WebFX

BACKGROUND

Please describe your company and position.

 I am the Director of an advertising & marketing company 

Describe what your company does in a single sentence.

Meddevice

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• SEO
• PPC
• CRO

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

Pricing fit our budget

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX provided ongoing digital marketing services over a multi-year engagement, supporting both organic and paid acquisition efforts. Their scope of work included search engine optimization (SEO) strategy and execution, pay-per-click (PPC) campaign management, link-building initiatives, and content development.

Specifically, WebFX was responsible for keyword research, on-page and technical SEO recommendations, link-building programs, content generation for web pages and blogs, blog strategy and publishing support, and ongoing SEO performance reporting. On the paid media side, they managed PPC strategy, campaign setup, optimization, and reporting across search platforms.

The engagement also included website content assistance, landing page and prototype development, collaboration on blog planning and editorial calendars, and analytics and performance tracking to support traffic growth and lead generation objectives.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the course of the engagement, there were periods where baseline SEO and PPC activity was maintained, including ongoing keyword tracking, routine reporting, and campaign execution that supported continued presence in search results. Some incremental traffic and lead activity was observed earlier in the relationship, primarily during periods of stable account leadership.

However, over the final 12 months, measurable performance gains plateaued and, in some cases, regressed. Any short-term improvements were outweighed by quality issues, missed timelines, rework, and governance failures that limited sustained impact. The lack of consistent execution, approval discipline, and optimization reduced the overall effectiveness of the programs and made it difficult to attribute meaningful, long-term ROI to the engagement.

As a result, while activity was delivered, the project did not ultimately achieve the level of measurable progress or business outcomes expected for the duration, investment, and scope of work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WebFX’s project management was inconsistent and deteriorated over time. While there were established processes and regular check-ins early in the engagement, delivery against timelines became increasingly unreliable—particularly in the final 12 months.

Key deliverables were frequently missed by weeks or months, including prototypes and content intended to support active SEO and PPC initiatives. In several cases, work was delivered well after deadlines had passed and was not at the quality level expected, resulting in additional rounds of review and rework.

In terms of responsiveness, WebFX was generally reactive rather than proactive. While responses to requests were typically acknowledged, follow-through often required repeated escalation. When issues were raised—especially around quality control, missed approvals, or missed deadlines—the response lacked urgency and accountability. Rather than clearly owning problems and proposing corrective actions, concerns were often deflected or reframed.

Overall, project management did not meet expectations for a long-term strategic partner managing critical, ongoing marketing channels, and delivery reliability was a significant factor in our decision to end the engagement.

What was your primary form of communication with WebFX?

Virtual Meeting

What did you find most impressive or unique about this company?

We engaged WebFX for SEO and PPC support over multiple years and ultimately made the decision to terminate the relationship due to a sustained decline in quality, professionalism, and accountability—particularly over the past 12 months.

While the relationship began with promise, execution steadily deteriorated. The most concerning issues centered on quality control and governance. On more than ten occasions, WebFX published content directly to our website that had not been approved by our team. These were not minor errors—they represented a breakdown in basic agency controls and introduced real brand and operational risk.

Delivery timelines were also consistently missed. Prototypes and work products were delivered months after agreed-upon deadlines, and when they did arrive, they often failed to meet even baseline professional standards. This created repeated rework, internal friction, and loss of confidence in the team’s ability to execute.

Compounding these issues was WebFX’s lack of ownership when problems were raised. Rather than acknowledging failures or proposing corrective actions, responsibility was routinely deflected. We did not experience a customer-first mindset or a sense of urgency to course-correct, even as issues accumulated.

The situation worsened after WebFX removed the head of our account—the one individual who had consistently provided strategic value and continuity. Following that change, the account felt under-resourced, reactive, and disconnected from our business context. Escalations did not result in improved outcomes.

Ultimately, this engagement consumed significant budget and internal time without delivering commensurate value. Based on our experience, organizations considering WebFX should scrutinize their quality assurance processes, approval workflows, account continuity, and escalation mechanisms before engaging. We cannot recommend WebFX for companies that require high standards, tight governance, or a true strategic partnership.

Are there any areas for improvement or something WebFX could have done differently?

WebFX’s primary opportunity for improvement was delivering work that met a clearly defined standard of quality. Despite repeated feedback and ample time to course-correct, the team consistently demonstrated a lack of understanding of our scope, expectations, and business needs. Work was delivered late, incomplete, or below professional standards, often requiring significant rework and intervention from our internal team.

