Align Design With Strategy
Align is a creative digital design agency that specializes in UX/UI focused digital touchpoint design and branding. We love helping companies like yours build brands, user experiences and interfaces that align with their target customers. We may be a small team from a small country, but we think big and work globally.
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Portfolio
Unicef, Mercedes-Benz, Emwear, IFC, Dat Butter, Te Gai Enterprise, FE Credit, Marie Stopes International, iCare Benefits, BreastFeedFinder, Nafoods, Big Labs, Duramacs, KC Kitchen, Green Screen Animals, VDes, Tiffany’s Luxury Properties, Business Link, Engenius.
Ardor Web Design and Dev
Ardor Architecture is one of the most well known Architectural firms in Vietnam. They are considered the top 10 premier architectural firms. Some of their notable clients include Landmark 81, Taka Garden Riverside Homes, and Esuhai Tower. Working with this caliber of a client was eye opening and challenging. As an architect firm, they needed a website that matched the pixel perfect and clean design as they design in their buildings. Align was able to meet this high quality design demand through iterative process and using tools such as stylescapes, style guides, low and high fidelity prototyping to mitigate repetitive design changes and to meet Ardor’s rigorous design requirements.
Data Society Web Dev
The client’s business has been growing extraordinarily recently as the need for AI is growing. Their’s customers are big enterprises and governments. But their brand is not reflecting their unprecedented growth. Even though the client has undergone many website redesigns, they still haven’t received any lead coming from their website in the last 7 years. Align has partnered with an American agency to rebrand and redesign their website.
The new website’s design has reflected Data Society’s new brand strategy. The content flow and the graphic elements have worked together hamorniously to tell the story in a way that their audiences perceive Data Society as the leader in data science training.
"Previously, people would call us after looking at our website and ask us to explain what we did. On top of that, we'd never had a lead on our website in seven years. By contrast, we've received 13 leads from it last week. In other words, our ability to tell our story clearly has truly improved."
Funingpu Web Design and Dev
FuningPu is one of the largest Chinese suppliers of gelatin and collagen; the materials that are used in medicine caps to create cakes and candy. While their factory and process was state of the art and followed a global standard, their website did not. The website was a turnoff for foreign customers because it had the Chinese look and feel. The new website utilizes a simple modern look with clean transitions and animations to cater to a more diverse global audience. Because the website also needed to inspire mainland Chinese people too, therefore we had to do extra work to overcome the Chinese firewall.
ICM Web Design & Dev
ICM Falk Foundation needed to redesign their website because customer segments did not align with their website design. Their previous website was designed for Gen-Z and younger generations - however their donations audiences were much older. They needed a website that spoke to these donors and helped them to find a path to donate - which this path involved creating a resource hub, a knowledge base on climate change content for South East Asia. We delivered a donor centered website that allows for easy publishing of content that is sortable and searchable. The backend WordPress CMS is customized for easy update and publishing content for such an organization like ICM Falk Foundation.
SolutionsMet Web Design & Dev
Solutions Met is a software development agency in Washington DC working with governmental departments. It was vital for them to partner with a company that they can trust to handle the design and coding of their most valuable marketing assets - their website. As a software company their requirements were high. The code must follow strict web standards, very optimized for load time speed, yet also flexible enough to demonstrate clean animations and transitions. We able to meet these requirements and more: Integration with their CRM and slack, ensuring their site security, and customizing WordPress CMS just for their needs.
Furas
Furas's owner has a great ambition to become the leading funiture accessories production company in Vietnam and international market. He saw that many low quality companies in Vietnam are ruin the market and he wanted to do something about it. The challenge is his company is just a new name in the field. He needs a website that can introduce his high quality products and tell the story of his passion to improve the home's life of Vietnamese. Align has taken his idea seriously to design and develop a website that help the audience experience the owner's personality and easily find the products they are looking for.
KC Kitchen
KC Kitchen is otherwise known as KOTO Catering needed to rebrand and rename so that they are not associated with their wildly successful nonprofit organization KOTO (Know One Teach One). KC Kitchen wanted to start to earn profit and act as a separate unity. KC Kitchen was started by the Austrian Vietnamese refugee Jimmy Pham. The KC focus was to create high end healthy and funnel the profit to help nonprofits like KOTO. KC Kitchen asked Align to help them with the rebranding.
