Appetite Creative

BACKGROUND

Please describe your company and your position there.

A fast moving drinks producer in the UK with global operations. My role is within the trade marketing team where we focus on customer marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative ?

To develop an engaging in pub activation to run during Halloween - key trading period for one of our brands.

SOLUTION

How did you select this vendor and what were the deciding factors?

Our business had previous dealings with Appetite Creative and felt their knowledge in the area, development skills, and communication were excellent.

Describe the project in detail and walk through the stages of the project.

They created a haunted halloween fruit machine for our customers to play during October that was accessed via a QR Code that came with the a drink serve in account.

We first reached out to Appetite to see what could be developed and how similar activations had been a success in the past.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with two people; Account manager & Project manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were pleased with the results of the activation and had approx 4k users. Learnings from this would be to set the odds of winning appropriately and to do additional target social sponsorship to drive awareness with consumers.

How effective was the workflow between your team and theirs?

They were fantastic to deal with and made sure our deadlines were met.

What did you find most impressive or unique about this company?

Level of care during and after the activity

Are there any areas for improvement or something they could have done differently?

There were a few loopholes within the game and collecting the details of winners which could have been avoided but nothing serious.

BACKGROUND

Introduce your business and what you do there.

I’m the director and founder of a translation and localization services company. We’re roughly ten years old.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Appetite Creative?

The company was going into business without any kind of visuals or representations, so we required a brand and logo from scratch. Appetite Creative also elaborated on our initial brand name.

SOLUTION

What was the scope of their involvement?

To begin, we had a kickstart meeting where we discussed the features of our company, what differentiated us, what our competitive advantage was, and our global growth strategy. Appetite Creative helped define our message: what we’re doing, what our potential is, and more. All this information was delivered in a printed brand book.

Other deliverables were corporate colors, email signatures, and business cards. They also helped us determine whether we needed to change our name.

One of Appetite Creatives techniques was to look at our competitors’ sites to determine what kind of design we wanted for our website. We told them we wanted a site that had never been seen before, and they delivered.

Currently, we’re looking into working with them on digital marketing.

What is the team composition?

Our initial contact was Jenny (Managing Director), but she was not involved in the daily communication. She played more of an overseer role. There was one project manager, Camille, and then a marketing resource as well. Finally, there were 1–2 design people.

How did you come to work with Appetite Creative?

We conducted a tender process among 10 companies I found by consulting Clutch for Top UK Agencies. All the companies in the tender specialized in working with small businesses and small budgets. We compared the top four proposals from that group, held introductory meetings with them all, and liked Appetite Creative the most.

How much have you invested with them?

We spent between £6,000– £7,000 (approximately $8,000–$9,000 USD)

What is the status of this engagement?

We worked together from October–November 2021. Appetite Creative delivered the project and we decided to pause to think about next steps. It has nothing to do with the quality of the work or pricing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We went 5–7 days over the schedule, but that’s it. The extra time came from initial internal discussions.

How did Appetite Creative perform from a project management standpoint?

They’re perfect — quite responsive and friendly.

I mostly dealt with their project manager, as there was no direct connection with the creative team. This might be the only issue I saw, as it made it difficult to alter options.

We spoke through video calls, email, and phone calls on WhatsApp (for urgent discussions). All materials lived in a file exchange.

What did you find most impressive about them?

Their creative work stood out. I was happy with the way they transferred what we discussed into the colors and the logo. It was all done professionally and creatively.

Are there any areas they could improve?

I was expecting a more responsive approach to our comments, especially on the design work. We had corrections to make it smoother, but the resulting revised version wouldn’t look as good as the original. A more responsive approach would be better, rather than sticking to what was proposed the first time. This is a minor issue, however. Generally, we’re happy with their work and output.

Do you have any advice for potential customers?

Start with a general approach, as each situation is different. They’ll deliver a proper product.

BACKGROUND

Please describe your company and your position there.

We're an online marketplace where businesses and freelancers can trade their products and services with one another, without relying solely on cash! I'm the resident stamp-licker, tea-maker, IT-fixer, marketing-wannabe at baggl AKA... Founder.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative?

