Appetite Creative

BACKGROUND

Please describe your company and your position there.

I am the Head of Brand Content for a leading children’s cancer charity in the UK. We provide the vital support young cancer patients need to get through their treatment and out the other side with the same life chances and choices as everyone else. I oversee our brand and content production.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

As a charity, and in a time of crisis, budgets are especially limited. Appetite offered us incredible support at just the right time for our emergency appeal. The team worked with us to produce online ads for our campaign, animating static creative produced in-house and providing critical advice for the technical aspects and ongoing optimisation.

What were your goals for this project?

As a result of the COVID-19 crisis, our income has dropped 60% which puts the frontline support we provide to young cancer patients at risk. So we wanted to reach as wide an audience as possible with our emergency appeal. With an offer of free online inventory from a national newspaper, we were keen to for the ads to be as eye-catching as possible.

SOLUTION

How did you select this vendor?

I was fortunate to have been introduced to Appetite through a mutual connection. From the initial phone call with Jen, it was clear they had industry expertise and experience in abundance. In fact I’m pretty sure I came away better educated!

Describe the scope of their work in detail.

Through a series of follow up emails and phone calls, Appetite gathered an understanding of what we were aiming to achieve, both now and in future. They put together all the creative for the online ads and provided advice on ad servers and associated costings for that. Jen also made extra follow-up calls to make sure things were on track and we would get the most out of the online campaign.

What was the team composition?

I worked closely with Jenny Stanley, Founder and Managing Director, and also with Nicolle Brisbane on the design.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

This campaign has just begun. But initial results indicate the animated ads are performing better.

How effective was the workflow between your team and theirs?

Both Jenny and Nicolle were both incredibly supportive. Jenny was my main contact day to day and I liaised with Nicolle on the creative production and delivery. I spoke with Jenny almost daily in the setup phase and immediately following launch. The timescales they worked to were short but they made it look effortless getting it done on time – even with a mistake to correct (on our side).

What did you find most impressive about this company?

They are really creative, accommodating and quick! And ready to help with advice and insight based on their solid, up-to-date knowledge of the tech and platforms.

Are there any areas for improvement?

I was really happy with everything, and extremely grateful for their support.

BACKGROUND

Please describe your company and your position there.

We are a digital advertising agency specialising in immersive ad experiences. I am the company Sales Director

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

We have used Appetite for various page skin build projects as they provide a bespoke responsive product that can be adapted to fit different website layouts.

What were your goals for this project?

We need the opportunity to deliver an already heavily commercialised format at scale but allowing for customisations that set it apart from the traditional format layout.

SOLUTION

How did you select this vendor?

Appetite were able to accommodate custom build ideas & put them into practice at speed avoiding a lot of the long delays required in other product development areas.

Describe the scope of their work in detail.

For each project we either supply worked up storyboards that need to be built or raw assets with a concept idea. From here Appetite then build out the unit & certify it for delivery across our websites.

What was the team composition?

3-4 team members are typically involved covering account management & tech development.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to constantly evolve the product adding on new elements & removing underperforming features.

How effective was the workflow between your team and theirs?

for the most part it is usually good, there are at points areas of misunderstanding where my instructions are misinterpreted leading to delays but we have been able to overcome these in the majority of instances without major delay.

What did you find most impressive about this company?

I was impressed by the flexibility to customize the products without being confined to rigid build frames.

Are there any areas for improvement?

A more fluid way to be involved with the team at points of build to ensure misinterpreted work is stopped at an earlier stage. Design work can also at times miss the mark or cut corners so that should be looked at.

BACKGROUND

Please describe your company and your position there.

Director of startup Executive Search consulting for the Architecture and Design sectors

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

Building a new low cost website in Wordpress with two way collaboration on design and content.

What were your goals for this project?

Delivery at speed with a limited budget

SOLUTION

How did you select this vendor?

Personal Recommendation

Describe the project and the services they provided in detail.

As above

What was the team composition?

Excellent personal service from Appetite Director Jenny Stanley and efficient service from Project Manager Nicolle Brisbane.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

This excellent website really powered the business launch in January 2020

How was project management arranged and how effective was it?

Their project management was very efficient and response times were always either the same day or overnight.

What did you find most impressive about this company?

Personal service

Are there any areas for improvement?

N/A

BACKGROUND

Please describe your company and your position there.

Company: Digital Marketing and Data Specialists Position: MD, EMEA Pan Regional

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

We hired Appetite to develop a number of creative concepts to demonstrate to clients how they could apply advanced data insights to deliver engaging creative assets.

What were your goals for this project?

Entice the clients to explore a more diverse range of solutions and solidify our position as the programmatic partner of choice.

SOLUTION

How did you select this vendor?