Duramacs
Duramacs is a large manufacturer of solid surface and other similar materials. They employ more than 300 people and a sprawling factory in Southern Vietnam. Their primary customers are high end in Europe. They ask Align Lab to create a website that helps them reach these customers in design and content through an ecommerce website development.
AONZ
AONZ is an American company that provides clean drinking water and disruptive filtration around the world. Align help AONZ to create an E-Commerce
selling their products and also
an animated video communicating their value of reducing plastic bottle waste and saving our oceans and environments.
We Care
The WeCare International School is the only educational facility in Ho Chi Minh City created with both an international curriculum and individually tailored, special education programs.
Their aim is to teach the value of kindness and fairness and to help children advocate for themselves. We do so by praising helpful behavior and by helping our students gain an understanding of the world around them.
WeCare sets their students on the path to emotional and social development by teaching them to ask for help, to resolve problems, to thrive in different social situations, and to appropriately convey emotion.
It's a pleasure and honor to ALIGN to help them create a website that can reach their target customers.
NaFoods
Align is proud to partner with Nafoods as their in-house design team and support their mission of “providing the world of natural agricultural products, safety and bring beautiful life for everyone. Nafoods Group is among the most innovative fruit and vegetable growers, processors and exporters in Vietnam, specializing in Fruit Juice/ NFC, Puree, Concentrate, IQF and Fresh Fruits.
As part of our on-going pursuit to natural Vietnamese products, we discovered and designed the packaging, e-commerce website, annual report and event materials for a range of their products.
Our Design:
Packaging: We deeply understand that the quality of a product can be well judged by its outlook. when it comes to food, its packaging should be eye bobbling and appetizing to grab more buyers so as to make them glued to the product forever. Thus we designed a simple but colorful style with fruit photography to differentiate the different type of fruits.
Poster & Banners: Our poster and banner design are used by Na Foods in The Sial Paris International Food Fair. This event is the world's leading gathering of more than 7,000 businesses from 109 countries active in the food industry was organized at the Paris Nord Villepinte, Paris
Russian Design: Besides, Na Foods expanded their market into other countries and we has been an honor to help them design packaging for fresh and dried fruit carton box for exporting to Russia.
E-commerce Website: We delivered Na Foods a dynamic responsive website with a clean, minimal aesthetic and an optimised user experience.
Annual Report: Although it's a printed report like many others, it comes with an added creative factor like sections are separated by water color fruits background or the data of the story is displayed below high quality image and looks very attractive. In addition, all the information is easy to read, with large titles and text.
Mercedes-Benz & Freightliner
Mercedes-Benz Sprinter USA and their partner Freightliner Sprinter USA needed an app to assist their sales team, to be able to quickly demonstrate features of each brand and van. Customers can also download the app with a special link. The challenge was to create a design that was exactly the same except for the branding and design. The Mercedes-Benz app design is clean and light to give it a more luxurious look.
The Freightliner Sprinter brand app is dark and rough to make it more suitable for heavy-duty use.
Nafoods
Nafoods needed a digital website to launch a new product vertical - fertilizers, seeds and seedlings. The customers are farmers. Align had to research how farmers buy products digitally and creating a website that fits their needs. Nafoods launched the website with great success.
Business Link
Business-Link Polymer (headquartered in Singapore) is a plastics specialist supplying copolyesters resins and films into Vietnam. Align helped Business-Link break into the Vietnamese
market communicating:
quality, safety, and
reliability.
iCare Benefit
iCare Benefits is a for-profit social enterprise, providing workers in developing countries a breakthrough employee benefits program at their workplace.
The program enables manufacturers, social organizations, banks and service providers to serve workers at the bottom of economic pyramid, who are making only $100-500 of income monthly, and provide them the lowest total cost of access to basic life changing products and services.
Marie Stopes International - MSI
The Task: MSI (Marie Stopes International) is an NGO providing contraception, safe abortion services, high-quality medical packages for gynecological infections and cervical cancer as well as recommend some family planning measures that enable women all over the world to choose their own futures.
Align is tasked to design healthcare services campaigns targeting 300,000 female factory workers in Vietnam. The goal of the campaign is to provide affordable healthcare screening for early health issues prevention.
