B2BLabs

BACKGROUND

Please describe your company and your position there.

I am CMO of Trackinsight, a company that specializes in ETF data and analytics. We serve more than 180,000 investors across the world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kas Andz Marketing Group?

We wanted to improve our communication with our market, and focus on our email channel which, while powerful, deserved to be polished and improved to be a more impactful and reliable part of our marketing arsenal.

What were your goals for this project?

We wanted to clean and validate our extensive database and migrate to a new email platform which would be more flexible and integrate better with our other systems.

SOLUTION

How did you select Kas Andz Marketing Group?

I emailed them and they responded fast, spoke the right language and projected competence and confidence throughout the entire interaction.

Describe the scope of their work in detail.

We quickly scoped our requirements through a few brief and organized workshops. We wanted a full diagnosis on our existing system to highlight areas to improve and also a recommendation for a new platform. We also wanted the migration managed externally.

What was the team composition?

I worked directly with the founder throughout the process and he managed the workload of his team his side. Relevant domain experts were brought in as required but it was helpful to have a consistent contact person.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since the completion of the project we have seen our core email metrics improve significantly and have a system which is much easier to use and manage, saving us time and cost and giving us significant improvement in our reach and brand profile.

How effective was the workflow between your team and theirs?

The process was very well managed and the communication between the two teams was excellent and very responsive. This is one of the smoothest projects I have ever seen, mainly due to the service quality and the ability of Kas to predict and address issues before the arose.

What did you find most impressive about this company?

They are highly expert in their field, but I was most impressed by the service levels and responsiveness. And their willingness to share information, ideas and tips.

Are there any areas for improvement?

We had a great experience.

BACKGROUND

Introduce your business and what you do there.

I am the CEO of Bullion Box Subscriptions. We do a monthly subscription service for precious metals.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kas Andz Marketing Group?

We really needed something that was full-service. Our business is growing and we needed something that would give our business the upper hand over our competitors, focusing on Google PPC, email marketing, CRO, and PR — which was one of our weaknesses — on top of other things. Kas Andz Marketing Group really came in and filled that void.

SOLUTION

What was the scope of their involvement?

We did Google ads and then we went into doing Facebook and Instagram work. When it comes to PR, another part of the team went on the PR side, but I know that we did a Forbes article. We weren’t doing those things at all before.

Everything was full service, so whatever can be imagined from a marketing group, they took care of. We even built a new site through them as well. It has a better look and feel, and it’s really increased our online presence and our ask. The amount per box has even increased. We have our own developer that works for our main company, but we had some issues with them so Kas Andz built the site from the ground up. The website is built on WooCommerce.

What is the team composition?

Kas (Founder) heads everything, but we work with Rehan (CTO) and another person, who does the reports for us. Rehan is really great as far as any type of site issues and things like that. They are fantastic, and Kas does a great job. A lot of people will not give you access to your team, and since we’ve had that relationship and trust, it has been fantastic.

How did you come to work with Kas Andz Marketing Group?

We originally found them online. It was through our ownership, and we stuck with them because of their full-service model. Full service is really important to us because we are a smaller team. They have outperformed anybody we’ve ever worked with.

SEO is a very sensitive subject to me. We have thrown away a lot of money in the past. We would get reports previously that looked like they did something only to find out later that they were almost like free reports.

How much have you invested in them?

We have invested a little over $60,000.

What is the status of this engagement?

The start of engagement was in June 2020 and the relationship is going strong.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I know that within the first three months, our revenue was up 44%.

How did Kas Andz Marketing Group perform from a project management standpoint?

They hit every target. As far as communication, they have been better than anything we have ever had. Five stars don’t do them justice. You want to do business with people you like, and with the relationship we have built, I feel like we are working with our best friend. That is how good the communication and the relationship is.

They are in London and we are in Texas so there is a six-hour difference. I get up and work out at 4 a.m., and they are already on. We communicate through WhatsApp, as well as a few different channels and some sheets to track errors and billing and site updates. When we see stuff, we shoot it over and they are very responsive.

