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Home Media Planning and Buying Spain Madrid

Top Media Buying Agencies in Madrid

Ratings Updated: April 8, 2026
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1 Leaders 11 Contenders

12 Companies

Country: Spain
City: Madrid

List of the Top Madrid Media Buying and Planning Companies

  • Featured

    What are Featured Providers?

    Anderson Collaborative™ Logotype

    Anderson Collaborative™

    4.9 23 reviews
    Premier Verified
    $5,000+
    $150 - $199 / hr
    50 - 249
    Serves Madrid, Spain

    Services provided

    10% Media Planning & Buying
    10% Advertising
    10% E-Commerce Development +7 services
    10% Market Research
    10% Marketing Strategy
    10% Pay Per Click
    10% Public Relations
    10% Video Production
    10% Web Design
    10% Web Development

    Anderson Collaborative™ is a strategic Media Planning and Buying agency specializing in advertising strategy, media audience segmentation, and digital marketing services. Clients consistently commend the company for its exceptional communication, adaptability, and data-driven approach. With a 100% positive feedback rate, reviewers frequently highlight the agency's ability to deliver impressive ROAS, with one client noting an 8-10 times return on ad spend.

    See all 23 projects
    3 of 3 Media Planning & Buying reviews are 5 stars
    $200,000 – $999,999 avg. project cost

    Media Planning & Buying PROJECT HIGHLIGHT

    Advertising & Branding for Cleaning Chemicals Manufacturer

    5.0 — Anderson Collaborative provides advertising services for a cleaning chemicals manufacturer. They improve the brand's social media presence and handle product launches, ad spend, design, and Read more
    Read 3 Reviews

    Industry Experience

    Anderson Collaborative™ demonstrates significant expertise in various industries, notably Arts, Entertainment & Music, Advertising & Marketing, Consumer Products, Real Estate, and Financial Services. Clients praise their innovative digital marketing strategies, robust project management, and ability to enhance visibility and sales. Overall sentiment across industries is highly positive, with clients noting substantial improvements in engagement and ROI, making them a suitable partner for organizations seeking growth in these sectors.

    Read All Reviews

    Select Industry to see insights

    Arts, entertainment & music Advertising & marketing Consumer Products Real estate Motion Pictures & Film Software Retail Business services Energy & natural resources Nonprofit Financial services

    Average Project Cost Breakdown

    $10,000 to $49,000 (8) Less than $10,000 (4) $200,000 to $999,999 (2) $1,000,000 to $9,999,999 (1)

    What Clients Have Said

    Clients consistently praise Anderson Collaborative for their competitive pricing and exceptional value for money. One client noted a '125% increase in ticket sales' after their campaigns, while another highlighted their 'good value for cost' and 'pricing fit our budget.' Overall, feedback reflects a strong sentiment of satisfaction, with multiple clients reporting significant returns on investment (ROI) and effective cost management, reinforcing the company's reputation as a reliable and economical partner in digital marketing.
    Read All Reviews

    View projects from:

    United States (14) Canada (3) Australia (1)
    View Profile Visit Website
    EXL Media Logotype

    EXL Media

    4.9 18 reviews
    Premier Verified
    $25,000+
    $150 - $199 / hr
    2 - 9
    Serves Madrid, Spain

    Services provided

    50% Media Planning & Buying
    15% Marketing Strategy
    10% Conversion Optimization +3 services
    10% Pay Per Click
    10% Social Media Marketing
    5% Market Research

    EXL Media is a proficient media planning and buying firm renowned for its expertise in advertising strategy and ad service purchasing. Garnering positive feedback, with approximately 100% of reviewers commending their strategic execution and strong industry relationships, EXL Media excels in delivering impactful media solutions, as evidenced by significant client achievements like an 11x return on ad spend and a 311% increase in website sessions.

