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Home Media Planning and Buying Spain Madrid

Top Media Buying Agencies in Madrid

Ratings Updated: September 6, 2026
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1 Leaders 12 Contenders

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13 Companies

Country: Spain
City: Madrid

List of the Top Madrid Media Buying and Planning Companies

  • Featured

    What are Featured Providers?

    Anderson Collaborative™ Logotype

    Anderson Collaborative™

    4.9 27 reviews
    Verified
    $5,000+
    $150 - $199 / hr
    50 - 249
    Serves Madrid, Spain

    Services provided

    10% Media Planning & Buying
    10% Advertising
    10% E-Commerce Development +7 services
    10% Market Research
    10% Marketing Strategy
    10% Pay Per Click
    10% Public Relations
    10% Video Production
    10% Web Design
    10% Web Development

    Anderson Collaborative™ is a comprehensive media planning and buying agency known for its strategic media planning, ad purchasing, and media buying outsourcing services. The company has received overwhelmingly positive feedback, with clients praising their organization, strategic expertise, and impressive results, such as exceeding a 10-times ROAS. Approximately 100% of reviews highlight their effective communication and responsiveness, making them a reliable partner in advertising strategy and media audience segmentation.

    See all 27 projects
    3 of 3 Media Planning & Buying reviews are 5 stars
    $200,000 – $999,999 avg. project cost

    Media Planning & Buying PROJECT HIGHLIGHT

    Lead Gen Marketing Strategy for Coworking Spaces Provider

    5.0 — Anderson Collaborative has developed a marketing strategy focused on lead generation for a coworking spaces provider. Their work has included media buying, data analytics, web management, and CRM Read more
    Read 3 Reviews

    Industry Experience

    Anderson Collaborative™ has demonstrated expertise across diverse industries, including financial services, arts and entertainment, advertising and marketing, real estate, and more. Clients commend their strong project management, effective communication, and ability to significantly increase leads and engagement through targeted digital strategies. Overall, the sentiment is highly positive, particularly in arts and entertainment, where measurable outcomes include substantial increases in audience reach and ticket sales. They are recognized for their innovative solutions, making them a solid choice for businesses seeking impactful marketing support.

    Read All Reviews

    Select Industry to see insights

    Advertising & marketing Consumer Products Real estate Motion Pictures & Film Software Retail Business services Energy & natural resources Nonprofit Financial services Arts, entertainment & music

    Average Project Cost Breakdown

    $10,000 to $49,000 (8) Less than $10,000 (4) $200,000 to $999,999 (2) $1,000,000 to $9,999,999 (1)

    What Clients Have Said

    Clients consistently highlight Anderson Collaborative's strong value for money, noting their competitive pricing and effective results. One client praised their 'good value for cost,' while another mentioned a '5-fold increase in sales and profitability' attributed to their services. Many reviews emphasize the company's ability to deliver impressive returns on investment, with clients reporting high returns on ad spend. Overall, the sentiment is overwhelmingly positive, with clients appreciating both the cost-effectiveness and the quality of service provided.
    Read All Reviews

    View projects from:

    United States (14) Canada (3) Australia (1)
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    EXL Media Logotype

    EXL Media

    4.9 18 reviews
    Premier Verified
    $25,000+
    $150 - $199 / hr
    2 - 9
    Serves Madrid, Spain

    Services provided

    50% Media Planning & Buying
    15% Marketing Strategy
    10% Conversion Optimization +3 services
    10% Pay Per Click
    10% Social Media Marketing
    5% Market Research

    EXL Media excels as a media planning and buying firm, offering comprehensive services from audience segmentation to ad purchasing. Across various reviews, 100% of clients commend their strategic approach and professionalism, with notable achievements such as an 11x return on ad spend and a 311% increase in website sessions. Clients appreciate their proactive communication and deep industry insight, making them a trusted partner.

    See all 18 projects

    Reviews mention Well-executed projects

    EXL Media has received positive feedback for their well-executed projects, demonstrating exceptional communication and project management. Clients noted their agility and responsiveness, with one managing director highlighting their ability to refine digital marketing strategies effectively. Monthly reports are valued for their insightful interpretation, and the team's strategic approach has led to increased qualified leads despite higher costs per click. Overall, clients express strong trust in EXL Media's expertise and commitment to exceeding expectations.
    • SEO & Digital Marketing for Senior Living Community
      5.0 Sep 23, 2020

      EXL Media is always on top of it. Google is consistently changing their analytics and formulas so we have to constantly adjust, and EXL Media does that for us. When I had a certain challenge, they identified the source and keywords of it. I receive monthly reports that are very valuable. However, the reports aren’t just numbers, EXL Media interprets them for me.

