10Pines

BACKGROUND

Introduce your business and what you do there.

I’m the director of engineering for a software company. We provide employee motivation and performance software for other businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10Pines?

I was looking for a company to supplement our engineering team. We needed a company with experience in the technology stack that we use.

SOLUTION

What was the scope of their involvement?

10Pines works hand-in-hand with our internal team. They provide engineering services using the technology stack that we use. Their team uses Ruby on Rails.

What is the team composition?

When we first started with 10Pines, we had three engineers working with us. Over the years, the number of team members fluctuated between 3–5. Currently, we’re working with five people.

How did you come to work with 10Pines?

I chose 10Pines based on the technology stack. I researched and created a shortlist of companies that seemed to have a team engagement model as well as the experience in Ruby on Rails. We had a call with three companies in total. I felt that 10Pines had a culture that was a good fit for us.

How much have you invested with them?

We’re charged on a monthly basis based on the number of hours each engineer works on the project.

What is the status of this engagement?

We started working together around 2016 and our relationship’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They deliver on their assignments. Their team doesn’t just take the assignments and check them off. They have their thinking caps on and find the best way to solve the task. There’s a feedback loop built in that I appreciate because they’ll point to a better way of completing an assignment.

How did 10Pines perform from a project management standpoint?

The vast majority of the engineers that I’ve engaged over the last four years have had good communication skills. There are times when I expect assignments to be done sooner. When they see a task that’s way bigger than I thought it would be, they bring that to my attention.

What did you find most impressive about them?

They have engineers working with other clients who have built up different expertise. When we want to try new technology, they have teammates with that expertise and can provide feedback.

Are there any areas they could improve?

After working with us for a couple of years, their engineers may want to move on to change their skillsets. That’s not always the case but I wish I had more control over that.

BACKGROUND

Introduce your business and what you do there.

I’m the product manager of a broadcasting company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10Pines?

We needed to develop software for a cloud gaming platform. We started this project with another company, but they quit.

SOLUTION

What was the scope of their involvement?

10Pines first worked on an integration for a different platform. Once we saw the quality of their work, their team took charge of building the main module. They managed frontend and backend development for the cloud gaming solution. They created the platform from scratch, helping us build custom software. 

What is the team composition?

We started working with six people. By the end of the project, the team grew to 12 people.

How did you come to work with 10Pines?

We found 10Pines through a referral. We don’t usually hire local companies but reached out to them. We were impressed by their pitch and decided to hire them.

How much have you invested with them?

We spent $500,000 on the project.

What is the status of this engagement?

We worked together between March 2018 – September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

10Pines picked up the project, started from scratch, and completed the solution. They understood our vision, and we were pleased with their work. They did a great job.

How did 10Pines perform from a project management standpoint?

We worked following an Agile methodology. We spoke with the project manager daily. 10Pines did great work.

What did you find most impressive about them?

Rather than an external vendor, they felt like part of our team. It was impressive that their entire team stayed on the project from beginning to end. My experience with other companies involved a lot of staff turnover, so we had to adjust to new team members throughout a project. 10Pines was committed, reliable, and capable, which instilled confidence in us. We were satisfied with their work and would love to have them on board again.

Are there any areas they could improve?

No, I’m very happy with their work. I enjoyed working with them.

Do you have any advice for potential customers?

Don’t be concerned about the youth of the team. They’re good.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of technology at an e-commerce platform for creators. We allow users to design and sell merchandise through our site.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10Pines?

We wanted assistance with development. 

SOLUTION

What was the scope of their involvement?

They provided development services using Ruby on Rails, React, and Python. Their work included both front- and backend development of our platform. 

What is the team composition?

We’ve worked with about 14 team members. 

How did you come to work with 10Pines?

I’m not sure how we find them since I wasn’t involved in the hiring process. I know that initially we started with a few developers, and based on their performance, we decided to expand the team. 

How much have you invested with them?

We’ve probably invested about $3,000,000. 

