B2B marketing that shows up in the revenue meeting.
New Perspective is a B2B growth marketing agency. We help industrial, manufacturing, cleantech, agritech, and SaaS companies turn website traffic into qualified pipeline - and prove the connection between marketing and revenue.
We've been doing this for 20+ years from Worcester, MA. Our team is 100% senior staff. No juniors learning on your dime.
We work with companies that sell complex products into technical buyers - long sales cycles, multiple decision-makers, high deal values. If your marketing needs to hold up under CFO scrutiny, we can help.
What we do:
→ Demand Generation & Pipeline Programs
→ SEO & AI Search Visibility
→ HubSpot Implementation & Optimization
→ B2B Content & Creative
→ Paid Search & Paid Social
→ Website Strategy & Conversion
We're a Platinum HubSpot Partner with 45+ certifications. Strategy and execution under one roof - no handoffs to figure out.
Recent client results:
→ Carbon Clean: Added $113M+ to pipeline in 60 days
→ Williamson: 300% increase in lead generation YoY
→ Living Greens Farm: 297% lift in conversion rate
→ Flexlume: 153% increase in organic traffic in 9 months
→ Windesco: 113% growth in qualified leads
→ Socomec: 174% increase in conversion rate
If you're a CMO or VP Marketing at a B2B company and your board is asking harder questions about pipeline attribution, let's talk.
www.npws.net
## Company Information - Minimum project size: $5,000+ - Hourly rate: $150 - $199 - Number of employees: 10 - 49 - 1 Locations: - Worcester, MA (Headquarters) - Founded in 2003 - 1 languages: English - 3 timezones: Eastern Standard Time (EST), Mountain Standard Time (MST), Pacific Standard Time (PST) ## Services, Focus Areas, Industries, and Clients ### Service Lines - 25% Digital Strategy - 15% Web Design - 10% CRM Consulting and SI - 10% Content Marketing - 10% Conversion Optimization - 10% Demand Generation Marketing - 10% Pay Per Click - 10% Search Engine Optimization ### Focus Areas - Frameworks and CMS: - 100% Other frameworks and CMS - CMS Focus: - 100% WordPress CMS - Digital and IT Strategy Consulting Focus: - 80% Digital Transformation - 10% IT Assessment - 10% Mobility Strategy - CRM Solutions: - 80% HubSpot CRM Consulting & Implementation - 20% Salesforce CRM Consulting & Implementation - Conversion Optimization Focus: - 55% Landing Page Optimization Services - 15% Conversion Rate Auditing Services - 15% Conversion Research Services - 15% Performance Reporting Services - PPC Focus: - 50% Google Adwords - 15% Retargeting Advertising - 15% YouTube Advertising - 10% Bing Advertising - 10% Display Advertising - Platform SEO Focus: - 50% WordPress SEO - 50% YouTube SEO - Content Marketing Focus: - 40% Blog Writing Services - 30% Copywriting - 30% eBook Writing - CRM Functions: - 35% Marketing automation - 30% Sales automation - 15% CRM Social Relationship Management - 10% CRM Customer Support - 10% Other CRM focus - SEO Focus: - 30% Technical SEO - 25% On site optimization - 15% Content development - 10% Local search - 10% Mobile optimization - 10% Website Migration ### Industries - 10% Construction - 10% Information technology - 40% Manufacturing - 25% Energy & natural resources - 15% Utilities ### Clients - 15% Small Business (<$10M) - 75% Midmarket ($10M - $1B) - 10% Enterprise (>$1B) ## Pricing Snapshot Average rating for cost based on this provider's reviews: 4.7 out of 5 **What Clients Have Said** *(This summary is based on verified Clutch reviews.)*: New Perspective Marketing's pricing ranges from $50,000 to $150,000 annually, providing strong value for cost through tailored digital marketing solutions. Clients appreciate their responsiveness, project management, and ability to deliver results, indicating a commitment to maximizing marketing budgets. **Most Common Project Size**: $50,000 to $199,999 based on 8 reviews *(Pricing information for this provider is based on reviews where the project size was available.)* ### Pricing by Service - Other Digital Marketing: $50,000 to $199,999 based on 4 reviews - Pay Per Click: $50,000 to $199,999 based on 3 reviews - Search Engine Optimization: $50,000 to $199,999 based on 3 reviews - Content Marketing: $50,000 to $199,999 based on 2 reviews - Digital Strategy: $50,000 to $199,999 based on 2 reviews - Advertising: $50,000 to $199,999 based on 1 review - CRM Consulting and SI: $10,000 to $49,000 based on 1 review - Marketing Strategy: $50,000 to $199,999 based on 1 review - Social Media Marketing: $10,000 to $49,000 based on 1 review - Web Design: $50,000 to $199,999 based on 1 review - Web Development: $50,000 to $199,999 based on 1 review ## Reviews Clutch investigates each reviewer's identity and work history. Every review goes through a rigorous, human-led verification process to confirm the reviewer's identity, and reviews that we verify are visibly marked as 'Verified' so you can trust that they come from a real client. [Learn More](https://help.clutch.co/en/knowledge/how-clutch-verifies-reviews) ### New Perspective Marketing Review Insights Overall Review Rating: 4.9 - Quality: 4.9 - Schedule: 5.0 - Cost: 4.7 - Willing to Refer: 5.0 ### Top Mentions - Creative (3 mentions) - Great project management (3 mentions) - Timely (3 mentions) - Accessible (2 mentions) - Communicative (2 mentions) - Helpful (2 mentions) - High-quality work (2 mentions) - Knowledgeable (2 mentions) - Results-oriented (2 mentions) - Understands their clients' needs (2 mentions) - Unique expertise (2 mentions) - Exceptional results (1 mentions) - Innovative (1 mentions) - Proactive (1 mentions) - Puts the customer first (1 mentions) - Reliable (1 mentions) - Trustworthy (1 mentions) ### Review Highlights **Successful Lead Generation and Conversion** Several clients have experienced improved lead generation and conversion rates. New Perspective Marketing's strategies have led to increased MQL to SQL conversions and doubled gated lead KPIs for some clients. **Room for Improvement in Competitor Bidding** One client suggested an increased focus on competitor bidding in SEM, noting potential cost advantages. While generally satisfied, this indicates a potential area for service enhancement. **Strong Project Management and Timely Delivery** Clients consistently praise New Perspective Marketing for their excellent project management skills, ensuring projects are completed on time and within budget. They are diligent in managing deliverables and maintaining schedules effectively. **Creative and Client-Focused Approach** New Perspective Marketing is noted for their creativity and dedication to client success. They tailor solutions to specific client needs and are praised for their ability to understand and align with client goals. **Positive Impact on New Ventures** New Perspective Marketing has been instrumental in helping startups and new ventures establish strong brand identities and market presences, contributing to successful product launches and growth trajectories. **High-Quality Customer Service** Reviews highlight the company's strong communication skills and responsiveness. Clients appreciate the team's willingness to accommodate ad-hoc requests and their proactive approach in managing client relationships. **Seamless Integration with Client Processes** The team effectively integrates with client workflows, adapting quickly to existing processes. This seamless integration is frequently mentioned as a strong point in their engagements. **Effective Digital Marketing Strategies** The company excels in digital marketing, offering comprehensive solutions across SEO, content creation, PPC, and more. Clients report increased traffic, brand awareness, and qualified leads as a result of their strategic efforts. **Sustainability and Positive Impact Focus** The company's commitment to sustainability and effecting positive change aligns well with clients' values, enhancing their appeal to organizations with similar missions. ### New Perspective Marketing Reviews #### Digital Strategy, SEO & PPC for Manufacturing Company (Featured Review) **The Project** - Services: Digital Strategy, Pay Per Click, Search Engine Optimization - Project size: Confidential - Project length: June 2019 - Ongoing **Project Summary**: New Perspective Marketing provides SEO, Google Ads, and WordPress content creation services for a manufacturing company. The team also manages the client's CRM migration to HubSpot and provides sales training. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Director, USA, Erlab, Inc. - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Online Review **The Review** — Feb 19, 2025 **Feedback Summary**: New Perspective Marketing has helped the client increase their MQL to SQL conversion rate, site traffic, and Google Ads audience while lowering CPC. The team is able to attract and hire talented professionals in all related technical fields. They provide weekly updates and are extremely responsive. This review is an update by the client company. The original content is located below the new review. ""Their team of experts never fail to receive our approval on our projects."" **BACKGROUND** Please describe your company and position.I am the Marketing Director, USA of Erlab, Inc.Describe what your company does in a single sentence.We manufacture ductless air filtering equipment for laboratories and commercial usage. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire New Perspective Marketing to accomplish?Increase website SEODrive sales conversions through Google AdsAssist with content and wordpress additions to websites **SOLUTION** How did you find New Perspective Marketing?Online SearchWhy did you select New Perspective Marketing over others?High ratingsClose to my geographic locationGreat culture fitCompany values alignedIndustry experienceHow many teammates from New Perspective Marketing were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Assisted in numerous website upgrades, ongoing edits, web seo/keyword strategiesCoordinated and executes Google ad promotionsManaged a complete migration from one CRM to a new CRM on HubSpotAssists in ongoing crm sales trainingData and metrics reporting on 2 active websitesWeekly updates with client success manager and other stakeholders **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Measureable outcomes includes MOM metrics reporting showing increase in MQL to SQLs, increase in site traffic, increase in google ad audience while lowering cpc.Describe their project management. Did they deliver items on time? How did they respond to your needs?New Perspectives has remained extremely responsive over the 6+ years of working with them. Even though some requests fall well outside of expected normal turnaround they always deliver to our satisfaction. All requests are met with professional courtesy and processed with expert talent. Their client success managers are well versed in.....well....everything! Their team of experts never fail to receive our approval on our projects.What was your primary form of communication with New Perspective Marketing?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Impressively, New Perspectives is able to attract and hire talented professionals in all related technical fields as evidenced by the success of our coordinated project work over the years.Are there any areas for improvement or something New Perspective Marketing could have done differently?I cannot think of anyway or anything that can be improved. **UPDATED REVIEW** This review was published on July 27, 2020. Gail BourqueMarketing Growth Specialist, Erlab, Inc.ConstructionRowley, Massachusetts501-1,000 EmployeesJan 2020 - Ongoing$10,000 to $49,999VerifiedProject summaryNew Perspective Marketing provided a digital strategy for a manufacturing company. The team developed a strategy in order to improve the company's direct marketing lead generation.Feedback summaryNew Perspective Marketing establishes a smooth workflow through dedication and experience. The team always found a way to work around budget restrictions and showed real care for the success of the project.BACKGROUNDPlease describe your company and your position there.Marketing Growth Specialist - Lead on marketing and design team.OPPORTUNITY / CHALLENGEFor what projects/services did your company hire New Perspective Marketing?Website and online digital marketing services with emphasis on direct marketing lead conversion.What were your goals for this project?To increase our online presence, brand awareness, and conversion from MQL to SQL.SOLUTIONHow did you select this vendor?Internet search on qualified digital marketing companies within Massachusetts with manufacturing experience. Interviewed qualified companies but selected New Perspective as the most experienced and best fit based on their strategy presentation.Describe the scope of their work in detail.Starting with our initial meeting and going forward, New Perspective has suggested, planned, and delivered all aspects of a well thought out marketing strategy.What was the team composition?Our team was comprised of Operations Manager, 2 US sales directors and the marketing growth specialist.RESULTS & FEEDBACKCan you share any outcomes from the project that demonstrate progress or success?They always found a way to work with our budget and demonstrated a real sense of caring about our success. Every member of their team has performed beyond our expectations.How effective was the workflow between your team and theirs?This is the most experienced, dedicated team we have ever worked with. Always responsive and helped keep us on task and on schedule with excellent project management skills. Our working relationship is very productive.What did you find most impressive about this company?Their dedication, expertise, and creativity place them head and shoulders above any other agency I’ve worked with during my 35 years in marketingAre there any areas for improvement?No, they have it all covered perfectly.STAR RATINGSOverall rating: 5Quality: 5Cost: 5Schedule: 5Willing to refer: 5 --- #### PPC, CRM Setup, Lead Gen & Media Outreach for Nonprofit **The Project** - Services: CRM Consulting and SI, Pay Per Click, Social Media Marketing - Project size: $10,000 to $49,999 - Project length: Nov. 2024 - Ongoing **Project Summary**: New Perspective Marketing provides lead generation and HubSpot adoption services for a nonprofit. The team has optimized the client's LinkedIn account and created a LinkedIn outreach plan and a PPC campaign. **Review Rating**: 4.5 - Quality: 5.0 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Head of Strategy & Marketing, Nonprofit - Industry: Non-profit - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Feb 14, 2025 **Feedback Summary**: New Perspective Marketing's work has improved the client's MQL to SQL handoff and streamlined their sales process. The team is knowledgeable, responsive, and helpful. New Perspective Marketing communicates via email, messaging apps, and virtual meetings. Their focus on sustainability is impressive. ""Their focus on sustainability and effecting positive change aligns with our mission."" **BACKGROUND** Please describe your company and position.I am the Head of Strategy & Marketing of a nonprofitDescribe what your company does in a single sentence.We are a company that offers a leading, global non-profit, equips organizations with tools for AI governance and compliance. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire New Perspective Marketing to accomplish?Lead GenMaturing our Hubspot adoptionStrategic planning for 2025 **SOLUTION** How did you find New Perspective Marketing?Prior work with a New Perspective team member when she and I both worked at other organizations.Why did you select New Perspective Marketing over others?Pricing fit our budgetGreat culture fitCompany values alignedAbility to work with a specific client success managerHow many teammates from New Perspective Marketing were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Our Q1 SOW included LinkedIn Account optimization, media outreach plan, and a paid LinkedIn Campaign. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Since we are still in the initial stages of our work, we don't have the right metrics yet to gauge success by analytics, but the improvements they have made to our MQL to SQL handoff have streamlined the sales process already, and the improvements to our LinkedIn presence are keeping our engagement at a high level, if not higher than before. Describe their project management. Did they deliver items on time? How did they respond to your needs?Client Success Manager, Madison Filipak, is one of the reasons I moved to New Perspective. She is one of the best in the business. She is knowledgable, very responsive, and tremendously helpful when I get stuck. What was your primary form of communication with New Perspective Marketing?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Their focus on sustainability and effecting positive change. The aligns with our our mission of advancing responsible AI development and implementation. Are there any areas for improvement or something New Perspective Marketing could have done differently?No --- #### Digital Marketing & Web Dev for Equipment Manufacturer **The Project** - Services: Content Marketing, Digital Strategy, Marketing Strategy - Project size: $50,000 to $199,999 - Project length: Jan. 2021 - Ongoing **Project Summary**: New Perspective Marketing provides digital marketing services for an equipment manufacturer. The team has rebuilt the client’s website and created a content strategy for them to improve their brand awareness. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 4.5 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** President, Equipment Manufacturing Company - Industry: Manufacturing - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Nov 10, 2023 **Feedback Summary**: Thanks to New Perspective Marketing, the client has gained more leads, which has helped them secure a number of orders. Their website traffic quality has improved, and users are staying longer on their website. Overall, the team has helped the client move their digital marketing efforts forward. "“New Perspective Marketing has helped us move our marketing efforts into the 21st century.”" **BACKGROUND** Introduce your business and what you do there.I’m the president of a company that manufactures equipment for the chemical and pharmaceutical industries. We handle the North American market. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with New Perspective Marketing perform?Our historical way of marketing was through direct sales and manufacturer representatives. We had a website with product catalogs, and we were moving away from direct sales and into digital marketing. We hired New Perspective Marketing to help us make that transition. **SOLUTION** What was the scope of their involvement?New Perspective Marketing helped us redo our website and develop content for it. They worked with affiliates and on white papers, seminars, and blog posts. To do all of these, they took us through a customer journey process and walked us through different ways to look at things we’d done in the past. This allowed us to open our eyes and learn how to change our website content and build awareness. We had four main product lines, and New Perspective Marketing worked through them systematically. They helped us create a content strategy, and we developed the actual content. At present, we’re still working with them. What is the team composition?We’ve worked with 6–8 teammates from New Perspective Marketing, including Kalynna (Client Success Manager). How did you come to work with New Perspective Marketing perform?Our marketing manager and sales director looked at several companies before choosing New Perspective Marketing. Our team liked their approach of spending a lot of time learning about our business.How much have you invested with them?Our investment has been around $75,000–$90,000 per year.What is the status of this engagement?We started working together in January 2021, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? The number of leads we generate has increased, and we’ve won a number of orders because of those leads. While our site traffic varies from month to month, the quality of said traffic is better — people are staying on our website longer. Our goal is to build awareness in the marketplace, and we’ve been successful in doing that.How did New Perspective Marketing perform from a project management standpoint?New Perspective Marketing meets our deadlines and stays within our budget. Kalynna has been doing a great job, and we’ve been happy with her. She works closely with our marketing manager to ensure that our day-to-day and month-to-month activities are done properly. For communication, our marketing manager has weekly meetings with Kalynna. We do quarterly business reviews, and I’ve talked to Nathan (Founder & President). He and I have a half-hour follow-up meeting every month. What did you find most impressive about them?New Perspective Marketing has helped us move our marketing efforts into the 21st century. They’ve presented a different way of thinking to us, and stakeholders are buying into it. They help us understand why we’re doing something in a specific manner. Overall, they’ve changed the way we approach the market. We’re evolving with them, and they continue working with us as we take the next steps.Are there any areas they could improve?No, there aren’t any.Do you have any advice for potential customers?Have an idea of what you’re trying to achieve, and be open with New Perspective Marketing about where you want to go. They’ll develop a plan to get you there. --- #### Digital Marketing for Technology Company **The Project** - Services: Other Digital Marketing, Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: Mar. 2022 - Ongoing **Project Summary**: New Perspective Marketing is handling a technology company's digital marketing efforts. Their responsibilities include handling the client's SEO, content creation, and email marketing initiatives. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** VP Marketing, Agrify - Industry: Legal Cannabis - Client size: 51-200 Employees - Review Type: Phone Interview - Verified **The Review** — Jun 27, 2022 **Feedback Summary**: New Perspective Marketing's work has driven improvements in the client's site traffic and brand awareness. Flexible and solution-oriented, the team communicates effectively and is quick to adapt to the client's processes. Their excellent follow-through and project management skills stand out. "“We’ve never needed to follow up on anything because they’re always on top of their tasks.”" **BACKGROUND** Introduce your business and what you do there. I’m the VP of Marketing at Agrify, a technology company that provides B2B services for cannabis companies. We provide equipment and other types of tech solutions for cannabis cultivation and extraction. **OPPORTUNITY / CHALLENGE** What challenge were you trying to address with New Perspective Marketing? We needed a company that could provide us with digital marketing support. **SOLUTION** What was the scope of their involvement? New Perspective Marketing provides support for our digital marketing initiatives. They’ve developed strategies to help us effectively engage with potential customers and make sure that we’re maximizing all our marketing efforts across the board. Aside from that, they’ve integrated our HubSpot account into our website, conducted keyword research to optimize our site, and set up a branding strategy to make sure that our messaging aligns with our brand and consumers. They’ve also helped us structure a white paper format for our blog posts. They're currently in charge of handling our SEO, email marketing, and content creation efforts. What is the team composition? We primarily work with an account manager from New Perspective Marketing. We’ve also worked with their CEO, head of content, and head of operations. How did you come to work with New Perspective Marketing? We found New Perspective Marketing through a referral. How much have you invested with them? We’ve spent somewhere between $50,000–$100,000. What is the status of this engagement? We started working together in March 2022, and the engagement is ongoing. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? We’ve seen an increase in our overall traffic and brand awareness. How did New Perspective Marketing perform from a project management standpoint? New Perspective Marketing has performed well in terms of project management. They were able to adapt quickly to our team’s processes and working style. We primarily communicate through email, and we also have weekly Zoom calls. What did you find most impressive about them? New Perspective Marketing has done an excellent job in following through on the things that they say they will do. I’m very impressed with their ability to stay on track — we’ve never needed to follow up on anything because they’re always on top of their tasks. Additionally, we appreciate their ability to provide us with top-notch solutions. They also have a lot of connections that benefit us; if there’s something they cannot do for us, they always point us in the right direction. Are there any areas they could improve? No, I have no complaints. New Perspective Marketing has done a great job so far. Do you have any advice for potential customers? Make sure to assign the scope ahead of time and to establish a clear timeline and budget before engaging with them. --- #### Web Design & Digital Mktg for Environmental Services Company **The Project** - Services: Other Digital Marketing, Web Design - Project size: Confidential - Project length: June 2020 - Ongoing **Project Summary**: New Perspective Marketing provides web design and digital marketing services for an environmental services company. They have redesigned the client's site and are now focusing on their marketing side. **Review Rating**: 4.5 - Quality: 4.5 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Director, Carbon Clean - Industry: Other industries - Client size: 51-200 Employees - Review Type: Online Review - Verified **The Review** — Nov 17, 2021 **Feedback Summary**: The client's B2B conversion rate has increased by above 15%, doubling their gated lead KPIs, thanks to New Perspective Marketing. Team communication helps in achieving the client's goals to properly execute and deliver the project timelines. ""They execute, deliver, and own it."" **BACKGROUND** Please describe your company and your position there. Carbon Clean is a global leader in cost-effective CO₂ capture technology and services. It has deployed its proprietary carbon capture technology on 46 facilities around the world; to date capturing more than 1.4 million tonnes of CO₂. I am the Marketing Director, and my mission is to relentlessly position Carbon Clean as a disruptive industry leader communicating and educating the marketplace with our superior solutions. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire New Perspective Marketing, and what were your goals? We have been working together for 18 months now to support our vision of rapid growth. Carbon Clean needed to redesign its digital footprint and strengthen its online visibility. Ahead of this a full website redesign and new corporate brand identity was essential. It was then vital to execute an aggressive inbound demand generation strategy by providing engaging thought leadership. Our goal was to generate 400 inbound gated leads per month with an MQL to SQL conversion of 15%. **SOLUTION** How did you select this vendor and what were the deciding factors? New Perspective came highly recommended by one of our investors. I was also the first non-technical hire at Carbon Clean so needed to build my team instantly and deliver results. They’ve given me the confidence our partnership will support our rapid growth. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. The simple, clean new look and tagline for Carbon Clean: Technology to Achieve Net Zero was developed along with our redesigned website in record time - setting us up for success. New Perspective managed the complete migration and SEO optimisation and continued improvements are ongoing. Our customer relationship management platform is designed to work seamlessly with sales, customer service, and marketing tools and allows us to measure our success. Positively since engaging with New Perspective our pipeline value has increased x7 fold by delivering an ambition demand generation strategy with high quality thought leadership content. How many resources from the vendor's team worked with you, and what were their positions? We've worked with multiple team members from Founder & President to Customer Success Manager. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Our successful content strategy is already seeing B2B conversation best in class percentages of above 15% for MQL to SQL, allowing us to focus on kicking off even more strategic targeting and resulted in us doubling our gated lead KPIs. Our FY22 strategy is focused on accelerating growth and creating pipeline value. How effective was the workflow between your team and theirs? The team’s standout strengths are that they communicate concisely and are extremely data driven experts in their field. What did you find most impressive or unique about this company? They execute, deliver, and own it. Are there any areas for improvement or something they could have done differently? No - they've allowed my lean and agile team to achieve the required velocity for our scalable growth ambitions. --- #### Digital Marketing for Solar & Energy Efficiency Company **The Project** - Services: Pay Per Click - Project size: $50,000 to $199,999 - Project length: Jan. 2020 - Ongoing **Project Summary**: A solar and energy efficiency company hired New Perspective Marketing for digital marketing. The team is responsible for identifying the business gaps in PPC strategy and creating solutions across social media. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Sr. Marketing Manager, Solar & Energy Efficiency Company - Industry: Advertising & marketing - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Oct 11, 2021 **Feedback Summary**: New Perspective Marketing has helped improve the company’s paid campaigns by targeting new keywords. Also, they’ve successfully implemented the solution, which has increased qualified leads. Overall, the team is always available to entertain ad-hoc requests and expertly support other projects. ""The workflow between our teams has been great."" **BACKGROUND** Please describe your company and your position there. I am the Senior Marketing Manager. We are a Solar, Energy Efficiency and Roofing company servicing LMI communities. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire New Perspective Marketing? We hired New Perspective to help with our digital marketing efforts. We didn't have the experience or the bandwidth to execute on our own. **SOLUTION** How did you select this vendor and what were the deciding factors? We chose New Perspective after vetting several agencies. After talking with some of New Perspectives clients the decision to choose New Perspective was obvious. Describe the project in detail and walk through the stages of the project. After identifying gaps in our PPC strategy, they put together a comprehensive plan that included Social Media. Since then we have seen extreme growth and have learned a ton about the value of certain keywords. How many resources from the vendor's team worked with you, and what were their positions? We work with an Account Media, Developer, Social Strategist, and a Digital Strategist. **RESULTS & FEEDBACK** Can you share any outcomes from the project that demonstrate progress or success? We improved the performance of our paid ad campaigns by targeting new keywords. Additionally, we increased our Social Media spend and tackled that spend with fresh ideas. The results were tremendous with the biggest impact on qualified leads by implementing their digital strategy. How effective was the workflow between your team and theirs? The workflow between our teams has been great. New Perspective always has time to jump on a call or help with Ad Hoc requests. What did you find most impressive or unique about this company? Our Account Manager is also a developer. He has been able to help us with unique projects and is even an expert with some of our automation tools. He trained me when I started. Are there any areas for improvement or something they could have done differently? The only thing I would like to see more of is competitor bidding in SEM. We can bid on our competitors keywords for less than non-branded keywords. Aside from that they have been outstanding. --- #### Digital Marketing for Biotechnology Software Firm **The Project** - Services: Digital Strategy, Other Digital Marketing - Project size: $50,000 to $199,999 - Project length: Aug. 2021 - Ongoing **Project Summary**: New Perspective Marketing provides digital marketing for a biotechnology software firm. They build lead generation campaigns and compile them on HubSpot. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Digital Marketing Manager, Scientific Bioprocessing - Industry: Other industries - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Sep 17, 2021 **Feedback Summary**: New Perspective does their work in a timely and cost-effective manner. They have understood the client's aggressive goals seamlessly, as well. The client describes them as a full-circle digital marketing agency that could offer everything related to their industry. ""They are incredibly thorough in their strategies. I haven't seen anything like it."" **BACKGROUND** Please describe your company and your position there. I am the Digital Marketing Manager for Scientific Bioprocessing (SBI). SBI is a biotechnology manufacturing company that specializes in microbial and mammalian cell culture. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire New Perspective Marketing, and what were your goals? As a startup, we had a lot of moving parts with no solidified strategy. We realized that we needed a digital marketing partner to help us align our strategy from the ground up so that we could be successful in our demand generation goals. **SOLUTION** How did you select this vendor and what were the deciding factors? We went through an extensive selection process with multiple agencies. We needed a partner who could offer a complete solution from strategy, web, social, paid, and all things marketing. New Perspective was the only agency that focused on our needs before offering a solution. It was obvious that they were interested in understanding our industry and our business so that they could offer helpful recommendations tailored specifically for us. Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. The initial phase of this project involved a lot of workshops and foundational work to help us all move forward together. They provided us with key audits with recommendations on how to better optimize our entire customer experience. With their help, we were able to implement HubSpot, set up proper tracking across the entire tool stack of Google and HubSpot, understand our audience better, see our content gaps, build lead generation campaigns, and they also helped with web and design services. In short, they were able to get us the big picture in a short amount of time so that we can be confident in successful results. How many resources from the vendor's team worked with you, and what were their positions? New Perspective clearly takes a lot of care with their clients. We work with many of their team members depending on the work that is being done. We initially met with the president and director of client success. We were then assigned an account manager and strategic project lead. We have also worked 1 on 1 with their SEO/SEM specialist and their web and design team. As a partner, it feels like New Perspective has joined us in our mission. They offer their entire team to become members of your team. It's the most thorough experience I have ever experienced. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? New Perspective doesn't just do great work. They do it in a timely and cost-effective way. They understood our aggressive goals and gave us the attention we needed to provide all the strategy workshops, documents, and assets needed to begin running a demand generation project. As we move out of this first phase, we are very pleased with what we have been able to accomplish together. It makes the road much more clear on how we will achieve our goals. How effective was the workflow between your team and theirs? The workflow between teams is seamless. We meet once a week and they make themselves accessible whenever needed. What did you find most impressive or unique about this company? There are a few things that make New Perspective stand out. For one, they are a full-circle digital marketing agency that offers everything you could want and need out of your digital marketing. They are incredibly thorough in their strategies. I haven't seen anything like it. In a short amount of time, they understood our industry and business and brought real value right away. They're also a lot of fun to work with. Are there any areas for improvement or something they could have done differently? The work has been absolutely top-notch. I would suggest to them to not change anything until it stops working for someone.... but I don't see that happening. --- #### Marketing & Web Dev. for Automated Agriculture Tech Company **The Project** - Services: Advertising, Other Digital Marketing, Web Development - Project size: $50,000 to $199,999 - Project length: June - Dec. 2019 **Project Summary**: New Perspective Marketing provided branding, website design and development, logo design, and marketing strategy services to an agricultural solutions startup. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Interim Chief Operating Officer, Agrify - Industry: Other industries - Client size: 11-50 Employees - Review Type: Phone Interview - Verified **The Review** — Feb 9, 2021 **Feedback Summary**: New Perspective Marketing’s work contributed to a strong launch for the startup. Their work increased brand awareness and demand for the product. The team was organized, communicative, and committed. ""They care about their clients’ success." " **BACKGROUND** Introduce your business and what you do there. I was the CMO for Agrify, which is a developer and manufacturer of automated indoor agricultural solutions. **OPPORTUNITY / CHALLENGE** What challenges were you trying to address with New Perspective Marketing? We needed to establish a brand identity and standards. From there, we needed to build out a marketing and sales campaign strategy for launching the company. **SOLUTION** What was the scope of their involvement? We identified our audience, what their pain points were and aligned that with our messaging. From there, we produced our marketing materials, including a website, thought leadership, advertising campaigns, and materials for trade shows. They designed our logo, established a color palette, designed and built our website, and set up our social media accounts. They also set up Hubspot and other marketing tools. What is the team composition? We worked with Nathan (President), Caitlin (Designer Coordinator), Mike (SEO/SEM Specialist), and Jared (Director of Production). How did you come to work with New Perspective Marketing? I worked with New Perspective Marketing at a previous job. Before selecting a vendor for that engagement, I interviewed about a dozen agencies. I selected New Perspective Marketing because of the emphasis they placed on strategy. How much have you invested in them? We spent about $150,000 in the six months I was there. What is the status of this engagement? We started working together in June 2019. I left the company six months later, but they were still working together at the time. **RESULTS & FEEDBACK** What evidence can you share that demonstrates the impact of the engagement? At our first trade show, our booth