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Home Media Planning and Buying Spain Madrid

Top Media Buying Agencies in Madrid

Ratings Updated: February 25, 2026
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1 Leaders 11 Contenders

12 Companies

Country: Spain
City: Madrid

List of the Top Madrid Media Buying and Planning Companies

  • Featured

    What are Featured Providers?

    Anderson Collaborative™ Logotype

    Anderson Collaborative™

    4.9 23 reviews
    Premier Verified
    $5,000+
    $150 - $199 / hr
    50 - 249
    Serves Madrid, Spain

    Services provided

    10% Media Planning & Buying
    10% Advertising
    10% E-Commerce Development +7 services
    10% Market Research
    10% Marketing Strategy
    10% Pay Per Click
    10% Public Relations
    10% Video Production
    10% Web Design
    10% Web Development

    Anderson Collaborative™ is a strategic Media Planning and Buying agency specializing in advertising strategy, media audience segmentation, and digital marketing services. Clients consistently commend the company for its exceptional communication, adaptability, and data-driven approach. With a 100% positive feedback rate, reviewers frequently highlight the agency's ability to deliver impressive ROAS, with one client noting an 8-10 times return on ad spend.

    See all 23 projects
    1 of 1 reviews is 5 stars
    Unknown avg. project cost

    Reviewed 1 time in the past 6 months

    In recent reviews, clients have praised Anderson Collaborative™ for their effective project management and responsive communication, noting the company's sense of urgency and alignment with client objectives. One client highlighted significant increases in social media reach and lead submissions, attributing this success to detailed oversight and regular updates. Overall, the sentiment is highly positive, with clients expressing satisfaction with the value provided and no immediate areas for improvement identified.
    Read 1 Recent Review
    3 of 3 Media Planning & Buying reviews are 5 stars
    $200,000 – $999,999 avg. project cost

    Media Planning & Buying PROJECT HIGHLIGHT

    Advertising & Branding for Cleaning Chemicals Manufacturer

    5.0 — Anderson Collaborative provides advertising services for a cleaning chemicals manufacturer. They improve the brand's social media presence and handle product launches, ad spend, design, and Read more
    Read 3 Reviews

    Industry Experience

    Anderson Collaborative™ demonstrates significant expertise in various industries, notably Arts, Entertainment & Music, Advertising & Marketing, Consumer Products, Real Estate, and Financial Services. Clients praise their innovative digital marketing strategies, robust project management, and ability to enhance visibility and sales. Overall sentiment across industries is highly positive, with clients noting substantial improvements in engagement and ROI, making them a suitable partner for organizations seeking growth in these sectors.

    Read All Reviews

    Select Industry to see insights

    Arts, entertainment & music Advertising & marketing Consumer Products Real estate Motion Pictures & Film Software Retail Business services Energy & natural resources Nonprofit Financial services

    View projects from:

    United States (14) Canada (3) Australia (1)
    View Profile Visit Website
    EXL Media Logotype

    EXL Media

    4.9 18 reviews
    Premier Verified
    $25,000+
    $150 - $199 / hr
    2 - 9
    Serves Madrid, Spain

    Services provided

    50% Media Planning & Buying
    15% Marketing Strategy
    10% Conversion Optimization +3 services
    10% Pay Per Click
    10% Social Media Marketing
    5% Market Research

    EXL Media is a proficient media planning and buying firm that excels in advertising strategy and ad service purchasing. They receive overwhelmingly positive feedback, with 100% of reviewers praising their strategic approach and effective project management. Clients consistently commend their expertise in media audience segmentation and their ability to secure excellent advertising deals, resulting in significant business growth.

    See all 18 projects

    Reviews mention Trustworthy

    The reviews of EXL Media consistently highlight their trustworthiness, with clients emphasizing their reliability and dedication. One client noted, 'This is a trustworthy team that prioritizes results for its clients.' Another stated, 'We trust them year after year with their talent and experience.' Their meticulous attention to detail and personalized service foster strong relationships, making clients feel secure in their project management. Overall, the sentiment is overwhelmingly positive, with clients expressing complete confidence in EXL Media's capabilities.
    • Digital Marketing & PR for Ski Resort
      5.0 Dec 4, 2020

      They’re dedicated to their clients, never taking our business for granted. They take great care with our budget through negotiating to get us the best rates and delivering everything as contracted. It’s easy to trust them with our budget because they take such great care throughout the process.

      Read Full Review
    • Media Planning & Buying for Marketing & Advertising Firm
      5.0 Sep 28, 2020

      We have worked with EXL Media on this transportation/destination client for 11 years and they continue to bring new ideas and enthusiasm to the table. They have been a trusted partner to our agency and to the client and we trust them year after year with their talent and experience.