      Read Full Review
    • SEO & Digital Marketing for Senior Living Community
      5.0 Sep 23, 2020

      Their project management is top-notch. They’re agile because they have a small team. I don’t have to wait a long time to get an answer or resolution. When I ask to initiate a new project, they’re right on it. I get a timely response and that clearly shows that they’ve spent the time to give me the estimate.

      Read Full Review
    • SEO & Digital Marketing for Senior Living Community
      5.0 Sep 23, 2020

      Their communication and follow-through are excellent. There are never any dangling participles with them. They complete every task they’re given and offer candid advice. Sometimes, it’s not what I want to hear but they have my trust and the courage to state it.

      Read Full Review
    Read All Reviews
    3 of 4 Media Planning & Buying reviews are 5 stars
    1 new review for Media Planning & Buying in past 6 months
    $200,000 – $999,999 avg. project cost

    Media Planning & Buying PROJECT HIGHLIGHT

    Media Planning & Buying Services for Real Estate Group

    5.0 — EXL Media provides media planning and buying services for a real estate company. The team supports the client's media strategy, manages paid media accounts, optimizes campaigns, and offers Read more
    Read 4 Reviews

    Average Project Cost Breakdown

    $200,000 to $999,999 (7) $1,000,000 to $9,999,999 (5) $50,000 to $199,999 (3)

    What Clients Have Said

    Clients of EXL Media consistently praise the company's value for money, noting their ability to deliver effective media strategies within budget. For instance, one client mentioned spending between $1.7 million and $2 million while achieving satisfactory results. Another emphasized their competitive cost per lead in outdoor campaigns. Overall, feedback reflects a strong sentiment of satisfaction regarding the return on investment, with many clients feeling that EXL Media's expertise justifies their pricing.
    Read All Reviews

    View projects from:

    United States (17) Canada (1)
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    Hotspex Media Logotype

    Hotspex Media

    4.9 16 reviews
    Premier Verified
    $50,000+
    $150 - $199 / hr
    10 - 49
    Serves Madrid, Spain

    Services provided

    50% Media Planning & Buying
    20% Pay Per Click
    15% Social Media Marketing +2 services
    10% Advertising
    5% Marketing Strategy

    Hotspex Media is a media planning and buying firm specializing in digital marketing and advertising strategy services. Reviews consistently highlight their responsive project management and expertise, with 100% of clients noting timely delivery and impressive insights. Clients appreciate their alignment with business values and successful campaign outcomes, enhancing return on investment and achieving project goals.

    See all 16 projects
    2 of 2 Media Planning & Buying reviews are 5 stars
    $50,000 – $199,999 avg. project cost

    Media Planning & Buying PROJECT HIGHLIGHT

    Digital Marketing & Ad Planning Services for PR Agency

    5.0 — Hotspex Media provides marketing services for a PR agency's end clients. Their tasks include digital marketing and advertising planning, buying, and strategy for multiple accounts within the Read more
    Read 2 Reviews

    Industry Experience

    Hotspex Media has demonstrated expertise across various industries including Manufacturing, Telecommunications, Medical Aesthetics, Food & Beverage, and Advertising & Marketing. Feedback highlights their strengths in digital marketing, campaign management, and client collaboration, resulting in improved brand visibility and engagement. The overall sentiment is positive, with clients praising their attention to detail, project management, and innovative strategies. Organizations in need of effective digital media strategies would find Hotspex Media a suitable partner.

    Read All Reviews

    Select Industry to see insights

    Food & Beverage Construction Advertising & marketing Beauty & Cosmetics Consumer Products Manufacturing Business services Other Industry Retail Healthcare Telecommunications

    Average Project Cost Breakdown

    $200,000 to $999,999 (5) $50,000 to $199,999 (3)

    What Clients Have Said

    Clients consistently commend Hotspex Media for their exceptional value relative to cost. One marketing manager noted, "good value for cost" and highlighted their ability to stay on budget while delivering impactful results. Another client emphasized their responsiveness and ability to meet deadlines, stating, "they always make it work within our set budget." Overall sentiment reflects satisfaction with the company's pricing structure and the quality of service provided, reinforcing Hotspex Media as a favorable choice for digital marketing needs.
    Read All Reviews

    View projects from:

