SEO, PPC & Web Redesign for Residential Cleaning Company
- Pay Per Click Search Engine Optimization Web Design
- $50,000 to $199,999
- Aug. 2020 - Ongoing
- Willing to Refer
“They get the job done.”
- Other Industry
- San Diego, California
- 1-10 Employees
- Phone Interview
HigherVisibility has provided SEO and PPC services for a residential cleaning company. The PPC campaigns are on Google. The team has also redesigned the client’s WordPress website and changed its color scheme.
Thanks to HigherVisibility’s work, the client’s website speed score has been between 95–99. Their website also ranks highly for various keywords, and their new color scheme looks better than the old one. The team has been truly professional and is always responsive to the client’s questions. This review is an update by the client company. The original content is located below the new review.
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner and operator of Presto Cleaning. We provide residential house cleaning services.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with HigherVisibility?
I initially hired HigherVisibility for their SEO services because I wanted to rank better on Google and double my website traffic. I’ve since used their other services, such as PPC, website design, and backlink generation.
What was the scope of their involvement?
HigherVisibility has done many tasks for me. These include keyword research to help me rank on the first page of Google. Our PPC campaign mainly focuses on Google.
Moreover, they’ve completely redesigned my WordPress website. I want the site to load as fast as possible because that’s one of Google’s requirements. They’ve also changed our old color scheme and worked on making it more visually appealing.
What is the team composition?
I mainly work with Whitney (Digital PR Specialist), who serves as my brand success manager and the manager of HigherVisibility’s website team.
How did you come to work with HigherVisibility?
I Googled SEO companies and found HigherVisibility. They were my first choice because they had so many awards. The icing on the cake was their pricing; it was 25% lower than what I expected to pay.
How much have you invested with them?
We’ve spent around $60,000.
What is the status of this engagement?
The engagement started in August 2020, and it’s ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
Our website’s speed it at 99 on the web and 95 on mobile devices. The team is always monitoring this score and modifying the website. On top of that, we’re ranking for many keywords on the first page of Google. Our new color scheme is also a lot better than the old one.
Overall, I’m just in love with the website that HigherVisibility has created for me. I’ve asked them hundreds of questions, and they always come back with a professional answer. Whitney is great in this respect — if she doesn’t know the answer to my questions, she’ll tell me right away and search for someone who knows the answer, coming back to me usually within a couple of days.
How did HigherVisibility perform from a project management standpoint?
Nearly everything has been delivered on time. There have been 3–4 instances where they needed more time, but those are related to website development. Everything else has been spot on. For tools, they have a portal with lots of information about my account. I’ve used it a lot, and it’s a great tool.
We have regular communications via emails, phone, and video calls. They like having monthly check-ins to review our progress and our SEO and PPC metrics. The team always looks at my current goals and keeps modifying what they do based on my goals. Moreover, they’re always responsive; this is especially true for Whitney.
What did you find most impressive about them?
I’ve worked with another SEO company, and there’s zero comparison — HigherVisibility is so professional, and they communicate wonderfully. They get the job done.
Are there any areas they could improve?
The team is great at driving visitors to my website, but I wish they could find a more focused niche in terms of prospects.
Do you have any advice for potential customers?
Ask as many questions as you can, and include questions that you might be unable to answer. If you have an idea and want to find out more information about it, ask questions about it. The HigherVisibility team will be happy to answer all your questions. They get the right answer for you.
This review was published on Sat, 06/05/2021
San Diego, California
$10,000 to $49,999
Aug 2020 - Ongoing
HigherVisibility has provided SEO services for a house cleaning company. The goals are to improve the client's website ranking in Google rank and grow web traffic.
The engagement has led to a significant improvement in Google rank and website traffic, exceeding the client's business goals. HigherVisibility has executed a smooth workflow through informative dashboards and effective communication. They are driven, professional, and prompt.
Please describe your company and your position there.
Owner of MrCleanSD Maid Services
OPPORTUNITY / CHALLENGE
For what projects/services did your company hire HigherVisibility, and what were your goals?
We're constantly expanding our client base, and we wanted to expand our reach. I hired HV to provide top quality SEO services to improve our rankings and grow traffic to our existing pages.
How did you select HigherVisibility and what were the deciding factors?
I Googled & Googled SEO companies to find the best. HV has many "best of" awards. I was so pleased to find out that their rates are not at the top too. After receiving their proposal, I felt sure that HV was the perfect fit.
Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.
Our engagement began with a discovery phase and I tried to answer many questions about my goals. Honestly at that point I was only clear that I needed much more traffic. They asked me for my top 3 competitors and they analyzed them. From there HV made on-site changes to existing pages, created a new page monthly, and got very focused on the keywords I needed for my industry.
How many people from the HigherVisibility team worked with you, and what were their positions?
They assigned a brand success manager. Over the months I've come to realize that they give their brand success managers all the access to all the tools needed. I say this because I have asked MANY questions about how adding various things would or wouldn't affect my SEO. My success manager always emailed me that she had emailed the exact person who would know the answer and often she would get back to me in the next couple of days.
Additionally, twice I've had calls with 3 or 4 HV staff where we conferenced, I communicated my goals and they brain stormed together. I cannot say enough about their stellar customer service.
RESULTS & FEEDBACK
Can you share any measurable outcomes of the project or general feedback about the deliverables?
Since implementing HV's SEO efforts we are ranking on the first page for around 25 keywords. Onsite traffic is steadily growing too. By the way, my industry in compacted with over 25 cleaning company websites in my service area. On top of that there are probably several hundred freelance house cleaners. So even with my very stiff competition, I am pleased with the results.
Describe their project management style, including communication tools and timeliness.
They've been great at managing my expectations. I love their client dashboard with pages of information and and quite a bit of statistics on my campaign. I almost exclusively use email to communicate because that works best for me, but they seem to always be ready to talk too. And they like to schedule a monthly call to provide updates and find out more about what I need.
What did you find most impressive or unique about this company?
HigherVisibility's level of professionalism and ease to talk with are great. But their customer service overall is stellar. I really appreciate their follow-through and willingness to deliver.
Are there any areas for improvement or something they could have done differently?
I'd like it if they'd try to upsell me on more ancillary SEO services. I believe my field is impacted with competition and I'd like to at least know the cost for even greater effectiveness. In all fairness though, it's only been 10 months into our relationship. I believe my upsell is around the corner.
Overall rating: 5
Thank you for your SEO results and customer service!!
I'm hovering at around 25 keywords on the first page. They always provide expert answers to all my questions.
I expected to pay 25% more.
They have always met me within my availability.
Willing to refer: 5
If you're among stiff competition, then HV is the one you want on your team.
Service & Deliverables
On time / deadlines
Value / within estimates
Willing to Refer5.0