    See all 18 projects

    Reviews mention Unique expertise

    Clients consistently praise EXL Media for their unique expertise in media buying and digital marketing. One client noted their diverse team, highlighting specialists in various marketing areas, which significantly enhanced their brand awareness across a broad audience. Another emphasized EXL Media's role as an extension of their marketing department, providing strategic guidance and adapting to campaign needs. Overall, feedback reflects a strong sentiment of trust in EXL Media's capabilities and their commitment to client success.
    • Media Planning & Buying for Distillery
      5.0 Feb 28, 2022

      They’re a diverse team as far as their skillsets are concerned. They're knowledgeable in all aspects of media buying, and they have specialists in each area of marketing. They call northern Nevada their home and that extends into the northern California area, so they really know our area extremely well.

      Read Full Review
    • Digital Marketing Services & Consulting for Credit Union
      5.0 Oct 1, 2020

      The reason we held onto the partnership for so long was because they were quick to adopt and become experts in digital advertising. They showed a true interest in our success and used their expertise to fit their knowledge to our campaign challenges.

      Read Full Review
    Read All Reviews
    1 of 2 reviews are 5 stars
    2 new reviews for Media Planning & Buying services
    $1,000,000 – $9,999,999 avg. project cost

    Reviewed 2 times in the past 6 months

    Recent reviews of EXL Media highlight a strong overall sentiment, emphasizing their expertise in media strategy and campaign execution. Clients commend their proactive communication and ability to exceed performance expectations, such as achieving an 11x return on ad spend for Riverside Luxury Cruises. Notably, EXL Media demonstrates a genuine investment in client missions, as seen in their work with Children's Institute. Suggestions for improvement include better backend fulfillment planning, indicating a desire for enhanced collaboration in future projects.
    Read 2 Recent Reviews

    Industry Experience

    EXL Media has garnered strong positive feedback across various industries, including Hospitality & Leisure, Non-profit, Real Estate, and Financial Services. Clients commend their expertise in media planning and buying, campaign management, and strategic insights tailored to each sector. For Hospitality, they excel in increasing traffic and engagement. In Non-profits, they effectively enhance community awareness. Their work in Real Estate has driven significant website traffic growth. Overall, their proactive communication and deep industry knowledge make them a reliable partner for diverse marketing needs.

    Read All Reviews

    Select Industry to see insights

    Hospitality & leisure Real estate Healthcare Food & Beverages Agriculture Advertising & marketing Sports Financial services Transportation Arts, entertainment & music Non-profit

    Average Project Cost Breakdown

    $200,000 to $999,999 (7) $1,000,000 to $9,999,999 (5) $50,000 to $199,999 (3)

    What Clients Have Said

    EXL Media is frequently praised for providing excellent value for money, with clients noting significant returns on investment, such as an 11x return on ad spend for consumer placements. Clients appreciate their proactive approach and ability to negotiate favorable terms, which enhances overall budget efficiency. Feedback highlights their transparency with costs and commitment to staying within budget. Overall, the sentiment is overwhelmingly positive, with clients expressing satisfaction with the cost-effectiveness of their services.
    Read All Reviews
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    Hotspex Media Logotype

    Hotspex Media

    4.9 16 reviews
    Premier Verified
    $50,000+
    $150 - $199 / hr
    10 - 49
    Serves Madrid, Spain

    Services provided

    50% Media Planning & Buying
    20% Pay Per Click
    15% Social Media Marketing +2 services
    10% Advertising
    5% Marketing Strategy

    Hotspex Media is a Media Planning and Buying firm known for its expertise in digital marketing and advertising strategy. Out of the reviews analyzed, 100% highlight the company's responsive communication and expert recommendations, resulting in successful campaign performance. Notably, clients appreciate their thorough understanding of unique market needs and the high value they offer for their services.

    See all 16 projects

    Industry Experience

    Hotspex Media has demonstrated expertise across various industries, including Manufacturing, Beauty & Cosmetics, Telecommunications, Consumer Products, Advertising & Marketing, Business Services, Healthcare, and Food & Beverage. Feedback highlights their strengths in digital marketing strategy, campaign management, and analytics, with clients noting impressive results in brand awareness, traffic generation, and lead conversion. Overall, sentiment is highly positive, indicating that companies in these sectors can expect effective, detail-oriented service and impactful outcomes from Hotspex Media.

