HigherVisibility

BACKGROUND

Please describe your organization.

Our company owns a number of different short-term lending institutions with alternative lending solutions.

What is your position?

I am the Director Of Digital Marketing.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with HigherVisibility?

The main business goal was attaining better search engine marketing through organic SEO for our different web properties.

SOLUTION

Please describe the scope of their involvement in greater detail.

HigherVisibility provides organic SEO for us.

How did you come to work with HigherVisibility?

We interviewed a number of different companies during an extensive process. HigherVisibility seemed to know what they were talking about and seemed to be the easiest to work with. We liked their plans and values, and chose them as a result.

Could you provide a sense of the size of this initiative in financial terms?

The annual cost of their services is between $50-200,000.

What is the status of this engagement?

The work is ongoing. We've been working with HigherVisibility for a few years.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We are satisfied with them and the relationship has been successful. We have seen a rise in rankings for the web properties on which HigherVisibility worked. We are consistently ranked within the first page of search results.

How did HigherVisibility perform from a project management standpoint?

Their team is very responsive. We can call or email them at any time and expect to find help.

What distinguishes HigherVisibility from other providers?

Our account representatives are awesome. We've come to grow close to them. They're more of a friend or partner than someone which we're paying.

Is there anything HigherVisibility could have improved or done differently?

Not necessarily. SEO is an ever-changing beast, but HigherVisibility has stayed on the forefront of those changes.

BACKGROUND

Please describe your organization.

We are a general business-practice law firm in Memphis, Tennessee, with 7 attorneys and 6 support paralegals. We handle general business-practice matters, including real estate, contract disputes and so on. We have a transactional and litigation focus.

What is your position?

I am an associate for the litigation side of the firm.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with HigherVisibility?

We wanted to have a redesign of our website.

SOLUTION

Please describe the scope of their involvement in greater detail.

HigherVisibility has completely built a new website for us. They were in charge of the built-in search engine optimization [SEO] work, but are not actively doing this type of work on a moth-to-month basis. It's something we may consider in the future.

HigherVisibility gave us a WordPress tutorial for updating our site. During the two-week period after the launch, we kept in touch with them in order to make sure that we were doing things right.

How did you come to work with HigherVisibility?

The partners in our firm put two associates in charge of this task. We scheduled informational meetings with four web design companies in the area. After meeting with all of them, we decided to work with HigherVisibility, based on their presentation, the time estimate given for completing the project, and their cost.

Could you provide a sense of the size of this initiative in financial terms?

The total development cost was under $10,000.

What is the status of this engagement?

The website was launched 2 weeks ago. We have not spoken to HigherVisibility within the last week but, if we need to make changes beyond basic text editing, we plan to reach out to them.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The project was completely successful. We've gotten some positive feedback from the other attorneys in the office, as well as clients and friends of the firm. We're very pleased with its look and functionality, both in terms of what we requested and what was recommended by HigherVisibility.

How did HigherVisibility perform from a project management standpoint?

The creative development director from HigherVisibility was my main point of contact. He was absolutely great to work with. Communication was very fluid whenever it was necessary for HigherVisibility to get information from us. They were very helpful the entire time, answering our emails promptly and send us mock-ups quickly. I am very satisfied with their work.

What distinguishes HigherVisibility from other providers?

They have a very professional team. I went to their office a few times in order to discuss designs. I felt very comfortable in discussing our ideas for what we wanted to be created. HigherVisibility implemented our requirements in a way which looked good. We were all satisfied and I would certainly recommend them to other people seeking to have website or SEO work done. We made the right decision.

Is there anything HigherVisibility could have improved or done differently?

If anything, we were the ones who slowed down the process by not giving them the needed information quickly enough. We don't have anything negative to say.

BACKGROUND

Please describe your organization.

Our company has been in business since 1980, specializing in selling kitchen countertops, vanity products, shower doors, and other products of this nature. We have a 2,500 square foot showroom located in Arlington, Virginia. Installation of our products is done through contractors. We average a number of 10-15 projects per month. Our success rate is pretty high due to our service-oriented and problem-solving approach.

The crew we use is a Polish team which is licensed and insured, and they do fabulous work. Our vendors offer a very good quality of products. The only holdup of our company is that we do not sell appliances or plumbing products, like faucets. We refer this part to our vendors, which pass any discounts our company gets along to our clients. We are in the process of switching ownership of the company to my son.

What is your position?

I am the president of the company.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with HigherVisibility?

We've worked with other SEO firms in the past. A lot of people talk the talk, but they don't walk the walk. We've had a very good relationship with HigherVisibility.

I consider myself to be a dinosaur and have always seen the switch to online commerce as being a hit on the economy. A lot of offices will shut down as a result and people will work more from home. The key to success is always being ahead of the game.

SOLUTION

Please describe the scope of their involvement in greater detail.

HigherVisibility has provided SEO services for us. We don't use pay per click because it has never worked for us. We've had three tries of it in the past.

