Appetite Creative

BACKGROUND

Introduce your business and what you do there.

I was a co-partner for a full-service creative media agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Appetite Creative Solutions?

We needed an agency to help us facilitate rich media for my clients.

SOLUTION

What was the scope of their involvement?

Appetite helped with creative development to build and produce online advertising. They supplied the creative to facilitate our media campaigns.

We worked with Appetite to create a brief that we would then send to our clients who would make any necessary changes to it. Once the client signed off on the brief, Appetite would create the first stage mockup of the campaign and get our feedback on it, making iterative changes in the process. When the final mockup was finished, they would go into production and create the assets. With Appetite’s help, we then uploaded the assets into our ad server and other platforms and made changes to the code or size before finally distributing it to consumers via our tech platforms.

What is the team dynamic?

Jenny [Founder] managed our team.

How did you come to work with Appetite Creative Solutions?

We considered about three or four agencies, but Appetite pitched a solution that met our needs and was within budget. We conducted a few trial campaigns, which went well, so we continued the relationship.

How much have you invested with them?

We’ve spent around $15,000.

What is the status of this engagement?

We began working together in December of 2015, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

On average, Appetite’s campaigns performed roughly 20% better than those without their help. We and our clients are happy with the results they achieved.

How did Appetite Creative Solutions perform from a project management standpoint?

They managed our projects well. We mainly communicated via telephone and email.

What did you find most impressive about them?

Appetite produced creative incredibly fast, even for the clients that waited until the last minute to get something done. That never stopped Appetite; they always managed to create something for them.

The whole team understands their industry; technology platforms; and what’s relevant, new, and possible. Some agencies sell you the impossible, but Appetite knows the limits and will produce the best material they can.

Are there any areas they could improve?

Their project and financial management improved a bit, but I think it’ll get better as they work with more clients.

Advice for potential customers?

Give them a good brief and a good financial budget. Be honest with what you want and how much you’re willing to spend, and the solution they provide will be much better

BACKGROUND

Please describe your company and position.

I am an executive at Lost At Sea

Describe what your company does in a single sentence.

Online entertainment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Appetite Creative to accomplish?

• Create an online multiplayer game.

SOLUTION

How did you find Appetite Creative?

• Online Search
• Referral

Why did you select Appetite Creative over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned

How many teammates from Appetite Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Appetite Creative developed our game from the ground up. They helped design our levels and characters taking inspiration from our art, developed all gameplay functionality and implemented blockchain tech to create an immersive experience for our players.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We've receieved only positive feedback from all those who we've pitched our game to resulting in valuable connections in an emerging industry.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Deliverables were all on time, and the team was always willing to adapt.

What was your primary form of communication with Appetite Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their personable relations and work ethic.

Are there any areas for improvement or something Appetite Creative could have done differently?

N/A.

BACKGROUND

Please describe your company and your position there.

Management Consultancy that specialises in planning, preparation and presentation of SME businesses to PeakExit valuation

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative , and what were your goals?

I needed a website that reflected 35 years of business experience, yet was accessible to owners of SMEs. The website had to immediately communicate confidence and practical expertise.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was referred to Appetite Creative. Selecting them based on their highly creative and ‘out of the box’ thinking was critical. I didn’t want yet another Consultancy website….

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Graphic design, brand identity all the way through to final website build and hosting.

How many people from the vendor's team worked with you, and what were their positions?

A project manager throughout the project with regular check ins from the MD. I didn’t have and direct dealings with the back end team.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I’m not prepared to share the results, but for every prospect that has resulted in a client, the website has played a key part in their journey.

Describe their project management style, including communication tools and timeliness.

Structured weekly check ins managed against a master critical path.

What did you find most impressive or unique about this company?

Nothing was too much trouble. I particularly liked their creativity which I believe has resulted in a stand-out website.

Are there any areas for improvement or something they could have done differently?

Some small typos were made, but as a team all were picked up in time.

BACKGROUND

Please describe your company and your position there.

