Widelab

BACKGROUND

Please describe your company and position.

I am the CMO of a cybersecurity software company.

Describe what your company does in a single sentence.

We are a cybersecurity software vendor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Animation Describing New Vulnerability
• Marketing Collateral
• Social and Web Images and Design
• Trade Show Booth Design

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

• High ratings
• Good value for cost
• Referred to me

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Almost too many to describe:

• Animation video (3 min) explaining a very complicated cybersecurity concept
• Multiple, multiple marketing collateral assets
• Social graphics and other graphics for marketing use
• Presentation design, including the corporate pitch
• Booth and banner design for events and conferences.
• And more!

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

There were multiple measurable outcomes - all were aligned with our goals and the work was excellent.  Very pleased.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very, very responsive.  Sometimes, there is a major time difference between the requestor of the work and WideLab - but there was absolutely no noticable impact.  They responded immediately, did the work very quickly, and provided clear timelines for completion.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We’ve partnered with Widelab for a variety of design needs, including social media graphics, animations, marketing collateral, and trade show booth designs. Their team consistently delivers high-quality work that aligns perfectly with our vision. They're not only responsive and communicative but also adept at translating our ideas into impactful visual solutions. Their professionalism and creativity make them a standout partner in the design space. 

Are there any areas for improvement or something Widelab could have done differently?

Nope.

BACKGROUND

Please describe your company and position.

I am the CEO of a municipal communication platform

Describe what your company does in a single sentence.

Municipal communication platform.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• UI design

SOLUTION

How did you find Widelab?

Dribbble

Why did you select Widelab over others?

Design taste/quality

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged Widelab to do all the UI design of our platform. We provide detailed UX stories and they design the UI for the various screens and breakpoints (desktop, tablet, mobile).

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Each morning, we review work that has been done on Figma. We provide feedback via comments on Figma, and our designer would implement the changes, or request clarifcation. Our measure of successful was 1) did the designs match our UX stories and 2) did the speed of design match our expectations. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall, the project has been management very well. Communication has been good and our design has done a great job at really thinking through the UI/UX to make sure it's as good as it can be. We've had a great working relationship.

What was your primary form of communication with Widelab?

Email or Messaging App

What did you find most impressive or unique about this company?

First, their design, taste, and quality match our expectations. Second, they're organziation on Figma and the design system has been excellent. 

Are there any areas for improvement or something Widelab could have done differently?

There was only one period, during the holidays, that we wish communication was better. There was some working being done on documentation and the design system that we didn't fully understand or get regular updates on. But as we've designed certain features, our day-to-day work and collaboration has been great. 

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of a software company 

Describe what your company does in a single sentence.

Software for Compliance & Marketing Professionals at Financial Institutions

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Implement new branding on our webiste
• Overhaul and update our website

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work for the website redesign project with Widelab involved a complete overhaul of our company’s existing site to align with new branding, expanded content, and enhanced storytelling. This included integrating updated visual and messaging guidelines, improving user experience with a modern, responsive design, and showcasing the company’s growth by adding sections for new products, features, and case studies. The project also includes building the site using Figma, integrating necessary tools and features, and performing comprehensive testing for functionality and accessibility. The final deliverables included a fully functional webiste. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Great communication

Great design

Beautiful new website

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Widelab demonstrated exceptional project management throughout our website redesign process. They were highly organized and reliable, consistently providing accurate time estimates for each phase of the project. Their ability to set realistic timelines ensured that we remained aligned on expectations and progress. Additionally, their transparent communication was a standout feature—they promptly flagged any tasks or requests that fell outside the original scope, clearly explaining the implications for time and budget. This proactive approach allowed us to make informed decisions and avoid surprises, fostering a smooth and collaborative experience. Their professionalism and clarity in managing the project timeline and scope contributed significantly to the success of the redesign.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their communication and transparency was great. Very pleased with their design services. Appreciated the straight forward pricing model. 

Are there any areas for improvement or something Widelab could have done differently?

None. 

BACKGROUND

Introduce your business and what you do there.

I’m the fractional CMO, so I am the effective head of marketing for an imaging technology company based in Durham, North Carolina. We develop microscopes, hardware, and related imaging software to analyze images captured by the microscope. Basically, we operate in the biotechnology and tooling space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Widelab?

Initially, we needed help with deck design.

SOLUTION

What was the scope of their involvement?

At first, Widelab designed our investor PowerPoint decks. Later, we decided to engage them for a full website refresh. They worked on the site's UX/UI design using Figma, helped us create wireframes, and conceptually discussed the content we desired and determined in what format. They then designed the website and implemented it in Webflow.

What is the team composition?

