ATRIUM

BACKGROUND

Introduce your business and what you do there.

I’m one of the co-owners of Paris Jewellers. We’re a retail jewelry company with 23 stores in four provinces across Canada.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

We were trying to grow our online presence and e-commerce store.

SOLUTION

What was the scope of their involvement?

Atrium Digital works on our website and digital advertising. Initially, they recommended us their digital advertising, SEO, and conversion rate optimization programs. They manage all of our digital ads and do everything off-site.

For the advertisements, they give us a brief with their recommendations. After that, our design team creates the content, and then they make the ads go live. Their team does some content writing as well. To create content, they do extensive research and discovery. Then, we get on a call with them, they work on it, and we approve it.

We launched a new site, and Atrium Digital assisted us in getting it more stable and solving some server issues. They also made some structural changes to our website. They’ve ensured that we’re set up for huge sales and events online.

What is the team composition?

We work with 6–10 people. We have our main contact, and then we have one person in charge of scheduling and following up on us. They’re really organized that way.

How did you come to work with Atrium Digital?

They were recommended to us. My husband is friends with the original founder.

How much have you invested with them?

I believe it’s between $50,000–$200,000.

What is the status of this engagement?

We started working together in August 2020. We’re about a year in, and we still have goals that we’d like to achieve, so we’ll certainly continue with the engagement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have measurable goals in place, and we report on them every month or every quarter. Overall, we’ve had good growth in all of the areas. We’ve definitely seen an increase in our return on ad spend. We’ve also increased our sales year over year, which has been great.

How did Atrium Digital perform from a project management standpoint?

In terms of project management, they’re very strong and organized. Everything is written and clear. This is one of their great, strong points.

We communicate through phone calls and emails. Also, we have scheduled meetings.

What did you find most impressive about them?

Their strength is how they lay everything in terms of data and how they measure our goals and spend. Since we have to measure the money we’re spending to ensure that we’re getting a return, that was a very strong suit in selecting them as a company to work with.

Are there any areas they could improve?

We could have more meetings. Sometimes, when we wait for a quarterly meeting, it takes longer for us to look at the data and pivot quickly to get optimum results. Therefore, that’s the one thing that our team would like to see more.

Do you have any advice for potential customers?

To achieve your goals, have them written and defined so both companies are aligned with them. It’s super important to set those standards in place before you start.

BACKGROUND

Introduce your business and what you do there.

James H. Brown & Associates: Alberta Injury Lawyer is a personal injury law firm. I’m the director of marketing here, overseeing the marketing strategy and both external and internal communications.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

Personal injury law is an incredibly competitive industry with lots of players with narrow specializations in the legal profession. I identified that we had a weakness with website SEO, and I was seeking a group that was forward-thinking and dynamic with a proven track record in SEO. We’d used another firm, and I’d worked on our SEO on my own a bit. However, our results were lagging against some benchmark competitors. We solicited a proposal from Atrium, and they won our business.

SOLUTION

What was the scope of their involvement?

Atrium enhanced the backend stability and reliability of our website, made frontend changes, and helped us change hosting providers. They changed the placement of links, content, infographics, boxes, and other elements to optimize the site for SEO.

They also write SEO content for us while monitoring and analyzing its performance to identify the next iterations of our strategy.

Atrium’s content team did a series of thorough interviews with our lawyers and key internal players. They also did third-party research on their own to inform their strategy.

We keep Google Ads and PPC work in-house. We’re going to keep some stuff internal for basic competitor advantage and succession planning. They help us on more of a high level and fill that talent gap very well.

Right now, we’re on a long-term SEO agreement with them. We’re on a website-focused conversion optimization plan. Starting next week, we’re going to do a social media program with them as well. I can’t assess them on that yet, but I’m sure it’s going to be great because of their first-class work so far.

What is the team composition? 

We’re working with Chris (Co-Founder & Principal), Jordan (CMO & Strategy Director), Seanna (Program Coordinator), Michael (Content Writer), a data scientist, 1–2 developers, and graphic designers. There could be up to 15 people in total, including a few support roles that I haven’t be able to meet.

How did you come to work with Atrium Digital?