Em Wear
Em Wear is high-end sleepwear and clothing company that focuses on helping women in Vietnam feel comfortable and confident. Align has worked with Em Wear since the beginning from the logo concept to where they are today. They have reached many milestones such as sponsoring the Vietnam Ms. Universe Campaign, getting funded at Sharktank, and now being one of the biggest brand for sleep wear and lounge clothing for women.
FE Credit
FE Credit is a financial institution in Vietnam that focus on helping the lower middle class. They asked Align Lab to help them design an app that help customers perform task as pay-bill online, purchase movie and travel tickets, save for the future, and pay off student loans and many other features
Tiffany's Luxury Properties
Inspired by the classic Breakfast at Tiffany's - Tiffany's Luxury Properties aspire to give the same luxurious experience the main character Holly Golightly got in this classic movie. Tiffany's Luxury Properties is all about finding you the most comfortable, high-end living, at the most luxurious spaces in Vietnam.
Hello Lion
Hello Lion is learning and gaming app for teachers to create their own games for their students. There are three hypotheses we want to test with the project. One, language leaners can be fluent in a language by learning the most used 1,000 words. Two, every word in a language is derived from an universal image or idea. Three, playing games will ensure longer attention span and greater learning.
Unicef - HEROforZERO
In collaboration with Unicef Vietnam, we helped created an app called HEROforZERO. The goal of the mobile app is to create an online community for people and organizations of like mindedness to come together to support and fight for children’s rights.
Our Work: We do this with 3 key points: we allow NGOs to create content, this then will educate users, and lastly, users will be able to activate this knowledge through activities and donations. Therefore our slogan is “create educate, and activate”.
Reviews
the project
Web Development for Construction Firm
"They managed to offer a professional website that was so affordable compared to the effort that they put in."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Head of Marketing for ARDOR Group. We are a full-service construction firm that included an architecture design division, an interior design division, a design and build division, and a building certification consulting service.
For what projects/services did your company hire Align.vn, and what were your goals?
Our website was created about ten years ago and was so outdated that it no longer reflects our aesthetic value and the firm's creative nature. The website turned many investors and potential staff away from ARDOR. Therefore, we hired Align to redesign a new website that is more in line with the firm standards to better reflect our passion and creativity.
How did you select this vendor and what were the deciding factors?
We searched online for 10 different companies in Vietnam from all regions and shortlist them down to 5. Align offered a solution that is affordable yet more tech-savvy than similar firms at the same price point. Thus we went ahead with Align.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
We started out with a kick-off meeting to go over what ARDOR wants and needs. After that, Align delivered a stylescape for us to have a sense of the new design. We spent months working on iterations and refining details. They did upload all of our content. After delivery, we spent one more month testing the website to make sure that everything was running properly
How many people from the vendor's team worked with you, and what were their positions?
Luan, the CEO was our main point of contact and quality assurance per our request. They also have another 2 technical guys that came to the meeting and fixed things with us directly on the go.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After launching the website, gtmetrix changed our website rating from E to C. The new website was much faster and elaborated. We got a lot of compliments for the new design.
Describe their project management style, including communication tools and timeliness.
We had weekly check-ups with their manager. Since we architects had high standards for details and generally required everything to be perfect, it was very important that Align took up our words and was willing to sort every nook and corner out. They utilized Jambo to compare the current design to the one we wanted to adjust all text size and gaps or distance between objects.
What did you find most impressive or unique about this company?
They managed to offer a professional website that was so affordable compared to the effort that they put in. Luan, the CEO recorded all the instructions into videos that we can later watch and train our staff to edit the website.
Are there any areas for improvement or something they could have done differently?
There were some communication issues when they initially handled the project but when we voiced our complaint, Luan stepped in and took time working with us and making sure everything smoothed out.
the project
E-Book Design for International Aid Organization
"I have no complaints, only compliments."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am communications consultant for an international aid organization.
For what projects/services did your company hire Align.vn?
We needed an e-book to cover the entire narrative of the textile industry and how our organization seeks to improve worker life and working standards - and the benefits to all when these standards are raised and monitored.
What were your goals for this project?
We wanted a communication tool that would do the talking to a broad audience that required both a general overview and a detailed region by region program analysis. This was to serve as a baseline of information for any further discussion. It had to be easily accessible, easily digestible, and easily distributable.
How did you select Align.vn?