Appetite have been faced with a torrent of challenges whilst working with us during the past year. We initially began working with Appetite to create a retro-styled game called the Virus Slayer in March 2021, as part of our platform launch, which Appetite also supported with PR and other digital content. After doing such a fantastic job, it was a no-brainer to ask Appetite to become our full-service agency.

SOLUTION

How did you select this vendor?

We frequently receive messages and pitches from agencies, as it's an extremely competitive market, however, we seldom receive recommendations, therefore we jumped at the opportunity to have a chat with Appetite after they were recommended to us, by a very trustworthy and reliable source.

Describe the scope of their work in detail.

We initially kicked off our relationship with Appetite with a gamification project, which was a mobile game whereby players got to slay mini COVID virus monsters. Appetite then took on the production and publishing of our social media content across FB, Twitter and LinkedIn. They then began helping us with month blog/newsletter content, to support our organic SEO growth. As we move into 2022 we'll be handing over the reins to our media planning and buying across OOH, online and social.

What was the team composition?

We've had the pleasure of working with a variety of the Appetite gang, ranging from technical development, project management, design, marketing, plus we can always reach their managing director for anything business critical or simply to have a chinwag and put the world to rights!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

All of our social media channels have grown significantly since working with Appetite, in addition to receiving a sizeable amount of prospective customer email address from those that sign-up to play our virus slaying game.

How effective was the workflow between your team and theirs?

As a mature-ish start-up, each day is pretty chaotic and Appetite has helped us maintain structure across all things advertising and marketing related! Despite how challenging and painful this might have been for them, they have not given up on us, especially during our darkest of hours during a very tough time for all businesses across the globe!

What did you find most impressive about this company?

Appetite's flexibility and ability to react so quickly is what stands out the most for us, mostly because it's been a turbulent year for our business, and they haven't faltered once! They are more ductile and malleable than even gold! They're certainly worth more than gold in value too!

Aside from their amazing work ethics, ability to deliver and the overall quality of their work, one of the most important and impressive things about Appetite, has been their flexibility. As a young business, and like many others that are just starting out, it can be an extremely bumpy road.

In light of this, Appetite has been overwhelmingly supportive, not only in a reactive sense by adjusting budgets and resources accordingly in-line with our business needs and demands, but also being proactive too, helping us look and plan ahead, so we can overcome future obstacles and challenges together.

This is a warming and inspiring approach to business. They deserve a long-term commitment and loyalty from any client on the receiving end of such a wonderful service! We're beyond proud to be able to call Appetite our agency.

Is there any area for improvement or anything that could have been done differently?

There's absolutely nothing that Appetite could do better, as far as we are concerned.

BACKGROUND

Introduce your business and what you do there.

I’m the co-founder of Gameface. We focus on connecting the global media and marketing world to the e-sports sector.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Appetite Creative?

We wanted to amplify our business marketing-wise, and we also needed someone to run our social media accounts to create an online presence.

SOLUTION

What was the scope of their involvement?

They’re building up a community within the e-sports market to ensure that our business is in the right place. They also help us to drive entries into the awards program part of our company. They do all this through social media marketing and research.

Appetite Creative is also creating several graphic design concepts and ideas to mix them with our existing designs.

What is the team composition?

I don’t remember their positions, but the people that we’ve been working with have been fantastic so far.

How did you come to work with Appetite Creative?

I heard Jenny (Managing Director) talking on a speaking panel, and I liked what she was doing. We had a chat, and we decided on doing something together.

How much have you invested with them?

We’ve spent £8,000 (approximately $11,100 USD) with them so far.

What is the status of this engagement?

We’ve been working together since January 2021, and the engagement is ongoing. The project might end in July 2021, but we’re planning on utilizing them for the rest of the year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In terms of the social media space, we’ve been getting positive reports that allow us to see what pages people are going to on our website, what visitors do there, and how they move around the site.

How did Appetite Creative perform from a project management standpoint?

They’re brilliant; Appetite Creative ensures that we have weekly meetings and speak daily via WhatsApp to talk about ideas, posting suggestions, and so on.

What did you find most impressive about them?

Their ideas stand out the most about them; they let us know through their creativity and knowledge of our target audience the time and platform to post something.

Are there any areas they could improve?

We enjoy working with them, but they could drive more conversions for us. 

Any advice for potential customers?