How did you come to work with HigherVisibility?

I’ve tried a couple different agencies and came to HigherVisibility because they advertise online a lot.

Could you provide a sense of the size of this initiative in financial terms?

The annual cost of our efforts with HigherVisibility is around $6,000-$7,000.

The advantage of being in business for as long as we have is that we receive a ton of referrals. We don't have to advertise very much as a result. We used to advertise in the Washingtonian, but not anymore. Aside from the costs of working with HigherVisibility, we also rebuild our website every 2-3 years, but we use a different company for this.

What is the status of this engagement?

We started working with HigherVisibility a year and a half ago. Our relationship is ongoing, with no plans to stop.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We've gotten a lot of people to come to our showroom and become new clients. I can't guarantee that this is 100% HigherVisibility's contribution because we also have a good referral rate but they have produced a noticeable improvement. We used to collaborate with Washingtonian Magazine and have gotten some good reviews there which has helped our reputation.

How did HigherVisibility perform from a project management standpoint?

Their company in general is good, with the exception of some of the people we've worked with after our original account manager moved on. It's common for people to advertise qualifications they simply don't have, and this is likely the case with a few of the ones that worked on my project. I was very happy to have our account manager back, so I'm still using HigherVisibility.

What distinguishes HigherVisibility from other providers?

I love my current account manager, Tim, so I stick with them because of his energy and great vision for my future.

Is there anything HigherVisibility could have improved or done differently?

The only negative aspect that I can mention is that our original account manager got switched to a different project. We ended up working with around three other people which weren't very good. They were hard to get a hold of and almost seemed to be working from home. I talked to the main person in charge and told them what they needed to do in order to keep our account. HigherVisibility eventually gave us our original account manager back.

BACKGROUND

Please describe your company and position.

I am the Partner of an advisory firm

Describe what your company does in a single sentence.

Accounting, tax, and advisory firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherVisibility to accomplish?

• Brand awareness
• Leads
• Market position

SOLUTION

How did you find HigherVisibility?

• Referral
• Other

Why did you select HigherVisibility over others?

• Referred to me

How many teammates from HigherVisibility were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

SEO, market position improvements, and brand awareness.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Higher Visibility has been an invaluable asset to our digital marketing efforts. Their SEO and paid advertising strategies have greatly enhanced our online presence, delivering excellent results. What makes them stand out is their transparent approach, effective communication, and dedication to client satisfaction. Working with Higher Visibility is a pleasure, and we highly recommend them for top-tier digital marketing services.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they were amazing and met all of our timelines.

What was your primary form of communication with HigherVisibility?

• Virtual Meeting

What did you find most impressive or unique about this company?

Performance, professionalism, and the relationship.

Are there any areas for improvement or something HigherVisibility could have done differently?

Nope

BACKGROUND

Please describe your company and position.

I am the Owner of DexStrats LLC

Describe what your company does in a single sentence.

Profitable cryptocurrency trading signals, strategies and templates for people of all trading types.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire HigherVisibility to accomplish?

• SEO

SOLUTION

How did you find HigherVisibility?

Online Search

Why did you select HigherVisibility over others?

• High ratings
• Great culture fit
• Company values aligned

What was the size of HigherVisibility’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

HigherVisibility provided numerous services ultimately increase sales. Our website was improved to increase traffic to certain pages in order to increase conversions. Some of the key deliverables were high domain authority link building, increasing organic traffic, and increasing conversion rate.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Website traffic and sales drastically increased over the course of this project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

HigherVisibility was an efficient and effective advocate for my company. All deadlines proposed by HigherVisibility were met and the results exceeded my expectations. Throughout the entire project we were on the same page and any questions were answered almost immediately.

What was your primary form of communication with HigherVisibility?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They truly wanted to see my company grow and cared about the results that were being achieved.

Are there any areas for improvement or something HigherVisibility could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the creative director for a financial advising company in Ohio. I work closely with the marketing team and oversee all creative activities.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire HigherVisibility?

Organic SEO

What were your goals for this project?

Rank higher in general searches for Cleveland

SOLUTION

How did you select this vendor?

Came up high on search results, spoke with two other companies and liked Higher Visibility best.

Describe the project in detail.

We started off with meetings, then were put to a bi-weekly call. A different employee handled the relationship for a while and did not keep up well. I took over again this summer. We were not seeing the results that we wanted, and not getting a sufficient return on investment.

What was the team composition?

We were in contact bi-weekly with Lauren Moscoto. She was very kind and friendly, but did not ensure we completely understood the many statistics that were given to us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our direct search results increased some.

How effective was the workflow between your team and theirs?

Communication to begin with was regular and consistent.

What did you find most impressive about this company?

They have a very nice website and a well laid-out analytics dashboard provided to clients.

Are there any areas for improvement?

Communication should be improved. When a contract is up for renewal, the designated representative from Higher Visibility should at least inform the client of the approaching renewal date, and any other restrictions that may put the client in an unfair situation.