Align.vn

BACKGROUND

Please describe your company and your position there.

We are a social enterprise in Vietnam aiming to help farmers improve their income by educating them to grow and produce natural peanut butter and cashew Butter. We strive to create the most delicious nut butter in every jar. We use only top quality natural local ingredients that give our nut butter the signature smooth, creamy healthy taste. We have a strong community focus and our vision is to help people give their families a brighter future. We aim to empower local staff and business owners to do the best they can in business and to stop the cycle of poverty. The way we achieve this is by giving each individual specific skills and training in our stores to raise their level of expertise not only in food safe practices, but also in business and life skills. My name is Đạt Trần. I am the co-founder. As you can see the company is named after me. I started the company because I see there is a need to help farmers. My background is working with factories and manufacture in Vietnam. I took this knowledge along with my co-founders, Luan Jenkins, and Long Bui we have grown to be one of the largest producers of Peanut Butter and the only Producer of Cashew Butter. We look to expand this year and to bring our product over western countries. At our company I focus on our product quality, the manufacture and the R&D need to look towards future goals to keep our company innovative.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Align.vn?

As we are looking to expand, export and develop new products, and talk to investors - we need a new more professional globally standard brand. We have asked Align to help us rebrand to make everything more consistent with a clear message that align with our mission this include: Rebranding our Key Messaging, Key Visual, Logo, Corporate Identity, and several applications such as business cards, investor templates, packaging, brochure, flyers, and advising on our factory space aesthetics.

What were your goals for this project?

We need to have a more consistent messaging, branding that fit with a global customer and investor. We hope with the rebranding we could attract investors and more global buyers from the US, Canada, Europe, Japan and others. We believe this rebrand will have a great impact on our company as it will be seen that we are growing from a startup to becoming a mature company and we wanted to communicate that to our investors and buyers.

SOLUTION

How did you select this vendor?

We found Align through our network connection. We contacted them and found they have similar values and were easy to communicate and work with. We saw from their portfolio that they have worked with other companies similar to us. We believed they could do the work and was easy to work with - that was the main deciding factor.

Describe the scope of their work in detail.

Align was tasked to Rebrand with new Key Messaging, Key Visual, Logo, Corporate Identity, and several applications such as business cards, investor templates, packaging, brochure, flyers and advising us with some interior design aesthetics. Align took us through the whole Rebranding process from discovery report and customer study through customer personas, styles-cape to help us understand the new visual style, storyboarding the key visuals with the key messaging, and then applying these the key visual, messaging and logo to our applications. When doing this they made mockups to show what the real design would look like which helped us to better understand make changes before we sent it to our printers. We also have never done a design process where we consider the customers and mapped everything based on their persona first. This helped us to fully see the reasons why they made choices to the colors or typography or changed the logo the way they did.

What was the team composition?

Align spent a lot of time working with us and helping us to fully understand the process. We mostly communicated with their project manager, but when we met at their office we can see there were many designers hard at work. It was a pleasure working with their team - we believe this is one of their strong point - their ability to work with our schedule and accommodate with our needs on a tight budget.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Yes, from the Rebranding we were able to interest many investors and secure the funding we needed to expand and build a new factory and buy the machines needed to meet the current demand of 180 metric tons of cashew butter per month. We continue to get more global buyers interested in our product and we are looking to expand the product line.

How effective was the workflow between your team and theirs?

Align was very helpful to us. The communication was frequent and clear. We mostly communicated through emails and chat. At various milestone we would come to their office and have face to face meetings.

What did you find most impressive about this company?

One of their biggest strength is their value. We can tell they really cared about the project and wanted to do their very best job. Of course the result is what we wanted and was also successful because it met our timeline and helped us to meet our company goal of securing investor and getting more buyers. So I would say their value of caring for the project and their result oriented process are the 2 biggest strengths.

Are there any areas for improvement?

I think at the beginning it was hard to understand their process, but as we worked more with them we had a better sense and understood each other better. The communication with their project manager and our team sometime could be more clear.

BACKGROUND

Please describe your company and your position there.

My company distributes industrial chemicals and polymers. I am the founder of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Align.vn?

Develop a website from scratch to launch our online programs.

What were your goals for this project?

While our company is relatively new versus our competitors, we have the most experienced team in our product category in Asia Pacific. Hence, we need to effectively communicate to the marketplace our depth via an online strategy.

SOLUTION

How did you select this vendor?

We looked for a vendor with the patience and propensity to understand the nuance of our business and help us translate them into our online strategy.

Describe the project in detail.

As our online program is an integral part of our strategic intent, I personally spearheaded the development of our online programs with the Align.vn's team. We communicated in-depth our business model and strategy and Align.vn provided a structure to our online program including a website.

What was the team composition?

4 people from Align.vn were involved in the program at one time or another.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our company has the highest market awareness in the space we are participating in Vietnam in spite of our short tenure in the marketplace.