    Canada (12) United States (4)
    View Profile Visit Website
  • WASABI Logotype

    4.6 24 reviews
    $1,000+
    $25 - $49 / hr
    10 - 49
    Madrid, Spain

    Services provided

    20% Media Planning & Buying
    20% Digital Strategy
    20% Social Media Marketing +6 services
    10% Branding
    10% Graphic Design
    5% Advertising
    5% Event Marketing
    5% Search Engine Optimization
    5% Web Design

    WASABI is a digital marketing agency specializing in Media Planning and Buying, offering comprehensive digital strategies and brand positioning services. Client feedback highlights their creative content and alignment with company values, with a 100% positive mention of value for cost. However, some reviews note the need for improved timeliness and innovation in campaign planning.

    See all 24 projects

    Reviews mention Creative

    Clients have highlighted WASABI's creativity in content development, noting it as a key strength in their projects. One client specifically praised their innovative approach to brand campaigns, which contributed to maintaining market leadership. However, there are concerns regarding their consistency in meeting deadlines, suggesting that while their creative output is commendable, improvements in project management and adherence to schedules are necessary.
    • Digital Mktg & Content Mgmt for Consumer Products Co
      3.0 Oct 14, 2025

      I was impressed with their creativity in content. Commitment to meeting deadlines and deliveries. *Lately, they haven't been complying with these items.

      Read Full Review
    Read All Reviews
    0 of 2 Media Planning & Buying reviews are 5 stars
    $50,000 – $199,999 avg. project cost

    Media Planning & Buying PROJECT HIGHLIGHT

    Digital Mktg & Social Media Mgmt for Food & Beverage Company

    4.0 — Wasabi Digital provides digital marketing services for a food and beverage company. Their tasks include media planning and optimization, creating visual elements and campaigns, and social media Read more
    Read 2 Reviews

    View projects from:

    Uruguay (21) Argentina (1)

    Madrid, Spain

    Calle del Marqués de la Ensenada 14
    Madrid, Spain 28004

    2 - 5

    +34911516383

    See All Locations (2)
    View Profile
  • Tucliente.com Logotype

    Not yet reviewed

    Undisclosed
    $25 - $49 / hr
    2 - 9
    Madrid, Spain

    Services provided

    40% Media Planning & Buying
    30% Marketing Strategy
    30% Performance Marketing

    Media planning and buying agency Tucliente.com was launched in 2025. The team provides Media Planning & Buying and Marketing Strategy.

    Read more
    View Profile
  • Mobihunter Logotype

    5.0 14 reviews
    $25,000+
    $25 - $49 / hr
    10 - 49
    Madrid, Spain

    Services provided

    10% Media Planning & Buying
    25% Mobile & App Marketing
    10% Advertising +6 services
    10% Conversion Optimization
    10% Ecommerce Marketing
    10% Marketing Strategy
    10% Performance Marketing
    10% Social Media Marketing
    5% Video Production

    Mobihunter is an advertising strategy company specializing in Media Planning and Buying, with a focus on mobile application user acquisition. The reviews reflect a 100% positive feedback rate, highlighting their effective project management, strong involvement, and success in increasing user installs while optimizing costs. Clients commend their quick responsiveness and alignment with company values.

    See all 14 projects

    Industry Experience

    Mobihunter has demonstrated expertise across various industries, including advertising & marketing, eCommerce, gaming, retail, financial services, education, and IT. Clients commend their ability to enhance user acquisition, optimize campaigns, and produce high-quality creatives. Overall sentiment is positive, highlighting strengths in responsiveness, industry knowledge, and successful project management. The agency's diverse experience suggests that they are particularly well-suited for clients seeking effective marketing solutions in user acquisition, especially within eCommerce and gaming sectors.

    Read All Reviews

    Select Industry to see insights

    IT Services Advertising & marketing eCommerce Gaming Retail Financial services Information technology Education

    View projects from:

    Russia (3) Brazil (1) Cyprus (1) Germany (1) Latvia (1) Romania (1) Sweden (1) Ukraine (1) United States (1)

    Madrid, Spain

    48 Calle de Hermosilla
    Madrid, Spain 28001

    1

    +12532293527

    See All Locations (9)
    View Profile

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  • t2ó, Full Service Sales & Marketing Consultancy for Ecommerce Hispanic Brands Logotype