As quality issues accumulated, there was no visible elevation in rigor, oversight, or accountability. Instead, delivery appeared increasingly optimized for speed and efficiency rather than effectiveness, with growing reliance on automated and AI-generated outputs and diminishing client service investment. Even as a long-term, high-value client, we did not see renewed focus or a meaningful commitment to meeting expectations.

In the end, this was not a failure of opportunity or communication—it was a failure to consistently deliver work that advanced our goals.

BACKGROUND

Please describe your company and position.

I'm the former digital marketing manager of Wolf Home Products

Describe what your company does in a single sentence.

Wolf Home Products manufactures and distributes high-quality kitchen and bath cabinetry, outdoor living products, and building materials, delivering style and performance for residential and commercial spaces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• SEO & PPC
• Website Redesign & Migration

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We partnered with WebFX on a full-scale digital overhaul, including SEO, PPC, and a complete website redesign and migration. The scope included a technical SEO audit, on-page optimization, content strategy and creation, and technical copywriting to boost organic visibility. On the paid side, WebFX managed Google Ads and programmatic advertising - handling everything from keyword research and ad copy to ongoing optimization and conversion tracking. For the website, we worked with WebFX to migrate from Drupal to WordPress, along with a full redesign - improving UX, site speed, mobile responsiveness, and executing a seamless content and SEO migration to preserve rankings and performance. Key deliverables included a fully optimized website, comprehensive SEO and PPC strategies, and detailed monthly performance reporting.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

WebFX delivered strong results across the board. We saw a noticeable increase in organic traffic and keyword rankings, especially for key product and category terms. The website redesign helped improve user experience and site performance, which directly led to higher conversion rates and stronger engagement - lower bounce rates, longer session times, and more pages per visit. On the paid side, optimizing our Google Ads and launching programmatic campaigns helped lower our cost-per-lead and improve ROI. The migration from Drupal to WordPress was smooth, with no loss in traffic or rankings, thanks to a solid SEO migration plan. Overall, the project gave us a faster, more user-friendly site and a marketing strategy that’s performing measurably better.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WebFX’s project management was clear, structured, and reliable. They consistently delivered all milestones on time, even when timelines were tight or priorities shifted. Communication was strong throughout the project, with regular updates and quick responses to questions or feedback. They were especially responsive to urgent needs, often turning things around faster than expected. 

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about WebFX was their people. Throughout my time working with them, everyone I interacted with was a joy to work with - professional, responsive, and genuinely invested in the success of the project. Their team consistently communicated clearly, adapted quickly to shifting needs, and delivered high-quality work on time. That combination of strong processes and great people made them a standout partner.

Are there any areas for improvement or something WebFX could have done differently?

Honestly, there aren’t any significant areas for improvement from my perspective. One small preference I had was using Microsoft Teams instead of Google Meet for meetings, and WebFX was completely flexible and accommodating when we made the switch. Overall, their adaptability and responsiveness made the collaboration smooth and hassle-free.

BACKGROUND

Please describe your company and position.

I am the Sales Manager of a metal stamping company.

Describe what your company does in a single sentence.

Percision metal stamping company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• new website
• improve leads

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from WebFX were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of work

- Discovery & Planning
Conducted discovery sessions
Completed a competitive analysis and content audit of the previous website.
Identified core messaging, technical requirements, and SEO objectives.

-Website Design & Development
Designed a modern, responsive website aligned with Standard Die’s brand image and manufacturing capabilities.
Prioritized clean navigation, user experience, and conversion paths.
Developed a fully mobile-optimized site using best practices for speed, security, and accessibility.
Created custom landing pages and internal templates tailored to services and industry verticals.
Integrated lead generation elements including contact forms, RFQ (Request for Quote) prompts, and clear CTAs (Calls to Action).

-Technical SEO Implementation
Completed on-page SEO optimization for core pages, including meta titles, descriptions, headers, and alt text.
Improved URL structure
Set up and optimized schema markup for improved search engine visibility.
Configured Google Analytics 4 and Google Search Console.

-Ongoing SEO Strategy & Reporting
Launched an ongoing SEO campaign focused on increasing organic traffic and ranking for key manufacturing-related terms.
Monthly keyword performance and traffic analysis reports.
Continuous backlink development and technical audits.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Organic Traffic Growth - 62% increase in organic website traffic within the first 3 months post launch. 

The improved SEO structure and content optimization led to higher visibility on Google for core industry keywords.