      Read Full Review
    Read All Reviews
    1 of 2 reviews are 5 stars
    2 new reviews for Media Planning & Buying services
    $1,000,000 – $9,999,999 avg. project cost

    Reviewed 2 times in the past 6 months

    Recent client feedback highlights EXL Media's exceptional performance in managing integrated marketing campaigns, demonstrating a strong ability to exceed revenue goals and drive engagement. Clients praised their proactive communication, organization, and industry insights, noting an impressive 11x return on ad spend. The team is seen as knowledgeable and genuinely invested in client missions. However, one client suggested improved backend fulfillment processes for better campaign effectiveness. Overall, sentiment remains highly positive regarding their strategic capabilities and partnership approach.
    Read 2 Recent Reviews
    3 of 4 Media Planning & Buying reviews are 5 stars
    2 new reviews for Media Planning & Buying in past 6 months
    $200,000 – $999,999 avg. project cost

    Media Planning & Buying PROJECT HIGHLIGHT

    Media Planning & Buying Services for Real Estate Group

    5.0 — EXL Media provides media planning and buying services for a real estate company. The team supports the client's media strategy, manages paid media accounts, optimizes campaigns, and offers Read more
    Read 4 Reviews

    Average Project Cost Breakdown

    $200,000 to $999,999 (7) $1,000,000 to $9,999,999 (5) $50,000 to $199,999 (3)

    What Clients Have Said

    EXL Media is frequently praised for providing excellent value for money, with clients noting significant returns on investment, such as an 11x return on ad spend for consumer placements. Clients appreciate their proactive approach and ability to negotiate favorable terms, which enhances overall budget efficiency. Feedback highlights their transparency with costs and commitment to staying within budget. Overall, the sentiment is overwhelmingly positive, with clients expressing satisfaction with the cost-effectiveness of their services.
    Read All Reviews
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    Hotspex Media Logotype

    Hotspex Media

    4.9 16 reviews
    Premier Verified
    $50,000+
    $150 - $199 / hr
    10 - 49
    Serves Madrid, Spain

    Services provided

    50% Media Planning & Buying
    20% Pay Per Click
    15% Social Media Marketing +2 services
    10% Advertising
    5% Marketing Strategy

    Hotspex Media is a Media Planning and Buying firm known for its expertise in digital marketing and advertising strategy. Out of the reviews analyzed, 100% highlight the company's responsive communication and expert recommendations, resulting in successful campaign performance. Notably, clients appreciate their thorough understanding of unique market needs and the high value they offer for their services.

    See all 16 projects
    1 of 1 reviews is 5 stars
    Unknown avg. project cost

    Reviewed 1 time in the past 6 months

    In the past six months, Hotspex Media has received positive feedback for their organized project management and effective omnichannel media strategies. A client noted significant improvements in KPIs, including an 8% increase in brand sentiment and enhanced audience targeting through their Reticle platform. The team's ability to translate insights into actionable strategies was highly praised. However, some clients suggested that more proactive communication during quieter periods could enhance clarity and confidence in project progress.
    Read 1 Recent Review
    2 of 2 Media Planning & Buying reviews are 5 stars
    $50,000 – $199,999 avg. project cost

    Media Planning & Buying PROJECT HIGHLIGHT

    PPC Services for Digital Services & Imaging Solutions Co

    5.0 — Hotspex Media manages paid digital marketing campaigns for a digital services and imaging solutions company. The team is responsible for the social media advertising strategies across B2B and B2C Read more
    Read 2 Reviews

    Industry Experience

    Hotspex Media has demonstrated expertise across various industries, including Manufacturing, Beauty & Cosmetics, Telecommunications, Consumer Products, Advertising & Marketing, Business Services, Healthcare, and Food & Beverage. Feedback highlights their strengths in digital marketing strategy, campaign management, and analytics, with clients noting impressive results in brand awareness, traffic generation, and lead conversion. Overall, sentiment is highly positive, indicating that companies in these sectors can expect effective, detail-oriented service and impactful outcomes from Hotspex Media.

