365 Accounting perform from a project management standpoint? They did a great job, and I would rate them very highly. Every migration has hiccups, and the Basis 365 staff stepped in to cover for some of my own staff who I had assigned to lead the migration, and for a third-party system configurator of WorkflowMax. They did not let the ball drop. What did you find most impressive about them? All of the Basis 365 team members are extremely knowledgeable and experienced. I don’t feel like they are just logging transactions. The staff independently thinks on our company's behalf, flags issues early, and proactively offers solutions. They truly understand our business, and this is why I have confidence in them.They have a very good robust process, knowledgeable staff and they pay attention to details, which gave us the confidence to outsource our accounting. I haven’t had any worry about the health, accuracy, completeness, and timeliness of our financial data. Are there any areas they could improve? We had some technical issues at the beginning of the project, like how we were going to successfully connect Expensify to the Xero system. I would have liked to have known that beforehand, beforehand, but sometimes experimenting and a little trial and error are necessary, especially as these fairly nascent SaaS platforms evolve. There’s isn’t anything from the relationship or operations that I’m concerned about. I’m very happy with their work. They offered me as much time as I wanted for weekly consultations regarding the books. I’m the person right now asking for shorter, less frequent meetings because I’m so comfortable with the way they handle things. Do you have any advice for potential customers? At the end of the day, quality is more important than cost because low quality in accounting will cost much more. In the initial biddings, I chose a low-cost provider and definitely ended up getting what I paid for. I had years of headaches as a result. Don’t be pennywise pound foolish. Don’t undervalue relationships when you’re trusting somebody with your financial health. Choose a service provider that cares about the quality of their work, about you and your business. Make sure they know why you need them – for me the measure of success was time back. I believe clearly communicating that up front was critical. Choose peace of mind! --- #### Financial Tracking & Modeling for Digital Production Studio **The Project** - Services: Accounting - Project size: Confidential - Project length: Jan. 2014 - Ongoing **Project Summary**: Basis 365 Accounting started out providing only basic accounting and bookkeeping services. They now also help with financial tracking and financial modeling services and provide a metrics dashboard. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Managing Director, Active Theory - Industry: Other industries - Client size: 1-10 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 16, 2017 **Feedback Summary**: Basis 365 is adaptable, efficient, forward-thinking, and technology-driven. They have proven cost-effective, contributing the work of an on-site employee and even tidying up the subpar work of past vendors. Their reports are reliable and accurate, and they’ve made collaboration seamless. ""They’re also keen and into technology, so they're constantly looking for new ways to improve their process."" **BACKGROUND** Introduce your business and what you do there. I am the managing director of Active Theory. We are a digital production company based in Venice, California. We make web-based experiences such as installations, apps, games, and websites for brands and ad agencies. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting? We needed a bookkeeping and accounting service that was familiar with technology and our industry. We wanted one that was using web-based tools like Xero, an online-based accounting software package. **SOLUTION** What was the scope of their involvement? They started off providing bookkeeping and basic accounting services. Their services have changed a little bit over the course of these years. We have also been working with them on financial tracking and financial modeling services. They set up a dashboard for us which allows us to get access to charts to view and predict key metrics for the company. Their service is great. They’re also keen and into technology, so they're constantly looking for new ways to improve their process, and we really appreciate that. I wanted to use Xero because we had a bad experience with other accounting packages that were out there, and we wanted a web-based solution so that I could access various reports, everything from anywhere. I had read a little bit on Xero and they seemed like they were getting good reviews. I assumed that any accounting company that used a tech-forward solution like Xero would be relatively forward-thinking themselves. It turns out that Basis 365 is forward-thinking and they do use Xero, so those things worked out. They exposed us to a few other web-based tools that they use for managing their books and clients. What is the team dynamic? I work with Rhett [Co-Founder, Basis 365], as well as a couple of others like Kristen [Accountant, Basis 365], Elicia [Lead Accountant, Basis 365], and sometimes Mike [Co-Founder, Basis 365]. Kristen is mainly my day-to-day point of contact, and Elicia does the general bookkeeping. If there's anything complex, I'll reach out to Rhett. How did you come to work with Basis 365 Accounting? We have read reviews about Xero being great, and we found Basis 365 on a Xero case study. I gave Basis 365 a call and they came up to visit us in Venice. We had a chat about our business needs. We interviewed 5-6 other solutions, some of them web-based and some of them local accounting services, and we decided to go with Rhett and Mike. Their passion for their work was the most appealing to us, and they seemed like the most switched-on