You’ll get the most out of them if you pitch in with ideas; they’ll shape your ideas into something that can be part of the strategy because they’re flexible, and you can quickly get hold of them. 

BACKGROUND

Introduce your business and what you do there.

I’m a marketing executive at a digital services partner. We work with both agencies and clients to help them with their digital advertising across different channels. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Appetite Creative Solutions?

We’ve recently rebranded, and we used Appetite Creative’s services to help us with that process. 

SOLUTION

What was the scope of their involvement?

We’re working with Appetite Creative’s marketing team to increase our awareness and engagement, mostly across social media. We work with them on a monthly basis to get content onto our social media — we feed them content, and they create the visual and other content to be posted on social media. 

The team is also doing some copywriting for us for some thought leadership pieces. They’ve created a few videos for us as well. 

What is the team composition?

We’ve been very closely working with Yannik (Marketing Sidekick), who we have the most contact with. We also work with Adam (Writer).

How did you come to work with Appetite Creative Solutions?

I think the decision was made by my manager, so I don’t know the answer.

What is the status of this engagement?

We’ve been working together since September 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Since it’s only the beginning of the partnership, we haven’t really been tracking them, apart from the social media metrics we get. We’ve seen average engagement and clicks increase across all our social media sites, which have been great. 

How did Appetite Creative Solutions perform from a project management standpoint?

Appetite Creative has been really great at managing the project. They’ve always been extremely responsive to all the requests we’ve made as well as the feedback we’ve given. The team is always able to produce what we request and need in terms of content under the framework we’ve agreed upon. They’re prompt and reliable, and they respond to emails in a timely manner. It’s been really good. 

What did you find most impressive about them?

We’re impressed with how responsive they are to whatever we need them to do, whatever the time frame is. There’s been amazing responsiveness and execution on Appetite Creative’s part.

Are there any areas they could improve?

We work in adtech, and it can be hard to understand what we do and what we provide for clients. While it’s understandable why they’re not very familiar, they could try and understand a bit more and get more familiar with our product, so they could provide even better content than they have. Obviously, we’re only in the fourth month of the partnership so it’s understandable that it’s not completely nailed down yet. 

Do you have any advice for potential customers?

Encourage Appetite Creative to take the lead on projects, and open them up to provide suggestions. Give them the freedom to not only respond to the tasks you’re giving them, but to provide suggestions as well. Also, be as responsive as they are — if you’re both giving the same amount of effort, you’re going to get the most out of the relationship.

BACKGROUND

Please describe your company and your position there.

Spotahome is a 100% online booking platform, offering an exhaustive list of apartments, rooms, studios, and student residencies. The company focuses on finding residential rentals for mid-to long term stays of a minimum 30 days, depending on city regulations.

As Brand & Communications Manager, the role includes responsibility for content marketing and community management across the major social media platforms.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

Appetite Creative Solutions was hired to help the company increase the bandwidth across projects and relieve the team of the time-intense task of creating and curating content for users, as well as scheduling and planning.

What were your goals for this project?

The project goals were to have a more consistent content calendar, with the ultimate aim of increasing reach and engagement.

SOLUTION

How did you select Appetite Creative Solutions?

We underwent and extensive pitch process, interviewing a number of agencies across London and Madrid. We asked each for a content calendar proposal, a sample of content they would propose for our business and a budget.

We selected based on how well the proposed content fit with our briefing and our brand and considerations on price/quality. One thing that really stood out as a benefit for us with Appetite Creative Solutions was that they have offices both in London and Madrid, two major markets for Spotahome. The international team was also a bonus.

Describe the scope of their work in detail.

Appetite Creative Solution's team worked as an extension of our team rather than an external provider. They proposed a weekly content calendar which was reviewed by our team.

They then went ahead creating the content, selecting images, linking to blog articles and putting together the posts before scheduling them. Their team also stayed on top of public comments, essentially managing the community and highlighting it to our team when we needed to escalate any particular issue.

It was a huge weight off our shoulders to know we didn't have to check on social media continuously.

What was the team composition?

As mentioned above, the team worked as an extension of Spotahome's team, in a collaborative manner. Their team proposed content, it was signed off by the Spotahome team and then created by their team, however Spotahome's in-house creatives would often contribute visuals as well.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw significant increases in both reach and engagement across our social media channels.