was mobbed. Their efforts positioned the company well and generated awareness and demand. The revenue trajectory was impressive. Agrify went public after only about 18 months. How did New Perspective Marketing perform from a project management standpoint? In most cases, they had to manage me. My schedule was pretty hectic, but they were incredibly diligent in managing my deliverables to them. They made sure we stayed on schedule and hit deadlines. What did you find most impressive about them? They’re creative and committed. They care about their clients’ success. Are there any areas they could improve? It’s hard for me to come up with something. Anytime we brought up issues, they were resolved. Do you have any advice for potential customers? Trust their process. Also, make sure you’re communicating everything they need to know about your brand, company, and customers. --- #### Web Design, SEO & PPC for Nonprofit **The Project** - Services: Pay Per Click, Search Engine Optimization, Web Design - Project size: $50,000 to $199,999 - Project length: Jan. 2023 - Ongoing **Project Summary**: New Perspective Marketing has redesigned and optimized a nonprofit's website with SEO. The team has also managed the client's online Google, Facebook, and LinkedIn ads. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 3.5 - Willing to Refer: 5.0 **The Reviewer** Communications Manager, Planet Aid - Industry: Non-profit - Client size: 201-500 Employees - Review Type: Online Review - Verified **The Review** — Feb 25, 2025 **Feedback Summary**: New Perspective Marketing's work has increased the client's website engagement and search optimization. The team has an excellent system to ensure projects are completed on time and within budget. The team has been knowledgeable and has provided creative solutions to problems as they arise. ""They have extensive knowledge of tools and systems."" **BACKGROUND** Please describe your company and position.I am the Communications Manager of Planet AidDescribe what your company does in a single sentence.We are a nonprofit that turns donated textiles into funding for community development programs **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire New Perspective Marketing to accomplish?Increase donations of used clothes and shoesIncrease number of locations with donation binsSeparate Planet Aid from competitors **SOLUTION** How did you find New Perspective Marketing?ReferralOtherWhy did you select New Perspective Marketing over others?Referred to meHow many teammates from New Perspective Marketing were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Redesign and optimize the website with SEO. Manage online ads (google, FB, LinkedIn). Campaign support. **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Increased website engagement and search optimizationDescribe their project management. Did they deliver items on time? How did they respond to your needs?New Perspectives has a great system to ensure projects are completed on time and on budget.What was your primary form of communication with New Perspective Marketing?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?They have extensive knowledge of tools and systems. Creative solutions to problems as they ariseAre there any areas for improvement or something New Perspective Marketing could have done differently?Can't think of anything --- #### Digital Strategy, SEO & PPC for Manufacturing Company **The Project** - Services: Digital Strategy, Pay Per Click, Search Engine Optimization - Project size: Confidential - Project length: June 2019 - Ongoing **Project Summary**: New Perspective Marketing provides SEO, Google Ads, and WordPress content creation services for a manufacturing company. The team also manages the client's CRM migration to HubSpot and provides sales training. **Review Rating**: 5.0 - Quality: 5.0 - Schedule: 5.0 - Cost: 5.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Director, USA, Erlab, Inc. - Industry: Manufacturing - Client size: 11-50 Employees - Review Type: Online Review **The Review** — Feb 19, 2025 **Feedback Summary**: New Perspective Marketing has helped the client increase their MQL to SQL conversion rate, site traffic, and Google Ads audience while lowering CPC. The team is able to attract and hire talented professionals in all related technical fields. They provide weekly updates and are extremely responsive. This review is an update by the client company. The original content is located below the new review. ""Their team of experts never fail to receive our approval on our projects."" **BACKGROUND** Please describe your company and position.I am the Marketing Director, USA of Erlab, Inc.Describe what your company does in a single sentence.We manufacture ductless air filtering equipment for laboratories and commercial usage. **OPPORTUNITY / CHALLENGE** What specific goals or objectives did you hire New Perspective Marketing to accomplish?Increase website SEODrive sales conversions through Google AdsAssist with content and wordpress additions to websites **SOLUTION** How did you find New Perspective Marketing?Online SearchWhy did you select New Perspective Marketing over others?High ratingsClose to my geographic locationGreat culture fitCompany values alignedIndustry experienceHow many teammates from New Perspective Marketing were assigned to this project?2-5 EmployeesDescribe the scope of work in detail. Please include a summary of key deliverables.Assisted in numerous website upgrades, ongoing edits, web seo/keyword strategiesCoordinated and executes Google ad promotionsManaged a complete migration from one CRM to a new CRM on HubSpotAssists in ongoing crm sales trainingData and metrics reporting on 2 active websitesWeekly updates with client success manager and other stakeholders **RESULTS & FEEDBACK** What were the measurable outcomes from the project that demonstrate progress or success?Measureable outcomes includes MOM metrics reporting showing increase in MQL to SQLs, increase in site traffic, increase in google ad audience while lowering cpc.Describe their project management. Did they deliver items on time? How did they respond to your needs?New Perspectives has remained extremely responsive over the 6+ years of working with them. Even though some requests fall well outside of expected normal turnaround they always deliver to our satisfaction. All requests are met with professional courtesy and processed with expert talent. Their client success managers are well versed in.....well....everything! Their team of experts never fail to receive our approval on our projects.What was your primary form of communication with New Perspective Marketing?Virtual MeetingEmail or Messaging AppWhat did you find most impressive or unique about this company?Impressively, New Perspectives is able to attract and hire talented professionals in all related technical fields as evidenced by the success of our coordinated project work over the years.Are there any areas for improvement or something New Perspective Marketing could have done differently?I cannot think of anyway or anything that can be improved. **UPDATED REVIEW** This review was published on July 27, 2020. Gail BourqueMarketing Growth Specialist, Erlab, Inc.ConstructionRowley, Massachusetts501-1,000 EmployeesJan 2020 - Ongoing$10,000 to $49,999VerifiedProject summaryNew Perspective Marketing provided a digital strategy for a manufacturing company. The team developed a strategy in order to improve the company's direct marketing lead generation.Feedback summaryNew Perspective Marketing establishes a smooth workflow through dedication and experience. The team always found a way to work around budget restrictions and showed real care for the success of the project.BACKGROUNDPlease describe your company and your position there.Marketing Growth Specialist - Lead on marketing and design team.OPPORTUNITY / CHALLENGEFor what projects/services did your company hire New Perspective Marketing?Website and online digital marketing services with emphasis on direct marketing lead conversion.What