We worked with three people, their main three key internal resources. We worked with a UX designer, another designer, and a developer from Widelab.

How did you come to work with Widelab?

They were a referral from a designer.

How much have you invested with them?

We spent between $10,000–$50,000.

What is the status of this engagement?

We started working with them in October 2024, and the website went live in January 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We showed investors Widelab's design deck, and they were really impressed with the design. Widelab did such an incredible job on this that we decided to invest in the website refresh with them, even if it wasn't originally planned this way.

We gave them six weeks to do this refresh. They worked through the holidays, which made them stand out as partners. Finally, they successfully implemented the UX/UI design and delivered the website. They got it done! It went live last week. Overall, the team did an incredible job and completely elevated our brand.

How did Widelab perform from a project management standpoint?

It's worth noting that they hit very aggressive deadlines. They were all fantastic. I have a lot of experience in website design, so the experience was quite collaborative. We mainly worked in Figma and communicated via Slack, video calls, and email.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I want to give a shout-out to Weronika. At some point, we talked about the hero section of our homepage, and even though we gave vague directions, she quickly grasped what we wanted. She then sent an incredible design iteration, which honestly surprised me. She was really responsive.

What did you find most impressive about them?

They were responsive and easy to work with. The whole process was seamless. They were amazing, and I honestly plan to continue working with them indefinitely.

Are there any areas they could improve?

There’s nothing they can improve on.

Do you have any advice for potential customers?

Work relationships such as this are successful because both sides are very responsive. So, be responsive to Widelab and engage with them in a way that sets a cadence of speedy, respectful, and thoughtful back-and-forth. That will hopefully help you move quickly and efficiently.

BACKGROUND

Please describe your company and position.

I am the VP of R&D of a software company 

Describe what your company does in a single sentence.

We create infrastructure for customer data protection, built for developers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Generate a design language for the SaaS
• Apply design language on many screens
• Simplify the UX of one or two screens

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

• Pricing fit our budget
• Referred to me

How many teammates from Widelab were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Design language for the entire Vault SaaS with dark and light themes
2. Apply design on all major screens: Vaults, logs, collections, users, etc.
3. Design login/logout from the platform in Auth0 that does the SSO
4. UX replacement concept for the new and edit collection

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Widelab delivered Figma designs that we could apply. In addition, they also provided one HTML with all the design for an external system (custom univeral login within Auth0).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was responsive and proactive and a pleasure to work with. Widelab tried to accomodate to our needs even when our main developer over there had severe health issues.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The results areof very high quality.

Also notable that Widelab was always very cooperative in providing more options or changing designs once we realized something didn't work there.

Work is organised and delivered in a professional manner.

Are there any areas for improvement or something Widelab could have done differently?

I think the initial stages for the customer research and personas were done well but could have taken less time. Our product is still small and young and the research that was done was more suitable for an enterprise than a small startup. So, while they should get kudos for the serious approach, sometime in certain cases you can cut a few corners to move faster.

BACKGROUND

Please describe your company and position.

I am the VP Marketing of Pynt

Describe what your company does in a single sentence.

API Security Testing

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Website design
• Graphic Design for Marketing assets

SOLUTION

How did you find Widelab?

Other

Why did you select Widelab over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We started our collaboration working on designing reports and assets for download. This project already aimed to expand the visual language of existing brand. Then we moved on to redesigning our website gradually. This step further expanded Pynt’s brand and proposed it’s refresh and a more modern feel to the site itself, which was further used on the following marketing assets and provides a point of reference for future materials.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Innovative, modern and and smart design contributes to (1) our brand reputation (2) direct results on results on our assets adoption - more likely to generate leads with well-designed assets and ads. (3) Time-to-value - Widelab helps us move fast and are perfect for high-pace growth companies

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We communicate with the Widelab team via Slack and a task management tool.

Their project management stands out for its directness and efficiency. Deliverables consistently meet deadlines, and the communication experience is both pleasant and responsive to my needs. It's evident that the team prioritizes delivering the best possible results for the project.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Widelab is the best partner:

1. They deliver high quality work: the results are not average or good - the outcomes are top notch.
2.  They deliver on time: for growth companies time is of essence, and the team's speed is remarkable.
3. Agile, flexible, creative and professional: There's nothing you can't achieve with the team, if you need a slight facelift, or a full blown rebrand, animations, product marketing designs, web design and print design etc. And always in high standards and professionalism.

Are there any areas for improvement or something Widelab could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the VP Product of BIScience

Describe what your company does in a single sentence.

Digital marketing intelligence

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Enhance our platform's clarity and attractiveness through redesign efforts.
• Ongoing design and define new features while ensuring consistent usability and UX.
• Consistently enhance features and functionalities for intuitive user experience.
• Improve design workflows by implementing an efficient design system.

