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B2B lead generation strategy

More leads means more sales. More sales means more revenue. More revenue means more options.

We build bespoke lead gen engines for B2B businesses. One channel at a time. We use AI, but we don't rely on it. No automated email sequences. No "personalisation at scale". No AI pretending to be human.

Instead, we pinpoint the lead channels most likely to reach your best customers, where they are, when they need you. Then we build them into an engine that keeps improving, month after month.

  • Min project size
    Undisclosed
  • Hourly rate
    Undisclosed
  • Employees
    2 - 9
  • Locations
    London, England
  • Year founded
    Founded 2025

Overview by:

Reviewer avatar
Heather Baker

1 Locations

  • London , England

Service Lines
Select Focus Area
Sales Outsourcing
Industries
Advertising & marketing
25%
Business services
25%
Financial services
25%
Information technology
25%
Clients
Small Business (<$10M)
90%
Midmarket ($10M - $1B)
10%

Pricing Snapshot

Min. project size Undisclosed
Avg. hourly rate Undisclosed
Rating for cost 5 /5

What Clients Have Said

The AI Edit is praised for its good value for cost and flexibility in service delivery. Clients highlight effective lead generation systems and AI training, with positive outcomes and timely communication. Specific project costs were not disclosed, but overall pricing is seen as reasonable within the context of their services.

This summary is based on verified Clutch reviews.

Most Common Project Size

< $10,000 based on 3 reviews
< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

Select a service to see pricing information

The AI Edit Review Insights

Overall Review Rating

4.9
  • Quality 5.0
  • Schedule 5.0
  • Cost 5.0
  • Willing to Refer 5.0

Top Mentions

Review Highlights

  • Effective Lead Generation Strategy

    Clients consistently praised The AI Edit for their ability to develop and implement effective lead generation strategies. These strategies were tailored to the specific needs of each client, resulting in measurable improvements in lead generation and business positioning.

  • Strong AI Integration and Education

    The AI Edit was commended for their expertise in AI integration and education. They provided clients with a deeper understanding of AI, frameworks for application, and training sessions that enhanced AI fluency and confidence.

  • Impressive Strategic Guidance

    The AI Edit was noted for providing strategic guidance that elevated clients' business standards. Their insights and experience were likened to having a seasoned industry expert on the team, offering significant value.

  • High Client Satisfaction

    The AI Edit received high ratings and positive feedback from clients, who appreciated the company's culture fit, value for cost, and the strategic insight provided. Clients felt supported and valued throughout their engagements.

  • No Significant Areas for Improvement

    Clients did not identify any significant areas for improvement, indicating a high level of satisfaction with The AI Edit's services. Minor issues, such as initial formatting of session recordings, were addressed promptly.

The AI Edit Reviews

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B2B GTM Strategy for Business Consulting Firm

  • Content Marketing Demand Generation Marketing
  • Confidential
  • Apr. - Sep. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“The approach works really well.”

Oct 2, 2026
Co-Founder & Partner, Operational Clarity Partners
Astrid Obradovic
Verified
  • Business services
  • United Kingdom
  • 1-10 Employees
  • Online Review
  • Verified

The AI Edit developed an AI-powered B2B go-to-market strategy for a business consulting firm. The team created a lead generation strategy and a visibility strategy, including SEO, AEO, and PR frameworks.

AI Training Services for Financial Services Company

  • AI Consulting Corporate Training & Coaching
  • Confidential
  • Jan. 2026 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The team at The AI Edit was impressive."

Jun 22, 2026
CEO & Co-Founder, Financial Services Company
Taryn Walker
Verified
  • Financial services
  • Cape Town, South Africa
  • 1-10 Employees
  • Online Review
  • Verified

The AI Edit provides AI training for a financial services company. The team has helped the client build their AI understanding and provided a framework for thinking about its application in their business.

Consulting Services for SMM & Brand Strategy Agency

  • AI Consulting Corporate Training & Coaching Marketing Strategy
  • AI Strategy Sales & Business Development Training
  • Less than $10,000
  • Jan. - May 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“My overall business standard was elevated through this partnership.”

May 19, 2026
Founder & Principal, Aftertaste Agency
Emma Housner
Verified
  • Advertising & marketing
  • Brighton, Michigan
  • 1-10 Employees
  • Online Review
  • Verified

The AI Edit provided consulting services for a social media management and brand strategy agency. The team designed a lead generation framework, advised on AI tool implementation, and offered guidance.