were your goals for this project?To increase our online presence, brand awareness, and conversion from MQL to SQL.SOLUTIONHow did you select this vendor?Internet search on qualified digital marketing companies within Massachusetts with manufacturing experience. Interviewed qualified companies but selected New Perspective as the most experienced and best fit based on their strategy presentation.Describe the scope of their work in detail.Starting with our initial meeting and going forward, New Perspective has suggested, planned, and delivered all aspects of a well thought out marketing strategy.What was the team composition?Our team was comprised of Operations Manager, 2 US sales directors and the marketing growth specialist.RESULTS & FEEDBACKCan you share any outcomes from the project that demonstrate progress or success?They always found a way to work with our budget and demonstrated a real sense of caring about our success. Every member of their team has performed beyond our expectations.How effective was the workflow between your team and theirs?This is the most experienced, dedicated team we have ever worked with. Always responsive and helped keep us on task and on schedule with excellent project management skills. Our working relationship is very productive.What did you find most impressive about this company?Their dedication, expertise, and creativity place them head and shoulders above any other agency I’ve worked with during my 35 years in marketingAre there any areas for improvement?No, they have it all covered perfectly.STAR RATINGSOverall rating: 5Quality: 5Cost: 5Schedule: 5Willing to refer: 5 --- #### Digital Marketing for Wind Energy Optimization Company **The Project** - Services: Content Marketing, Other Digital Marketing, Search Engine Optimization - Project size: $50,000 to $199,999 - Project length: Jan. 2021 - Ongoing **Project Summary**: New Perspective Marketing is providing a wind energy optimization company with digital marketing services, including digital advertising, SEO optimization, demand generation, and lead nurturing. **Review Rating**: 5.0 - Quality: 4.5 - Schedule: 5.0 - Cost: 4.0 - Willing to Refer: 5.0 **The Reviewer** Marketing Head, Wind Energy Optimization Company - Industry: Energy & natural resources - Client size: 11-50 Employees - Review Type: Online Review - Verified **The Review** — Jun 2, 2022 **Feedback Summary**: New Perspective Marketing has helped the client meet their demand generation goals and ensure they realize ROI for their marketing investment. They also guide the client in directing their limited budget to the most impactful programs. The client is impressed with their strong communication skills. ""They ensure we are realizing ROI for our marketing dollars."" **BACKGROUND** Please describe your company and your position there. Our company optimizes the performance of wind energy assets through patented and licensable IIOT and AI solutions. I serve as the head of marketing. **OPPORTUNITY / CHALLENGE** For what projects/services did your company hire New Perspective Marketing, and what were your goals? Our company is a start up with limited resources. Working with NPWS allows us to make the most of our marketing spend by augmenting our team with expertise in SEO, digital advertising, marketing technology, design and more. NPWS helps us manage our digital marketing program including demand generation and lead nurturing. **SOLUTION** Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used. Ongoing retainer How many resources from the vendor's team worked with you, and what were their positions? We've worked with many people at NPWS through the years. Alex is our account manager. Kate (content) and Caitlyn (design) have supported our projects most regularly. **RESULTS & FEEDBACK** Can you share any measurable outcomes of the project or general feedback about the deliverables? Working with NPWS helps us meet our demand generation goals and make the most of our marketing investment. They ensure we are realizing ROI for our marketing dollars and help us direct our limited budget to the most impactful programs. How effective was the workflow between your team and theirs? Alex is a reliable member of our team-- a strong communicator and keeps our team accountable so we can meet deadlines and goals. Are there any areas for improvement or something they could have done differently? N/A --- ## Portfolio & Awards ### QiO Website Redesign Leads to 2x Traffic Growth How We Helped QiO New Perspective Marketing approached the project with a detailed, structured plan, designed to establish a solid digital foundation for QiO. We focused on proactive, adaptive communication, aligning with QiO’s internal team to deliver a seamless, collaborative experience. HubSpot Integration New Perspective implemented HubSpot as a unified CRM and marketing automation tool, which streamlined QiO’s lead tracking, engagement, and workflows. Inbound Marketing Strategy We created a comprehensive inbound strategy with structured lead generation campaigns to drive organic growth. Website Redesign on HubSpot Content Hub QiO’s website was rebuilt on HubSpot Content Hub, ensuring a secure, scalable, and content-driven platform that showcased QiO’s innovative technology. The new website emphasized ease of use and a strong, consistent brand message to align with QiO’s goals and audience needs. The Results The partnership between QiO and New Perspective Marketing delivered significant and immediate results, driving measurable growth and transforming QiO’s digital presence. Key Outcomes Doubled Website Traffic: Within two months of the relaunch. 7-8 Organic Leads Per Week: Generated without additional marketing campaigns. Improved Brand Awareness: The new site better reflects QiO’s mission of sustainability and innovation, aligning with their AI-driven carbon reduction goals. Kristina emphasized the importance of the ongoing relationship with New Perspective. She further noted that New Perspective’s creative, process-oriented, and collaborative approach continues to be instrumental in achieving QiO’s goals. QiO's enhanced digital infrastructure and marketing strategy have strengthened its ability to serve clients, establishing it as a leader in B2B technology and supporting its growth. ### Agricultural Company has Best Year Ever Living Greens Farm is an indoor Aeroponic farm enterprise straight out of a Matt Damon film. The company leverages cutting-edge technology to grow leafy greens without pesticides or herbicides. Anywhere. How we helped: Foundation & Infrastructure: (Social Media Strategy, Demand Generation Planning, HubSpot CRM Setup, Website Redesign, Sales Enablement) Brand: Brand Video & Story Telling Assets Content Marketing: Planning & Execution Social Media Management & Optimization Results: 297% INCREASE IN CONVERSION RATE (YEAR-OVER-YEAR) 158% INCREASE IN LEAD GENERATION RATE (YEAR-OVER-YEAR) ### Millions added to pipeline value in under 90 days Carbon Clean - Carbon Capture Tech Leader Launches Successful Global Demand Generation Program Carbon Clean, a London, UK-based carbon capture technology company has designed and built a solution, in use at more than 38 facilities around the world, which helps capture carbon at the source—before it reaches the atmosphere. How We Helped: Comprehensive Digital & Content Strategy Thought Leadership/Editorial Calendar (White Papers, Webinars, Vlogs, Website Pages) Demand Generation Planning & Execution (Paid Media, Affiliate Sponsorships) Carbon Clean has seen immediate results from our efforts. New leads from online campaigns added millions of dollars in pipeline revenue within the first 60 days. ### 5X Lead Generation Growth for Optical Sensing Firm Micatu - Next-Gen Optical Sensing Solution Provider Sees 5X Lead Generation Growth Micatu is an optical sensing solution provider that creates tools to measure voltage, current, vibration and temperature. How We Helped: Brand Style Guide Persona Development & Buyer’s Journey Mapping Redesign Planning & Execution Demand Generation