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

Good value for cost

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We collaborated with Widelab as our product design services, focusing on designing our B2B platform.

This collaboration included:

• Design research
• Concept designs and ideation
• Feature design 
• Prototypes
• Design system

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’ve implemented the feature design into our system, improving usability and uer engagement.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team collaborated over Slack and Figma comments, while tasks were managed in Notion.

We also hold a weekly alignment meeting as well as ad-hoc meetings when needed.

For every initiative, we brainstormed together, providing feature requirements and user data, while Widelab team was responsible to translate those into actual platform designs.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their ability to provide end-to-end design services, UI, UX, and more if needed.
Being responsive to the customer needs and demonstrated flexibility to ensure high-quality outcomes.

Are there any areas for improvement or something Widelab could have done differently?

Quarterly check-in meeting with the customer to discuss previous quarter feedback and learn about the upcoming quarter plans and goals.

BACKGROUND

Please describe your company and position.

I am the Director of Marketing of Flow Specialty

Describe what your company does in a single sentence.

Insurtech

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Design Logo
• Design and develop website

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

Company values aligned

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Logo Design 
• Website Design and Development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Enhanced Brand Perception: The redesigned logo and website received overwhelmingly positive feedback from our stakeholders, clients, and customers. This positive reception contributed to an enhanced brand perception, positioning us as modern, professional, and innovative in the eyes of our target audience. 
• Increased Website Engagement: Following the implementation of the new website design by Widelab, we observed a noticeable uptick in website engagement metrics such as page views, time spent on site, and decreased bounce rates. This indicated that the design changes resonated with our audience and improved user experience. 
• Streamlined Processes: Additionally, the collaborative approach and professionalism exhibited by Widelab throughout the project resulted in streamlined processes and efficient project management. Timely communication, adherence to deadlines, and proactive problem-solving minimized delays and ensured the project progressed smoothly from start to finish.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Widelab's project management was exemplary, characterized by their commitment to timeliness, proactive communication, and responsiveness to our needs. 

• Timely Delivery: Widelab consistently delivered project milestones and items on time, adhering to established timelines and deadlines. Their punctuality ensured that the project progressed smoothly without unnecessary delays, allowing us to stay on track with our objectives and timelines. 
• Proactive Communication: Throughout the project, Widelab maintained open and transparent communication channels. They provided regular updates on the project status, promptly addressed any concerns or questions that arose, and kept us informed of any potential challenges or changes. Their proactive approach to communication instilled confidence and trust in their ability to manage the project effectively. 
• Responsiveness to Needs: Widelab demonstrated a keen understanding of our needs and priorities, and they were highly responsive to our feedback and requests. Whether it was implementing design revisions, addressing technical requirements, or accommodating last-minute changes, they always responded promptly and professionally. Their willingness to listen and adapt to our needs ensured that the final deliverables met our expectations and requirements. 

In summary, Their project management was characterized by punctuality, proactive communication, and responsiveness to our needs. Their commitment to delivering high-quality work on time and addressing our concerns effectively contributed to the overall success of the project.

What was your primary form of communication with Widelab?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive and unique about Widelab was their exceptional project management practices coupled with their remarkable creativity. Not only did they excel in delivering projects on time and with precision, but their team also demonstrated a remarkable level of creativity, consistently coming up with exceptional ideas that elevated our project to new heights. 

Their innovative approach to design solutions brought fresh perspectives and insights, enhancing the overall quality and impact of our project. Widelab's ability to blend creativity with efficiency truly set them apart, making them an invaluable partner in achieving our goals.

Are there any areas for improvement or something Widelab could have done differently?

They were just perfect.

BACKGROUND

Please describe your company and position.

I am the Head of SW Product Management of Scheidt & Bachmann FCS GmbH

Describe what your company does in a single sentence.

Scheidt & Bachmann Fare Collection Systems is a leading provider of system solutions that make using public transport easy. In partnership with transport operators around the world, we are committed to making travel as pleasant and stress-free as possible for passengers. 

We combine the innovative products and services of our brand, FareGo, with the unique expertise of our international team. The result is reliable, intuitive, and forward-looking fare collection systems that help make sustainable mobility accessible to everyone.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?
Widelab was hired by Scheidt & Bachmann Fare Collection Systems to provide UX/UI design services for a web-based application that allows station staff of transport operators to manage fare gates for public transportation. Widelab was fully responsible for the UI/UX design of the application.