Myself and the client leads considered three creative agencies in the process of selecting Appetite. We were looking for an agency that would recognise the opportunity for growth with us and also demonstrate creativity to the process and flexibility. From the outset Appetite made us feel that they absolutely understood our goal, didn't over complicate the process and gave us tangible deliverables very quickly - which we could test and develop from. We clearly weren't Appetites biggest live brief or potential opportunity - but they made us feel like we had their complete attention.

Describe the scope of their work in detail.

This was a simple brief, didn't involve a huge investment, but was very important for us and the growth of our service delivery to the clients. The brief was to develop a number of teaser treatments that would encourage discussion and exploration of more sophisticated data driven programmatic campaigns. Appetite supported the ideation process, then delivered working treatments from limited source assets.

What was the team composition?

Our main contact day-to-day was MD & Founder Jenny Stanley, but throughout the process we were connected to the Appetite developer working on the asset. Our side involved client leads and a developer, all of whom fed back positively on how the relationship worked.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Two great outcomes for us as one client deepened their investment and we secured a new client on the back of the work.

How effective was the workflow between your team and theirs?

Workflow was smooth. The first treatments were rough-and-ready but Appetite worked hard to get these revised and finalised quickly.

What did you find most impressive about this company?

These guys work very hard. We knew they were relatively new and relatively small (at the time) and were juggling lots of projects, but they never missed an agreed deadline and made us feel like we had their attention. Jenny is a fantastic advocate for the business and the industry and it was great working with her.

Are there any areas for improvement?

Nope

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager at Tetra Pak. We serve Germany, Austria, and Switzerland.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Appetite Creative Solutions?

We needed help understanding and implementing digital enablers like QR codes to connect with our customers, which are largely food and beverage manufacturers. Our team needed to discover what knowledge and benefits this technology could bring to our company.

SOLUTION

What was the scope of their involvement?

We worked on a three-way campaign with their team and one of our clients in Switzerland. Tetra Pak and Appetite Creative Solutions aimed to highlight the benefits of the client’s modern brand through packaging. We did this in two ways. The first involved creating a fresh website for the customer, which focused on lifestyle imagery, clear information, and interactive qualities.

The second part of the campaign was supported by Appetite Creative Solutions. With them, we launched an interactive online quiz meant to educate consumers on the benefits of their dairy products. 

Consumers enter the quiz by scanning a one-use QR code on all beverage products. That takes them to a competition site where they’re shown a graphic detailing the total hours of sunlight per day in their current location. They went through three questions with a roulette-style quiz. After answering the questions, they have the chance to enter a prize draw by inputting their personal details. A winner was randomly selected every few days. 

In this engagement, they were responsible for the development, interactivity, UX, and graphics. The web app and site are mobile-friendly.

What is the team composition?

I worked directly with Jennifer (Managing Director, Appetite Creative Solutions), who coordinated the project. There were also two other people working alongside her.  

How did you come to work with Appetite Creative Solutions?

We had worked with them on a previous, smaller project. They performed well there and were easy to work with. At that point, they understood our style and ethics. We had faith that they could handle the project quickly and professionally. 

How much have you invested with them?

Our end customer invested about $50,000 in their services. We did not financially invest in their services for this project.

What is the status of this engagement?

We started the project in June 2019, and the initial contest wrapped in December 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Everything was handled very well by Appetite Creative Solutions. In the three-party partnership, they made sure that everyone was on the same page. Because of their help, the whole campaign was precise and professional with quick turnaround times. Our customer is very happy with the end result. We achieved exactly what we wanted to achieve.

How did Appetite Creative Solutions perform from a project management standpoint?

They were very clear, and it was easy for us to get in touch with them. We had multiple channels of communication with them and the customer. Their expertise and suggestions on what could be done to optimize the end product were appreciated by all parties. 

When we ran into problems, they offered solutions to bolster the KPIs for the products. They were also working in German for this project. While it isn’t their mother tongue, there were no problems with communication. Everything was quick and clear from the beginning. 

What did you find most impressive about them?

They have ideas and expertise that pushed us toward the best end product. Instead of blindly following our brief, they gave us feedback to benefit the collaboration. They were also very flexible, allowing for personal, quick service.

Are there any areas they could improve?

They can improve by continuing to provide their expertise. Even in the beginning, while you’re still going over your brief, they could help companies by shedding light on data analytics and what could be captured with their help. I’d recommend that they continue to strengthen these skills.

Do you have any advice for potential customers?

Have a clear challenge in mind, considering the type of data and experience you want to create. Then, be open and listen to their team for a great working solution.

BACKGROUND

Please describe your company and your position there.

I work at Fospha in the marketing team. Fospha is an independent attribution provider that solves marketing challenges using data science, AI, products and people.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

We were going through a re-positioning and a re-brand and needed a talented web developer/designer to build us a new website, showcasing the new look and feel of our brand. We did not have anyone in-house available to take on such a colossal project, this is why we decided to work with Appetite Creative, an award-winning website builder.

