Disruptive Advertising

BACKGROUND

Please describe your company and your position there.

I am the owner of a small costume manufacturing company that markets B2B and B2C.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

With our B2B business on a successful streak we decided to branch out and build us our own website and enter the retail market. We hired several companies to help with this task but ultimately have landed on Disruptive as the best fit for us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We chose Disruptive because they were local, had a great track record, were highly recommended through networking and when we met them we felt the personalities of the team assigned to us were a great fit for our team.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Disruptive is overseeing all of our marketing ads on all social platforms including Facebook, Instagram, TikTok and Google. We meet weekly with the Disruptive team assigned to our company. Each team member has their own specialty and they review how things are going in their area. We strategize together as a team on how we can continue growth forward each week. Kalin oversees everything as the project manager and is also highly skilled in the number analysis. He utilizes a power point each week to keep us up to date on trends and goals.

How many resources from the vendor's team worked with you, and what were their positions?

Our team consists of Kalin who oversees everything and also analyzes all the stats. Wyatt is the team lead for social platforms like Facebook and Instagram. Sarah is over everything Google. Annie is over all graphic design and the overall branding and look of the marketing materials. Together they make a dynamic team that we love working with!

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our company has seen significant growth in the last 18 months that we have been working with them. Even through some economic downturns, they continue to help us move onward and upward.

How effective was the workflow between your team and theirs?

Working with the Disruptive team is very easy. They are quick to respond to all emails and calls. They treat our company like it is their own company and even when traveling, holidays and other situations that take them away from regular office hours, they still are on call and ready to help when needed. They're excellent at keeping us on task and a great resource for maintaining organized and communicated timelines.

What did you find most impressive or unique about this company?

In comparison to other companies we have worked with, we get a whole team! This is huge! Everyone knows their area, everyone works fluidly together. We love the team at Disruptive.

Are there any areas for improvement or something they could have done differently?

We love Disruptive and only wish we could branch out in more areas in their company like email marketing. We have not been able to do that so far due to cost restraints but that is mostly because we have a very economical way of doing it and we have had a hard time taking the leap.

BACKGROUND

Please describe your company and your position there.

Smarty is a leader in location data intelligence. Our customers use our services in address validation, address autocomplete, and geocoding. On average, our services validate over 2.5 billion addresses a day. I'm the Head of Marketing.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We work with Disruptive Advertising to manage our Google Ads PPC campaigns.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were interested in working with a company with expertise in driving revenue through PPC.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We have worked with Disruptive for a few years for ongoing services. We have regular weekly coordination calls to evaluate our Google Ads performance and strategize for long-term success as well as immediate results.

How many people from the vendor's team worked with you, and what were their positions?

We've worked with a number of individuals at Disruptive over the years. On an ongoing basis, we mainly work with 2 individuals and they pull in others as needed. The two are an Account Executive and a Marketing Consultant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Disruptive has learned our business well and is very responsive to our needs and requests. They also offer great advice on the best approaches to PPC to have helped us grow our business. This year alone we've been doubling our PPC results.

Describe their project management style, including communication tools and timeliness.

Disruptive seeks to thoroughly understand our objectives as well as our product offerings. They communicate clearly through conference calls and email.

What did you find most impressive or unique about this company?

Disruptive Advertising employees are very respectful and instructive. We look to them for expertise and they deliver - but not in a way of superiority. They help us grow in our knowledge and effectiveness by teaching us along the way.

Are there any areas for improvement or something they could have done differently?

Disruptive has made some mistakes on our PPC campaigns, but they are very quick to admit fault, remedy the situation, and get us back on a growth track.

BACKGROUND

Please describe your company and your position there.

I am the digital marketing manager for Arena Solutions, a company that sells cloud market solutions for PLM & QMS.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

As we rapidly expand, we hired on the Disruptive team to help manage our PPC campaigns for Google/Microsoft/LinkedIn - not only in Domestic but we recently had them manage all of our International efforts as well.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was not on board when we decided to work with Disruptive specifically but I do know they came highly recommended from a previous client who worked with them.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The Disruptive Team has managed all of the strategy, execution and reporting on our Google, Microsoft & LinkedIn ads since I've been in seat. We meet biweekly to discuss upcoming projects, campaigns and what key deliverables are needed in order to meet our pipeline goal.

How many people from the vendor's team worked with you, and what were their positions?

We worked with an account manager and 2 marketing consultants who managed the individual platforms.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We recently launched a new restructure for both LinkedIn & Google which was initiated by the Disruptive Team as an effort to increase our conversion efforts and further optimize our account. Since launching this past month, we have seen great success so far. I'm looking forward to to the future success we see as a result of this transition.

Describe their project management style, including communication tools and timeliness.

Disruptive has been great at meeting deadlines and staying in contact throughout projects. We mostly use email to communicate and they respond in a timely matter and help efficiently manage the many changes we have coming our way.