Am Head of Communication for East and West Africa at Tetra Pak. The leading global food packaging and processing company

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative ?

We wanted to create a sustainable and connected package for water for the prestigious Safari Lewa Marathon which attracts over 2500 runners annually. With a QR code on the pack, runners could access marathon route and information.

SOLUTION

How did you select this vendor?

We selected the vendor after competitive bidding of 6 companies and based on their previous work

Describe the scope of their work in detail.

To create an interactive connected packet with a QR code that customers and runners could scan and get information on race route, conservancy information, sustainability information and play games.

What was the team composition?

I worked directly with the creative and marketing team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen great improvement in our sales and we were able to reduce 300kg less plastic in the pack with the introduction of the connected water packet. Efficiency improved greatly and we now have business leads to create more water packaging for different clients.

How effective was the workflow between your team and theirs?

Initially we had weekly meeting and then reduced to monthly until delivery of project

What did you find most impressive about this company?

Their passion and commitment to delivering quality and timely outputs were commendable. They also have a great sense of attention to detail.

Is there any area for improvement or anything that could have been done differently?

Would be great to communicate faster

BACKGROUND

Please describe your company and your position there.

I'm a marketing manager for a biotech life science company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative , and what were your goals?

We wanted to pilot playable ads for the 1st time in our team, to see how it worked with collecting customer names.

SOLUTION

How did you select this vendor and what were the deciding factors?

We heard about them from one of our colleagues, and saw that they worked with a lot of well known global companies in various industries.

How many resources from the vendor's team worked with you, and what were their positions?

3 people.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

not yet, work in progress.

How effective was the workflow between your team and theirs?

They were very responsive and quick to turnaround requests.

What did you find most impressive or unique about this company?

how agile they are, and the list of global clients.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I’m the owner of a media agency that works with consumer facing brands.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative ?

Appetite were subcontracted to provide social media content strategy and creative advertising development on behalf of a Runway Client.

SOLUTION

How did you select this vendor and what were the deciding factors?

We have worked with Appetite for many years and have been impressed by the continuously high standard of work, professionalism and service levels.

Describe the project in detail and walk through the stages of the project.

Appetite provided a 12 month content calendar, monthly social media content strategy, asset creation, copywriting, reporting and delivery of creative advertising assets.

How many resources from the vendor's team worked with you, and what were their positions?

The business owner/CEO, the social media manager and client manager were my primary points of contact but creative teams and developers also worked on the business behind the scenes.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project is ongoing but the social media strategy is gradually gaining momentum and the advertising assets they created are converting ecomm sales.

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive or unique about this company?

Their customer service is top-notch.

Are there any areas for improvement or something they could have done differently?

No

BACKGROUND

Please describe your company and your position there.

I'm the Marketing Manager. We are an integrated agency that offers marketing and creative services to the healthcare, B2B, and B2C sectors.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative, and what were your goals?

We were launching our first ever virtual event and needed a company to operate the 'behind the scenes' and be a trusted producer on the day.

SOLUTION

How did you select this vendor and what were the deciding factors?

Word of mouth - a mutual contact put us in touch.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

First, they set up Eventbrite with the event details and worked with us on what we wanted to achieve. They provided us with templates that we could brand, worked with us on speaker and presentation set-up, uploaded our event recording onto YouTube, and provided snippets that we could use for social media post-event.

How many resources from the vendor's team worked with you, and what were their positions?

Managing Director and marketing support.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We had a 69% attendance rate, and 33 questions asked to the panel.

How effective was the workflow between your team and theirs?

Henrique was great - always at the end of an email and provided us with an alternative contact if he knew he'd be unavailable.

What did you find most impressive or unique about this company?

They were responsive and provided us with assets and branding opportunities that we hadn't thought of.

Are there any areas for improvement or something they could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

We are a fast growing start of specializing in the Telemedicine space.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative, and what were your goals?

Our website was created by another company but we had outgrown how we processed orders. Jen and her team were able to help us re-design the workflow, and implement I user-friendly ordering system.

SOLUTION

How did you select this vendor and what were the deciding factors?