and interested. We're glad we made that choice. How much have you invested with them? I prefer to keep this confidential. What is the status of this engagement? We've been working together for 3 years, possibly a little bit more **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? They've eased my personal workload. They generate management reports for us regularly. Prior to using Basis 365, we had a really average accountant which caused us a lot of problems. They went back through all of that work and tidied it all up. They basically do the role of a full-time employee but they do it remotely. They're able to do it really effectively by doing it remotely and managing it online. They don't need to put as many hours in as a full-time employee, so it's more cost-effective for us. How did Basis 365 Accounting perform from a project management standpoint? They're great. They use online project tools to manage their workflow, like Redbooth and FUTRLI. I think a lot of their staff is remote and work at different times, which is fine by us; there’s no negative impact to the way we work. As soon as I log a question or an issue in Redbooth, they'll get back to me promptly. I think their level of service is great. What did you find most impressive about them? It's their absorption and understanding of technology for an accounting and financial services firm. There's a lot of companies out there that claim to be up to speed with technology, but you could tell that these guys really love and enjoy technology, which is a good fit for us. Are there any areas they could improve? Not really. If I ever do have feedback, I would just give it straight to Rhett. Everything is going well; it's a good relationship. Do you have any advice for potential customers? Be willing and ready to work with online tools, understanding that they and some of their staff work remotely. Communicate clearly with them and you'll get good service. They helped us throughout the learning process. They don't insist on using certain technologies; they cater their solutions to their client's needs. We wanted Xero and they offered it. It was a good fit for us. I'm sure they offer other types of solutions as well. --- #### Reporting, Tracking, & Payroll for Social Media Digital Agency **The Project** - Services: Accounting - Project size: $50,000 to $199,999 - Project length: Oct. 2014 - Ongoing **Project Summary**: Basis 365 Accounting provides outsourced accounting services, including payroll, invoicing, and bookkeeping. The team also generates management and business reports, suggesting areas for growth and better performance. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Business Operations Manager, Smarty Social Media - Industry: Advertising & marketing - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 9, 2017 **Feedback Summary**: Despite time differences, Basis 365 Accounting delivers timely and accurate material, while keeping budgets and timesheets properly aligned. They have a quick turnaround time, strong communication, and help grow the business. Their quality of work inspires confidence for an ongoing relationship. ""They respond quickly .... they make my life easier." " **BACKGROUND** Introduce your business and what you do there. Smarty Social Media is a digital agency that creates social content and digital strategies for brands on social media. As the business operations manager, I'm responsible for accounting, HR, and reporting. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting? I believe we were initially looking to outsource some of the work and needed an accountant to work as a silent partner and help grow the business. **SOLUTION** What was the scope of their involvement? Basis 365 handles our payroll, invoicing, and bookkeeping, maintaining corporate compliance. They also process our monthly management reports and quarterly reports of the business around profit margins, income statements, and cash flow. They also provide insight into what they see and make suggestions on what we can do to better perform as a company. They maintain an alignment with me, making sure my timesheets and budgets are being properly accounted for each campaign so that we can see a much larger picture of what we’re offering clients.  We use their WorkflowMax solution, which helps with time tracking and making sure we can properly input our contractors and internal staffs time against the correct job/campaign. Otherwise, it would be hard to know where each of our hours was being spent. What is the team dynamic? We work with three of their members—there is an overall account director, a member responsible for statements of work and invoicing, and another member responsible for everything that falls in-between, like time reporting for clients and campaigns, who is also my go-to person for every one-off need. How did you come to work with Basis 365 Accounting? I wasn’t here when the group was first approached. I know they initially came onboard as a silent partner helping us behind-the-scenes. Basis 365 was an affordable choice for what we needed at the time. How much have you invested with them? The monthly fee for their services averages around $1,900. What is the status of this engagement? We started working with Basis 365 in October 2014. As our business continues to grow, I’m sure they will be able to provide the resources we need. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? Basis 365’s reporting and suggestions are tremendously helpful. They have helped us stay in compliance and organized as we have grown from one employee to seven, and from five contractors to fifteen.  How did Basis 365 Accounting perform from a project management standpoint? All our work is done through a system called Redbooth, where we can create tasks and share information as if they were in our office. We have monthly reports to go over the state of the business and have quarterly meeting reviews.  