What is the status of this engagement?

We started working together in 2015, and our engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

They’ve become part of our team. Any success we’ve had overall as a company, they’ve had a hand in. We enjoy working with them and will continue to do so in the future. 

How did 10Pines perform from a project management standpoint?

They follow the same process that our in-house team does. They were happy to use our existing processes and make suggestions on how to improve our processes. 

What did you find most impressive about them?

They engage with, care about, and work towards our high-level goals as a company. They expressed a strong interest in understanding our strategy and how their work fits into it. This shows in their work. They possess strong critical thinking skills. It’s rare to find this kind of dedication in a third-party vendor. 

Are there any areas they could improve? 

They don’t always have spare teammates that are ready to jump on a project when we need more support. We need to give them advanced notice if we’re thinking about expanding the team. 

BACKGROUND

Please describe your company and your position there.

We manage Starbucks and Burger King franchises in Argentina. My role is IT Manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 10Pines?

We work with 10pines for more than 10 years uninterruped in projects from Sales Reports , Labor schedule system, Inventory/Recipes/prediction system for internal buying of sku's, digital invoice workflows, suppliers invoice submitting, Starbucks Rewards Argentina.

What were your goals for this project?

The goal was implement Starbucks Rewards program in Argentina.

SOLUTION

How did you select this vendor?

We have experience from previous developments.

Describe the project and the services they provided in detail.

They designed and developed the backend system for Starbucks Rewards Program. This backoffice comunicates with Mobile and Web apps, with antifraud systems, credit card processing system, digital wallets, First Data's Valuelink and Oracle-Micros Res Point of Sale System, Mail platforms. They developed all integrations and backoffice functionality to support the program.

What was the team composition?

The team was about 7 people from developers to architects. They use Agile method of work adjusting the development to our needs (that had a lot of changes).

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The original idea was a system to support 20000 members the firts 8 monthes but we had 20000 members the first month and near 100000 the first year. The system supported the overload without a glinch and the Program is vital to our sales. It was a business case for other countries with a fraction of the cost in compare with others solutions.

How was project management arranged and how effective was it?

They use Agiles methods so we met every 2 weeks in a demo of new functionality and to define new steps. They track the development with Jira, GitHub, Grafana, etc. A 2 week meeting was fundamental to us because we had a lot of project deifnitions changes.

What did you find most impressive about this company?

The way they contribute to the project from the business perspective. At the end they know more than us about how the things works in our company. They are very flexible. Also they made field tests in our stores not only to know if the system works but for analize others interactions that they can affect the development.

Are there any areas for improvement?

Not really. They are very professionals and incredible felixible to the client needs. They are partners.

BACKGROUND

Please describe your company and position.

 I am the Engineering Manager of an information technology company 

Describe what your company does in a single sentence.

Cloud software 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10Pines to accomplish?

• Add engineering capacity to build and ship integrations and extensions for our platform
• Speed up delivery by adopting an AI-assisted development process
• Build and maintain production AI features, including agentic workflows

SOLUTION

How did you find 10Pines?

Referral

Why did you select 10Pines over others?

• High ratings
• Pricing fit our budget
• Referred to me

How many teammates from 10Pines were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

10Pines has worked as an embedded engineering team with us since early 2025, starting with three engineers and working inside our own processes and codebase.

• Integrations and extensions for our platform, built end to end, from technical design reviews through implementation, testing, and release
• An AI-assisted development process that the team adopted early and helped refine, which cut delivery time on comparable projects by about 5x
• A production AI feature built on a multi-step agentic workflow, with LLM sub-agents, human-in-the-loop review steps, and automated evaluation suites
• Ongoing reliability, performance, and observability work on production features after launch - Code review and release ownership, including the technical direction and long-term maintenance of the apps they build
• Migration of existing projects to new repository and CI infrastructure

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Cut delivery time on comparable projects from about 500 engineering hours to under 100, a reduction of about 80%, by adopting AI-assisted development practices
• Shipped multiple production integrations, plus a production AI feature built on an agentic workflow, which launched publicly in 2026
• Took over final code review, release ownership, and technical direction for their projects within the first year, which reduced the time our senior engineers spent on oversight
• Renewed several times over almost two years, as the scope grew from integration work to production AI features

Describe their project management. Did they deliver items on time? How did they respond to your needs?

