ATRIUM

BACKGROUND

Please describe your company and your position there.

I am the owner and director of Paperclip Law Corporation. I also strategically manage all aspects of our branding and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atrium Digital?

We hired a marketing agency for the previous couple of years to boost our marketing efforts online, but the opposite effect occurred. We were falling in rankings, losing leads, and overall spending more money with far less results. We hired Atrium to uncover why that was the case and followed through with their recommendations of moving our website to a different platform and they now manage our online presence with great results!

What were your goals for this project?

My goal for the project was to regain the online momentum of lead generation that we had lost.

SOLUTION

How did you select this vendor?

We initially found them because we were a Hubspot customer, but they were transparent and open about giving us unbiased advice and providing us with recommendations that fit our budget and suited our needs both in the short and long term. I called several vendors and they were prompt and I was impressed with their analytical approach to our marketing strategy. It was refreshing to have data and measureables.

Describe the project in detail.

The project included the movement of our website from an unknown platform back to Wordpress. Then strategically re-writing portions of the copy on the website and generating new content in the form of blogs and landing pages, along side some Google ads. We worked together throughout the project and it was smooth, fast and they met expectations of time, budget and delivery.

What was the team composition?

We are in constant communications with the partners for high level discussions and strategic changes, and for the quarterly reviews. We are in touch with Seanna who helps schedule meetings and coordinates next steps. We also have calls with Meaghan, our content writer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With the recent metrics, we are able to see our rank on Google climb over the last several months. Also, we are noticing that we are getting more leads than before and that over last year, there was drastic improvement. They were very good about setting these goals with us at the beginning and that it would take time to reach our goals and so far we're tracking along as planned. We're really happy with the results so far!

How effective was the workflow between your team and theirs?

They are very good to work with. They are very responsive and quick. They are flexible and understanding of our time and how best to use it. They also have everyone who needs to be on a call there so that next steps can be actioned right away.

What did you find most impressive about this company?

Aside from the results, which have been great so far, I'm impressed by their analytical and thoroughness in all aspects of our marketing. From other digital agencies we have worked with, they are much more organized, on time with deliveries, fast, results oriented and data driven. They don't waste our time on anything and we have enough input to give them to work together, but I always feel our time is put to efficient use each time.

Are there any areas for improvement?

I think the only thing that I would suggest is that because the content is created so early in the quarter, that sometimes there are relevancy issues that might require some tweaking before a scheduled posting. But it's minor and something that I'm sure they're open to if we needed to. Covid just brought along a lot more unplanned things for every business.

BACKGROUND

Please describe your company and your position there.

I am the Marketing Director for Casa Linda Communities. We are a real estate developer that markets, sells, constructs, manages and rents condos and villas in Dominican Republic.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atrium Digital?

We originally hired Atrium to re-create our rental website and to completely design our sales site. We now have them do content development and paid digital advertising.

What were your goals for this project?

We wanted Google friendly sites that met our clients by solving their problems and pain points. We also wanted them to be colorful, tropical and fun. For content and ads, we wanted qualified leads on a consistent basis.

SOLUTION

How did you select this vendor?

I had heard of Atrium from a family friend. I did some research into their former work and reputation. I was very pleased with their longevity in the marketplace and their ability to keep up with changing marketing in the digital world.

Describe the scope of their work in detail.

1. Personal research and development: discovering who our buyers and renters really are, or could be.

2. Website design from the ground up. Developing relevant content, working with our proprietary back end booking engine, understanding client needs as well as ours.

3. Currently: content development for both sites with an eye to gain Google authority and traffic.

4. Ad spend on Google Ads, Display Network, Facebook re-marketing. This has been very, very successful. Our sales department is overjoyed with the quality of the leads they receive. They are pre-qualified and extremely interested. They feel their selling cycle has been reduced by half.

What was the team composition?

I have worked with their business development manager, Chris Lawson who has a great way of explaining technical details and digital marketing principles in layman's terms for our company president, who is not tech savvy. Chris is attentive, never misses a chance to reach out to us and flexible. I've also worked with Jordan who is a Google and Facebook ads guru.

