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B2B lead generation strategy

More leads means more sales. More sales means more revenue. More revenue means more options.

We build bespoke lead gen engines for B2B businesses. One channel at a time. We use AI, but we don't rely on it. No automated email sequences. No "personalisation at scale". No AI pretending to be human.

Instead, we pinpoint the lead channels most likely to reach your best customers, where they are, when they need you. Then we build them into an engine that keeps improving, month after month.

  • Min project size
    Undisclosed
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Locations
    London, England
  • Year founded
    Founded 2025

Overview by:

Reviewer avatar
Heather Baker

1 Locations

  • London , England

Service Lines
Select Focus Area
Sales Outsourcing
Industries
Advertising & marketing
25%
Business services
25%
Financial services
25%
Information technology
25%
Clients
Small Business (<$10M)
90%
Midmarket ($10M - $1B)
10%

Pricing Snapshot

Min. project size Undisclosed
Avg. hourly rate Undisclosed
Rating for cost 5 /5

What Clients Have Said

The AI Edit is noted for providing good value for cost, with clients highlighting effective lead generation strategies and AI integration. While specific project costs are not detailed, the overall feedback indicates a strong alignment of services with client budgets and needs.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 3 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

The AI Edit Review Insights

Overall Review Rating

4.9
  • Quality 5.0
  • Schedule 5.0
  • Cost 5.0
  • Willing to Refer 5.0

Top Mentions

Review Highlights

  • Effective Lead Generation Strategies

    The AI Edit has successfully developed and implemented lead generation strategies that increase qualified leads and business opportunities. Clients report measurable outcomes, such as awards and increased traffic.

  • Flexible and Adaptable Methodologies

    The AI Edit's methodologies are noted for their flexibility and adaptability to fit different business needs and audiences. Clients value the ability to adjust strategies based on current trends and insights.

  • High Client Satisfaction and Support

    Clients express high satisfaction with The AI Edit, highlighting their responsive and supportive nature. The team provides a collaborative experience, making clients feel genuinely supported throughout engagements.

  • Constructive Feedback on Session Recordings

    One client noted an initial issue with the formatting of session recording libraries, which has since been resolved. This reflects The AI Edit's responsiveness to feedback and commitment to improvement.

  • Comprehensive AI Training and Insights

    The AI Edit offers comprehensive AI training that enhances client understanding and application of AI in business operations. Clients appreciate the depth of knowledge and critical approach to AI adoption.

  • Up-to-Date Knowledge and Industry Awareness

    Clients commend The AI Edit for staying up-to-date with AI developments and industry changes, ensuring that their strategies and training are relevant and informed by the latest insights.

The AI Edit Reviews

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B2B GTM Strategy for Business Consulting Firm

  • Content Marketing Demand Generation Marketing
  • Confidential
  • Apr. - Sep. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“The approach works really well.”

Oct 2, 2026
Co-Founder & Partner, Operational Clarity Partners
Astrid Obradovic
Verified
  • Business services
  • United Kingdom
  • 1-10 Employees
  • Online Review
  • Verified

The AI Edit developed an AI-powered B2B go-to-market strategy for a business consulting firm. The team created a lead generation strategy and a visibility strategy, including SEO, AEO, and PR frameworks.

AI Training Services for Financial Services Company

  • AI Consulting Corporate Training & Coaching
  • Confidential
  • Jan. 2026 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The team at The AI Edit was impressive."

Jun 22, 2026
CEO & Co-Founder, Financial Services Company
Taryn Walker
Verified
  • Financial services
  • Cape Town, South Africa
  • 1-10 Employees
  • Online Review
  • Verified

The AI Edit provides AI training for a financial services company. The team has helped the client build their AI understanding and provided a framework for thinking about its application in their business.

Consulting Services for SMM & Brand Strategy Agency

  • AI Consulting Corporate Training & Coaching Marketing Strategy
  • AI Strategy Sales & Business Development Training
  • Less than $10,000
  • Jan. - May 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“My overall business standard was elevated through this partnership.”

May 19, 2026
Founder & Principal, Aftertaste Agency
Emma Housner
Verified
  • Advertising & marketing
  • Brighton, Michigan
  • 1-10 Employees
  • Online Review
  • Verified

The AI Edit provided consulting services for a social media management and brand strategy agency. The team designed a lead generation framework, advised on AI tool implementation, and offered guidance.

AI Training Services for Advertising & Marketing Company

  • Corporate Training & Coaching
  • Confidential
  • Mar. 2025 - May 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They had a deep and up-to-date knowledge of AI and how it is impacting businesses."