I had worked with the director of Align on previous promotional campaigns.
Describe the project in detail.
I brought the concept and the data to Align and we had a series of discussions on how to best present the material. It was decided to create an e-book, with a broad visual narrative with animation, infographics, and numerous links to external data sources. Align was tasked with translating the discussions into something real. Over the course of a couple of months, with expansion of the project, we developed a first-rate working draft e-book we could take to the organization's international communications department.
What was the team composition?
I dealt only with the project manager/director of Align.
Can you share any outcomes from the project that demonstrate progress or success?
We produced a layered, sophisticated e-book that I was confident would satisfy my aforementioned goals and act as a baseline for all audiences interested in the textile industry and our organization's projects to improve it.
How effective was the workflow between your team and theirs?
As noted previously, I met with the director routinely, and we would review and revise. It was easy and he had a great amount of patience, willingness to present ideas, and a trust-inspiring manner that let me know what could be done as well as what should not be done. I have no complaints, only compliments.
What did you find most impressive about this company?
As a communications officer, I am extremely aware of that customers can be their own worst enemies in producing a campaign. They can also make it extremely difficult on those who are attempting to satisfy a shifting/evolving sense of the project/product. Align never once balked at my requests for revisions, or the realities of dealing with an international organization that can suddenly have opinions/feedback arriving from all corners of the globe. They were professional when I would have been out of patience.
Are there any areas for improvement?
Quality control - sometimes the product in progress would have minor grammatical errors or slips that would require one last layer of copy editing/quality control before it reached me/the client.
the project
App & Website Design & Development for Social Enterprise
"We were 100% satisfied with Align's level of professionalism and commitment. They literally became a part of the team!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I was a senior director at an e-commerce platform that enabled low income workers from Asia to purchase life-changing products online using their mobile device and a 0% interest installment payment play through their employer
For what projects/services did your company hire Align.vn, and what were your goals?
The website design and graphics needed a lot of improvement as the customer base began growing to millions of users and the site grew stale and unprofessional. A web app needed to be designed and developed.
Animated videos needed to be produced The goals were to enhance the UX/UI to accomodate users familiar with navigating online but not accustomed to downloading mobile apps. More innovative, visual and creative methods to share the value proposition were desired.
How did you select Align.vn and what were the deciding factors?
Align.vn, led by Luan Jenkins, presented the most interesting proposal, from both a project deliverable standpoint and a cost effective solution. The agency was also able to deliver everything and not bits and pieces.
They excel not only at front end graphic design for websites, but they were instrumental in driving the back end design, programming and test marketing for a sophisticated web application. Coupled with these advantages, they demonstrated capabilities in designing animated videos.
None of these services needed to be outsources as Align.vn drove everything in-house and essentially became the internal marketing, engineering and multimedia team.
Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.
Had kick off meeting to discuss objectives. Team delivered a proposal with an explanation of the deliverables and case studies of their experience implementing each one. Align.vn was engaged to enhance the design of the informational website initially.
They developed a more fluid website with better pictures, unique icons that fit the company’s branding, and embedded animated videos to better inform site visitors. The agency was engaged to then design and develop the front and back end of a functional, e-commerce web app, as well as drive the UX/UI testing.
Align’s team was given dedicated space to operate in the office.
How many people from the vendor's team worked with you, and what were their positions?
Luan was the Project Manager and key point of contact. He oversaw a team of designers and engineers, including a front end and a back end developer, several graphic designers and a video animator.
Can you share any measurable outcomes of the project or general feedback about the deliverables?
After launching the enhanced website, the value proposition was more clearly on display to online visitors. In addition, users of our e-commerce site experienced a better UX/UI when purchasing retail products on the web application.
Additionally, the services expanded to 10 countries regionally and the website and animated videos, with align's leadership, was translated into multiple languages thus reaching millions of people.
Describe their project management style, including communication tools and timelines.
Align's founder and project manager clearly communicated project status reports and timelines for deliverables. Centralizing this function was helpful and with one key liaison, nothing was misinterpreted. Things went smoothly over the course of 3 years of having Align manage multiple projects.
What did you find most impressive or unique about this company?
As the company scaled across multiple countries and millions of users, Align's responsibilities grew exponentially. The agency always had the bandwidth and dedicated technicians and designers to get the work done in a professional manner.
