Konstruct Digital

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Microbix

Describe what your company does in a single sentence.

Mirobix is a Canadian lifesciences company that makes a range of critical materials for the global infectious disease diagnostics industry, for diagnostic immunoassays and its laboratory quality assessment products (QAPs™). Microbix’s antigens enable the antibody tests of over 120 
international diagnostics companies, while its QAPs™ are sold to globally 
to clinical laboratory accreditation organizations, diagnostics companies, 
and clinical laboratories. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Konstruct Digital to accomplish?

• SEO
• Website Maintenance
• Search Ads

SOLUTION

How did you find Konstruct Digital?

Referral

Why did you select Konstruct Digital over others?

Referred to me

How many teammates from Konstruct Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Microbix had no focus on SEO and needed experts to guide us in the right direction. Our goals were to maximize our SERP coverage and search traffic ROI, and also capture search leads specifically in the U.S. market due to higher opportunities. The scope of the work is as follows:

• SEO: Konstruct is focused on driving non-branded search traffic to Microbix's website. The team initiated Content SEO analysis (Competitor Keyword research, gap analysis, sitemap research, keyword mapping), Technical SEO audits, Consulted on title and metadata optimizations and implemented a complete website refresh.
• Paid Media Campaign: Drive conversions from paid search traffic, specifically in the USA market. This is a new and ongoing project where Konstruct within a month's time has completed a opportunity analysis within the target market, optimized product pages, set up GMB, recommended a budget and outlined a campaign blueprint.
• Marketing Support: maintenance of the website, creating lead generation strategies, and company collateral. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Development work: Konstruct constant communication, attention to detail and technical expertise on dev tasks has made working with them on several projects feel like a breeze. 

Competitive Analysis: wanting to close the gap between our competitors:

• Microbix is ranking for 201 non-branded keywords with 58 on page 1

SEO: our goal was to increase traffic across landing pages. We saw the following outcomes between the period of Apr 1 - June 30, 2024:

• Our organic engaged sessions increase by 58% from last year
• Seeing continued growth of our tracked keywords, where the Search visibility and Share of Voice has seen an increase of 105% over the reporting period.

Conversions: our goal was to increase non-branded traffic to take action on the site .

• We saw an increase of 200% in users requesting for our company catalogue, and 44% in email link clicks
• Improvement in quality leads through proper implementation of quote forms by Konstruct helped us gain actual Marketing qualified leads. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The digital strategist (Katrine) has consistently set clear objectives, adjusted workload regardless of budgetary restrictions, documented all resources for ease, communicated weekly/monthly depending on project complexity and has gone out of her way to help us out with Paid media issues. The entire team involved, whether it was a Search focus (Joel), or, Site developement work (Jermayne), they've been incredibly supportive through this project. I have encoutered 0 late deliverables since July 2023. 

What was your primary form of communication with Konstruct Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What was impressive is how they are never out of reach. The team has managed to hop on urgent calls over their vacation, or, always had a point of contact to make sure there are no roadblocks. 

Also, each team member I've spoken to has great expertise in the subject they are talking about. It really puts you at ease because you know can truts their recommendations/ proposed strategies. 

There is also a good balance of fun and professional during our calls! 

Are there any areas for improvement or something Konstruct Digital could have done differently?

The only areas for improvement I could think of is their expertise/experience working within the life sciences industry. This is fairly new to them (or, it could also be because the products/services our company offers may be a niche), however this has not affected their ability to successfully implement every project I have worked with them on so far. This is also because they have managed to ask the right questions during every briefing call. 

BACKGROUND

Introduce your business and what you do there.

I’m the VP of development at a mobile bar service company.

OPPORTUNITY / CHALLENGE

What challenges were you trying to address with Konstruct Digital?

We needed help with SEO.

SOLUTION

What was the scope of their involvement?

Konstruct Digital has been helping us optimize our web pages for better keyword rankings. We started with an onboarding process where the team learned about our company and our needs. From there, Konstruct Digital conducted keyword research and ensured we approved they research. The team has also created content blocks for our website.

What was the team composition? 

We’ve worked with a managing partner and a senior digital strategist.

How did you come to work with Konstruct Digital?

I had worked with Konstruct Digital at a previous company and chose them again for their performance.

How much have you invested with them?

We’ve spent about $40,000 CAD.

What is the status of this engagement?