We knew that our SEO performance was lagging and were auditioning firms in California, Nevada, Utah, Ontario, Newfoundland, and Alberta. I had meetings with 7–8 groups. Atrium was recommended to us by one of the lawyers in the firm, who knew them through a personal injury client.

How much have you invested with them?

We’re on the $75,000–$80,000 mark right now. Moving forward, I’d expect the annual cost to be $100,000–$110,000. We’ve had one-off projects that cost $3,000–$5,000, and the SEO work is around $8,500 per month.

What is the status of this engagement?

Chris and I started talking in March 2020, and I wanted to make a move that summer, but COVID struck. We didn’t engage them in a contract until September 2020. I commissioned them to do a series of website updates and migrations in October 2020. 

The SEO program is ongoing. We started the conversion optimization program in January 2021, and we’re starting the social media program in April 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

SEO content is varied. Some providers are too technical, writing content for search engine robots while others write really good content that may not have as much SEO value. Atrium writes technically-proficient content that ranks very well on Google but is also very readable and digestible. I’m proud to share their work on my social media page. They’re really a leader in content writing based on what I’ve seen.

SEO is very measurable. We’re ranking first for 10–11 branded and non-branded terms. We have another 20–30 keywords that are ranking in the top three and another 50 that are ranking in spaces 4–10. Since we signed up with Atrium, our overall terms have ballooned, and the number of keywords we’re ranking for has gone up. Atrium has definitely given us a 30–40% growth.

The fact that they’ve continued to win our business and that they continue to help us modernize our marketing deployments speaks to their quality.

How did Atrium Digital perform from a project management standpoint?

They use an engineering methodology with SEO. Jordan oversees all the programs with Atrium. Their data scientist is more the nuts-and-bolts person, and we have a day-to-day account manager. The three of them combined to offer different perspectives, from high-level thinking to very specific details. Chris was my original point of contact, and he’s always there to identify other opportunities and needs.

I view Atrium as an extension of the firm’s marketing team. I’ve always overseen marketing, and with a partner like Atrium, I feel much more confident that our marketing team has the right skillsets and management. I used to worry about SEO, but that’s truly outsourced to them now. I’m prodding and sending some insights along, but Atrium is managing it at this point.

For communication, we have Zoom video chats for strategy items, general discussions about what we’re doing for the quarter, reporting on previous outcomes, and so on. Atrium is using a few pieces of software for the general nuts and bolts, one of which is GatherContent. They use that for editing and collaborating on the content. It has a robust comment system that I use to flag and approve content.  

What did you find most impressive about them?

Atrium really understands the plights and challenges of an internal marketing team. They can really relate to us and see things from our perspective.

They’re disciplined and have a meticulous project process, almost like a German engineering system. They plan how they’re going to design, build, and release the product to market through various checkpoints. They make sure that no deadline is missed and that nothing is overlooked.

Michael produces incredible content. Personal injury law is a cool field, but he makes it sound very exciting.

Still, we can have good processes in place but get bad work without a strong team. Atrium has an amazing creative execution that’s contained within an engineering mindset. It’s unique and cool.

Are there any areas they could improve?

Sometimes, they’re too regimented week-to-week and month-to-month. There needs to be more flexibility with timelines.

We have a lot of people working on different programs, so it would be helpful if there was more communication between the different teams. Atrium operates in silos, with an SEO team, a social team, a CRO team, and so on. It would be good to have someone else aware of everything that’s happening. Having said that, it’s also my responsibility as the director of marketing on our side. The data scientist they have is only for SEO. I thought it would be good if he also worked on social, but that’s not how they staff their teams. 

I’m pretty over the moon with how our projects are going with them and would have to think more to find a good answer on how they could improve.

Do you have any advice for future clients of theirs?

What allows us to work well with them is our ability to understand our faults and take feedback. Another company looking to engage with them should be open and transparent about their successes and failures while being willing to let Atrium take over. 

Rather than viewing them as an agency partner or a third party, I recommend thinking of them as a marketing team and an integral part of internal operations. Although Atrium is outside our company, I view them as part of our marketing team.

BACKGROUND

Introduce your business and what you do there.

I’m the general manager for Northern Platforms, Ltd.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

We accommodated a new company and shifted our main business offering. At the time, we paused all of our work on our website and our digital marketing efforts. We brought on Atrium Digital when we were ready to pick that back up.