We want to crush every target that is in our sight. We get a great monthly and quarterly report, and they go in-depth with KPIs to make sure we are fine on all cylinders.

What did you find most impressive about them?

To me, it is their optimism. We set goals that might seem out of sight, but Kas just wants to crush them. We had an initial budget that was set too high, and we adjusted that, and we didn’t lose any of the things that we were doing, which we should since we went from $7,500 a month to $5,000. Something should drop off but because of the relationship, we still kept everything firing through PPC and all those efforts. Putting the business before profit, knowing that down the road there is more to come, speaks volumes.

Are there any areas they could improve?

To be honest, it is really rare for me to say no. If I feel like we need something, we just tell them. We have our own language where it is just a matter of getting it done. They're not ones to say no. There are no areas I would say they need to get better in. Kas is a go-getter. They have learned the precious metals space along the way, along with the verbiage to build the site. They have gone above and beyond. I gave a reference for them the other day and I usually don’t ever do that. It’s really putting our reputation on the line as well, and they definitely deserve it.

Do you have any advice for potential customers?

With anything, patience is important, especially starting from day one. I would say really give it that first two to three months for them to learn your business. Whatever business it is, they will learn that business. It doesn’t come overnight.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of BigFishCapital, an investment firm involved in various technology startups.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Kas Andz Marketing Group?

We have multiple companies that we’re interested in at various stages of production and launch and we wanted to hire a group to handle the SEO needs of those various companies with one point of contact.

SOLUTION

What was the scope of their involvement?

Kas Andz Marketing Group does a number of different campaigns for us including link building campaigns, PR campaigns, standard SEO campaigns. They also do website audits and other related services as well.

What is the team composition?

We have both internal and external teams that handle various aspects of the functions.

How did you come to work with Kas Andz Marketing Group?

We were referred to them by someone we trust and I reached out to Kas Andz Marketing Group for an interview and built rapport.

How much have you invested with them?

So far we’ve probably spent a little north of $250,000.

What is the status of this engagement?

We began working together in March of 2020 and the relationship is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve underpromised and over-delivered, which I appreciate. I’m very happy with their work, enough to take the time and leave them a review. The plan is to continue to use them and actually launch them into other projects that we have ongoing.

How did Kas Andz Marketing Group perform from a project management standpoint?

Their communication has been the best out of all the various services we have engaged in in the last decade. They’ve been very transparent. As a business, one of the key factors for our success is making sure that we have open lines of communication with those that are working for us and they certainly have done that and allowed for that to be a pleasurable experience. They have a quick response rate and it is very thorough. From a quantity perspective, we get multiple updates every single day on various projects.

What did you find most impressive about them?

Every step of the way they have exceeded what they’ve relayed to us and what our expectations should be. We’ve built a relationship in the short time we’ve been working together, which I think is good as well. For us, execution has been really important and there are companies that promise a lot but fail in execution. For Kas Andz Marketing Group to work with us long-term they have to execute and they have absolutely lived up to the challenge.

Are there any areas they could improve?

No, all is good and I don’t have any criticisms.

Do you have any advice for potential customers?

Try them out and allow them to succeed. Allow them the chance to deliver what they say they will deliver. Be clear with your expectations and goals and also make sure to hold up your end of the bargain. I think that being prompt when asked for decisions and feedback helps get the job done in a timeline that’s acceptable.

BACKGROUND

Please describe your company and your position there.

I am the head of Find Me Up an Online Reputation Management and Digital Marketing Agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kas Andz Marketing Group?

We needed help to automate our email marketing, especially in the B2B space, when sending cold email drip campaigns.

What were your goals for this project?

Kas and his team help us put together a strategy to reach the right people, with cold email, automating everything and avoiding us delivery problems.

SOLUTION

How did you select this vendor?

I worked with Kas in the past, he helped us with a very challenging Lead Gen campaign with excellent results.

Describe the scope of their work in detail.

They set up everything for us, from recommending the best systems for the project and helping us avoid mistakes.

