Always Fresh

BACKGROUND

Please describe your company and position.

I am the Director of Media & Marketing/Co-Visionary of Iron Deep

Describe what your company does in a single sentence.

Iron Deep provides a safe community for business owners and entrepreneurs to share their unique struggles and find help to overcome them.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Always Fresh to accomplish?

• Funnels
• Branding
• Website

SOLUTION

How did you find Always Fresh?

Referral

Why did you select Always Fresh over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Always Fresh were assigned to this project?

2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.

As a start-up with very niche unique services, Always Fresh helped us first with Identity. We understood our heartbeat and some goals we wanted to accomplish, but they really came alongside of us to help us delve through paths to take that would be more beneficial, and understand who we are to not get too broad. 
They then designed a logo for us that we love, and built a complete branding package that exemplified our identity. Furthermore, they created a custom website that perfectly fit our identity, converted well for desktop and mobile keeping in mind our target audience, and created a great funnel, leading people a step at a time through our ultimate goals. 
They've helped consult in some SEO and marketing strategies that have been beneficial. And through the whole process, the whole team has been great to communicate with in timeliness and being on the same page with everything. They've been completely competent and skilled in what they do and very timely in accomplishing goals with excellence.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our measurables are a little more difficult to track than many other organizations, but Always Fresh clearly helped us in acquiring the right clientele in helping find our online presence, have ease of use with it, be impressed with it, and follow our funnel well. Always fresh has helped us retain our target clientele (even more important) in consulting services they've offered in helping to continue to connect with who we're servicing in deeper and more meaningful ways.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their turn-around on every project was always expedient. Very quick turn-arounds through major goals to smaller website updates. In the midst of our own growing pains, we've asked for some pretty tight turn arounds on certain updates that they've always performed quickly to our major immediate needs. And then some peripheral needs were followed up on in a timely manner. 
There was only one time on part of the SEO process we had slow connection. There was a message accidently overlooked, and the specific person assigned to us for that part didn't realize it, and she was in the middle of an incredibly busy season. But once we connected with our main contact, and things got sorted out, it was smooth sailing. 
Everything else, from web development, to brand creation, etc. was all done much more expediently than I've dealt with other organizations in the past. I was very surprised in a good way. They have a very talented and motivated team that is clearly in a good operational system. And they all have the same heartbeat of their company that creates a really good culture and makes them easy to work with. And you can tell they work well together.

What was your primary form of communication with Always Fresh?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I think the blend of a great culture combined with incredible work. And the level or respect they've had for us, when really, we're one of their smaller clients. I've been a part of various organizations who have worked with similar companies. 
Many times, for the quality of service Always Fresh delivered, other companies have delivered, but usually their culture isn't as great. Sometimes their is more turnover, and it makes it harder to work on ongoing projects when that happens. Or you can pick up on tensions from people at times. Even though they're cordial and still do high level work, you feel those things. 
Always Fresh has been one of the easiest companies I've ever worked with. I feel like all of their team in different phases and different services have all really invested in us and our vision. They have been more apt to jump in, feel our heartbeat as an organization, and offer the best solutions for us where we are now, and for where we want to grow to. 
They've been fun to work with, honestly. I look forward to connecting with them. I feel like they've been an extended part of our team. That's something I can rarely say. They've really come alongside us well to help us succeed. I know they have clients much bigger than us as well. And to know the level of energy and importance they have invested in us, really speaks highly of them.

Are there any areas for improvement or something Always Fresh could have done differently?

Nothing glaring comes to mind. The only issue we've really had, is we've grown to a point a little more quickly than we thought, so the way our website contract is set-up, somewhat limits some customization our team can do with the current website build. But that will be fixed in the next couple months as they do a whole new web-creation for free, as part of their offered services. Which we all knew from the beginning.
So really, looking back, I think it's still the right call that was made for the route we chose for how to do our web build. We're slightly more limited for our media team at the moment. But not majorly. And we just grew a little faster than anticipated. So momentarily, we've just had to go over contract hours a couple times that has cost us a little more money for certain things our media team can perform themselves in the future. 
But again, it's not some type of hidden fee, or something not thought through. It's just we've had to make a lot more changes and some pivots as a young company who is finding their niche more pointedly. So in communicating with them, we've found good solutions for the moment that will get us to the rebuild shortly.
Always Fresh has been great in trying to help us adjust through this process offering excellent quality of work, and we talked and found what are the best and most affordable solutions in these short few months as we're coming up on our website overhaul. I'm very pleased with the route we're on and the way they're helping us focus on our rebuild going forward, as well as marketing strategies they're going to help us initiate.

