Adcetera

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of Vaalco Energy

Describe what your company does in a single sentence.

Vaalco Energy is a Texas-based leading African-focused oil & gas operating company with a strong production and reserve base and a diverse portfolio of assets in Côte d'Ivoire, Egypt, Equatorial Guinea, Gabon and Canada

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Adcetera to accomplish?

• Align marketing strategy with recent significant restructuring, including acquisitions and strategic expansions
• Revitalize our brand, focusing on creating a fresh and cohesive brand identity while retaining our existing name
• Establish comprehensive brand strategy process, deliver a new brand identity that aligns with our expanded vision

SOLUTION

How did you find Adcetera?

Referral

Why did you select Adcetera over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Adcetera were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included comprehensive discovery meetings with Adcetera’s Account and Brand team and our C-suite and marketing team to ensure alignment among key stakeholders. Adcetera conducted a brand refresh that encompassed both creative and content elements, resulting in a cohesive new look and feel. They also developed detailed brand guidelines, ensuring consistency across the company. Key deliverables included several re-launch materials and ongoing brand consulting to support the successful implementation of our refreshed brand identity. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

50% increase to internal adherence to new brand guidelines across all marketing materials within first 3 months of launch, as monitored through weekly requests

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Expectations were well managed and communicated mostly via email updates, with last-minute texts behind the scenes when needed. 

What was your primary form of communication with Adcetera?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their breadth of skills (i.e., identity design, brand & marketing strategy, website design and best practices direction, large format wall designs, sales & marketing materials development). Their professionalism in riding alongside us as an integrated part of our team was impressive.

Are there any areas for improvement or something Adcetera could have done differently?

Indicated at what point we would hit scope overage prior to doing so.

BACKGROUND

Introduce your business and what you do there.

We’re an oil and gas company that specializes in software solutions. I’m head of global marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Adcetera?

They managed an in-person event for us in 2019. We needed help with crafting a creative concept, storytelling, and visual execution for our event in Houston.

SOLUTION

What was the scope of their involvement?

They were initially responsible for conceptualizing the story for our event. The concept was meant to translate to a visual experience in our ballroom and the journey our customers would take as they attended this three-day event. They managed how the event would translate visually and from a messaging perspective. There was a video component they put together to communicate the story as well.  

What is the team composition?

There were many people working behind the scenes, but we had direct access to a business development representative, an account director, a creative specialist.

How did you come to work with Adcetera?

Our company worked with them the year prior, so we used their services again. 

How much have you invested with them?

We spent about $400,000 on their work. 

What is the status of this engagement?

We worked with them in August 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had over 1,500 people in attendance and about 80% of our technical presentations lead by customers. Because they didn’t impact registration with their work, and we didn’t collect survey data on the story, it’s hard to tell the exact impact they had on the overall event.  

How did Adcetera perform from a project management standpoint?

Sometimes, they would move forward with ideas before getting the appropriate approval. They didn’t always align correctly with our goals or listen to our feedback. Ther team managed the project and not as much the relationship. 

What did you find most impressive about them?

They’re well-known in the B2B, and their copywriters are amazing. The creative assets they delivered weren’t necessarily distinguishable from other creative agencies. However, their copywriter really understood our mission and had an eloquent way of positioning us. 

Are there any areas they could improve?

Their relationship management could’ve been better. They could’ve leveraged my in-house marketing and agency background more than they did. I received invoices and estimates rather than a collaborative effort. I was surprised because I have a marketing and agency background. 

Do you have any advice for potential customers?

They agreed that this project could’ve gone better if I wasn’t as alienated. I’d make sure that the structure of the relationship is understood upfront.  

BACKGROUND

Please describe your company and position.

 I am the Vice President, Global Marketing and Communications of an engineering company 

Describe what your company does in a single sentence.

Professional services 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Adcetera to accomplish?

• Raise brand awareness through a website refresh
• Create a video that showcases our capabilities

SOLUTION

How did you find Adcetera?

Online Search

Why did you select Adcetera over others?

Great culture fit

Describe the scope of work in detail. Please include a summary of key deliverables.

Website refresh and video work 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased web traffic

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Weekly meetings and multiple email updates 

What was your primary form of communication with Adcetera?

Virtual Meeting

What did you find most impressive or unique about this company?

Culture

Are there any areas for improvement or something Adcetera could have done differently?

They are perfect 

BACKGROUND

Please describe your company and position.

 I am the Director, Digital Marketing of Multi-Specialty Healthcare Co

Describe what your company does in a single sentence.

Multi business company in the healthcare vertical spanning across dental offices, urgent cares, vet clinics, and med spas.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Adcetera to accomplish?

• Increase incremental patient volume through full funnel marketing planning and execution.
• New industry breaking creative
• Analytics set up

SOLUTION

How did you find Adcetera?

• Referral
• Other

Why did you select Adcetera over others?

Great culture fit

How many teammates from Adcetera were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

On going month planning and media execution with weekly detailed reports. Tied to the data and constantly making optimizations and brining new ideas to the table.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Have increased marketing attributed visits by over 40% YoY. Continuously finding ways to improve our strategy leading to our marketing team receiving incremental funds.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They ensured the fastest turnaround times I have ever seen from an agency partner in my entire career.

What was your primary form of communication with Adcetera?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

The amount of care that they have. You would think they were all full time employees at our company. We are not just another client to them. They eat, sleep, and breathe your business.

Are there any areas for improvement or something Adcetera could have done differently?

Just give some of the team members more exposure. They have so many shining stars there and they all deserve the spotlight.