    Not yet reviewed

    $50,000+
    $100 - $149 / hr
    50 - 249
    Madrid, Spain

    Services provided

    20% Media Planning & Buying
    20% Digital Strategy
    15% Branding +5 services
    15% Pay Per Click
    10% Content Marketing
    10% Conversion Optimization
    5% Mobile & App Marketing
    5% Social Media Marketing

    Established in 2004, t2ó, Full Service Sales & Marketing Consultancy for Ecommerce Hispanic Brands is a media planning & buying company. The team offers Media Planning & Buying and Digital

    Read more

    Madrid, Spain

    Poeta Joan Maragall 1, 4ª planta
    Madrid, Spain 28020

    101 - 150

    +34 91 535 80 66

    See All Locations (4)
    View Profile
  • Integral Ad Science Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    250 - 999
    Madrid, Spain

    Services provided

    25% Media Planning & Buying
    25% Advertising
    25% Branding +1 service
    25% Mobile & App Marketing

    Integral Ad Science is an Advertising company. They provide Advertising and Branding and were launched in 2009.

    Read more

    Madrid, Spain

    Paseo de la Castellana 77
    Madrid, Spain 28046

    21 - 30

    See All Locations (7)
    View Profile
  • 121PR Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Services provided

    20% Media Planning & Buying
    20% Business Consulting
    20% Content Marketing +2 services
    20% Digital Strategy
    20% Public Relations

    Based in Madrid, Spain and Frielas, Portugal, 121PR is a small PR company. Their services include Public Relations and Media Planning & Buying.

    Read more
    View Profile
  • Ottomarketer Logotype

    Not yet reviewed

    $1,000+
    $25 - $49 / hr
    2 - 9
    Madrid, Spain

    Services provided

    10% Media Planning & Buying
    20% Digital Strategy
    20% Pay Per Click +5 services
    10% Conversion Optimization
    10% Marketing Strategy
    10% Other Digital Marketing
    10% Search Engine Optimization
    10% Social Media Marketing

    Digital Strategy company Ottomarketer is headquartered in Madrid, Spain and San José, Costa Rica. They focus on Digital Strategy and Pay Per Click.

    Read more
    View Profile
  • Snul Comms Logotype

    Not yet reviewed

    $5,000+
    $100 - $149 / hr
    2 - 9
    Madrid, Spain

    Services provided

    15% Media Planning & Buying
    35% Public Relations
    25% Content Marketing +2 services
    15% Other Marketing
    10% Business Consulting

    Snul Comms is a PR agency established in 2024. The small team offers Public Relations and Content Marketing.

    Read more
    View Profile
  • TeamNOBOX Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Madrid, Spain

    Services provided

    10% Media Planning & Buying
    30% Market Research
    20% Product Marketing +6 services
    10% Branding
    10% Marketing Strategy
    5% Content Marketing
    5% Digital Strategy
    5% Email Marketing
    5% Search Engine Optimization

    Market Research company TeamNOBOX is located in Madrid, Spain. The team provides Market Research and Product Marketing.

    Read more
    View Profile
  • Gablons Public Relations Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Services provided

    25% Media Planning & Buying
    25% Event Marketing
    25% Public Relations +1 service
    25% Social Media Marketing

    Gablons Public Relations, an Event Marketing company, is in Barcelona, Spain and Madrid, Spain. They offer Event Marketing and Media Planning & Buying.

    Read more

    Madrid, Spain

    Serrano 19, 4th Left
    Madrid, Spain 28001

    2 - 5

    +34.91.5983.390

    See All Locations (2)
    View Profile
  • Trilogi - The eCommerce Agency Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Services provided

    20% Media Planning & Buying
    20% Accounting
    20% Business Consulting +2 services
    20% E-Commerce Development
    20% Social Media Marketing

    Trilogi - The eCommerce Agency is a media planning & buying agency established in 1999. Their services include Media Planning & Buying and Social Media Marketing.

    Read more

    Madrid, Spain

    Calle de José Abascal, 56
    Madrid, Spain 28003

    2 - 5

    +34.911.095.899

    See All Locations (5)
    View Profile
  • Spiroox Media Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Services provided

    10% Media Planning & Buying
    10% Branding
    10% Conversion Optimization +7 services
    10% E-Commerce Development
    10% Email Marketing
    10% Graphic Design
    10% Pay Per Click
    10% Search Engine Optimization
    10% UX/UI Design
    10% Web Design

    Launched in 2008, Spiroox Media, a small branding company, is based in Madrid, Spain. Their services include Branding and Media Planning & Buying.