    Read All Reviews

    Select Industry to see insights

    Manufacturing Beauty & Cosmetics Consumer Products Advertising & marketing Business services Other Industry Retail Construction Healthcare Telecommunications Food & Beverage

    Average Project Cost Breakdown

    $200,000 to $999,999 (5) $50,000 to $199,999 (3)

    What Clients Have Said

    Clients have consistently praised Hotspex Media for delivering exceptional value for money. Notably, one client mentioned they chose Hotspex for 'good value for cost' and experienced an increase in return on advertising spend (ROAS). Another client highlighted their ability to manage budgets effectively while achieving significant results, stating, 'they always make it work.' Overall, feedback indicates a strong sentiment of satisfaction regarding cost-effectiveness and the quality of services provided.
    Read All Reviews

    More responsive than most other service providers

    Hotspex Media is very responsive

    They are a great candidate to start a conversation with. Send them a short message or project inquiry.
    Get in Touch

    View projects from:

    Canada (12) United States (4)
    View Profile Visit Website
  • WASABI Logotype

    4.6 24 reviews
    $1,000+
    $25 - $49 / hr
    10 - 49
    Madrid, Spain

    Services provided

    20% Media Planning & Buying
    20% Digital Strategy
    20% Social Media Marketing +6 services
    10% Branding
    10% Graphic Design
    5% Advertising
    5% Event Marketing
    5% Search Engine Optimization
    5% Web Design

    WASABI is a media planning and buying firm offering comprehensive digital marketing services, including brand positioning and media optimization. Approximately 70% of reviewers commend their creative content and alignment with company values, while 30% suggest improvements in deadline adherence and proactive innovation. Their services are highly regarded for enhancing digital KPIs and market share.

    See all 24 projects
    0 of 1 reviews is 5 stars
    1 new review for Media Planning & Buying services
    Unknown avg. project cost

    Reviewed 1 time in the past 6 months

    Recent reviews of WASABI indicate a mix of satisfaction and areas for improvement. Clients appreciate their creativity and alignment with company values, particularly in brand campaign development. However, concerns were raised regarding timely project management and adherence to deadlines. Specific feedback highlighted a need for improved communication and faster processing of additional requests. Overall, while WASABI demonstrates strong capabilities, consistent execution and responsiveness are seen as key areas for growth.
    Read 1 Recent Review
    0 of 2 Media Planning & Buying reviews are 5 stars
    1 new review for Media Planning & Buying in past 6 months
    $50,000 – $199,999 avg. project cost

    Media Planning & Buying PROJECT HIGHLIGHT

    Digital Mktg & Social Media Mgmt for Food & Beverage Company

    4.0 — Wasabi Digital provides digital marketing services for a food and beverage company. Their tasks include media planning and optimization, creating visual elements and campaigns, and social media Read more
    Read 2 Reviews

    Average Project Cost Breakdown

    $10,000 to $49,000 (5) Less than $10,000 (4) $50,000 to $199,999 (2)

    What Clients Have Said

    Client feedback on Wasabi Digital indicates a strong sentiment regarding their cost-effectiveness and overall value. Many clients highlighted their competitive pricing, with one noting 'good value for cost' and another emphasizing their 'great culture fit' and 'excellent communication.' Several reviews mentioned that the investment yielded significant returns, including increased leads and market presence. However, some clients suggested improvements in timely delivery and innovation. Overall, Wasabi Digital is perceived as a valuable partner for various marketing needs.
    Read All Reviews

    Madrid, Spain

    Calle del Marqués de la Ensenada 14
    Madrid, Spain 28004

    2 - 5

    +34911516383

    See All Locations (2)
    View Profile
  • Tucliente.com Logotype

    Not yet reviewed

    Undisclosed
    $25 - $49 / hr
    2 - 9
    Madrid, Spain

    Services provided

    40% Media Planning & Buying
    30% Marketing Strategy
    30% Performance Marketing

    Media planning and buying agency Tucliente.com was launched in 2025. The team provides Media Planning & Buying and Marketing Strategy.

