Base2Brand Infotech Pvt. Ltd.

BACKGROUND

Please describe your company and position.

I am the Owner of IMS Digital

Describe what your company does in a single sentence.

Digital Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Base2Brand Infotech Pvt. Ltd. to accomplish?

• Ongoing project
• digital marketing
• SEO

SOLUTION

How did you find Base2Brand Infotech Pvt. Ltd.?

upwork

Why did you select Base2Brand Infotech Pvt. Ltd. over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Base2Brand Infotech Pvt. Ltd. were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WordPress Website Design:
- Develop a modern, user-friendly website optimized for conversions  
- Implement SEO best practices for higher search rankings  
- Integrate AI-powered chat and lead capture tools
- Ensure mobile responsiveness and fast loading speeds  

PPC Campaign:
- Set up and manage Google Ads & social media ads
- Target high-intent keywords to attract local customers  
- Optimize campaigns for maximum ROI
- Implement A/B testing and performance tracking

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Partnering with Base2Brand has been a game-changer for our agency! Their WordPress design expertise has transformed our clients’ websites into sleek, high-converting platforms that not only look professional but also drive real business growth. Since the redesigns, we’ve seen significant increases in traffic, engagement, and lead generation.

Their PPC campaign management has been equally outstanding. With precise ad targeting and data-driven strategies, they’ve helped us optimize our clients’ campaigns, lowering cost per lead and maximizing ROI. The results speak for themselves—our clients are attracting more local customers and experiencing steady business growth.

From SEO optimization to AI-powered web chat integration, Base2Brand ensures that every digital touchpoint is optimized for success. Their team is professional, responsive, and truly invested in delivering results that make a measurable impact.

If you're looking for a reliable agency partner that can elevate your digital marketing efforts and deliver real, measurable success for your clients, Base2Brand is the perfect choice! Highly recommend! 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Base2Brand’s project management exceeded our expectations. They kept everything organized, transparent, and on schedule, ensuring that every milestone was met in a timely manner. Their clear communication and proactive updates made the entire process smooth.

Whenever we had questions or needed adjustments, their team was responsive, flexible, and solution-oriented. They listened to our needs and provided thoughtful, strategic recommendations that improved our overall results.

Their ability to stay on track while maintaining high-quality work makes them an invaluable partner.

What was your primary form of communication with Base2Brand Infotech Pvt. Ltd.?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Base2Brand was their commitment to problem-solving and their willingness to go above and beyond to ensure success. No challenge was too big for them—they tackled every issue with a proactive, solution-driven mindset, always finding ways to optimize performance and improve results.

Their team didn’t just stick to a one-size-fits-all approach. They took the time to understand our unique needs, adjust strategies when necessary, and ensure that every detail was handled with care.

Are there any areas for improvement or something Base2Brand Infotech Pvt. Ltd. could have done differently?

If there’s one area for improvement, it would be further streamlining real-time collaboration to make the process even more efficient. That said, their responsiveness, flexibility, and commitment to delivering great results more than made up for any time zone differences.

BACKGROUND

Introduce your business and what you do there.

I’m self-employed. I do social media work and run a YouTube channel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Base 2 Brand?

I’m trying to increase social media engagement on my platform through marketing. I also wanted to draw more traffic to my YouTube channel.

SOLUTION

What was the scope of their involvement?

Their team is creating marketing promotions and campaigns, assisting with website maintenance, and helping with my Instagram. Their promotions are targeted through my website, where they assisted with branding, content creation, and logo design services.  On the YouTube side, they edit and upload my videos there weekly.

What is the team composition?

I’ve worked with three people from their team. One person manages the YouTube side, another person helps with Instagram, and another person works on the website side.

How did you come to work with Base 2 Brand?

I found them through Upwork. I had a previous vendor, but I wasn’t happy with their services. Base 2 Brand had comparable prices and offered services that my previous company didn’t cover.

How much have you invested with them?

I’m paying them 30,000 Indian rupees (approximately $400 USD) a month.

What is the status of this engagement?

Our partnership began in September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Just recently, my YouTube channel has started monetizing. Engagement is growing for my business. Their team gets the task done, which is a major thing.

How did Base 2 Brand perform from a project management standpoint?

From a project management standpoint, they’re pretty good. We speak through WhatsApp.

What did you find most impressive about them?

They’re easy to communicate with. I can speak directly to the person that’s dealing with a certain task. Having that direct contact makes updates and changes less time-consuming.

Are there any areas they could improve?

They could be a bit more proactive. They could take more initiative by suggesting more areas that could be helpful to build what we’re trying to achieve.

Do you have any advice for potential customers?

Be very clear with what you’re after. Set targets initially to make sure everything will work out for them.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an advertising agency called Insights Media Solutions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Base 2 Brand?

I was working a lot and trying to scale my business. Therefore, I hired Base 2 Brand to handle some projects for me.