SOLUTION

What was the scope of their involvement?

They took over our Google Ads and SEO efforts, in the hope that they could increase traffic coming through our website. When we first started the engagement, they asked us a bunch of questions and did their own industry research to identify keywords to target. We also provided some information about relevant terms for our industry.  

To support our SEO, they write 10 pieces of blog content every quarter. At the beginning of the process, we sit down with a content writer and they come up with several different topics to write about. Then they write the content and send it to me for approval. Once I’ve told them that their work is good to go, they upload the articles to our blog, Facebook, LinkedIn, and Twitter.

Recently, we started discussing about updating our website to improve our conversion rate optimization (CRO). I presented some ideas, but they’ve proposed that we conduct some tests to gather a better understanding of what our customers are looking for. If we decide to move forward with that process, we will use that information to redesign the site.  

What is the team composition?

Seanna (Program Coordinator) is my main point of contact, but I also work with a couple of other people on the team including Jordan (Principal, Co-Founder & Strategy Director) and Tiffany (Digital Advertising Specialist).

How did you come to work with Atrium Digital?

We were originally working with another provider but they weren’t doing a great job. We worked with them originally about 18 years ago. Then I was looking for some old artwork they did about 15 years ago and sent them an email to see if they still had it. Then Chris responded with the file and asked how our company was doing. That led to a phone call and lunch, at which point we decided to work with them again.  

How much have you invested with them?

We’ve spent about $35,000 so far.

What is the status of this engagement?

We started working with them in July 2020 and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’re very knowledgeable and have given us a bunch of things to work on. They follow a very methodical process, and they’ve identified topics and keywords to helps us improve our rankings.

How did Atrium Digital perform from a project management standpoint?

We generally communicate over email, but we also meet every quarter to go over their progress. They spend about an hour and a half presenting on how many people visited our site and what search terms they used.  After they’re done, they give us a copy of all of their information.

They’re great communicators and they answer emails quickly. Seanna, for example, is extremely responsive. A few weeks ago, I found an error on our website and she fixed it immediately.

They blow our former partner out of the water.

What did you find most impressive about them?

Their team is very consistent, so they continue to learn more about our platform and our business. For example, our content writer develops blogs that sound like I wrote them. At the beginning of the project, we spoke on the phone and she asked a bunch of questions so she could learn about our business. In doing that, she learned our language and was able to create consistent messaging for our posts.

Are there any areas they could improve?

No. I’m excited for a long partnership with them.

Do you have any advice for potential customers?

Be very transparent with them. The more they know about your business, the more effective they can be. They ask questions for a reason and are trying to do the best job possible.

BACKGROUND

Introduce your business and what you do there.

I’m the business development manager for SGS Canada Inc. We’re an agricultural company that specializes in laboratory service. In my particular location, we’re involved in seed quality testing, genetic testing, and disease services. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

I originally hired Atrium Digital 10 years ago to assist with web design, but they’ve since worked on a number of different projects.

SOLUTION

What was the scope of their involvement? 

10 years ago, Atrium Digital developed my company’s original website before returning to update it for our new name, SGS Canada Inc. After those two web design projects, they expanded their role to PPC campaigns, Google Ads management, and online marketing.

We’ve recently added another resource to the budget to help increase our online visibility. They help us respond to changes in our campaigns throughout the year, given the cyclical nature of our business. 

What is the team composition? 

It all depends on the project. There’s generally an account manager along with a secondary resource for each project, whether it be coding for a website or a PPC campaign. So that’s about 2–3 people on the web side and another 2–3 on the advertising side.

I should add that I’ve been working with the same account manager throughout our 10-year engagement. It’s convenient because they understand our so business well.

How did you come to work with Atrium Digital?

I found them through an online search.

What is the status of this engagement?

The first engagement was back in 2010, and we’re still working with them, now.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

When it comes to their PPC and Google Ads programs, everything is incredibly well-planned. Each quarter, we have meetings to review our campaign performance. The documents are structured clearly, and we can see the areas where we’ve grown or retracted. Having a standard format also ensures that we don’t jump back and forth between inconsistent metrics.