Continued to improve keyword ranking

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Response time was great. Some paged needed revsion on occasion but overall very responsive. 

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their response time and marketing cloud are very helpful. 

Are there any areas for improvement or something WebFX could have done differently?

We had one account manger for a long time and then got moved around would have loved to stay with our oringal account manger as our business is hard to explain. 

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of S. Clyde Weaver

Describe what your company does in a single sentence.

We offer high-quality meats, cheeses, and Lancaster County specialties both online and at our retail stores and farmers market locations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Redevelop our website and turn it into a powerful online tool to help grow our business.
• Grow online sales and build a stronger customer base.

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Close to my geographic location
• Great culture fit

How many teammates from WebFX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX was hired to help us redesign and redevelop our website from the ground up. Complete and total redesign and structure. All new content creation, including SEO and local SEO. Ongoing help and further development of the website, including email marketing, PPC advertising, and continued updating of SEO. WebFX helped us create blogs, long-form content, and recipes as well. This has been an ongoing partnership since 2019.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have continued growth with our website. The average order cost has increased every year. Email marketing has proven to be very strong with increased numbers of subscribers to our monthly email.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was superb. Always above and beyond at every corner and there for our businesses' every need.

What was your primary form of communication with WebFX?

Virtual Meeting

What did you find most impressive or unique about this company?

The wealth of knowledge that was brought to the table. The professionalism and partnerships that they have built with companies like Google and others were impressive. From day one, we knew we were in good hands and had no worries.

Are there any areas for improvement or something WebFX could have done differently?

WebFX always went above and beyond.

BACKGROUND

Please describe your company and position.

 I am the Marketing Coordinator of a financial services company 

Describe what your company does in a single sentence.

Comprehensive financial advisory and investment management for ultra-high-net-worth individuals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Increase visibility on search engines
• Execute effective Google Ad campaigns
• Lead generation

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WebFX were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX has assisted our firm with:

• Improving domain authority rating
• Website optimization for SEO
• Partnered to execute on a series of Google Ad campaigns. 
  • Branded Campaign = suggested by the team to implement in order to reach our goal of appearing in Google searches related to the company's CEO.
  • Services = executed on about 5 campaigns, each highlighting a service on our service offerings list.
  • Display Campaign = ran a display ad to promote the firm's recent awards and recognitions on websites relevant to our target audience
• WebFX has done some content writting for us, however we do not utlize the content as it's not quite on-brand or written at a high-level that will resonate with our target audience of ultra high net worth individuals. 
  • WebFX has been helpful in providing keywords they recommend we are targeting in our content so we can utilize those keywords to write the content ourselves.
• Education on AI SEO
• Performed UX website audit, which gave us valuable information on how we can improve the user experience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After working with WebFX for just a little over a year, we generated two new clients through SEO search.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

WebFX's project mangement skills are top-notch. The team is consistantly very responsive. I appreciate the valuable feedback, suggestions, and ideas I receieve from the team whenever I have questions or throw out an idea. This makes our relationship a collabrative one. 

Towards the end of 2024, there was a brief time where it felt like we were not progressing forward. Almost like we hit a wall. There would be some pieces we discussed executing on during our check-in meetings, but by the time the next meeting came around, nothing was done.

I'm not sure what happened around this time to cause the experience. It improved after I noted that our CEO was thinking about moving on from the professional relationship due to not seeing results. I haven't had any issues since then.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

• I am impressed by the team's level of knowledge and willingness to go above and beyond for their clients. I also appreciate the team being able to explain in detail the technical functions of SEO in a way that is easy to absorb.
  
  
• What I find unique about WebFX is their transparency. Honesty is extremely important to the culture of our business. It is hard to come across business partners who are transparent in the business relationship.

Are there any areas for improvement or something WebFX could have done differently?

I did have a poor experience during onboarding, which I shared with a Internet Marketing Team Lead at the time.

The WebFX salesperson I was speaking to was knowledgable and helpful thoughout the prospect stage. However, after onboarding, I was suprised by how little the person who was assigned to us knew about our industry. The salesperson was made aware multiple times how important it was to find a partner who understands our industry (financial) and has worked on SEO-related projects for a financial company before. We were rest assured that they have worked with firms similar to ours. It felt like we were being lied to so the salesperson could get their commission. 