Planning & Execution Following the redesign launch, Micatu exceeded lead targets by 35%. ### Organic Traffic Soars 153% in 9 Months The Challenges Flexlume, a key player in the design, manufacture, and installation of diverse signage solutions, had a range of digital roadblocks stagnating their potential business growth. Achieving an increase in organic traffic Boosting the volume of qualified leads Stimulating revenue growth The Solution Teaming up with New Perspective, Flexlume embarked on a multifaceted problem-solving journey: The first step involved conducting a meticulous SEO audit to understand and untangle the complex web of issues. Fixes were implemented to improve site speed and resolve the technical issues hindering user experience. Onsite SEO problems were addressed via a comprehensive keyword research and page optimization initiative. Refinements included optimizing meta titles, descriptions, h1s, alt texts, etc. Content saw a significant improvement with a detailed content calendar for regular content publishing. Three to four SEO-optimized blog posts were added each month to enrich user engagement. Foundation was strengthened by addressing the indexing issues and sitemap irregularities. An increase in site health to 97% from 82% at the start of implementation This well-rounded strategy was not a one-off initiative but was meticulously executed on a monthly retainer basis. The Results 153% Increase in organic search traffic 9X Increase in organic search impressions (10,018 -> 90,337) 465% Increase in organic blog visits 7X Increase in organic ranking keywords count The collaboration between New Perspective and Flexlume fostered impressive growth in organic traffic, leading to a substantial increase in qualified leads. This snowball effect translated into revenue growth, thus streamlining the journey towards Flexlume's ambitious growth goals. ### Agricultural solutions provider goes public Agrify is an industry-leading developer of premium grow solutions for the indoor agriculture marketplace. How we helped: Corporate Identity, Content Generation, Demand Generation Designed and developed a launchpad website on HubSpot’s award winning CMS, consisting of high value, high impact content needed to support the demand generation plan. Sales enablement support including: CRM configuration & ongoing best practices team training Demand Generation strategy aligned with growth goals ### Green Tech Startup Grows Qualified Leads 113% Windesco - Green Technology Startup Grows Qualified Leads 113% Quarter After Quarter WindESCo is the leading renewable energy performance analytics company. They specialize in providing hardware and software solutions for wind power assets. How We Helped: Redesigned website on HubSpot’s CMS Demand generation planning & execution support Content marketing planning & execution Connected the data gap between marketing initiatives and sales outcomes through full-loop prospect to sale tracking Customized HubSpot reports & departmental dashboards for target KPI & goals Results:113% increase in Qualified Leads (quarter over quarter) ### DDPS Increases Conversion Rate by 105% Founded in 1684, French-based DDPS is a global supplier of engineered systems, equipment and services for the fine chemical and pharmaceutical industries. The Challenge The client’s main goal was lead generation for their exciting Powder Handling product line. This was a relatively new product line and many of their existing customers did not know that this was an offering DDPS was capable of providing. What our partnership delivered Website RefreshA redesign of the website’s global elements, giving the site a more modern look and feel while making it easier to navigate. Improved Navigation SystemThe new homepage presents the brand as the modern and professional company that it is. The new home page experience also helped establish intuitive ways for visitors to navigate the website. Product Pages RedesignNew Powder Handling product pages to highlight the services DDPS wanted to promote. Lead GenerationA Powder Handling gated offer that helped boost brand awareness and drive increased lead conversions. Results 105 % increase in website conversion rate. ### Williamson Triples Leads in under 90 Days Williamson Corporation is a custom manufacturer of infrared temperature sensors (pyrometers) used for process control How he helped: Launched a fully redesigned and modernized website. Created a content strategy to speak to their multiple buyer personas. Optimized their core website pages to help increase their Google search rankings. Developed a plan to align marketing and sales. The results speak for themselves: after launching their redesigned website and new marketing strategy, Williamson had their best sales year ever. Their newly redesigned website, along with their highly targeted content strategy, helped them attract the good fit leads they needed to grow. They saw a 158% increase in lead generation and a 300% increase in conversion rate. ### High-Tech Startup Launches Digital Transformation CHASM, a New England-based manufacturing firm, engineers and produces smart surfaces, flexible touch panels, conformable transparent antennas, electrochemical sensors, and transparent heaters—and that’s just a sampling of what they offer. How we helped: Successful Website Redesign Demand Generation Planning & Execution Thought leadership content planning & creation support Paid Media Management As a result of our efforts, CHASM met all of their goals. The new marketing stack was delivered in time for the largest trade show in their industry, helping the company generate more leads and booth visits than any other exhibitor—more than tripling their lead generation in support of their sales efforts. ### Clutch Awards - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/global_award_fall_2024.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/global_award_spring_2024.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/global_award_2023.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/clutch_1000_2023_award.svg) - [Clutch Award Badge](https://shareables-prod-static.clutch.co/badges/clutch_1000_2022_award.svg) ### Industry Recognitions - #1 at Top Companies in Worcester - #20 Web Design Agency in Massachussets - Top 25 PPC Agencies in Boston - #1 at Top 25 Digital Marketing Agencies in MA - #8 Best Digital Marketing Agencies in Worcester - HubSpot Onboarding Accreditation - #19 Best Web Developers in Worcester 2022 - #39 at 101 Top Brand Marketing Firms MA - 101 Top Massachusetts Brand Marketing Companies - Silver TOP Ad Agencies in the US, Ad World Master - #13 Best Seo Agencies in Worcester - #12 Best Digital Marketing Agencies in Worcester - Google Certified Partner Agency - SEO Blog - Best SEO Companies Boston - SEMrush Certified Agency Partner - HubSpot Platinum Solutions Partner ## Key Clients - Veolia - ICPG - Carbon Clean - Micatu - Agrify - Living Greens Farm - GLYNT - Flexlume - Planet Aid ## Packages ## About the Team ### Our Story We are New Perspective, a Worcester-based B2B growth marketing team with 20+ years’ experience focused on cleantech, manufacturing, agritech and SaaS. Our 100% senior staff combines strategy, content, media and HubSpot expertise to connect awareness to revenue. Guided by positivity, continuous improvement, curiosity and humble confidence, we deliver transparent processes, measurable results, sustainability leadership and proven client success. ## Locations (1) ### Worcester, MA (Headquarters) - 364 Burncoat Street - Worcester, MA 01606 - United States - 16 - 20 employees - Phone: 5087556797 ## Connections - Shalaka Teli (Gadre Infotech Pvt. Ltd.) ## Contact New Perspective Marketing [Send a message](https://clutch.co/profile/new-perspective-marketing) ### Connect on Social - [LinkedIn](https://www.linkedin.com/company/new-perspective-marketing/) - [Facebook](https://www.facebook.com/newperspectivemarketing/) - [X](https://twitter.com/npwsmarketing/) - [Instagram](https://www.instagram.com/newperspectivemarketing/)