AI Training Services for Advertising & Marketing Company

  • Corporate Training & Coaching
  • Confidential
  • Mar. 2025 - May 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They had a deep and up-to-date knowledge of AI and how it is impacting businesses."

May 17, 2026
Head of Innovation, Advertising & Marketing Company
Anonymous
Verified
  • Advertising & marketing
  • London, England
  • 1-10 Employees
  • Online Review
  • Verified

The AI Edit provided weekly training sessions to help an advertising and marketing company improve their AI fluency. The sessions covered AI basics, presentation training, AI visibility, and AI search.

Lead Generation Tool Development for Nonprofit

  • Demand Generation Marketing
  • Less than $10,000
  • May - Aug. 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

“I was impressed with their ability to build a lead generation system quickly.”

Aug 9, 2026
Co-Founder, The Superscalers
Sam Smith
Verified
  • Business services
  • United Kingdom
  • 1-10 Employees
  • Online Review
  • Verified

The AI Edit developed a lead generation tool for a nonprofit organization. The tool helped the client identify effective strategies, generate new sales leads, and position their business with a clear message.

AI Consulting Services for PR & Marketing Firm

  • AI Consulting
  • Confidence Coaching Customer Service Training
  • Confidential
  • Mar. - May 2026
4.5
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"The company's insight and clarity stood out."

May 14, 2026
Consultant, PR & Marketing Firm
Rita Vail
Verified
  • Advertising & marketing
  • London, England
  • 1-10 Employees
  • Online Review
  • Verified

The AI Edit provided AI consulting services to support a PR and marketing firm's lead generation strategy. The team was responsible for assisting the client in understanding how to get the best out of AI.

Market Research for PR & Marketing Firm

  • AI Consulting Market Research Marketing Strategy
  • Less than $10,000
  • May 2026
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0

"They provided exactly the kind of training and guidance I was looking for."

May 12, 2026
Consultant, PR & Marketing Consultant
Hannah Tulloch
  • Advertising & marketing
  • Edinburgh, Scotland
  • 1-10 Employees
  • Online Review

The AI Edit provided research services for a PR and marketing firm. The team helped the client stay up to date on AI search and AI visibility strategies.

Showing 1-7 of 7 Reviews

Our Story

20+ years running B2B lead generation for my own businesses and clients.

Founded, scaled and sold a seven-figure integrated digital agency.

Scaled a second integrated agency to eight figures.

2 million+ leads generated.

14,300 professionals trained.

16 awards won.

Now we build bespoke lead gen engines for B2B businesses.

We use AI, but we don't rely on it. No AI pretending to be human.

We pinpoint the channels most likely to reach your best customers and build them into an engine.

Meet the Team

Heather Baker

Heather BakerFounder

Founder of The AI Edit. Three-time founder with an exit. MBA. MA in Psychology. 16 award wins. Multiple board and advisory roles. Content creator on YouTube and Substack.

What Sets Us Apart

Deep B2B specialism

We only work with B2B businesses. We have more than two decades of B2B lead generation experience. And we're a B2B business ourselves.

We practise what we preach

We are our own case study. We've built three successful businesses off the back of our lead gen expertise.

We build flead gen engines for the long term

We're obsessed with strategy and long-term results, not quick spikes that fade. Your engine keeps improving month after month, and gets harder to copy the longer it runs. Your competitors will struggle to catch up.

Premier Verified means Clutch independently confirmed The AI Edit is a legally registered business,
financially sound (Creditsafe: Very Low Risk), and backed by 6 verified client reviews averaging 4.9 stars.

Learn More
Verified Client Reviews
6
Overall Review Rating
4.9
Source
Clutch
Last Updated
October 2, 2026

Business Entity

Business Entity Name One Somebody Limited
Source Companies House
Jurisdiction of Formation England, UK
Date of Formation October 22, 2019
Status Active
Last Updated June 4, 2026
ID 12275912

Credit Report Results

International Credit Risk Assessment Very Low Risk
Source Creditsafe
Last Updated June 4, 2026
Learn More About The Clutch Verification Process

Locations (1)

128 City Road London, England EC1V 2NX

2 - 5

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Aftertaste Agency

(1)
Aftertaste Agency Logotype

Emma Housner

Operational Clarity Partners

(1)
Operational Clarity Partners Logotype

Astrid Obradovic

Additional Connections

(2)