How did Atrium Digital perform from a project management standpoint?

We communicate via email and have video calls for our quarterly reviews. The latter gives us an opportunity to review and allocate our funds based on our fluctuating business needs. Whenever we need to pivot, they’re quick to implement our changes either the same day or by the next.

What did you find most impressive about them?

It’s a good relationship. Because I’ve been with their company for so long, there’s a strong comfort level between us. I trust them to generate ideas for me, and they often provide insights into how we can get more impressions or clickthroughs.

Are there any areas they could improve?

No, I don’t have any criticism. Their quality of work is top-notch.

Do you have any advice for potential customers?

Definitely listen to their recommendations. They’ve been around for a long time and have kept up with the industry. They’re not the same old company they were 10 years ago. Rather, they’re growing into online marketing and are continuing to expand their portfolio into different areas like content writing. 

BACKGROUND

Introduce your business and what you do there.

I work at Ashley Fine Floors. We supply and install all types of flooring.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

We hired them to help us with our Google presence and website.

SOLUTION

What was the scope of their involvement?

Atrium Digital is currently redoing our website. Before that, they did minor changes and wrote blog content. The team is also doing our organic SEO, and they just recently started doing our Google Ads as well. 

What is the team composition?

On a regular basis, I work 3–4 teammates, including Chris (Principal & Co-Founder) and Jordan (Principal, Co-Founder & Strategy Director). I also interact with Seanna (Program Coordinator), Meghan (Lead Content Writer), and another teammate who goes over our reports. 

How did you come to work with Atrium Digital?

They were under another name when we started working with them. A family friend of ours was working for them and asked to come in and do a presentation. We then decided to go with them. 

How much have you invested with them?

We began working with them around April 2017, and our engagement is ongoing. 

What is the status of this engagement?

We’ve spent over $100,000 CAD (approximately $76,000 USD).

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Atrium Digital is very thorough. We’ve noticed an uptick in sales since working with them. I find the digital marketing world to be overwhelming, and the team has done a good job of dumbing it down for us because we’re not very knowledgeable in this area.

How did Atrium Digital perform from a project management standpoint?

The team is easy to get a hold of and they stay in constant communication. We do quarterly reviews where they go over all the data and explain the good and bad aspects of the programs we’re running. We communicate via phone and email.

They always stick to their deadlines in terms of website updates. They also make it known ahead of time that if they don’t get what they need from me for approval, they will just go ahead and publish what they can so that they stay on track. 

What did you find most impressive about them?

Atrium Digital is knowledgeable and approachable.

Are there any areas they could improve?

No, not that I can think of.

BACKGROUND

Introduce your business and what you do there.

We are a ground protection company, so we provide a turnkey service for protecting industrial equipment when the ground is too wet to put it directly onto. I’m the president of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

Our goal with the project was to increase our online presence.

SOLUTION

What was the scope of their involvement?

They provided full-stack digital marketing service for us. We had just built a new website, and their team took things over from there. That included a little bit of web design, upgrading different pages, and organizing our content to perform better on SEO for our targeted keywords.

What was the team composition?

We work with three members of their team primarily, and then the two owners will check in periodically with us to see how things are going.

How did you come to work with Atrium Digital?

They first approached us at a trade show and kept following up just to see how we were doing and if we needed any help. I noticed that they had previously worked with one of our competitors and so had some experience in the industry, so when we developed the new website, I decided to go with them from there.

How much have you invested with them?

Our fees with them are about $10,000 a month, so we’ve spent about $100,000 in total so far.

What is the status of this engagement?

I believe the partnership started in October 2019 and we’ve been working with them ever since.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Analytics wise, I know we saw a digital engagement increase of over 100% on our LinkedIn page, and other pages have had similar success. They’ve also gotten us to number one on PPC, as well as hitting the first page for some of our targeted keywords and the second page for most of the others. I’m pleased with the results we’ve seen so far, and I’m hopeful that we’ll be on the first page for almost all of our keywords by the end of the summer.

We’ve also seen a direct increase in caller volume to our sales team, which is coming primarily from the work that they put into our online presence. Because of that, there have been some small jobs converted and some bigger ones in the works, which has made the investment more than worthwhile.