SOLUTION

What was the scope of their involvement?

Base 2 Brand developed an optimized WordPress website that accounted for SEO. They also provided plug-ins and integrations with apps.

What is the team composition?

I worked with about five people from their team.

How did you come to work with Base 2 Brand?

I found them through Upwork. I liked that they provided a clear strategy on how to move forward. They had the resources to deliver the task.

How much have you invested with them?

I spent around $3,000 on this project with them.

What is the status of this engagement?

We worked on this particular project from November 2020–January 2021, but we’re still working together on other projects.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Base 2 Brand delivered the website on time. SEO takes time, and we just launched the website. However, according to our Google analytics, our traffic has increased and more people have found the website. Additionally, I used Yoast to review the SEO, and Base 2 Brand was in compliance with those guidelines.

How did Base 2 Brand perform from a project management standpoint?

I managed the project through Asana. We also used Skype and had Zoom meetings once a week. Base 2 Brand’s team was very communicative and easy to reach. They provided clear instructions and worked accordingly. Furthermore, they worked with me when something needed to be changed.

What did you find most impressive about them?

I appreciated that we collaborated as a team and that every member is a specialist in their area. They were flexible.

Are there any areas they could improve?

Base 2 Brand did a great job. However, they could’ve asked me more questions to understand the project clearly and avoid meeting again or going back and forth.

Any advice for potential customers?

I recommend meeting with Base 2 Brand once a week early in the morning because they work in different time zones. Being understanding and flexible will benefit future clients greatly.

BACKGROUND

Introduce your business and what you do there.

I’m Head of Strategy at Aman Chugh Ventures, a financial services company

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Base 2 Brand?

They assisted us with developing the website and mobile app.

SOLUTION

What was the scope of their involvement?

The website was detailed and had a huge amount of content that needed to be compressed. It had a payment portal and other things that needed to be designed to make it look nice.

What is the team composition?

I was in contact with the project manager. I also talked to a graphic designer, a coder, and a QA tester.

How did you come to work with Base 2 Brand?

I was searching Google for a firm and came across them. From the very first interaction, they were very decent so we hired them.

How much have you invested with them?

It was around 3.5 lakh rupees ($4,600 USD).

What is the status of this engagement?

We’ve been working together since February 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was really well done. By now, they’ve done all the UX and the design. It’s very great, the project is going well.

How did Base 2 Brand perform from a project management standpoint?

They were great at meeting deadlines. They were highly professional.

What did you find most impressive about them?

They’re a very hardworking team.

Are there any areas they could improve?

I don’t think they need to do anything to improve.

Do you have any advice for potential customers?

Go for it, I’ve recommended numerous people to them.

BACKGROUND

Please describe your company and position.

I am an employee of Zoom Auto Pty Ltd

Describe what your company does in a single sentence.

Car Rental & Rent to own Car Buisness

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Base2Brand Infotech Pvt. Ltd. to accomplish?

• I hired Base2Brand Infotech Pvt. Ltd. to enhance customer technical support and data analysis processes. Their goal was to improve response times, optimize issue resolution, and ensure seamless technical support operations.
• Additionally, they were tasked with analyzing customer data to identify trends and enhance service efficiency. They have successfully met these objectives with professionalism and expertise."

SOLUTION

How did you find Base2Brand Infotech Pvt. Ltd.?

• Referral
• Other

Why did you select Base2Brand Infotech Pvt. Ltd. over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Base2Brand Infotech Pvt. Ltd. were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Customer Service Support in the Car Rental Business
Customer service in the car rental business involves managing customer inquiries, reservations, vehicle handovers, issue resolution, and ensuring a seamless rental experience. The primary objective is to provide excellent service while maintaining operational efficiency, compliance with regulations, and high customer satisfaction.