While anyone can run ads, he does it as a science keeping our ad costs down and our leads up. I've also worked with content writer, Megan and SEO specialist, Tyler who are both professional, fun and helpful

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our sales site was brand new less than two years ago and is driving a consistent level of good leads and traffic to our sales team. Our rental site also has thrived under its new design. Overall we are very happy with our service and results. We've worked with several other companies before and DID NOT see results. Atrium is different.

How effective was the workflow between your team and theirs?

We have a consistent flow of information back and forth between us every quarter. My biggest challenge is finding the time to look over all that they've done. Overall I've found few challenges.

What did you find most impressive about this company?

I like their energy, attention to detail, vast knowledge and ability to stay current. They also don't make outlandish promises - they simply deliver on what they think is a pragmatic set of results.

Are there any areas for improvement?

I initially found the design of our websites weak - the look and feel, but that is really personal taste more than anything.

BACKGROUND

Please describe your company and your position there.

We are a marketing agency based out of Vancouver and San Francisco and I serve as the managing partner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atrium Digital?

Web Site Design and Google Search Marketing

What were your goals for this project?

The goal was the developer a solid marketing business plan, systemize our processes and create our new website along with marketing campaigns to bring in new clients.

SOLUTION

How did you select this vendor?

We choose to work with Atrium as they are highly recommend and highly sought-after. Their track record for success is tremendous.

Describe the project and the services they provided in detail.

They provided web site design and development along with content creation. Post launch services include Google advertising and on going consulting on our processes and how we can improve them.

What was the team composition?

Amazing designers, developers that go beyond the bare minimums, and Dedicated content writers along with strategists that know how to get the job done.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

We have gotten great designs and the development work was impeccable. The strategy sessions have resulted in our business becoming more streamlined and we are now advertising on Google with the help of Atrium.

How was project management arranged and how effective was it?

The project Is on time and all tasks are completed with great detail. We have direct access to their entire team and the work provided is exemplary.

What did you find most impressive about this company?

They are always available to chat and discuss our needs and provide advice that not only is the best possible solution but do it with urgency.

Are there any areas for improvement?

Keep up the great work!

BACKGROUND

Please describe your company and your position there.

General Manager for Hy-Lok Canada, we are the Canadian Master Distributor for Hy-Lok Corporation. Hy-Lok is a manufacturer of instrumentation valves, fittings and other accessories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atrium Digital?

Our original intent was to rebrand our previous website to something that is user friendly and really show what Hy-Lok Brings to the Canadian Market. After having the website redesigned Atrium was able to provide value for moving forward with CRO and SEO programs.

What were your goals for this project?

Marketing Hy-Lok as well as providing accurate and current information to have users of the website be able to have a single source for information. Working with the Atrium team they have been able to show that a website / marketing program is much more then just having a URL.

SOLUTION

How did you select this vendor?

The initial Discovery meeting due to the fact that the Atrium team was very understanding that I had not spent much time with the current technology available for website development and marketing.

Describe the project and the services they provided in detail.

Hard to call it a project, more Business development and relationship building from the very first discovery meeting right through to project kick off. Atrium has developed our website from the ground up, once our website was completed and online discussion had evolved to having our website promote and create sales leads with SEO and CRO programs.

What was the team composition?

The Atrium Team is exactly that, a team. From project kickoff I have had the opportunity to work with each aspect of the business that provides the quality results: -Strategy Director -Project Manager -SEO Specialist -Program Coordinator -Content writer -Co-founder

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our clients have provided very positive feedback from the result of all current and past programs, from our main objective of redesigning our website to offer live chat so I have found this to be exactly what we had been looking for.

How was project management arranged and how effective was it?

Atrium had the required team members involved at all levels of each program that made the entire process seamless.

What did you find most impressive about this company?

I found that working with Atrium if I had a question or concern about an item that they provided detailed reasoning and that is hard to find. The staff are very personable and don't treat you like just another customer.

Are there any areas for improvement?

I do not see any area's for improvement as they provide a very good service and offer any technical information requested.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager of Cornerstone Theatre. Predominantly, we’re a venue that hosts weddings, meetings, conferences, and other events. We also have Cornerstone Catering, which provides catering services to the local area.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

We brought them on to design a new website, but they do more now.

SOLUTION

What was the scope of their involvement?