What were your goals for this project?

• bring our brand to life
• give our visitors a seamless user experience across the website
• have a responsive design to engage visitors across all devices

SOLUTION

How did you select this vendor?

Word of mouth - we heard great things about their work.

Describe the project and the services they provided in detail.

We had external web-designers work on the website design, Tiago then started building each dynamic landing pages and optimised to every screen and mobile device. Tiago now maintains our website.

What was the team composition?

Jennifer who is the founder and managing director of Appetite Creative, and Tiago who is a website developer.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

Our team now feels confident in directing people to our website – having a strong website has helped us establish ourselves as experts in our industry.

How was project management arranged and how effective was it?

The project management was very effective. I was constantly in communication with Jennifer and Tiago, one of their web developers. Website launches can be a very stressful time for marketing teams, but the Appetite Creative team was extremely responsive, met all the deadlines set, were flexible and fast to implement changes.

What did you find most impressive about this company?

It was extremely easy to communicate with them and they were flexible with any changes that we wanted to make. This is extremely important when working with providers, especially when trying to meet short deadlines.

Are there any areas for improvement?

My only suggestion for the future is to do a due diligence exercise to make sure that the optimization is done correctly for all devices. There was some back and forth at some point because some pages didn't look right on different screen sizes, however once mistakes were spotted, Appetite Creative rectified them very quickly.

BACKGROUND

Please describe your company and your position there.

I'm one of the founders of a digital advertising company in Spain. We work with global media agencies, helping them find solutions for their advertisers in the Spanish market and throughout Europe.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

We wanted help with the creative aspect of a campaign to develop digital wallpapers for a client. 

What were your goals for this project?

We needed to quickly develop the creative for our client because the campaign start date was quite close.

SOLUTION

How did you select this vendor?

Appetite Creative Solutions has helped us in the past, so we knew we could count on them as a professional partner we can trust. Working with them is always a great experience.

Describe the scope of their work in detail.

Appetite Creative Solutions helped develop all of the creative. They also made changes according to our client's needs.

What was the team composition?

Jade (Media Campaign Assistant, Appetite Creative Solutions) oversaw this project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Most importantly, they provided the prompt development of the creative.

How effective was the workflow between your team and theirs?

Jade’s project management was extremely effective. It’s very helpful to have one person directly responsible for overseeing our project. 

What did you find most impressive about this company?

Their flexibility, and the speed with which they answered all of our requests was truly impressive.

Are there any areas for improvement?

No, I can’t think of anything.

BACKGROUND

Please describe your company and your position there.

I am the director of operations for a video studio. We work with brands, creators and platforms to create, distribute, and monetize video that’s fit for a digital world.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

We needed a quick development of a website platform.

What were your goals for this project?

We wanted an effective web presence for one of our biggest brands.

SOLUTION

How did you select this vendor?

They were suggested by consultants whom we work with.

Describe the project and the services they provided in detail.

Our internal team did design, and Appetite Creative Solutions developed, configured, and launched a new frontend and backend media management solution.

What was the team composition?

The project team had two people, including a managing director, but other developers would get involved when needed.

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

They developed and launched the solution on schedule and met all of our requirements.

How was project management arranged and how effective was it?

The project management was stable and they kept us in touch with the sprints that were happening. We held a weekly catch-up on changes and testing, and we provided all the changes that we wanted each week and the developers would go ahead and develop them. We co-managed the project and managed each feature that we wanted to add along the way.

What did you find most impressive about this company?

We were impressed by how quickly they worked when we asked for changes that we hadn’t initially specified. Also, their managing director and technical director became heavily involved even though our project was small.

Are there any areas for improvement?

No, we’re very satisfied.

BACKGROUND

Introduce your business and what you do there.

I am the former managing director for AnyClip, an AI-driven video content data analysis solution.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Appetite Creative?

I engaged Jennifer Stanley [Founder and Managing Director, Appetite Creative] to help us rebuild our website, re-engage with our users and customers, and help us create clarity in our messaging.

SOLUTION

What was the scope of their involvement?

One of the key features and functionality that we wanted for the website was a data recording counter to tell us who was visiting our site. They also provided us with a newsletter recording environment, and we wanted to make sure that the website was as simple to integrate with third-party analysis tools as possible. Above all, we wanted to be consistent in our messaging across the board. Jennifer’s team at Appetite Creative also engaged with adjusting our brand and communication identity with consumers, whether that be on email or presentation templates, or other related products. Although I am no longer with AnyClip, I know that they are still working together.

What is the team composition?

My interactions were solely with Jennifer. Although she has a full team behind her, I do not care for liaising with many different people on a project. I prefer having one entity with whom I work, and Jennifer is more than capable of filling that role.