How did Atrium Digital perform from a project management standpoint?

They have done an excellent job of meeting all of the deadlines we provide to them and tracking their progress online so that we can see how things are doing. We have quarterly reviews with them to make sure we all have the same priorities as we move forward which are very thorough. In general, their level of attention to detail is excellent and has helped us to learn how their processes work while on the job.

What did you find most impressive about them?

The consistent contact from there team is definitely one of the best parts of working with them. I’ve worked with a lot of other companies in the past and you don’t typically have the owner calling you every month to check in, make sure everything is going properly, and ask if there’s anything they could be doing better. It really demonstrates how much they care about our business.

Are there any areas they could improve?

I can’t think of anything that I wish they did differently. Everything they’ve provided for us has worked really well.

Do you have any advice for potential customers?

Just be open to taking their advice and listening to what they’ve told you. They really are experts in their field and have perspectives from a lot of different industries to share that you can learn a lot from.

BACKGROUND

Introduce your business and what you do there.

I’m the vice president of a remodeling and renovation contact company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

We needed to build our web presence and gain traffic through digital marketing.

SOLUTION

What was the scope of their involvement?

They built our web presence and SEO. For the most part, the team does all the research. They take a look at all the words that have been trending, and which ones we should try to hit on a and how well they’ve been doing. They also have a CRO (conversion rate optimization), where they write all of our blog posts.

What is the team composition?

We work with four people from their team, including one project manager.

How did you come to work with Atrium Digital?

Several years ago, we found them when we wanted to build a web page for our company. Another 6–7 years went by and we wanted to expand our web presence, which is why we resumed the relationship.

How much have you invested with them?

We invest around $6,500 per month.

What is the status of this engagement?

We started working together in January 2019, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’re extremely happy with the quality of work that’s been done.

How did Atrium Digital perform from a project management standpoint?

We meet with the team at Atrium quarterly and review everything that’s taken place. Then, we put together a plan to execute for the next quarter. They’ve been extremely prompt with getting us the information and keeping things flowing on whatever timeline we commit to.

We collaborate via Zoom so we can record the call, and everything is followed up with email. Every email is responded to within an hour. We also use GatherContent for project management.

What did you find most impressive about them?

They’re prompt with all of our communications and requests. Our quarterly reviews are also organized and they lay out the information clearly to present how things have been performing and improving from the last quarter. I also like how everything is very methodical and based on trends and statistics. Overall, they’re very good at seeing where we want to go and how we can achieve that.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

The clearer you can be with what you want to achieve with their services, the better they’ll be about putting together a plan to accomplish that.

BACKGROUND

Please describe your company and your position there.

We are a manufacture, service, and supply compnany

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atrium Digital?

Web SIte Design, SEO optmiization, It consulting, Web Marketing

What were your goals for this project?

Better awarenss of who we are

SOLUTION

How did you select this vendor?

heard good things about them from other IT Companies and industry related people.

Describe the project in detail.

Web site design and implementation f prodycts and services Plan for SEO

What was the team composition?

Assigned a project manager and introduced to other key players.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We noticed an increase in potential cusomters calling our office and asking direclty about products they have seen on our website. Cusomter know what products they want and are better prepared to buy in a quicker time frame.

How effective was the workflow between your team and theirs?

Excellent use of project management resources and good communication with all key players.

What did you find most impressive about this company?

Their actions clearly show that they care about our success. They think outside the box.

Are there any areas for improvement?

Everything can always be done faster but we are very happy with Atrium.

BACKGROUND

Introduce your business and what you do there.

I’m the General Manager of Banff Adventures. We’re a tour and adventure booking center in Banff, Alberta.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Atrium Digital?

We hired them to redesign our website. That’s how we originally got started, but over the years we’ve leaned on them for assisting with SEO.

SOLUTION

What was the scope of their involvement?

Although we’re pretty involved, they handled most of the web design. I came in with a brief of who we are and what we want and they came back with three designs. I picked my favorite and they built out the site.

Four years later, we hired Atrium Digital to integrate our customer reservation system to our site. Previously they were separate, but they worked on the programming to implement the two.