Currently, they do traffic generation, including our SEO program. As our business has grown more successful, we’ve spent more on marketing. Now, they run a CRO program and have taken over our Google Ads.

What is the team composition?

Predominantly, I speak with Chris (Principal, Atrium Digital) and Jordan (Principal, Atrium Digital). I also interact with Meghan (Lead Content Writer, Atrium Digital) regularly, and Tyler does the quarterly reviews. I work with one of their administrators as well.

How did you come to work with Atrium Digital?

They were recommended by a friend I’ve worked with before. I looked at the website they did for her and she was quite passionate about it. We were a year or so into our current website and wasn’t happy with it. We didn’t shop around much.

How much have you invested with them?

We’ve spent $150,000 so far.

What is the status of this engagement?

We’ve worked together since 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve seen a quite considerable increase in traffic. It’s been growing consistently since they started, but we got an even bigger jump this year. General traffic has increased, as well that from our CRO program. The leads are better qualified, too.  

How did Atrium Digital perform from a project management standpoint?

We have quarterly reviews for every aspect of the business. They’ll set up that meeting and 2–3 of them will attend. Between our quarterly reviews, we use emails. They schedule calls as well to get background on the question I’m asking. They like to chat to get more knowledge as to what I’m looking for, why, and what results I’m expecting. Sometimes, they might point me in a better direction.

What did you find most impressive about them?

I can’t compare them to anyone because they’re the first digital marketer I’ve used. But, after working with us for years, they understand our business. We’re the only customer like us they’ve worked with and they get what we’re looking for, which I appreciate.

I have a limited budget and can’t do everything, but I trust they’ll get the most out of it with their knowledge. We don’t have the expertise or capabilities in our in-house marketing department.

Are there any areas they could improve?

Nothing that stands out. I would recommend them to other businesses.

Do you have any advice for potential customers?

Knowing the results you’re looking for will ensure that you have a budget that will work. When you’re spending considerable money, you have to be comfortable with the vendor. They’ll guide you to the results you’re looking for.

BACKGROUND

Introduce your business and what you do there.

I’m the office manager for a metal scrap yard and auto recycling facility. We ship tons of scrap steel down to the US. We work six days a week, around 10 hours a day, with 24 employees and six pieces of heavy equipment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ATRIUM?

We wanted to get more exposure for our company. We needed someone to describe our company in great detail.

SOLUTION

What was the scope of their involvement?

ATRIUM builds content and provides thorough reports to describe our impact on Google and social media. They work to bring up our views, exposure, and website traffic. They constantly update the content to represent our company and advise us on how to improve our website and new advertising techniques.

Initially, we met to describe our business and the nature and history of our company. ATRIUM took it upon themselves to do more research on the metal industry to describe us better and help people understand what we do.

We’re currently still working on branding. ATRIUM has reviewed the company to find deficiencies and help us move forward with marketing and advertising. They’ve taken that perspective and explained multiple changes and techniques to us.

Moreover, they’ve worked on keywords, content, and other prospective marketing areas. They’re great at figuring out what we need to work on first.

What is the team composition?

We have around nine teammates working with us. They’re helpful, experienced, trained, educated, and open-minded.

How did you come to work with ATRIUM?

We searched online for marketing companies and found ATRIUM. We contacted several vendors, but ATRIUM caught our eye the most because they were basically local to us. They were four hours away, but they grew up in the area and understood our background. Additionally, we liked how they laid themselves out and described their services.

How much have you invested with them?

We spend $7,500 CAN (approximately $5,500 USD) per month.

What is the status of this engagement?

We began working with them in October 2023, and our relationship is ongoing. We plan to stay with them for a while.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their quality of work is outstanding. ATRIUM is very thorough and knowledgeable about marketing analytics. They’ve effectively described our company, work, and integrity. They’re also great at communicating and making it easy for us to understand.

Our main goal is brand awareness. We’re still not there, but they’ve pushed us to the top of the Google searches. We give them constant information about our company, and the team can create content to keep us on the first page.

Moreover, ATRIUM has increased our awareness about what a company needs to do to be successful. They’ve shown us that marketing is a critical part of a business. We’ll continue our engagement with them due to their training and understanding of our needs. 

How did ATRIUM perform from a project management standpoint?