How effective was the workflow between your team and theirs?

There were teething issues initially due to the complexity and specialization of the business but Align.vn team pickup on them relatively fast resulting in effective workflow.

What did you find most impressive about this company?

They are patient and willing to learn our business to provide depth in the outputs.

Are there any areas for improvement?

To better communicate that the bells and whistles requested for the website would also come with the downside of slower downloading. They have since introduced new solutions to remedy the issues as part of our 2020 program.

BACKGROUND

Please describe your company and your position there.

During the cooperation with Align, I was the Deputy Head Strategic Marketing at iCare Benefits. iCare Benefits is retail & fintech company in Vietnam serving over 1,000,000 workers in over 1,000 factories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Align?

We hired Align to develop an awareness raising campaign about female reproductive health and cancer prevention which was presented to workers in factories in Vietnam

What were your goals for this project?

The goals were to increase the awareness about methods to prevent reproductive cancers and about our services related to this issue.

SOLUTION

How did you select this vendor?

We've contacted several vendors, asked for campaign ideas and quotation. Align provided a compelling idea with the most competitive pricing. They have also been the most responsive agency.

Describe the project in detail.

Align designed a brand identity for this campaign, provided several ideas for a creative concept and after we selected one, Align took lead on suggesting and developing media kit - flyers, posters, gadgets, gorilla marketing items. Our team did an initial research to provide a context to Align. They helped to run the last part of the research to inform our choice of the creative concept.

What was the team composition?

Align allocated a photographer, two designers, an art director and a project manager to complete our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The creative concept was presented to over 600,000 workers via several media. The materials received positive feedback and increased the number of queries about the services by over 200%.

How effective was the workflow between your team and theirs?

Initially there were certain gaps in communication resulted in slight delays. Align reacted by allocating creative director to guide the project directly and communicate with my team.

What did you find most impressive about this company?

Align provided brilliant ideas and executed them very well. The creative director has been great to work with.

Are there any areas for improvement?

As mentioned, initially the communication frequency was insufficient. It improved after our team raised the concern.

BACKGROUND

Please describe your company and your position there.

I am the VP of marketing at Gia Capital LLC, a private property management firm based in Houston, TX. With nearly 20 years of experience in the market-rate, senior- and affordable-housing sectors. Our goal to provide a new lifestyle experience in apartment rental living.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Align?

We launched a new leasing service under a Gia Casa brand. We wanted to re-brand, design a new logo and refresh our brand visual identity, with new appealing style, colors and looks. We also wanted to create a modern designed and user friendly website to make it easy for our clients to find a suitable apartment for them.

What were your goals for this project?

We wanted to make our brand look modern and appealing to younger and higher income families and individuals. Our website should be user friendly, attractive and project our experience.

SOLUTION

How did you select this vendor?

We considered 3 different agencies, and after talking to Align and seeing their quality of work, we decided that they were fit to match our needs. We really enjoyed the communication with Align, they did their best to address our issues and support us with the right solutions.

Describe the project in detail.

We had a series of meetings with Align to define the needs and find the right solutions. They designed more than 20 different logos for us to choose from, and went through several iterations until we chose the one that we liked. We asked them to redesign and make some adjustments later and they did their best to match our requests. We also worked closely with them on our website design, they created a mood-board to select the best ideas, created the mockups, a site map and custom designed every page for us. They involved us in every step, asked for feedback and responded to our requests, and we had lots of them!

What was the team composition?

We worked with their creative director, project manager, 2 designers and a web developer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We started to get around 30% more traffic after launching the new website. We are getting 40% more deals closed and we are seeing more interest from people that match our offerings.

How effective was the workflow between your team and theirs?

The creative director was responsive and always did his best to handle our requests. We had several direct meetings and we did video calls and emails/messenger when needed. Align team worked hard to resolve any problems, sometimes staying late and even working over the weekends.

What did you find most impressive about this company?

The support we've got during the whole process was amazing. Align team made us feel like a part of their family and we felt taken care for along the way. Their designers did an awesome job and we felt that they are masters of their craft.

Are there any areas for improvement?

It took more time than planned to get the results we wanted. We must say that Align addressed all our requests eventually and did much more than was initially agreed on.

BACKGROUND

Please describe your company and position.

I am the Chair of Comms Working Group of Tiger Conservation Coalition

Describe what your company does in a single sentence.

The Tiger Conservation Coalition (TCC) is a global alliance of leading conservation organizations working together to secure a future for wild tigers and the landscapes they depend on.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Align.vn to accomplish?

• Design Website
• Develop Website

SOLUTION

How did you find Align.vn?

Referral

Why did you select Align.vn over others?

• Pricing fit our budget
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Align.vn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Align helped us to design and develop a multi-page secure website for our coalition.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

A beautiful and well designed and fuctional website was developed which was above the standard we were expected for our budget.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project team were a pleasure to work with. They were great at communicating, great at meeting or exceeding deadlines and had a positive and friendly attitude for all our interactions.