They respond quickly, and we’ve developed a routine by which I know that if I need something, I can ask for it and receive it on time. They also know my routine of sending material. What did you find most impressive about them? I like working with their staff. They make my life easier. I can tell them what I’m looking for and they can produce it that day, or even the next morning before I arrive. Are there any areas they could improve? I don't think there's anything they could improve in at this time, as we work well together. Do you have any advice for future clients of theirs? The best advice I can give is for clients to understand the paperless industry, specifically how to scan and share documents. It will make their lives so much easier, especially in the case of the older business workforce. --- #### System Transition & Performance Analysis for Consulting Firm **The Project** - Services: Accounting - Project size: $50,000 to $199,999 - Project length: Nov. 2014 - Ongoing **Project Summary**: Basis 365 shifted an outdated setup to a WorkflowMax invoicing system without disrupting business. They currently provide performance analysis reporting, monthly partner packets, and future revenue forecasts. **Review Rating**: 4.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Principal, RSG Inc. - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Oct 6, 2017 **Feedback Summary**: Profit has increased tremendously since Basis 365 took control of reporting and streamlined overall workflow. They provide a collaborative, open atmosphere, and communication is always practical. Adaptability, understanding, and progressiveness continues to bolster the ongoing partnership. "“It feels like Basis 365 is one of us because they’re just as invested in our business as we are.”" **BACKGROUND** Introduce your business and what you do there. RSG Inc. is a consulting firm working with public agencies throughout the state of California in the areas of affordable housing, economic health, real estate, and successor-agency services. We provide a wide variety of consulting, primarily for cities and counties in the state. I am a principal and the treasurer of the firm. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with Basis 365 Accounting? We had another accounting firm, but it was using an old and outdated system. We decided to start a bid for a new partner, and we also gave our accountant at that time an opportunity to submit. We wanted a system for time-entry invoicing which would provide more flexibility and reporting. Our old system made it hard to get data out and look at business metrics. **SOLUTION** What was the scope of their involvement? Basis 365 helped us with the setup of our complete transition to the new system, and also helped with addressing invoicing and how we coded our jobs. We needed to continue to operate during the transition in order to not lose momentum. Due to working for cities and counties, each of our clients have their own job code. However, even though we may be working on multiple jobs with different budgets for one client, they need to be invoiced at the same time. We had to figure out ways to link those jobs together in the system in order to transition data. There was a cut-off date by the year’s end, and we still had jobs in progress. We needed to make sure all the budget amounts were transitioned accurately. We used Basis 365’s Xero tool, which is more of an accounting software. WorkflowMax is a time-entry tool compatible with Xero, so we’ve used it more internally as it gives us tons of great reporting. It also allows us to review items by client, product line, staff, billables, and billable hours. The process is different from a construction job where the development is done in phases, because we have to account for every 15-minute time increment and then bill to public agencies. We’re now able to accurately track time and money spent on projects. The reporting capabilities of WorkflowMax have been invaluable to the firm, and Basis 365 has even helped us figure out how to create some of those reports. When we originally contracted with them in November 2014, they were helping us transition to a new system and figuring out how to do invoicing, payroll, monthly closing, and general reporting. In November 2016, we increased their scope to the controller level of service. This allowed us to rely on them for more performance analysis reporting. They’re also helping us prepare information used in our monthly partner packets so that we can better make business decisions. They help us with future revenue forecasting and other financial reports. How did you come to work with Basis 365 Accounting? We reviewed multiple proposals and selected Basis 365 because of the tools they offered, particularly the WorkflowMax time-entry and invoicing system. We knew it would help us analyze business metrics, and we appreciated its compatibility and ease of use. How much have you invested with them? We spend around $4,000 per month based on their current level of service. We started lower, but there was also an initial setup fee. What is the status of this engagement? We started working with them in November 2014, and we have an ongoing relationship. The transition took 6 months to complete. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve seen the profit in our firm grow tremendously since we increased their services to the controller level, and also because partners aren’t having to spend their time on reporting. There are probably internal reasons for this as well. As the financial officer of the company, I was spending a lot of my time on these things. Just on a personal level, my billable hours have increased by 20-30 per month, which means more revenue to the firm. Our administrator can manage her own workflow as well, whereas before it was too much for us to handle internally. How did Basis 365 Accounting perform from a project management standpoint? I’ve been able to call them and schedule a meeting if I have any issues. We can discuss it, then come up with a scope collaboratively in a trial-and-error process. In my mind, the transitions have been easy, except for a few normal mishaps. They’re easy to work with, open, and communicative. What did you find most impressive about them? Their flexibility, compared to how most accountants think, is impressive. Basis 365 was willing to come up with new ideas and solutions, and helped us with what we needed instead of being stuck on how things were done in the past. It was refreshing to see that they cared about our needs, and understood why we wanted to switch systems. They’re pleasant to work with, communicate well, and give us the impression of being a part of the team. I know that we pay them a monthly fee, but it feels like Basis 365 is one of us because they’re just as invested in our business as we are. Basis 365 also handles bill payment. Once, when someone went on vacation, we got a late fee, but they figured it out and made up the difference. They’ve always made things right. Are there any areas they could improve? Initially, they had too many tools, like Redbooth, for communication. These are great, but having to go to too many places made it hard for us to follow. Also, we wanted more detailed summaries from them following meetings on what our next steps were. Basis 365 does follow through, but it would be nice to see something written for reference. Overall, they do a good job. Do you have any advice for future clients of theirs? For me, there is a tendency to rely on email communication, but it can become too much to keep up with. What worked well for us was having quarterly meetings where they came to our firm and worked with us on where we’re heading, what our goals are, and how those fit into the services they provide. This has been useful for us in aligning both teams. --- ## Portfolio & Awards ### Overview of Basis 365 (01) Mini Page 1 of our Overview ### Overview of Basis 365 (02) Mini Page 2 of our Overview ### Expensify - receipt mobile Expensify - receipt mobile image ### Gusto Payroll - Mobile Gusto Payroll, mobile image ### Xero in the Cloud Xero in the Cloud ### Project with Hart, Inc.  . ### Project with B2B CFO . ### Project with Conservaco . ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_finance__accounting_outsourcing_company_united_states_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_management_accountants_united_states_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_xero_accountants_united_states_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_quickbooks_accountant_united_states_2026.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/top_clutch.co_financial_services_company_united_states_2026.svg) ### Industry Recognitions - Tettra Case Study - Indeed - Crunchbase - Have you outgrown your Bookkeeper? Need a CFO? - Let's Connect on LinkedIn! ## Key Clients - B2B CFO ## Packages ### Accounting Packages Our fixed-price plans are customized to fit what you need. The base plans are summarized below. Pricing varies based on the services required. Visit "how we price" on our website: https://www.basis365.com/cost-to-outsource-accounting-and-bookkeeping. | Feature | Small ($1,500/month) | Medium ($2,500/month) | Large ($3,500/month) | |---------|---------|---------|---------| | 15% off Xero or QuickBooks software subscriptions | ✓ | ✓ | ✓ | | Daily transaction processing | ✓ | ✓ | ✓ | | Accrual accounting & supporting schedules | ✓ | ✓ | ✓ | | Month-end close | ✓ | ✓ | ✓ | | Monthly financial report package | ✓ | ✓ | ✓ | | Meetings with management | Quarterly | Quarterly | Monthly | | Unlimited video and email support | ✓ | ✓ | ✓ | | Software & procedural training | ✓ | ✓ | ✓ | | Budget-to-actual reporting | — | ✓ | ✓ | | Financial commentary & analysis | — | ✓ | ✓ | | Performance management dashboard | — | — | ✓ | | What-if analysis or scenario building | — | — | ✓ | --- ## About the Team ### Our Story Basis 365 Accounting helps people build strong businesses by acting as your outsourced accounting department, not just a bookkeeper. Our P-R-O-F-I-T approach combines tactical accounting with performance-focused insights: better reporting, faster close, stronger cash flow, and clearer decisions. We run clean, cloud-based processes, integrate with your team, and deliver on-time financials you can trust backed by a capable, caring, curious team. ### Quick Facts - 17 Verified Clutch Clients - 14 years in business ### Tools and Technology - Gusto ## Verification Verified means Clutch independently confirmed Basis 365 Accounting is a legally registered business, financially sound (Creditsafe: Low Risk), and backed by 17 verified client reviews averaging 4.9 stars. - Verified Client Reviews: 17 - Overall Review Rating: 4.9 Last Updated: 2026-08-11T09:52:05Z ### Business Entity - Business Entity Name: Basis 365, Inc. - Source: California Secretary of State - Jurisdiction of Formation: California - Date of Formation: October 25, 2012 - Status: Active - Last Updated: June 29, 2024 - ID: 4185406 ### Credit Report Results - International Credit Risk Assessment: Low Risk - Source: Creditsafe - Last Updated: January 1, 2022 ## Locations (2) ### West Hollywood, CA (Headquarters) - 8605 Santa Monica Blvd #52188 - West Hollywood, CA 90069 - United States - 2 - 5 employees - Phone: +1 8552365669 ### Irvine, CA - 200 Spectrum Center Blvd. 3rd Floor - Irvine, CA 92618 - United States - 2 - 5 employees - Phone: +1 8552365669 ## Connections - Rhett Molitor (Basis 365 Accounting) ## Contact Basis 365 Accounting [Send a message](https://clutch.co/profile/basis-365-accounting) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/basis-365/) - [Facebook](https://www.facebook.com/basis365/) - [X](https://twitter.com/basis365) - [Instagram](https://www.instagram.com/basis365/?hl=en)