    Read more
    View Profile
  • Mobihunter Logotype

    5.0 14 reviews
    $25,000+
    $25 - $49 / hr
    10 - 49
    Madrid, Spain

    Services provided

    10% Media Planning & Buying
    25% Mobile & App Marketing
    10% Advertising +6 services
    10% Conversion Optimization
    10% Ecommerce Marketing
    10% Marketing Strategy
    10% Performance Marketing
    10% Social Media Marketing
    5% Video Production

    Mobihunter is a media planning and buying company specializing in mobile application user acquisition. Reviews highlight their strong involvement, dedication, and effective communication, leading to successful KPI performance and increased user installs. With 100% positive feedback, clients appreciate their budget-friendly pricing and proactive project management.

    See all 14 projects

    Reviews mention Exceptional performance

    Clients have expressed exceptional satisfaction with Mobihunter's performance, highlighting an outstanding average ROI of 50% and their ability to manage 60-70% of target traffic effectively. One client noted, 'Their performance has been the most significant factor,' and praised their scalability and transparency in operations. While they suggested expanding service offerings, they emphasized Mobihunter's expertise in their current projects, indicating a strong trust in the team's capabilities.
    • Lead Generation for a System Software Program
      5.0 Mar 14, 2018

      Mobihunter’s results have been outstanding, with an average ROI of 50%. We’ve increased the payout to Mobihunter month by month, from hundreds to hundreds of thousands of dollars. They’ve had no problems scaling. Their performance has been the most significant factor. Our team still cannot fully understand what the key to their high ROI is.

      Read Full Review
    Read All Reviews
    1 of 1 Media Planning & Buying reviews are 5 stars
    $50,000 – $199,999 avg. project cost

    Media Planning & Buying PROJECT HIGHLIGHT

    Social Media Marketing for E-Commerce Company

    5.0 — An e-commerce company has hired Mobihunter to handle their mobile app user acquisition efforts. The team has conducted A/B testing, managed TikTok campaigns, and optimized Google Ads campaigns. Read more
    Read 1 Review

    Average Project Cost Breakdown

    $10,000 to $49,000 (5) $200,000 to $999,999 (3) $50,000 to $199,999 (2)

    What Clients Have Said

    Mobihunter is consistently praised for providing good value for money, with clients noting their efficient use of budgets and cost-effective solutions. One client highlighted that Mobihunter helped reduce their cost per acquisition significantly, while another emphasized the agency's ability to deliver results that align with their financial expectations. Overall, the sentiment reflects satisfaction with the pricing structure and the perceived return on investment across multiple projects.
    Read All Reviews

    View projects from:

    Russia (3) Brazil (1) Cyprus (1) Germany (1) Latvia (1) Romania (1) Sweden (1) Ukraine (1) United States (1)
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  • t2ó, Full Service Sales & Marketing Consultancy for Ecommerce Hispanic Brands Logotype

    Not yet reviewed

    $50,000+
    $100 - $149 / hr
    50 - 249
    Madrid, Spain

    Services provided

    20% Media Planning & Buying
    20% Digital Strategy
    15% Branding +5 services
    15% Pay Per Click
    10% Content Marketing
    10% Conversion Optimization
    5% Mobile & App Marketing
    5% Social Media Marketing

    Established in 2004, t2ó, Full Service Sales & Marketing Consultancy for Ecommerce Hispanic Brands is a media planning & buying company. The team offers Media Planning & Buying and Digital

    Read more

    Madrid, Spain

    Poeta Joan Maragall 1, 4ª planta
    Madrid, Spain 28020

    101 - 150

    +34 91 535 80 66

    See All Locations (4)
    View Profile
  • Integral Ad Science Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    250 - 999
    Madrid, Spain

    Services provided

    25% Media Planning & Buying
    25% Advertising
    25% Branding +1 service
    25% Mobile & App Marketing

    Integral Ad Science is an Advertising company. They provide Advertising and Branding and were launched in 2009.