What was the team composition?

I worked directly with Kas in the design of the system and his team put together the delivery system for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are able to generate up to 20 warm lead responses per week, thanks to the system.

How effective was the workflow between your team and theirs?

Putting everything together took only one week.

What did you find most impressive about this company?

They really give you options, are very knowledgable when it comes to email deliverability and best practices.

Are there any areas for improvement?

Not really, they are fun to work with, and they really solve your problems.

BACKGROUND

Please describe your company and your position there.

I'm the CEO of weQless. A payment system for the hospitality industry based on QR-Codes and NFC tags.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kas Andz Marketing Group?

We were trying to get more awareness and sign up new leads to our platform as restaurants & pubs reopened.

What were your goals for this project?

The goal was to run an email marketing campaign to reach our potential leads and have them sign up to our platform or book a demo.

SOLUTION

How did you select this vendor?

We searched for email marketing agencies online and came across Kas Andz Marketing Group and after a few calls I was totally convinced that KAMG would do a great job for us.

Describe the scope of their work in detail.

Technical setups, Domain & email deliverability assessment KAMG made some great recommendations along with some DOS and DONTS that helped us preserve the reputation of our domain Crafting the email sequences

What was the team composition?

A very good team with diverse, complementary and strong skillsets. Besides the team is very reachable.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had great results with our outreach. Much more than expected.

How effective was the workflow between your team and theirs?

As said above, the team was very approachable, always one message or phone call away. The communication was great.

What did you find most impressive about this company?

Communication, Dedication, Experience, Unorthodox

Are there any areas for improvement?

Not that I came across

BACKGROUND

Please describe your company and your position there.

I'm the Marketing and Branding Director of the Egg Free Cake Box.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kas Andz Marketing Group?

We originally reached out to these guys on an SEO basis, and with time and results this relationship developed.

What were your goals for this project?

To not only drive traffic, but more importantly conversions therefore boosting our bottom line.

SOLUTION

How did you select this vendor?

We approached a few different vendors across the globe, and ended up working with KAMG because they kept trying to go the extra mile for us.

Describe the scope of their work in detail.

We spanned out efforts across SEO for traffic, CRO to getting money that we were leaving on the table for failed conversions and email to round it all off and become a new revenue stream for us.

What was the team composition?

Spread out across key specialists based what part of the project we were working on.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We can't publicly reveal exact numbers, but I can confidently say that KAMG had supported us therefore helping us grow and maintain well into 7-8 figures.

How effective was the workflow between your team and theirs?

Very effective.

What did you find most impressive about this company?

A few key things they did really well were their communication, speed of delivery and enthusiasm to keep providing with extra value across our journey together.

Are there any areas for improvement?

They were extremely fast in their delivery which meant that along the way there were one or two small hiccups, although they were very quick to resolve them. Nothing major.

BACKGROUND

Please describe your company and position.

I am the Founder of Chapters Agency

Describe what your company does in a single sentence.

We're an email marketing agency.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire B2BLabs to accomplish?

• Help our client with Google Ads and ads strategy overall

SOLUTION

How did you find B2BLabs?

In Slack community

Why did you select B2BLabs over others?

Referred to me

How many teammates from B2BLabs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

When we started working with Kas and the team, it quickly became evident how deeply knowledgeable they were in their field. Their communication was prompt and efficient, and they consistently demonstrated a proactive approach, offering valuable suggestions and improvements.

Collaborating with them was not only productive but also a great learning experience. We were genuinely impressed and highly satisfied with their professionalism and expertise.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started getting leads!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was honestly great. They always delivered on time and kept communication clear and easy. They were super responsive to anything we needed, quickly addressing any concerns and making adjustments right away. They stayed really organized and flexible, which made working with them smooth and stress-free.

What was your primary form of communication with B2BLabs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their deep knowledge and expertise. They clearly know their field inside and out, which gave us confidence in their ability to deliver.

Are there any areas for improvement or something B2BLabs could have done differently?