10Pines fit into our existing process instead of asking us to adopt theirs. They ran two-week sprints alongside our teams, shared written async standups three times a week, and joined twice-weekly syncs for demos, planning, and design and technical reviews. They raised blockers early and in writing, so problems rarely surprised us late in a project.
They were also flexible about working across time zones, often moving their schedule to join meetings at short notice. As the work grew more complex, they took on more ownership without being asked, including leading their own planning with our product managers and owning final review before release.

What was your primary form of communication with 10Pines?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was how quickly they grew with us. They started on well-scoped integration work, adopted AI-assisted development faster than most of our internal teams, and within about a year were building and owning production AI features. I did not expect that from an outside team.

Their engineering maturity is also unusual for an agency. They measure and verify their changes, think about security from the start, and back their work with real tests. Their code reviews raised the quality bar for everyone on the project, including our own engineers.

They also care about feedback and growth. They asked for direct feedback regularly and acted on it, which made the partnership feel like working with colleagues, not a vendor.

Are there any areas for improvement or something 10Pines could have done differently?

The main area was early in the engagement. On the first projects, the team needed a fair amount of technical guidance from our engineers, and our QA reviews caught several launch-blocking issues, mostly edge cases and unclear error messages.
That improved quickly as they learned our platform, and later projects needed far less oversight. If I could change one thing, I would have had them write down their testing approach and edge cases earlier in each project, so those issues surfaced before review and not during it.

BACKGROUND

Please describe your company and position.

I am the VP Engineering of GemDB

Describe what your company does in a single sentence.

GemDB provides a multi-user object-oriented application server with built-in persistence. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10Pines to accomplish?

• Build a VS Code extension to provide an IDE for GemStone/S Smalltalk.
• Build a Python runtime for GemDB.
• Build a VS Code extension to interact with GemDB.

SOLUTION

How did you find 10Pines?

Previous professional interaction with leadership.

Why did you select 10Pines over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Their knowledge of our niche technology

How many teammates from 10Pines were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Using an existing C library to connect to an object database, create an IDE for the database/app server.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our first milestone was delivered on time and exceeded the requirements.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We were in daily communication on Slack and had weekly status meetings. 10 Pines responded quickly to our new requests and identified and addressed holes in our design/implementation.

What was your primary form of communication with 10Pines?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We have a somewhat niche product, and they understood it very well. And used their experience in other areas and projects to anticipate what we needed.

Are there any areas for improvement or something 10Pines could have done differently?

No suggestions.

BACKGROUND

Introduce your business and what you do there.

I’m the process transformation coordinator at an integrated oil and gas company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 10Pines?

We needed to develop high-quality cloud-based software for our key business applications.

SOLUTION

What was the scope of their involvement?

10Pines is in charge of the design and coding of the app. The team handles the entire development and design process.

What is the team composition?

We work with four teammates from 10Pines.

How did you come to work with 10Pines?

We found them through a personal referral. We chose them because of their expertise in software development and agile methodologies, and their good overall reviews.

What is the status of this engagement?

We started working with them in March 2024, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

10Pines provides us with product demos every two weeks. We've received very good feedback from our stakeholders. The team has improved the app's features, software adjustments, look, and feel with every iteration.

How did 10Pines perform from a project management standpoint?

10Pines delivers on time what's in their scope. Unfortunately, we've seen some delays because we're leveraging new technologies. We communicate via video calls.

What did you find most impressive about them?

We're impressed by 10Pines’ knowledge, expertise, proactivity, and their own network for internal support.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Please describe your company and position.