What did you find most impressive or unique about this company?

When I first started working with Disruptive, I was impressed not only with their industry knowledge but with their attention to detail when it came to our account and getting to know what our customers will respond to via digital ads. They are always willing to take on any new task with a positive attitude while managing many other priorities.

Are there any areas for improvement or something they could have done differently?

I'd love if they used data to bring new creative ad / campaign ideas to the table that they believe our customer would respond best to based on historic data.

BACKGROUND

Please describe your company and your position there.

I am the assistant marketing manager for a Texas based nonprofit called the Texas Home School Coalition. We are a membership based organization that provides assistance to parents and homeschoolers in the state of Texas.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We had a small marketing team with little experience and waned to grow our brand name and membership numbers. We hired Disruptive Advertising to assist us with advertising campaign development and email based lead generation funnels.

SOLUTION

How did you select this vendor and what were the deciding factors?

We reviewed multiple advertising agencies and met with a few to discuss budget and deliverables to determine if they would be a good fit for us. Not only were the staff members incredibly friendly and understanding of our goals, they also went above and beyond to make sure our needs were met.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

After the discovery phase, where Disruptive Advertising reviewed our branding materials and overall goals, they outlined some key campaigns that they believed would be beneficial to our company. Those campaigns included creating advertisement on social media platforms, creating the content for those ads, setting up workflows in HubSpot and integrating our mailing list into those workflows.

How many resources from the vendor's team worked with you, and what were their positions?

We currently have an account manager, digital ad specialist, and a marketing consultant.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The lead generators they set up have had an incredible ROI. Since working with them, our marketing contact list has doubled.

How effective was the workflow between your team and theirs?

We have meetings twice a month to discuss progress on current campaign goals, a quarterly meeting to discuss big picture goals, and whenever we have questions they have been very responsive.

What did you find most impressive or unique about this company?

They provide everything we need to assist us in our marketing campaign efforts. They have incredible staff that is always willing to help with anything we need and they are very knowledgable in what they do.

Are there any areas for improvement or something they could have done differently?

It took a little while to ensure they had a good understanding of what we did/what we offer. A little more research into our organization could have helped them with that issue but even then it didn't take long to correct.

BACKGROUND

Introduce your business and what you do there.

I’m VP and partner at Phone Ninjas. We offer phone and web sales training to automotive dealerships.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We wanted more customers and conversions.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising helps us with our overall digital strategy. Their services include managing social media content, creating and managing Google Ads, developing and managing marketing plans, and creating marketing strategies. They’ve also done competitor research and identified different keywords to use in our campaigns. Additionally, they’ve identified areas of improvement in our website not only to attract more customers but to keep them on our site longer.

The platforms that Disruptive Advertising manages for us include our website, Facebook, Twitter, Instagram, and LinkedIn. They also handle our Google My Business and Google Ads accounts. The content they launch is both paid and organic, including blogs with different topics to leverage, which they then use to create infographics and other collateral.

What is the team composition?

I’ve worked with around five people from Disruptive Advertising. Whenever I need to add something new to our efforts, they bring in a specialist in that area; they have specialists for everything.

How did you come to work with Disruptive Advertising?

I found them on Google. After that, I researched them, vetted them, and called some references who had worked with them. Ultimately, we decided to move forward with them.

How much have you invested with them?

We’ve spent around $50,000.

What is the status of this engagement?

We started working together in January 2022, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

After launching our first Google Ads campaigns, we immediately saw a 40% increase in the type of leads we wanted, including demo and mystery shop requests. We were able to convert at our normal conversion rate, which was very strong by itself. In other words, they added top-quality opportunities to our top-more funnel without compromising our conversions. Thus, I was pleasantly surprised and impressed.

How did Disruptive Advertising perform from a project management standpoint?

We communicate via email and virtual meetings.

What did you find most impressive about them?

Disruptive Advertising takes a holistic approach to our digital advertising strategy.

Are there any areas they could improve?

No.

BACKGROUND

Introduce your business and what you do there.

I’m the content and marketing manager of a company that sells parts and offers repair services for floor care equipment.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

We required online advertising services.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising is in charge of our online advertising, which includes PPC, social media marketing on Facebook, email marketing, and, more recently, Amazon marketing. They create content for the campaigns and manage them, create email templates, and automate the email marketing campaigns. Regarding our PPC efforts, we focus on Google Ads and Facebook Ads, and we recently started our Bing advertising efforts as well.

What is the team composition?

We work with Derek (Enterprise Account Manager), who manages our account overall; Scott (Senior Marketing Consultant), who manages our ad budgets; Andrew (Marketing Consultant), who handles our email marketing; and Jesse (Enterprise Marketing Manager) and Colby (VP of Client Services), who help with Amazon marketing.