    Read All Reviews

    Select Industry to see insights

    Manufacturing Beauty & Cosmetics Consumer Products Advertising & marketing Business services Other Industry Retail Construction Healthcare Telecommunications Food & Beverage

    View projects from:

    Canada (12) United States (4)
    View Profile Visit Website
  • WASABI Logotype

    4.6 24 reviews
    $1,000+
    $25 - $49 / hr
    10 - 49
    Madrid, Spain

    Services provided

    20% Media Planning & Buying
    20% Digital Strategy
    20% Social Media Marketing +6 services
    10% Branding
    10% Graphic Design
    5% Advertising
    5% Event Marketing
    5% Search Engine Optimization
    5% Web Design

    WASABI is a media planning and buying firm offering comprehensive digital marketing services, including brand positioning and media optimization. Approximately 70% of reviewers commend their creative content and alignment with company values, while 30% suggest improvements in deadline adherence and proactive innovation. Their services are highly regarded for enhancing digital KPIs and market share.

    See all 24 projects
    0 of 2 Media Planning & Buying reviews are 5 stars
    1 new review for Media Planning & Buying in past 6 months
    $50,000 – $199,999 avg. project cost

    Media Planning & Buying PROJECT HIGHLIGHT

    Digital Mktg & Social Media Mgmt for Food & Beverage Company

    4.0 — Wasabi Digital provides digital marketing services for a food and beverage company. Their tasks include media planning and optimization, creating visual elements and campaigns, and social media Read more
    Read 2 Reviews

    Industry Experience

    Wasabi Digital has demonstrated strong expertise in various industries, including Food & Beverage, Financial Services, Real Estate, Environmental Services, Software, Telecommunications, and Retail. Clients praised their effective digital marketing strategies, clear communication, and ability to enhance brand awareness. Overall sentiment is positive, particularly in Food & Beverage and Financial Services, where clients noted significant growth in market share and engagement. This agency is well-suited for clients looking to refine digital strategies, drive sales, and improve brand positioning across multiple sectors.

    Read All Reviews

    Select Industry to see insights

    Restaurants Food & Beverage Financial services Software Real estate Environmental Services Food & Beverages Business services Telecommunications Retail Manufacturing Arts, entertainment & music Consumer Products

    View projects from:

    Uruguay (21) Argentina (1)

    Madrid, Spain

    Calle del Marqués de la Ensenada 14
    Madrid, Spain 28004

    2 - 5

    +34911516383

    See All Locations (2)
    View Profile
  • Tucliente.com Logotype

    Not yet reviewed

    Undisclosed
    $25 - $49 / hr
    2 - 9
    Madrid, Spain

    Services provided

    40% Media Planning & Buying
    30% Marketing Strategy
    30% Performance Marketing

    Media planning and buying agency Tucliente.com was launched in 2025. The team provides Media Planning & Buying and Marketing Strategy.

    Read more
    View Profile
  • Mobihunter Logotype

    5.0 14 reviews
    $25,000+
    $25 - $49 / hr
    10 - 49
    Madrid, Spain

    Services provided

    10% Media Planning & Buying
    25% Mobile & App Marketing
    10% Advertising +6 services
    10% Conversion Optimization
    10% Ecommerce Marketing
    10% Marketing Strategy
    10% Performance Marketing
    10% Social Media Marketing
    5% Video Production

    Mobihunter is a media planning and buying company specializing in mobile application user acquisition. Reviews highlight their strong involvement, dedication, and effective communication, leading to successful KPI performance and increased user installs. With 100% positive feedback, clients appreciate their budget-friendly pricing and proactive project management.

    See all 14 projects

    Reviews mention Knowledgeable

    Clients consistently highlight Mobihunter's extensive knowledge and expertise in user acquisition strategies. One client noted their 'wide knowledge of various channels' and emphasized the team's ability to navigate these effectively to meet objectives. Additionally, the responsiveness and adaptability of the Mobihunter team were praised, demonstrating their commitment to understanding and addressing client needs. Overall, the sentiment is highly positive regarding Mobihunter's knowledgeable approach.
    • User Acquisition Campaigns for Cybersecurity Company
      5.0 Jul 1, 2022

      They have a wide knowledge of various channels and experts who know how to navigate through these channels to achieve the overall goals and objectives.

      Read Full Review
    Read All Reviews

    Industry Experience

    Mobihunter has demonstrated expertise across several industries including Education, Advertising & Marketing, eCommerce, Gaming, IT Services, Retail, and Financial Services. Feedback highlights their strengths in user acquisition, creative ad production, and effective campaign management, with positive sentiment noted in Education and Financial Services for their strong ROI. Clients appreciate their responsiveness, industry knowledge, and ability to meet KPIs, making them a suitable partner for companies in these sectors seeking growth through mobile marketing.