    Read more
    View Profile
  • Add Value Media Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Madrid, Spain

    Services provided

    10% Media Planning & Buying
    10% Advertising
    10% Branding +7 services
    10% Content Marketing
    10% IT Strategy Consulting
    10% Marketing Strategy
    10% Pay Per Click
    10% Search Engine Optimization
    10% Web Design
    10% Web Development

    Add Value Media, an Advertising company, was founded in 2013. They focuses on Advertising and Branding.

    Read more
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1 WASABI

List of the Top 1 Madrid Media Buying and Planning Companies

  1. WASABI Logotype

    WASABI

    $1,000+
    $25 - $49 / hr
    10 - 49
    Madrid, Spain

    Ability to deliver

    30.7/40.0
    16/20 Reviews
    8.2/10 Clients & Experience
    6.5/10 Market Presence

    Service focus

    20% Media Planning & Buying
    80% Other
    View Profile Visit Website
  2. Tucliente.com Logotype

    Tucliente.com

    Undisclosed
    $25 - $49 / hr
    2 - 9
    Madrid, Spain

    Ability to deliver

    5.2/40.0
    0/20 Reviews
    0/10 Clients & Experience
    5.2/10 Market Presence

    Service focus

    40% Media Planning & Buying
    60% Other
    View Profile Visit Website
  3. Mobihunter Logotype

    Mobihunter

    $25,000+
    $25 - $49 / hr
    10 - 49
    Madrid, Spain

    Ability to deliver

    29.5/40.0
    16.6/20 Reviews
    7.7/10 Clients & Experience
    5.2/10 Market Presence

    Service focus

    10% Media Planning & Buying
    90% Other
    View Profile Visit Website
  4. t2ó, Full Service Sales & Marketing Consultancy for Ecommerce Hispanic Brands Logotype

    t2ó, Full Service Sales & Marketing Consultancy for Ecommerce Hispanic Brands

    $50,000+
    $100 - $149 / hr
    50 - 249
    Madrid, Spain

    Ability to deliver

    6.8/40.0
    0/20 Reviews
    0.1/10 Clients & Experience
    6.7/10 Market Presence

    Service focus

    20% Media Planning & Buying
    80% Other
    View Profile Visit Website
  5. Integral Ad Science Logotype

    Integral Ad Science

    Undisclosed
    Undisclosed
    250 - 999
    Madrid, Spain

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    25% Media Planning & Buying
    75% Other
    View Profile Visit Website
  6. 121PR Logotype

    121PR

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Ability to deliver

    5.6/40.0
    0/20 Reviews
    0/10 Clients & Experience
    5.6/10 Market Presence

    Service focus

    20% Media Planning & Buying
    80% Other
    View Profile Visit Website
  7. Ottomarketer Logotype

    Ottomarketer

    $1,000+
    $25 - $49 / hr
    2 - 9
    Madrid, Spain

    Ability to deliver

    5.2/40.0
    0/20 Reviews
    0/10 Clients & Experience
    5.2/10 Market Presence

    Service focus

    10% Media Planning & Buying
    90% Other
    View Profile Visit Website
  8. Snul Comms Logotype

    Snul Comms

    $5,000+
    $100 - $149 / hr
    2 - 9
    Madrid, Spain

    Ability to deliver

    4/40.0
    0/20 Reviews
    0/10 Clients & Experience
    4/10 Market Presence

    Service focus

    15% Media Planning & Buying
    85% Other
    View Profile Visit Website
  9. TeamNOBOX Logotype

    TeamNOBOX

    Undisclosed
    Undisclosed
    2 - 9
    Madrid, Spain

    Ability to deliver

    4.9/40.0
    0/20 Reviews
    0/10 Clients & Experience
    4.9/10 Market Presence

    Service focus

    10% Media Planning & Buying
    90% Other
    View Profile Visit Website
  10. Gablons Public Relations Logotype

    Gablons Public Relations

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    25% Media Planning & Buying
    75% Other
    View Profile Visit Website
  11. Trilogi - The eCommerce Agency Logotype

    Trilogi - The eCommerce Agency

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    20% Media Planning & Buying
    80% Other
    View Profile Visit Website
  12. Spiroox Media Logotype

    Spiroox Media

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    10% Media Planning & Buying
    90% Other
    View Profile Visit Website
  13. Add Value Media Logotype

    Add Value Media

    Undisclosed
    Undisclosed
    2 - 9
    Madrid, Spain

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    10% Media Planning & Buying
    90% Other
    View Profile Visit Website

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