How did you come to work with Disruptive Advertising?

Disruptive Advertising was already working for my company when I took over my current position, so I don’t know how they found them.

How much have you invested with them?

We’ve spent between $50,000–$100,000.

What is the status of this engagement?

We started working with Disruptive Advertising around December 2018, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our ROAS is currently at about 4X–5X, and we’ve also seen an increase in our lead generation and conversion rates.

How did Disruptive Advertising perform from a project management standpoint?

Disruptive Advertising is great at meeting deadlines and staying within budget. At the beginning of each month, they provide a strategy based on our goals, and we have weekly meetings throughout the month to review where we stand compared to those goals.

For project management, we use a data studio tool that Disruptive Advertising created for us, where we can see and manage our performance. Additionally, we communicate via email and Google Meet.

What did you find most impressive about them?

Disruptive Advertising’s responsiveness is their main strength. They’re very receptive to our ideas and very good at explaining everything in detail.

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

Be open to the ideas that Disruptive Advertising brings to the table.

BACKGROUND

Please describe your company and your position there.

I am the marketing specialist over the email program at a B2B SaaS company in the financial sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

We wanted to build an email nurturing program for our prospects, helping to improve our funnel and conversions. We hired Disruptive to advise on our strategy and create emails, workflows, and improve our lifecycle.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched online and recieved quotes from three agencies. After deciding Disruptive was our top choice, we met with three previous clients, who were happily referred to us from the team. Even though these clients parted ways, they all provided promising reviews. We appreciated the transparency from the company and willingness to connect us with people who would give their honest opinion. In the end, we knew they were the clear choice.

Describe the project in detail and walk through the stages of the project.

They first did an audit of our current email program, marketing and sales funnels, lifecycle process and CRM tagging. They provided us with a map outlining our current process and presented ideas for ways to improve and add on to what we were already doing. We had consultation meetings with various teams until a clear path forward was established.

We met weekly, with one meeting a month dedicated to outlining the next month's strategy and reviewing performance from the items already in place. We worked on a monthly basis, adjusting our goals and deliverables as needed. They were very communicative throughout the process and provided quality work.

For our email program, we would meet to discuss the goal of the email, how it would build upon our current program, and what the design would be. They would then present the draft which I would edit or approve. Disruptive would implement this email in our CRM and create the corresponding workflows. The process was easy and timely.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager and lifecycle specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our marketing and sales teams used the email program to help move leads through the funnel. Our goal was to convert prospects to scheduling time with our sales team. The email program in place resulted in a 6% conversion, much higher than current industry standard.

How effective was the workflow between your team and theirs?

We had four meetings a month, with deliverables for the month outlined in the first meeting. We communicated on a day-to-day basis through email and they would let me know well in advance of any schedule changes or conflict. Communication was timely and succinct and deadlines were always met on time.

What did you find most impressive or unique about this company?

The marketer we worked with was always up-to-date on the latest trends in the market and was happy to provide us information and education as soon as possible. She adjusted our program for seasonality premptively and did a great job making sure the health and efficacy of our program was top notch.

Are there any areas for improvement or something they could have done differently?

I would have liked there to be a content writer on the team. The copy in the emails they wrote was all directly pulled from our own marketing materials. It would have been nice to have a different opinion consulting on best practices for positioning our brand. The team is full of industry experts in every area including lifecycle management, design, lead generation, etc, but not content writing.

BACKGROUND

Please describe your company and your position there.

I am the owner of a small online specialty hardware store.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising?

I hired disruptive to make sure I had no worries with my companies advertising. I have a lot to worry about and this is one thing that never has to cross my mind.

SOLUTION

How did you select this vendor?

I chose to keep working with disruptive after the purchase of the business as their track record showed just how much business it brought the company.

Describe the scope of their work in detail.

Disruptive and Joey take care of all the advertising for my company. They make sure my products on my website are always the first to show on google when someone searches for specific key words. It is a stress free relationship and I know Joey always has my back when it comes to this part of the business.

What was the team composition?

I speak with Joey at Disruptive once every two weeks, but I can reach out to him anytime of the day, any day of the week and get a timely response.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Sales are always great. There are times when I want to reach out to Joey to tell him slow it down and give me a break.

How effective was the workflow between your team and theirs?

We have great working relationship.

What did you find most impressive about this company?

Their commitment to making sure I am always satisfied with their work is impressive. Always going above and beyond what they are asked.

Is there any area for improvement or anything that could have been done differently?

No areas for improvement.

BACKGROUND

Please describe your company and your position there.

Ephesoft’s Intelligent Document Processing (IDP) platform and data enrichment solutions automate document-centric processes to maximize operational efficiency and human productivity for enterprises and the public sector. I am the Director of Growth Marketing. I look after demand generation to ensure Ephesoft brand visibility in the marketplace and generate ready-to-buy leads for Sales to meet company targets.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Disruptive Advertising, and what were your goals?