    Read All Reviews

    Select Industry to see insights

    Education Advertising & marketing eCommerce Gaming Retail IT Services Financial services Information technology

    Average Project Cost Breakdown

    $10,000 to $49,000 (5) $200,000 to $999,999 (3) $50,000 to $199,999 (2)

    What Clients Have Said

    Mobihunter is consistently praised for providing good value for money, with clients noting their efficient use of budgets and cost-effective solutions. One client highlighted that Mobihunter helped reduce their cost per acquisition significantly, while another emphasized the agency's ability to deliver results that align with their financial expectations. Overall, the sentiment reflects satisfaction with the pricing structure and the perceived return on investment across multiple projects.
    Read All Reviews

    Madrid, Spain

    48 Calle de Hermosilla
    Madrid, Spain 28001

    1

    +12532293527

    See All Locations (7)
    View Profile

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  • t2ó, Full Service Sales & Marketing Consultancy for Ecommerce Hispanic Brands Logotype

    Not yet reviewed

    $50,000+
    $100 - $149 / hr
    50 - 249
    Madrid, Spain

    Services provided

    20% Media Planning & Buying
    20% Digital Strategy
    15% Branding +5 services
    15% Pay Per Click
    10% Content Marketing
    10% Conversion Optimization
    5% Mobile & App Marketing
    5% Social Media Marketing

    Established in 2004, t2ó, Full Service Sales & Marketing Consultancy for Ecommerce Hispanic Brands is a media planning & buying company. The team offers Media Planning & Buying and Digital

    Read more

    Madrid, Spain

    Poeta Joan Maragall 1, 4ª planta
    Madrid, Spain 28020

    101 - 150

    +34 91 535 80 66

    See All Locations (2)
    View Profile
  • Integral Ad Science Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    250 - 999
    Madrid, Spain

    Services provided

    25% Media Planning & Buying
    25% Advertising
    25% Branding +1 service
    25% Mobile & App Marketing

    Integral Ad Science is an Advertising company. They provide Advertising and Branding and were launched in 2009.

    Read more

    Madrid, Spain

    Paseo de la Castellana 77
    Madrid, Spain 28046

    21 - 30

    See All Locations (6)
    View Profile
  • 121PR Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Services provided

    20% Media Planning & Buying
    20% Business Consulting
    20% Content Marketing +2 services
    20% Digital Strategy
    20% Public Relations

    Based in Madrid, Spain and Frielas, Portugal, 121PR is a small PR company. Their services include Public Relations and Media Planning & Buying.

    Read more
    View Profile
  • Ottomarketer Logotype

    Not yet reviewed

    $1,000+
    $25 - $49 / hr
    2 - 9
    Madrid, Spain

    Services provided

    10% Media Planning & Buying
    20% Digital Strategy
    20% Pay Per Click +5 services
    10% Conversion Optimization
    10% Marketing Strategy
    10% Other Digital Marketing
    10% Search Engine Optimization
    10% Social Media Marketing

    Digital Strategy company Ottomarketer is headquartered in Madrid, Spain and San José, Costa Rica. They focus on Digital Strategy and Pay Per Click.

    Read more
    View Profile
  • TeamNOBOX Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Madrid, Spain

    Services provided

    10% Media Planning & Buying
    30% Market Research
    20% Product Marketing +6 services
    10% Branding
    10% Marketing Strategy
    5% Content Marketing
    5% Digital Strategy
    5% Email Marketing
    5% Search Engine Optimization

    Market Research company TeamNOBOX is located in Madrid, Spain. The team provides Market Research and Product Marketing.

    Read more
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  • Gablons Public Relations Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Services provided

    25% Media Planning & Buying
    25% Event Marketing
    25% Public Relations +1 service
    25% Social Media Marketing

    Gablons Public Relations, an Event Marketing company, is in Barcelona, Spain and Madrid, Spain. They offer Event Marketing and Media Planning & Buying.

    Read more

    Madrid, Spain

    Serrano 19, 4th Left
    Madrid, Spain 28001

    2 - 5

    +34.91.5983.390

    See All Locations (2)
    View Profile
  • Spiroox Media Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Services provided

    10% Media Planning & Buying
    10% Branding
    10% Conversion Optimization +7 services
    10% E-Commerce Development
    10% Email Marketing
    10% Graphic Design
    10% Pay Per Click
    10% Search Engine Optimization
    10% UX/UI Design
    10% Web Design

    Launched in 2008, Spiroox Media, a small branding company, is based in Madrid, Spain. Their services include Branding and Media Planning & Buying.

    Read more
    View Profile
  • Add Value Media Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Madrid, Spain

    Services provided

    10% Media Planning & Buying
    10% Advertising
    10% Branding +7 services
    10% Content Marketing
    10% IT Strategy Consulting
    10% Marketing Strategy
    10% Pay Per Click
    10% Search Engine Optimization
    10% Web Design
    10% Web Development

    Add Value Media, an Advertising company, was founded in 2013. They focuses on Advertising and Branding.