How effective was the workflow between your team and theirs?

Very effective. It was like having extra members of the team.

What did you find most impressive about this company?

Extremely creative solutions and very proactive.

Are there any areas for improvement?

We had a limited scope because of our budget however it would have been good to have had more budget for owned content.

BACKGROUND

Introduce your business and what you do there.

I’m the owner and operational manager at P&A operations based in London. We established a restaurant called Nutshell in London. This is our main trading point at the moment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Appetite Creative Solutions?

We needed help with the company branding from the website to the logo, the stationery, and anything related to the visual branding of the company.

SOLUTION

What was the scope of their involvement?

When we first started with them, we met with them and went through the concept behind the restaurant. Because of their background, we feel that they managed to capture what we were trying to achieve from the branding and the website. We were trying to reflect on the story behind the restaurant, the story behind the menu, and why we decided to bring it to London.

We met with Jennifer (Managing Director) and we went through the requirements which were mainly to design the logo and the color scheme that matches the design of the restaurant created by the interior designers. We also needed them to design the layout of the website. They suggested the layout, the stationery we need to go with, and the menu layout and design.

For a couple of meetings, we were just discussing with them about what we wanted to achieve and what sort of user experience we wanted them to have. They suggested the layout, which parts would be interactive, which parts would be more informative, and different layouts for the different sections.

They’re still managing our website and whenever we need additional designs. We’re constantly changing things on the website because our services and things that we offer our customers are changing.

What is the team composition?

Our main product manager was Jennifer. There were 2–3 people working on this project. We had someone dedicated to the logo and the main design elements, and we had another person working on the website. 

How did you come to work with Appetite Creative Solutions?

We were searching online for a London-based designing company. We felt at ease choosing them because of their clients. When we met with Jennifer, she seemed to get what we were trying to achieve. The price point was really good for us considering it was our first project.

How much have you invested with them?

We spent about £6,000 for the main project (approximately $7,680 USD). 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since our restaurant has a changing menu, we wanted something that’s user friendly and easy for us to update but still looks good. That was the highlight. Even though it was designed from scratch, they still managed to make it friendly. I can easily update the website whenever we need to and it will be integrated with the website. I had zero experience with anything web-related, but they’d make sure it’s all done properly. For the quality provided, their price point is very good.

How did Appetite Creative Solutions perform from a project management standpoint?

They’re very responsive whenever we need to change or update something. This was good because sometimes we need things done very urgently. One time we needed something quickly, and the project manager communicated with the design team immediately. We didn’t have any issues with the deadlines. They sometimes delivered even sooner than the deadlines.

What did you find most impressive about them?

During the initial meeting, when we met with them, they captured what we were trying to achieve without having to go back and forth a lot. After the initial meeting, the first design files and mockup of the website was already almost there with only needing minor adjustments.

Are there any areas they could improve?

When it came to designing the menu, that was the only part that needed a bit more reviewing in terms of capturing the necessary information.

Do you have any advice for potential customers?

I recommend working with Jennifer. She’s very responsive and helpful. Everyone else we dealt with was also very helpful.

BACKGROUND

Please describe your company and your position there.

I am the Managing Partner at a Wealth Management firm based on Oxfordshire. We offer financial advise to individuals and business owners.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

We wanted help to deliver an e-newsletter and more of a digital strategy as historically we have been very traditional in our marketing and relied on client and professional referrals and events.

What were your goals for this project?

To deliver a e newsletter to be distributed to our clients and prospects, which we could then easily replicate as and when we wanted to communicate electronically.

SOLUTION

How did you select this vendor?

They were highly recommended by a professional connection, I had a chat with a number of different firms however Appetite quickly understood the issue and put me at ease.

Describe the scope of their work in detail.

They initially talked me through a digital strategy of which we are looking to implement throughout the year. Then helped create the design and content and create a e newsletter template. They then created this on mail chimp at set everything up through this system.

What was the team composition?

I have worked with Jenny the MD and then a number of her associates who were all very in tune with each other and clearly communicated with each other to make sure they kept up to date on the project which I liked!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It is too early to share deliverables from the project or strategy, however I am very confident that we will see an increase in engagement and leads.

How effective was the workflow between your team and theirs?