Also, we saved a lot of capital not having to outsource projects because when we wanted something done, Align would learn how to do it and build it for the company.
Are there any areas for improvement or something they could have done differently?
Absolutely not. We were 100% satisfied with Align's level of professionalism and commitment. They literally became a part of the team!
the project
UX/UI Design for Retail Checkout Mobile Application
“They really are just a wonderful team to work with because of how willing they are to go above and beyond.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the founder and CEO of a startup based in Long Beach, California, called Omni Self Checkout. We are developing a mobile app that allows self-checkout services at retailers.
What challenge were you trying to address with Align.vn?
We needed a partner to help design the app screens for our developers.
What was the scope of their involvement?
Our teams sat down together at the beginning of the project to sketch out the timeline and deliverables, and from there they handled the majority of the work on the UI/UX of our product. They developed a totally functional prototype for us to use with the developers while they created the app, and the work was all done using Figma.
What is the team composition?
There were three members of their team working with us, including our project manager, a designer, and the owner of the company.
How did you come to work with Align.vn?
A business mentor in this area recommended them to us, so we decided to move forward with them from there.
How much have you invested with them?
In total, we spent about $3,000 on their work.
What is the status of this engagement?
The project ran from December 2019–July 2020.
What evidence can you share that demonstrates the impact of the engagement?
Our basic measurements for success were how well the product represented our brand and how well it resonated with test groups during the development process. Based on those standards, they followed our instructions extremely well and delivered an excellent final product.
How did Align.vn perform from a project management standpoint?
Their team was very communicative and made themselves available to us 24 hours a day, seven days a week. Any time they ran into a problem, they made sure I knew about that, and they were extremely willing to make changes when I requested any from them.
For the most part, we talked to them through telephone and video conference, in which we reviewed the designs constantly to see what progress we had made and answer any questions they had since the last meeting had been conducted.
What did you find most impressive about them?
They provided a lot of additional insight and input into what they thought would work well and what wouldn’t, which we really appreciated. They really are just a wonderful team to work with because of how willing they are to go above and beyond.
Are there any areas they could improve?
The time difference was a little bit tough, but honestly, I don’t think there was anything more they could have done to make the process as easy and intuitive as possible.
Do you have any advice for potential customers?
Just be as forthcoming and honest with them as you possibly can. The more clearly you lay out all of your ideas, the more time they can take to dig into the requirements and figure out how to satisfy them best.
the project
Website Creation for International School Program
"I was impressed with their flexibility, their patience, and their ability to communicate high level 'tech' information."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I ma the Director of Admissions & Communications at a leading International Baccalaureate International School in Ho Chi Minh City, Vietnam.
For what projects/services did your company hire Align.vn?
To create a new website.
What were your goals for this project?
To create a new website that is visually appealing, has good user experience and provides inbound marketing opportunities for the school: Target groups - Potential parents and students - Potential faculty and staff - Current parents, students and faculty Dual Language - English & Vietnamese Design & Navigation - Close to the principle of simplicity by arranging and organizing website elements so that people navigate to the most important elements first. - Focus on UX, UI through intuitive navigation to optimize customers’ experience Responsive Website - Website is compatible with different devices (desktop, tablet and mobile) and operating systems and browsers SEO Integration
How did you select this vendor?
Through distributing a Request for Proposal outline we contacted several vendors.
Describe the project in detail.
School Tour to know the customer Stylescape Sitemap revision Customer Personal Revision Customer personas Develop a key message that would resonate with the key customers and get them to perform the action we want which at this point, I assume is registration for a campus tour. 6. review of our marketing materials and our current digital and online strategies.
What was the team composition?
The company Creative Director and Project Manager made the direct communications with our Marketing Supervisor and Webmaster.
Can you share any outcomes from the project that demonstrate progress or success?
We have received many positive comments from users on the professional look and feel of the website. The chat bot has made it easier for customers to contact us. We have had many prospective customers fill in online forms that have allowed us to reach out to them. As the school years starts next month we should have more specific feedback on its success.
How effective was the workflow between your team and theirs?
Very effective. Email, calls and online messenger services, as well as periodic face to face meetings kept communication to an optimum.
What did you find most impressive about this company?