How did you come to work with Appetite Creative?

We went through a pitch mechanic with a number of other companies bidding for our contract. I had worked with Jennifer and her team on a previous work engagement at which they had excelled, so they made it onto our pitch list immediately. During the pitch process, they beat everybody else that we had lined up; Appetite Creative simply stole the show.

How much have you invested with them?

As of when I left, we had invested around $15,000 USD.

What is the status of this engagement?

We engaged their services around January 2017. Although I am no longer with AnyClip, they are continuing to work with Appetite Creative to this day.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Anecdotally, the perception change of our business was material. We managed to clear up a number of complicated offerings that we have in the market, and Appetite Creative helped us do that. With regard to concrete metrics, our inbound leads increased by 20 percent and the conversion rate of those leads increased exponentially.

How did Appetite Creative perform from a project management standpoint?

They performed very well from a project management standpoint. We did a lot of maintenance conversations via WhatsApp, our project management via email, and larger conversations via telephone, all of which was largely dictated by my own working style.

There was a fair amount of complexity involved in working with AnyClip, due in part to delays because of both time zones and religious holidays. It is an Israeli business, and Appetite Creative was adept at cutting through any social and cultural barriers that might have complicated work between a Western and an Israeli company.

Their management of all the moving parts was just brilliant; we have been delighted to work with them. They not only met all the deadlines that were given to them, but also occasionally improved upon them. If there were going to be any timing issues, they informed us far in advance of the deadline.

Finally, they took care to make sure that they absolutely understood what we wanted and were trying to achieve, and then went above and beyond to deliver exactly that.

What did you find most impressive about them?

Jennifer’s involvement in the project really differentiates Appetite Creative from the other similar companies on the market. She both owns and runs the business, and is materially involved in all the projects on which they work. That makes a big difference. They may have issues with scaling up further down the line, but for now, it’s her heart and soul, her brand, and her business. Because she is so heavily involved, it works. I would be happy to both recommend Appetite and engage their services again for both current and future ventures.

Do you have any advice for potential customers?

Have a very clear idea of what you want to achieve before engaging with them—but that is true of every element of a business. Just be straightforward about what you need and they will move heaven and earth to make sure they deliver.

BACKGROUND

Introduce your business and what you do there.

I’m the senior manager of integrated sales and marketing for a digital sales company. We work with various web publishers in the U.S. I report to our senior director, who oversees everything from presales to postsales. Aside from coming up with editorial ideas, we also work on things like high-impact units for game overlays, mock requests, etc.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Appetite Creative Solutions?

We were looking for new vendors we could use on different projects, allowing us to have a faster turnaround time and innovative solutions.

SOLUTION

What was the scope of their involvement?

We have implemented various campaigns with them. Together, we’ve come up with ideas for games, high-impact ads, and design mockups, with the project managers handling execution. They’ve helped us create interscroller ads for kids’ sites, including one for an upcoming movie that has a sliding puzzle and 2 other challenges.

We either brainstorm with Jenny [Managing Director & Founder, Appetite Creative Solutions] or we simply relay what the client wants. If there’s time, they will come back to us with a mockup or a general description of what they can do, along with the costing. When we sell it to the client, we will take the scope and send it to the project manager on the production side. They will then start gathering assets from the client and building the material as per scope. Since we need to optimize projects on our own publishing sites, we make sure that they understand this direction.

What is the team dynamic?

We usually interact with their main manager, who has designers across different offices. We will work with whoever is available, usually 2–3 people at a time.

How did you come to work with Appetite Creative Solutions?

I’ve been with the company for less than a year, so I wasn’t here when our company first approached Appetite. I believe we had an existing connection with their company. They originally made a pitch to our U.K. office, and we decided to engage their firm for a bigger contract that includes Canada.

What is the status of this engagement?

We started working with Appetite in October or November 2016. Recently, we renewed our agreement.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The client was pleased with our work for the kids’ website.

How did Appetite Creative Solutions perform from a project management standpoint?

They usually work quickly, building mockups within 2 days or less, depending on the complexity. It took them 2 ½ days to do a slot-machine project that was a bit more complicated.

We’re based in Canada, and they’re in Europe, so we have to be aware of the time difference. They’ve worked overnight at times in order to accommodate this.

What did you find most impressive about them?

I’ve appreciated their overall service. Jenny will Skype me if something new comes up. They’re hands-on, accommodating, and creative.

Are there any areas they could improve?

When we exchange multiple emails, 1 or 2 will get missed or someone will be left out. Our standard procedure is to have the whole team copied on emails so that someone else can pick up the project if someone’s away. Fortunately, Appetite is getting better at this. They’ve usually worked with individuals, but we’re a larger team.