Currently, they’re assisting with SEO. They do keyword research and help me set up Google Ads programs and help monitor them. They’re assisting with content creation such as writing blogs based on the keyword research. They’ve given us tweaks to help us improve our SEO as well. They make sure we stay on top of the rankings.

What is the team composition?

I’ve always had a relationship with Jordan (Owner), because he’s the first person I interacted with when I started with. I also worked with Megan (Lead Content Writer), Tyler (SEO Point), and Chris (Principal). I mainly interact with Jordan, especially on strategy.

How did you come to work with Atrium Digital?

When I was looking to redesign the site, I sought out colleagues in town for recommendations. I let them put out a bid, and I was impressed by the work that they did.

How much have you invested with them?

We spent just under $200,000.

What is the status of this engagement?

We worked together beginning in April 2012 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I measure things by traffic and conversions. I have a goal of 20–30% growth each year and so far they have met that every year.

How did Atrium Digital perform from a project management standpoint?

They’re incredibly easy to work with. I get responses quickly, and they help me with things that are technically outside of the scope of their work. They’re incredibly helpful and always available for questions.

We have a quarterly conference call where they review our objectives and set a plan for the next quarter. That’s our main way of communicating currently.

What did you find most impressive about them?

The quality of their work is incredibly impressive. They last did design touchups in 2017, but it still looks fresh and modern. The quality of their design really stands out.

Also, they’ve done a fantastic job understanding our business. They took the time to get to know us and became a full-fledged partner. They’re approachability and ability to see the needs of the business continue to impress.

Are there any areas they could improve?

I’m quite content. They respond to any feedback quite quickly. I mean, everybody can improve but I’m overall very happy. If I had to give some feedback, I would say content scheduling could be approved, but that’s such a minor thing and I don’t know if that’s even really a weakness.

BACKGROUND

Please describe your company and your position there.

I am the owner and director of Paperclip Law Corporation. I also strategically manage all aspects of our branding and marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Atrium Digital?

We hired a marketing agency for the previous couple of years to boost our marketing efforts online, but the opposite effect occurred. We were falling in rankings, losing leads, and overall spending more money with far less results. We hired Atrium to uncover why that was the case and followed through with their recommendations of moving our website to a different platform and they now manage our online presence with great results!

What were your goals for this project?

My goal for the project was to regain the online momentum of lead generation that we had lost.

SOLUTION

How did you select this vendor?

We initially found them because we were a Hubspot customer, but they were transparent and open about giving us unbiased advice and providing us with recommendations that fit our budget and suited our needs both in the short and long term. I called several vendors and they were prompt and I was impressed with their analytical approach to our marketing strategy. It was refreshing to have data and measureables.

Describe the project in detail.

The project included the movement of our website from an unknown platform back to Wordpress. Then strategically re-writing portions of the copy on the website and generating new content in the form of blogs and landing pages, along side some Google ads. We worked together throughout the project and it was smooth, fast and they met expectations of time, budget and delivery.

What was the team composition?

We are in constant communications with the partners for high level discussions and strategic changes, and for the quarterly reviews. We are in touch with Seanna who helps schedule meetings and coordinates next steps. We also have calls with Meaghan, our content writer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

With the recent metrics, we are able to see our rank on Google climb over the last several months. Also, we are noticing that we are getting more leads than before and that over last year, there was drastic improvement. They were very good about setting these goals with us at the beginning and that it would take time to reach our goals and so far we're tracking along as planned. We're really happy with the results so far!

How effective was the workflow between your team and theirs?

They are very good to work with. They are very responsive and quick. They are flexible and understanding of our time and how best to use it. They also have everyone who needs to be on a call there so that next steps can be actioned right away.

What did you find most impressive about this company?

Aside from the results, which have been great so far, I'm impressed by their analytical and thoroughness in all aspects of our marketing. From other digital agencies we have worked with, they are much more organized, on time with deliveries, fast, results oriented and data driven. They don't waste our time on anything and we have enough input to give them to work together, but I always feel our time is put to efficient use each time.

Are there any areas for improvement?

I think the only thing that I would suggest is that because the content is created so early in the quarter, that sometimes there are relevancy issues that might require some tweaking before a scheduled posting. But it's minor and something that I'm sure they're open to if we needed to. Covid just brought along a lot more unplanned things for every business.