ATRIUM has exceeded our project management expectations; they’ve delivered all the content on time. They’re also very understanding of our busy environment and accepting of our work ethic.

We communicate through phone calls, emails, and Zoom meetings; they’ve been sensible. In the beginning, we weren’t sure if we could just call them up, but they’ve been more than willing to talk to us. They never put us on hold; the team is easy to deal with.

What did you find most impressive about them?

They’ve proven to us that we needed a marketing team. Most companies don’t understand what marketing does for them, but ATRIUM proves why we need them.

Are there any areas they could improve?

No, there’s nothing at all. Our only constructive criticism is to stop using acronyms. We’re not marketing smart, so we were lost in the first couple of meetings. We couldn’t handle those marketing terms because we knew nothing about them.

Other than that, they’ve been 100% awesome.

Do you have any advice for potential customers?

Stick to the meetings, talk to them as much as possible, and give them a lot of information. They work harder when they have more information.

BACKGROUND

Please describe your company and position.

I am the CEO of TFM Consultants International

Describe what your company does in a single sentence.

We are a school that train Power Engineers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ATRIUM to accomplish?

• Increase company awareness

SOLUTION

How did you find ATRIUM?

Online Search

Why did you select ATRIUM over others?

• Pricing fit our budget
• Company values aligned

How many teammates from ATRIUM were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop company content to increase company awareness and ensure we are at the top of page one on google.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased company awareness and increased revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always available and always delivered what was required.

What was your primary form of communication with ATRIUM?

Virtual Meeting

What did you find most impressive or unique about this company?

I like the personal approach you receive directly from the team providing the service and clear communication.

Are there any areas for improvement or something ATRIUM could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the President of Transmission Supplies Ltd.

Describe what your company does in a single sentence.

Bearing and Power Transmission distributor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ATRIUM to accomplish?

Create a website and assist with online marketing.

SOLUTION

How did you find ATRIUM?

Referral

Why did you select ATRIUM over others?

• High ratings
• Pricing fits our budget
• Great culture fit
• Good value for the cost
• Referred to me
• Company values aligned

How many teammates from ATRIUM were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Atrium to design and build a website. We then worked on the Google search aspect and came up with a plan that showed very strong results. These results are measured and discussed through a quarterly meeting with Atrium to evaluate if anything needs to be adjusted.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Through our growth and performance with the key metrics, we are able to determine if the program is giving us the expected results and if it is working very well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive to questions and requests, and they were able to meet all expected deadlines.

What was your primary form of communication with ATRIUM?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They have a lot of resources and are very engaged in our business partnership.

Are there any areas for improvement or something ATRIUM could have done differently?

I am very satisfied with the expertise and support that ATRIUM provides and don't see any required areas of improvement.

BACKGROUND

Please describe your company and your position there.

We are a Liquor Store and Pub, side by side. We provide food and beverages to the general public over the age of 19. I am the bookkeeper and general overseer of the marketing, accounting, HR and whatever else is required.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atrium Digital, and what were your goals?

We hired them originally to do our whole marketing campaign for the Liquor Store then included the Pub. We also have them now completing the Website for our Liquor Store.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online for a marketing company that was close, had a great track record, could provide us with what our wants were. We had discussions with a few marketing companies and felt Atrium had the expertise, experience with some like-minded companies and was open to challenges, and providing us with a great campaign.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We have social media marketing for both companies, Pub and Liquor Store, as well as search marketing and advertising. We also have the Website coming shortly to the web.

How many resources from the vendor's team worked with you, and what were their positions?

We have had numerous Departments and employees working with us, from reception to accounting including social media personnel, search marketing personnel, advertising personnel as well as 2 of the principles.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

They have done an incredible job of making us more aware of what we can accomplish, both for social, search and advertising on the internet. The website should be a considerable help in our being out in the community, as well as the e-commerce set up to help increase our sales.

How effective was the workflow between your team and theirs?

It has been great, lots of communication, meetings, ideas and help generally as we move through the campaigns.

What did you find most impressive or unique about this company?

They are articulate, knowledgeable, and experienced. They have great ideas, and very personable employees and owners.

Are there any areas for improvement or something they could have done differently?

NO I think they are on point for what they do.