    Read more

    Madrid, Spain

    Paseo de la Castellana 77
    Madrid, Spain 28046

    21 - 30

    See All Locations (7)
    View Profile
  • 121PR Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Services provided

    20% Media Planning & Buying
    20% Business Consulting
    20% Content Marketing +2 services
    20% Digital Strategy
    20% Public Relations

    Based in Madrid, Spain and Frielas, Portugal, 121PR is a small PR company. Their services include Public Relations and Media Planning & Buying.

    Read more
    View Profile
  • Ottomarketer Logotype

    Not yet reviewed

    $1,000+
    $25 - $49 / hr
    2 - 9
    Madrid, Spain

    Services provided

    10% Media Planning & Buying
    20% Digital Strategy
    20% Pay Per Click +5 services
    10% Conversion Optimization
    10% Marketing Strategy
    10% Other Digital Marketing
    10% Search Engine Optimization
    10% Social Media Marketing

    Digital Strategy company Ottomarketer is headquartered in Madrid, Spain and San José, Costa Rica. They focus on Digital Strategy and Pay Per Click.

    Read more
    View Profile
  • TeamNOBOX Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Madrid, Spain

    Services provided

    10% Media Planning & Buying
    30% Market Research
    20% Product Marketing +6 services
    10% Branding
    10% Marketing Strategy
    5% Content Marketing
    5% Digital Strategy
    5% Email Marketing
    5% Search Engine Optimization

    Market Research company TeamNOBOX is located in Madrid, Spain. The team provides Market Research and Product Marketing.

    Read more
    View Profile
  • Gablons Public Relations Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Services provided

    25% Media Planning & Buying
    25% Event Marketing
    25% Public Relations +1 service
    25% Social Media Marketing

    Gablons Public Relations, an Event Marketing company, is in Barcelona, Spain and Madrid, Spain. They offer Event Marketing and Media Planning & Buying.

    Read more

    Madrid, Spain

    Serrano 19, 4th Left
    Madrid, Spain 28001

    2 - 5

    +34.91.5983.390

    See All Locations (2)
    View Profile
  • Trilogi - The eCommerce Agency Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Services provided

    20% Media Planning & Buying
    20% Accounting
    20% Business Consulting +2 services
    20% E-Commerce Development
    20% Social Media Marketing

    Trilogi - The eCommerce Agency is a media planning & buying agency established in 1999. Their services include Media Planning & Buying and Social Media Marketing.

    Read more

    Madrid, Spain

    Calle de José Abascal, 56
    Madrid, Spain 28003

    2 - 5

    +34.911.095.899

    See All Locations (5)
    View Profile
  • Spiroox Media Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Services provided

    10% Media Planning & Buying
    10% Branding
    10% Conversion Optimization +7 services
    10% E-Commerce Development
    10% Email Marketing
    10% Graphic Design
    10% Pay Per Click
    10% Search Engine Optimization
    10% UX/UI Design
    10% Web Design

    Launched in 2008, Spiroox Media, a small branding company, is based in Madrid, Spain. Their services include Branding and Media Planning & Buying.

    Read more
    View Profile
  • Add Value Media Logotype

    Not yet reviewed

    Undisclosed
    Undisclosed
    2 - 9
    Madrid, Spain

    Services provided

    10% Media Planning & Buying
    10% Advertising
    10% Branding +7 services
    10% Content Marketing
    10% IT Strategy Consulting
    10% Marketing Strategy
    10% Pay Per Click
    10% Search Engine Optimization
    10% Web Design
    10% Web Development

    Add Value Media, an Advertising company, was founded in 2013. They focuses on Advertising and Branding.