What I also didn't like about this salesperson is after I onboarded, they were aggresive about following up with me on moving forward with another potential project that we discussed early on in our conversation. I had to explain serveral times that we are not ready to move forward, when we could potentially be ready (1 year), and the reasons why. It was getting so bad, I finally had to give a very stern response so they would leave me alone. Ironically, after I complained about this salesperson, another one reached out to me only a couple of months later after to ask the same question about this project. 

BACKGROUND

Please describe your company and position.

I am the Marketing Specialist of LRAV

Describe what your company does in a single sentence.

LRAV is a high end audio visual and production company.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Specific project for ticketing
• Recreate our landing page
• Redo each section of our services

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• Great culture fit
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Webfx has been instrumental in enhancing our digital presence by supporting the development of our website with intuitive design tools and collaboration features. Their creative approach has brought fresh ideas to the table, helping us build a site that reflects our brand’s identity. Additionally, their insights and strategies for SEO have significantly improved our online visibility, driving more traffic and strengthening our digital footprint.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Some measurable outcomes from our collaboration with Webfx include a noticeable increase in traffic to our website, a stronger domain rating that has improved our search engine credibility, and a higher number of clients acquired directly through targeted ads. These results reflect the effectiveness of their SEO strategies and creative input in both website development and digital marketing efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Webfx proved to be incredibly responsive, consistently showing up when we needed them with maintained open lines of communication through regular meetings and ongoing email threads, ensuring that every concern or request was addressed. 

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their values and overall enthusiasm truly aligned with our brand's culture and vision. Webfx brought a sense of creativity, passion, and fun which resonated deeply with our own approach. This alignment made collaboration enjoyable, reinforcing a shared commitment to quality, innovation, and meaningful results.

Are there any areas for improvement or something WebFX could have done differently?

While the initial communication and display of true creativity could have been stronger at the start, a collaborative and transparent meeting helped realign expectations and goals. From that point forward, Webfx demonstrated a clear understanding of our vision and delivered with renewed focus and creativity, ultimately strengthening the partnership and project outcomes.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of a masonry products manufacturer.

Describe what your company does in a single sentence.

Manufactures architectural masonry products, and mines aggregates.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Drive more inquiries into our products
• To bring our website up to modern specs and usability
• Improve our SEO results and ranking

SOLUTION

How did you find WebFX?

• Online Search
• Referral

Why did you select WebFX over others?

• High ratings
• Great culture fit

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Provideed a complete redesign and rebuild of our very large and content-heavy website. Also has been working on our SEO for the past year or so on our old site.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our search results and website traffic has been increasing steadily since we began our relationship with WebFX.

The new website build is still in progress, but the design, functionality, navigation all were executed beautifully. The team has been very communicative and transparent. Very professional.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This is where WebFX shines. Project mgmt is excellent, always keeping tabs on deadlines and follow-up. Clearly communicating. Quick to respond. Kudos.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They seemed to really have a handle on the web/SEO space (these were the only elements under my purview) and brought deep knowledge to any of our discussions. But I'm sure their other groups are just as strong.

Are there any areas for improvement or something WebFX could have done differently?

Nothing to speak of.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of IGX Solutions

Describe what your company does in a single sentence.

We are a tech company that developed our own workflow solutions software, primarily for grant management, but also offering additional products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• EMail Marketing
• Social Media Management
• Website development
• PPC Campaigns
• SEO

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from WebFX were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

WebFX has built our entire digital strategy with us from the very beginning. When we started, our company didn’t have a marketing department or any previous marketing efforts — this was truly from ground zero. Over the past 4 years, we’ve worked on website design, PPC campaigns (Google, Bing, LinkedIn), geo-fencing, ad tech, LinkedIn content strategy, SEO (including AI-powered SEO), email marketing, product launch strategies, and many other initiatives. It has been a fully rounded, comprehensive marketing strategy.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Overall, the leads we’ve gathered have resulted in total sales of approximately $3-6 million.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

After over 20 years in marketing, including working at a worldwide advertising agency, I can honestly say that WebFX has been the best team I’ve worked with. What truly makes them stand out is not just their expertise, but the proprietary tools they’ve developed to manage every aspect of the client relationship — from organizing tasks and communication to tracking performance and data.