I was very impressed with their flexibility, their patience and their ability to communicate high level 'tech' information to the layman. They provided extra advice on SEO and marketing strategy as well. They completed the project to all our standards. The company also provides good value for money.
Are there any areas for improvement?
None.
the project
App Development for Nonprofit Management Consultancy
"I would highly recommend Align for any design project in the future."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Co-Founder and Partner of a company called Blue Dot Rising, Inc/Alfabet Soup Consulting. We are a benefit corporation which means we strive to integrate positive social and environmental impact in all the work we do. We particularly focus on maternal and child health, but support social impact covering all areas.
For what projects/services did your company hire Align.vn?
We hired Align.vn to create a mobile application, a brand and logo strategy, as well as an animated video.
What were your goals for this project?
Our goal was to have a beta mobile application to help mothers find lactation spaces in the USA; and create marketing assets to support the application.
How did you select this vendor?
We had positive experiences with Align from our previous work while at UNICEF. They won a Hackathon competition put together by UNICEF and Microsoft. From there, they continued to show great results in other work for other colleagues. We knew above all else that Align was trustworthy and reliable which was our highest priority given that we had not developed a mobile app previously.
Describe the project in detail.
The project entailed the development of a mobile app beta on both iOs and Android. The app is developed quite well that it is actually better than a typical beta stage app. Align also created a logo and brand strategy for the name BreastFeedFinder. They finally created a full one-minute animated video, developing the storyboard based on a general script, with voice overlay, and closed captioning.
What was the team composition?
The team comprised of the main manager/owner who managed two teams, one to develop the app, and the other to develop the design work. The two teams worked hand in hand as the design team handed over the full design of the mobile app to the developers. While the developers were creating the app, the design team continued to support the brand, logo, and the animated video. The team worked well together and efficiently.
Can you share any outcomes from the project that demonstrate progress or success?
The product deliverables are all completed and are well done. We are impressed with the products that Align has delivered. General results from the app are not complete yet, due to our side, not having posted the beta app yet.
How effective was the workflow between your team and theirs?
The workflow was generally excellent. Some team members changed midstream, but that was a hiccup that was quickly overcome. They used a very good tool for the design process which made it possible to make comments directly on the design.
Once it was moved over to the developers, however, it became more complicated to make comments. This consumed more time with the back and forth, but overall, even with a huge time difference, we were able to make it work because our company works late hours.
What did you find most impressive about this company?
With my various experiences of contracting third parties to do work, I have learned that working with a company that is trustworthy is most important. With any company, experienced or not, you will have roadblocks and issues. If a company is trustworthy, they will do everything they can to finish the job with integrity.
When you have large projects like this on the line, it is important that trust and reliability are there to find answers even if things go wrong. I would highly recommend Align for any design project in the future. I also would say that they were good listeners - working hard to make changes per client requests at all times.
Are there any areas for improvement?
As mentioned above, I believe the workflow once in the developers' hands was challenging but overall it went smoothly. I also would suggest that the company make sure that they do not expect payment schedules will change. While they are very trustworthy, it is best that contracts are strictly abided to, with a realistic schedule for payment.
the project
Branding for Natural Nut Butter Company
"We can tell they really cared about the project and wanted to do their very best job."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a social enterprise in Vietnam aiming to help farmers improve their income by educating them to grow and produce natural peanut butter and cashew Butter. We strive to create the most delicious nut butter in every jar. We use only top quality natural local ingredients that give our nut butter the signature smooth, creamy healthy taste. We have a strong community focus and our vision is to help people give their families a brighter future. We aim to empower local staff and business owners to do the best they can in business and to stop the cycle of poverty. The way we achieve this is by giving each individual specific skills and training in our stores to raise their level of expertise not only in food safe practices, but also in business and life skills. My name is Đạt Trần. I am the co-founder. As you can see the company is named after me. I started the company because I see there is a need to help farmers. My background is working with factories and manufacture in Vietnam. I took this knowledge along with my co-founders, Luan Jenkins, and Long Bui we have grown to be one of the largest producers of Peanut Butter and the only Producer of Cashew Butter. We look to expand this year and to bring our product over western countries. At our company I focus on our product quality, the manufacture and the R&D need to look towards future goals to keep our company innovative.
For what projects/services did your company hire Align.vn?