What was your primary form of communication with Align.vn?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I loved working with Align because they seemed to love their work and genuinely love working with us and motivated to help us achieve and beyond acheive our vision for a website. They were unique in working across time zones, which worked well for my team, who do as well.

Are there any areas for improvement or something Align.vn could have done differently?

Not that I can think of.

BACKGROUND

Introduce your business and what you do there.

I work at a Nonprofit.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Align.vn to accomplish for your company?

We engaged Align.vn to redevelop our website in WordPress, build a digital library, and implement multilingual versions in four languages

SOLUTION

What was the scope of their involvement?

The projects ran from 2023–2025 (And although the initial scope has been completed, Align.vn continues to provide ongoing support!)

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our decision to partner with them came through an internal referral, and we were impressed by their responsiveness, enthusiasm, and competitive value. Throughout the engagement, their team delivered high-quality work on time and managed communication effectively through emails and calls.

What stood out most was their exceptional responsiveness and willingness to go the extra mile, making collaboration both seamless and enjoyable. We were highly satisfied with the results and would not hesitate to recommend Align.vn as a reliable and professional partner.

BACKGROUND

Please describe your company and position.

I am the Admin of TrueCare Medical

Describe what your company does in a single sentence.

Internal Medicine family doctor. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Align.vn to accomplish?

• Build a New Website
• Get more extraction
• Advertisement

SOLUTION

How did you find Align.vn?

Referral

Why did you select Align.vn over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Align.vn were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Website design. SEO and social media. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Website looks awesome! The Team are very easy to work with, knowledgeable, approachable and understanding the need of the client. Great feedback on how the website design. We were able to book patient appointments when patients contact us. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project delivered on time and multiple times on the call to review to make sure everything is perfect before launch the website. 

What was your primary form of communication with Align.vn?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are trustworthy and sincere! The detail work and ensure the results are met with the high expectations. 

Are there any areas for improvement or something Align.vn could have done differently?

None. 

BACKGROUND

Please describe your company and your position there.

We are a Vietnamese distributor and consultant. I am CEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Align.vn, and what were your goals?

We worked with our client on a new, worldwide website and Align carried out the technical aspects in full.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected on a very process driven service with very good and honest communication. They delivered on that in full.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Conceptual design, layout, functionality, advice on limitations/issues, development, testing, handover, snagging and training.

How many people from the vendor's team worked with you, and what were their positions?

Team of four in total - MD, Project manager, Developer and Designer.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Happy customer and more striking image for our client.

Describe their project management style, including communication tools and timeliness.

Flexible, forthright, honest, responsible and well organized.

What did you find most impressive or unique about this company?

Their good communication stood out for us.. This was important to the project success.

Are there any areas for improvement or something they could have done differently?

As with any project, there were areas we'd improve but given that most of the hardest challenges were faced quickly we had no serious issues.

BACKGROUND

Please describe your company and your position there.

We are a paint company who focus on manufacturing premium wooden paint

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Align.vn?

We want to rebrand ourselves for better brand recognition

What were your goals for this project?

Improve professionalism and brand recognition to customers

SOLUTION

How did you select Align.vn?

I have a meeting with align and we really like how they focus on the company first before discussing the price for the project.

Describe the project in detail.

We rebrand our logo, label as well as having new stationary for the new product lines

What was the team composition?

We have worked with 2 designers and 1 project manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Improve brand recognition as well as making a good impact on the customers with new label

How effective was the workflow between your team and theirs?

There is a good amount of communication between us. The team always meet the deadline we need

What did you find most impressive about this company?

It is a professional and energetic company, which always come up with new idea to implement

Are there any areas for improvement?

I think organization can be better but considering the amount of work I gave them, it is understandable

BACKGROUND

Please describe your company and your position there.

Nafoods Group JSC (HOSE: NAF) is among the largest fruit and vegetable growers, processors and exporters in Vietnam, specializing in Fruit Juice/ NFC, Puree, Concentrate, IQF, Fresh Fruits, Dried Fruits and Nuts. Our products are distributed all over the world, especially in Europe, the US, Oceania, Middle East, Japan, and Korea.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Align.vn?

We cooperated with Align Lab to created the website for agriculture.

What were your goals for this project?

The result that we received a good website.

SOLUTION

How did you select this vendor?

I know them by website agency

Describe the project and the services they provided in detail.

Design new website have all funtion

What was the team composition?

5 people (Nafoods 3 and Align Lab 2)

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

I think the designer is the most important for design website

How was project management arranged and how effective was it?

we often call directly or communicated by zalo, zoom,.

What did you find most impressive about this company?

They communicated well, designed well, and were a good friend.

Are there any areas for improvement?

Very little could be improve that they need improve the project manager.