BACKGROUND

Please describe your company and position.

I am the CEO of a consumer products & services company 

Describe what your company does in a single sentence.

We sell high-quality, clean drink mix supplements to improve gut health and overall wellbeing in children.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Always Fresh to accomplish?

• Social media roadmap and detailed plan for beginning of year sale launch
• SEO clean up, keyword research and backlinking strategy

SOLUTION

How did you find Always Fresh?

• Referral

Why did you select Always Fresh over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Always Fresh were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO clean up project: Meta clean up, website fixes, set up google business, keyword research and strategy, start backlinking process
• Holiday sales campaign: develop the strategy, curate copy, and develop graphics for the 12 holiday campaign posts on Instagram.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

social media content creation/calendar that aligns with our company vision and gets engagement. More visibility on google for our business

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This was a pretty last minute project as far as the social media portion goes. I was extremely impressed at the turnaround time in which they were able to assess my goals, voice and aesthetic for my brand and create content that aligned so well. We have NOT had that experience with other companies in the past- typically it takes a ton of back and forth to get aligned and I still end up having to go in and change content I don't like.

They turned the deliverables around in a weekend and did an amazing job. When any small content changes were needed, they responded super quick and were happy to make changes and work with me, no matter the hour. I feel I can trust them to take on my time sensitive projects in the future because they really delivered well and exactly when they said they would. Highly recommend working with them!

What was your primary form of communication with Always Fresh?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to understand branding and direction (even with how small and unestablished my brand is) was very impressive. It can be hard to impart that vision to others and have them catch it properly, but they understood and moved right away with pretty great accuracy.

Are there any areas for improvement or something Always Fresh could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Operations Manager of TruPlay Games

Describe what your company does in a single sentence.

We build amazing games for kids to play in a safe, ad-free environment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Always Fresh to accomplish?

• Website

SOLUTION

Why did you select Always Fresh over others?

Great culture fit

How many teammates from Always Fresh were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Develop and provide updates to our Website, collaborating with the TruPlay team to be utilized to build brand awareness, which can be shared with potential investors and drive traffic for Recruiting purposes.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We exceeded in building a world-class team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Brad and their team communicated efficiently and effectively during the entire scope of the project.

What was your primary form of communication with Always Fresh?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their culture is professionalism, personalism, and responsiveness. We were aligned in many areas as two companies. They had a strong desire to excel in all areas of our web design.

Are there any areas for improvement or something Always Fresh could have done differently?

Not in my book. They exceeded all expectations.

BACKGROUND

Please describe your company and position.

I am the Veterinarian of Aaron Smiley

Describe what your company does in a single sentence.

Veterinary consulting

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Always Fresh to accomplish?

• Create a website
• Generate lead for speaking engagements
• Create content for website

SOLUTION

How did you find Always Fresh?

Referral

Why did you select Always Fresh over others?

Great culture fit

How many teammates from Always Fresh were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Create website and create contact for website that would generate paid speaking opportunities

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Creation of a website and paid speaking appointments

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. They were very responsive to my needs.

What was your primary form of communication with Always Fresh?

Email or Messaging App

What did you find most impressive or unique about this company?

Personal interest in my project

Are there any areas for improvement or something Always Fresh could have done differently?

No. I had a very difficult project that was high risk, and I appreciate it the enthusiasm and the commitment to my high-risk end.

BACKGROUND

Please describe your company and position.

I am the Founder of Analyst Exchange

Describe what your company does in a single sentence.

Professional training for business analysts.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Always Fresh to accomplish?

• Create an e-learning platform for aspiring and experienced business analysts to purchase high quality courses and learning materials.

SOLUTION

How did you find Always Fresh?

Online Search

Why did you select Always Fresh over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Always Fresh were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a revamp of our platform to attract new customers. Key deliverables included new website, e-learning look and feel, revamped blog and new landing page.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Deadlines and emotional reaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent. Rich is one of the best people I’ve ever worked with, friendly, knowledgeable, competent, committed, caring and very easy to get on with; his approach has revamped my business.

What was your primary form of communication with Always Fresh?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Easy to work with. Friendly, wasn’t cheap, but worth every penny in terms of investment.

Are there any areas for improvement or something Always Fresh could have done differently?

Nothing comes to mind right now. Even the team's post-support approach was excellent.