    Read more
    View Profile
  • Trilogi - The eCommerce Agency Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Services provided

    20% Media Planning & Buying
    20% Accounting
    20% Business Consulting +2 services
    20% E-Commerce Development
    20% Social Media Marketing

    Trilogi - The eCommerce Agency is a media planning & buying agency established in 1999. Their services include Media Planning & Buying and Social Media Marketing.

    Read more

    Madrid, Spain

    Calle de José Abascal, 56
    Madrid, Spain 28003

    2 - 5

    +34.911.095.899

    See All Locations (4)
    View Profile

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1 WASABI

List of the Top 1 Madrid Media Buying and Planning Companies

  1. WASABI Logotype

    WASABI

    $1,000+
    $25 - $49 / hr
    10 - 49
    Montevideo, Uruguay

    Ability to deliver

    30.7/40.0
    16/20 Reviews
    8.2/10 Clients & Experience
    6.5/10 Market Presence

    Service focus

    20% Media Planning & Buying
    80% Other
    View Profile Visit Website
  2. Tucliente.com Logotype

    Tucliente.com

    Undisclosed
    $25 - $49 / hr
    2 - 9
    Madrid, Spain

    Ability to deliver

    5.2/40.0
    0/20 Reviews
    0/10 Clients & Experience
    5.2/10 Market Presence

    Service focus

    40% Media Planning & Buying
    60% Other
    View Profile Visit Website
  3. Mobihunter Logotype

    Mobihunter

    $25,000+
    $25 - $49 / hr
    10 - 49
    Seattle, WA

    Ability to deliver

    29.5/40.0
    16.6/20 Reviews
    7.7/10 Clients & Experience
    5.2/10 Market Presence

    Service focus

    10% Media Planning & Buying
    90% Other
    View Profile Visit Website
  4. t2ó, Full Service Sales & Marketing Consultancy for Ecommerce Hispanic Brands Logotype

    t2ó, Full Service Sales & Marketing Consultancy for Ecommerce Hispanic Brands

    $50,000+
    $100 - $149 / hr
    50 - 249
    Houston, TX

    Ability to deliver

    6.8/40.0
    0/20 Reviews
    0.1/10 Clients & Experience
    6.7/10 Market Presence

    Service focus

    20% Media Planning & Buying
    80% Other
    View Profile Visit Website
  5. Integral Ad Science Logotype

    Integral Ad Science

    Undisclosed
    Undisclosed
    250 - 999
    Berlin, Germany

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    25% Media Planning & Buying
    75% Other
    View Profile Visit Website
  6. 121PR Logotype

    121PR

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Ability to deliver

    5.6/40.0
    0/20 Reviews
    0/10 Clients & Experience
    5.6/10 Market Presence

    Service focus

    20% Media Planning & Buying
    80% Other
    View Profile Visit Website
  7. Ottomarketer Logotype

    Ottomarketer

    $1,000+
    $25 - $49 / hr
    2 - 9
    Madrid, Spain

    Ability to deliver

    5.2/40.0
    0/20 Reviews
    0/10 Clients & Experience
    5.2/10 Market Presence

    Service focus

    10% Media Planning & Buying
    90% Other
    View Profile Visit Website
  8. TeamNOBOX Logotype

    TeamNOBOX

    Undisclosed
    Undisclosed
    2 - 9
    Madrid, Spain

    Ability to deliver

    4.9/40.0
    0/20 Reviews
    0/10 Clients & Experience
    4.9/10 Market Presence

    Service focus

    10% Media Planning & Buying
    90% Other
    View Profile Visit Website
  9. Gablons Public Relations Logotype

    Gablons Public Relations

    Undisclosed
    Undisclosed
    10 - 49
    Barcelona, Spain

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    25% Media Planning & Buying
    75% Other
    View Profile Visit Website
  10. Spiroox Media Logotype

    Spiroox Media

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    10% Media Planning & Buying
    90% Other
    View Profile Visit Website
  11. Add Value Media Logotype

    Add Value Media

    Undisclosed
    Undisclosed
    2 - 9
    Madrid, Spain

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    10% Media Planning & Buying
    90% Other
    View Profile Visit Website
  12. Trilogi - The eCommerce Agency Logotype

    Trilogi - The eCommerce Agency

    Undisclosed
    Undisclosed
    10 - 49
    Igualada, Spain

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    20% Media Planning & Buying
    80% Other
    View Profile Visit Website

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