Their reporting capabilities are simply outstanding. The level of detail, transparency, and real-time data they provide allows us to clearly see what’s working, where adjustments are needed, and how every marketing dollar is performing. We have full visibility into campaign performance across all channels, with dashboards that break down complex data into clear, actionable insights. It's unlike anything I’ve seen with any other agency.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me the most about WebFX is the structure and depth of their team. It’s not just one person managing the account — it’s a full team of highly specialized professionals, each with expertise in different areas like SEO, PPC, content, data analysis, and strategy. On top of that, their proprietary tools allow them to organize every part of the process — from task management to communication — in an incredibly efficient way. But what truly sets them apart is their reporting capabilities. The level of real-time data, transparency, and actionable insights they provide is the most comprehensive I’ve seen in my 20+ years in marketing, including my experience working with worldwide agencies. Their system allows us to make fully data-driven decisions with complete confidence.

Are there any areas for improvement or something WebFX could have done differently?

Overall, I wouldn’t change much — the team has been excellent and very supportive. If anything, one area that could be improved is their video creation and editing capabilities. As we continue to explore more video content, having stronger in-house video production resources could be a great addition to their already solid offering.

BACKGROUND

Please describe your company and position.

I am the Director of Operations of a supply chain, logistics, and transport company 

Describe what your company does in a single sentence.

We are a Third-party Logistics Provider (3PL) providing freight transportation services. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Digital Marketing
• Live Rating Project

SOLUTION

How did you find WebFX?

Previous Experience

Why did you select WebFX over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Live/Instant LTL & FTL Rating Project Overview

Project Description

Develop a live/instant quoting system for LTL and FTL shipments, integrated into our website. The goal is to provide users with an easy-to-use quote generation tool while capturing leads and seamlessly integrating with Nutshell and our internal systems.

Workflow Overview

User Initiates Quote:
The visitor clicks "Get a Quote."
They identify as either a business or individual shipper.
They select between LTL or FTL quoting.
Form Completion:
Based on the selection, the user is presented with a form tailored to either LTL or FTL.
They enter all required shipment details.
Lead Capture Before Rate Display:
Once the form is completed, they click "Get Rate."
We generate a unique “customer reference number”
Before the rate is displayed, the system requires them to enter their name, email, and phone number.
This information generates a lead, which is sent to Nutshell CRM and will be utilized in future steps if they proceed.
Rate Display & Booking Option:
After submitting their contact information, the system displays the available rate(s).
The user has the option to proceed by clicking "Book."
Booking Process & TMS Integration:
If the user chooses to book, the system:
Creates a customer organization and customer staff profile in TAI TMS.
Logs the quote details for future reference.
Finalization
The customer is presented with our contact info and informed that Green River staff will call to finalize. (any involvement with/from site essentially ends here)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Deliverables:

Fully functional quoting form for LTL & FTL shipments.
Lead capture mechanism integrated with Nutshell.
API-powered rate retrieval and display.
Booking functionality integrated with TAI TMS.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Phenomenal - Madelyn and Zoelle have been fantastic.  Their communication and understanding of our needs/wants is unmatched. 

What was your primary form of communication with WebFX?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Everyone has been flexible, accommodating, and communicative.

Are there any areas for improvement or something WebFX could have done differently?

No complaints so far. 

BACKGROUND

Please describe your company and position.

I am the Director of Client Relations and Marketing of Whitfield & Eddy Law

Describe what your company does in a single sentence.

Full service law firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire WebFX to accomplish?

• Improve website SEO
• Create new website content regularly
• Better understanding of performance of website and advice

SOLUTION

How did you find WebFX?

Online Search

Why did you select WebFX over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from WebFX were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged as a full-service law firm to optimize our website and improve our approach to attract retail clientele (family law and estate planning) among other practices: 

• Keyword analysis and recommendations
• SEO analysis and recommendations
• Content analysis and recommendations
• Creation of sales funnel
• Administration of Google Analytics
• Monthly review, analysis, and recommendations

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Over the past years we have seen our website content improve, can track engagement and results. We know where people are on our webiste and how they use it to come to a purchasing decision.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Regular communication in a reporting function and inquiries for additional value-added projects. We don't always engage with their ideas but creates a good dialogue for us to investigate and pursue other options for growth. They are always very willing to deal with our difficult requests promptly and effectively.

What was your primary form of communication with WebFX?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are a single-source provider for our business and collaborate well with our webiste provider. I see results daily and weekly in the sense of direct inquiry requests from our website and can validate the traffic in a real-time basis. With the speed and intensity of the expansion of website development and AI tools, WebFX keeps me up to date and aggressive in our approach to online marketing.

Are there any areas for improvement or something WebFX could have done differently?

WebFX does everything we need them to and has the resources to expand their business role with us if we so desired. They are truly a single-source provider from soup to nuts.