Americaneagle.com

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Capital Edge

Describe what your company does in a single sentence.

We are a consulting firm that specializes in government contract and grants compliance. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Americaneagle.com to accomplish?

• Reset foundations across SEO and paid
• Rebuild analytics
• Scale leads generated via SEO and paid

SOLUTION

How did you find Americaneagle.com?

Existing relationship with AE employee

Why did you select Americaneagle.com over others?

• Pricing fit our budget
• Great culture fit
• Company values aligned
• Understood our business

How many teammates from Americaneagle.com were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ongoing retainer for digital marketing services including:

• PPC / paid marketing
• SEO including technical, on-page, AI optimization
• Google analytics rebuild
• Content writing to support SEO efforts
• Ad-hoc web development support
• SEO consulting with new website upcoming

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our average organic search position is 10.9 (first page) across our top 100 keywords bringing traffic to the site; compared to 14.18 end of H1

Monthly sessions have increased by 29% at 4,352 monthly sessions, compared to 3,380 end of H1

Monthly engagement rate has increased by 20% at 76.93%, compared to 64.25 end of H1

Monthly new users have increased by 44% at 3,625, compared to 2,519 end of H1

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely. We have a million moving pieces that they're very on top of and responsive to. If they don't get back to me immediately, I know they are working on it and aligning internal SMEs to help solve our problem. They are fantastic about action items, checking in, and closing the loop.

What was your primary form of communication with Americaneagle.com?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We are situated in a very niche and technical market that historical partners have had a hard time understanding. The team has done an exceptional job getting to know our ICP, competitors, and subject matter, being a true thought partner and extension of the team.

Are there any areas for improvement or something Americaneagle.com could have done differently?

N/A. 

The team has fantastic communication and is always transparent and honest if roadblocks are faced that inhibit progress. I really appreciate the open lanes!

BACKGROUND

Please describe your company and position.

I am the Chief Marketing Officer of Hupy and Abraham

Describe what your company does in a single sentence.

For over 50 years, Hupy and Abraham, S.C. has fought for injured clients with a mission to provide excellent representation and get every dollar our clients deserve. Hupy and Abraham, S.C., previously Michael F. Hupy & Associates, was founded in Milwaukee in 1969. Since the firm’s humble beginnings, it has grown to include 11 offices throughout Wisconsin, Illinois and Iowa and is the Midwest’s largest personal injury law firm today. The firm has recovered over $2 Billion for over 80,000 satisfied clients and continues to be voted best and rated best, year after year.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Americaneagle.com to accomplish?

• Email Marketing
• Growth

SOLUTION

How did you find Americaneagle.com?

Online Search

Why did you select Americaneagle.com over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Americaneagle.com were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

American Eagle has helped us develop tools to enhance our marketing strategy. They guided us through the process of evaluating and transitioning our Email marketing and event startegy to choose the right platform and toolkit, ensuring our campaigns are set up for success.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

American Eagle has delivered clear, measurable outcomes that support our broader marketing goals. Through strategic list management, targeted segmentation, and data-driven campaign development, we’ve seen consistent improvements in open rates, click-through rates, and overall audience engagement.

Advanced analytics and performance tracking provide full visibility into campaign effectiveness, allowing us to refine messaging, optimize send times, and continuously improve results. American Eagle's proactive approach, A/B testing suggestions, and detailed reporting ensure every campaign is aligned with our objectives and backed by measurable data.

Overall, the partnership has strengthened our digital outreach, increased audience interaction, and delivered a strong return on investment.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our email marketing initiatives are supported by disciplined project management and a streamlined production process that keeps campaigns on schedule and aligned with strategic goals. Clear timelines, defined responsibilities, and consistent communication ensure smooth execution from concept to deployment.

Equally important, a strong focus on deliverability—including list hygiene, authentication protocols, and compliance best practices—helps maximize inbox placement and protect sender reputation. The result is efficient campaign management and reliable performance that drives consistent, measurable engagement.  

We meet on a biweekly basis as "check-ins" to ensure we are accountable to our goals and drive success. 

What was your primary form of communication with Americaneagle.com?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly sets American Eagle apart is its genuine, client-first approach. They take the time to understand goals, challenges, and priorities—offering thoughtful guidance that feels collaborative rather than transactional. Communication is clear, responsive, and refreshingly personable, making every interaction easy and productive.

Beyond expertise, they bring authenticity and approachability to the partnership. They’re relatable, real, and fully invested in delivering solutions that make a meaningful impact.

Are there any areas for improvement or something Americaneagle.com could have done differently?

No areas of improvement to note.