I am the shopping portal of a telecommunications company.

Describe what your company does in a single sentence.

It is a telecommunications and services company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10Pines to accomplish?

• Development of e-commerce services (shopping portal and content)

SOLUTION

How did you find 10Pines?

Referral

Why did you select 10Pines over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from 10Pines were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

It is the channel that sells the most of the entire America Movil group.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

growth in end-customer usage and revenue

Describe their project management. Did they deliver items on time? How did they respond to your needs?

If we are aligned with the delivery times and quality, we work very well as a team.

What was your primary form of communication with 10Pines?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I'm impressed by 10Pines' technical capacity, human capacity, and communication.

Are there any areas for improvement or something 10Pines could have done differently?

They could be more open to the estimates and solutions they apply

BACKGROUND

Please describe your company and position.

I am the Former Staff Software Engineer of a streaming platform

Describe what your company does in a single sentence.

Livestreaming platform for VTubers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10Pines to accomplish?

• Design of software applications
• Implementation of software applications

SOLUTION

How did you find 10Pines?

I knew them from apreviousjob

Why did you select 10Pines over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from 10Pines were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They were part of a team of full stack engineers and were responsible to work on both backend features and frontend features for our NodeJS+React application

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Even though we didn't have quantitative metrics, the quality of the work and timely fashion to deliver was always on point.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• On time.
• If there were delays there was never a surprise.
• High level of ownership.

What was your primary form of communication with 10Pines?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are not just software engineers who work on given tickets. They are product engineers who want to understand the product to build software that fits the customer needs.

Are there any areas for improvement or something 10Pines could have done differently?

No. I've worked with them at different companies for over a decade. They are top-notch.

BACKGROUND

Please describe your company and position.

I am the Senior Director, Product Strategy of Connected Health

Describe what your company does in a single sentence.

Connected Health provided both individual and group insurance private-exchange platforms to assist consumers in finding and enrolling in the best insurance plans to fit their needs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 10Pines to accomplish?

• Platform development
• Create a content management system
• Build a framework to support decision-making algorithm

SOLUTION

How did you find 10Pines?

Referral

Why did you select 10Pines over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from 10Pines were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

10Pines was responsible for all development work to build and maintain three separate applications - an online group insurance quoting platform for brokers, an individual insurance exchange (integrated to the Federal insurance exchange) to support annual open enrollment, and a group benefits enrollment platform integrated to a 3rd party benefits administration platform. 

10Pines was involved in initial concept development, scoping and planning for 3rd party integrations, UX design, and defining the approach to maintaining a complex decision-making algorithm. 10Pines also helped to build an administrative UI to provide the business with the ability to configure and white-label one or more applications for channel partners without relying on programming resources.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

the ability for consumers to find, select and enroll in various insurance products during annual open enrollment, the ability for employer benefit administrators to manage enrollments, and the ability for agents/brokers to enroll employers in group benefits plans.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We used agile scrum method to manage all aspects of development which included daily stand ups, weekly progress reports, retrospectives and periodic in-person planning sessions over the years we worked together. We worked in two-week sprints with releases once per month. Slack was used to maintain communication between the teams. 10Pines was very responsive and was able to flex the size of the team from year to year based on anticipated needs.

 Scoping and planning sessions allowed us to create reasonable time tables for development for any new project. Adjustments to timelines were made as necessary based on changes to scope or competing priorities. If increased velocity became necessary when taking on a new project with aggressive timelines, 10Pines was able to add to the team relatively quickly.

What was your primary form of communication with 10Pines?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The management style and personality of co-founder, Emilio, made working with 10Pines a pleasant experience. There was an excellent rapport between the members of the 10Pines team that worked on our projects. Always very good communication and deep knowledge of a variety of technical programming languages to support our applications. The 10Pines team always feels like an extension of our in-house development rather than an outsourced, off-shore team.

Are there any areas for improvement or something 10Pines could have done differently?

No.