May 17, 2026
Head of Innovation, Advertising & Marketing Company
Anonymous
Verified
  • Advertising & marketing
  • London, England
  • 1-10 Employees
  • Online Review
  • Verified

The AI Edit provided weekly training sessions to help an advertising and marketing company improve their AI fluency. The sessions covered AI basics, presentation training, AI visibility, and AI search.

Marketing Audit for Technology Consulting Firm

  • Content Marketing Demand Generation Marketing
  • Blog Writing Services
  • Confidential
  • July 2026 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They are always willing to help, going above and beyond."

Oct 9, 2026
CEO, Technology Consulting Firm
Catherine Duggan
Verified
  • Information technology
  • United Kingdom
  • 51-200 Employees
  • Online Review
  • Verified

The AI Edit has conducted an audit of a technology consulting firm's positioning statement, go-to-market strategies, ideal client profiles, and sales strategy. The team has developed a sales blueprint.

Lead Generation Tool Development for Nonprofit

  • Demand Generation Marketing
  • Less than $10,000
  • May - Aug. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“I was impressed with their ability to build a lead generation system quickly.”

Aug 9, 2026
Co-Founder, The Superscalers
Sam Smith
Verified
  • Business services
  • United Kingdom
  • 1-10 Employees
  • Online Review
  • Verified

The AI Edit developed a lead generation tool for a nonprofit organization. The tool helped the client identify effective strategies, generate new sales leads, and position their business with a clear message.

AI Consulting Services for PR & Marketing Firm

  • AI Consulting
  • Confidence Coaching Customer Service Training
  • Confidential
  • Mar. - May 2026
4.5
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The company's insight and clarity stood out."

May 14, 2026
Consultant, PR & Marketing Firm
Rita Vail
Verified
  • Advertising & marketing
  • London, England
  • 1-10 Employees
  • Online Review
  • Verified

The AI Edit provided AI consulting services to support a PR and marketing firm's lead generation strategy. The team was responsible for assisting the client in understanding how to get the best out of AI.

Market Research for PR & Marketing Firm

  • AI Consulting Market Research Marketing Strategy
  • Less than $10,000
  • May 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They provided exactly the kind of training and guidance I was looking for."

May 12, 2026
Consultant, PR & Marketing Consultant
Hannah Tulloch
  • Advertising & marketing
  • Edinburgh, Scotland
  • 1-10 Employees
  • Online Review

The AI Edit provided research services for a PR and marketing firm. The team helped the client stay up to date on AI search and AI visibility strategies.

Showing 1-8 of 8 Reviews

Our Story

20+ years running B2B lead generation for my own businesses and clients.

Founded, scaled and sold a seven-figure integrated digital agency.

Scaled a second integrated agency to eight figures.

2 million+ leads generated.

14,300 professionals trained.

16 awards won.

Now we build bespoke lead gen engines for B2B businesses.

We use AI, but we don't rely on it. No AI pretending to be human.

We pinpoint the channels most likely to reach your best customers and build them into an engine.

Meet the Team

Heather Baker

Heather BakerFounder

Founder of The AI Edit. Three-time founder with an exit. MBA. MA in Psychology. 16 award wins. Multiple board and advisory roles. Content creator on YouTube and Substack.

What Sets Us Apart

Deep B2B specialism

We only work with B2B businesses. We have more than two decades of B2B lead generation experience. And we're a B2B business ourselves.

We practise what we preach

We are our own case study. We've built three successful businesses off the back of our lead gen expertise.

We build flead gen engines for the long term

We're obsessed with strategy and long-term results, not quick spikes that fade. Your engine keeps improving month after month, and gets harder to copy the longer it runs. Your competitors will struggle to catch up.

Premier Verified means Clutch independently confirmed The AI Edit is a legally registered business,
financially sound (Creditsafe: Very Low Risk), and backed by 7 verified client reviews averaging 4.9 stars.

Learn More
Verified Client Reviews
7
Overall Review Rating
4.9
Source
Clutch
Last Updated
October 9, 2026

Business Entity

Business Entity Name One Somebody Limited
Source Companies House
Jurisdiction of Formation England, UK
Date of Formation October 22, 2019
Status Active
Last Updated June 4, 2026
ID 12275912

Credit Report Results

International Credit Risk Assessment Very Low Risk
Source Creditsafe
Last Updated June 4, 2026
Learn More About The Clutch Verification Process

Locations (1)

128 City Road London, England EC1V 2NX

2 - 5

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Aftertaste Agency

(1)
Aftertaste Agency Logotype

Emma Housner

Operational Clarity Partners

(1)
Operational Clarity Partners Logotype

Astrid Obradovic

Additional Connections

(2)