We started working together in July 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Konstruct Digital's work, our organic traffic has increased by about 50%, and our keyword rankings have improved. Overall, Konstruct Digital is doing a great job.

How did Konstruct Digital perform from a project management standpoint?

Konstruct Digital has excellent communication and provides weekly updates via email. The team consistently delivers work on time.

What did you find most impressive about them?

Konstruct Digital does a great job, and I’m using them again because I had such a good experience the first time.

Are there any areas they could improve?

I can't think there is anything Konstruct Digital can improve on.

Do you have any advice for potential customers?

I highly recommend Konstruct Digital based on their performance and professionalism. They do what they say they’re going to do.

BACKGROUND

Please describe your company and position.

I am a Manager of an industrial valves company

Describe what your company does in a single sentence.

manufactures and supplies industrial valves and process control products 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Konstruct Digital to accomplish?

• To improve digital presence
• Improve followers
• Improve engagement

SOLUTION

How did you find Konstruct Digital?

Online Search

Why did you select Konstruct Digital over others?

• Great culture fit
• Company values aligned
• Experience in B2B marketing

How many teammates from Konstruct Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Objective: 

• Collaborate with Konstruct to enhance the LinkedIn presence for Xomox & WTA by:

1. Increasing the frequency and quality of posts
2. Focusing on new product announcements
3. Driving follower growth and engagement

Content Strategy & Development:

• Develop a content calendar with a focus on:

1. Regular posting
2. Featuring new products
3. Industry insights
4. Thought leadership

• Ensure all content aligns with the brand's voice, values, and goals while engaging with the target audience. 

New Product Promotion:

• Create a dedicated campaign for new product launches with targeted posts, highlighting key features and benefits.
• Develop product-specific content that includes:

1. Case studies
2. Customer testimonials
3. Product demos

Growth and Follower Acquisition:

• Implement LinkedIn's best practices for increasing followers,
• Track and report progress, adjusting strategy based on performance insights.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We have increase 300+ followers in LinkedIn with in 9 months. 
• Posted on an average of 8 posts monthly improving our consistency by adjust the strategy every month.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The team is great on timeline and delivery of the posts. 
• They are quick to respond to requests and change accordingly.

What was your primary form of communication with Konstruct Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Konstruct Digital's unique experience in the B2B industrial area and excellent customer service were impressive.

Are there any areas for improvement or something Konstruct Digital could have done differently?

More visual posts so that text content can be shorter

BACKGROUND

Introduce your business and what you do there.

I'm the general manager of Trojan Safety Services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?

We needed help with our digital marketing.

SOLUTION

What was the scope of their involvement?

Konstruct Digital has been handling our digital marketing and creating some page content for us for new products and services. Their work has included PPC advertising and SEO to improve our Google rankings.

Initially, after a few discussions, Konstruct Digital's primary focus was to optimize our website to help us get better Google rankings. However, over the last months, we've expanded our efforts and had them shift our website to make it more recruitment-focused. The goal is to move off of Indeed and recruit more candidates directly through our website.

Konstruct Digital's SEO efforts focus on both Google and Bing, although Bing has been a small issue for us. Their PPC work also focuses on Google, we haven't addressed social media platforms yet. Moreover, their content writing services include new page design and development.

What is the team composition?

I don't know how many teammates from Konstruct Digital work on the project. Our team lead is Tryphena (Senior Digital Marketing Strategist & Manager).

How did you come to work with Konstruct Digital?

We found them through a Google search.

How much have you invested with them?

We’ve spent around $100,000 CAD (approximately $74,000 USD).

What is the status of this engagement?

We started working together around February 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Measuring the success of this project is a bit tough because our business isn't based on our website — that's not how our industry works. However, our metrics are certainly improving. Konstruct Digital stays on top of finding the best keywords and ensuring that those get used across our website. Overall, the investment we've made has been money well spent.

As for qualitative feedback, Konstruct Digital has built a nice website for us. Moreover, they must have a good team of writers because they've done a great job.

How did Konstruct Digital perform from a project management standpoint?

Konstruct Digital has delivered on time and on budget, and they communicate well with us. We use Google Docs, phone, and email to collaborate.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Tryphena has been great to deal with. She's very friendly and professional, and she's always on top of our needs.

What did you find most impressive about them?

One of the things that sets Konstruct Digital apart is that they spend a lot of time trying to understand the client's company in order to create a better product for them.

Are there any areas they could improve?