As we are looking to expand, export and develop new products, and talk to investors - we need a new more professional globally standard brand. We have asked Align to help us rebrand to make everything more consistent with a clear message that align with our mission this include: Rebranding our Key Messaging, Key Visual, Logo, Corporate Identity, and several applications such as business cards, investor templates, packaging, brochure, flyers, and advising on our factory space aesthetics.
What were your goals for this project?
We need to have a more consistent messaging, branding that fit with a global customer and investor. We hope with the rebranding we could attract investors and more global buyers from the US, Canada, Europe, Japan and others. We believe this rebrand will have a great impact on our company as it will be seen that we are growing from a startup to becoming a mature company and we wanted to communicate that to our investors and buyers.
How did you select this vendor?
We found Align through our network connection. We contacted them and found they have similar values and were easy to communicate and work with. We saw from their portfolio that they have worked with other companies similar to us. We believed they could do the work and was easy to work with - that was the main deciding factor.
Describe the scope of their work in detail.
Align was tasked to Rebrand with new Key Messaging, Key Visual, Logo, Corporate Identity, and several applications such as business cards, investor templates, packaging, brochure, flyers and advising us with some interior design aesthetics. Align took us through the whole Rebranding process from discovery report and customer study through customer personas, styles-cape to help us understand the new visual style, storyboarding the key visuals with the key messaging, and then applying these the key visual, messaging and logo to our applications. When doing this they made mockups to show what the real design would look like which helped us to better understand make changes before we sent it to our printers. We also have never done a design process where we consider the customers and mapped everything based on their persona first. This helped us to fully see the reasons why they made choices to the colors or typography or changed the logo the way they did.
What was the team composition?
Align spent a lot of time working with us and helping us to fully understand the process. We mostly communicated with their project manager, but when we met at their office we can see there were many designers hard at work. It was a pleasure working with their team - we believe this is one of their strong point - their ability to work with our schedule and accommodate with our needs on a tight budget.
Can you share any outcomes from the project that demonstrate progress or success?
Yes, from the Rebranding we were able to interest many investors and secure the funding we needed to expand and build a new factory and buy the machines needed to meet the current demand of 180 metric tons of cashew butter per month. We continue to get more global buyers interested in our product and we are looking to expand the product line.
How effective was the workflow between your team and theirs?
Align was very helpful to us. The communication was frequent and clear. We mostly communicated through emails and chat. At various milestone we would come to their office and have face to face meetings.
What did you find most impressive about this company?
One of their biggest strength is their value. We can tell they really cared about the project and wanted to do their very best job. Of course the result is what we wanted and was also successful because it met our timeline and helped us to meet our company goal of securing investor and getting more buyers. So I would say their value of caring for the project and their result oriented process are the 2 biggest strengths.
Are there any areas for improvement?
I think at the beginning it was hard to understand their process, but as we worked more with them we had a better sense and understood each other better. The communication with their project manager and our team sometime could be more clear.
the project
Online Launch for Industrial Chemical Distributor
"They are patient and willing to learn our business to provide depth in the outputs."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
My company distributes industrial chemicals and polymers. I am the founder of the company.
For what projects/services did your company hire Align.vn?
Develop a website from scratch to launch our online programs.
What were your goals for this project?
While our company is relatively new versus our competitors, we have the most experienced team in our product category in Asia Pacific. Hence, we need to effectively communicate to the marketplace our depth via an online strategy.
How did you select this vendor?
We looked for a vendor with the patience and propensity to understand the nuance of our business and help us translate them into our online strategy.
Describe the project in detail.
As our online program is an integral part of our strategic intent, I personally spearheaded the development of our online programs with the Align.vn's team. We communicated in-depth our business model and strategy and Align.vn provided a structure to our online program including a website.
What was the team composition?
4 people from Align.vn were involved in the program at one time or another.
Can you share any outcomes from the project that demonstrate progress or success?
Our company has the highest market awareness in the space we are participating in Vietnam in spite of our short tenure in the marketplace.
How effective was the workflow between your team and theirs?
There were teething issues initially due to the complexity and specialization of the business but Align.vn team pickup on them relatively fast resulting in effective workflow.
What did you find most impressive about this company?
They are patient and willing to learn our business to provide depth in the outputs.
Are there any areas for improvement?