I found them very easy to deal with and in particular found Nicolle really responsive and helpful with my numerous requests.

What did you find most impressive about this company?

Their speed to deliver on what was required and their ability to make me feel very comfortable and confident in a new process and strategy for us.

Are there any areas for improvement?

At this stage I honestly can’t fault them!

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Scentropy, a fragrance subscription service. We also have an online shop where customers can buy the fragrances.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Appetite Creative Solutions?

I knew that I wanted to sell and enlighten the public to niche fragrances, but I had nothing other than a brand concept in my mind. I had no vision of colors, branding, or logos, so I hired Appetite Creative Solutions to develop a brand as well as a website.

SOLUTION

What was the scope of their involvement?

Appetite Creative Solutions was able to come up with a great logo, branding, and color scheme. They gave us several options to choose from. Once we’d decided on one we’d like, the team designed and developed our website using WordPress. I come up with content for the website, and their copywriter edits it for SEO before publishing it. 

The team is also managing my Facebook and Instagram accounts, as well as digital marketing campaigns. 

What is the team composition?

There have been about five people in total. There’s one person setting up the backend, database, and email system. We’ve also worked with content creative writers and a studio manager.

How did you come to work with Appetite Creative Solutions?

I looked up the top five companies on Clutch that were within my budget and chose Appetite Creative Solutions.

How much have you invested with them?

We’ve spent £25,000 (approximately $31,000 USD).

What is the status of this engagement?

We started working together in February 2020, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Appetite Creative Solutions has done a good job. When the site went live, there were tiny issues but they rectified it within 30 minutes. 

The website is great. It’s slick, and it does what it’s supposed to do. I’m happy with everything so far.

How did Appetite Creative Solutions perform from a project management standpoint?

Their project management style is very good. We have a studio manager, who functions as our project manager.  They give me presentation packs to describe what they’re going to be doing with the project timelines. 

The completion only ran over by a week, but based on our subscription model, I wasn’t in a rush, so it didn’t matter. 

What did you find most impressive about them?

The way they support us is impressive. They tailor what they can to our budget. They’ve gotten us the best bang for our buck.

Are there any areas they could improve?

No, I’ve been really pleased. They’ve gone above and beyond. Appetite Creative Solutions bend over backward.

Do you have any advice for potential customers?

Be upfront and honest in telling them exactly what you want. You’ve got to have a vision. They ask you the questions in such a structured way that they can get relevant information that you wouldn’t be able to provide yourself.

BACKGROUND

Please describe your company and your position there.

IE University is one of the world's leading higher education institutions, IE shapes leaders with a global vision, humanistic approach, and entrepreneurial spirit. I am the Marketing & Communications Manager for the IE University Alumni Department in Madrid, Spain.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions?

We have used them for: - Design - Email Marketing - HTML Code - UX/UI

What were your goals for this project?

The idea for this project was to conceptualize a newsletter for the law school alumni. We wanted the agency to come up wit the concept and design; and then code it.

SOLUTION

How did you select this vendor?

Word of mouth and then checked out their website for more info, and was finally conviced when i saw their projects and client base.

Describe the scope of their work in detail.

Our initial reachout was in the begining of May, wanting them to design, concept and code the nesletter. Within 1 week we had a propsal for a new design and started form there. We provided them with the content for the newsletter and they developed the html code in 2 days. This is going to be an ongoing project, where they will repeat this process.

What was the team composition?

For our initial meeting we talked to Jenny Stanley (Founder) and Nicolle Brisbane (Studio Manager) to breif them on the project. Moving forward, we stayed in touch with Nicolle most of the time since she was the one managing the project. She bridged the gap between the design and development teams.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had an 83% open rate within the first 24 hours. Additionally, we heard from the alumni community it was well recieved and got overall positive feedback.

How effective was the workflow between your team and theirs?

Highly effective. Nicolle was always following up even after we sent it to see how it went. Also, she was very good at meeting the deadlines and setting realistic expectations.

What did you find most impressive about this company?

Their design skills were top-notch and they were very professional. Given we are in spain and the newsletter is in english, its hard to find agencies with native english speakers. It was good to work with them for that reason, they doublechecked everything and made sure it made sense even it was not part of their job.

Are there any areas for improvement?

Nope.