We went with this company because they were prompt and responsive. They have continually gone the extra mile for us.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

At our initial meeting they designed the workflow and timelines. They were quick and able to get everything done in a matter of weeks with little business interruption.

How many people from the vendor's team worked with you, and what were their positions?

We worked with two different people, a developer and a consultant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Everybody else needed two months they got it done in four weeks. They always responded to my calls, they made changes very quickly if there was a problem.

Describe their project management style, including communication tools and timeliness.

Everything was done through their whiteboard.

What did you find most impressive or unique about this company?

I like that they produce high-quality work and are easy to work with.

Are there any areas for improvement or something they could have done differently?

Nothing at this time

BACKGROUND

Please describe your company and your position there.

I'm the owner of a Digital Agency focusing on Small Business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions, and what were your goals?

I needed help on the development front while I was still working on staffing my agency, I did not want to wait so I started researching agencies I can collaborate with to build the website. My main goals for it were Lead Generation and to educate and inform our users of the various services available.

The website is a major part of our business so I wanted to make sure the agency I choose not only provide above quality work but also to do it on time with the least amount of delays, problems or headaches.

SOLUTION

How did you select this vendor and what were the deciding factors?

My main search requirements were:

• Experience
• Industry
• Focus
• Budget

I shortlisted 10 candidates or potential agencies I would like to work with, some never replied, some replied very late, luckily Jennifer from Appetite was one of the very first to reply, her communication throughout the entire process was exemplary and one of the major deciding factors considering the experience and budgets involved for the competing agencies were similar.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

I explained my requirements during our initial meetings, they returned to me with their proposal which included:

• 10 Page WordPress website (design and developed, fully responsive and passing speed tests)
• Coming soon page
• ability to update content easily
• UX User journey optimization
• 1 dynamic page with template
• Portfolio page with template
• 2 Theme design
• Fun subdomain

How many people from the vendor's team worked with you, and what were their positions?

I worked with the Director (Jen) initially during the negotiation stage, she also stayed in the loop going forward and oversaw progress. I worked closely with the project manager (shout out to Tere, who's been amazing to work with), who had great communication, answered all questions thoroughly and promptly. In the final stages (during the development stage), I worked with the Tech Director (Tiago) and also the work was exemplary.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We just completed the project and launched, so far the feedback has been sensational, the website is performing better than expected and even though it's still early days, I am confident of the future success of the website.

Describe their project management style, including communication tools and timeliness.

I prefer to communicate via emails only and they happily obliged, I requested weekly updates from the team and they happily obliged as well. We were always informed about any delays, problems, and what they were doing to fix them. All emails were answered promptly and whenever I requested a meeting, I was able to get it very quickly.

What did you find most impressive or unique about this company?

Overall professionalism, when things go wrong they were very quick to make amends, I had and still have the confidence that they are able to handle any problem, big or small.

Are there any areas for improvement or something they could have done differently?

I cant think of any.

BACKGROUND

Please describe your company and your position there.

Strategy Director for All Creative

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Appetite Creative Solutions, and what were your goals?

We hired Appetite to help give us some direction on the idea to run a game for a client

SOLUTION

How did you select Appetite Creative Solutions and what were the deciding factors?

Recommendation

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The main step was a workshop that Jenny ran for us.

How many people from the vendor's team worked with you, and what were their positions?

Various

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

General feedback is this really helped focus the team and get some decisions from the wider team which had been tricky.

Describe their project management style, including communication tools and timelines.

Excellent at timely prep, running the session and follow up

What did you find most impressive or unique about this company?

Jenny ran the workshop with significant ease. This workshop was with a particularly large and tricky group of clients, not marketeers and she really galvanised interest and enthusiasm from the start and got amazing interaction and ideas from them.

This is one of the most successful meetings we’ve had with the client. Also helped by how knowledgeable Jenny is, great case studies, knows her space inside out.

Are there any areas for improvement or something they could have done differently?

No. They exceeded our expectations in terms of gaining agreement and also input from the wider team.