We hired Disruptive Advertising to kickstart our first-ever global Google Ads PPC program. Our goals were to bring in net-new names into the database and bottom-of-funnel /ready-to-buy leads to Sales.

SOLUTION

How did you select this vendor and what were the deciding factors?

Disruptive Advertising was a referral from our web agency, BigLeap.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Our engagement with Disruptive began an internal meeting to discuss our system and resource capabilities and bandwidth. We also discussed our short term and long term goals. We then had a discovery call with the Disruptive Account Manager to discuss our requirements. Disruptive then helped us conduct keyword research, performed an analysis of our competitors and did an audit of our systems (Salesforce, Pardot and Wordpress). From there, the team worked with us to build the campaign strategy, keywords, accompanying ads, key KPIs and requirements for our backend setup in Salesforce, Pardot and Wordpress. After some testing, the team at Disruptive (Becca and Tim) put the campaign in-market and built us performance dashboards. We get weekly campaign updates from Becca and meet bi-weekly to discuss current performance and areas of improvement/opportunity.

How many people from the vendor's team worked with you, and what were their positions?

We were assigned a Project Manager (Becca) for our day-to-day campaign management and Operations technical resource (Colin) to ensure our systems were optimized to track KPIs and measure success.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Since implementing Google Ads PPC in 2021, we received 152% more sourced global opportunities from this campaign than initially anticipated. This campaign is the best performing marketing campaign.

Describe their project management style, including communication tools and timeliness.

Disruptive has been great at managing our goals, expectations and always meeting our discussed deadlines. We use email and our bi-weekly meeting to communicate. Becca, our campaign project manager is great@ She’s very organized, knowledgeable and always delivers on her tasks. I rarely have to follow-up with her which is very much appreciated. She really works with us like an extended member of our marketing team. We really enjoy working with her. 

What did you find most impressive or unique about this company?

The team at Disruptive is impressive. I’ve worked with many agencies throughout my career—big and small. Disruptive is top-tier. It doesn’t matter if you are a large or small account, the Team always delivers and makes your account a priority.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Introduce your business and what you do there.

I’m the VP of sales and marketing of a conglomerate of brands selling direct-to-consumer products online.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Disruptive Advertising?

Firstly, we wanted to have our Google Ads account unsuspended because we had troubles with that and couldn’t work with Google on our own. Additionally, we wanted to run more profitable advertising campaigns.

SOLUTION

What was the scope of their involvement?

Disruptive Advertising provided us with strategic and account management services, focusing on our Google Ads account. We initially provided them with information about our brands, and they also did some market research.

For the campaigns they created, they first came up with an advertising strategy. After our approval, they implemented that strategy on our Google Ads. They were also in charge of copywriting and content creation, choosing the keywords to use. Additionally, they chose the type of campaign depending on the strategy.

What is the team composition?

After getting set up, we only worked with one person from Disruptive Advertising, who was an account strategist. However, I know that other people were working on our project behind the scenes.

How did you come to work with Disruptive Advertising?

Disruptive Advertising came as a referral; I heard that they did good work.

How much have you invested with them?

We paid Disruptive Advertising about $3,500 per month on advertising management. In total, we spent around $28,000.

What is the status of this engagement?

We worked together from September 2021–April 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Disruptive Advertising solved the issue of our Google Ads account being suspended, which was a very successful result by itself. After that, we also saw some success in our cost per conversion; we saw it decreasing month by month. However, as far as the profitability of the ads, the most we could achieve was to break even, which meant that we were still losing money month by month after paying for their services. Thus, we decided to end our relationship. 

How did Disruptive Advertising perform from a project management standpoint?

Disruptive Advertising was very clear, and their level of communication and transparency was good. We were very happy working with them because they were very professional and timely, and they worked relatively fast. Our only issue was that we weren’t seeing the growth we hoped for.

Regarding our communication, Disruptive Advertising was very responsive to emails, and we had weekly Zoom calls to review the project. They also sent me documents with the strategies they wanted to implement so that I could approve or disapprove them. They also asked for my approval for any major changes they wanted to make to the account, which I appreciated.

What did you find most impressive about them?

Disruptive Advertising had a more regular call cadence compared to other companies we’ve worked with; we really appreciated the regular communication.

Are there any areas they could improve?

I don’t know if this is something that Disruptive Advertising could have done better, but if they had managed the campaigns differently so that we could see success, we would have stuck with them. However, they did a great job, and I feel like they did everything in their power to make the campaigns perform well.

Do you have any advice for potential customers?

If you have a large advertising budget of over $10,000 per month, I recommend working with them. However, if you have a smaller budget, maybe they’re not an option for you. We were spending a small budget on our campaigns, but their management fee was costly, so we were spending more than what we were getting back.