I can't think of anything Konstruct Digital could improve on.

Do you have any advice for future clients of theirs?

I don't have any particular advice.

BACKGROUND

Introduce your business and what you do there.
I'm the marketing manager for Midtown RV, a small RV dealership offering high-end luxury motorhomes. We're located in Penticton, British Columbia.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Konstruct Digital?
We had a new website developed for our company, so we needed help to start with our SEO efforts. We already had SEO campaigns running in the past, but our effort was very minimal. Therefore, we asked Konstruct Digital to step in. Our goal was to increase our website traffic, especially knowing that this was a new platform that people hadn't visited before.

SOLUTION

What was the scope of their involvement?
We've hired Konstruct Digital to manage all of our SEO. Over time, they've become our partner of choice for anything related to Google. The team has set up multiple campaigns for us to target our geographical area, using certain keywords to support our manufacturer and product-driven campaigns. Their work includes paid ads as well.

Although another company was in charge of building our new website, Konstruct Digital now works on our website to provide content optimization to each of our landing pages to help boost our SEO campaigns. Our website already had content on it, so their team has taken that content and optimized it to better suit and fulfill our campaigns.

What is the team composition?
We work with 3–4 teammates from Konstruct Digital, including Tryphena (Senior Digital Strategist), who acts as our account and project manager. Whenever I have an issue, I send it to her, and she sends it to the appropriate teammate to help with it. She's my main point of contact.

How did you come to work with Konstruct Digital?
I worked for another company as well. Through years and years of working with Konstruct Digital through that company, I just knew that they would be the right partner to bring into Midtown RV. Year after year, they've proven their worth.

How much have you invested with them?
We spend around $37,000 per year, although that price fluctuates depending on our projects.

What is the status of this engagement?
We started working together in late 2022, and our engagement is ongoing. We're now close to the two-year mark.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
We're absolutely thrilled with the services Konstruct Digital has provided us. I can definitely see more traffic and clicks coming to our website, which is what we wanted to see. The team has achieved great results, even in a downturn market. Against all odds, people are searching for RVs as much as they were before.

Thanks to the SEO content optimization and campaigns that Konstruct Digital has done for us, we've seen an increase in our engagement rate. Currently, our engagement rate is at 72%, which is up compared to last year — we're very excited about that.

Moreover, we've also seen an increase in website traffic. As mentioned, even though this is a downturn market, we used to have 1,000–2,000 visits per month, whereas we now have about 4,000–5,000 visits per month. In a high season, we've had up to 8,000–9,000 visits per month, which was previously unseen for our site.

How did Konstruct Digital perform from a project management standpoint?
The ease of working with Konstruct Digital is phenomenal, and their project management is wonderful. Tryphena is fantastic at communicating and letting me know where her team is, and I'm also really good at communicating back where my team is regarding any requested implementations.

Whenever Konstruct Digital asks us to do anything, they provide the clearest instructions on how to achieve the common goal. Their approach is invaluable when there are a lot of different things going on. It's great to have a partner who's so organized—they're on top of everything!

We mainly communicate via email. On a quarterly basis, we also have an in-person or virtual meeting to see how everything is going and what we can change. We also have regular check-ins and exchange emails almost daily.

What did you find most impressive about them?
I know where we stand on any given task or project at any point, which is commendable. It's fantastic that there's no guesswork when working with Konstruct Digital.

Are there any areas they could improve?
There's nothing Konstruct Digital could improve on. We're on a good trajectory right now, and I'm very excited to continue with the upward trend with them.

Do you have any advice for future clients of theirs?
Clearly define what your business is looking to achieve, and have open lines of communication about the goals and benchmarks to ensure that the project is progressing as you want it to. They're very flexible about what the client wants and willing to take them there. All it takes is some planning and organization on the client's end to clearly define the end goals. About 9/10 times, they have no problem getting to those goals in an effective and professional way.

BACKGROUND

Please describe your company and position.

I am the Marketing and Communications Specialist of a manufacturing company 

Describe what your company does in a single sentence.

We are a world-class electronic manufacturing services (EMS) provider enabling scalable growth of your business – in both traditional and innovative industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Konstruct Digital to accomplish?

• Website Management
• SEO
• Ads

SOLUTION

How did you find Konstruct Digital?

Online Search

Why did you select Konstruct Digital over others?

• Close to my geographic location
• Great culture fit
• Company values aligned
• Was confident they would understand our goals and growth strategies.