    Read more
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1 WASABI

List of the Top 1 Madrid Media Buying and Planning Companies

  1. WASABI Logotype

    WASABI

    $1,000+
    $25 - $49 / hr
    10 - 49
    Madrid, Spain

    Ability to deliver

    30.7/40.0
    16/20 Reviews
    8.2/10 Clients & Experience
    6.5/10 Market Presence

    Service focus

    20% Media Planning & Buying
    80% Other
    View Profile Visit Website
  2. Tucliente.com Logotype

    Tucliente.com

    Undisclosed
    $25 - $49 / hr
    2 - 9
    Madrid, Spain

    Ability to deliver

    5.2/40.0
    0/20 Reviews
    0/10 Clients & Experience
    5.2/10 Market Presence

    Service focus

    40% Media Planning & Buying
    60% Other
    View Profile Visit Website
  3. Mobihunter Logotype

    Mobihunter

    $25,000+
    $25 - $49 / hr
    10 - 49
    Madrid, Spain

    Ability to deliver

    29.5/40.0
    16.6/20 Reviews
    7.7/10 Clients & Experience
    5.2/10 Market Presence

    Service focus

    10% Media Planning & Buying
    90% Other
    View Profile Visit Website
  4. t2ó, Full Service Sales & Marketing Consultancy for Ecommerce Hispanic Brands Logotype

    t2ó, Full Service Sales & Marketing Consultancy for Ecommerce Hispanic Brands

    $50,000+
    $100 - $149 / hr
    50 - 249
    Madrid, Spain

    Ability to deliver

    6.8/40.0
    0/20 Reviews
    0.1/10 Clients & Experience
    6.7/10 Market Presence

    Service focus

    20% Media Planning & Buying
    80% Other
    View Profile Visit Website
  5. Integral Ad Science Logotype

    Integral Ad Science

    Undisclosed
    Undisclosed
    250 - 999
    Madrid, Spain

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    25% Media Planning & Buying
    75% Other
    View Profile Visit Website
  6. 121PR Logotype

    121PR

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Ability to deliver

    5.6/40.0
    0/20 Reviews
    0/10 Clients & Experience
    5.6/10 Market Presence

    Service focus

    20% Media Planning & Buying
    80% Other
    View Profile Visit Website
  7. Ottomarketer Logotype

    Ottomarketer

    $1,000+
    $25 - $49 / hr
    2 - 9
    Madrid, Spain

    Ability to deliver

    5.2/40.0
    0/20 Reviews
    0/10 Clients & Experience
    5.2/10 Market Presence

    Service focus

    10% Media Planning & Buying
    90% Other
    View Profile Visit Website
  8. TeamNOBOX Logotype

    TeamNOBOX

    Undisclosed
    Undisclosed
    2 - 9
    Madrid, Spain

    Ability to deliver

    4.9/40.0
    0/20 Reviews
    0/10 Clients & Experience
    4.9/10 Market Presence

    Service focus

    10% Media Planning & Buying
    90% Other
    View Profile Visit Website
  9. Gablons Public Relations Logotype

    Gablons Public Relations

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    25% Media Planning & Buying
    75% Other
    View Profile Visit Website
  10. Trilogi - The eCommerce Agency Logotype

    Trilogi - The eCommerce Agency

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    20% Media Planning & Buying
    80% Other
    View Profile Visit Website
  11. Spiroox Media Logotype

    Spiroox Media

    Undisclosed
    Undisclosed
    10 - 49
    Madrid, Spain

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    10% Media Planning & Buying
    90% Other
    View Profile Visit Website
  12. Add Value Media Logotype

    Add Value Media

    Undisclosed
    Undisclosed
    2 - 9
    Madrid, Spain

    Ability to deliver

    0/40.0
    0/20 Reviews
    0/10 Clients & Experience
    0/10 Market Presence

    Service focus

    10% Media Planning & Buying
    90% Other
    View Profile Visit Website

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