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved both UX and UI aspects. In the initial stage, the UX Designer conducted an analysis of our and the different users' needs and prepared wireframes in continuous collaboration with us. We had two meetings per week during which we exchanged knowledge to inform the UX Designer's wireframe creations, and we provided feedback. After completing the UX phase, we moved on to the UI phase. 

During the UI phase, the Project Manager conducted interviews regarding the brand that would be applied to the project. We established where we could go beyond the brand and defined the color requirements for the project. 

Since our target audience operates in specific conditions, accessibility was particularly important. We successfully achieved this goal in the second phase, where the UI designer worked on the wireframes. Additionally, we continued to communicate twice a week through calls until we achieved the desired outcome.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project achieved several outcomes that demonstrate progress and success: 

• User-Friendly Design: Thanks to the detailed UX phase, we were able to create a user-friendly flow for the application. Despite its highly technical nature, the product needed to be straightforward and easy to comprehend. Users, who operate in challenging lighting and noisy conditions, will be able to navigate the application effortlessly, ensuring quick access to all necessary information and actions. 
• Improved Accessibility: Considering the specific working conditions of the target audience, accessibility was a major focus. The UI phase successfully addressed these challenges, making sure that users could interact with the application without difficulty, even under demanding circumstances. 
• Enhanced Safety: Given the safety requirements, it was crucial to provide users with a clear and intuitive interface to avoid potential hazards. The project achieved this goal, ensuring that users could easily access all essential information and perform necessary actions in a safe manner. 
• Engaging User Experience: The application's design suggested a visual hierarchy that guided users effectively, directing their attention to the most important elements. This resulted in an engaging and satisfying user experience. 

Overall, the project successfully met its biggest challenge, creating a technically complex yet user-friendly and accessible application.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The workflow between our team and theirs was highly effective. The project management process was well-prepared, emphasizing communication, feedback, and accessibility. Both the Designers and the Project Manager were readily available to us throughout the entire project, promptly responding to messages and addressing requests. 

We maintained contact through two weekly calls, and they also provided written updates, ensuring that we were always informed about the project's progress. Moreover, the Project Manager kept us informed about the planned completion dates for each stage, and the project was completed ahead of the initial roadmap's predictions. This effective communication and proactive approach resulted in a successful collaboration, allowing the project to be completed earlier than expected.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Firstly, the Project Manager orchestrated the project's flow exceptionally well, giving us a sense of control and transparency throughout the entire process. This allowed us to stay on top of the project's progress and have a clear understanding of its development. 

Secondly, the designers dived into the specific problem domain very well and presented ideas that went way further than the original design. They delivered a modern, clean, and up-to-date design that adhered to the latest standards, showcasing their creativity and expertise. We would like to mention especially Kinga, the UX Designer. She conducted in-depth interviews, ensuring a thorough grasp of the requirements. 

Kinga was always well-prepared for our calls, and her proactive approach led to continuous improvements and better solutions. With her excellent analytical and organizational skills, she structured and sharpened the design and was key to creating a better application than we originally thought we could get. Besides that, it was easy and always a pleasure to work with her. 

Overall, they demonstrated professionalism, creativity, and a strong commitment to achieving the best results for the project. Their collaborative and supportive approach made the entire process enjoyable and productive.

Are there any areas for improvement or something Widelab could have done differently?

None we remember.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Prowly

Describe what your company does in a single sentence.

SaaS for Public Relations professionals

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widelab to accomplish?

• Outsourcing of development for marketing projects
• Web design for marketing projects

SOLUTION

How did you find Widelab?

Referral

Why did you select Widelab over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Widelab were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We've had an ongoing cooperation with Widelab for a few years now, with their team supporting us in everyday front-end development needs for marketing projects, as well as web design and UX/UI. They have helped us with building our new website from scratch, starting with the designs, CSM, development etc. Summary of deliverables: web design, UX/UI wireframes, front-end development, CSM system

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The ongoing cooperation allows us to make changes to our website without any delays and very quickly - the dev team at Widelab is always very responsive and delivers changes in a swiftly manner. If there are any bugs/errors they investigate deeply and never leave us without info on the progress of work. Our new website already has a higher conversion rate to a trial.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They always delivered their work on time and have been very responsive and reactive to any situations when quick help was necessary.

What was your primary form of communication with Widelab?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We appreciate their great communication, responsiveness, pace of work, flexibility, and attention to detail. I have worked with hundreds of vendors over the years in my marketing career and Widelab stands out as top 1 in all of these qualities.

Are there any areas for improvement or something Widelab could have done differently?

We had a short period of time when we worked with a person who was a junior and a lot of work slowed down and that person struggled with many tasks. But once we spoke about the issues with the managers, we were quickly provided with help from a senior developer who has been working with us ever since.