How many teammates from Konstruct Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• SEO - Comprehensive Keyword Research, On-Page Content Optimization, Website Expansion, Technical SEO
• Search Ads Management - Campaigns, Ongoing Optimization
• Website Management - Hosting and Maintenance

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Improved lead quality. Enhanced the quality of leads generated through targeted marketing strategies.
• CRM implementation support. Assisted us with the investment in a CRM and guided us through navigating the software.
• Efficient technical issue resolution. Addressed technical issues on our website or ads quickly and effectively.
• Increased Traffic. Achieved significant growth in website traffic through expertly managed SEO and Ads.
• Optimized content refreshes. Scheduled updated content to optimize traffic and engagement.
• Comprehensive support. Provided hands-on support throughout the entire process, ensuring transparency and continuous updates on actions taken.
• Enhanced brand relevance. Developed campaigns that increased our relevancy and brand recognition among potential customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management has been exceptional. Every deliverable has consistently been on time, often exceeding our expectations in terms of quality and creativity. They have a proactive approach to questions and inquiries, ensuring that any concerns or requests are addressed promptly and thoroughly. 
This responsiveness demonstrates their commitment to our success and makes us feel like they are a genuine part of our internal team, despite the physical distance. Their seamless integration with our workflow and their dedication to meeting and surpassing our needs have made them an invaluable partner in our projects.

What was your primary form of communication with Konstruct Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive and unique about Konstruct is their remarkable ability to adapt and thrive in diverse industry contexts without predefined buyer personas. Despite our initial lack of specific buyer profiles, I trusted Konstruct to guide us toward growth, and they delivered exceptionally.

Their team is fantastic—full of happy, motivated individuals who work hard and achieve excellent results. What truly stands out is their eagerness to dive in headfirst, even without prior industry knowledge. They asked insightful questions, learned everything they could about our field, and collaborated closely with us whenever they had uncertainties. 
This proactive and inquisitive approach resulted in deliverables that consistently exceeded our expectations. Their dedication, adaptability, and team spirit make them a standout partner.

Are there any areas for improvement or something Konstruct Digital could have done differently?

While my experience with Konstruct Digital has been overwhelmingly positive and I don’t have any specific areas for improvement, continuous growth is always beneficial for any partnership. One potential area for further enhancement could be the exploration of even more innovative marketing strategies and technologies as they become available. Staying ahead of industry trends can ensure we continue to achieve exceptional results. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of an IT Managed Service Provider.

Describe what your company does in a single sentence.

We offer 24/7 white-glove managed cloud services to Canadian businesses.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Konstruct Digital to accomplish?

• Improve our organic search ranking.

SOLUTION

How did you find Konstruct Digital?

Referral

Why did you select Konstruct Digital over others?

• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Konstruct Digital were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Conducted a thorough website audit and competitive analysis to identify areas for improvement 
• Developed and implemented a comprehensive SEO strategy, including keyword research, on-page optimization and other activities. 
• Created and optimized content for the website, including blog posts and landing pages, to improve organic search ranking and drive traffic 
• mplemented tracking and analytics tools to monitor website performance and identify opportunities for further optimization 
• Developed a digital strategy to help generate awareness and leads, including social media advertising and other marketing initiatives. 

Key deliverables focused on: 

• Increased website traffic and higher search engine rankings for targeted keywords 
• Improved website engagement and reduced bounce rate 
• Increased lead generation and conversion rates through targeted marketing initiatives (i.e. PPC, social media etc.) 
• Improved brand awareness and visibility through social media channels and online advertising

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased website traffic and higher search engine rankings for targeted keywords
• Improved website engagement and reduced bounce rate 
• Increased leads generated and conversion rates through digital targeted marketing initiatives 
• Improved brand awareness and visibility through social media channels and online advertising

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Based on my experience with the agency, I found their project management to be exceptional. They consistently delivered items on time and were always very responsive to my needs. They provided weekly updates and held weekly meetings to ensure that everything was on track and any issues were addressed in a timely manner. 
Additionally, they used a Slack channel to ensure that they were able to respond to any inquiries or issues immediately. Overall, I found them to be very on-top of projects and very easy to work with.