Hm, nothing to add.

BACKGROUND

Please describe your company and position.

I am the Founder of Dynasty Group

Describe what your company does in a single sentence.

Ecommerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Kas Andz Marketing Group to accomplish?

• Increase no. of customers
• Reduce ad spend
• Increase LTV of customers

SOLUTION

How did you find Kas Andz Marketing Group?

Referral

Why did you select Kas Andz Marketing Group over others?

• High ratings
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Kas and his team worked on: 

• Our product and pricing strategy 
• Our email marketing sequences / campaigns 
• Our website design and conversion optimisation

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Kas and his team have been bloody excellent. We say a massive increase in the amount o sale we were getting from our email list from the first month. After that initial spike, we saw steady improvement each quarter. We'd already worked with a web development team but after the email results he convinced me to let his team take a look at the site. 

We already had a pretty strong conversion of traffic to email list signups ups, but he dropped our abandoned cart rate, and overall increased the amount of visitors that came to the site and actually converted into a customer. Most recently we've been working on increasing the LTV of our customers with his email sequences. Still early days with this one, but we're already seeing some improvement and I trust him based on how well he's done for us over the last year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very punctual. Any time things have been delayed / late, comms were good and we were both on the same page. I've worked with many agencies in my time, he's one of the good ones for getting stuff done on time.

What was your primary form of communication with Kas Andz Marketing Group?

Virtual Meeting

What did you find most impressive or unique about this company?

Good lad to work with! Impressed with his knowledge, wish I'd been this switched on at his age hahah

Are there any areas for improvement or something Kas Andz Marketing Group could have done differently?

Would have been good to get a fuller picture of everything your team does from the get go mate, I didn't even realise you did anything other than email for the first 6 months. Wecould have had those conversation sooner but hey ho

BACKGROUND

Please describe your company and your position there.

I'm the Founder & CEO of Bakesale, Chocolate Chip Cookie Liquor

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kas Andz Marketing Group?

We hired Kas and his team because our email deliverability had dropped off and all of our marketing emails were going to spam or promotions folders, which meant our entire marketing program was in trouble.

SOLUTION

How did you select this vendor?

We researched multiple vendors, spoke with all of them, and Kas and his team were clearly the most knowledgeable and thorough.

Describe the scope of their work in detail.

Kas and his team created a tech stack and guidelines for how to use it such that we could drastically improve our email deliverability.

What was the team composition?

I worked primarily with Kas himself.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our email deliverability went from about 25% to 95% in three weeks. This is a HUGE victory for us, we couldn't be more excited about this outcome and about the implications of it for our company.

How effective was the workflow between your team and theirs?

They were very responsive and organized.

What did you find most impressive about this company?

The depth of knowledge about this very difficult-to-comprehend field of business and technology is very impressive.

Is there any area for improvement or anything that could have been done differently?

Not a single thing.

BACKGROUND

Please describe your company and your position there.

I am the owner of a digital publishing company in the financial sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Kas Andz Marketing Group, and what were your goals?

I hired Kas and his team to help with boosting impressions on my sites, resolving ongoing SEO issues, advising on potential migration of my sites to a different platform and many more issues.

SOLUTION

How did you select this vendor and what were the deciding factors?

He was recommended by a firm that we already work with

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First we went through a discovery phase looking at our sites, our accounts with Active Campaign, Google Adsense and our social media. The firm created a campaign for us to improve our impressions, plus recommendations on improving our sites going forward.

How many resources from the vendor's team worked with you, and what were their positions?

I worked with Kas, plus Chief of Operations and Chief Technology Officer

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The impressions and views went up by an extraordinary amount and we were able to tailor them geographically as well to fulfil the needs of one of my clients

How effective was the workflow between your team and theirs?

Very efficiently managed. They provide clear aims and clear reports on what they achieve.

What did you find most impressive or unique about this company?

They resolved and are resolving many of the issues that have proved very challenging to me since taking over the business

Are there any areas for improvement or something they could have done differently?

Nope