Key Areas of Scope
1. Customer Inquiry Management
Respond to queries via phone, email, social media, or in person regarding available vehicles, rental rates, terms, and conditions.
Educate customers about different vehicle options, insurance coverage, fuel policies, and rental procedures.
Provide personalized recommendations based on customer needs, preferences, and budgets.
2. Reservation & Booking Management
Assist customers in making new bookings and modifying existing reservations.
Verify customer details, including driver’s license, payment method, and rental eligibility.
Process deposits and payments, ensuring all necessary documentation is completed before the rental period begins.
3. Vehicle Handover & Inspection
Conduct pre-rental inspections to document vehicle condition before handing it over to the customer.
Explain vehicle features, operational guidelines, and safety instructions.
Ensure customers sign rental agreements and acknowledge terms & conditions before taking the vehicle.
4. Customer Support During Rental Period
Provide 24/7 assistance for roadside emergencies, breakdowns, or accidents.
Address any concerns regarding fuel policies, mileage limits, or rental extensions.
Handle complaints about vehicle performance, service delays, or unexpected charges.
5. Vehicle Return & Post-Rental Inspection
Inspect returned vehicles for damage, fuel levels, and cleanliness.
Calculate final charges, including additional fees for fuel, late returns, or damages.
Process security deposit refunds, ensuring fair deductions if applicable.
6. Payment Processing & Account Management
Manage customer billing, including rental charges, deposits, and refunds.
Address disputes related to payments, fines, or unauthorized charges.
Offer direct debit setups for long-term rental customers and ensure timely rent collections.
7. Complaint Handling & Issue Resolution
Investigate customer complaints regarding service quality, vehicle conditions, or pricing discrepancies.
Offer compensation, discounts, or refunds where necessary to maintain customer satisfaction.
Escalate complex disputes to management while keeping customers informed throughout the process.
8. Compliance & Policy Enforcement
Ensure customers meet legal and regulatory requirements for renting a vehicle.
Adhere to insurance policies, damage liability clauses, and rental agreements.
Educate customers about traffic fines, toll charges, and parking regulations to avoid penalties.
9. Customer Feedback & Service Improvement
Collect feedback through surveys, reviews, and direct interactions to improve service quality.
Analyze customer trends and complaints to optimize rental policies and operational efficiency.
Implement customer loyalty programs or promotional offers based on feedback insights.
10. Fleet Coordination & Maintenance Scheduling
Coordinate with maintenance teams to ensure vehicles are serviced, cleaned, and road-ready.
Keep track of vehicle availability, upcoming reservations, and maintenance schedules.
Inform customers about alternative options if their reserved vehicle is unavailable due to unforeseen circumstances.
Key Deliverables
Timely & Efficient Reservation Handling – Ensuring quick and accurate processing of bookings and modifications.
Seamless Vehicle Handover & Return Process – Conducting inspections, explaining policies, and managing damage claims efficiently.
Prompt Customer Support & Issue Resolution – Providing assistance for complaints, breakdowns, and emergencies.
Accurate Billing & Payment Management – Processing rental fees, security deposits, and refunds correctly.
Comprehensive Documentation – Keeping records of rental agreements, vehicle conditions, and customer interactions.
High Customer Satisfaction Ratings – Ensuring positive customer experiences through proactive support and problem resolution.
Fleet Optimization & Maintenance Compliance – Ensuring all vehicles are roadworthy, clean, and available for rental.
Compliance with Legal & Safety Regulations – Adhering to insurance, licensing, and liability requirements.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

At Base2Brand, the measurable outcomes from projects demonstrating progress or success can be assessed across key performance indicators (KPIs) related to customer support, technical execution, and data analysis. Below are some of the measurable outcomes:

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Base2Brand employs a structured and results-driven project management approach, ensuring that tasks are completed efficiently while aligning with business goals. Here’s an evaluation of their project management capabilities based on key factors:

1. Timeliness & Delivery

2. Responsiveness & Communication

3. Problem-Solving & Risk Management

What was your primary form of communication with Base2Brand Infotech Pvt. Ltd.?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Most Impressive & Unique Aspects of Base2Brand
They stand out due to their technical expertise, customer-focused approach, and data-driven decision-making. Here are the most impressive and unique aspects of the company:

1. Proactive & Efficient Customer Support

2. Data-Driven Business Strategy
 3. Scalable & Adaptive Operations

What makes Base2Brand unique is its seamless blend of customer service excellence, technical expertise, and data-driven strategies. Their ability to respond quickly, optimize workflows, and deliver measurable results sets them apart in the industry.

Are there any areas for improvement or something Base2Brand Infotech Pvt. Ltd. could have done differently?

Areas for Improvement for Base2Brand Infotech Pvt. Ltd.
While Base2Brand Infotech Pvt. Ltd. has demonstrated strong customer service, technical expertise, and data-driven decision-making, there are always areas for enhancement. Below are some key suggestions for improvement:

1. Enhancing Customer Support Efficiency

2. Improving Technical & Data Management

3. Expanding Business Growth & Market Reach

BACKGROUND

Please describe your company and position.

I am the Marketing Head of Vis Learning

Describe what your company does in a single sentence.

Education Consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Base2Brand Infotech Pvt. Ltd. to accomplish?

• Leads Generation

SOLUTION

How did you find Base2Brand Infotech Pvt. Ltd.?

Referral

Why did you select Base2Brand Infotech Pvt. Ltd. over others?

• Close to my geographic location
• Pricing fit our budget

How many teammates from Base2Brand Infotech Pvt. Ltd. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO

Lead Generation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Lead Success 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

Sameer was very responsive and helpful 

What was your primary form of communication with Base2Brand Infotech Pvt. Ltd.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Responsiveness

Are there any areas for improvement or something Base2Brand Infotech Pvt. Ltd. could have done differently?

Technical Expertise in Development