To better communicate that the bells and whistles requested for the website would also come with the downside of slower downloading. They have since introduced new solutions to remedy the issues as part of our 2020 program.
the project
Marketing Campaign for Reproductive Health Initiative
"Align provided brilliant ideas and executed them very well."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
During the cooperation with Align, I was the Deputy Head Strategic Marketing at iCare Benefits. iCare Benefits is retail & fintech company in Vietnam serving over 1,000,000 workers in over 1,000 factories.
For what projects/services did your company hire Align?
We hired Align to develop an awareness raising campaign about female reproductive health and cancer prevention which was presented to workers in factories in Vietnam
What were your goals for this project?
The goals were to increase the awareness about methods to prevent reproductive cancers and about our services related to this issue.
How did you select this vendor?
We've contacted several vendors, asked for campaign ideas and quotation. Align provided a compelling idea with the most competitive pricing. They have also been the most responsive agency.
Describe the project in detail.
Align designed a brand identity for this campaign, provided several ideas for a creative concept and after we selected one, Align took lead on suggesting and developing media kit - flyers, posters, gadgets, gorilla marketing items. Our team did an initial research to provide a context to Align. They helped to run the last part of the research to inform our choice of the creative concept.
What was the team composition?
Align allocated a photographer, two designers, an art director and a project manager to complete our project.
Can you share any outcomes from the project that demonstrate progress or success?
The creative concept was presented to over 600,000 workers via several media. The materials received positive feedback and increased the number of queries about the services by over 200%.
How effective was the workflow between your team and theirs?
Initially there were certain gaps in communication resulted in slight delays. Align reacted by allocating creative director to guide the project directly and communicate with my team.
What did you find most impressive about this company?
Align provided brilliant ideas and executed them very well. The creative director has been great to work with.
Are there any areas for improvement?
As mentioned, initially the communication frequency was insufficient. It improved after our team raised the concern.
the project
Branding, Web Design & Dev for Real Estate Co
"Their designers did an awesome job and we felt that they are masters of their craft."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the VP of marketing at Gia Capital LLC, a private property management firm based in Houston, TX. With nearly 20 years of experience in the market-rate, senior- and affordable-housing sectors. Our goal to provide a new lifestyle experience in apartment rental living.
For what projects/services did your company hire Align?
We launched a new leasing service under a Gia Casa brand. We wanted to re-brand, design a new logo and refresh our brand visual identity, with new appealing style, colors and looks. We also wanted to create a modern designed and user friendly website to make it easy for our clients to find a suitable apartment for them.
What were your goals for this project?
We wanted to make our brand look modern and appealing to younger and higher income families and individuals. Our website should be user friendly, attractive and project our experience.
How did you select this vendor?
We considered 3 different agencies, and after talking to Align and seeing their quality of work, we decided that they were fit to match our needs. We really enjoyed the communication with Align, they did their best to address our issues and support us with the right solutions.
Describe the project in detail.
We had a series of meetings with Align to define the needs and find the right solutions. They designed more than 20 different logos for us to choose from, and went through several iterations until we chose the one that we liked. We asked them to redesign and make some adjustments later and they did their best to match our requests. We also worked closely with them on our website design, they created a mood-board to select the best ideas, created the mockups, a site map and custom designed every page for us. They involved us in every step, asked for feedback and responded to our requests, and we had lots of them!
What was the team composition?
We worked with their creative director, project manager, 2 designers and a web developer.
Can you share any outcomes from the project that demonstrate progress or success?
We started to get around 30% more traffic after launching the new website. We are getting 40% more deals closed and we are seeing more interest from people that match our offerings.
How effective was the workflow between your team and theirs?
The creative director was responsive and always did his best to handle our requests. We had several direct meetings and we did video calls and emails/messenger when needed. Align team worked hard to resolve any problems, sometimes staying late and even working over the weekends.
What did you find most impressive about this company?
The support we've got during the whole process was amazing. Align team made us feel like a part of their family and we felt taken care for along the way. Their designers did an awesome job and we felt that they are masters of their craft.
Are there any areas for improvement?
It took more time than planned to get the results we wanted. We must say that Align addressed all our requests eventually and did much more than was initially agreed on.
Align.vn went the extra mile to understand the client's vision for the project, allowing them to improve the site's overall performance and deliver designs that reflect the client's aesthetic value and creative nature. They were highly supportive and receptive to feedback throughout the engagement.