What was your primary form of communication with Konstruct Digital?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What I found most impressive about Konstruct was their range of skills and expertise, including their SEO expertise and digital marketing depth. They were highly responsive to any inquiries or issues I had, and kept me updated throughout the campaign/project planning process. 
Their communication skills were excellent, and they were proactive in identifying potential problems and providing sound solutions. Overall, I would recommend this Konstruct to anyone looking for a reliable and professional partner for their digital marketing or SEO needs

Are there any areas for improvement or something Konstruct Digital could have done differently?

While there are always areas of improvement with any agency, nothing specific really jumps off the page for me when it comes to Konstruct Digital. Overall, I found them to be highly professional, reliable, and skilled in their work. They delivered on their promises and provided good value for money.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Lexus of Calgary

Describe what your company does in a single sentence.

Lexus of Calgary is a local family-owned business rooted in the Calgary, Alberta community since 1990, dealing with Lexus and off-makes pre-owned inventories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Konstruct Digital to accomplish?

• To get more on-line traffic
• More conversions that lead to more footfalls at Dealership
• Increase the online presence

SOLUTION

How did you find Konstruct Digital?

Online Search

Why did you select Konstruct Digital over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Konstruct Digital were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for Konstruct Digital encompasses a wide range of services. This includes website evaluation, redesign, search engine optimization (SEO), PPC management, content creation, and many more services. Their services have contributed to achieving various objectives, such as enhancing website performance, increasing traffic numbers, and fostering brand growth by generating qualified leads through data-driven search marketing strategies. 
Additionally, they have played a crucial role in doubling site traffic for clients' customers within a year, highlighting their expertise in delivering tangible results across diverse digital projects.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They have been successful in helping us achieve our web performance goals and increase our site traffic numbers. We can see more click-through rates from campaigns and eventually, everything resulting in an increase in overall sales.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It is very clear that Konstruct Digital has a robust project management system in place, which we at Lexus of Calgary greatly appreciate. They keep us well-informed and are easily reachable through various communication channels like phone/email/virtual platforms. Their ability to meet deadlines and promptly address our needs is commendable. We believe these qualities make them an excellent choice for any digital marketing needs.

What was your primary form of communication with Konstruct Digital?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Konstruct Digital consistently impresses with its open and effective communication channels, including Zoom, emails, and Google Drive. Our experience working with them has been seamless from the very beginning of our partnership, and we have found their commitment to be exceptional. 
From our perspective at Lexus of Calgary, their remarkable communication skills and well-structured project management system set them apart and make them a top choice for your digital marketing needs. Their approach aligns perfectly with our dedication to providing quality service.

Are there any areas for improvement or something Konstruct Digital could have done differently?

In our experience working with Konstruct Digital, we found their services to be quite efficient and reliable. However, as with any partnership, there is always room for improvement. But their current services have been highly satisfactory. It is important to note that at this stage, it might be too early to comment on any areas for improvement from our side as we are currently quite happy with the results they have delivered.

BACKGROUND

Please describe your company and position.

I am the Managing Director + Head of People of Velvet Theory Inc.

Describe what your company does in a single sentence.

Marketing, Advertising and Brand Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Konstruct Digital to accomplish?

• To attend to all digital marketing needs for our mutual client

SOLUTION

How did you find Konstruct Digital?

• Referral

Why did you select Konstruct Digital over others?

• Close to my geographic location
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Konstruct was engaged to take on all digital marketing needs for our mutual client. We began with a focus on re-evaluating the current website to migrate it from the previous host before diving into a re-platforming and redesign. Since then we continue to work on the updates to the website and explore PPC opportunities for the client and their product lines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The client has seen monumental success in their SEO rankings from previous maintenance and hosting partner. We continue to build monthly traffic numbers and achieve set out goals for web performance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It has been seamless to work with Konstruct from the onset of our relationship. Their weekly touchpoints keep everyone, client included, up to date on progress, upcoming work, and roadblocks that allow for ongoing and open communication with all parties. Konstruct Digital continues to impress us with their knowledge and ability to push themselves further for the benefit of the client.

What was your primary form of communication with Konstruct Digital?

• Email or Messaging App

What did you find most impressive or unique about this company?

We have found this relationship to be organic, educational and fun. They align well with our values as a business and continue to always put the client first in their decisions. It's been great getting to know them, and we look forward to a long working relationship with their team!

Are there any areas for improvement or something Konstruct Digital could have done differently?

We have had a great balance of support in this relationship. When we are behind they push us forward to timelines and project milestones, and likewise for us pushing them.